FEARLESS COMPETITOR | TUESDAY, DECEMBER 9, 2014
[Companies] How Jeff Ogden of Find New Customers evaluates business investments
Only two organizations to date have measured up to these tough criteria to protect limited funds: Likeable Local – Social Media Marketing company in New Your CityI know very well. What do you think of our tough business criteria for company investments? Does it deliver a high potential return on investment?
B2BBLOGGERS | THURSDAY, DECEMBER 23, 2010
[Companies] Technology Naughty Vs. Nice In 2010
After all, there’s nothing more painful than spending the New Year working with IT to fix an issue that permeated your company’s network or hanging your head in shame as you hand in an infected laptop. Let your credit card companies know when you’ll be heading over the river to grandma’s house, especially if she lives out of state or abroad.
SALES INTELLIGENCE VIEW | FRIDAY, MARCH 18, 2011
[Companies] The Death of Cold Calling – Ending the Debate
So when a company finally does “get some love” from a prospect, the tools have to be in place to make every opportunity count, to have the highest chance to contact and close the deal. Even marketing automation companies like Marketo see the value in leveraging social media for sales. Much faster than most companies can adjust.
TOM PISELLO | FRIDAY, OCTOBER 22, 2010
[Companies] Tailwinds for Marketing Automation Software - Insight from CRM.
It has also changed the way companies market. Marketing automation allows companies to ensure a coherent, unified marketing approach by tracking these various marketing channels in one system. B2B Companies are Really Content Companies, But is. The result, more noise and less engagement. What does that mean?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 26, 2014
[Companies] Social media success through cultural nuance
had the pleasure of meeting executives at multinational corporations, Americans dedicated to lending their help and know-how to grow the local economy, eager local start-up kids and young professionals from NGOs who are so technically savvy and well spoken in English that they would be a hot commodity within just about any American company.
INBOUND SALES NETWORK | THURSDAY, JANUARY 12, 2012
[Companies] Where Did All Your Customers Go?
For many companies, it seems like customers have vanished almost overnight. The customer buying process has evolved much more rapidly than the way most companies sell. It’s the companies that understand this and address the issue of “No-Man’s Land” that will bring their prospects out of hiding.
SALES CHALLENGER | TUESDAY, JULY 31, 2012
[Companies] Why You’re Not Hiring the Right Salesperson
While these models are effective at determining overall fit within a company’s working environment, they are often much too generic and place little emphasis on Challenger-specific sales skills and behaviors. By now we should all know what to look for when hiring new salespeople. Overly generalized models. The fix: Match skill sets to roles.
ACHIEVE MARKET LEADERSHIP | MONDAY, MAY 23, 2011
[Companies] Why waste your money on B2B Social Media?
The jury’s still out, but B2B companies are nonetheless rushing to jump on the social media bandwagon for fear of being left in the dust in an environment full of constant paradigm shifts that move at lightning speed. Many B2B professionals are still skeptical. We’re not selling to consumers, we’re selling to hardcore business people.
HUBSPOT | TUESDAY, MAY 6, 2014
[Companies] 13 Eye-Catching Examples of Twitter's New Header Images
Basecamp, a project management software company, doesn''t have a product that''s easy to showcase through photos, either. Instead, they use a collection of icons to portray what the company does. 'About a month ago, Twitter unveiled a brand new profile design, and a lot of us waited with baited breath to get it. Shiny! More visual!
HUBSPOT | THURSDAY, MAY 10, 2012
[Companies] How B2B Marketers Can Succeed on the 6 Big Social Networks
Visitors to your company page should be greeted with quality content from your business, and LinkedIn makes it easy by letting you provide an RSS of your most recent company blog posts. 3) Promote new content with company status updates. Why not create a YouTube account for your company that features those videos, as well?
B2B MARKETING INSIDER | THURSDAY, APRIL 18, 2013
[Companies] Marketing Transformation: 3 Leadership Skills You Need To Succeed
Jonathan also suggests marketing leaders “inspire others” by not just “ representing the voice of the market ,” by being “the champion of the overall experience ” and the “ brand steward ” but also by being an “ integrator and force multiplier across the company.”. Because business innovation cycles have sped up. Image Source. Strategy
MODERN B2B MARKETING | TUESDAY, AUGUST 5, 2014
[Companies] The Lowdown on Native Advertising
Companies like LinkedIn, Instagram, Spotify, and Yahoo! are not only partnering with brands to create native ads, but are also buying other companies to help with content and delivery. Basically it’s the “anti-ad”…as an ad. In the space of two days last month, Yahoo! One thing’s for sure – native advertising is a big business.
