STORIES THAT SELL | TUESDAY, JULY 13, 2010
[Companies] Case Study Copywriters: Where’s Your Cheat Sheet?
Look for answers to questions such as… How does the company refer to its products and services? Customer case studies just aren’t like other marketing projects. With a brochure, data sheet or white paper, marketing managers can usually mark the calendar for when to begin. And sometimes that’s a LONG time to wait. Share
STORIES THAT SELL | TUESDAY, JUNE 8, 2010
[Companies] Today’s Prospects Evaluate You on These 4 Criteria
Since reading Jill’s first book, Selling to Big Companies , I’ve been a fan. Sales isn’t what it used to be. Prospects are more overwhelmed than ever before. They’re pulled in a dozen different directions at any time, challenging them to actually get anything done. even interviewed her for my book, Stories That Sell.
SMALL MANUFACTURER BLOG | TUESDAY, JUNE 19, 2012
[Companies] Facebook B2B Content Campaign Increases Reach
learned quite a bit doing this campaign, but the surprising lesson is one I hadn’t expected: Facebook is a GREAT tool for small B2B companies. In May I conducted a Facebook campaign: 31 Tips in 31 Days for Generating Website Leads. liked the idea of posting tips — especially “graphical” tips. What do you think?
HINGE MARKETING | MONDAY, APRIL 7, 2014
[Companies] Visible Expert Profile: Staci Riordan
Almost immediately, the fledgling company won a huge order from the retail clothing giant, The Limited. “I looked around, and I realized that all the major fashion companies were being run by MBAs or JDs.” We study them because we want to understand how they attained that status and what we can learn from them. Teaching.
HUBSPOT | TUESDAY, JULY 2, 2013
[Companies] How to Turn All Those Conference Takeaways Into Tangible To-Do's
Prior to revamping your entire company''s strategy, take some time to do some critical thinking before your first meeting. Sit down and run any ideas and takeaways through the three R''s of implementation to determine which ones should be brought to the table at the next company meeting. You''re pumped. Excited. They''re believers.
FEARLESS COMPETITOR | FRIDAY, APRIL 5, 2013
[Companies] Doubling Down on the Blog SEO Strategy. Sales Lead Generation becomes key.
'Buffer At the start of 2013, the sales lead generation company Find New Customers made a MAJOR investment in this blog. This is what you need to know about blogs and SEO. For those who know how search programs like Google and Bing work, you know that freshness of content matters. This means frequent updates. More about that in a bit.)
BIZNOLOGY | WEDNESDAY, MARCH 5, 2014
[Companies] The second screen: what it means for small business marketers
The technology for strong mobile apps is available to any company. 'For several years, the big marketing push has been to “go mobile.” Though the concept of a smartphone was around long before it, the release of the iPhone in 2007 brought the technology mass adoption. Think graphically. Deliver quality. Photo Source).
SYNECORE | SUNDAY, MAY 12, 2013
[Companies] The Best Branded Content of the Week: May 12, 2013
Not only is this content unique and original, it is coming from companies new to the branded content game. The campaign''s impact has been furthered by promotion through the company''s social media channels with a case-study video. 'Some very cool branded content popped up this week from a few unexpected sources. Glad — Trashbag Tent.
SAVVY B2B MARKETING | FRIDAY, DECEMBER 11, 2009
[Companies] Savvy Week in Review - December 11
Must-Read Tips for B2B Search Marketing via @toprankMichelle Bowles shares tips to help B2B companies maximize the results of their Web efforts. Even though the holidays are right around the corner, things have slowed down! We have a lot ofavorite picks for you this week. Get wam, and enjoy! The Savvy Sisters. SciFi or Social Media?
INBOUND SALES NETWORK | THURSDAY, FEBRUARY 2, 2012
[Companies] There's an App for That
There are times when the mobile consumer is at a location - for example, when at the electronics store and trying to decide which brand of LCD TV you want to purchase - a company can provide value in the form of helpful information, even if the customer is not in a position to make an immediate purchase. Mobile devices generated 12.6%
VOICE-BASED MARKETING | FRIDAY, OCTOBER 17, 2014
[Companies] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
79% agree that companies that do not embrace big data will lose their competitive position and may face extinction. Senior executives polled in North America said their companies were using an average of 36 different data-gathering systems and vendors. 'Marketing has become synonymous with data and analytics. Why yes, I did. Forbes) 4.
