HUBSPOT | WEDNESDAY, JULY 16, 2014
[Companies] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just "Moz," Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30. 'You likely know Rand Fishkin as the cofounder of Moz.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JUNE 5, 2014
[Companies] Case Study: How I got on a national television show through Twitter
His company specializes in amplifying event conversations on social media to maximize exposure. Related Stories Five unbelievable social media mistakes you may be making right now Five important lessons on the economics of social media The 5 types of company Twitter accounts: What’s right for you? It’s true. Backstory.
SALES CHALLENGER | MONDAY, AUGUST 20, 2012
[Companies] Deal Desks: The Hottest New Sales Function
As deal desks continue to gain popularity, we have chosen to re-visit the topic and conduct a fresh survey about their function and organization within companies. Let’s face it: deals are not becoming smaller or simpler. The results from this survey indicated that 35% of respondents were in the ‘planning’ stages of a deal desk.
WORKFACE | WEDNESDAY, DECEMBER 7, 2011
[Companies] Workface Annouces the "Chat Live" Status Button
It can easily be deployed for one person, or all the people in your company. We've all used (or at least have seen) all the nifty little buttons that can be added to our websites. Well, Workface is proud to annouce the first version of the Workface Status button. It's small, but oh so powerful! This isn't just for your business, it's for you!
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Companies] Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)
With the consumerization of IT and customers becoming social, it is imperative that B2B companies begin to engage. So what are the 7 myths that hold B2B companies back? You can take a lot of cues from how B2C companies engage with your customers. by Dayna Rothman We are halfway through our first day at Marketo User Summit.
HUBSPOT | TUESDAY, AUGUST 14, 2012
[Companies] The Must-Have Components of a Modern Sales & Marketing Machine [INFOGRAPHIC]
Social enterprises , or companies leveraging social, mobile, and open cloud technologies to revolutionize their relationships with their customers, build customer profiles to better understand their customers' interests and needs. How powerful is your sales and marketing machine? EST. ( Register Here!
HUBSPOT | WEDNESDAY, SEPTEMBER 19, 2012
[Companies] Twitter Rolls Out Cover Photos: How to Add Yours Today
Like the recent LinkedIn Company Page changes , the update is purely aesthetic, providing what looks kind of like a right-aligned Facebook Timeline cover photo for brands to play with. It's been forever since we've had a new social media update. Ha, kidding. More like new things are rolling out every week. drop-down menu will appear. HubSpot.
MARKETING ACTION | TUESDAY, APRIL 1, 2014
[Companies] 5 Tips for Maximizing Your Marketing with Google AdWords
The question: “Should my company use Google AdWords?”. And for many companies, AdWords definitely IS worth it because it delivers measurable ROI. Here’s an example: Let’s say your company specializes in restoring classic British sports cars. 'The answer to your question is “probably yes … and definitely probably.”. Here are ….
SAZBEAN | WEDNESDAY, MAY 16, 2012
[Companies] Chris Brogan Interview – Video creation for business – Future of Publishing
In this Future of Publishing interview, Chris Brogan talks about how companies need to go beyond broadcast and genuinely engage with their customers. Customers do not listen to sales pitches from people they don’t know like they used to. Check it out below: Future of Publishing is sponsored by VigLink.
SAZBEAN | MONDAY, APRIL 23, 2012
[Companies] The Ultimate Digital Customer Service Guide
There are so many different factors that must work together perfectly within a company to ensure that fans of your brand stay happy. In our recent Customer Experience Series, Mashable dove deep into the mysterious alchemy of customer service. Those who own their own business will tell you: Getting (and keeping) customers is not easy.
SAZBEAN | THURSDAY, MARCH 29, 2012
[Companies] Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI
Both companies have released tools that let marketers track their marketing spend through social media. Measuring marketing spending used to be pretty easy, at least in theory: You’d run a big ad campaign and then see if your sales rose. If they did, great. If not, then you wasted your money. Social media has muddied the waters.
SAZBEAN | THURSDAY, JULY 14, 2011
[Companies] How Social Media Can Derail Your New-Business Efforts
Whether it’s zeroing in on marketing decision makers at companies on LinkedIn, or learning what’s on the mind of that individual through his Twitter feed, we use social media on a daily basis to bolster new business. Let me share a few risks you might not be aware of — as well as how you can capitalize on them.
