KoMarketing Associates

JANUARY 2, 2019

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. This was compared to just 81 percent of $1B-$5B companies, and 75 percent of $500M to $1B companies. Marketers Predict a Rise in Budgets.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Common Video Marketing Statistics 1. Video Consumption Statistics 18. A survey by Verizon & Publicis found that 92% of the participants watched videos with the sound off , and about 50% relied on captions.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Zoominfo

JULY 1, 2019

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Today, we dig a little deeper to illustrate the current state of LGBTQ+ representation in advertising with this list of more than 50 shocking statistics.

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

KoMarketing Associates

AUGUST 27, 2019

Marketers are constantly looking for ways to link their efforts to company success, and new research shows that they are still struggling to gain insight into how their initiatives are making a difference. Coschedule surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age.

Customer Surveys 121

Customer Surveys Paid Search Agency Companies Marketing & Strategy 121

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey. B2B Marketers and the Customer Experience.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

EveryoneSocial

APRIL 1, 2021

With more conversations happening on public platforms and social media networks, social listening has become a valuable resource for companies to understand their customers better. Social listening is a key component of a social media strategy because consumers are talking about your company online. Social Listening Statistics.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Zoominfo

MARCH 27, 2018

Engaged customers spend more money, actively support branding initiatives, and often become your company’s best ambassadors. No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business. The Current State of Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

KoMarketing Associates

AUGUST 25, 2020

Although B2B marketers are constantly working to achieve their top objectives, new research suggests that many of them have few ways of measuring their overall performance and impact on their organizations. Approximately 31% of the best-in-class marketers who responded to the survey stated that they have been “very successful.”.

Paid Search Agency 194

Paid Search Agency B2B Marketing Planning Companies 194

Marketing Insider Group

SEPTEMBER 16, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support.

Relevance 193

Relevance Research Opinions Content 193

KoMarketing Associates

APRIL 21, 2020

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! In 1980, Japanese researchers took robotics and music to the next level with Wabot-2. Business AI Statistics 2024 1.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

KoMarketing Associates

JUNE 25, 2018

Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. percent from Q4 2017 to Q1 2018. percent quarter-over-quarter.

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 95

Research Case Studies Case Study Skype 95

KoMarketing Associates

FEBRUARY 13, 2018

As marketers continue to see the benefits associated with digital video content, new research suggests that they are becoming more invested in branded video. survey to gauge how much marketers are investing in this form of content. The statistics showed that over one-quarter of advertising budgets are now going toward digital video.

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

Porch Group Media

JULY 6, 2021

Here’s a look at 50 amazing statistics on the impact of how data can drive impact marketing success: 1. Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. existing and incoming data. Ascend2 , 2021).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

KoMarketing Associates

DECEMBER 11, 2019

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel. In terms of specific social media websites, visits to company sites driven by Facebook grew 23% year-over-year, while visits via Pinterest increased 24%.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

Outgrow

JUNE 19, 2021

[Updated] 50+ Vital Chatbot Statistics for 2021. And, we are here with some vital chatbot statistics for you! As a result, more and more companies are now creating chatbots in order to meet these expectations. See how chatbots rule the customer support world with these amazing chatbot customer service statistics: 8.

Statistics 119

Statistics Outgrow Paid Search Agency Marketing Management 119

KoMarketing Associates

FEBRUARY 6, 2019

When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic. Trust Stands Out for Customers Across the Board.

Social Media 145

Social Media Customer Surveys Social Marketing Media 145

EveryoneSocial

MAY 3, 2021

A recent report from Indeed found that employee burnout is on the rise: 52% of all workers are feeling burned out, up +9% from a pre-COVID survey. And when you look at some of the employee burnout statistics today, it’s easy to see why this is a major challenge for organizations. The Latest Employee Burnout Statistics.

Statistics 138

Statistics Work Management Class Customer Satisfaction 138

KoMarketing Associates

JUNE 29, 2022

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. The Difficulty of Accessing Valuable Marketing Data. Furthermore, 35% admitted that their data accuracy/quality is “extremely/very difficult.”. “To

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8%

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

APRIL 9, 2018

Clutch recently surveyed 224 digital marketers in the U.S. Their statistics found that 54 percent of marketers believe ORM is “very necessary” to the overall success of their company. About 46 percent of respondents said that they commonly use social media to monitor what’s being said about their company online.

