Page 122 of 312 Previous | Next 
  • VIEWPOINT  |  TUESDAY, OCTOBER 13, 2015
    [Companies] To Manage Sales You Must Manage Sales Leads
    The end solution to growing any company that wants a predictable and repeatable sales process is to ensure that 100% of all sales leads are managed and followed up. “Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”. Of course it is, but only partially.
  • DOCALYTICS  |  MONDAY, AUGUST 18, 2014
    [Companies] The Best Content Analytics Tools: A Beginner's Guide
    To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. Read Time: 10 Minutes. Content marketing is here to stay. Video Analytics/Tracking. Wistia. VidYard.
  • ACT-ON  |  WEDNESDAY, JANUARY 20, 2016
    [Companies] New Year, New Email IP Address?
    Just as their names imply, a “dedicated IP address” is one that is dedicated to the use of a single company, while a shared IP address is one that’s used by multiple companies. The number of companies sharing the same IP address can vary dramatically from a few to several thousand. What is an IP address? Depending on what?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Companies] The Lowdown on Native Advertising
    Companies like LinkedIn, Instagram, Spotify, and Yahoo! are not only partnering with brands to create native ads, but are also buying other companies to help with content and delivery. Author: Stephanie Barnes Native advertising, or ads that mimic the visual format/content of its environment, has lately been the marketing term du jour.
  • MARKETING ACTION  |  THURSDAY, AUGUST 27, 2015
    [Companies] Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You
    Let’s assume that you’re a marketer at a company that sells food products. Even for a company with a small customer list, it’s labor- and time-intensive, and an opportunity cost to other things you could be getting done. ” The techniques range from strategies such as mapping business objectives to choosing which data to analyze.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Companies] Field Report: What’s Hot in Content Marketing
    Chris noted that content is becoming so integral to marketing strategies that many companies now have multiple content positions, and that often one member of the team will be on the more creative side, while another will be more metrics-driven. ” So how do you master your company’s tone of voice? Get case studies.
  • KEO MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Companies] Sheila Kloefkorn of KEO Marketing Delivers “Top Technology Trends for 2017”
    This Lunch & Learn event is targeted to B2B marketers and technology company leaders responsible for business strategy, sales, marketing and revenue generation. Five years running, the company was named a “Top 25 Interactive, Social Media, SEO and Advertising Agency” by the Phoenix Business Journal. PHOENIX, Ariz., to 1:00 p.m.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 13, 2014
    [Companies] An Eye-Opening Look into the New Tsu Social Network
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Comments Thanks Jeannie! by Neal Schaffer Great job, Neal.
  • BIZNOLOGY  |  THURSDAY, APRIL 5, 2012
    [Companies] The Rise of Content Strategy–What to do about Google killing SEO
    It only got worse when Firefox announced it would use the encrypted version of Google, reducing referrals by an estimated 20 percent for most companies (60 percent overall). I was sitting in a hotel lobby preparing to present as part of a panel at OMMA Global in San Francisco when a co-panelist said something that shocked me. Semantic search.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Companies] Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?
    It’s also fertilizer companies, and lighting system companies, and hydroponic supplies companies, and jar & container companies, and analytical testing laboratories … there are even staffing groups that specialize in placing workers in the cannabis industry. Marijuana smokers. Pot heads. Stoners. No job. No routine.
  • THE POINT  |  TUESDAY, DECEMBER 18, 2012
    [Companies] 3 Models for Gating Lead Generation Content on Your Website
    And that means that 1) the decision to re-engage with your company is placed entirely in the prospect’s hands, and 2) he or she will likely only engage with you at the very tail end of the sales cycle. Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.)
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 12, 2012
    [Companies] An Example Of Social Prospecting Gone Wrong
    As more companies realize the potential of social selling, there are going to more examples like this as newer reps try to engage with potential prospects. Recently I’ve been writing about the impact social media can have on your business and sales pipeline. My goal is to not call anyone out, so the organization’s name has been blacked out.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MAY 21, 2012
    [Companies] [Video] 3 Tips to Gain Prospects' Trust Using LinkedIn
    Have them write about the results you've helped them achieve and what you or your company was like to work with. How can you use LinkedIn for sales and increase your own credibility? Lots of ways. And let me say right upfront that it's important to do them because your prospects are checking you out too. Never sell though. That'll kill you!
