Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Unsurprisingly, companies with more employees produce more videos on average.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. Go Forth and Evaluate Use Cases of an Online Video Platform The first step in finding the right online video platform for you is to figure out what your needs are as a company. How to Write a Requirements Document 3.1 Requirements Document Template 3.2

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

MARCH 23, 2021

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. We’ve made the transition, and with that, our customers’ and employees’ expectations and preferences have changed forever. Video Benchmarks for Creation and Publishing 1.1 Contents 1.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

SEPTEMBER 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Average Number of All Videos Per Company by Industry 1.3 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of Produced Videos Per Company by Industry 1.5 Video Creation Trends by Company Size 1.5.1 Video Length Distribution 3.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

MAY 21, 2021

Think of things like company overview videos, thought leadership content, or any kind of short “info bite”-style videos. These can include things like customer testimonial videos, along with in-depth product demos. Make it easy for them and create a custom CTA that links directly to your calendar.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Vidyard

JANUARY 25, 2018

How Can I Increase the Chances of My Post Being Published? We get a lot of blog submissions and only publish the best of the best. The Fine Print The Fine Print We are not obligated to publish your post, all blog posts must pass our editorial standards to qualify for publication. You are allowed to share the link to your post.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Vidyard

OCTOBER 25, 2017

Vidyard helps customer support teams resolve cases faster and improve customer experience with personalized and on-demand video for support. Customer experience is a new battleground for companies looking to accelerate their growth and protect their customer base in highly competitive markets.

Paid Search Agency 77

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 77

Vidyard

MARCH 23, 2021

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. We’ve made the transition, and with that, our customers’ and employees’ expectations and preferences have changed forever. Video Benchmarks for Creation and Publishing 1.1 Contents 1.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. If, on the other hand, the video earned just 200 views, but they were all decision-makers at Fortune 500 companies, it could be a huge win. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

OCTOBER 18, 2018

Earlier this year, Vidyard undertook a study of our B2B video customers looking at approximately 600 businesses and more than 250,000 videos in a 12-month period. We then published the results in our 2018 Video in Business Benchmark Report. Let’s look at the data. By this time, you’ll have piqued their interest!

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

OCTOBER 28, 2022

Video Benchmarks for Creation and Publishing 1.1 Average Number of All Videos Per Company by Industry 1.3 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of Produced Videos Per Company by Industry 1.5 Video Creation Trends by Company Size 1.5.1 Video Length Distribution 3.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Vidyard

JUNE 15, 2020

One Vidyard customer picked two of their lower-performing sales reps and asked them to use video for several weeks. These two reps improved so much that the company’s top-performing reps begged leadership to let them use video too. Circulate case studies where companies like Act-On were able to drive 40% more leads. Get It Free.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Vidyard

MARCH 31, 2020

Whether it’s for onboarding new employees, sharing the latest executive message, or connecting with customers in a more personal way, the adoption of video messaging is growing exponentially as the tools to enable it to become more accessible. . Recruiting videos : Use video to promote open job opportunities at your company.

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Today, businesses are relying more and more on digital channels to communicate with prospects, customers, employees and colleagues.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few. SalesLabs: B2B Sales Training for Modern Sales Teams.

Training 141

Training Top of Funnel Resources Work Management 141

Vidyard

OCTOBER 25, 2017

Customer experience is a new battleground for companies looking to accelerate their growth and protect their customer base in highly competitive markets. It has become a priority for many businesses to deliver intelligent, personalized support experiences that build better customer relationships.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Vidyard

OCTOBER 25, 2017

Customer experience is a new battleground for companies looking to accelerate their growth and protect their customer base in highly competitive markets. It has become a priority for many businesses to deliver intelligent, personalized support experiences that build better customer relationships.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Vidyard

JULY 25, 2018

You can use them as a guiding light when you need to take a step back from your publishing strategy. Consistency: Regularity Over Volume When I talk about posting consistency, most people’s minds immediately jump to publishing volume. Be fearless in how you present your company. What’s the magic number of Tweets?