SAZBEAN | THURSDAY, JULY 7, 2011
[Companies] When You Are Not Their Boss
Not so much with our own companies, but for our clients. I am starting to rethink about our whole social media strategy approach for small businesses. It has taken me an inordinate amount of time to discover the constraints of “not being their boss,” something consultants and agencies a like are challenged with constantly. News & Notes
SAZBEAN | THURSDAY, JUNE 30, 2011
[Companies] Choosing Your Marketing Help in 2011: 5 Things You Should Stop Looking At
Grab your latex gloves and mop, and let’s shine this company up! Inconsistent messaging. sales and marketing team that barely speak to each other. website optimized for everyone but visitors. corporate Facebook page with unanswered comments from 6 months prior. blog that claims 36 visitors…per month. Welcome to the marketing cleanup job.
HUBSPOT | MONDAY, OCTOBER 24, 2011
[Companies] How to Eliminate Gobbledygook from Your Website [Marketing Cast]
Have you ever visited a website, spent about 10 minutes on it, and still left wondering what exactly that company does? If all companies in your industry are focused on the same keywords, these phrases become more competitive and expensive to rank for. If yes, you have definitely experienced the confusion of gobbledygook.
HUBSPOT | TUESDAY, JUNE 7, 2011
[Companies] The Ultimate List: 24 of the World’s Largest Social Networks
The company also launched a Twitter twin called Ameba Now. Based in central London, the company has 118 million members in 180 countries but appeals more to Hispanics. The company has also entered the mobile market by introducing its application for the IPhone and for Android. Ameba - Japan. Badoo - Global. Douban - China.
REPUTATION TO REVENUE | MONDAY, JANUARY 31, 2011
[Companies] Four levels of B2B content sharing: Publishing isn't everything
It shows up regularly in surveys on the obstacles to social media success; it came up repeatedly in the group of manufacturing and distribution company marketers I had the privilege of working with last week in ISBM's workshop on B2B social media. Four Levels of Content Sharing. Effective curation is not simple. Do you agree?
MODERN B2B MARKETING | THURSDAY, MARCH 7, 2013
[Companies] How to Create Marketing People Love with Marketing Automation
This is about your brand in general, but there is also a strong connection to how you market your company. Without marketing automation, campaigns are by necessity based on the company’s schedule, not the customer’s. Customers don’t want to receive disjointed messages as they interact with your company over different channels.
SALES INTELLIGENCE VIEW | FRIDAY, MARCH 18, 2011
[Companies] The Death of Cold Calling – Ending the Debate
So when a company finally does “get some love” from a prospect, the tools have to be in place to make every opportunity count, to have the highest chance to contact and close the deal. Even marketing automation companies like Marketo see the value in leveraging social media for sales. Much faster than most companies can adjust.
B2B IDEAS @ WORK | TUESDAY, AUGUST 3, 2010
[Companies] B2B Marketing Personas in Action: What Would Morton Do?
Really using that persona can help your B2B company realize its full potential and speak to the needs and goals of your prospects. In B2B marketing, creating a buyer persona is key to understanding your audience. Consider age, title, publications read, key concerns, degree of influence, web habits, association memberships, salary, etc.
HUBSPOT | THURSDAY, JUNE 27, 2013
[Companies] New York Times Rolls Out Annoying Ad Format, and Other Stories You Missed Today
Snapchat has no revenues and its only product is an app that lets you take pictures that disappear in a few seconds, yet the company just raised money at a valuation of more than $800 million, and this all totally makes sense, Henry Blodget explains on Business Insider. 'Lots going on today in the world of marketing and beyond. Go gays!
VERTICAL RESPONSE | MONDAY, FEBRUARY 3, 2014
[Companies] Are You Making These 5 Common Content Marketing Mistakes?
He explained that “Youtility” is the concept of providing valuable content for your readers and customers, to the point where your company becomes valued, trusted, and synonymous with being useful. So when the time comes to make a purchase, your company is the obvious choice. Don’t Know Your Audience. Wait, what?
SOCIAL MEDIA B2B | FRIDAY, MARCH 4, 2011
[Companies] Get Your B2B Social Media Questions Answered
Today’s customers are increasingly using online, mobile and social channels and they expect companies to listen and respond to them on these channels. Business leaders recognize that good service experience is critical to their company’s success and social channels must be part of a company’s overall customer service strategy.
DIANNA HUFF - B2B MARCOM | MONDAY, JANUARY 9, 2012
[Companies] Why Blogging Benefits Your Business: Exposure, Exposure, Exposure
Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content. Blog content gets into the search engines faster (sometimes an hour after you post it!). These are all great reasons to blog. But I have another one.