HUBSPOT | THURSDAY, JUNE 24, 2010
[Companies] 7 Ways To Become A Leading-Edge Marketer
Is marketing core to your company, or is it window dressing? Our Small Business Marketing Health Check research reveals that growth companies are more likely to view marketing strategically, and invest more in marketing than their counterparts with flat of declining revenues. Are you taking advantage of new ways to market your company?
CK'S B2B BLOG | WEDNESDAY, FEBRUARY 16, 2011
[Companies] Social Slam: The Social Media Event Of 2011 (Join Us On April 13th!)
As with all of the wonderful speakers, I'm fortunate to be in his company. You're invited to Social Slam: the biggest social media party of the year! This conference is designed to let you interact with experienced social media marketing practitioners who are out there actually doing this stuff — not just preaching about it. Ticket
GREAT B2B MARKETING | TUESDAY, JULY 19, 2011
[Companies] Marketing Strategy: Too Broad, Too Narrow or Just Right?
On the “too broad end, lots of B2B companies, desperate for recognition and revenue, try to be everything to everyone. One of our Fusion Marketing Partners teammates worked for a company whose small C-level and business development team had dozens of potential deals cooking, not one of them anywhere near the one-yard line.
TRADESMEN INSIGHTS | THURSDAY, JUNE 27, 2013
[Companies] B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges
'Today we have a guest post from Michele Linn the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. The eBook breaks costs down for both midsize and large companies. Engagement. Quantity. Budget.
MODERN B2B MARKETING | TUESDAY, AUGUST 26, 2014
[Companies] Why You Need an Editorial Calendar for Social
'Author: Maggie Jones In our experience, companies tend to have one of two problems with social marketing : 1) they can’t think of anything to post, or 2) they’ve got so much material that they overwhelm their audiences — which means that their brilliant messaging and razor-sharp wit gets lost in the noise. Social Media
WORKFACE | MONDAY, JULY 30, 2012
[Companies] Human Availability & Website Visitors = Great Investment
This data certainly supports investing to improve your prospective customers experience when visiting your company’s website (and it makes one wonder whether social media investments are disproportionately high right now based on where companies are really getting their customers from). bounce" or "abandonment"). With 2.2
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, OCTOBER 16, 2013
[Companies] [Video] The Only Sales Letter You'll Ever Need to Write
You wonder just how much you should include about your company, products and services. 'If you''re like most sellers, you want to create the perfect message -- one that your prospects will read and immediately pick up the phone to invite you into their offices. You agonize over what to include in it. Here''s the deal. You need to get over it.
FATHOM | MONDAY, JUNE 30, 2014
[Companies] Canada’s Anti-Spam Legislation (CASL): What You Need to Know
Companies who knowingly mislead recipients with false sender information could be looking at pricey fines in the millions and even criminal charges. 'If your current send list includes recipients in Canada, the new anti-spam legislation (taking effect tomorrow) is something you’ll want to become familiar with. Does not require consent.
INBOUND SALES NETWORK | FRIDAY, JUNE 21, 2013
[Companies] Why No Pain = No Sale
So many companies talk about why you need to be the subject matter experts in your field, or about developing content around the solution your provide. So many companies, their sales people in particular, are so desperate to make a sale that they think every prospect they come across has an urgent problem that only their company can solve.
INBOUND SALES NETWORK | WEDNESDAY, MAY 30, 2012
[Companies] Trouble Cutting Through the Noise?
These are the problems that many companies have. In today’s day and age, so many companies are trying out online lead generation. As Seth Godin points out: “ You will be judged (or your will be ignored) ” So many companies are worried about what people will say about them that they say nothing at all.
FIFTH GEAR ANALYTICS | THURSDAY, MAY 3, 2012
[Companies] Does Your Startup Lack Data Science?
Furthermore, “crowdfunding” is now a reality, as companies can have 500 unaccredited investors, and 2,000 total investors, before being required to register with the SEC. Christopher Brodhead. Last month, President Obama signed the JOBS Act (Jumpstart Our Business Startups) into law. Great news, right!? Customers: Who buys it? Who uses it?
HUBSPOT | WEDNESDAY, JUNE 16, 2010
[Companies] Demand Generation vs. Inbound Marketing – Is There a Difference?
Which approach should your company focus on? The demand generation approach is really gravitated to by companies with sales driven cultures that place an emphasis on the cold call. Inbound marketing is all about creating content and viewing yourself, company, etc. What does each phrase mean for marketing and sales? world.