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 24, 2012
    [Companies] Social Media’s Influence: Content is Key!
    Since then, not a week goes by without companies being forced to manage new crises because of disgruntled social media users. In the era of social media, companies no longer appear in the hopes of selling; instead it’s the users who are seeking out and finding the best opportunities. Social influence has been democratized with Web 2.0
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2011
    [Companies] MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner
    The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers. This is a logic gap that companies will need to repair if they want to realize the top revenue results they crave in the long term.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2011
    [Companies] Make Lead Nurturing Work For You
    Without it prospects that are not ready to purchase now or in the immediate future are more likely going to fall off the sales grid and choose another company to work with. A good lead nurture campaign has many components but the top four are Organization , Consistency , Segmented Database , and Content. Content – Content is the key!
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    You could also speak with some customers with low customer satisfaction scores, which might be an indication they were never really a proper fit for your company. If your entire company starts using your personas as soon as you have them created, you will develop good habits from the beginning. 1) Too many personas.
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 6, 2012
    [Companies] What Does Big Ben and the Cliffs of Moher Have to do with Sales Intelligence?
    Expanded content coverage for companies, executives, public sector and government entities. In response to the huge demand from companies selling to UK and Ireland businesses, InsideView is continuing its global expansion by bringing the industry’s leading sales intelligence solution to the UK and Ireland. and Ireland.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Companies] Communicating your Brand’s Story through Marketing Automation
    The company helps businesses generate and manage leads better through marketing automation processes and technologies. Look around at some of the companies who are marketing to you. Painting your company’s picture to your customers and prospects is the key to both winning more business and retaining the business you already have.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 16, 2012
    [Companies] B2B Social Media Should Amplify Traditional Marketing, Not Replace It
    Some B2B marketers approach social media with shiny object syndrome and think it will solve all their company problems if they can only replace all their traditional marketing with social media marketing. Another way to start with social media for your B2B company is connect these efforts to your traditional marketing.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JUNE 9, 2013
    [Companies] Six Steps to Exceed Your Summer Quota
    If a yes was received, then all the surrounding firms in the customers geographic area were called on as well as all related companies within that customers general line of business or vertical market were contacted. Exceeding your Summer Quotas. Now is the time to act. Drop those lines. Second: Develop a plan of attack.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Companies] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    In that capacity, I’ve helped companies in a number of verticals get more bang for their marketing buck. The point is that companies doing test-and-learn treat it as separate from the main activities like creating content, creating campaigns, rolling out campaigns. For those of you just joining us, welcome. That means fast.
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Companies] Corporate Marketing Meets The Real World
    Companies need to adopt a more fluid, progressive model, putting the audience at the heart of everything they do, as well as keeping a firm eye on ROI. Can traditional corporate marketing survive an apocalypse? Alistair Norman , Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction.
  • FATHOM  |  FRIDAY, AUGUST 21, 2015
    [Companies] A Digital Marketer’s Twist on the “Go Getter”
    Go getter marketers don’t just take what is handed to them – they push to do better than that (with the goal of bettering their company). In the book, Peck (the main character) printed business cards for himself before he was even given the job at the company he desperately want to work for. Book Reviews Manufacturing
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Companies] Big Best Buy Blunder: $200 Gift Cards for $15
    It begs the question: what actually happens when an ecommerce company makes a big blunder like this? Surely the company has to honor the purchase, right? In the end, because so many different products were affected, the company decided to cancel the sales and refund customer money. Whoops. Past Pricing Mistakes. What to Do.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 15, 2011
    [Companies] Integrated Marketing Measurement: It’s Like Lasagna
    If a company begins using an ad network and includes viewthroughs in their tracking, performance can be dramatically overstated. All marketing is integrated, even if it is unintentional, poorly done or working against itself. Marketing activity does not happen in a vacuum void of other influences. What is the ROI of search?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 13, 2015
    [Companies] A story of Internet haters, trolls and malcontents
    This week we scrapped plans for the podcast we had planned to address a controversy that emerged at Edison Research, Tom Webster’s company. This week we scrapped plans for the podcast we had planned to address a controversy that emerged at Edison Research, Tom Webster''s company. Overall, the Internet is a good place.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Companies] How to Set SMART Marketing Goals for 2013 [TEMPLATE]
    Note: This example has our company name and logo -- you, of course, would swap this out for your company's!). It's the most wonderful time of the year! But wait! What about those naughty marketers out there that don't have goals? you know. a plan. First, a Brief Message on Setting SMART Goals. Don't say "I want more visitors.".
