Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. That way you’re guaranteed to have at least 12 press releases to distribute to your key trade pubs.

PR 69

PR Paid Search Agency Companies Public Relations 69

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. Also on the company’s radar is how consumers interact with its publications.

Class 60

Class Paid Search Agency Companies Allocation 60

Martech

SEPTEMBER 25, 2023

The company had just made its full-year quota in the first half of the year and the champagne was flowing. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. A host of other factors contribute to the sales environment, including: Product quality.

Marketing AI 122

Marketing AI Marketing Attribution Work Management Marketing Management 122

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn’t directly related to your product or service, and how this can help engage and captivate your audience. It took off.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

Press 50

Press Peer-to-peer Amazon BtoB 50

Contently

JULY 2, 2018

” Finance brands tend to publish higher quality and more sophisticated content than other industries. I’ve seen plenty of marketers baffled when readers don’t convert to customers. They won’t check out products related to the topics you’re covering unless you make it easy. But read Traveler.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Content Marketing Institute

SEPTEMBER 6, 2018

As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent. The effort outperformed all the company’s expectations.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

ClearVoice

APRIL 15, 2021

Earned media is when a member of the media discusses a product, individual or company through their preferred media. Earned media is when a writer, producer, journalist or another influential person discusses a product, individual or company through their preferred media. What is earned media?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Heinz Marketing

FEBRUARY 24, 2020

I think as people have the opportunity to just publish things off the cuff on social channels, to just write stream of consciousness on a blog platform and just click, press, go…I don’t feel like we are as good at editing ourselves as we used to be. So I have also worked in publishing. And so we talk about this.

Top of Funnel 60

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 60

SnapApp

FEBRUARY 28, 2018

Marketers today do more than just shape campaigns and figure out how to market products and brands. . You also have to decide how to market yourself and determine what, if any, role you want to have in your company’s larger marketing initiatives. A subtle shift has taken place. In the past, they were objects or concepts.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

ClearVoice

JANUARY 10, 2019

In any of these situations, a freelance editor can significantly improve the final product. Perhaps your company is looking to update its website or begin a blog — a developmental editor can help decide on the site hierarchy, blog categories and the overall voice and tone. Book shepherding. You just need to know to ask.

Paid Search Agency 104

Paid Search Agency Work Management Custom Publishing Marketing Management 104

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Instead, think – and write – like a publisher.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Instead, think – and write – like a publisher.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Contently

JANUARY 3, 2017

Will fake news change the way publishers pursue marketing? Traditional publishers will stop downsizing quality journalists and realize the value they can provide to their content marketing efforts. For example, writing for Red Bull will carry the same weight as writing for Outside magazine. It’s the new TV commercial.

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Launch Marketing

NOVEMBER 6, 2019

When you open your news app or scroll through your favorite news site, you might be hard pressed to find B2B marketing campaigns making the first page—or really any page for that matter. Since launching in 2003, they’ve grown to 1,035 team members and helped build millions of websites for customers across industries. Who They Are.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

Zoominfo

DECEMBER 13, 2018

Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. Featured Video: How to Solve the Scale-Productivity Paradox of a Fast-Growing SDR Team. We strongly recommend you go check it out! 2. Sales Hacker.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Madison Logic

SEPTEMBER 29, 2020

B2B magazine recognizes O’Regan for building a data-driven global measurement platform to lead the ABM shift. ” As CEO of Madison Logic over the past five years, Tom O’Regan has led the company’s evolution and growth to become the only global B2B account-based platform.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. The company covers everything from branding to entrepreneurship to product reviews. Live and unedited, you’ll get to see how a successful marketing company operates day-to-day.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Contently

JULY 2, 2018

” Finance brands tend to publish higher quality and more sophisticated content than other industries. I’ve seen plenty of marketers baffled when readers don’t convert to customers. They won’t check out products related to the topics you’re covering unless you make it easy. But read Traveler.

