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  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Companies] Buying B2B Email Marketing Lists: Challenges and Recommendations
    Marketing lists are often acquired sporadically, and when these acquisitions are handled by various groups, companies lose the opportunity to learn from their successes or failures. would rather see a company build their list organically over time, creating a list of people that have opted in specifically to hear from them.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 10, 2012
    [Companies] 12 Compelling B2B Social Media Slideshare Presentations
    Creating a Social Business for B2B Companies. B2B marketers give lots of presentations in today’s work environment, and are always looking for inspiration for new ideas and new ways to present those ideas. Share your best work with us in the comments. Attentionomics Captivating Attention in the Age of Content Decay.
  • SOCIAL MEDIA B2B  |  MONDAY, JANUARY 3, 2011
    [Companies] Social Selling Throughout The B2B Sales Cycle
    Engaging today’s socially-savvy customer involves far more than a grasp of the basic facts and figures about their companies, and requires a broader view that incorporates recent business events, social conversations and social relationships – in other words, social intelligence. critically drives their sales team’s success.
  • MI6 MARKETING AGENCY  |  FRIDAY, JULY 9, 2010
    [Companies] Groundswell Blook Report, Chapter Three: The Social Technographics Profile
    Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build relationships, build reputations and generate revenue. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Chapter 3. tags: social media ).
  • FATHOM  |  FRIDAY, OCTOBER 4, 2013
    [Companies] Key Content Marketing World Insights from Fathom Writers
    Your company can practice Youtility by first figuring out what your audience cares about through keyword research and social media research. Use social media to promote Youtility first, your company second. For many companies, this means a dramatic shift from the way they currently go about creating content. And CMW did its job.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 30, 2012
    [Companies] How Do You Appeal to the Distracted Buyer?
    Marketers need to assume that anytime a buyer is checking out your content, they’re probably reading or watching something else at the same time, said Tom Martin , who runs the marketing consulting company Converse Digital. by Jesse Noyes | Tweet this Here’s the good news: people are consuming more content on a daily basis than ever.
  • BIZNOLOGY  |  FRIDAY, JANUARY 23, 2015
    [Companies] Mobile will disrupt your industry: 3 ways to protect your business
    To pick one example, online travel reservations company Priceline not only sells reservations through its signature brand and its subsidiary Booking.com, it provides hotel management and reservations technology directly to a number of individual hotels, and also owns OpenTable, the restaurant reservations service. That means some 4 to 4.5
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, DECEMBER 12, 2011
    [Companies] [Video] How You Can Be an Invaluable Sales Resource
    Tons of companies have the same passion for excellence. In today's marketplace, your prospects have so many options -- and they know it. When you tell them, "We're special" -- they don't believe you. If you say, "We have a passion for excellence" -- they don't care one little bit. mean it. It's not about our product or service any more.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Companies] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    Held in the heart of downtown Boston, this event brings together B2B marketers from all company sizes to share insights on marketing latest trends, and serves as a floor to network with other marketers and experts in the field. Conversations are happening peer to peer, outside of where companies have control.” Eloqua user, spotted!
  • WRITING ON THE WEB  |  FRIDAY, NOVEMBER 11, 2011
    [Companies] The Homer Simpson Guide to Neuromarketing
    Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by  biases and flaws. We think we are rational, logical, and smart human beings. Approximately 85% of the time our brains are on autopilot. How do we know?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Companies] 10 Ideas: Standing out in the social media jungle
    But consider getting some actual marketing and client experience with a company or an agency before hanging out your shingle. The other day in my Twitter stream @joe_sharkey asked:  &# As a new graduate, how do I stand out in the social media jungle?&#. promised I would write him a blog post in response, so here it is! And you probably are.
  • E-LIGN  |  FRIDAY, JULY 26, 2013
    [Companies] Start-up Client Success Story
    They came to us with their idea and asked us how to get the company off the ground. We started from the bottom up by helping them brainstorm a company name. 'Our client Fan Bags puts a spin on the traditional corn-hole game by allowing consumers to buy exchangeable face-plates. Inbound Marketing Website Design
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 12, 2010
    [Companies] Critical Elements of the One-Page Marketing Plan
    Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals). Who does your company serve? Tweet. Critical elements of the one-page marketing plan: Vision, Mission and Goals. SMART Goals. Customer Segments or Personas.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Companies] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
    About the author: Derek Edmond is Managing Partner of KoMarketing Associates, a B2B internet marketing company specializing in SEO, PPC, and social media consulting services While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. Optimize Key Page Elements. Page copy.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 13, 2010
    [Companies] Are You Making Your B2B Prospects Think Too Much?
