VIRALLY BLOG | TUESDAY, MARCH 5, 2013
[Companies] Stellar content marketing comes with love, not money
They got everyone in a company to contribute an article once a month. And there were so many different perspectives, that the company was creating skip-loads of amazing content, all the time. If you work in company where the value of people’s time is very high, you could get them to talk on a dictaphone. It’s about love.
HUBSPOT | TUESDAY, JUNE 7, 2011
[Companies] The Ultimate List: 24 of the World’s Largest Social Networks
The company also launched a Twitter twin called Ameba Now. Based in central London, the company has 118 million members in 180 countries but appeals more to Hispanics. The company has also entered the mobile market by introducing its application for the IPhone and for Android. Ameba - Japan. Badoo - Global. Douban - China.
SALES CHALLENGER | MONDAY, SEPTEMBER 17, 2012
[Companies] Does Challenger Confuse Marketing with Sales?
When we look specifically at how average performers engage customers in the market, here’s are the variables that popped in the analysis: Rep believes lead generation is the company’s responsibility. Companies that have taken the next step into Insight Selling will tell you that these are not things that can be taught in the classroom.
TRADESMEN INSIGHTS | TUESDAY, APRIL 24, 2012
[Companies] B-to B-Marketers: What Are Your Most Effective Sales Channels?
guess does that mean that companies are forecasting growth and in order to attain it, they need more leads? B-to-B customers are doing more homework online when it pertains to buying well before they start the actual buying process. So what are you doing to take advantage of these “opportunity zones” to be successful?
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 30, 2013
[Companies] 25 Holiday Marketing Tips & Ideas
Highlight what makes your company unique in your marketing materials. Here’s some food for thought: Partner with a restaurant to print table tents that promote your company to their customers. Start your planning early, and you’ll be able to focus on your day-to-day operations while your holiday marketing plans roll out.
MODERN B2B MARKETING | THURSDAY, MARCH 7, 2013
[Companies] How to Create Marketing People Love with Marketing Automation
This is about your brand in general, but there is also a strong connection to how you market your company. Without marketing automation, campaigns are by necessity based on the company’s schedule, not the customer’s. Customers don’t want to receive disjointed messages as they interact with your company over different channels.
MARKETING ACTION | THURSDAY, MAY 9, 2013
[Companies] Email Marketing: Best Practices in a Multichannel, Multi-Device World
If you’re spending more on email, you’ve got plenty of company. Phil Dolan, CMO of Navicure, spoke about some of his company’s challenges, including complacency and differentiation. 'In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. Just sayin’.). Use trigger emails.
HUBSPOT | MONDAY, OCTOBER 24, 2011
[Companies] How to Eliminate Gobbledygook from Your Website [Marketing Cast]
Have you ever visited a website, spent about 10 minutes on it, and still left wondering what exactly that company does? If all companies in your industry are focused on the same keywords, these phrases become more competitive and expensive to rank for. If yes, you have definitely experienced the confusion of gobbledygook.
HUBSPOT | THURSDAY, JUNE 27, 2013
[Companies] New York Times Rolls Out Annoying Ad Format, and Other Stories You Missed Today
Snapchat has no revenues and its only product is an app that lets you take pictures that disappear in a few seconds, yet the company just raised money at a valuation of more than $800 million, and this all totally makes sense, Henry Blodget explains on Business Insider. 'Lots going on today in the world of marketing and beyond. Go gays!
INBOUND SALES NETWORK | FRIDAY, JUNE 21, 2013
[Companies] Why No Pain = No Sale
So many companies talk about why you need to be the subject matter experts in your field, or about developing content around the solution your provide. So many companies, their sales people in particular, are so desperate to make a sale that they think every prospect they come across has an urgent problem that only their company can solve.
MARKETING GENIUS BLOG | THURSDAY, APRIL 1, 2010
[Companies] CRM & Marketing Automation: 7 Critical Integration Points
Often it’s best to match on email address, but in some cases you may want to match using other rules, like first name + last name + company name or phone number. While CRM systems are not built for marketers , Marketing Automation systems are and you can use the same contacts. But it’s not just a one-time import of your contacts.
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 5, 2013
[Companies] This Old Website – 7 Unfortunate Realities
'Years and years ago somebody thought it would be a great idea if the corporate communications function in the company I worked for reported in to the CFO. And all the time we were gathering data, setting cookies and pretending to understand the reports our hosting company sent over. I left soon after. Even the ones you forgot about.
