Navigate the Channel

FEBRUARY 2, 2022

You already know that keeping track of your website visitors is important. Here are a few to really keep an eye on. Of course, the most crucial website metric to always consider is the number of visitors you’re getting on a weekly or monthly basis. Website Visitors. Bounce Rate. However, there is a bit of a caveat to this.

Marketing Websites 65

Marketing Websites Eye-Tracking Click Rate Marketing Analytics Tools 65

Martech

AUGUST 27, 2021

According to the Real Story Group’s Sarah Brown, the increasing pace of privacy legislation, privacy-protecting tools and advocacy, and the market-shaking actions by Apple and Google to limit cross-device and cross-site tracking have left all parties scrambling for secure footing. Talkwalker boosts UGC offering with Reviewbox deal.

Privacy 112

Privacy Work Management Marketing Management Privacy Protection 112

KoMarketing Associates

FEBRUARY 12, 2019

Instead of just giving these articles the side eye and moving on, let’s really look at the issue. Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. First, it makes it harder to track buyers through the buyer’s journey , so it makes attribution more challenging.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

accelerate agency

FEBRUARY 21, 2022

Because of this, it’s perhaps more essential to track and monitor SaaS KPIs and metrics than it might be with other business types. Keeping a close eye on the number of customers you lose lets you quickly identify issues. Once cash reserves start building even after covering monthly outgoings, your company is in good shape.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

accelerate agency

FEBRUARY 21, 2022

Because of this, it’s perhaps more essential to track and monitor SaaS KPIs and metrics than it might be with other business types. Keeping a close eye on the number of customers you lose lets you quickly identify issues. Once cash reserves start building even after covering monthly outgoings, your company is in good shape.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

accelerate agency

FEBRUARY 21, 2022

Because of this, it’s perhaps more essential to track and monitor SaaS KPIs and metrics than it might be with other business types. Keeping a close eye on the number of customers you lose lets you quickly identify issues. Once cash reserves start building even after covering monthly outgoings, your company is in good shape.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

Sana Commerce

MAY 17, 2023

What is SEO and what does it mean for companies selling B2B? Many B2B companies believe that SEO isn’t relevant to them because most of their business is conducted “offline” or via phone or email. Their company? What is their job title or company role? Are they the sole purchaser for their company?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

accelerate agency

MAY 24, 2023

Of course, you might already be using it. Some essential Google Analytics reports for SEO 20 tips to improve your SEO campaigns using Google Analytics 7 SEO tracking metrics that matter FAQs What is Google Analytics? Google Analytics is a clever tool that allows website owners to track, analyze, and report data about their site.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Creative Bloq.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Single Grain

JANUARY 23, 2023

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. In pay-per-click marketing , keywords matter more.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Scoop.it

OCTOBER 25, 2022

70% of online marketers recommend SEO over PPC (pay per click) for boosting sales. This is not always straightforward to track, but looking at social media and customer comments can be an indication. Social Media Metrics Tracking. Notable SEO Statistics in the First Half of 2022. So, in terms of online content, it is crucial.

Lead Ranking 59

Lead Ranking Lead Scoring SEO Paid Search Agency 59

accelerate agency

MAY 24, 2021

Of course, you might already be using it. Next steps: 8 metrics to track your SEO efforts. Google Analytics is a clever tool that allows website owners to track, analyze, and report data about their site. With this in place, Analytics can track and monitor activity. Track visitor demographics and interests.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Hubspot

MARCH 27, 2020

For instance, let's say you're a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company. Of course, one of the biggest questions you'll be asked is, "How much is this going to cost?". Marketing budgets are imperative to a company's success.

Marketing Budget 93

Marketing Budget Marketing Budget Creation Startups Budget Programs 93

Valasys

AUGUST 3, 2023

Of course, as impressive as automation is, it’s vital to remember that it can’t completely replace the human touch and expertise. Tools like Ahrefs and Ranktracker can help you keep track of where your backlinks are coming from and their quality, so you know how to improve your link-building strategy.

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

DealSignal

SEPTEMBER 2, 2020

And of course, no one option is a silver bullet. Having accurate, complete data on your prospects enables you to actually reach them, and knowing the firmographics of the company they work for rounds out their profile. Paid search/pay-per-click (PPC) advertising: best channel for quick results.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

DealSignal

SEPTEMBER 2, 2020

And of course, no one option is a silver bullet. Having accurate, complete data on your prospects enables you to actually reach them, and knowing the firmographics of the company they work for rounds out their profile. And since PPC ads start working immediately, it yields a return much more quickly than other tactics.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

SnapApp

JULY 26, 2018

Gone are the days where a generic marketing professional could walk into a company and perform just about any marketing function. Demand generation marketers have become a hot commodity as companies are all striving to generate qualified leads at scale. Demand generation is also no longer about the quantity of leads, but their quality.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

Parse.ly

JUNE 11, 2020

Definition: Paid media is any paid advertising initiative executed by a company. The example below, from 3D printing company Formlabs , shows a Google search ad. If you type in a specific keyword — the company name in this case — this result will show up first on Google. That’s not by accident, of course.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

BenchmarkONE

NOVEMBER 10, 2021

Sure, when building one from scratch, it can be a lot of work, but having a marketing plan helps you stay two steps ahead with your outreach, even in those times when you need to adapt and change course (and trust us, at some point, that will happen). A definition of your key performance indicators (KPIs) and result tracking methods.