CONVERSIONATION | WEDNESDAY, JULY 18, 2012
[Companies] How to Unsuck at Personalization in Marketing
mention the research, that was done on a subset of the company’s clients, since it also shows that d espite the growth of the number of touchpoints, the number of channels used hasn’t risen. The truth is that many companies utterly suck at personalizing with the preferences and needs of their – prospective – customers in mind. Right.
B2B MARKETING ONLINE | FRIDAY, AUGUST 20, 2010
[Companies] If Facebook was a country.
The views expressed in this blog are personal views of the author only and not of any company or organisation in anyway associated with the author. I'm sure everyone now knows that if Facebook was a country, it'd be the third largest in the world. If Facebook was a country everyone would have dozen of friends they don't know.
TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 12, 2013
[Companies] From MAGNET: Where Will You (And the Workforce You Need) Be in Five Years?
We help companies shore up quality, improve productivity, train their current workforce and develop new products. The outline was clear: help companies understand the crucial pieces of workforce development as they plan their business growth. Can your company grow any of those internally? Will you develop current staff?
BLOG MY CALLS | FRIDAY, FEBRUARY 21, 2014
[Companies] The Friday Marketing RANT: Marketers, Get Your Crap Together
And while I won''t mention the company by name, let''s just say that someone dropped the ball. To create these webinars , we partner with companies from all segments of the marketing world. An executive from our partner company was going to present very, very cool content. We''ve never had to cancel a webinar before. get it.
LEADER NETWORKS | MONDAY, AUGUST 30, 2010
[Companies] How To Find Your Thought Leadership Voice Online
But as it turned out, conversation and comradeship on that trip gave birth to a new company, one that succeeded and where I would have wanted to work. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Most would say it's an imperative.
LEADER NETWORKS | MONDAY, NOVEMBER 22, 2010
[Companies] How to Select An Online Community Software Vendor
At Leader Networks, we help companies select a software tool based on a business requirements document (BRD) created to define the strategy, goals and purpose of the community - see the " How to build an online community " post. Factors to consider when selecting a platform include: implementation path, feature mix and pricing.
LEADER NETWORKS | THURSDAY, JANUARY 27, 2011
[Companies] Community Manager Appreciation: Secrets of B2B Communities
The CIO of a well-known consumer products company contacted me and wanted to share an important professional issue but was concerned about shielding his identity. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. was horrified. If so, how?
HUBSPOT | THURSDAY, APRIL 7, 2011
[Companies] Transforming Your Marketing Culture with Seth Godin [@InboundNow #15]
In the show we chat about: How companies can transform the way they do business by poking the box. How companies can provide an environment that encourages innovation & doesn’t shun failure. How companies can stand out and transcend traditional marketing tactics. Seth Godin joins us for episode #15 of Inbound Now !
WRITING ON THE WEB | MONDAY, NOVEMBER 15, 2010
[Companies] The Ladder of Emotional Values: Pleasure Reigns
According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online? Videos. Music. Digg this!
HUBSPOT | WEDNESDAY, AUGUST 31, 2011
[Companies] 13 Mind-Bending Social Media Marketing Statistics
53 percent of people on Twitter recommend companies or their products in their tweets. Many of us know that social media marketing is an important part of a solid inbound marketing strategy. This post is for them -- and you. 13 Mind-Bending Social Media Marketing Statistics. Source ) Tweet This Stat! There are more than 3.5
FUNNEL FOCUS | THURSDAY, JANUARY 6, 2011
[Companies] 5 Ways to Prevent Sales Funnel Leakage with Marketing Automation
Leads will continued to be nurtured by marketing until they are sales-ready – and when passed back to Sales, your company will be top of mind. In the b2b world of long sales cycles involving multiple decision-makers and influencers, sales funnel leakage is one of the most challenging issues Sales and Marketing face.
LOOPFUSE | MONDAY, OCTOBER 25, 2010
[Companies] Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
Looking forward: LoopFuse OneView v3.28 October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. The coming release focuses on adding rich Social Monitoring, Inbound Marketing, and Search Engine Marketing functionality to the already lengthy set of Marketing Automation features found in OneView.
WINDMILL NETWORKING | WEDNESDAY, AUGUST 18, 2010
[Companies] 7 Ways to Sell Social Media to Your Marketing Department
This question actually brings up two very important questions: 1) Why are some people and companies way behind the curve on social media while others are way ahead of it? Should Marketing be in Charge of Social Media in Your Company? We are behind the curve and I need the buy-in of marketing to move forward. Tread with caution. Thanks!