TOMORROW PEOPLE | TUESDAY, OCTOBER 16, 2012
[Companies] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
a company's website is the key to their entire business." – Marcus Sheridan, Marketing Speaker. That's the best kind of advertising." – Milton Hershey, Founder of the Hershey Chocolate Company. "Build it and they will come." Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Don't Push!
HUBSPOT | MONDAY, OCTOBER 15, 2012
[Companies] The Reports You Need to Keep Sales & Marketing Accountable
The mistrust and miscommunication that’s so often found between the two teams can act like an anchor on your company’s growth rate. By contrast, companies with poor alignment saw revenues decline by 4%. This monthly report should be shared with the entire company. Dashboards. The Marketing Dashboard. Sales Dashboards.
AGILE B2B COPYWRITER | FRIDAY, DECEMBER 10, 2010
[Companies] K’s Top Five for the Week – December 10
Companies with blogs do. Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. There’s also a nice post that talks about how much marketing has changed over the last few years. Enjoy! There’s no doubt about it.
WHAT WORKS - WHAT DOESN'T | TUESDAY, MAY 4, 2010
[Companies] Huge Jargon Slick Drifts Towards Readers; “Resources,” “Mitigate” Clog Brains
Let’s say – let’s just say – you were a huge oil company, or a government agency, desperately trying to recover from a major blunder. You’re not sure how bad things are or when you can fix the situation. Yes, I’m talking about the oil slick the size of Puerto Rico now drifting towards the Gulf Coast.
VERTICAL RESPONSE | TUESDAY, JUNE 3, 2014
[Companies] 6 Ideas to Refresh Your Email Marketing [Guide]
JoAnne Funch, who runs marketing company Marketing Dish , says if your open rates and clickthroughs are steadily declining, it might be time to resuscitate your emails. Make sure that every email is true to your company’s voice. This company makes it easy for customers to engage with its brand through social media.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, MAY 24, 2011
[Companies] B2B Response Databases: Which is Best?
If you're a marketer who buys databases for your company's lead generation initiatives, you'll be interested in this recent study: B2B Response Databases: A Comparative Analysis. What are response databases? " In the past, response databases lacked market coverage. It's interesting
HUBSPOT | TUESDAY, OCTOBER 7, 2014
[Companies] Why We Need to Tell the Truth About Marketing
The truth that while marketing campaigns may be short-lived, content marketing is a long-term initiative that will be with your company for years to come. Actually doing marketing is what’ll make your company successful -- and that’ll help your CMO sleep better at night, too. Talk, talk, talk, and very little do, do, do.
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 3, 2010
[Companies] Social Media B2B Editor Speaking at Upcoming Conferences
will be both presenting and moderating on a variety of topics, although they are variations on a theme, social media for B2B companies. How companies are utilizing new sales techniques and outlets. I have a number of speaking engagements coming up this fall and I wanted to highlight them here. September 23. Atlanta, GA. Greensboro NC.
SALES CHALLENGER | MONDAY, AUGUST 20, 2012
[Companies] Deal Desks: The Hottest New Sales Function
As deal desks continue to gain popularity, we have chosen to re-visit the topic and conduct a fresh survey about their function and organization within companies. Let’s face it: deals are not becoming smaller or simpler. The results from this survey indicated that 35% of respondents were in the ‘planning’ stages of a deal desk.
WORKFACE | WEDNESDAY, DECEMBER 7, 2011
[Companies] Workface Annouces the "Chat Live" Status Button
It can easily be deployed for one person, or all the people in your company. We've all used (or at least have seen) all the nifty little buttons that can be added to our websites. Well, Workface is proud to annouce the first version of the Workface Status button. It's small, but oh so powerful! This isn't just for your business, it's for you!
HUBSPOT | SUNDAY, FEBRUARY 16, 2014
[Companies] Say Hello to #NewKlout, Twitter’s Fresh Layout, and More in HubSpot Content This Week
As soon as you think you’ve mastered your keyword strategy, Google encrypts its search results; once you''ve finally convinced your company to integrate Twitter and Facebook into your marketing strategy, digital experts are focusing on the significance of Pinterest and Instagram. Twitter Tests Out New, More Visual Layout.
SAZBEAN | WEDNESDAY, MAY 16, 2012
[Companies] Chris Brogan Interview – Video creation for business – Future of Publishing
In this Future of Publishing interview, Chris Brogan talks about how companies need to go beyond broadcast and genuinely engage with their customers. Customers do not listen to sales pitches from people they don’t know like they used to. Check it out below: Future of Publishing is sponsored by VigLink.
