| | | B2B Voices | |  Companies | 110 articles |
| Page 1 of 2 | Previous | Next | B2B VOICES OCTOBER 10, 2011  Why LinkedIn’s Company Pages Now Matter More With one small update, LinkedIn made the company pages more releevant and more competitive with other social platforms last week. The new company updates feature allows the administrator for a company’s page on LinkedIn to now add news and share links that feed into the page’s stream. This should make your company page a more active landing page. | B2B VOICES JUNE 8, 2012  StockTwits and PR Newswire Partnership Further Validates Financial Social Media Last week’s news that StockTwits and PR Newswire are joining forces represents a huge opportunity for B2B social media and financial communications (Disclaimer: We are a customer of both companies). The company has continued to extend its reach by striking content deals with major financial news outlets such as CNN Money , Yahoo! The Social Network for Finance. No, it doesn’t! | | | | | |
| B2B VOICES MARCH 22, 2013  Do B2B Companies Need Social Media? There are a number of ways to define the word “need” but it is a good question for companies to begin when they think about starting or expanding social media. The mistake and trap B2B companies get into is the idea that social media should equate to sales. Because of this, they are trying to follow and discover more about your company. Recruiting. Probably Poorly. | B2B VOICES JANUARY 31, 2011 Getting Your Degree in “Business Acumen” Howard Lindzon Howard has become a good friend over the past few years through our partnership with his company StockTwits. When I was teaching at DePaul and Loyola the most asked questions by undergraduate students were: “Should I get my master’s degree and when?&# I’m all for earning an advanced degree, and you will earn it if you decide to get one. Yes, it was a communications degree, but the degree was filled with business, finance and economics courses. Those are two very different perspectives. You can follow them on Twitter @WSJ_Econ. Carpe Diem Dr. Mark J. | B2B VOICES APRIL 29, 2013  How B2B Companies Can Leverage Events to Build Awareness If you attend events for your company where you have a booth I encourage you to always take time to play a part in working at it. Do B2B companies need social media? 'Last week, my ability to navigate London was put to the test as I attended four different events across the city. Aaron Pearson and I have written here about the importance of face-to-face time. Twitter. Video. Website. | B2B VOICES APRIL 29, 2011  Other Voices: A Discussion with Mark Ragan, CEO of Ragan Communications For more than 30 years, the company has been the leading publisher of corporate communications, public relations, and leadership development newsletters and information to the industry. When The Ragan Report launched in 1970, the company made the leap ahead of the industry to position professional communicators as business leaders. Here are the highlights of our discussion. | | | | | | | |
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B2B VOICES | FRIDAY, FEBRUARY 10, 2012  Other Voices: Julie Meredith, Radian6
Financial Services companies are certainly still learning. Do clients in B2B communications and B2C companies come to you with the same set of questions and challenges or are they different? B2B and B2C financial services companies are both coming to us with the same questions and challenges. To gain a competitive edge, financial services companies need to use the power of social listening to find out who their community is, and what they want to know. B2B companies need to be watching industry and competitive trends. Slowly. What drives your b2b strategy? MORE >> -
B2B VOICES | THURSDAY, MAY 5, 2011  The Most Important Question You Can Ask
As one of the top search companies for executive jobs his blog is a must read. So based on my experience working in public relations agencies and companies what is the single most important question I’ve learned to ask? This post is inspired by Marc Cenedella , Founder and CEO of The Ladders who offered his single best career tip on his blog last week. like how Marc offers a variety of thoughts and information to his readers and doesn’t just talk about finding a job. No deep, zen-like words of wisdom. question. They challenge people. They make you think differently. MORE >> -
B2B VOICES | WEDNESDAY, DECEMBER 21, 2011  2012: No Predictions, Just Actions
Do you have a plan for how you can leverage StockTwits and the messages about your company? The company has made some great changes to the corporate pages managed by companies and added a much needed dashboard for group managers. Is your company page a place where potential employees view you as a thought leader? For example, we integrated Facebook comments onto our digital magazine , started using Google+ brand pages , launched our Weibo account in China, and made several changes to our LinkedIn company profile. I stopped reading them. MORE >> -
B2B VOICES | WEDNESDAY, AUGUST 3, 2011  Quotes That Inspire Me and Why
This quote from Gekko in the first movie has always stuck with me, especially as my career early on moved more and more into working with technology companies. Looking for inspiration to improve your work can come from many areas — colleagues, customers, partners and even competitors. Inspiration can also come from reading, writing or simply going for an afternoon break to get your coffee. Sometimes inspiration can come simply from a quote. Here are a few quotes that guide how I view working in public relations and why. — Henry David Thoreau. Breathe deeply. — R. MORE >> -
B2B VOICES | TUESDAY, DECEMBER 6, 2011  How are you measuring influence?