VIEWPOINT | FRIDAY, OCTOBER 14, 2011
[Companies] What I Learned From Steve Jobs
The best daisy-wheel printer companies were introducing new fonts in more sizes. Think of ice harvesters, ice factories, and refrigerator companies. It’s more likely that the CEO doesn’t understand what his/her company is making well enough to explain it. Many people have explained what one can learn from Steve Jobs.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, SEPTEMBER 4, 2012
[Companies] [Video] Savvy Salespeople Do Prospect Research
Prior to meeting, they've often researched your company. Have you noticed how many of your prospects these days have a whole lot of knowledge regarding what you're selling? There's a good reason for it. They've been online doing their homework. They know about your products & services. They know about your competitors. Seriously.
WEBBIQUITY | WEDNESDAY, JULY 18, 2012
[Companies] What Could Kill Google and Facebook
Try this: go to Facebook and see how long it takes you to find any way to contact the company: phone number, email address, even a fax number. Last year it stopped sharing tweet data with Google (bad for the SEO results of Twitter users) and more recently the company eliminated the ability to automatically share tweets on LinkedIn.
SOCIAL MEDIA B2B | THURSDAY, AUGUST 5, 2010
[Companies] Treat Your B2B Customers Like Vanderbilts
Yesterday I spoke about social media to a group of B2B companies who are licensees of the Biltmore brand (thoughts on that are forthcoming). Between my stay at the Inn at Biltmore and my tour of the Biltmore House, I was reminded of a level of customer service that most companies do not reach, or even consider. Each and every time.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 13, 2011
[Companies] Content marketing is not enough — The fulfillment gap
Too many companies focus on the on the point of sale as the key milestone, doing everything they can to close a sale. Instead of just trying to get money from customers, companies need to focus on getting customers satisfied with their purchase. Community Week Post by Natasha Gabriel. Sigh … yes … BIG sigh.
THE ROI GUY | THURSDAY, APRIL 7, 2011
[Companies] Technology Marketing Budgets Recover With Strength into 2011
Major Changes to the Marketing Mix Examining the spending mix, technology marketers continue to shift budgets from traditional advertising, to digital marketing, which includes company websites, digital display ads, e-mail marketing, digital events, search engine optimization, and social media.
HUBSPOT | MONDAY, MARCH 7, 2011
[Companies] Business Blogging Up 17 Percentage Points in 2 Years [New Data]
HubSpot's latest State of Inbound Marketing study revealed a remarkable trend about business blogging: From 2009 to 2011, the percentage of respondents with a company blog grew from 48% to 65%. This is third consecutive year in which the study was conducted. This rapid growth means that businesses are now in the minority if they do not blog.
TOMORROW PEOPLE | THURSDAY, SEPTEMBER 27, 2012
[Companies] Six Tips for Email Marketing That Work [FLIP BOOK]
Be different – 91% of email users have unsubscribed from a company email they previously opted in to. Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. Define your mailing lists.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, APRIL 6, 2010
[Companies] Is technological complexity just covering up your other business problems?
Here’s an example, comparing two real companies I have worked with: The case for experience. Company A is a mid-sized tech firm who’s newest senior manager joined the company eight years ago. Most of the top executives have been in the same company, in the same market, for 20 years or more. The result?
SOCIAL MEDIA B2B | THURSDAY, OCTOBER 25, 2012
[Companies] 18 Growing B2B Content Marketing Trends to Share
This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. The complete study is embedded at the end of this post. Photo Credit: Flickr.
BLOG MY CALLS | WEDNESDAY, MAY 21, 2014
[Companies] Sales Training Stat: 'Ownership Language' Used 78% More on Converted Calls
Any sales training company will tell you that the agent taking control of the call and taking ownership of the call is vital. Sales Trainers - If I''m a sales training company I want this data for ALL of my phone calls. 'Sales trainers now have data to back up their claims. But, now we KNOW it. What is a Conversion?
HUBSPOT | SUNDAY, DECEMBER 23, 2012
The original changes would have allowed Instagram to “share user content and your information” including data such as location, cookies, devices, and more with Facebook owned companies. So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve similar success? Not bad! Uh oh.
MARKETING ACTION | THURSDAY, DECEMBER 26, 2013
[Companies] 3 Ways Online Marketing Forms Drive Conversions
Short forms feel less invasive and can be completed quickly, both of which are important to a new prospect just getting to know your company. This second form might ask one or two questions about the person’s company, or intent. 'It’s critical to use online marketing forms well. Progressive Profiling. Enabling E-Commerce.