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 4, 2012
    [Companies] How Much Should I Spend on My B2B Marketing (Part 2)
    When you budget your marketing dollars, it’s important to understand where you are in your product, service, or company life cycle. In this stage of the product, service, or company, you need to get the word out so that your buyers know you exist and understand the solution you provide. Introduction. Growth. Maturity. Decline.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 8, 2012
    [Companies] Do Your Website Visitors Feel Like They’re on Another Planet?
    Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? Certainly a company website is one of the most critical brand touch points. Do they have choices to click and learn more?
  • VIDYARD  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] What B2B Marketers Can Learn from Super Bowl 50 Ads
    Want an example of a company that does this in spades? Check out Taulia’s content – they’re an accounts payable company that isn’t afraid to laugh at themselves and their industry. The big lesson here comes from the opportunity for interaction with your customers. Need some tips for using UGC in your marketing? Blog Video How-T
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Companies] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    Judy Schramm Fails to Understand That Buyers Connect with Experts First – Not Companies. that provides LinkedIn services for tech companies: ——————————— When people google you, they find your LinkedIn profile. You will be proud of the way you look on LinkedIn. Revenue.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Companies] 5 Reasons to Invest in Interactive Content
    So how can you, your company, and your content marketing stand apart? I recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The Fourth Wave of Content Marketing. I have no idea.
  • HUBSPOT  |  SATURDAY, DECEMBER 27, 2014
    [Companies] Want More Sales? Try Using These 13 Influential Words
    Selling is about your prospects, not about your company. Every time you might be tempted to phrase a sentence from the perspective of your company, find a way to rework it to make your prospect the subject. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. 1) You.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 7, 2017
    [Companies] Live Video Marketing: Yes, There’s a Right Way To Do It
    By now, many companies have asked their marketing departments to give this new channel a try. The results have been mixed: while some companies instantly found audiences waiting for them online, others have failed to gain the traction they might have anticipated. So let’s get started. Choose Your Platform. Learn on the Fly.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] How an A/B Test of Landing Page Form Copy Improved Lead Quality
    The number of employees at your company. The URL of your company''s website. Whether your company is a marketing agency (or sells marketing services). When most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. right? The Problem. Your e mail.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] How to Engage Your Audience Using Digital Advertising
    When I search for interior designers using Google, I'm served four ads from companies trying to promote their services. But if I've never heard of these companies, how do I know which interior design company is right for me? Digital advertising doesn't have the best reputation amongst consumers. 1) It's annoying and intrusive.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Companies] What Managing Millennials Is Really Like: An Interview With HubSpot's CMO [Video]
    Check out his video below to learn about what managing Millennials is actually like, how leaders should adopt their management styles to work with them, how to create a culture that Millennials love, and what the future of business will look like with Millennials earning leadership roles at more and more companies. management
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 12, 2011
    [Companies] 5 Ways To Know If Your B2B Employees are Social Media-Ready
    Customer service continues to be a major social media initiative for B2B companies, but not every customer service rep is ready to represent your company or brand online. People who have worked for the company for a long time can sometimes be challenged by this significant change in their world view.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 31, 2013
    [Companies] Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns
    This isn’t necessarily cost-prohibitive: the company says its average deal for the base system plus Interaction is around $350,000. This makes it one of the company’s fastest-growing products. As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. But Neolane seems to pull it off.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 2, 2013
    [Companies] B2B Marketing: 6 essentials for testing your teleprospecting
    Hello, , my name is Jane and I am calling with The Widget Company. We are currently the third-largest widget company in the nation offering competitive prices and solutions to make your job easier. Hello, , my name is Jane and I am calling with The Widget Company. Engage your call center. Build a simple structure. Control.