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

Marketing Insider Group

JANUARY 27, 2014

Your best content is lost among too much product promotion. And more attention is being stolen away by more progressive brands who have started acting like publishers and displaying content that your customers actually want to consume. We’ve heard a lot of talk about how brands need to act like publishers.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

The Lead Agency

OCTOBER 4, 2017

It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world. This future might sound far off, but this scale of automation might only be a decade away according to Forbes magazine. Improving customer service touch points.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Adobe Experience Cloud Blog

JUNE 15, 2017

I was joining a company founded by two designers—creatives, with big imaginations. Typeform was a product admired for being different, not just better. Number of CTAs leading readers towards our product? Products, content—and just about anything—that have love poured into them will almost always get the best results.

Top of Funnel 127

Top of Funnel PR Content Lead Scoring 127

Contently

FEBRUARY 3, 2017

Which beer company will objectify women? Jack Altman, the CEO of Lattice, an HR software company, wrote an incredibly informative article about how to accurately calculate the cost of losing employees. This piece, however, manages to be interesting to a broad audience while also tying back to the mission of Altman’s company.

Brand Identity 60

Brand Identity Branding Work Management Marketing Management 60

Zoominfo

DECEMBER 13, 2018

Sales Hacker Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. Featured Video: How to Solve the Scale-Productivity Paradox of a Fast-Growing SDR Team. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

ClearVoice

APRIL 23, 2019

If you want to stand out as someone who can add value to the company, knowing 10 of the right words might be more effective than any 1000-word clip. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. White paper. Stakeholders.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Marketing Insider Group

JANUARY 28, 2015

What are some of the biggest mistakes that companies make around content marketing? If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). The biggest mistake is the “unique point of view trap.”

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Buzz Marketing for Technology

JANUARY 28, 2009

The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing. Marketing too often over promises in the hope of attracting prospects but the product or service under delivers in the execution. and Asian companies. We live in an age of skepticism about all forms of consumption.

ROMI 100

ROMI Web 2.0 Internet Marketing Paid Search Agency 100

Moz

JULY 24, 2019

In our experiences with clients, we’ve seen companies struggle in four major areas: Budget. Some companies don’t believe that video marketing can generate real results , but many simply assume they can’t afford it. The greatest thing about creating video content today is that it doesn’t always have to be this large-scale production.

Video Marketing 56

Video Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 56

Chris Koch

JANUARY 15, 2010

During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. But a quick read of our magazine showed that we didn’t write about products. Kind of a Fortune magazine for IT executives. Bibles, vacuums, and boxes.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. Facebook, for example, allows companies to “promote” their posts on my Facebook feed, but it also offers sponsored banner ads.

Promotion 48

Promotion Advertisements Advertising Advertorials 48

ClearVoice

MARCH 5, 2019

Once a company hires a freelancer or contractor on retainer or paid hourly, they often assume that contractor is on-call whenever, as often as needed. Peer advice: Oftentimes people inside the company think you want their job. Keep in touch with them as much as seems productive. Never forget that time is more than money.

Peer-to-peer 74

Peer-to-peer Paid Search Agency Work Management Deliverability 74

DivvyHQ

SEPTEMBER 14, 2017

Fans and customers of DivvyHQ overwhelmingly supported and voted for DivvyHQ in the second annual audience choice contest sponsored by CMI, the global leader in education and training relating to content marketing and management. We are grateful to our community, our customers and everyone who has supported us over the last seven years.”

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

Buffer

JULY 29, 2019

Enter your blog’s URL and your email address, and press go. This way, you can run a MetaTags check on all your content before it’s published in order to ensure that it will be shared just the way you want. This next series of scores go a bit beyond simply typing your website URL and pressing Enter. GradeMyAds.

Social Media 72

Social Media Social Marketing Media Dwell 72

Online Marketing Institute

JULY 31, 2012

Design & Production. ENews Sign-Up. --> Magazine. Digital Magazines. -->. Tool: Open Site Explorer (SEOmoz) URL: Opensiteexplorer.org What it does: Offers data on most-linked-to content and most-linked-from sites, and allows Web publishers to compare their own data against the competition. It’s also simple to customize.”

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Marketing Insider Group

JULY 31, 2023

Companies can no longer lean on keywords and simple content pages to attract customers and get them to the top of their sales funnel. Whether it’s a reckless claim in a blog post or a misleading stat in a press release, consumers are well aware of the doubtful quality of much of the online content they encounter.

Advertising Agencies 214

Advertising Agencies Marketing AI Paid Search Agency Tips 214