    She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Ever read one of those books that makes you look at your world a bit differently? Right now, that book for me is Don’t Make Me Think by Steve Krug. We don’t read pages. We scan them. We satisfice.
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 16, 2009
    [Companies] 10 Things Fashion Can Teach Us About Marketing
    People also shy away from mature companies trying to do the young-and-hip thing. My inner girlie-girl wanted to come out and play. Here are ten fashion rules reinterpreted for the world of marketing. Let's test your catwalk savvy. It's about the whole package: Nothing ruins a great outfit like a pair of bad shoes. and cliffs. " 10.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 4, 2010
    [Companies] Learn How to Do an SEO-Optimized Online News Release from the New IPad Todo App Example
    Even small companies can make a news splash by emulating these best practices on PR Web. As a result, plenty of small companies are benefiting from the apps they have developed for the new tablet computer. Appigo is a small company, but it’s thinking big about the huge iPad opportunity. Todo from Appigo is one such app.
  • INBLURBS  |  THURSDAY, FEBRUARY 2, 2012
    [Companies] How Word-of-Mouse can Drive Revenue for your business
    Can this information they find about your company influence them positively to buy your products? The influence of user generated content on purchase decisions is increasingly growing. Especially the digital natives 18 to 34 account for this trend where products and services are recommended to friends, business partners and family.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JUNE 28, 2011
    [Companies] Easy-to-Read Fonts Improve Site Visitors’ Experience
    Tweet One of the big mistakes I see companies make with Web content is using the wrong font size and color. I’m referring specifically to fonts that are small, a very light color, reversed out, or placed on a tinted background — as these screen shots show. An example of small, gray type. An example of reversed out type.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 15, 2010
    [Companies] 5 Ways to Write a Killer B2B Blog Post
    For example, an event planning software company could leverage a news item about the Winter Olympics on its blog. post could discuss the planning element of the large-scale event, and tie in the company’s business offerings. Make a list. One of the simplest B2B blog post concepts can be the most effective: list posts.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 7, 2013
    [Companies] What eMagine Customers are Saying: Client Recommendations
    can’t wait until our subsidiary company is ready for a website so I can work again with the wonderful eMagine team.” “Emagine has been a highly trusted partner for me at numerous high-tech software companies and never disappoints! Kristopher Sarajian, Marketing Director at Infinata (a Pearson company), Greater Boston Area.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 16, 2013
    [Companies] Five ways to help your product market itself online
    good example of this is the social influence company Appinions. Can you provide a public option that allows business users to highlight and share content that might promote them or their company? 'By Neicole Crepeau, Contributing {grow}  Columnist. Here are five methods to consider. 1) Perfect Social Prompts. 4) Rewards and Prizes.
  • MARKETING ACTION  |  FRIDAY, JANUARY 3, 2014
    [Companies] 12 SEO Experts Weigh In on SEO 2014 Predictions
    Michael Cottam ( MichaelCottam.com ) is a Portland SEO consultant who has worked for companies such as IBM and ProCom. This is going to become a bigger and bigger area of focus and a great opportunity for SEO companies that used to do “link building.”. Their answers may help you prepare and ramp up for the coming year. Go figure.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 4, 2012
    [Companies] Make Your Blog All It Can B2B
    The fact is, for many B2B companies, keeping up a corporate blog can be difficult. Your blog should go beyond just your company, product, or service; it should be the place where customers and non-customers come because you’re helping them and they like what you have to say. What are people asking about on social networks?
  • HUBSPOT  |  FRIDAY, FEBRUARY 25, 2011
    [Companies] Is Your Business Prepared for the Mobile Browsing Takeover?
    Companies who take advantage of it will win, and those that ignore it will lose. Go ahead: Pick up a smart phone and access your company's website with the browser on your mobile device. There's no doubt about it. Now, we need to be concerned with consumers' increasing use of the web on their mobile devices. This all begs the question.