  • LEADERSHIP  |  TUESDAY, MARCH 3, 2015
    [Companies] What’s Holding Back Your B2B Lead Generation?
    It was very clear that while Peter, as the CMO of this mid-sized B2B company was enthusiastic about wanting to accelerate lead generation, there were a number of things holding him back. Legacy: This continues to be a big issue for B2B companies. “Let it Go, Let it Go…Can’t Hold It Back Anymore”. FROZEN. How much are we spending?”
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 5, 2013
    [Companies] Why B2B Marketers Can’t Afford to Avoid Pinterest
    Use photos from your last company mixer to showcase your company’s culture. Lauren Hanson is one of our Stategists on the eMagine team. Lauren has taken a personal shine to Pinterest, and it’s importance to B2B marketers as a viable social media platform. Over 10 Million Facebook connected users. Stand out – use a video!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 5, 2012
    [Companies] What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]
    But – what can be learned from this and other recent filings about the way that sales and marketing works at these companies? The marketing departments of these companies, therefore, must generate ever-increasing ad-revenues through their efforts – either at growing their product (users) or selling more ads.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 27, 2012
    [Companies] Five Killer Content and Social Media Marketing Resources
    It refers to the experiences that we have with products, companies and brands at different stages: pre-purchase, during the sale and beyond. Companies that develop compelling content through all stages of the buying cycle are more effective at nurturing leads, acquiring customers and reducing churn. They are all great resources.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 18, 2015
    [Companies] Sign-Up Forms Can Be An Important Piece of Your Email Marketing Program
    Sign-up forms allow customers to ‘sign up’ to receive more information about your business and stay up-to-date on your company’s latest products and services. According to Wikipedia , email marketing is a ‘direct channel used to market commercial messages to groups of people through email.’ All rights reserved.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 9, 2012
    [Companies] Savvy Week in Review - March 9
    A step-by-step plan every company should put into action. For at least some of the Savvy Sisters, it feels like spring is in full bloom. I don't know about you, but the burst of warm weather inspires productivuty and creativity. It makes me want to get out there and get organized! Are there any favorites we missed?
  • CONTENT STANDARD  |  TUESDAY, JULY 19, 2016
    [Companies] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    One of my favorite examples of this comes from Musicbed, a sound licensing company that provides music for ads and films. Magazines aren’t new, but a high-quality one from a small digital company can still leave a huge impact. The man shared that he had a secret that would satisfy their needs, and set to work. QR Codes.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Companies] Can Marketing Automation Save Your Content Strategy?
    Your company needs a website. At the same time, these marketing efforts are crucial to a company’s success, both in the short term and over the long run. And a blog. And social media accounts—lots of them. And email newsletters, whitepapers, and infographics. And video, lots of video. Break Down the Benefits.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Companies] Business Cards: The Good, the Bad, & the Ugly
    Company website. This business card comes from our sister company, PSPrint. Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. At VerticalResponse, we consistently attend trade shows all over the country, so we see a lot of business cards. What gives? The Good. The Bad.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Companies] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    BuzzFeed''s sales team is made of approximately 50 reps nationwide who sell the value of the listicle to companies such as Target, Toyota, Starbucks, Disney, and Unilever day in and day out. If there’s a company I’m interested in, I do a ton of research. Again, it depends on the company. How do they do it? Absolutely. We don’t.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Companies] 8 Personalities to Look for When Assembling a Content Team
    The importance of well-executed project management is especially clear when comparing high-performing companies to low-performing ones. Compare that to the 51% of projects in non-project-management cultures, and it’s clear -- companies that prioritize project management do better -- period. 1) The Taskmaster. 2) The Wordsmith. Period.”
  • BIZNOLOGY  |  MONDAY, JUNE 22, 2015
    [Companies] 5 Low-cost tools that make content creation easier
    Plus, advanced testing capabilities were out of financial reach for most companies. Finding the “right” editorial calendar is a challenge for many companies. A smaller company could easily use this version — or you could upgrade for more functionality. There were no solid competitive intelligence tools. Plugin.