B2B MARKETING UNPLUGGED | THURSDAY, AUGUST 30, 2012
[Companies] A B2B Marketing Labour Day Reading List
It’s geared for small and medium companies but I think the concepts apply to roadkill everywhere. Now I don’t like to kick a company when it’s down on its luck. So I’ll let Fast Company do it. Well just a few more trips to the hammock for most of us and then it’s back to the trough for four months of Fun with Revenue. Hooray.!
B2B MARKETING UNPLUGGED | FRIDAY, MARCH 16, 2012
[Companies] Social Media is the Lighter Fluid, Not the Barbeque
Shocking as this may seem, you’re not the only ones in your company trying to decide what the heck is up with Pinterest. In a large company, so has your PR department, your product management department, your HR team and, heaven help you, your CEO. Who takes down the people who think your company owns Area 51? Readership?
MEASURABLE MARKETING | MONDAY, JANUARY 16, 2012
[Companies] Perspectives on The Digital Privacy Debate in 2012
agree that online companies have access and control over too much of their personal information, with male consumers following at 74%. Adding to this dispute are the differing ideas around how transparent companies should be in their data collection. Privacy in the digital age.an oxymoron for. some, a heated debate for most. Trust.
MEASURABLE MARKETING | WEDNESDAY, OCTOBER 13, 2010
[Companies] How to Revive Tired Email Subscribers
Having a large number of inactive subscribers is completely normal for most companies' email lists. While this is a quick fix to the situation, it does little to stop the problem from arising again in the future, and potentially costs your company business opportunities with people who were interested in your company at one point in time.
DIGITAL VOICES | FRIDAY, NOVEMBER 22, 2013
[Companies] This Week in Digital Strategy 11.22.13
But, simply put, ROI is a correlation between the resources a company spends on an effort and the money it generates in return. To calculate the ratio, subtract the money your company spends ramping up your social media presence from the amount of revenue your online effort generates. 'Happy Friday, everyone! Enjoy the roundup below!
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Companies] Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)
With the consumerization of IT and customers becoming social, it is imperative that B2B companies begin to engage. So what are the 7 myths that hold B2B companies back? You can take a lot of cues from how B2C companies engage with your customers. by Dayna Rothman We are halfway through our first day at Marketo User Summit.
EMAGAZINE B2B BLOG | THURSDAY, JULY 18, 2013
[Companies] What is the Measure of Success in SEO?
The SEO of 2013 (and beyond can be defined as the ongoing process of determining highly converting non-branded keyword phrases that can drive organic search traffic and conversion— and then taking action across your company’s web presence to improve upon its impact, plus make new impact. What have you done to try to reach these goals?
B2B MARKETING INSIDER | THURSDAY, AUGUST 12, 2010
[Companies] Marketing Leads: Quality Vs. Quantity
In some companies “nurture happens almost by accident. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process. So marketing sends more. The 1.1
HUBSPOT | THURSDAY, OCTOBER 16, 2014
[Companies] Are You an Ambivert? What It Means for You at Work
An ambivert can flow between both worlds with equal comfort, but not remain in others'' company too long.". 'I''ve never been a fan of making a cold, hard distinction between extroverts and introverts. Although I myself identify as an extrovert because I draw energy from others, I wouldn''t say I possess every quality typical of an extrovert.
LEADERSHIP | FRIDAY, MARCH 28, 2014
[Companies] Interesting Infographics: 25 Tools To Boost Your Content Strategy
Storify – appropriate for post-secondary educators, governments and companies specializing in media. Buffer – Offering 50+ apps, this is useful for companies on strict budgets. 'I keep hearing that digital marketing continues to be a significant focus of marketing and lead generation campaigns. Tools To Help Produce Content.
HINGE MARKETING | FRIDAY, MAY 9, 2014
[Companies] Google+ 201: 5 Steps to Get Started with Google+
Fill out your page profile by editing the business contact information, adding images and video, including a link to your website, and a clear, detailed company description in the ‘About’ section. It will be pre-assigned based on things like your company name or the name of your linked website. 3) Claim your custom URL.
HUBSPOT | SUNDAY, DECEMBER 23, 2012
The original changes would have allowed Instagram to “share user content and your information” including data such as location, cookies, devices, and more with Facebook owned companies. So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve similar success? Not bad! Uh oh.
HUBSPOT | MONDAY, MARCH 7, 2011
[Companies] Business Blogging Up 17 Percentage Points in 2 Years [New Data]
HubSpot's latest State of Inbound Marketing study revealed a remarkable trend about business blogging: From 2009 to 2011, the percentage of respondents with a company blog grew from 48% to 65%. This is third consecutive year in which the study was conducted. This rapid growth means that businesses are now in the minority if they do not blog.