JUNTA 42 | WEDNESDAY, MAY 23, 2012
[Companies] 12 Challenges that Stop Marketers from Creating Epic Content Marketing
met the email marketing manager from a Fortune 500 company a few months back. The one that can work beyond, between and within the silos to help the company develop a content strategy that works with and for all of marketing (and, better yet, for the customers). It positions the company as a trusted leader. Should I repeat that?
BIZNOLOGY | TUESDAY, SEPTEMBER 2, 2014
[Companies] Google is a lying liar that lies
'I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. And Google acts pretty dumb. Do it!
THE B2B RESEARCH BLOG | TUESDAY, OCTOBER 22, 2013
[Companies] Tips for B2B customer satisfaction research
The post Tips for B2B customer satisfaction research appeared first on Circle Research - B2B market research company. 'Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. That’s why every B2B business needs a programme of regular customer satisfaction research.
SALES CHALLENGER | TUESDAY, SEPTEMBER 3, 2013
[Companies] The Challenger Sale Vs. The Effortless Experience
While companies believe they can create more loyal customers by going “above and beyond” in the service interaction, it turns out that those customers whose expectations are exceeded are really no more loyal than those whose expectations are simply met. First, let’s quickly recap the two books. There’s obviously a lot more to it than that (!),
SALES CHALLENGER | MONDAY, AUGUST 19, 2013
[Companies] What Makes You Unique?
Well, we’ve seen companies find them in all kinds of places (because, good news, they already exist! Sometimes there are even blank stares to the question—what is it that you do better AND different than your competitors? Time and time again, commercial leaders say, “We don’t really know. We think we know.” We’ve got great people.
SALES CHALLENGER | MONDAY, FEBRUARY 4, 2013
[Companies] Why Reps Never Change
Increasing emphasis on Sales L&D has been a priority for companies for some time, as our 2010 Benchmarking survey found that 76% of respondents were increasing their focus on Sales L&D initiatives. Increasing training stickiness with reps is a challenge. The internal organization and operation of Sales Academies vary (as shown below).
SALES CHALLENGER | TUESDAY, MAY 1, 2012
[Companies] What Should Keep You Up At Night
To uncover these “reframe” moments, you need to know your unique value proposition – the areas where you (your company, or your solution) outperform the competition. How many of us have started off a customer conversation with the following question, “so, Mr. or Mrs. Customer, what’s currently keeping you up at night?”?
HUBSPOT | TUESDAY, DECEMBER 31, 2013
[Companies] 13 Awkward Stock Photos and the Search Terms We Used to Find Them
Being the content creators we are, we couldn''t keep all the fun to our company''s IM system. 'The content team here at HubSpot plays a little game every day. We''re frequently on our Thinkstock stock photos account, trying to find engaging, high-quality images to use in the posts we publish. And it snowballed from there. You''ve been warned.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 26, 2011
[Companies] The Great Ghost Post Scandal
William had been employed as a freelancer to provide content to Skyvision Enterprises, a company involved in a number of SEO services including building backlinks through well-placed content. Mr. Murton purchased content from this company but presented it to me, and apparently other bloggers, as his original material. Can’t.
CRIMSON MARKETING | TUESDAY, OCTOBER 14, 2014
[Companies] 3 Purpose Driven Methods Experts Use to Crush Content Shock
Wiser companies are using visual media as a form of content that is easily digestible for newer audiences. Focusing Harder on Your Core Customer – Companies determined to beat content shock will have to be more specific and focused on their core customer base, creating content that is truly useful to them on a consistent basis.
MODERN B2B MARKETING | MONDAY, AUGUST 1, 2011
[Companies] The Art of the Infographic: 9 Compelling Characteristics You Need to Know
targeted theme that combines your company’s interests with a creative flair is always a great choice. Give your design some weight by relating it back to your company and its goals – anecdotal evidence is a great way to get people to listen and relate to what you say. Here are nine key characteristics to keep in mind: Visual Interest.
BIZNOLOGY | WEDNESDAY, JUNE 1, 2011
[Companies] Have you started running your marketing by the numbers?
No matter how long I've been discussing this subject, it feels like there are always more companies that need to hear the message. Image by DrBacchus via Flickr. once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years.
B2B MARKETING TRACTION | FRIDAY, JUNE 27, 2014
[Companies] Why You Should Rethink That Snarky Social Media Comment
There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media. 'I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers.