SAZBEAN | MONDAY, APRIL 23, 2012
[Companies] The Ultimate Digital Customer Service Guide
There are so many different factors that must work together perfectly within a company to ensure that fans of your brand stay happy. In our recent Customer Experience Series, Mashable dove deep into the mysterious alchemy of customer service. Those who own their own business will tell you: Getting (and keeping) customers is not easy.
SAZBEAN | THURSDAY, MARCH 29, 2012
[Companies] Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI
Both companies have released tools that let marketers track their marketing spend through social media. Measuring marketing spending used to be pretty easy, at least in theory: You’d run a big ad campaign and then see if your sales rose. If they did, great. If not, then you wasted your money. Social media has muddied the waters.
SAZBEAN | THURSDAY, JULY 14, 2011
[Companies] How Social Media Can Derail Your New-Business Efforts
Whether it’s zeroing in on marketing decision makers at companies on LinkedIn, or learning what’s on the mind of that individual through his Twitter feed, we use social media on a daily basis to bolster new business. Let me share a few risks you might not be aware of — as well as how you can capitalize on them.
SAZBEAN | THURSDAY, JULY 7, 2011
[Companies] When You Are Not Their Boss
Not so much with our own companies, but for our clients. I am starting to rethink about our whole social media strategy approach for small businesses. It has taken me an inordinate amount of time to discover the constraints of “not being their boss,” something consultants and agencies a like are challenged with constantly. News & Notes
SAZBEAN | THURSDAY, JUNE 30, 2011
[Companies] Choosing Your Marketing Help in 2011: 5 Things You Should Stop Looking At
Grab your latex gloves and mop, and let’s shine this company up! Inconsistent messaging. sales and marketing team that barely speak to each other. website optimized for everyone but visitors. corporate Facebook page with unanswered comments from 6 months prior. blog that claims 36 visitors…per month. Welcome to the marketing cleanup job.
E-QUIP | FRIDAY, NOVEMBER 14, 2014
[Companies] Repeat Business Rate Is Overrated
Unfortunately, almost all that repeat business came from one client, a large energy company. When that company was acquired by a still larger one, the work began disappearing. 'My first client, a 35-person engineering firm, boasted a repeat business rate of 85%. Within a few years, the firm was out of business. So why does it matter?
REPUTATION TO REVENUE | MONDAY, JANUARY 31, 2011
[Companies] Four levels of B2B content sharing: Publishing isn't everything
It shows up regularly in surveys on the obstacles to social media success; it came up repeatedly in the group of manufacturing and distribution company marketers I had the privilege of working with last week in ISBM's workshop on B2B social media. Four Levels of Content Sharing. Effective curation is not simple. Do you agree?
HUBSPOT | WEDNESDAY, MAY 30, 2012
[Companies] Feast Your Eyes on These 9 Examples of Beautiful Email Marketing
7) Fast Company's Co.Design Uses Visuals to Complement Content. We always tell you to include visuals in every blog post -- well Fast Company's Co.Design is applying that concept to its email content. What other companies out there have you noticed are creating beautiful email marketing? Generate opt-in leads. Visually inclined?
TRADESMEN INSIGHTS | THURSDAY, JUNE 27, 2013
[Companies] B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges
'Today we have a guest post from Michele Linn the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. The eBook breaks costs down for both midsize and large companies. Engagement. Quantity. Budget.
BIZNOLOGY | TUESDAY, OCTOBER 28, 2014
[Companies] The dashboard has finally been perfected
LinkedIn Company. never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. But that’s not enough. And then there’s Cyfe.
BLUE FOCUS MARKETING | TUESDAY, DECEMBER 3, 2013
[Companies] A Special Thank You to @Tom_Peters
We had the privilege of getting an inside view of how social employees work within cutting-edge companies, but these ideas are not ours to own, but to share and pay forward. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Companies] Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video
How their "drinking vessels" are made is as important to them as the final product, so these videos align very well with their company values. 'Over the years, I''ve noticed that there are certain brands that have managed to stay on top of cool social media trends. know how hard it is to keep up with all the changes. Mazama. Footlocker.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 3, 2014
[Companies] BMA Keynote Recap: GE and Perpetual Motion Marketing
It is exciting to be a marketer today as there is a significant responsibility to bring impact to their companies., 'by Contributor Friendly | Tweet this Editors Note: Today’s post comes courtesy of Kimberly Peters and Vanessa Shayan , Marketing Advisors with the Oracle Marketing Cloud Success Program ( MCSP ). Why should they care?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, DECEMBER 19, 2013
[Companies] True Story: Following Your Customer's Marching Orders
'Find out how strategically planning for a sales meeting helped Heather land her company''s largest contract. Heather*, CEO of a small training company, couldn’t believe her luck. But the conversation came to a screeching halt when they both realized her company couldn’t scale fast enough to handle the Pentagon’s needs.