  • SYNECORE  |  WEDNESDAY, JUNE 5, 2013
    [Companies] Video Rules! Why You Need it in Your Content Marketing
    Not only do videos provide a great space for your company to have a conversation, but it also allows your brand to invite your visitor into the conversation. Yes, I love cat videos. No, the surprised kitty is not relevant to this post. But, the video is. Because video rules! Myself included.) It makes your website more interesting. Ah right.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Companies] Key Takeaways from MarketingProfs’ #ContentBootCamp
    Ann Handley says companies should make their brand the central focus of their organization: “Be a content brand, not a brand with content.”. Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. What Makes Great Content? Useful/adds value.
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The personalized thumbnail showing the viewer’s name on a mug led to open rates 10 times higher than the company’s average. Example of video personalized for recipient named Katie Watson at company Keyboardly.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Companies] 7 Reasons Your Business Needs an Automated Welcome Email
    A sleek, well thought out welcome email shows subscribers your company can be counted on to deliver valuable content. Plus, a welcome email can provide information about your company or offer a new-subscriber discount. When someone signs up for your email list , it’s important to roll out the email red carpet and welcome them.
  • ACT-ON  |  MONDAY, FEBRUARY 20, 2017
    [Companies] What Makes Act-On Different?
    Others are subsidiaries of bigger companies, and subservient to their goals. You get help when you need it, for as long as you need it, from real people ­– Act-On experts – who get to know you and your company. Today, marketers must choose among a range of MA software options on the market. And here’s why: 1. Act-On is different.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Companies] Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
    Innovative companies in both B2C and B2B markets are realizing the power of video to boost engagement with online audiences, and they are increasingly converting those viewers into customers by integrating video viewing data with Oracle Eloqua. We’re thrilled to see so many Oracle Eloqua customers reaping the benefits of their solutions.”.
  • CHIEFMARTECH  |  FRIDAY, JANUARY 29, 2016
    [Companies] Marketing technology vendor lollapalooza just 52 days away
    As you may know, the MarTech conference series is produced by a company called Third Door Media. So when I pop my head up and see that dozens and dozens of amazing companies are signed up to exhibit, I get the full head-on rush of discovering them all at once. I don’t get involved in sponsorship. Period. Marketing Software
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Companies] How to Quickly & Easily Create a Buyer Persona [Free Tool]
    In the email, explain what buyer personas are and why they''re important, and then introduce yours to everyone in the company. Present your new persona(s) in your next company meeting and explain why they are important and how they play a part in what everyone does. How do you even begin to answer these questions? Here''s how it works.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 13, 2014
    [Companies] What I’ve Learned about Hiring from my Alma Mater
    I was working for a large business intelligence software company. Good Hiring Lessons from college football hiring mistakes. My alma mater, Notre Dame, has made many, many hiring mistakes – including two terrible football coaches, Gerry Faust, and Tyrone Willingham. Even the best make mistakes. Experience is vastly over-rated.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 5, 2013
    [Companies] Sales Prospecting Perspectives Weekly Recap - Week of July 5, 2013
    On average, it takes 10-12 touches, but Laney recommends creating a call plan methodology that’s realistic for your company, and being consistent with it. Happy fourth of July! At AG, the enthusiasm around the office this week was palpable and it translated to our inside sales reps’ calling efforts. question. Now, on to this week’s recap.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, APRIL 23, 2015
    [Companies] Why Can’t I get an accurate forecast?
    Just week I heard that comment from a new client and he was the President of the company. Why can’t I get an accurate forecast? Frankly it is a common phase I have often heard from CFO’s, Presidents and VP of Sales-but what’s the resolution? Beyond your current monthly pipeline values future pipeline dollar values are not listed. OK?
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 5, 2013
    [Companies] This Old Website – 7 Unfortunate Realities
    Years and years ago somebody thought it would be a great idea if the corporate communications function in the company I worked for reported in to the CFO. And all the time we were gathering data, setting cookies and pretending to understand the reports our hosting company sent over. I left soon after. Even the ones you forgot about.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Companies] Five Facebook Tips for Small Businesses
    Each company matches its offer to its goal, whether it’s a free trial, information or downloadable assets like ringtones. For inspiration, you could do worse than look at Constant Contact’s Facebook wall , where the company constantly seeks input on everything from new product ideas to the choice of band at a celebration party.