FUNNEL FOCUS | THURSDAY, APRIL 1, 2010
[Companies] Lead Nurturing Webinar Q&A
This varies from company to company. We are in mid-sized company. At the beginning of a company's growth - every lead is a golden lead and goes to sales. Thanks for all those who attended our BtoB webinar today with Tony Jaros of Sirius Decisions. If we don't have the answer, we'll find you a resource to help.
LOOPFUSE | MONDAY, SEPTEMBER 13, 2010
[Companies] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
I’m honored to keep company with the other great folks here. 7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Insightful and regularly updated.
WINDMILL NETWORKING | THURSDAY, APRIL 14, 2011
[Companies] Twitter for B2B Marketing Case Studies: Four Ways How Tweets Lead to Business
My favorite example of how one tweet set up a 6 figure deal for a B2B company is this one: shoretel or avaya? While most companies focus on the reputation management side of social media monitoring, I believe that monitoring conversations can lead to business opportunities. Twitter is now 5 years old – Long Live Twitter!
WINDMILL NETWORKING | MONDAY, OCTOBER 1, 2012
[Companies] The Social Media MBA: Part 9: Traditional Marketing and Technology Driving Social
It’s encouraging to see companies address gaps between social media marketing initiatives and technology. In the 90’s, companies began to improve on Customer Relationship Management (CRM) by making it more of a two-way street. Traditional and social strategies should be integrated for an overall effective marketing strategy.
MODERN B2B MARKETING | FRIDAY, AUGUST 23, 2013
[Companies] How to Beat Gmail’s New Tabbed Inbox
Note to my fellow marketing brethren: I do always check my promotions tab to make sure I am not missing any hot sales, important news updates, or correspondence from companies I love, as you will soon see. Plus, as a marketer who works for a marketing automation company, I was impressed by their straightforward approach. Awesome!
EB2BLEADS | MONDAY, SEPTEMBER 5, 2011
[Companies] What Do Inbound Marketing Agencies Do ?
Inbound marketing agencies help companies get found and maximise their return from digital marketing. Traditional outbound marketing agencies have relied on broadcasting message to individuals or companies that represent a certain target profile or market segment using mainstream media. Launch company blog. Developing Campaigns.
TOM PISELLO | THURSDAY, SEPTEMBER 9, 2010
[Companies] SaaS Solutions Becoming the Standard for Marketing Solutions
Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. CIO Priorities for 2011 Indicate Continued Frugaln.
TOM PISELLO | THURSDAY, SEPTEMBER 16, 2010
[Companies] Marketing Budgets on The Rise. Sign of Economic Recovery, or Head.
Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. Sign of Economic Recovery, or Head Fake?
TOM PISELLO | FRIDAY, NOVEMBER 5, 2010
[Companies] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. CIO Priorities for 2011 Indicate Continued Frugaln.
HUBSPOT | THURSDAY, AUGUST 25, 2011
[Companies] How Marketing Automation Fits Into Inbound Marketing
In fact, HubSpot has an alternative to traditional marketing automation that triggers communications based on your leads' entire experience with your company across channels, sending communications designed to benefit them, not interrupt them. Here are a few tips to start off your inbound marketer's guide to marketing automation.
KOMARKETING ASSOCIATES | MONDAY, JUNE 2, 2014
[Companies] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
Author Note: A variation of this article originally appeared in our company newsletter, which we publish quarterly. Subscribe to our newsletter to get access to more specific information like this, as well as company updates, announcements, etc. This according to coverage from Search Engine Land and SEER Interactive. How so?
KOMARKETING ASSOCIATES | MONDAY, JUNE 23, 2014
[Companies] What Jeremy Paxman Doesn’t Know About Twitter Best Practices
Here are some quick facts: Companies that have 1,000 or more Twitter followers receive 800 more website visits per month, according to HubSpot. 12 Examples of B2B Companies Managing Impactful Twitter Profiles. What would content marketers say in response to Paxman’s comments? Keep it short. Follow your interests. Space it out.
ENGAGE | FRIDAY, MARCH 8, 2013
[Companies] 3 Lessons Content Marketers Can Learn From Elton John
One of music’s most mercurial, anti-establishment artists lent his brand to two of the biggest companies in the United States, and the ads were wildly successful because of the high quality of the music. The takeaway from this song is that it’s okay for your company to embrace its inner mental patient every now and again. Peter?”
HUBSPOT | WEDNESDAY, DECEMBER 17, 2014
[Companies] Human-to-Human Marketing: A Trend for 2015 and Beyond
There’s no better feeling than seeing a commercial or post in any of your social feeds that just makes you say, “[So-and-so company] really gets me.”. wise man once said , “Humans don’t buy from companies; humans buy from humans, so solving for humans is every smart company’s primary goal.”. That sounds horrible, right?