DIANNA HUFF - B2B MARCOM | MONDAY, JANUARY 9, 2012
[Companies] Why Blogging Benefits Your Business: Exposure, Exposure, Exposure
Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content. Blog content gets into the search engines faster (sometimes an hour after you post it!). These are all great reasons to blog. But I have another one.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 31, 2011
[Companies] Into the Matrix: Revenue Performance Management at Dreamforce #DF11
Christine Heckart, Chief Marketing Officer of NetApp, explained how the company realized the need to integrate their marketing across a global enterprise. Both companies described their journey towards Revenue Performance Management as ongoing and intensive, but worth it. Take the red pill and gain access to one view of the truth.
INBOUND SALES NETWORK | THURSDAY, OCTOBER 6, 2011
[Companies] 10 Questions Every CEO Must DEMAND of Their Marketing Team
What problem(s) can our company solve better than any of our competitors? Can the marketing manager in your company answer all these questions? This is a wake-up call for those executives who thought that marketing was about being creative and winning design awards. It’s about making money. Money! Is yours? How long does it take?
HUBSPOT | SUNDAY, JANUARY 20, 2013
[Companies] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
These are all valid marketing questions, to which Facebook and Search Engine Land have provided some tips: 1) Make sure you’re thoughtful about your company’s Facebook Page name, category, vanity URL, and “About” section. The company sent out an email to LinkedIn users on Thursday with the statement. Let's get started! Awesome.
HUBSPOT | THURSDAY, MARCH 3, 2011
[Companies] How to Leverage LinkedIn to Market Your Business with @LewisHowes [@InboundNow #10]
Lewis is the author of two books LinkedWorking and LinkedIn Master Strategies , founder of SportsNetworker.com , and a professional speaker, who covers a number of social media topics but mostly focuses on how individuals and companies can better leverage LinkedIn. two page document that you mail into a company doesn't cut it anymore.
THE ROI GUY | THURSDAY, APRIL 7, 2011
[Companies] Technology Marketing Budgets Recover With Strength into 2011
Major Changes to the Marketing Mix Examining the spending mix, technology marketers continue to shift budgets from traditional advertising, to digital marketing, which includes company websites, digital display ads, e-mail marketing, digital events, search engine optimization, and social media.
TOMORROW PEOPLE | THURSDAY, SEPTEMBER 27, 2012
[Companies] Six Tips for Email Marketing That Work [FLIP BOOK]
Be different – 91% of email users have unsubscribed from a company email they previously opted in to. Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. Define your mailing lists.
WEBBIQUITY | MONDAY, SEPTEMBER 24, 2012
[Companies] Eight Ways to Rock at Your Job (or Get a Better One)
Care about your company and industry and show it in your work and speech. gave a presentation a while back to staff at a company that made rubber gaskets. asked where the company’s gaskets were used. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped?
HUBSPOT | WEDNESDAY, SEPTEMBER 19, 2012
[Companies] Twitter Rolls Out Cover Photos: How to Add Yours Today
Like the recent LinkedIn Company Page changes , the update is purely aesthetic, providing what looks kind of like a right-aligned Facebook Timeline cover photo for brands to play with. It's been forever since we've had a new social media update. Ha, kidding. More like new things are rolling out every week. drop-down menu will appear. HubSpot.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, DECEMBER 18, 2012
[Companies] Does Playing Santa Work in Selling?
Plus, you really need to update them about all the new things your company is doing. If you're like most people who sell, the fear of missing out on a potential opportunity is just too overwhelming - especially when you may only get one shot at this company's business. The big meeting is set for early afternoon. So much to say.
JUNTA 42 | WEDNESDAY, MAY 23, 2012
[Companies] 12 Challenges that Stop Marketers from Creating Epic Content Marketing
met the email marketing manager from a Fortune 500 company a few months back. The one that can work beyond, between and within the silos to help the company develop a content strategy that works with and for all of marketing (and, better yet, for the customers). It positions the company as a trusted leader. Should I repeat that?
BIZNOLOGY | TUESDAY, SEPTEMBER 2, 2014
[Companies] Google is a lying liar that lies
'I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. And Google acts pretty dumb. Do it!
