B2BMarketing.net

DECEMBER 6, 2023

Making the right martech choice to enable account-based marketing just got an awful lot easier with the launch of B2B Marketing’s first Martech Vendor Spotlight Report , which focused on the ABM category. This report lists all those vendors who can help marketers to run an ABM strategy. The post New!

Account Based Marketing 52

Account Based Marketing Marketing Automation Services Vendors ABM 52

SalesIntel

MARCH 25, 2024

When choosing software vendors, it’s easy to default to picking the biggest player. You’ll need to directly compare SalesIntel and other B2B data companies like ZoomInfo to see which is best for your unique circumstances. Let’s go over why picking a data vendor is tricky and why SalesIntel could be the best fit for you.

Zoominfo 52

Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

Pricing 52

Pricing Price Cost Elasticity 52

Customer Experience Matrix

APRIL 1, 2020

The headline finding of the initial report would have been a continuing drop in prices driven by electronics, but this was overshadowed by short-term changes including a 225% increase in ecommerce from March 1-11 to March 13-15. They report that total retail demand fell by 86% by the end of March and even online revenue is down 73%.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Martech

JANUARY 21, 2022

Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into the enterprise, and you’d expect participating vendors to follow your lead in the vetting process — out of respect, if nothing else. Based on empirical testing, you are on the verge of selecting a platform not sold by one of the big vendors.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Vendors 100

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. 72% of B2B Buyers quote timely response to inquiries as a key factor in vendor selection via @spearmktg. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Hubspot

JANUARY 26, 2021

Consistency is, well, consistent in a lot of fields, and pricing is no exception. Certain goods' and services' prices can be extremely resistant to change — they're prices that stick and are, naturally, referred to as sticky prices. Here's some insight as to why a company might embrace rigid pricing.

Pricing 73

Pricing Price Lock-In Vendors 73

SalesIntel

OCTOBER 25, 2023

When choosing software vendors, it’s easy to default to picking the biggest player. You’ll need to directly compare SalesIntel and other B2B data companies like ZoomInfo to see which is best for your unique circumstances. Let’s go over why picking a data vendor is tricky and why SalesIntel could be the best fit for you.

Zoominfo 52

Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. Pricing: free (!). Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote. Pricing: starts at $25,000. Pricing: contact vendor. Total reviews: 156. Average user rating: 9.35. Total reviews: 26. Total reviews: 100.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process.

Intent Data 326

Intent Data Marketing AI Intent Lead Ranking 326

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Mereo

JULY 29, 2021

Pricing strategies are a vital part of the solution, financial and go-to-market elements of your organization. Pricing affects profitability at every level of your business, including gross profit and EBITDA ( Investopedia ). Yet if only it were so simple to figure out your solution’s pricing sweet spot. in profits.

Enterprise Management 60

Enterprise Management Pricing Price Marketing Management 60

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Zoominfo

AUGUST 2, 2020

But have you ever stopped to think about where these companies get their data and what makes it better than the rest? This engagement activity suggests interest or demand from an audience that they want to purchase a product or service. As the name suggests, fit data helps find leads that are fit to be a customer for your company.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. These include a few very large firms but mostly mid-size businesses and divisions of larger companies.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Webbiquity

MAY 12, 2020

They want sensitivity to current conditions, but also straight talk from vendors about how they can help. Optimistic news, like the announcement of a promising vaccine on the horizon (or even Major League Baseball finding a way to play games this summer) could shift buyer demand and sentiment quickly. B2B Buyers Are Still Buying.

Research 346

Research B2B Marketing Terms and Conditions Planning 346

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Webbiquity

MARCH 17, 2020

Online sellers automate their marketing emails, pricing, restocking, even their PPC advertising. In complex-product B2B sales, however, a company can thrive with just a handful of high-value customers, meaning two things: first, it can’t afford churn, and second, it can’t get away with automating personalization.

B2B Sales 281

B2B Sales Automation Top of Funnel B2B 281

Webbiquity

MAY 3, 2022

Demand for podcasts has also increased. 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. pre-pandemic).”

Marketing Report 336

Marketing Report Event Marketing Research Trends 336

Martech

DECEMBER 5, 2023

It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 of every dollar that enters a demand-side platform (DSP) reaches a consumer. Unlike rational markets, the study found little to no correlation between price and quality in the open web ad market. Why we care.

Studies 96

Studies Paid Search Agency Ads Correlation 96

Vision Edge Marketing

DECEMBER 15, 2020

Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. These changes have far-reaching implications for the ways companies’ market and sell. Consider expanding who from your company engages with, and interacts with, the members of the buying team.

Peer-to-peer 283

Peer-to-peer Buy Sales Cycle B2B Sales 283

PureB2B

JULY 14, 2020

Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. COVID has left a massive gap in the demand generation planning that used to be filled by in person events.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. COVID has left a massive gap in the demand generation planning that used to be filled by in person events.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

ViewPoint

AUGUST 9, 2016

It may seem counter intuitive, but there are three key reasons why B2B companies need to pay more—not less—attention to opportunities not yet ready to close: 1. Often hot leads are really prospective buyers that have already been sold by another vendor. In many cases hot opportunities are already baked.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Demand 120

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. I have yet to work with a client that has used this as their main demand generation weapon with any long-term success. Make it Fun. Make it fun.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. While competitive pricing is probably the most important aspect of a PLAs campaign, additional offers are also important. free shipping) whenever possible.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Zoominfo

NOVEMBER 29, 2023

While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent.

Buy 130

Buy Generation Peer-to-peer B2B 130

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. This is a combination of features, usability, technology, and price.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

DECEMBER 28, 2010

Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. I decided I could base this on the features each set of vendors provided. A higher average means that more vendors provide the feature.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Metadata

JANUARY 25, 2023

In: demand-generation. But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.” Kaylee is the VP of Revenue at Refine Labs, and former Director of Demand Generation at Chili Piper.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Demand Gen Report’s latest survey confirms that the buying committee continues to expand. Image courtesy of Demand Gen Report.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Zoominfo

MARCH 31, 2024

Buyers are doing the same: most come to the table with extensive research in hand, and nearly all of them buy from a company on their “day one” list. I want to use my relationships to get into that company. By doing so, it positions your team as a strategic partner — not just as vendors.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

Navigate the Channel

FEBRUARY 1, 2024

Many companies have been forced to find new sources for products they need to finish complex builds. The last four years have highlighted major issues with how companies source products. So, what can companies do to improve, replace, or work around supply chain disruptions? What is the best solution?

Work Management 65

Work Management Marketing Management Allocation Lead Ranking 65

B2B Marketing Traction

AUGUST 11, 2011

What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Cost-Basis Pricing. But with cost-basis pricing, you may be leaving money on the table.

Pricing 100

Pricing Price Elasticity Work Management 100