The subject warrants discussion as B2B companies are devoting more resources to social media and in particular working to discover and measure what matters — the people, messages and sources. Another metric that matters is trying to know the people who talk about your company and products, but it’s not as simple as seeing if they’ve retweeted you or posted something on your Facebook page (more than likely they have not). In 2012 more B2B companies will look at who staffs and responds to these issues and the centralized v decentralized model debate will continue. MORE >>
- Relaunching an Online Newsroom B2B VOICES | THURSDAY, APRIL 21, 2011
- Around the World in Social Media B2B VOICES | MONDAY, JANUARY 16, 2012
- Is Motivation the Key to Success? B2B VOICES | WEDNESDAY, APRIL 6, 2011
- When it Comes to B2B Content, Don’t Go it Alone B2B VOICES | WEDNESDAY, JANUARY 4, 2012
- B2B Creativity is Not an Oxymoron B2B VOICES | MONDAY, NOVEMBER 28, 2011
- Your Game Plan: Focus on Fans B2B VOICES | TUESDAY, JANUARY 3, 2012
- Stop Throwing Paint Against the Wall B2B VOICES | FRIDAY, APRIL 19, 2013
- Has Social Media in Financial Services Arrived? B2B VOICES | TUESDAY, MAY 10, 2011
- Beyond Social – What’s Next? B2B VOICES | WEDNESDAY, NOVEMBER 24, 2010
- It’s Time for B2B Social Media Marketing to Generate Leads B2B VOICES | MONDAY, JANUARY 23, 2012
- World-Class Social Practices for B2B Companies B2B VOICES | SATURDAY, NOVEMBER 26, 2011
- What B2B communicators can learn from the 2010 World Cup B2B VOICES | MONDAY, JUNE 14, 2010
- What the LinkedIn IPO could mean for B2B communicators B2B VOICES | WEDNESDAY, MAY 18, 2011
- Guest Post: How B2B Companies Can Use Video/Photos in Social Media B2B VOICES | WEDNESDAY, JUNE 9, 2010
- The Next Chapter for Social Finance and Three Things to Consider B2B VOICES | FRIDAY, APRIL 12, 2013
- Other Voices: A Discussion with Michael Pranikoff of PR Newswire on B2B Digital Communications B2B VOICES | TUESDAY, AUGUST 21, 2012
- Should Investor Relations Teams Use Twitter? B2B VOICES | WEDNESDAY, SEPTEMBER 1, 2010
- Finextra Review — The Growth of Social Media in Financial Services B2B VOICES | MONDAY, APRIL 11, 2011
- Do Most Online Communities Fail? B2B VOICES | MONDAY, FEBRUARY 6, 2012
- LinkedIn Becomes More Relevant for B2B Communicators B2B VOICES | FRIDAY, NOVEMBER 11, 2011
- Still Pitching to Use Social Media? Here are Three Steps to Take B2B VOICES | FRIDAY, OCTOBER 14, 2011
- The Three I’s of Social Business Media B2B VOICES | TUESDAY, NOVEMBER 6, 2012
- For the Future of B2B Social Media Look East B2B VOICES | THURSDAY, JUNE 7, 2012
- Are Newspapers Fading? And What Can B2B Communicators Do About it? B2B VOICES | FRIDAY, JUNE 22, 2012
- Do We Need a Social Index for Businesses? B2B VOICES | TUESDAY, OCTOBER 4, 2011