SALES CHALLENGER | TUESDAY, SEPTEMBER 3, 2013
[Companies] The Challenger Sale Vs. The Effortless Experience
While companies believe they can create more loyal customers by going “above and beyond” in the service interaction, it turns out that those customers whose expectations are exceeded are really no more loyal than those whose expectations are simply met. First, let’s quickly recap the two books. There’s obviously a lot more to it than that (!),
SALES CHALLENGER | MONDAY, AUGUST 19, 2013
[Companies] What Makes You Unique?
Well, we’ve seen companies find them in all kinds of places (because, good news, they already exist! Sometimes there are even blank stares to the question—what is it that you do better AND different than your competitors? Time and time again, commercial leaders say, “We don’t really know. We think we know.” We’ve got great people.
SALES CHALLENGER | MONDAY, FEBRUARY 4, 2013
[Companies] Why Reps Never Change
Increasing emphasis on Sales L&D has been a priority for companies for some time, as our 2010 Benchmarking survey found that 76% of respondents were increasing their focus on Sales L&D initiatives. Increasing training stickiness with reps is a challenge. The internal organization and operation of Sales Academies vary (as shown below).
SALES CHALLENGER | TUESDAY, MAY 1, 2012
[Companies] What Should Keep You Up At Night
To uncover these “reframe” moments, you need to know your unique value proposition – the areas where you (your company, or your solution) outperform the competition. How many of us have started off a customer conversation with the following question, “so, Mr. or Mrs. Customer, what’s currently keeping you up at night?”?
SOCIAL MEDIA B2B | THURSDAY, OCTOBER 25, 2012
[Companies] 18 Growing B2B Content Marketing Trends to Share
This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. The complete study is embedded at the end of this post. Photo Credit: Flickr.
CRIMSON MARKETING | FRIDAY, DECEMBER 12, 2014
[Companies] Is Email Marketing Making a Comeback?
Email marketing can replace more costly print or telephone campaigns, meaning that companies no longer have to pay for printing, postage costs, or extra phone lines. customer can see an offer in an email and within one or two clicks can be making a purchase on a company’s website. The short answer is: no. First thing’s first.
MODERN B2B MARKETING | TUESDAY, JUNE 4, 2013
[Companies] Marketo’s Take on Salesforce.com’s ExactTarget Acquisition
This is the future, and it’s why we are proud to be the leading independent marketing software company today working with ALL leading CRM solutions, including salesforce.com, Microsoft Dynamics, SAP, Oracle, Netsuite, and SugarCRM. 'Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Where marketing is going.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 20, 2010
[Companies] Turn Inbound Leads into Customers
But for many companies, leads from these inbound methods don’t necessarily mean an increase in potential sales opportunities. 49% say content targeted to their company size is more valuable. Make sure solution-oriented and company-focused content is available when prospects are ready to buy. Create a lead-recycling program.
MODERN B2B MARKETING | FRIDAY, DECEMBER 21, 2012
[Companies] Lessons Learned from Facebook’s “LMS” – Like My Status
Similarly companies engage socially with this self-serving approach. Many businesses post updates about their products, services, or company news, which are usually enough to warrant a disappointing number of likes/comments. This method has led followers to lose interest and refrain from engaging in meaningful conversations.
MODERN B2B MARKETING | THURSDAY, APRIL 28, 2011
[Companies] High Momentum B2B Marketing & Sales Strategies: A Revenue Revolutionist’s Secrets To Success
by Jon Miller Many factors contribute to a company’s success: continual innovation , a high velocity sales and marketing model , great products, happy customers. But one thing the fastest-growing companies have in common is great people — and great leaders. Demystifying the Strategies of High Momentum Marketing and Sales.
WEBBIQUITY | TUESDAY, JUNE 24, 2014
[Companies] The Six Most Irrational Social Media Concerns of Brands
As the brands in our case studies demonstrate, going social affects every aspect of business, including the way a company structures itself, communicates internally, and communicated externally. the best-seller The Social Employee: How Great Companies Make Social Media Work. Reprinted with permission. 1: Fear. 2: What If I Do It Wrong?
BIZNOLOGY | WEDNESDAY, JUNE 1, 2011
[Companies] Have you started running your marketing by the numbers?
No matter how long I've been discussing this subject, it feels like there are always more companies that need to hear the message. Image by DrBacchus via Flickr. once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years.
B2B MARKETING TRACTION | FRIDAY, JUNE 27, 2014
[Companies] Why You Should Rethink That Snarky Social Media Comment
There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media. 'I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers.
