When I recommend that companies develop a content strategy, I often hear, "But what do we write about?!". We're a [insert description here] type of company. First off, you don't want to write about your company and its products (or at least not all the time). like to read articles about companies and their successes and failures and anything about Google, Facebook, Twitter, Apple, P&G, Steve Jobs, women in business, technology, and social media. also read a number of e-newsletters from companies and individuals. August, 2010. Published by Dianna Huff. MORE >>

learned quite a bit doing this campaign, but the surprising lesson is one I hadn’t expected: Facebook is a GREAT tool for small B2B companies. In May I conducted a Facebook campaign: 31 Tips in 31 Days for Generating Website Leads. As I posted elsewhere, I got this idea from Constant Contact ; they did a similar campaign in February where they posted social media tips. liked the idea of posting tips — especially “graphical” tips. I’ve noticed in my own personal feed that graphics and photos get more Likes, comments and shares than plain text posts. MORE >>

Although a blogger may not use your product or service, he or she may track influential trends, companies and events. Tweet Bloggers (well-known and not so well-known) are prime influencers in your market. Get on a blogger’s radar — and follow a few simple rules — and you can easily build a relationship and garner some favorable press. So how do you win the ear of influential bloggers in your market? put this question to Mary Sullivan of SHIFT Communications , a PR firm with offices in Boston, San Francisco and New York. What’s worked and what hasn’t? MORE >>

Pick up any publication and you’ll find at least one article on why you and your company should be using social media. Tweet Two weeks ago my Krups coffee grinder bit the dust. bought it while in college. early 1980s. That means I’ve used it, day in and day out, for approximately 28 years. Once I confirmed that it was truly dead, I immediately made the trek to one of those big box stores to buy a new one, but alas, all they had was a Cuisinart Grind Central(r) Coffee Grinder. Except I’ve never had the occasion to make 18 cups of coffee. 500 million on Facebook! Honest. MORE >>

The reasons for the statement vary with the company and the product / service offered: “Our known universe of customers is small. “We’re a big company with a big name.&#. This is why you see B2B Websites filled with hyperbolic fluff that says nothing and little in the way of high-value that educates people (leads and prospects) on how the company can solve their business challenges. It’s why B2B companies (large and small) continue to rely on marketing tactics from decades ago. In fact, it might be easier to find the company in New Zealand. MORE >>