MODERN B2B MARKETING | TUESDAY, AUGUST 19, 2014
[Companies] 3 Ways to Justify Your Event Spend
This data can be used to improve the event experience, but more importantly, it can be used to qualify sales targets, improve lead generation, and optimize a company’s overall marketing strategy. How does your company justify investment in marketing events – or justify not investing in them? 2) Basic Event Metrics. In Conclusion.
HUBSPOT | FRIDAY, APRIL 20, 2012
[Companies] 32 White Hat Ways to Build Inbound Links
18) Write a press release about interesting company news. 19) Send out a joint press release when your news involves another company. This can help reach thousands of other related sites that, in a press release about just your company, may not have linked to your site. 23) Partner with companies in complementary industries.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JUNE 5, 2014
[Companies] Case Study: How I got on a national television show through Twitter
His company specializes in amplifying event conversations on social media to maximize exposure. Related Stories Five unbelievable social media mistakes you may be making right now Five important lessons on the economics of social media The 5 types of company Twitter accounts: What’s right for you? It’s true. Backstory.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 18, 2010
[Companies] B2B Marketing Predictions For 2011
Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. think it’s obviously a bigger issue the bigger the company. agree Marketing is getting a seat in more B2B companies. So here is my list of B2B Marketing Insider predictions for 2011.
HUBSPOT | TUESDAY, DECEMBER 31, 2013
[Companies] 13 Awkward Stock Photos and the Search Terms We Used to Find Them
Being the content creators we are, we couldn''t keep all the fun to our company''s IM system. 'The content team here at HubSpot plays a little game every day. We''re frequently on our Thinkstock stock photos account, trying to find engaging, high-quality images to use in the posts we publish. And it snowballed from there. You''ve been warned.
LEADER NETWORKS | WEDNESDAY, JUNE 27, 2012
[Companies] Let the B2B Games Begin!
Companies like Deloitte are using online games to train clients and its own consultants in leadership best practices via the Deloitte Leadership Academy. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. This is sometimes a disadvantage.
E-QUIP | THURSDAY, NOVEMBER 29, 2012
[Companies] How Committed Are Your Employees?
Companies make hiring decisions based primarily on qualifications and experience, but the biggest difference among employees is likely what they feel about their job and their employer. They believe in the company's goals and are committed to helping them succeed. Gallup observes that people join good companies and leave bad bosses.
GREAT B2B MARKETING | MONDAY, MARCH 11, 2013
[Companies] When It Comes to Marketing, You are Not Your Prospect
They need to know that the communication puts their company in a positive light and reinforces the brand promise. One of the issues I face as a B2B marketing services provider is the “personal preference” challenge. This manifests itself when my team and I put a great campaign together that we believe will achieve solid results.
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 7, 2013
[Companies] Social Media Lead Generation: Easy As 1,2,3?
Now using Social123, you are able to pull a list based on twitter handles, have that list appended with Linkedin data and produce a marketing list containing Name, Title, Company, and Email Address. Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. At least, not at first glance.
SALES PROSPECTING PERSPECTIVES | MONDAY, JULY 30, 2012
[Companies] 5 Ways To Maintain Your Clients
I was chatting with a Sales Director at our company this morning who asked an interesting question: How do you explain the increase in our client retention rates recently? While some factors are out of our control, there are many steps we should take in order to retain clients as long as possible.
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 4, 2010
[Companies] Why You Absolutely MUST Cold Call At The End Of The Year.
There are thousands of other companies with products that don’t compete with yours but the person that buys their product also buys yours so while you are not competing with them for the same line item, you are absolutely competing with them for something just as precious… face time. Come November attitudes change. Everyone.
SAVVY B2B MARKETING | WEDNESDAY, MARCH 24, 2010
[Companies] Want to make money? Teach them how to fish
heard story after story of people who had worked at the same company for years, were laid off and have since not been able to find jobs. I recently went to a networking event where it turned out the majority of attendants were middle aged unemployed people. She scoffed at the idea and refused the opportunity. Right now it's not about you.
MODERN B2B MARKETING | MONDAY, AUGUST 1, 2011
[Companies] The Art of the Infographic: 9 Compelling Characteristics You Need to Know
targeted theme that combines your company’s interests with a creative flair is always a great choice. Give your design some weight by relating it back to your company and its goals – anecdotal evidence is a great way to get people to listen and relate to what you say. Here are nine key characteristics to keep in mind: Visual Interest.