SALES CHALLENGER | TUESDAY, NOVEMBER 6, 2012
[Companies] The Path Less Taken: How to Invest and Divest to Win “The Customer Expectations Race”
As the customer service world becomes a much smaller one and the competitive environment intensifies, customers feel more empowered and possess greater expectations for more tools, more channels, and more options to contact companies for their issues. Or maybe… companies are just not running the right race. Identify poor fit channels.
WINDMILL NETWORKING | MONDAY, DECEMBER 19, 2011
[Companies] The 25 Best Social Media Books of 2011
Through his experience and work as the CEO of the social media agency Likeable Media, he teaches us how to engage fans and followers alike, offering up actionable tips that will greatly improve your company’s social media presence. There were simply too many great additions to literature that exists on social in 2011 to be limiting.
BUSINESS GROWTH DEVELOPMENT | WEDNESDAY, OCTOBER 3, 2012
[Companies] Sales Trends Of 2012 And Beyond
'Agile Adaptation - Sales have been a moving target in the present climate for a lot of companies and there are many contributing factors at play. The rumblings afoot are that 2013 and beyond could start to see increased activity for companies in areas that were not necessarily seen as mission critical or disruptive enough for investment.
BUSINESS GROWTH DEVELOPMENT | WEDNESDAY, OCTOBER 3, 2012
[Companies] Sales Trends Of 2012 And Beyond
Agile Adaptation - Sales has been a moving target in the present climate for a lot of companies as their are many contributing factors at play. The rumblings afoot are that 2013 and beyond could start to see increased activity for companies in areas that were not necessarily seen as mission critical or disruptive enough for investment.
TOM PISELLO | MONDAY, SEPTEMBER 20, 2010
[Companies] Frugalnomics: Business Productivity and Cost Reduction Remains Top.
companies cite "business productivity and cost reduction" as their top business concern. Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. position to No.
B2B MARKETING TRACTION | WEDNESDAY, FEBRUARY 6, 2013
[Companies] Today’s B2B Marketer Must BAT, not BANT
Buyers find your company, you don’t have to try to find them. What is marketing’s role before it hands off a lead to sales? Today marketers need to BAT, not BANT. BANT stands for Budget, Authority, Need and Timeframe. These are things that marketing needed to identify before they could qualify a lead. Readers, what do you think?
B2B MARKETING TRACTION | TUESDAY, MAY 22, 2012
[Companies] How to Engage Your B2B Prospects with Great Content
Now that you’ve attracted qualified prospects to your brand, company, website, product or services, what do you do if they are not quite ready to buy now ? The answer – engage them, the middle step in the inbound marketing process of attract – engage – convert. Develop your B2B buyer personas. What can you offer up?
B2B MARKETING TRACTION | TUESDAY, SEPTEMBER 27, 2011
[Companies] B2B Marketers: Re-purpose Content with a Purpose
If someone at your company is a prolific speaker, take their most popular presentation and create a whitepaper or an article from the same content. Tweet. Now more than ever, optimized online content is the key to attracting prospects to your website. The answer is re-purposing. Repurpose the same content into a video.
B2B MARKETING TRACTION | WEDNESDAY, OCTOBER 12, 2011
[Companies] Fuel Your Online Marketing Machine with Dynamic Content
It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. Does your online content make your phone ring? He was trying to make a decision about how to launch a technology product and saw that I had written about his issue. Here are some ideas: Blog posts.
B2B MARKETING TRACTION | FRIDAY, OCTOBER 21, 2011
[Companies] How Dare You Call That Article a Whitepaper?
Whitepapers were seen as successful online marketing tactics for technology and research companies. If I see another online article masquerading as a whitepaper, I think I will scream! It is not OK to slap a few paragraphs together, upload the finished document, and invite visitors to your website to “Download Our Whitepaper.”
SAZBEAN | THURSDAY, FEBRUARY 14, 2013
[Companies] Social lessons from the traditional loyalty program playbook
According to ExactTarget, 51 percent of fans say they rarely or never visit a company’s page after “liking” them. And 71 percent of fans say they have become more selective about “liking” companies on Facebook. Anyone who tells you a tweet is worth a specific amount of money is wrong. Do you want them to review your products?