MARKETING INTERACTIONS | THURSDAY, APRIL 8, 2010
[Companies] How to Use Cliffhangers in B2B Marketing Content
If it's not helping your company build pipeline momentum, then it's slacking off. presented 3 components that should be incorporated into your content to help you build engagement and progression with your prospects. After all, your content has a job to do, right? The 3 components that help drive momentum include: Calls to action.
MARKETING INTERACTIONS | SATURDAY, MAY 22, 2010
[Companies] Takeaways from The Great Content Marketing Experiment
Companies spend months planning launches. Last week, John Bottom ( @basebot ) from Base One Group in the UK took a unique approach to his presentation at the IDM conference. He designed an experiment to show 150 B2B marketers the impact that can be achieved with content marketing. What is the single biggest obstacle to achieving it? Doubtful.
B2B MEMES | THURSDAY, DECEMBER 8, 2011
[Companies] Adam Tinworth: Journalism in a Period of Continuous Change
was freelancing for an American games company to top up my rather meager journalistic income from my full-time job, and some people I was collaborating with on a project invited me to join the early blog/journaling site. Adam Tinworth. He learned last week that he will “most likely” be leaving RBI as part of a staff reduction. But it is.
HUBSPOT | MONDAY, JUNE 27, 2011
[Companies] Why Internet Marketers Must Always Be Testing
In this day and age, amidst the ever-growing digital revolution, a company simply cannot maintain a highly successful website or online presence without testing. Bryan: When you think of hugely successful companies online, what companies come to mind? Interview With Brian Eisenberg on Testing. Amazon, Google, maybe a few others?
VIRALLY BLOG | TUESDAY, MARCH 5, 2013
[Companies] Stellar content marketing comes with love, not money
They got everyone in a company to contribute an article once a month. And there were so many different perspectives, that the company was creating skip-loads of amazing content, all the time. If you work in company where the value of people’s time is very high, you could get them to talk on a dictaphone. It’s about love.
HUBSPOT | THURSDAY, DECEMBER 29, 2011
[Companies] 7 Reasons No One Shares Your Blog Content
Janet is the head of marketing for Shareaholic, a company that creates content sharing tools for publishers. Your company is interesting to you. So she might subscribe to a blog full of company party photos, product feature updates, and long essays written from your point of view. This is a guest post written by Janet Aronica.
SALES CHALLENGER | MONDAY, SEPTEMBER 17, 2012
[Companies] Does Challenger Confuse Marketing with Sales?
When we look specifically at how average performers engage customers in the market, here’s are the variables that popped in the analysis: Rep believes lead generation is the company’s responsibility. Companies that have taken the next step into Insight Selling will tell you that these are not things that can be taught in the classroom.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 2, 2011
[Companies] A spicy approach to addressing complexity on your website
Many companies offer a long list of services, which makes their website nearly impossible to navigate and confuses a would-be buyer. Take a look at the site of any large company, hit their home page, and take note of how many actually address a problem within the first 5 seconds of you reading it. The Paradox. Sweet desserts. Sausages.
B2B MARKETING INSIDER | THURSDAY, MAY 5, 2011
[Companies] Marketing Attribution: Who Gets Credit For Marketing ROI?
But when I asked her how much of the other marketing activities at her company had touched those same converted prospects, she had no idea. There is a way to do this without hiring an expensive consultant or using an advanced analytics program, although I would suggest doing both (full disclosure: I do work for a software company!).
HUBSPOT | WEDNESDAY, JULY 13, 2011
[Companies] How to Use Social Media to Maximize Your Trade Show Presence
This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. He is currently editorial director for Hologram Publishing , a provider of custom content for companies, large and small. Don’t Forget the Fundamentals.
B2B MARKETING INSIDER | TUESDAY, MARCH 8, 2011
[Companies] Press Coverage Done Right: A Story Of Social Media, PR And Stalking
Recently I saw that one of my Twitter friends Rachel Macik ( @RachelMacik ) scored a huge win for her company Atos Origin with this article coverage in the highly-coveted CIO.com media property: “ Killing Email Softly – How One Company Is Planning Its Demise.. You know what they say, “there’s no such thing as bad PR.”
MARKETING ACTION | THURSDAY, MARCH 6, 2014
[Companies] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
So I posed this question (asking it three times to mitigate the fluke-factor): Will smaller companies increase their adoption of marketing automation this year? Here are the numbers: Employee Count of Buyers’ Companies. That’s the percentage of companies using no software systems at all to manage their sales and marketing.