- Public Relations is… B2B VOICES | THURSDAY, JUNE 30, 2011
- Avoiding the One Cup Approach to B2B Content B2B VOICES | MONDAY, APRIL 16, 2012
- The Future of Social Media is Not Digital B2B VOICES | THURSDAY, MARCH 14, 2013
- Trendsetting: Are You Ready for These Five Trends? B2B VOICES | WEDNESDAY, JUNE 29, 2011
- Blogging isn’t Supposed to be Easy B2B VOICES | TUESDAY, APRIL 17, 2012
- Other Voices: Ann Handley, MarketingProfs B2B VOICES | MONDAY, APRIL 15, 2013
- Are You Ready for a Real-Time B2B World? B2B VOICES | MONDAY, OCTOBER 3, 2011
- Integrating Social Media With Corporate Website: How Far Can We Take This? B2B VOICES | THURSDAY, OCTOBER 28, 2010
- Research Firm Updates Business Technology Buyers Report: Social Media On the Rise B2B VOICES | THURSDAY, JUNE 3, 2010
- B2B Companies Discovering the Value of an Intangible Asset B2B VOICES | SUNDAY, JULY 10, 2011
- Content Management Lessons Learned B2B VOICES | WEDNESDAY, SEPTEMBER 19, 2012
- Five Questions on the Profession of Public Relations B2B VOICES | THURSDAY, MAY 12, 2011
- Socialnomics: The Revolution is Us B2B VOICES | MONDAY, JANUARY 17, 2011
- SEO or social search: What’s a B2B communicator to do? B2B VOICES | FRIDAY, FEBRUARY 10, 2012
- HBR: What’s Your Social Media Strategy B2B VOICES | WEDNESDAY, JULY 27, 2011
- What Drives Your B2B Social Strategy? B2B VOICES | WEDNESDAY, JANUARY 11, 2012
- A B2B Summer Reading List B2B VOICES | FRIDAY, AUGUST 10, 2012
- Who are Your Content Superheroes? B2B VOICES | TUESDAY, FEBRUARY 12, 2013
- Be Original B2B VOICES | MONDAY, APRIL 19, 2010
- Navigating the Legal Road Map of Social Media B2B VOICES | FRIDAY, JANUARY 6, 2012
- If You Want to Succeed Online Connect with Your Audience B2B VOICES | TUESDAY, MAY 22, 2012
- Education & Thought Leadership Will Drive Most B2B Content Production Plans to Be “Brick Heavy” B2B VOICES | SUNDAY, FEBRUARY 19, 2012
- Craft Work: What’s Your B2B Expertise? B2B VOICES | TUESDAY, APRIL 2, 2013
- Biz Tech Is Back B2B VOICES | SATURDAY, MARCH 24, 2012
- What’s on tap for the B2B Voices team in 2011? B2B VOICES | TUESDAY, JANUARY 25, 2011
- There’s No Such Thing as B2B Social Media B2B VOICES | FRIDAY, JULY 23, 2010
- You’re Not Marketing to a “B”, so How Well Do You Know Your “P”? B2B VOICES | SUNDAY, OCTOBER 3, 2010
- BMA Report: Social Media and B2B are Peanut Butter and Chocolate B2B VOICES | MONDAY, JUNE 4, 2012
- Customer References: What’s In It For Them? B2B VOICES | MONDAY, AUGUST 2, 2010
- Four Spring Cleaning Tasks for B2B Communicators B2B VOICES | WEDNESDAY, APRIL 4, 2012
- Three Areas for B2B Communicators to Focus in 2013 B2B VOICES | WEDNESDAY, JANUARY 30, 2013
- Why Aren’t You Using More Stories? Here’s Why They Matter B2B VOICES | THURSDAY, MAY 16, 2013
- Top 10 B2B Voices Posts of 2011 B2B VOICES | FRIDAY, DECEMBER 30, 2011