HUBSPOT | THURSDAY, DECEMBER 29, 2011
[Companies] 7 Reasons No One Shares Your Blog Content
Janet is the head of marketing for Shareaholic, a company that creates content sharing tools for publishers. Your company is interesting to you. So she might subscribe to a blog full of company party photos, product feature updates, and long essays written from your point of view. This is a guest post written by Janet Aronica.
INSIGHTIQ BLOG | TUESDAY, JUNE 12, 2012
[Companies] Dashed hopes and expectations - the big no-no in customer experience
That is a real shame. In this era of customer engagement, when customer experience and involvement are supposed to be paramount and companies are trying to listen into social networks for customer feedback, airlines remain a throw back to another era - see no feedback, hear no feedback - in what remains primarily a service industry. .
WRITESPARK | TUESDAY, FEBRUARY 16, 2010
[Companies] Do You Need a Freelancer or an Agency?
Technology companies typically maintain relationships with one or more advertising, marketing, and public relations agencies for services related to sales promotion, including copywriting. How can you determine whether a project needs an agency or a freelancer? The questions below can help your decision-making. Lower costs. Time savings.
SALES LEAD DYNAMICS | WEDNESDAY, FEBRUARY 22, 2012
[Companies] Your Niche: The First Step to Networking Success
Problems Solved – The online marketing firm that specializes in companies reaching baby boomers. Service Offering – The IT firm focusing on Fortune 500 companies with high risk/high reward projects. In Seven Rules for Effective Networking , I argue that a successful networker must be: Distinctive. Strategic. Systematic. Responsive.
TRADESMEN INSIGHTS | TUESDAY, JANUARY 15, 2013
[Companies] Top 10 Content Marketing Ideas for 2013
Find at least 3 other thought leaders in your company - build them into your plan. Now that the holidays are behind us and we’re all getting back to reality, I thought I’d share some thoughts on what we’re going to do to create better content this year. Thanks Joe for the inspiration!
KOMARKETING ASSOCIATES | WEDNESDAY, JUNE 20, 2012
[Companies] 5 Reasons Responsive Web Design May Not Be an Answer for B2B SEO Strategy
There are many companies we work with that are locked into specific CMS and site deployments, where responsive web design cannot easily be layered in. Responsive Web Design (RWD) indicates that a website is crafted to adapt to the layout of the viewing environment. Existing SEO Performance. Percentage of traffic coming from a mobile device.
ACQUIRING MINDS | FRIDAY, SEPTEMBER 27, 2013
[Companies] Are Millennials wired but not to sell?
He complained to me that the younger sales people at his company do not hustle and are lacking a work ethic. 'I was speaking with a salesperson in his 60s who regularly outsells many of his younger peers. sales manager noted to me that the industriousness of salespeople was diminished as you moved westward from the US east coast.
SMASHMOUTH MARKETING | MONDAY, AUGUST 10, 2009
[Companies] Genius.com Accelerates The Close Part 2 - Smashmouth Product Review
As opposed to the obligatory comment from the company, I asked if I could speak with a power user. In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. The one liner summary: marketing automation and sales enablement with a 2.0 twist.
B2B LEAD GENERATION BLOG | TUESDAY, SEPTEMBER 1, 2009
[Companies] Lead Generation Checklist - Part 2: Sales and Marketing – One Team
Your organization’s way of selling and marketing must confirm to the customer’s buying process, driven by a clear understanding of both the needs and the impact of those needs on both the company and your customers. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ The post received a lot of great comments.
ANYTHING GOES MARKETING | SATURDAY, MAY 12, 2007
[Companies] How do I Generate More Leads from my Website?
In addition, you may need to use data from third party sources (such as D&B) to verify how qualified a company is rather then relying on what the web visitor provided. Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? What does this mean? What does this mean?
B2B LEAD GENERATION BLOG | WEDNESDAY, JULY 1, 2009
[Companies] On Lead generation: Insist on lead quality over quantity
If you really want to make a difference in your company’s sales, dig deeper. Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. I'm still my the cost-per-lead focus only approach to lead generation. Dig deeper.
PR MEETS MARKETING | THURSDAY, APRIL 17, 2008
[Companies] PR Meets Marketing Weekly Articles: April 17, 2008
Maybe I'm spoiled that my company has incorporated lead scoring into our products. . . This week's Weekly Articles looks at a variety of topics from Twitter, search to spamming bloggers. Another interesting article highlights lead scoring benefits and how sometimes a bad pitch isn't really a bad pitch. Enjoy. . He succinctly states: .