  • HUBSPOT  |  FRIDAY, DECEMBER 14, 2012
    [Companies] The Ultimate List of 2012 Email Marketing Stats
    17) For B2B companies, subject lines that contained terms such as “money,” “revenue,” and “profit” perform the highest. 45) 52% of companies let people sign up for email or text alerts about products and offers as a path to purchase in mobile. Contrary to rumor, email is not dead. Email Performance Trends. in Q2, jumping 8.5% to 8 a.m.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 5, 2014
    [Companies] How Much Equity Should a CMO Get? You Might Be Surprised
    Skok was speaking to marketers from tech companies in the Boston area. Skok says a "raw, unproven person" joining in the CMO or VP of marketing role would get 1% of the company. Consider that if your company ends up with a $1 billion valuation, a 1% share is worth $10 million, and a 5% share is worth $50 million. The good news?
  • BIZNOLOGY  |  TUESDAY, JULY 16, 2013
    [Companies] Fill in your entire social media timeline backlog
    If you’re just starting to blog now or within the last few years, you’ll have relatively few pages for Google to index to represent your voice, your experience, and the thoughts, mindshare, expertise, and context of your brand, company and corporate history. know about you. So, you only have a couple-dozen? I couple-hundred?
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Companies] 4 Tips for B2B Marketing on Facebook
    Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.
  • ANNUITAS  |  WEDNESDAY, APRIL 23, 2014
    [Companies] Enterprise Demand Generation: How Are You Doing?
    There are some great studies out there focusing on content strategy (specifically) or buyer behavior, but nothing that really shines a light on how large companies run Demand Generation … with an emphasis on large. This survey will limit all respondents to B2B companies with $500M in revenue, which is unusual for a survey like this.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 31, 2015
    [Companies] Do Your CEM Activities Have All the ‘In’ Channels of 2015?
    Companies are not reporting plans to abandon voice interactions in support of digital ones. Mobile modalities (mobile web and mobile applications) represent two of the top three touch-points companies are planning to increase their adoption in 2015. Voice (particularly phone) is not going away. smartphones and tablets).
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Companies] A Look Inside Mashable’s Evolution [Interview]
    The company could have easily enjoyed its perch atop the tech blogosphere until it was disrupted -- the way it disrupted the lumbering, firewalled, pre-social blogs that preceded it. Riegelhaupt : Continue to grow and build the next-generation media company. Change is always difficult. Instead, it thrust change upon itself.
  • LEANDATA  |  TUESDAY, JANUARY 5, 2016
    [Companies] Build Versus Buy: Why You Really Need LeanData
    The matching algorithms are at the heart of what we do as a company,” said Kelvin Cheung , LeanData’s co-founder and chief technology officer. “We’ve We’ve seen multiple companies who have tried, and we’ve come out on top every single time.”. LeanData automatically matches leads to accounts. After all, how hard could it be? Lee asked.
  • THE ROI GUY  |  TUESDAY, AUGUST 16, 2011
    [Companies] New AT&T Tool Helps Businesses Calculate Greenhouse Gas Emissions and Cost Savings
    Carbon Impact Assessment Tool Takes the Guesswork out of Measuring Impacts of AT&T Smart Sustainability Solutions Wouldn’t it be great if businesses could accurately estimate the benefits of using technology, both in terms of money savings and greenhouse gas (GHG) emissions reductions? Now they can.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Companies] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    Curate Awesome Content for a Blog Post - Sometimes the best blog posts come from the knowledge of experts outside of your company. Create a More Social Newsroom - Too many company newsrooms are boring. A cluttered page of press release links and executive headshots doesn't sell a reporter on the awesomeness of your company.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 9, 2013
    [Companies] 7 Keys to Lead Scoring Success in Sales Lead Generation
    This important need is why the sales lead generation company Find New Customers created the “7 Keys” series of content – simple and quick reads giving you great marketing tips to help you fill sales funnels. “When given fewer, but better leads, salespeople win more deals and drive more revenue.”