WEBBIQUITY | MONDAY, OCTOBER 1, 2012
[Companies] Mobile SEO: How to Search Optimize Mobile Websites
Another launched a mobile version of its company website in March; traffic to it has surged 250% in the past six months. Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. It’s rapidly becoming imperative even for the big-data, desktop-centric B2B world.
MARKETING INTERACTIONS | THURSDAY, APRIL 8, 2010
[Companies] How to Use Cliffhangers in B2B Marketing Content
If it's not helping your company build pipeline momentum, then it's slacking off. presented 3 components that should be incorporated into your content to help you build engagement and progression with your prospects. After all, your content has a job to do, right? The 3 components that help drive momentum include: Calls to action.
MARKETING INTERACTIONS | SATURDAY, MAY 22, 2010
[Companies] Takeaways from The Great Content Marketing Experiment
Companies spend months planning launches. Last week, John Bottom ( @basebot ) from Base One Group in the UK took a unique approach to his presentation at the IDM conference. He designed an experiment to show 150 B2B marketers the impact that can be achieved with content marketing. What is the single biggest obstacle to achieving it? Doubtful.
THE POINT | TUESDAY, DECEMBER 14, 2010
[Companies] Quick Tips for Lead Generation Success (Podcast)
In just 7 minutes, you’ll learn: * the #1 hurdle companies face in executing more sophisticated lead gen programs. With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. You can access the podcast here. the type of content that’s working best to generate quality leads.
B2B MEMES | THURSDAY, DECEMBER 8, 2011
[Companies] Adam Tinworth: Journalism in a Period of Continuous Change
was freelancing for an American games company to top up my rather meager journalistic income from my full-time job, and some people I was collaborating with on a project invited me to join the early blog/journaling site. Adam Tinworth. He learned last week that he will “most likely” be leaving RBI as part of a staff reduction. But it is.
HINGE MARKETING | FRIDAY, JULY 11, 2014
[Companies] Capture Customers’ Imagination with Corporate Journalism
To be clear, corporate journalism is not writing an article about your company’s new product or promotion. You should know your readers better than anyone else in the company. It was about how we brought 4 million unique visitors to our company’s website. 'There’s an information overload and you can feel it.
SOCIAL MEDIA B2B | FRIDAY, MARCH 4, 2011
[Companies] Get Your B2B Social Media Questions Answered
Today’s customers are increasingly using online, mobile and social channels and they expect companies to listen and respond to them on these channels. Business leaders recognize that good service experience is critical to their company’s success and social channels must be part of a company’s overall customer service strategy.
VIRALLY BLOG | TUESDAY, MARCH 5, 2013
[Companies] Stellar content marketing comes with love, not money
They got everyone in a company to contribute an article once a month. And there were so many different perspectives, that the company was creating skip-loads of amazing content, all the time. If you work in company where the value of people’s time is very high, you could get them to talk on a dictaphone. It’s about love.
SALES CHALLENGER | MONDAY, SEPTEMBER 17, 2012
[Companies] Does Challenger Confuse Marketing with Sales?
When we look specifically at how average performers engage customers in the market, here’s are the variables that popped in the analysis: Rep believes lead generation is the company’s responsibility. Companies that have taken the next step into Insight Selling will tell you that these are not things that can be taught in the classroom.
HUBSPOT | MONDAY, JUNE 25, 2012
[Companies] Marketing Hall of Shame: HubSpot's Worst Marketing Mistakes, Revisited
We've conducted tests to determine whether we should send emails from a person -- Patrick Shea, for example -- or from just our company name. If you've ever been given administrative credentials for a Facebook page, you'll know that you can use Facebook as yourself, or as your company. Ask your boss what she thinks. Twice. Sleep on it.
SOCIAL MEDIA B2B | THURSDAY, AUGUST 5, 2010
[Companies] Treat Your B2B Customers Like Vanderbilts
Yesterday I spoke about social media to a group of B2B companies who are licensees of the Biltmore brand (thoughts on that are forthcoming). Between my stay at the Inn at Biltmore and my tour of the Biltmore House, I was reminded of a level of customer service that most companies do not reach, or even consider. Each and every time.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 22, 2011
[Companies] Three reasons social media marketing favors small businesses
Even though companies like McDonalds may fill a room with tweeters , I don’t think they could ever match the connection and loyalty a local business owner can drive with its customers. I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. Coca-Cola.