Customer Surveys 172

Customer Surveys Paper Paid Search Agency Marketing & Strategy 172

KoMarketing Associates

SEPTEMBER 25, 2019

However, new research shows that many are still struggling to achieve this primary objective. Selligent recently surveyed 221 digital marketers to gauge their omnichannel excellence. RedPoint Global and The Harris Poll surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada.

Customer Surveys 123

Customer Surveys Campaigns Statistics CMO 123

Content Standard

JANUARY 22, 2018

Download Skyword’s original research based on a year-long study of nearly 1,000 marketers: bit.ly/InsidetheCMC. These five statistics from our research create a revealing picture of content marketing—as it is practiced by marketers as a whole, and as it is practiced by the top performers. InsidetheCMC. InsidetheCMC.

Statistics 94

Statistics Research Top of Funnel Content Marketing 94

KoMarketing Associates

APRIL 2, 2019

Although marketers have shifted their focus to providing a personalized customer experience, new research shows that many are still missing the mark. RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada. Only 18 percent of customers agreed with the sentiment.

Customer Surveys 147

Customer Surveys Personalization Barriers Custom Publishing 147

Martech

MAY 9, 2022

Take the 2022 MarTech Replacement Survey today! Juniper Research) $23 billion : Expected U.S. Juniper Research) $100 million : Amount per day U.S. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. Let us know! How expensive? Let’s look at the numbers. $68 PPC Protect ).

Statistics 101

Statistics Cost Advertisements Advertising 101

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. These three terms come in handy when you are going through the summary statistics of an A/B test. In statistical power parlance, the Greek letter ?

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Contact Us.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

TrustRadius Marketing

APRIL 17, 2022

First, we cover the hottest marketing statistics in the following categories: Market Scope Marketing Automation Success Why Use Marketing Automation? Top 24 Statistics for Marketing Automation. Research and Markets 2021) 56% of companies are currently using marketing automation. Market Scope. billion in 2030.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

KoMarketing Associates

AUGUST 9, 2019

New research from FacebookIQ suggests that businesses on Instagram may see more benefits than those that are not. According to a recent survey conducted by FacebookIQ, 78 percent of people perceive brands on Instagram as popular, while 77 percent see them as creative. Previous research indicates that the answer is yes.

Social Media 121

Social Media Customer Surveys Social Marketing Media 121

EveryoneSocial

JANUARY 15, 2019

Important Employer Branding Statistics to Know. Looking for interesting and relevant employer branding statistics? Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole. A big reason employer branding is so important today is it’s the business identity of your company.

Statistics 90

Statistics Paid Search Agency Companies Branding 90

KoMarketing Associates

AUGUST 15, 2018

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. Idlers came in at the bottom of the pack at 2.93.

Lead Scoring 150

Lead Scoring Lead Ranking Creativity Analytics 150

EveryoneSocial

SEPTEMBER 28, 2021

We compiled a list of 30+ word-of-mouth marketing statistics to help you better grasp the influence it can have on both your brand and revenue. This can occur in person or online, but it’s essentially free marketing by those who’ve had great experiences with your company. 30+ Powerful Word-of-Mouth Statistics.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Sword and the Script | B2B

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 A survey report produced this year by the sales consulting firm The Bridge Group provides good context for doing so. The company has conducted this survey every year since 2007. Most (69%) are U.S.-based

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your survey-based content more credible to potential buyers. Research surveys and survey reports * have become important marketing tools for many B2B companies.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

KoMarketing Associates

APRIL 18, 2019

There are many reasons why customers click on paid-per-click (PPC) advertisements, but new research suggests that they may turn to certain webpages over others because they directly answer their search queries and provide relevant content. Clutch recently surveyed 506 people who clicked on PPC ads to learn more about why they seek them out.

PPC 121

PPC Customer Surveys Paid Search Agency Intent 121