SAZBEAN | WEDNESDAY, DECEMBER 1, 2010
[Companies] Social Media as a Vital Customer TouchPoint
Are your company or products mentioned on social media by customers having problems? Even if you’re not doing any other type of social media outreach, at the very least, monitoring for mentions of your company and products can go a long way for improving your online reputation. They don’t care about your process. And how?
B2B MARKETING SAVVY | THURSDAY, AUGUST 27, 2009
[Companies] First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz
A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch. No previous company-branded social media outbound campaign. Another very valuable outcome was that relationships were newly formed between otherwise isolated social media advocates w/in the client company itself.
MARKETING ACTION | TUESDAY, FEBRUARY 18, 2014
[Companies] 5 Helpful Tips for Sales and Marketing Cooperation
However: A December 2011 report by Aberdeen Research showed that companies that are best-in-class at aligning marketing and sales: Find that 40% of the sales forecasted pipeline is generated by marketing, compared with 22% among Industry Average companies and 13% for Laggards, and. Sounds a bit like the grade school playground, yes?).
DIGITAL BODY LANGUAGE | WEDNESDAY, NOVEMBER 4, 2009
[Companies] Winners of the 2009 Markie Awards
The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world. It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience.
HUBSPOT | THURSDAY, MARCH 10, 2011
[Companies] 3 Marketing Lessons from Seth Godin’s New Book "Poke the Box"
As an example, Seth points out Apple and the way the company now dominates the tablet computer market. Embracing failure helps companies learn fast and adapt to rapidly changing business environments. The cycles of success for companies are dropping from 80 years to 40 years to 20 years," says Seth. Take Initiative.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 13, 2014
[Companies] How Marketing Can Collaborate with Sales to Create Engaging Content
Finding the common places and using them to build content will make both teams look good and positively affect the company''s bottom line. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Sharmin Kent , Marketing Content Specialist at TinderBox. But that''s much easier said than done. Let sales take the lead.
YOUR SALES MANAGEMENT GURU | SUNDAY, APRIL 28, 2013
[Companies] Old Ways of Doing Business, No Longer Work
Indeed, emotional competence makes up about two thirds of the ingredients of star performance in general , but for outstanding leaders emotional competencies – as opposed to technical or cognitive cues – make up 80 to 100% of those listed by companies as crucial for success. 'Old Ways of Doing Business No Longer Work.
THE B2B RESEARCH BLOG | TUESDAY, NOVEMBER 11, 2014
[Companies] A wake up call for market research agencies
The post A wake up call for market research agencies appeared first on Circle Research - B2B market research company 'Greenbo ok has just published the latest edition of the GRIT Report. The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. Note this.
TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 5, 2012
[Companies] Are You Using B-to-B Social Forums?
Social forums are an ideal way for B-to-B companies to demonstrate their expertise and knowledge. Forums are intended for people to exchange ideas and gather info. There are several to choose from… Quora , HighTable and LinkedIn to name a few. Most of my experience has been using LinkedIn. Acknowledge alternative solutions.
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 20, 2012
[Companies] 5 Steps To Emails That Get You New Customers
Even in the current environment where it seems that we each receive 50 emails a day from companies selling their services, email can still work. Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Create one that equates to leads, sales pipeline and new customer sales revenue. Photo Source.
FATHOM | MONDAY, JUNE 9, 2014
[Companies] Why All Marketing Is Digital Marketing
Your company’s website has that phrase all over it. And to mess with your head even further, you can’t escape the digital realm even if you don’t have a company website. 'In homage to Senator John McCain’s 2008 presidential run , we are all digital marketers now. What, are you crazy, Paul? All the time.
HUBSPOT | THURSDAY, SEPTEMBER 11, 2014
[Companies] Experts Tell All: The 20 Laws of Sales & Marketing
It''s one thing to follow rules and best practices, but creating brand interactions that are thoughtful, memorable, and unique is how companies like Apple have built a community of evangelists. The problem is, ''get inspired'' never seems to make it on to our to-do lists. that are sure to inspire. Feeling inspired? Click to Tweet).
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JANUARY 31, 2014
[Companies] More New Systems Challenge the Marketing Automation Status Quo
Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Although this approach is popular, there are others. Here are a few options. to $9.99
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MAY 20, 2011
[Companies] Pirates, Train Wrecks, and Marketing Automation
Summary: Selecting a marketing automation system is an adventure. Here's the screenplay. Ready when you are, CB. spent most of this week at the inaugural DemandCon conference in San Francisco. But the heart of the Workbook is a series of checklists like the one below, whereas DemandCon asked presenters to avoid long lists of bullet points.