READYPULSE | MONDAY, AUGUST 19, 2013
[Companies] Visual Storytelling #WOMMAchat
As a company that specializes in content marketing strategies, ReadyPulse jumped on the opportunity to co-host a #WOMMAchat on Twitter. Storytelling allows consumers to see the less serious side of companies, and they form a stronger bond with them through relatable interests, other than business. What is visual storytelling?
WEBBIQUITY | TUESDAY, APRIL 26, 2011
[Companies] New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
Clicking the SEMRush icon within the pop-out or sidebar opens a new window displaying the keywords bid on by that company, and for each keyword the average cost per click, destination URL, percentage of AdWords traffic driven, percentage of AdWords costs and more.
SALES PROSPECTING PERSPECTIVES | MONDAY, DECEMBER 13, 2010
[Companies] Tips For Opening Your Sales Prospecting Calls
recommend trying this instead: “Hi Prospect Name, this is Laney Pilpel with XYZ Company. Prospect Name, are you the person responsible for managing the tracking and shipping at XYZ company?” If I were to receive a phone call from someone I didn’t know that said, “How’s your Tuesday going?”
GREAT B2B MARKETING | THURSDAY, MAY 6, 2010
[Companies] What’s the Big Idea? Why You Need to Pay Attention to Your Brand Promise
company can occupy different positions among various audience segments. While there are some pitfalls to avoid, companies can gain major benefits from properly positioning their key executives. In reality, even a great product or service has to be marketed properly to succeed. The lesson is simple: be different and have a BIG IDEA.
HUBSPOT | MONDAY, JUNE 27, 2011
[Companies] Why Internet Marketers Must Always Be Testing
In this day and age, amidst the ever-growing digital revolution, a company simply cannot maintain a highly successful website or online presence without testing. Bryan: When you think of hugely successful companies online, what companies come to mind? Interview With Brian Eisenberg on Testing. Amazon, Google, maybe a few others?
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 10, 2013
[Companies] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
The company surveyed 416 sales reps and managers about how they prepare for, present and follow up on meetings with prospects and clients. 'by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. One of the many hats marketers should be wearing is the enabler to the sales rep.
ILLUMINATING THE FUTURE | TUESDAY, MARCH 22, 2011
[Companies] Level the Field, Win the Deal
What I'm seeing is companies failing to position themselves as thought leaders on the issues that matter most to their potential clients. We've helped these companies articulate a thought leading position on key issues. What's impeding your growth and undermining your success? I'm wondering if it's an issue that you face. Let them. .
BIZNOLOGY | WEDNESDAY, MAY 21, 2014
[Companies] Improving PPC Performance: 10 competitive monitoring tips every search marketer should know
In this webinar, you’ll learn the ten most important monitoring tips involving: Keywords: Learn the keywords used by any company. 'Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. CTR: Create benchmarks for CTR and click volumes for 1,200 different verticals.
B2B LEAD BLOG | FRIDAY, JULY 8, 2011
[Companies] B2B vs. B2C: What Does It Really Mean?
David Meerman Scott in this interview insists that B2B and B2C are essentially the same: “Ultimately it’s people doing business with people…I think a lot of business-to-business companies forget that and they think they’re selling to Xerox and IBM and Cisco. Tweet I’ve been having an identity crisis of sorts lately. Do you agree?
SAZBEAN | THURSDAY, AUGUST 4, 2011
[Companies] 15 Sources of New Content for Your Social Media Strategy
Customer Service – What questions and concerns are customers bringing to the company? Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Ask co-workers and colleagues as well.
KOMARKETING ASSOCIATES | TUESDAY, APRIL 23, 2013
[Companies] You’re Not eBay. Why Paid Search Still Makes Sense for B2B Marketers
According to eBay’s study, when a company is not advertising for branded search terms, click traffic is completely replaced by organic search traffic. Someone going to the level of searching a specific brand name is well aware of the company and fully intends to visit the site. Study Takeaways. Brand Advertising. This is probably true.
SALES PROSPECTING PERSPECTIVES | TUESDAY, OCTOBER 11, 2011
[Companies] Inside Sales Managers: You're Only As Good As The People On Your Team
When I landed my first sales job I reported to the owner of the company. That company churned and burned faster than any business I'd ever been with, to the point you were hesitant to say Hello and start a conversation with a new hire because the reality was they'd most likely only last a month or so until they disappeared from the office.