MARKETING GENIUS BLOG | THURSDAY, APRIL 1, 2010
[Companies] CRM & Marketing Automation: 7 Critical Integration Points
Often it’s best to match on email address, but in some cases you may want to match using other rules, like first name + last name + company name or phone number. While CRM systems are not built for marketers , Marketing Automation systems are and you can use the same contacts. But it’s not just a one-time import of your contacts.
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 5, 2013
[Companies] This Old Website – 7 Unfortunate Realities
'Years and years ago somebody thought it would be a great idea if the corporate communications function in the company I worked for reported in to the CFO. And all the time we were gathering data, setting cookies and pretending to understand the reports our hosting company sent over. I left soon after. Even the ones you forgot about.
B2B MARKETING UNPLUGGED | THURSDAY, AUGUST 30, 2012
[Companies] A B2B Marketing Labour Day Reading List
It’s geared for small and medium companies but I think the concepts apply to roadkill everywhere. Now I don’t like to kick a company when it’s down on its luck. So I’ll let Fast Company do it. Well just a few more trips to the hammock for most of us and then it’s back to the trough for four months of Fun with Revenue. Hooray.!
B2B MARKETING UNPLUGGED | FRIDAY, MARCH 16, 2012
[Companies] Social Media is the Lighter Fluid, Not the Barbeque
Shocking as this may seem, you’re not the only ones in your company trying to decide what the heck is up with Pinterest. In a large company, so has your PR department, your product management department, your HR team and, heaven help you, your CEO. Who takes down the people who think your company owns Area 51? Readership?
MEASURABLE MARKETING | MONDAY, JANUARY 16, 2012
[Companies] Perspectives on The Digital Privacy Debate in 2012
agree that online companies have access and control over too much of their personal information, with male consumers following at 74%. Adding to this dispute are the differing ideas around how transparent companies should be in their data collection. Privacy in the digital age.an oxymoron for. some, a heated debate for most. Trust.
MEASURABLE MARKETING | WEDNESDAY, OCTOBER 13, 2010
[Companies] How to Revive Tired Email Subscribers
Having a large number of inactive subscribers is completely normal for most companies' email lists. While this is a quick fix to the situation, it does little to stop the problem from arising again in the future, and potentially costs your company business opportunities with people who were interested in your company at one point in time.
EMAGAZINE B2B BLOG | THURSDAY, JULY 18, 2013
[Companies] What is the Measure of Success in SEO?
The SEO of 2013 (and beyond can be defined as the ongoing process of determining highly converting non-branded keyword phrases that can drive organic search traffic and conversion— and then taking action across your company’s web presence to improve upon its impact, plus make new impact. What have you done to try to reach these goals?
MODERN B2B MARKETING | THURSDAY, MAY 2, 2013
[Companies] How to Survive as a Modern Marketer
But it’s also an exciting time for marketers, as now more than ever before we can show how we are contributing to the overall success of the company. It’s in Marketing’s best interest to help get Sales up to speed on the newest technologies and ultimately to help our companies succeed. So, how do you do that? Use the right technology.
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Companies] 5 Steps to Ensure Your Business Blog Isn’t Boring
This is not a meeting with another company or some agency. This is your chance to give customers an opportunity to identify with your company, so be friendly, show some personality, and maybe even crack a joke here and there. I’ve seen some companies maintain multiple blogs written through the perspective of different employees.
MODERN B2B MARKETING | FRIDAY, JUNE 24, 2011
[Companies] Famous Business Leaders Offer Their Advice About Fear
Leading companies established during or before black Friday resisted typical knee-jerk reactions to reduce their marketing budgets. Despite numerous hardships these companies faced, today they have an edge over their rivals. Think of the great success Kellogg’s Company has achieved over rival Post Cereal. Read on to find out.
THE POINT | THURSDAY, OCTOBER 20, 2011
[Companies] Radian6 Email Campaign Hits the Mark
Most notable: not once in the entire copy is the company or product mentioned. Note that whereas there’s no mention of the product, the people most interested in what the ebook has to offer (“…how companies are integrating social tools and strategies …”) are by default those that will be interested in Radian6 solutions. What I like: 1.
HINGE MARKETING | FRIDAY, MAY 9, 2014
[Companies] Google+ 201: 5 Steps to Get Started with Google+
Fill out your page profile by editing the business contact information, adding images and video, including a link to your website, and a clear, detailed company description in the ‘About’ section. It will be pre-assigned based on things like your company name or the name of your linked website. 3) Claim your custom URL.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 18, 2014
[Companies] To be a great blogger, put on your b h mittens
Everything I do and everything I don’t do, everything I write and everything I don’t write, reflects on my personal brand … and the same is true for you and your company. 'You want authenticity? Here it is: I have been ill for more than two months — a cold turned to pneumonia and I am still wheezing and hacking. Agree?
