Remove Companies Remove Custom Publishing Remove P2P Remove Product
article thumbnail

How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” And the nature of editorial outlets is that most published pieces will be out of date after a year. ' Figure out a better approach.

article thumbnail

This is How Blockchain Could Change Digital Marketing Forever

Hubspot

While those two areas alone are significant, blockchain’s impact could go beyond currency and finance to affect marketers of all products and services: 1. These companies can learn almost everything we do online, from the things we buy to the articles we read to the people we talk to. Changing Data Collection. It works like this: 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. Rather, its product is the brand. Moving Beyond the App.

article thumbnail

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person).

article thumbnail

Social Media’s Common Denominator

Wondering Out Loud

Whether the market is B2B or B2C they are both, in the end, P2P. When we’re talking gum the relationship is superficial and the sales cycle short, but you still have to make the person comfortable with your product – and you – before they will hand over their money. Tags: Social Media B2B C2C P2P.

P2P 40
article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page.