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 6, 2011
[Companies] Are You Making Enough Teleprospecting Mistakes To Succeed?
was recently calling into fortune 500 company. You can only imagine the difficulty and road blocks the most resourceful BDR runs into without a contact name at a company of that size with a strict no name, no transfer policy. This post is a follow-up to a spinoff of my recent blog “Are you Calling a List or Finding Opportunities?”
SAVVY B2B MARKETING | TUESDAY, FEBRUARY 9, 2010
[Companies] Improve Business with Surprise and Suspense
Godin's closing remarks, suggesting that companies try to "radically over-deliver," reminded me of the "Pyramid of Expectation" described to me by Savvy friend Scott Gould. Many companies consider this to be a huge accomplishment, when - in truth - this is just how it should be. " in 300 words or less.
SOCIAL MEDIA B2B | WEDNESDAY, APRIL 4, 2012
[Companies] Top 10 Social Media Marketing Questions
This survey with 3800 marketers, half of whom work for B2B companies, uncovers the “who, what, where, when and why” of social media marketing. Our friends at Social Media Examiner just released their 2012 Social Media Marketing Industry Report. This was an open-ended question on the survey. Top 10 Social Media Marketing Questions.
MODERN B2B MARKETING | THURSDAY, OCTOBER 2, 2014
[Companies] Best Practices for Mobile SEO
After all, studies have found that 57% of mobile users won’t recommend companies with poor mobile websites. 'Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). In 2013 there were 1.4 alone.
MODERN B2B MARKETING | THURSDAY, MAY 2, 2013
[Companies] How to Survive as a Modern Marketer
But it’s also an exciting time for marketers, as now more than ever before we can show how we are contributing to the overall success of the company. It’s in Marketing’s best interest to help get Sales up to speed on the newest technologies and ultimately to help our companies succeed. So, how do you do that? Use the right technology.
HUBSPOT | FRIDAY, AUGUST 30, 2013
[Companies] Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
Mashable shared some interesting data on how Twitter Lead Generation Cards are performing for some companies. In a case study quoted on Twitter''s blog, outdoor gear and apparel company Rock/Creek saw a 4.6% 'A few months ago, we told you that Twitter was testing out Lead Generation Cards. until now! Leads for everybody! Its offer?
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Companies] 5 Steps to Ensure Your Business Blog Isn’t Boring
This is not a meeting with another company or some agency. This is your chance to give customers an opportunity to identify with your company, so be friendly, show some personality, and maybe even crack a joke here and there. I’ve seen some companies maintain multiple blogs written through the perspective of different employees.
DIGITAL VOICES | FRIDAY, DECEMBER 27, 2013
[Companies] This Week in Digital Strategy 12.27.13
This failure can be a lesson to companies big and small trying to climb up the Google search rankings. 'Happy Friday, everyone! With the major holidays behind us we look forward to a new year filled with insights into the world of digital strategy. How Habits Can Impact User Behavior via inspireUX. Numbers do not lie.
VOICE-BASED MARKETING | MONDAY, MARCH 3, 2014
[Companies] Inaccurate Marketing Data Beware! The Justice League of VBMA is HERE!
There is no need for hiring IT staff or installing and maintaining hardware, while companies enjoy the same perks and capabilities of a professional call center at a fraction of the cost. If a company already operates accounts with Salesforce, Google Analytics, ZenDesk, or other automated solutions, Fluid Integration Man is at your service.
CONVERSIONATION | THURSDAY, JULY 28, 2011
[Companies] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). Marketers quite often ask the wrong questions as long as they think from a channel, company, product and message-oriented view rather than a customer-centric and purpose-driven one. Sounds familiar again?
HUBSPOT | WEDNESDAY, JULY 16, 2014
[Companies] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
Google has also been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when they catch companies partaking in those types of deals. Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”
DIANNA HUFF - B2B MARCOM | WEDNESDAY, NOVEMBER 27, 2013
[Companies] Quick Tip: 1Password Makes it Easy to Store Passwords
You want to record the hosting company, the company’s URL, a phone number (in case you can’t access the Internet and need to call customer support), and your login information. 'I used to spend a great deal of time searching for passwords — mine and those that belonged to my clients. Or a character. Or six characters.
E-QUIP | FRIDAY, JUNE 17, 2011
[Companies] E-Quip Blog: More Favorite Free White Papers
Download Closing the Delivery Gap (Bain & Company). Eighty percent of the companies surveyed in this study claimed to deliver a "superior experience" to their customers. Drawing from Bains research findings, this white paper outlines how companies can close the obvious "delivery gap." Harding & Company. Posted by.
