Customer Experience Matrix

APRIL 24, 2015

The company was already familiar to me through clients who deal with it. We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. It built a network of B2B publishers to sell ads and gather data about their site visitors. Others only can select from around 60 summary categories.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

MARCH 13, 2018

I’ve also bumped into a number of data marketplaces that serve traditional data owners, such as Web site publishers and compilers. On the plus side: unlike most products in this list, Dabble is up and running. This sounds like a lot of other products except that Nucleus’ technology does it without a mobile app. (It

Personalization 120

Personalization Ad Exchange Mobile Advertising Loyalty 120

Customer Experience Matrix

SEPTEMBER 28, 2017

I escaped from my cave this week to present at two conferences: the first-ever “Customer Data Platform Summit” hosted by AgilOne in Los Angeles, preceding Shop.org, and the Technology for Marketing conference in London, where BlueVenn sponsored me. There were some interesting developments. Broader awareness of CDP. So hooray for that.

Multi-Touch Attribution 136

Multi-Touch Attribution Marketing AI Work Management Marketing Management 136

Customer Experience Matrix

NOVEMBER 24, 2016

My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. Indeed, some features the product had a decade ago are still cutting edge today – my favorite is simulation of proposed decision rules to assess their impact before deployment. But some older systems qualify as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 3, 2017

This puts it in competition with dozens of other customer engagement and personalization systems. Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it. It can also ingest data from other sources such as a Customer Data Platform or CRM system.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

MARCH 29, 2017

On an anecdotal level, I’ve never seen or heard of a company where the marketing technology group was anywhere near the size of the IT department. And from a revenue perspective, there’s no way that marketing technology companies make up half the total revenue of the software industry. billion, which is just 6.7% of the $1,235.3

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Customer Experience Matrix

APRIL 24, 2014

The point was well taken and crystallized my feeling about InfusionSoft itself: the company is expanding successfully at a breakneck pace – better 50 percent per year -- but has remained so consistently focused on its goal of helping small business that it looks like little is happening.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management API 120

Customer Experience Matrix

MAY 21, 2015

What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. Indeed, there’s a case to be made that the company’s scope is superior to most competitive “marketing clouds”, which are usually pretty light on MRM and analytics and are often barely integrated.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

OCTOBER 2, 2013

Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. The company positions itself as a tool to deliver “personalized and relevant multi-channel communications”, which sure sounds like a CDP. idio was one of those.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Customer Experience Matrix

OCTOBER 15, 2015

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It But the new product is what’s really intriguing. But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

JUNE 27, 2014

It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. Clients can adjust the breakpoints to create custom performance ranges.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

OCTOBER 30, 2014

Now, Sailthru is interesting in its own right – it’s a Customer Data Platform with strong decisioning capabilities – but they’ll have to wait their turn. connects to any system with an open API, which includes most major software-as-a-service products. I had already planned this week to write about Wise.io as the subject. automation.

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

Customer Experience Matrix

AUGUST 14, 2014

These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. The difference is architecture: the decision managers place decision logic at the center and see customer data and content as peripheral.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 2, 2015

It’s just over two years since I started writing about Customer Data Platforms. One thing that’s become clear since then is that only big companies will purchase a marketing database by itself. The fact that prices are published is itself a mark of a later entrant.) How simple? Well, one measure is implementation time.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

JUNE 18, 2013

Here I am, all excited about discovering a new category of Customer Data Platform systems , which combine marketing database management, predictive modeling, and decision engines. This, combined with advanced machine learning techniques, lets AgilOne build ten standard predictive models (engagement, next product, lifetime value, etc.)

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Analytics Marketing Management 120

Customer Experience Matrix

NOVEMBER 27, 2013

I’ve been illustrating the point recently by asking whether every system I see is really a Customer Data Platform (CDP). The question comes up because nearly every customer management system builds its own customer database, which is one core function of a CDP. On to Aginity itself.

Marketing Management 120

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 120

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. My data are a little less comprehensive than previously because several of the big vendors are now part of public companies and don’t share detailed information.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 6, 2014

I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. However, the system does not incorporate other information sources – meaning it can’t support mobile platforms (which don’t allow cookies) or use the central customer database a CDP would provide.

Classified Ads 120

Classified Ads Content Marketing Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 30, 2014

If that’s not marketing, what is? - “Know your machine” may become even more important than “know your customer”. Once this sort of thing starts to happen, there’s an opportunity for the different machines to negotiate with each other or for suppliers to incent the different machines to favor their products.

Planning 120

Planning Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

APRIL 10, 2014

Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. (I Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. I wasn’t at the conference but Marketo briefed me on their plans.)

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

SEPTEMBER 17, 2009

The press release is frustratingly vague (“With the ability to engage socially active customers and prospects in their preferred networks, marketers can link that knowledge to relevant communications that ignite conversations on behalf of the brand.”) But, on talking to the company, it turns out there is a pretty interesting product here.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

JULY 22, 2011

Both events mark a continued expansion of their product. The company gave me a brief preview of the App Marketplace back in May, when the public beta had just launched. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

JUNE 19, 2015

This made commercial products more financially attractive to potential developers and probably scared off others who couldn’t compete for attention on an open-source shoestring. Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

DECEMBER 18, 2012

If I had to predict one thing that isn’t utterly obvious, it's that B2B marketers will be more involved with managing customer relationships after the initial sale. The task is really the same as a sophisticated lead nurturing campaign: to monitor customer behavior and respond appropriately.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

NOVEMBER 19, 2010

Despite past losses, the company is in a strong position to continue to compete aggressively. This is the first time I've seen published revenue figures for the company. My records suggest the company had about 25 average employees in 2008, for $5 million in expenses. million for 2009 and "triple that" ($13.5

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

DECEMBER 3, 2008

In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages). Back to Pardot.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

AUGUST 11, 2010

Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. publishing. The system also supports multi-variate content testing, which can be related to customer segments or operate independently.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. The company expected this to yield at least one sale which would cover the entire annual cost of the program. Here’s what I found. Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI.

Social Media 120

Social Media ROI Examples Media 120

Customer Experience Matrix

JANUARY 15, 2010

Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. The Autonomy brief has a slightly different scope from my own concept, perhaps because it’s tailored to fit the Autonomy product portfolio.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

AUGUST 6, 2009

Since marketing automation for small business was on my mind last week, I checked in with the good folks at Infusionsoft , whose 15,000 customers make them leaders in the field. I ended up chatting with Scott Martineau, company founder and VP Product Management. Marketers at larger companies may be more demanding.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 18, 2009

The vendors are divided into four categories based on my understanding of their target customers. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. The systems have very low starting prices tailored to low volumes.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. Nineteen percent actually publish their own blog while 29% comment on blogs. The Online Publishers Association has tracked time since 2003 in conjunction with Nielsen.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

MAY 28, 2008

Every now and then you read something along the lines of “more words will be published in the next 30 minutes than in the whole of human history up to the battle of Lepanto ”. The company has recently expanded outside of Europe and now has nearly 100 customers worldwide. Whether this is literally true or not (and who could know?),

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 20, 2006

“Customer Experience Management” meets the two key requirements for a successful buzzword: it’s impressive (10 syllables!) My own definition, “understand and improve how you treat your customers,” fails on both counts.) and no one quite knows what it means. (My The issue here is scope. Now the game is getting interesting.

Marketing Management 120

Marketing Management Vendors Press CRM 120