  • HUBSPOT  |  THURSDAY, JULY 28, 2011
    [Companies] Facebook Launches Online Education Center For Businesses
    ” It is clear that Facebook and other social media companies are growing up and working on refining their monetization strategy. Facebook is an important part of a successful social media marketing campaign, regardless if you are a B2C or B2B company. Google+, Google+, Google+! Marketing Takeaway. Connect with HubSpot
  • BIZNOLOGY  |  MONDAY, MAY 14, 2012
    [Companies] 5 reasons it’s not too late for Avon to join Social Media’s party
    Now, Warren Buffet and Coty are making a move to take over a company in crisis. Photo credit: Wikipedia. The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party , says sales for cosmetic products have steadily moved online to sites like Sephora.com , Beauty.com and Drugstore.com. This million reps.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MAY 20, 2013
    [Companies] How to Get 58% of Your Revenue Via LinkedIn Groups
    Instead, they invite us into their decision process, wanting to learn more about how we can help their company. When it’s appropriate, we even refer other experts and companies who could help our group colleagues with their challenges. Before we even connect with people, we can learn so much about them and their company.
  • BLUE FOCUS MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Companies] [VIDEO] Fun at #IBMConnect w/ @Sandy_Carter (Shout-Out to @Tom_Peters) #IBM #SocBiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. How do you make social work for you ? What excites you?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 22, 2010
    [Companies] Cass Shumsky Got My Business in Three Minutes (and a Future Sale, too)
    Called the company on Sunday afternoon and received a call back from Cass Shumsky himself Monday morning. Small companies like Shumsky’s call me regularly because business has dropped off and they’re scrambling. Plus, my garage door, which is solid wood, is *heavy.* The customer was very happy with her garage door repair.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Companies] Decreasing Shopping Cart Abandonment With Click-to-Calls
    This company , for example, coped with shopping cart abandonment by developing an email campaign that contacted abandoners with an email reminding them of their cart and linking them to it, with the hope that it would reignite the user’s decision making. As it turned out, the emails were successful: in 2012 the abandoned cart emails saw a 43.0%
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Companies] Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]
    How are these companies seeing such high engagement rates when our data shows that Timeline is hurting marketers? Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. But with Timeline rolled out to brand pages , that process is being threatened. Severely.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Companies] The Go-to Guide to Creating Email Newsletters People Actually Read
    At the very “least,” you could engage your company’s evangelists, and they could help bring in business. So instead of it being about your company in general, maybe it’s dedicated to one vertical. Don’t be that company. One company who does this really well is Thrillist. That sound good? What’s in them? Close more deals?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 17, 2012
    [Companies] The Hidden Marketing Lesson in the Citizen Journalism Movement
    Reach out to your brand advocates and the internal experts within your company and ask them to share their knowledge and feedback. by Jesse Noyes | Tweet this YouTube is now a force in the delivery and reporting of news. What’s interesting is that ordinary citizens, eyewitness to the scene, captured much of the footage as it unfolded.
  • JUNTA 42  |  THURSDAY, JULY 1, 2010
    [Companies] 14 Content Marketing Quotes to Live By
    Someone in your company needs to be your content ambassador   @SproutContent. Last month, I participated in Web Content 2010 (here is the presentation on higher purpose content marketing ).    Someone (who asked not to be named) sent me a number of tweets from that event that they found inspiring from my presentation.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Companies] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. And for many companies, AdWords definitely IS worth it because it delivers measurable ROI. Here’s an example: Let’s say your company specializes in restoring classic British sports cars. 'The answer to your question is “probably yes … and definitely probably.”. Here are ….
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Companies] 8 Clever Ways to Use Your Twitter Cover Image for Better Marketing
    Normally a suggestion for use on Pinterest, fitness tracker company FitBit does a great job of building on the desires of their followers to improve their lifestyle - on Twitter. While the product does make a couple of appearances, the overall impression you get is that this is a company that promotes an active lifestyle. Show it off!
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 12, 2014
    [Companies] Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients
    once had a technology company owner tell me he wanted to run a $26,000 ad in Time magazine, with regional distribution (to save money), featuring his black box. 'A good marketing consultant delivers solutions, implementation and results. But sometimes we have to  deliver some not-so-pleasant news to clients. Your baby’s ugly. ” 4.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Companies] Anecdote: Most Significant Change - a primer
    Company Profile. Consulting Services. Keynote Speaking. About Us. Workshops & Seminars. Whitepapers. Anecdote Associates. Clients. Contact us. Categories. Anecdotes. Blogging. Books. Change management. Collaboration. Communities of practice. Complexity. Culture. Expertise location. Facilitation. Intervention design. Knowledge. Narrative.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 17, 2011
    [Companies] Aligning Sales and Marketing – Why It’s Not Working and What to Do About It
    In the book at left, Chip and Dan Heath share insights on how to effect change when change is hard – like aligning two very different groups in your company. The power of this approach was illustrated by a worker named Jon at a large manufacturing company. The company used many suppliers and prices were all over the map.