- Let’s Talk Social Media: We Agree to Disagree B2B VOICES | FRIDAY, MARCH 2, 2012
- Need a Strategy? Start By Playing Games B2B VOICES | TUESDAY, SEPTEMBER 13, 2011
- B2B Companies Need to Be Prepared for Crises Too B2B VOICES | WEDNESDAY, JANUARY 18, 2012
- Is Social Media Central to Your B2B Communications Strategy? B2B VOICES | WEDNESDAY, JANUARY 25, 2012
- 62% of executives cited say social offers the potential to achieve better customer loyalty and service levels B2B VOICES | WEDNESDAY, JULY 6, 2011
- Integrating Social Media into Disaster Recovery B2B VOICES | TUESDAY, APRIL 5, 2011
- 10 Topics for My Social Media Marketing Class B2B VOICES | FRIDAY, APRIL 20, 2012
- Think. How are you celebrating creativity and innovation? B2B VOICES | THURSDAY, JUNE 16, 2011
- How Stratasys Hit 700k Video Views and Reimagined What’s Possible in 3D Printing B2B VOICES | FRIDAY, FEBRUARY 1, 2013
- Tuning Into Talk About Your Industry Can Pay Off for Your Brand B2B VOICES | MONDAY, JULY 16, 2012
- What’s Ahead? The Changing Role of Communications B2B VOICES | MONDAY, MARCH 4, 2013
- Show me the CNNMoney! B2B VOICES | WEDNESDAY, MARCH 31, 2010
- Top B2B Voices Posts of 2010 B2B VOICES | FRIDAY, DECEMBER 31, 2010
- Book Review: Empowered Is More Than Empty Words B2B VOICES | MONDAY, APRIL 11, 2011
- Content Fusion: How Stories Are Shared in a Social World B2B VOICES | FRIDAY, OCTOBER 28, 2011
- Book Review: UnMarketing B2B VOICES | MONDAY, DECEMBER 27, 2010
- 5 Ways to Increase Engagement With Your Content [Cross Post] B2B VOICES | THURSDAY, AUGUST 19, 2010
- Channeling Your Inner CIO B2B VOICES | TUESDAY, APRIL 27, 2010
- Where Does Facebook Fit in Your B2B Communications Plan? B2B VOICES | FRIDAY, NOVEMBER 16, 2012
- Use the Force of Your Influence, Luke! B2B VOICES | TUESDAY, OCTOBER 2, 2012
- Looking for the Method Behind Your Competitors’ Madness B2B VOICES | MONDAY, APRIL 5, 2010
- Defining the Social Enterprise B2B VOICES | MONDAY, APRIL 2, 2012
- What Google’s Acquisition of Motorola Mobility Means for Marketers B2B VOICES | WEDNESDAY, AUGUST 17, 2011
- Almost Live from SocialTech 2010 B2B VOICES | MONDAY, OCTOBER 25, 2010
- Live from BMA International Conference: Tapping Into P2P Side of B2B B2B VOICES | THURSDAY, MAY 31, 2012
- How to Share a Great Story B2B VOICES | MONDAY, NOVEMBER 26, 2012
- Social Media for Financial Communicators B2B VOICES | TUESDAY, JUNE 22, 2010
- SXSW: Vertical Communities Seeing Growth B2B VOICES | SUNDAY, MARCH 10, 2013
- We’re All Publishers Now B2B VOICES | MONDAY, OCTOBER 4, 2010
- Why Digital Media Outreach Shouldn’t Be Ignored B2B VOICES | WEDNESDAY, APRIL 28, 2010
- The NY Times and its Paywall Decision — A B2B Discussion B2B VOICES | FRIDAY, MARCH 18, 2011
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