Webbiquity

JUNE 15, 2021

Hosting a giveaway on Facebook or Instagram is a great way to encourage your followers to engage with your brand. For example, Dove’s “Real beauty should be shared” contest on Facebook asked fans to fill in the blank with photos. Have you ever downloaded its content development templates? Select an attractive giveaway, though.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

MARCH 31, 2022

Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Posting updates and photos on your company’s social media accounts regularly helps build visibility for your organization. Guest post by Tara Dwyer.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

DECEMBER 18, 2018

The business world is littered with examples of companies that have struggled to enter a new market. No company wants to lose customers or clients. For a business to develop a new market entry strategy, it’s necessary to understand the marketplace. The company is worth billions. This isn’t an exceptional story.

Training 214

Training Planning Work Management Marketing Management 214

Webbiquity

NOVEMBER 16, 2021

This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Here’s the story of Braden and his company, Sparrow Charts. It helps marketing leaders within companies, agencies, and freelancers with reporting for their stakeholders. The Company. The Discussion.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

MARCH 25, 2021

You can also be proactive and ask for reviews/testimonials on social media; Facebook is great for this. This tactic is especially effective for smaller companies. In most cases, you’ll use several more general but strong testimonials on your homepage that highlight the trustworthiness and professionalism of your company/brand.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Webbiquity

JULY 19, 2022

What steps can we take to speed up product development? A mobile game company might use this leading indicator to measure the potential of the business. There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. Renewal Rates.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 4 Best Content Planning Tools. Google Review Count: 1,190,000.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

APRIL 10, 2018

But which developments are real and imminent, and which are hype? Company leadership expects measurable results. They are also more likely to do business with a company that regularly produces up-to-date content. 96% of B2B companies plan to use video in their content marketing over the next year. KoMarketing ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

APRIL 6, 2021

Fortunately, one Twin Cities startup has a plan to change that. The founders of a Minneapolis-based networking platform asked those same questions, and developed an answer. The Company. Company size: 800 members; 600 introductions made; 95% of introductions made want to meet again. The Product. Year founded: 2020.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Webbiquity

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: DataReportal Here are three more reasons for B2B companies to invest in Instagram ads: Stand out from the crowd. Increase B2B sales.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Webbiquity

AUGUST 2, 2016

And for designers who need more options than what the free plan provides, Venngage offers a business plan with more templates, more prebuilt graphics, and customized branding. Sample review: “Vennage is a social analytics and marketing company that offers infographics and other designs as part of its service package.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Webbiquity

APRIL 27, 2010

This new report does point out that the use of social media outsourcing does vary by company size, but still only 25 of medium to large enterprises are taking advantage of outside expertise. That makes perfect sense–as marketers develop more social media connections, it takes longer to manage those relationships. How much time?

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. Find relevant groups on Facebook and LinkedIn.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Webbiquity

JUNE 13, 2012

If you offer home repair, plumbing, electrical, landscaping or other types of services, your clients may use the “big screen” of a desktop or laptop PC to find your company, read about your offerings. For B2B companies with complex offerings, however, the pressure is far less urgent. and research reviews.

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

Webbiquity

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?),

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 3: The Nine Best Facebook Marketing Tools. #4: 1) Marketo. 3) OpenEMM.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

APRIL 5, 2011

When companies hire, does having a social media certificate really differentiate a job candidate? Ultimately, social media is a tool. A powerful and flexible tool, to be sure, but still a tool. But a certificate program seems like overkill, and Beth Harte agrees so I can’t be too far off base.

Social Media 100

Social Media Media Cost per Lead Differentiation 100

Webbiquity

FEBRUARY 2, 2011

What different types of content should you develop for different types of buyers and the various stages of the buying process? 7 “Rs&# for B2B Marketing Content Planning by Customer Think. How do you maximize your return on valuable content? How much content is “enough?&# How can you optimize your content for search?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

OCTOBER 4, 2022

The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” Your company announces that layoffs and budget cuts are likely. So, your first “why” is simply, why is the company in financial trouble? ” exactly five times, to find exactly one root cause.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Webbiquity

JUNE 20, 2011

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. Facebook in particular is notorious for privacy issues. Probably better shared over a beer with your buddies than with the world on Facebook or Twitter. Google “Facebook spam&# and you’ll get 246 million results.

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. It’s not for you to develop in your silo and then impose upon the first meeting. Becoming a social business means change, which is never easy.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Webbiquity

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. A rapidly proliferating collection of tools are being developed to meet the need. If Google Alerts had been developed with a focus on social media, this would be it.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

JULY 23, 2013

Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. So, once you’ve developed useful and compelling content, incorporating the words and phrases your customers are likely to use when searching, how can you attract links to your site? Four Worthwhile Link Sources. Social media.

Link Building 100

Link Building Advertising Agencies Ad Building SEO 100

Webbiquity

APRIL 19, 2011

Your social media presence is, for many of the people you’re trying to reach, now the public face of your company. It’s far easier to teach a subject matter expert in your company how to use social media tools than it is to try to magically impart product, company, industry and business knowledge to a social media intern.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Webbiquity

JUNE 30, 2010

increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. This isn’t a “toe in the water&# exercise (unless your plan is to join the 94.4% Share this on Facebook. Though blogging provides significant business benefits (e.g. Commitment.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

AUGUST 19, 2021

The best way to overcome these obstacles (and any others you may encounter) is to put together a solid launch plan or a checklist that can help you achieve a successful launch. As early in the new product development process as possible, you’ll need to define who the product is for. Research Your Target Audience. New features?

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Webbiquity

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. What are people saying about your company / brand on social media sites?

Social Media 246

Social Media Paid Content Enterprise Management Social Marketing 246

Webbiquity

JUNE 22, 2021

Here’s a process for developing B2B buyer personas based on six dimensions, that not only characterize your target prospects but also provide actionable guidance for reaching them. Defining where your prospects are is the first step in developing your marketing plans, particularly for targeting advertising on Google or social networks.

Buyer Personas 321

Buyer Personas Enterprise Management Marketing Automation Services Work Management 321

Webbiquity

APRIL 12, 2022

If your company maintains a social media presence, you should have a policy for using and navigating this channel. Confidentiality guidelines: These govern the use of company and user data. The second step is to implement your social crisis communications plan. Draft a crisis communication plan.

Social Media 279

Social Media Marketing Management Media Guidelines 279

Webbiquity

SEPTEMBER 6, 2022

Given the influence, value, and popularity of online video, it probably makes sense to prioritize video marketing as one of the anchoring techniques in your company’s overall marketing strategy. It details how to differentiate yourself from your competition and develop a video marketing plan that encourages signups and conversions.

Video Marketing 304

Video Marketing Product Generation Lead Scoring 304

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. You may use content planning and development tools to help create those. why you the best at it.

Paid Content 212

Paid Content CMS Development Design Optimization 212