B2B IDEAS @ WORK | THURSDAY, OCTOBER 16, 2014
[Companies] B2B Tricks to Treat New Prospects
Remember that you''re not just a company or a brand - you''re an actual human IRL. 'Halloween is right around the corner. What does that mean for B2B marketers? Opportunity. Having a little fun with a holiday lets people know you have a sense of humor. Nerd humor in B2B marketing can really engage. Click here for some ideas.
WEBBIQUITY | WEDNESDAY, APRIL 17, 2013
[Companies] How to Tame Panda and Penguin with WPO
An informative and consistently updated company blog serves as the core of a social media strategy, provides a natural outlet for keyword-rich fresh content, attracts links from diverse but relevant sources, and will likely rank well on its own as well as contributing “link juice” to your top-level domain. Guest blogging.
WRITTENT | FRIDAY, FEBRUARY 14, 2014
[Companies] 30 Must-Read Growth Hacking Resources for Digital Marketers
This collaborative blog is penned primarily by marketers at “the world’s fastest growing companies.” This Slideshare includes tips for effective marketing on a shoestring budget that have been shown to work for new companies time and time again. 'Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer?
INBOUND SALES NETWORK | FRIDAY, JUNE 21, 2013
[Companies] Why No Pain = No Sale
So many companies talk about why you need to be the subject matter experts in your field, or about developing content around the solution your provide. So many companies, their sales people in particular, are so desperate to make a sale that they think every prospect they come across has an urgent problem that only their company can solve.
HUBSPOT | WEDNESDAY, JULY 16, 2014
[Companies] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just "Moz," Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30. 'You likely know Rand Fishkin as the cofounder of Moz.
MARKETING GENIUS BLOG | THURSDAY, APRIL 1, 2010
[Companies] CRM & Marketing Automation: 7 Critical Integration Points
Often it’s best to match on email address, but in some cases you may want to match using other rules, like first name + last name + company name or phone number. While CRM systems are not built for marketers , Marketing Automation systems are and you can use the same contacts. But it’s not just a one-time import of your contacts.
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 5, 2013
[Companies] This Old Website – 7 Unfortunate Realities
'Years and years ago somebody thought it would be a great idea if the corporate communications function in the company I worked for reported in to the CFO. And all the time we were gathering data, setting cookies and pretending to understand the reports our hosting company sent over. I left soon after. Even the ones you forgot about.
B2B MARKETING UNPLUGGED | THURSDAY, AUGUST 30, 2012
[Companies] A B2B Marketing Labour Day Reading List
It’s geared for small and medium companies but I think the concepts apply to roadkill everywhere. Now I don’t like to kick a company when it’s down on its luck. So I’ll let Fast Company do it. Well just a few more trips to the hammock for most of us and then it’s back to the trough for four months of Fun with Revenue. Hooray.!
B2B MARKETING UNPLUGGED | FRIDAY, MARCH 16, 2012
[Companies] Social Media is the Lighter Fluid, Not the Barbeque
Shocking as this may seem, you’re not the only ones in your company trying to decide what the heck is up with Pinterest. In a large company, so has your PR department, your product management department, your HR team and, heaven help you, your CEO. Who takes down the people who think your company owns Area 51? Readership?
MEASURABLE MARKETING | MONDAY, JANUARY 16, 2012
[Companies] Perspectives on The Digital Privacy Debate in 2012
agree that online companies have access and control over too much of their personal information, with male consumers following at 74%. Adding to this dispute are the differing ideas around how transparent companies should be in their data collection. Privacy in the digital age.an oxymoron for. some, a heated debate for most. Trust.
MEASURABLE MARKETING | WEDNESDAY, OCTOBER 13, 2010
[Companies] How to Revive Tired Email Subscribers
Having a large number of inactive subscribers is completely normal for most companies' email lists. While this is a quick fix to the situation, it does little to stop the problem from arising again in the future, and potentially costs your company business opportunities with people who were interested in your company at one point in time.
DIGITAL VOICES | FRIDAY, NOVEMBER 22, 2013
[Companies] This Week in Digital Strategy 11.22.13
But, simply put, ROI is a correlation between the resources a company spends on an effort and the money it generates in return. To calculate the ratio, subtract the money your company spends ramping up your social media presence from the amount of revenue your online effort generates. 'Happy Friday, everyone! Enjoy the roundup below!
B2B IDEAS @ WORK | FRIDAY, DECEMBER 3, 2010
[Companies] The Sharpest B2B Social Media Monitoring Tools in the Shed - Part III
Like most social media monitoring tools, Spiral16 has the ability to help companies monitor their reputations, identify their influencers, measure the effectiveness of their campaigns and gather intelligence about their communities. Until then, has your company decided to take advantage of social media monitoring tools?