B2B MARKETING INSIDER | WEDNESDAY, JULY 30, 2014
[Companies] 7 Skills To Look For When Hiring A Content Marketing Strategist
More than just a community manager, you need someone who understands the channels your audience is using, knows the nuances and context for each, and knows how to maximize your company resources to drive impact across digital channels. 'Content marketing is hot! Skills To Look For When Hiring A Content Marketing Strategist. agree!
FEARLESS COMPETITOR | TUESDAY, JUNE 1, 2010
[Companies] Thought Leadership Interview #9 – Eric Goldman of Gossamar
It’s not a cake walk – you need a lot of visitors to produce one sale: some companies tell us it takes 1,000 visitors to make a sale; some say it’s closer to 2,000. process which can and should be designed to suit the company (it’s resources, philosophy and culture, its state-of-need (urgent or long-term), and its budgets).
B2B MEMES | MONDAY, JULY 22, 2013
[Companies] Time to Surf the Wave of the Personal Brand
As Jeff Jarvis said in a tweet Ingram quoted, they need to be thinking of themselves as platforms for building individual brands—something I see few B2B publishing companies doing. For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. link]. Time is running out.
SAZBEAN | TUESDAY, JUNE 14, 2011
[Companies] Providing Content Your Customers Want
The same thing happens online, where companies push more and more marketing and promotional information at people hoping that it’ll drive someone to buy something. No one likes that pushy salesperson that keeps giving you more and more reasons why you should buy their product. Finding Your Customers’ Passion. Being a Resource.
CONNECT THE DOCS | WEDNESDAY, JULY 28, 2010
[Companies] Campaigns to Conversations
Listed companies will have to figure out relevance of terms like “silent period” and ‘selective disemmination” in this media. Social media requires constant interaction and almost instantaneous response. How should marketers tackle this challenge? What actions should marketers take in 2010?" Jessie Paul.
WEBBIQUITY | WEDNESDAY, JULY 18, 2012
[Companies] What Could Kill Google and Facebook
Try this: go to Facebook and see how long it takes you to find any way to contact the company: phone number, email address, even a fax number. Last year it stopped sharing tweet data with Google (bad for the SEO results of Twitter users) and more recently the company eliminated the ability to automatically share tweets on LinkedIn.
BIZNOLOGY | FRIDAY, OCTOBER 12, 2012
[Companies] Being Honest About Digital Marketing
Sief, a former colleague of mine, has an MBA from a top business school and is a rising star at a technology company. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. have essentially given up evangelizing the medium. I’m not either.”
SALES CHALLENGER | TUESDAY, APRIL 12, 2011
[Companies] Does Skill Certification Enable Rep Complacency?
The level of rigor that companies put into their certification varies though. ve had conversations with companies that don’t believe there is such a thing as mastery in a competency though. There’s been a lot of member interest of late (on our web site , in our discussion forums , etc.) about sales force competencies.
EMAGAZINE B2B BLOG | THURSDAY, NOVEMBER 22, 2012
[Companies] What eMagine Customers are Saying: Client Recommendations
“Having worked with this company in the past, I can proudly recommend eMagine’s work on web design and support!” would highly recommend eMagine to any company looking to optimize the opportunity websites offer.” We interviewed several firms prior to selecting eMagine. would work with Emagine again.”
SAZBEAN | FRIDAY, FEBRUARY 24, 2012
[Companies] What Community Builders Can Learn From Research
Last week at CSCW, 160 researchers from private companies and universities presented a paper. Universities and private companies like IBM, Microsoft and Google do some legit research. Two weeks ago, Tom Critchlow suggested that we work to close the gap between inbound marketing and content marketing communities. Why Should You Care?
SAZBEAN | TUESDAY, OCTOBER 18, 2011
[Companies] 5 Steps to Ensure Your Business Blog Isn’t Boring
This is not a meeting with another company or some agency. This is your chance to give customers an opportunity to identify with your company, so be friendly, show some personality, and maybe even crack a joke here and there. It seems that in the last few years, businesses have finally wizened up some. Need a better web presence?
ANNUITAS | SUNDAY, JUNE 30, 2013
[Companies] Adobe To Buy Neolane For $600M To Fill Out Marketing Cloud
'Industry observers say the acquisition helps to fill some gaps in Adobe’s Marketing Cloud but still leaves the company without a CRM platform. News & Press
SALES PROSPECTING PERSPECTIVES | TUESDAY, APRIL 22, 2014
[Companies] Time Management Tips for Cold Calling Inside Sales Reps
Research as we all know is absolutely necessary, but rather than reading that interesting article on your target company during prime calling hours, set the research aside for the first or last half hour of your day. 'Over the years, I found that I innately gravitate towards the part of my job I enjoy doing the most.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 2, 2010
[Companies] Can Old Database Marketers Learn Digital Tricks?