ONPATH | WEDNESDAY, JANUARY 23, 2013
[Companies] Undercover Sales Boss (Webinar) February 13, 2013
Each week a senior executive of a big corporation goes undercover to investigate what’s really going on deep inside their company. He will reveal the biggest challenges enterprise companies face when it comes to growing their sales. Have you ever watched the TV show Undercover Boss ? Register today. Can't attend? No problem.
BUYEROLOGY | MONDAY, NOVEMBER 14, 2011
[Companies] Buyerology Trend: Think BIG Insights vs. BIG Data
While research can be found that data-driven companies do outperform non-data driven companies, the C-Suites in corporate worlds can be drowning in data and can never hear the still voice of their existing customers and prospective buyers. We know, to a degree, what buyers are doing. The Future.
HUBSPOT | TUESDAY, SEPTEMBER 24, 2013
[Companies] Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
If your company engages in PPC marketing, you can still access a treasure trove of valuable search query data by linking your company’s AdWords account with your Google Analytics account and use that data for future keyword research projects.". For most companies, the lion’s share of organic traffic will likely fall into this category.
MARKETING ACTION | FRIDAY, OCTOBER 4, 2013
[Companies] New California Do Not Track Law Affects Online Marketers
The first thing for marketers to know is that this is a disclosure law, not a law creating new consumer rights or imposing substantive requirements on companies. The new law adds requirements affecting how companies respond to Do Not Track mechanisms – but there is not yet an industry-accepted definition of Do Not Track. B2B Marketin
WINDMILL NETWORKING | TUESDAY, JANUARY 17, 2012
[Companies] Top 10 Social Media Blogs to Follow in 2012
Social Media B2B - Social Media B2B serves as a relevant news source and discussion site on how social media impacts B2B companies. ConverStations - Mike Sansone believes that blogs are ”Conversation Stations” He dubs himself a “Conversation Condutor”, guiding companies in building their own business sites.
JUNTA 42 | WEDNESDAY, OCTOBER 19, 2011
[Companies] 10 Questions to Ask Before You Blog
How will the execution process work within your company (see Content Marketing Workflow ) and how will you market the blog ? One of the most frequent questions I receive while traveling is about blogging. The questions revolve around how to get started, what to talk about, and even what software to use. Here are a few…. Can it?
HUBSPOT | TUESDAY, FEBRUARY 7, 2012
[Companies] Why User-Generated Content Is More Important Than You Think
73% of Millennials say that consumers care more about customer opinions than companies themselves do. They also think companies don't offer enough ways to share feedback. Be the company that proves them wrong and gives them what they want. Generation Y as a Power Purchaser. Getting Started With User-Generated Content.
BIZNOLOGY | THURSDAY, MAY 2, 2013
[Companies] Are You Ready for Social + Mobile + Big Data + Cloud?
Their 2012 report, “The social economy: Unlocking value and productivity through social technologies”, showed that 90% of companies using social technologies derive some business benefit from them but that only 3% of companies derive substantial benefit across all their stakeholders. 'Photo credits: www.roadtrafficsigns.com.
BIZNOLOGY | WEDNESDAY, JUNE 13, 2012
[Companies] Of dinosaurs, birds, and Enterprise Social Platforms
Over the years, I got tired of hearing why Apple’s designers were so much better than Microsoft’s engineers, then how Microsoft’s strategy brought Apple to a near death situation and finally the tale of Microsoft’s stock being as good as a $3 bill but Apple certainly going to be the first one trillion dollar company.
BIZNOLOGY | MONDAY, MARCH 12, 2012
[Companies] Should PPC and SEO campaigns have different landing pages?
If you work in a small company, you might never have considered this as a question. But if you work for a large company, this isn’t a funny question at all. Number Of Landing Pages Currently In Use For eTailers (Photo credit: Matthieu Dejardins, eCommerce Activist). Why pay for two different pages about exactly the same thing?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 29, 2011
[Companies] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
Both the ExactTarget and Eloqua announcements reflect a strategy of positioning their products as a company’s primary customer management system. You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 30, 2010
[Companies] Four Must-Have Metrics for Marketing Measurement
Purpose: to show the company’s return on its marketing investment. Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture. This is more meaningful than attributing some fraction of the final revenue directly to each program.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 5, 2009
[Companies] B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
From this perspective, another reason combined marketing automation/CRM systems are first being offered to small companies may be that it’s easier to provide good performance for both applications when volumes are small. hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University. Vendors take note.