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Companies] 8 Ways You Can Turn Old-School Marketing Into Inbound Marketing
    The content you''ll need to chuck will be the parts that are mostly about your company -- people will want to get more educational content than promotional content. Ever written a brochure about what your company does? In the past, we''ve harped on old-school marketing. It''s ineffective. It''s expensive. It''s a thing of the past.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 8, 2016
    [Companies] Email marketing still matters
    Companies that use email list segmentation saw 39% higher open rates and 28% lower unsubscribe rates. Email marketing absolutely must still be a part of your content marketing tool kit. It may not be as sexy as “social selling,” or even SEO, but it fills in the gaps those other approaches leave – and has strengths all its own. EmailExpert ).
  • SYNECORE  |  THURSDAY, JUNE 4, 2015
    [Companies] Why You Need to Create Boring Content
    While these posts may garner a lot of hits, do they really help when it comes to increasing your company’s monthly revenue? If you trying to show your audience how to do something, pointing to another company or person who tackled the problem successfully is a good route to take. How to Create “Boring” Content.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Companies] Engage or Die: John Hagel of Deloitte on The Next Era of Marketing
    I don’t know about you, but none of those jump out to me as having a positive connotation or strike me as the ideal way to deal with our company’s most valuable resource – customers. But the more fundamental part is the fact that over time more and more people and companies are going to be competing for our attention. The three I’s….
  • LATTICE  |  MONDAY, DECEMBER 28, 2015
    [Companies] A Lattizen Year in Review – Top Content
    We were named one of the best companies to launch your career. So many companies are looking to grow revenue and are looking to tap into their customer base to do so. With 2016 knocking at the door, I wanted to take some time to reflect on some of Lattice’s biggest hits in 2015. Predictive Lead Scoring FAQs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 9, 2017
    [Companies] Why content is your enemy and experiences are your friend
    Contact Mark to have him speak to your company event or conference soon. Isadora Becker as Marge Simpson. By Mark Schaefer. I recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment. “Content has become the enemy.” ” He had my attention! Jeff Pundyk.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 17, 2016
    [Companies] Why You Can’t Afford to Gamble with Your Marketing Strategy
    Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email. Author: Andrea Lechner-Becker When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16. Don’t “Let It Ride” with Lists.
  • KAPOST  |  MONDAY, OCTOBER 10, 2016
    [Companies] Nominations for the 2016 Kapost Awards are Open!
    In fact, we throw our new employees center stage and ask them to do just that during their first company-wide meeting. To nominate your company, simply fill out this form , telling us about how your team built a campaign focusing on aligning, executing, distributing, and/or analyzing full-funnel content. The Details.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2011
    [Companies] The Five Surprising Impacts of Blog Comments
    Elizabeth Bushey provided a list of suggestions, including a certificate from a favorite company, VistaPrint. A global company, Vistaprint employs over 2,700 people, operates 24 localized websites,and ships to more than 120 countries around the world. This week I received the 10,000th comment on my blog. That’s a big deal!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Companies] How to be useful, despite your smartphone addiction
    I read a brilliant novel called The Circle (by Dave Eggers), in which a Google / Facebook-like company becomes more powerful than the state. Which means you have to share five thousand times if you’re lazy and ten to twenty-thousand times if you care about your company. By Mars Dorian, {grow} Contributing Columnist. Here’s a secret.
  • WONDERING OUT LOUD  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Companies] Is Social Media a waste of money
    The truth is that the majority of companies are wasting valuable manpower and financial resources on social media. But what Beattie is ignoring is the important role social media can play in turbocharging PR efforts, especially for companies that have limited budgets. There’s a lot to unpack in here.