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

Unbounce

JULY 22, 2020

Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform. A Facebook landing page is a dedicated page designed to convert visitors from a specific pay-per-click (PPC) Facebook ad. What Is a Facebook Landing Page?

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

BenchmarkONE

SEPTEMBER 1, 2020

Sure, when building one from scratch it can be a lot of work, but having a marketing plan helps you stay two steps ahead with your outreach, even in those times when you need to adapt and change course (and trust us, at some point, that will happen). Track lead sources. Maggie the Marketer. Integrate with marketing campaigns.

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

Directive Agency

APRIL 21, 2022

And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. . Create a Strong Company Page . Every SaaS brand needs a solid Company Page on LinkedIn. It also allows you to run company ads, which will be important later. Every Company Page should: Include your brand logo as the profile picture .

Paid Content 52

Paid Content Linkedin Brand Identity Branding 52

Metadata

JANUARY 25, 2023

For whatever reason, this small but oh-so-valuable tactic got lost on B2B companies. Getting leadership buy-in for your demand gen machine Of course, even the most robust demand generation machine is useless if you can’t get leadership to turn the key. What won’t vary, however, is the need to align with the top of the company.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Marketing Insider Group

APRIL 29, 2024

A recent survey found that over 70% of companies who exceed their revenue goals have documented personas—that’s a fancy term for detailed profiles of their target customers. Assess Your Options There’s a plethora of channels out there— social media , email, SEO, content marketing, PPC, and more. What do they need?

Acquisitions 260

Acquisitions Work Management Ideal Customer Profiles Marketing & Strategy 260

Lake One

MAY 23, 2019

Inbound marketing is any strategy that earns the attention of prospects, engages their interest, makes your company easy to find, and builds brand awareness. Some of these strategies include SEO, content marketing, blogs, social media, webinars, online courses, events, and more. PPC & SEM. Ability to Track Results.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

seo.co

MAY 26, 2021

Every time you look up, it seems as if there’s another metric or analytic to track as it relates to your business. Underneath each of these headings, there are dozens of different measurements for your eyes to feast on. Most companies take a backward approach to generating revenue. There are KPIs, KSIs, and even KRIs.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Hubspot

JULY 21, 2015

It’s important to note that not every rebrand involves a new name and domain - if your company is only planning on new positioning and an updated logo, most of the advice in this post won’t apply. But if you’re brave enough to overhaul your company name, logo and website all in one go; read on. Step 1: Preliminary Work.

Paid Social Agency 28

Paid Social Agency Paid Search Agency Process SEO 28

Hubspot

NOVEMBER 5, 2019

By now, you probably know that any company can create a Facebook Business Page for free. Facebook Ads has a solid track record. More and more companies are taking notice of YouTube's product marketing opportunities. When it comes to marketing your product, you have many different options on Facebook. Here are a few examples.

Paid Content 98

Paid Content Research Product Youtube 98

SmartBug Media

OCTOBER 9, 2019

Intent: By now, your buyer is well versed in the available solutions for her problem and thinks your solution is the right fit (of course, it is!). Of course not! Annual revenue and/or budget: Asked in a form or pulled from company data in your CRM ( like HubSpot ) to identify if they are a fit for your target deal sizes.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

SnapApp

APRIL 4, 2018

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . This is the north star metric for any company. . “In God we trust. All others must bring data.” – W.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

QuanticMind

APRIL 19, 2017

Our sixth chapter discusses the challenges of tracking and analytics in search engine marketing in a conversation with Analytics Pros General Manager Chris Bridges. Getting on Track with SEM. As if analytics for SEM weren’t convoluted enough, tracking is getting tougher. So how can marketing leaders prepare themselves?

Analytics 40

Analytics Advertisements Advertising SEM 40

The ABM Agency

JANUARY 8, 2021

Pay-per-click (PPC) advertising has become one of the most common B2B digital marketing channels due to the immense value it brings to the table—for every $1 spent on PPC advertising through Google Ads, there’s a return of almost $2. What Is B2B PPC? Some common PPC ad formats and their benefits include: .

Paid Content 52

Paid Content PPC Paid Search Agency Cost Per Click 52

Convert

NOVEMBER 8, 2022

“PPC is dead.”. PPC is dying.”. PPC is still alive and well. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. That’s a bit of a stretch.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. The Search Campaign Structure is one of the most important elements to the success of a PPC campaign.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Hubspot

MAY 10, 2016

Whilst it doesn’t track every mention, it’s a good barometer for how successful your initial campaign has been. Of course, some publications will have a no link policy, however the vast majority will, and all that’s necessary to get one added in is an email asking nicely -- something like this. Why not show it off?

PR 28

PR Campaigns PPC Budget Programs 28

QuanticMind

SEPTEMBER 7, 2018

In 2019, expect to see more companies follow the groundwork laid by innovators like IKEA. QuanticMind used smart algorithms to help language acquisition company, Babbel, increase their PPC sales by 150% by analyzing the performance of their current campaigns and shifting it where the data indicated growth. Video Is Still King.

Marketing AI 43

Marketing AI Advertisements Advertising Mobile Advertising 43

Albacross

OCTOBER 16, 2018

For example, if you’re an eCommerce store , you might run PPC ads and direct traffic to specific product pages. The answer is… you should definitely use a lead capture page (or even multiple pages, if your company sells a wide array of products/services). How many employees their company employs. Their website URL. Image Source.

Lead Capture 63

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 63