This is still more obvious at the start of the marketing cycle, when companies are first attracting customers into a relationship. Reality is a bit more messy, but it’s true that database marketing does support proper champion/challenger testing for companies willing to make the investment. Sorry for the rant.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 13, 2011
[Companies] Content marketing is not enough — The fulfillment gap
Too many companies focus on the on the point of sale as the key milestone, doing everything they can to close a sale. Instead of just trying to get money from customers, companies need to focus on getting customers satisfied with their purchase. Community Week Post by Natasha Gabriel. Sigh … yes … BIG sigh.
MODERN B2B MARKETING | FRIDAY, JUNE 24, 2011
[Companies] Famous Business Leaders Offer Their Advice About Fear
Leading companies established during or before black Friday resisted typical knee-jerk reactions to reduce their marketing budgets. Despite numerous hardships these companies faced, today they have an edge over their rivals. Think of the great success Kellogg’s Company has achieved over rival Post Cereal. Read on to find out.
MODERN B2B MARKETING | TUESDAY, MAY 17, 2011
[Companies] 3 Ways to Improve the Quality of Your Sales Leads
2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. According to MarketingSherpa, 56% of B2B companies don’t measure lead generation’s contribution to revenue. Commit to lead nurturing.
HUBSPOT | TUESDAY, JANUARY 8, 2013
[Companies] 7 Real Marketing Interview Questions From HubSpot's CMO
Now pretend you're the CMO for the company, and you have to decide what your marketing team should do to improve their marketing.". The file contains information about each lead, such as their industry, title, company size, and what they did to become a lead (e.g. All my best interview questions are here for the taking. Next Steps.
HUBSPOT | TUESDAY, NOVEMBER 8, 2011
[Companies] How to Create a Google+ Business Page in 5 Simple Steps
Company, Institution or Organization. your company name), your business' website URL, your category (i.e. The profile basics include your tagline (think of it as your business' elevator pitch) and an image (your company logo is a great option). But don't worry -- it's simple! Choose an Accessible Gmail Account. Product or Brand.
VIDYARD | TUESDAY, JULY 1, 2014
[Companies] How to end Your Video: Strong Call to Action Examples
Here’s an example of a video my company animated for HCRI: As you can tell, HCRI is unique in that they only specialize in recruiting for the healthcare industries, so the explainer video itself focused on differentiating them from generalist recruiters. It’s the virtual handshake with the viewer, if you will. Bring out the vote!
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 30, 2010
[Companies] Does B2B Social Media Drive Holiday Sales?
Adding some holiday cheer to an active Twitter account where you communicate regularly with your customers and prospects can help humanize your enterprise software company and contribute to closing sales. Here in the US, this past Friday marked the beginning of the retail holiday selling season. Let’s look at some examples.
SALES PROSPECTING PERSPECTIVES | MONDAY, JANUARY 28, 2013
[Companies] How To Bridge The Gap Between Inside And Outside Sales Reps
The key to bridging this gap is to put some best practices in place so that a mutual trust is established and everyone is working towards the ultimate goal of bringing in more sales pipeline and revenue for the company. This is an obstacle that never seems to go away, and all sales and marketing VPs seem to face it again and again.
SAVVY B2B MARKETING | THURSDAY, FEBRUARY 3, 2011
[Companies] 5 Ways to Get More from Your Content Marketing Plan
She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Ok, I’m going to reveal a bit of my neurotic planning side. Several years ago, I was working full time and getting my MBA. My husband and I still laugh about the 15 cans of black beans loaded in our cart.
SAVVY B2B MARKETING | THURSDAY, DECEMBER 16, 2010
[Companies] 4 Secrets of Socially Shareable Content
This applies to you, B2B companies! You're down with social. You've got yourself a blog, a Twitter account, and even a Facebook page. You understand that none of this works unless you're also down with content marketing, and you work hard to create excellent content so you have something to blog/tweet/Facebook about. But, something's missing.
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 3, 2012
[Companies] 5 Marketing Things to Stop Doing and 5 to Start
Start creating great content , including a company blog and videos. When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. And start some new things. Here are some marketing things to stop doing and some you should start. What Marketing Things You Should Stop Doing. Spend it on content.