  • BIZIBLE  |  FRIDAY, NOVEMBER 20, 2015
    [Companies] How Weighted Touchpoints Increases Attribution Accuracy
    And while we can’t say with certainty the exact duration of organic search’s halo effect for every B2B company, it’s probably longer than five minutes. If your customer journey and sales process is short and straightforward, time may be sufficient as the only factor. Again, time isn’t the only factor. Weighted Touchpoint Values.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Companies] 9 Brands With Brilliant Facebook Marketing
    Below are 9 companies (that you’ve probably all heard of) that take their Facebook marketing to the next level. An important thing to note is that the strategies used by these major players can be used by any company out there. They have a marketing budget that a lot of companies can barely begin to fathom. Is it on the decline?
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Companies] Answers to 18 SEO Questions You Were Too Afraid to Ask
    If your company name happens to have a keyword, that''s fine, but don''t go buying inboundmarketingsoftwarebloggingsocialseoemailautomation.com. This is a page that gives search engines information about the pages a company wants indexed or crawled. When I first started out in marketing, I thought I knew what SEO was all about. A lot!
  • MODERN B2B MARKETING  |  FRIDAY, MAY 18, 2012
    [Companies] The 2012 Marketo User Summit [Infographic]
    Over 1200 people from 500 plus companies are coming together to increase their skills and learn new strategies around all areas of marketing. by Jason Miller The 3rd annual Marketo Summit kicks off next week here in San Francisco, and we are so excited for this year’s lineup. If you have not registered , there’s still time to do so.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Companies] Ghostcodes makes Snapchat more marketer-friendly
    Kiki Schirr is a cofounder of the fitness app Fittr , and also does the company’s marketing. Kiki Schirr is a cofounder of the fitness app Fittr, and also does the company’s marketing. By Kiki Schirr, {grow} Contributing Columnist. I could not agree more. And when I tweeted that post, many people echoed Mark’s sentiment.
  • LEAD LIAISON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies] Why is Email Authentication Important?
    Marketing emails sent through your marketing automation software is a great example of an email sent outside of your company domain (yourname@yourcomany.com). Your marketing automation company should encourage you to add email authentication to your domain. Still don’t fully understand the concept? We can help break it down for you.
  • HUBSPOT  |  THURSDAY, OCTOBER 8, 2015
    [Companies] 5 Tips to Punch Up Your Product Descriptions
    A lot of ecommerce companies only post that, to their detriment. Which ecommerce companies really kill it with product descriptions? Pictures of products are great for showing customers what they’re considering giving you hard-earned money for. Still, a picture can’t tell the whole story. Sometimes only words can do that. Tell a Story.
  • BIZNOLOGY  |  FRIDAY, JUNE 19, 2015
    [Companies] Why CIOs and CMOs need to be joined at the hip
    Those companies are moving in the right direction, even if they don’t get every decision right. But I have worked with a couple of other companies that have those silos up. What do CIOs and CMOs have in common? So, yeah, they have that in common. But that’s not the most important thing they have in common. Like this post?
  • MARKETING ACTION  |  FRIDAY, MARCH 1, 2013
    [Companies] 3 Twitter Tools That Help You Manage Your Account(s)
    You can search activity on a company @handle, link, or #tag, and Topsy will return results for the last 365 days. This lets you see your company’s share of voice and whether your campaigns are moving the needle for your company in terms of social conversation. billion search results. Tweetdeck. Topsy. Twit Cleaner.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 5, 2012
    [Companies] Employers: New California Law and New NLRB Decision On Social Media
    This is the first time the NLRB has issued a decision on many policies that typically appear in a company’s social media policy. Generally, it is not difficult to understand why any company would desire to have such a policy – no company wants to allow employees to damage the company, or defame another person.
  • VOLACCI  |  WEDNESDAY, NOVEMBER 13, 2013
    [Companies] If Your Online Presence was an Employee, What Would You Put in its Job Description?
    Wordpress might work well if you’re looking for a proficient entry-level employee, while something more substantial like Drupal would work better if you’re looking for a career-minded employee who can help grow with the company. Small Business Administration) to digital marketing principles. The methods used to complete the tasks.
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 3, 2009
    [Companies] Sales Ready Leads: Quality vs. Quantity
    It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. We just don't have the time to waste managing anything but.". The percentages used for calculation were: Quantity Vendor. Quality Vendor. 56,000.
<< 1 2 ... 120 121 122 123 124 ... 311 312 >>