  • ANNUITAS  |  MONDAY, APRIL 11, 2011
    [Companies] The B2B Sales Role in the New Buying Process
    Interestingly enough, Jill traditionally is at the top of the company leading the way in sales.  I recently had the opportunity to attend the Sales 2.0 Conference in San Francisco and I’m glad I did.  The conference was full of great content and information on the state and the future of B2B Sales.  To a large extent this is accurate. 
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 5, 2009
    [Companies] Sales Executive Enablement Summit - John Aiello
    But first, some details on who's here: 190 Executives - 90% of whom are Directors, VPs and C-level 120 companies spanning 15 industries No kidding, the room was literally standing room only. Likewise, 10 years ago there were only 4 companies working in the space - today there are at least 100. Exchanges must be interactive.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 6, 2012
    [Companies] PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps
    She is author of SNAP Selling and Selling to Big Companies. She adds, “Sales people who are knowledgeable about what’s going on in a company or an industry have a significantly higher chance of getting in. She also says many companies have not adjusted to the fact that the role of the salesperson is not to convey information.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Companies] Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition
    Joining our two great companies together makes perfect sense. m truly excited and honored to embark on this journey as we work together and continue to build a world-class company, industry-leading products and services, and deeper relationships with our customers. 'I’m delighted today to welcome the Mongoose Metrics team to Ifbyphone.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 22, 2013
    [Companies] 3 Steps to Using Data in an Imperfect Data World
    Creative: Create Serendipity Serendipity isn’t a banner ad or landing page that knows your name, company or industry. Data is reinventing the online advertising market. Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist. Glad you asked.
  • LEAD VIEWS  |  MONDAY, JANUARY 30, 2012
    [Companies] The Art and Science of E-Mail Marketing for Small Businesses
    Not general information about your company. Take Advantage of Learning Opportunities – Each e-mail you send is your opportunity to teach your marketplace about your company and your expertise. Today’s post is by Eric Rabinowitz, Managing Partner and Co-Founder of Nurture Marketing. Easy on the graphics!
  • HINGE MARKETING  |  MONDAY, JUNE 16, 2014
    [Companies] Visible Expert Profile: Jay Baer
    His foray into the world of digital marketing did not occur until Jay’s friend needed a marketer to join his new company, Internet Direct, in 1994. “I became the vice president of an Internet company without ever having used the Internet,” Jay says. And everything our company does revolves around that premise.”
  • FATHOM  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] Consumer Brand Manufacturer Spotlight: Wüsthof
    Todd Myers, vice president of sales, is quoted as saying the company has been making “dramatic efforts” to tighten distribution, protect brand integrity, and “create a fair and level playing field” for loyal retailers. How about Amazon? That’s how Wüsthof, the 200-yr.-old old German cutlery brand, does it.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 12, 2013
    [Companies] Are You Ready to Talk to theTrade Media?
    Your knowledge about your business, your niche and your industry is a great asset to your company and that knowledge is often sought after by industry media. reporter gains depth and substance to the piece they are working on, and you and your company gain priceless publicity. Interaction with the media benefits both parties.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 22, 2013
    [Companies] How do you choose the right WordPress hosting solution for your websites?
    Managed WordPress Hosting means that a company like WP Engine takes care of all the technical details of the hosting and makes sure that your WordPress site is served quickly, usually under a second, and that speed scales with high traffic loads. Our our crack WordPress team led by the Petersen Media Group recommends WPEngine too. Security.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 18, 2011
    [Companies] B2B Blog Q&A: What's Most Critical to a Great Blog Post?
    First, any company blog should be aligned with your marketing objectives and those will vary company to company. Guest Post by blogger and author, Mark W. Schaefer. Great Title. Image. Introductory Paragraph. Content with facts, figures and links, Call to Action, RSS Feed, Social sharing options. Fight to never disappoint them.
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 18, 2012
    [Companies] Is Your B2B Demand Generation Program Up The $!@& Creek Without a Paddle?
    Far too often, I see companies targeting prospects who are in the final stages of their buying process. Most companies are excessively focused on why their company is amazing instead of educating their customer on how they will solve their problem. Do you find yourself entering into competitive bids all the time?
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 27, 2013
    [Companies] B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges
    'Today we have a guest post from Michele Linn the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. The eBook breaks costs down for both midsize and large companies. Engagement. Quantity. Budget.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 15, 2013
    [Companies] Top 10 Content Marketing Ideas for 2013
    Find at least 3 other thought leaders in your company - build them into your plan. Now that the holidays are behind us and we’re all getting back to reality, I thought I’d share some thoughts on what we’re going to do to create better content this year. Thanks Joe for the inspiration!