B2B MARKETING INSIDER | TUESDAY, APRIL 12, 2011
[Companies] Delivering Return On Marketing – What’s Your ROI?
This question can come from sales, company leadership or even be debated within marketing. Many B2B companies have long sales cycles that don’t conform to calendars. What's Your ROI? What is your return on marketing? Many marketers cringe. Some run and dive into the closest trash bin. The New Marketing Accountability.
HUBSPOT | FRIDAY, AUGUST 30, 2013
[Companies] Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
Mashable shared some interesting data on how Twitter Lead Generation Cards are performing for some companies. In a case study quoted on Twitter''s blog, outdoor gear and apparel company Rock/Creek saw a 4.6% 'A few months ago, we told you that Twitter was testing out Lead Generation Cards. until now! Leads for everybody! Its offer?
HUBSPOT | FRIDAY, APRIL 20, 2012
[Companies] 32 White Hat Ways to Build Inbound Links
18) Write a press release about interesting company news. 19) Send out a joint press release when your news involves another company. This can help reach thousands of other related sites that, in a press release about just your company, may not have linked to your site. 23) Partner with companies in complementary industries.
MARKETING ACTION | FRIDAY, OCTOBER 3, 2014
[Companies] The Wild and Woolly World of Marketing Agency Names
This often is self-fulfilling, especially when it comes to naming the agency itself; your ability to come up with a one-of-a-kind handle for your company is a signifier to potential customers of your branding brilliance. company with a rather adorable website that takes you on an animated tour of a charming street in southeast London.
THE FORWARD OBSERVER | TUESDAY, AUGUST 6, 2013
[Companies] 3 Tips For Creating Killer B2B Content That Generates Leads
That’s why you see things like Facebook widgets on sites so that people can see there are lots of others who know, like and trust the company. 'Artillery B2B Marketing Blog > The Forward Observer B2B marketers with quality content can generate more leads by using customer surveys, clear conversion paths and social conversion. Now what?
MODERN B2B MARKETING | TUESDAY, MAY 17, 2011
[Companies] 3 Ways to Improve the Quality of Your Sales Leads
2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. According to MarketingSherpa, 56% of B2B companies don’t measure lead generation’s contribution to revenue. Commit to lead nurturing.
KOMARKETING ASSOCIATES | MONDAY, OCTOBER 28, 2013
[Companies] DMA 2013: Top Takeaways for B2B Marketers #DMA13
For example, many companies are thinking about mobile in the future but mobile is happening right now. What was interesting to hear was how companies are using both big data and small data. Educate company leadership on the value of social. 'Two weeks ago I headed to Chicago for DMA 2013. Mobile is no longer the second screen. When
LEADER NETWORKS | WEDNESDAY, JUNE 27, 2012
[Companies] Let the B2B Games Begin!
Companies like Deloitte are using online games to train clients and its own consultants in leadership best practices via the Deloitte Leadership Academy. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. This is sometimes a disadvantage.
E-QUIP | THURSDAY, NOVEMBER 29, 2012
[Companies] How Committed Are Your Employees?
Companies make hiring decisions based primarily on qualifications and experience, but the biggest difference among employees is likely what they feel about their job and their employer. They believe in the company's goals and are committed to helping them succeed. Gallup observes that people join good companies and leave bad bosses.
GREAT B2B MARKETING | MONDAY, MARCH 11, 2013
[Companies] When It Comes to Marketing, You are Not Your Prospect
They need to know that the communication puts their company in a positive light and reinforces the brand promise. One of the issues I face as a B2B marketing services provider is the “personal preference” challenge. This manifests itself when my team and I put a great campaign together that we believe will achieve solid results.
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 7, 2013
[Companies] Social Media Lead Generation: Easy As 1,2,3?
Now using Social123, you are able to pull a list based on twitter handles, have that list appended with Linkedin data and produce a marketing list containing Name, Title, Company, and Email Address. Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. At least, not at first glance.
SALES PROSPECTING PERSPECTIVES | MONDAY, JULY 30, 2012
[Companies] 5 Ways To Maintain Your Clients
I was chatting with a Sales Director at our company this morning who asked an interesting question: How do you explain the increase in our client retention rates recently? While some factors are out of our control, there are many steps we should take in order to retain clients as long as possible.
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 4, 2010
[Companies] Why You Absolutely MUST Cold Call At The End Of The Year.