Social Media 94

Social Media Ad Building Branding Brand Identity 94

Vidyard

MAY 16, 2021

No company is. This post was originally published on February 3, 2015. .” – @ambercadabra , Marketer, Brass Tack Thinking ( Tweet this! ) “It’s a very complicated world. It’s a very noisy world. And we are not gonna get a chance to get people to remember much about us. It was updated on May 16, 2021.

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Today, businesses are relying more and more on digital channels to communicate with prospects, customers, employees and colleagues.

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65

Vidyard

SEPTEMBER 28, 2017

We know there’s a lot to think about when it comes to enterprise-class companies turning leads into customers faster, so Vidyard and Ascend2 have assembled the Lead Generation to Increase Conversions Report. How are you going to convert this hot lead into your #1 customer? That’s where we come in!

Demand 70

Demand Conversion Burn Rate Leads 70

Vidyard

MARCH 23, 2021

You see, because we aren’t direct sellers, we have a fundamentally different relationship with customers and we touch so many deals that we get a great pulse on what’s happening across the market. Video for Healthcare Healthcare organizations published an average of 268 videos in 2020—up 87% over 2019. Sign Up Free 3.

Video Marketing 65

Video Marketing Work Management Trade Show Multi-Channel 65

Vidyard

OCTOBER 3, 2018

Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Organize video content Make it easier for teams—whether in marketing, sales, customer service, or internal communications—to find what they’re looking for. ” Again.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. The biggest uptick for us has come in social, and customizing video for social. Instead, companies are asking themselves, “How can we use it better?”

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Vidyard

MAY 16, 2021

No company is. This post was originally published on February 3, 2015. .” – @ambercadabra , Marketer, Brass Tack Thinking ( Tweet this! ) “It’s a very complicated world. It’s a very noisy world. And we are not gonna get a chance to get people to remember much about us. It was updated on May 16, 2021.

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Vidyard

JANUARY 24, 2022

Customer Engagement Lab 1.9 Customer Engagement Lab For those who are easily bored by “traditional” business podcasts and corporate jargon, this one’s for you. Brought to you by PandaDoc and hosted by Travis Tyler, each Customer Engagement Lab episode is a rollercoaster in the best possible way. Top Sales Podcasts 1.1

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. In addition to getting some incredible reactions from our customers over the years, our 2019 holiday video has won a prestigious Telly award in the Business-to-Business Video Campaign category. So, what made it such a big success?

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

MARCH 31, 2020

Whether it’s for onboarding new employees, sharing the latest executive message, or connecting with customers in a more personal way, the adoption of video messaging is growing exponentially as the tools to enable it to become more accessible. Virtual introductions : send a one-to-one personal message introducing yourself to a new colleague.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

Vidyard

SEPTEMBER 5, 2018

As a fully integrated video solution for marketing, sales and customer service, HubSpot Video offers seamless video hosting, in-video CTAs and forms, video analytics and personalized video messaging to help growing businesses connect with customers in more personal and authentic ways.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Hubspot 65

Vidyard

MARCH 23, 2021

Your video marketing mission statement should look something like this: “At (company name), we make (type) video content for (specific buyer personas), so that they (exactly what you want them to do).” While a broad reach can be desirable for B2C companies, things are a bit different in the B2B space.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). But in today’s noisy marketing landscape, what your brand really needs is a story.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

SEPTEMBER 28, 2017

We know there’s a lot to think about when it comes to enterprise-class companies turning leads into customers faster, so Vidyard and Ascend2 have assembled the Lead Generation to Increase Conversions Report. How are you going to convert this hot lead into your #1 customer? That’s where we come in!

Demand 54

Demand Conversion Burn Rate Leads 54

Vidyard

MARCH 20, 2018

Customer support teams can now capture and share personal video messages directly within Zendesk to close tickets faster and deliver a more personal customer experience. Vidyard GoVideo makes it fast and easy to record, share and track personalized video messages as an integrated part of the customer support process.

Paid Search Agency 0

Paid Search Agency Work Management Video Marketing Marketing Management 0

Vidyard

OCTOBER 11, 2018

His talk 6 Proven Ways to Boost Response Rates and Customer Engagement with Video dives deep into video. Customers are taking more control of the conversation than ever, and marketers that aren’t prepared will be left behind. We know because we’ve made them.) So what are you waiting for? Register now!

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74