Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. Great companies run SAP, not just great big companies. Fast Company Features. MORE >>

'I have written a lot about the critical importance of company culture to social media marketing success. For many companies this is a dramatic and difficult change. One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. In some companies this might include Legal, HR, PR, IT, Marketing, and Sales. It could be a manager or VP, but in some companies you might have to go all the way up to the CEO. There is no such thing as a grassroots organizational change. MORE >>

As director of social media for Flightster one of my very first assignments was to create and maintain our company blog.  As a result I decided to model how people had built successful personal blogs instead of paying attention to how companies had done things. Put a blogger in charge: One of the biggest advantages I had in the process of creating my company blog was that I had experience with my own bog and built a trusted personal network. If you have a smaller company, even one very good blogger can make a huge difference. By Srinivas Rao, Contributing Writer. MORE >>

It is a textbook example of what we at ITSMA call pragmatic thought leadership: it takes a current issue of concern to the company’s target audience and evaluates what may happen in the near term without any mention of company methodologies or offerings. The survey predicts that 30% of employers will drop health care coverage for employees altogether, throwing them into the government-mandated health insurance pool of individuals without company coverage. Companies without a human face will suffer. Companies that can’t do it will suffer the consequences. MORE >>

companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives.  companies compiled annually by Inc. Beyond the actual adoption of this tool, there is clear evidence that companies are using blogs effectively.  Government Services companies make up 12% of the 2010 Inc. Energy companies comprise 3% of the 2010 Inc. Financial Services companies follow the same pattern holding 5% of the Inc. 500 slots, but 10% of the companies who have not yet adopted social media. Magazine. Fifty percent of the 2010 Inc. MORE >>