There are thousands of other companies with products that don’t compete with yours but the person that buys their product also buys yours so while you are not competing with them for the same line item, you are absolutely competing with them for something just as precious… face time. Come November attitudes change. Everyone.
SAVVY B2B MARKETING | WEDNESDAY, MARCH 24, 2010
[Companies] Want to make money? Teach them how to fish
heard story after story of people who had worked at the same company for years, were laid off and have since not been able to find jobs. I recently went to a networking event where it turned out the majority of attendants were middle aged unemployed people. She scoffed at the idea and refused the opportunity. Right now it's not about you.
INSIGHTIQ BLOG | TUESDAY, JUNE 12, 2012
[Companies] Dashed hopes and expectations - the big no-no in customer experience
That is a real shame. In this era of customer engagement, when customer experience and involvement are supposed to be paramount and companies are trying to listen into social networks for customer feedback, airlines remain a throw back to another era - see no feedback, hear no feedback - in what remains primarily a service industry. .
WRITESPARK | TUESDAY, FEBRUARY 16, 2010
[Companies] Do You Need a Freelancer or an Agency?
Technology companies typically maintain relationships with one or more advertising, marketing, and public relations agencies for services related to sales promotion, including copywriting. How can you determine whether a project needs an agency or a freelancer? The questions below can help your decision-making. Lower costs. Time savings.
SALES LEAD DYNAMICS | WEDNESDAY, FEBRUARY 22, 2012
[Companies] Your Niche: The First Step to Networking Success
Problems Solved – The online marketing firm that specializes in companies reaching baby boomers. Service Offering – The IT firm focusing on Fortune 500 companies with high risk/high reward projects. In Seven Rules for Effective Networking , I argue that a successful networker must be: Distinctive. Strategic. Systematic. Responsive.
B2B MARKETING INSIDER | THURSDAY, MAY 23, 2013
[Companies] Marketing Innovation Content Chat: It’s All About The Customer
Companies are just a collection of people w/ emotions, great stories tell, need to connect #contentchat. A5: Imagine when every company can personalize customer experiences like Amazon? 'What is the future of Marketing Innovation? think we’ll see more customer-centric CMO s. Are marketers adjusting adequately to these changes?
HUBSPOT | WEDNESDAY, JULY 16, 2014
[Companies] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
Google has also been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when they catch companies partaking in those types of deals. Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”
KOMARKETING ASSOCIATES | WEDNESDAY, JUNE 20, 2012
[Companies] 5 Reasons Responsive Web Design May Not Be an Answer for B2B SEO Strategy
There are many companies we work with that are locked into specific CMS and site deployments, where responsive web design cannot easily be layered in. Responsive Web Design (RWD) indicates that a website is crafted to adapt to the layout of the viewing environment. Existing SEO Performance. Percentage of traffic coming from a mobile device.
ACQUIRING MINDS | FRIDAY, SEPTEMBER 27, 2013
[Companies] Are Millennials wired but not to sell?
He complained to me that the younger sales people at his company do not hustle and are lacking a work ethic. 'I was speaking with a salesperson in his 60s who regularly outsells many of his younger peers. sales manager noted to me that the industriousness of salespeople was diminished as you moved westward from the US east coast.
SMASHMOUTH MARKETING | MONDAY, AUGUST 10, 2009
[Companies] Genius.com Accelerates The Close Part 2 - Smashmouth Product Review
As opposed to the obligatory comment from the company, I asked if I could speak with a power user. In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. The one liner summary: marketing automation and sales enablement with a 2.0 twist.
B2B LEAD GENERATION BLOG | TUESDAY, SEPTEMBER 1, 2009
[Companies] Lead Generation Checklist - Part 2: Sales and Marketing – One Team
Your organization’s way of selling and marketing must confirm to the customer’s buying process, driven by a clear understanding of both the needs and the impact of those needs on both the company and your customers. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ The post received a lot of great comments.
ANYTHING GOES MARKETING | SATURDAY, MAY 12, 2007
[Companies] How do I Generate More Leads from my Website?
In addition, you may need to use data from third party sources (such as D&B) to verify how qualified a company is rather then relying on what the web visitor provided. Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? What does this mean? What does this mean?
B2B LEAD GENERATION BLOG | WEDNESDAY, JULY 1, 2009
[Companies] On Lead generation: Insist on lead quality over quantity
If you really want to make a difference in your company’s sales, dig deeper. Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. I'm still my the cost-per-lead focus only approach to lead generation. Dig deeper.