HUBSPOT | MONDAY, MAY 20, 2013
[Companies] Can Tumblr Make Yahoo Cool? Marissa Mayer's Bold, Billion-Dollar Bet
Instead, they decided to sell at a valuation not too far north of the $800 million valuation placed on the company back in 2011. Of course that’s what companies always say when they buy some hip young startup. But give Marissa Mayer credit -- you can’t turn around a sagging, $4.5-billion company (that was once a $7.2
HUBSPOT | MONDAY, DECEMBER 26, 2011
[Companies] 8 Modern Ways to Crush Your Trade Show Competition
There are hundreds of companies at trade shows vying for your audience's attention. Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. How can you effectively draw people to your booth when there are over 100 other booths and companies with competing products?
HUBSPOT | FRIDAY, JUNE 24, 2011
[Companies] The Top 5 Reasons for Mobile Marketing [Data]
And for companies with less than $10,000 in revenue per year (what we at HubSpot consider small businesses), only 0.5% With the ever-expanding market of mobile (and smartphone) users combined with the paucity of companies marketing to them, now is the time to make the most out of mobile marketing. million smartphone users in the U.S.
HUBSPOT | TUESDAY, AUGUST 14, 2012
[Companies] The Must-Have Components of a Modern Sales & Marketing Machine [INFOGRAPHIC]
Social enterprises , or companies leveraging social, mobile, and open cloud technologies to revolutionize their relationships with their customers, build customer profiles to better understand their customers' interests and needs. How powerful is your sales and marketing machine? EST. ( Register Here!
MODERN B2B MARKETING | TUESDAY, NOVEMBER 15, 2011
[Companies] Top Findings from the Marketo Email Marketing Benchmark
You can also fill out the survey yourself to get an instant, free customized report that shows you how your company compares to the industry benchmarks and top performers, including personalized recommendations for improving performance. Here are just a few of the stand-out findings in the report. More findings.
LEADERSHIP | FRIDAY, MARCH 28, 2014
[Companies] Interesting Infographics: 25 Tools To Boost Your Content Strategy
Storify – appropriate for post-secondary educators, governments and companies specializing in media. Buffer – Offering 50+ apps, this is useful for companies on strict budgets. 'I keep hearing that digital marketing continues to be a significant focus of marketing and lead generation campaigns. Tools To Help Produce Content.
MODERN B2B MARKETING | FRIDAY, DECEMBER 9, 2011
[Companies] New Twitter Redesign: Details from the Live Event in San Francisco
Twitter founder Jack Dorsey and CEO Dick Costolo led a presentation that defined the company’s vision and detailed the latest updates that will change the way people around the world connect with the things they care about through Twitter. They organized the entire company around this effort and that’s what they came to present.
SALES INTELLIGENCE VIEW | WEDNESDAY, MARCH 26, 2014
[Companies] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
He was founder and CEO of one of the first SaaS-based web-analytics companies, Keylime Software (Yahoo!), Rand is currently board member and advises numerous mobile and social media companies, including Qualcomm and SRI on big data topics, and is a managing partner with Efectyv Digital. Various companies apply different methodologies.
B2B MARKETING INSIDER | THURSDAY, JULY 18, 2013
[Companies] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
My company was launching a brand new product. 'Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. You work towards a clearly defined goal with every ounce of knowledge and effort and teamwork you can muster. What is your quest? What is your favorite color? No Yellow!”
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, OCTOBER 12, 2012
[Companies] 5 Quick Tips to Get Ahead Faster
Interview successful reps in your company. I stood in awe, staring at the dinosaur tracks we'd walked an hour to see. These ancient remnants of 195 million years ago were smack dab in the middle of the path in wide open country in Southern Utah. relentlessly pressed them for the knowledge & skills I needed to do well in my career.
MODERN B2B MARKETING | THURSDAY, MARCH 7, 2013
[Companies] How to Create Marketing People Love with Marketing Automation
This is about your brand in general, but there is also a strong connection to how you market your company. Without marketing automation, campaigns are by necessity based on the company’s schedule, not the customer’s. Customers don’t want to receive disjointed messages as they interact with your company over different channels.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JUNE 5, 2014
[Companies] Case Study: How I got on a national television show through Twitter
His company specializes in amplifying event conversations on social media to maximize exposure. Related Stories Five unbelievable social media mistakes you may be making right now Five important lessons on the economics of social media The 5 types of company Twitter accounts: What’s right for you? It’s true. Backstory.