INSIGHTIQ BLOG | WEDNESDAY, JANUARY 11, 2012
[Companies] QR Codes: Why Marketers Shouldn't Slow Down
Other companies have taken a more creative approach: As part of their " Our Turn to Serve" campaign , Heinz allowed customers to use QR codes to send personal messages to U.S. Earlier this month, AdAge published an article suggesting QR codes have not taken off with consumers , claiming that only 5% of Americans have actually used them.
HUBSPOT | TUESDAY, MARCH 17, 2015
[Companies] How to Ace Your New Job in the First 100 Days [Free Ebook]
'The first 100 days at a new company or in a new role are critical for your future success. To demonstrate your effectiveness and make your boss happy that they hired you, you should aim to achieve wins early and often. Brian Lavery , Head of EMEA SMB Marketing at Twitter. Tweet This Quote]. Question everything. Tweet This Quote].
INSIGHTIQ BLOG | THURSDAY, AUGUST 15, 2013
[Companies] What Your Content is Saying About You
Of course, there are proprietary pieces of technology that may differentiate each vendor from one another, but overall, the distinct value proposition that a B2B company can offer is not a piece of technology. 'As a B2B marketer, I take content development pretty seriously. But my love of content goes further than that. Ah, the perfect fit!
SALES LEAD DYNAMICS | THURSDAY, JANUARY 31, 2013
[Companies] Queen of her Niche
” After a career in sales and marketing, including senior positions at two Fortune 100 companies, Lynne had two goals: to be her own boss and to help women. Lynne Smith personifies the term “perpetual motion” She has a breathtaking array of business development activities. She networks. She writes. She speaks. She coaches.
DIGITAL VOICES | MONDAY, AUGUST 20, 2012
[Companies] Scaling Up To Handle Big Data Analytics – The Cloud Could Be The Key
Before the cloud phenomenon, companies requiring big data capabilities needed to purchase the machines that comprised the processing power they required even if it was only fully utilized all the time. Computing on the scale required to handle Big Data comes with a number of challenges. Store. Analyze. Share. Barriers to Entry.
SALES LEAD DYNAMICS | WEDNESDAY, OCTOBER 20, 2010
[Companies] Extra, Extra: To Get More Leads, Harness the Power of the Press Release
After all, you don’t release new products, open offices, acquire companies, or issue earnings statements. Once upon a time a press release was designed solely to get media attention. The goal was a (favorable) mention in print or on the air. The media were the messengers. Things have changed. You are now the messenger. Why Publicity Matters.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, OCTOBER 14, 2013
[Companies] [Video] 4 Critical Questions to Outsmart Your Sales Competition
How the company changing? 'What if you were at risk of losing your best customer? It’s time to get your thinking cap out again. m here to stretch you out of your comfort zone so you can see things in new ways. Today we’re going to look at your very best customer – the one you love working with and who contributes a fair share to your income.
MODERN B2B MARKETING | MONDAY, OCTOBER 27, 2014
[Companies] To Prefer or Not to Prefer: You Must Ask The Question
Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers. 'Author: Letty Ernst Admittedly, I am a salesperson for Marketing Software, but I’m also a consumer just like you, so I have a feel for what works and what doesn’t on the internet. Yes, or no.
FATHOM | TUESDAY, JULY 22, 2014
[Companies] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
Find your company’s “expert(s).”. Get to know people in your company with industry authority (particularly in executive management) and assist to help them grow their audiences. Optimize their social media profiles and or help them write content for your company’ site. Work on getting quotes from experts not in your company.
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 9, 2011
[Companies] Savvy Speaks: Don't Try These Marketing Tactics!
So often in the rush to be on the “cutting edge” companies will use a campaign on even a tone of language that differs greatly from their message - the idea of how they want their customers to see them. While lead quality is getting more mindshare, some companies still push for more leads no matter what. Heather. Michele.
MODERN B2B MARKETING | FRIDAY, JULY 13, 2012
[Companies] Six Steps to Keep Your Content Marketing Squeaky Clean
Creating content is a fantastic way to fuel your inbound marketing methods, but too often companies focus primarily on creating content, and not enough on cleaning it up. Definitely a daunting task for any company that focuses on content as the big rock to their B2B marketing efforts. It is created and then it is forgotten about.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 15, 2014
[Companies] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
Digital technologies are disrupting established business models, with Gartner predicting that by 2017, 25% of all market leaders will lose their top spot to a company founded after the year 2000 because of the newcomer’s ability to use digital technologies more intuitively and effectively. The stakes are incredibly high.