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Companies] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
    You ask (survey) people who have been exposed to the messages about a shift in their opinion or attitude about the company and/or the product”. A while ago I talked with Jim Sterne about his latest book Social Media Metrics , a must for everyone that wants to have a measured and valuable social media marketing approach. Measure. Yes, you can.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 27, 2013
    [Companies] Content Your Customers Actually Care About
    That’s cool, but we also have every member of our marketing team, as well as folks from every part of the company contributing. By making content not just a function of one group, or of just the marketing department, we ensure the entire company is lending their expertise and knowledge to help customers, not just to sell to our customers.
  • HUBSPOT  |  WEDNESDAY, JANUARY 8, 2014
    [Companies] 30-Day Blog Challenge Tip #7: Don't Do It Alone
    Participating companies should submit their blog URLs on this page to enter the challenge. 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Blogging
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Companies] How to Get into Hot Water With Mobile Marketing
    Provide people with the information to opt in when you send emails, when you advertise in traditional channels like print, radio and television, and also when you post to your company’s social networks or website. 'By Kerry Gorgone, {grow} Contributing Columnist. Talk about a captive audience. You might also consider targeted banner ads.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 30, 2013
    [Companies] 4 Keys to Nurture Leads and Customers by Creating an Emotional Connection
    That’s because nurturing should attempt to genuinely connect prospects and customers with a company by “engaging” them in a dialogue, with the goal of eliciting a positive emotional connection. And that means you need to develop a direct relationship with each individual. Effective lead nurturing incorporates 4 key elements: 1. Relevance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 8, 2011
    [Companies] The World’s Best Non-Profit Blogs
    Last year, when I compiled a list of The Best Company Blogs in the World , I noted that it was a depressing experience.  Most company blogs aren’t that good and I’m a little sad to say we had a similar experience with the non-profits. Blogs and social media are critical communication tools for non-profits. Feeding America.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Companies] 3 Steps to Improve Lead Nurturing With Content Mapping
    Marketing and sales teams must work hand-in-hand in order to provide a company with the leads and profits it needs to grow and succeed. Depending on your company, you may have 3 personas or you may have 50. Awareness: educational information on the company or industry-related information such as best practices. Map away!
  • SYNECORE  |  WEDNESDAY, JUNE 12, 2013
    [Companies] Social Commerce: I Know You’re Selling Me Something
    Over half of the consumer respondents prefer to engage with brands via their company website, followed by email and third party websites (only 4% prefer social media). The bottom line is that companies need to be up front about their desire to sell the consumer something, but also respect the process that goes into it. Let’s Be Honest.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Companies] Little Things that Make a Big Difference in Sales and Marketing Success
    And while your sales and marketing results may vary on each of these actions, there are undoubtedly a few things you can do with small slices of time that have the potential for a big payoff for you and/or your company.  Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 4, 2012
    [Companies] The A Factor. How Attitude Can Make Or Break Your Sales Career
    Typically they are the people who arrive early, stay late and go the extra mile for their company and their customer. Over the years I have had the good fortune to work with many talented sales pros. The one thing I have observed over that time and across multiple industries, is that the people with the right attitude always come out on top.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 1, 2011
    [Companies] Savvy Toolkit: Website Improvement Widgets
    In an increasing virtual world your website is increasingly becoming the "store front" for more and more companies. Even if your home page displays a photo of your beautiful corporate headquarters the chances that your prospect will ever visit your brick and mortar manifestation is pretty slim.
  • GREAT B2B MARKETING  |  FRIDAY, JULY 9, 2010
    [Companies] The Pros and Cons of B2B Marketing Outsourcing – by Christopher Ryan
    The danger is that if you hire an individual instead of a company, you can lose your outsource contractor if they decide to take a full-time position.  As a CEO or business owner, you have some tough decisions to make about your marketing and sales operations.  In many ways the in-house model works well, but it does have its challenges.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 16, 2009
    [Companies] Savvy Week in Review - October 16
    Writing Content for the Buyer's Decision Journey - by @ConversationAge Valeria Maltoni looks at the 4 phases of the customer's "decision journey" and provides points o consider at each stage and examples of companies who are executing it well. Looking for some good reads to close out your week? Enjoy! That’s bad. Enjoy!
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 7, 2013
    [Companies] Do You Have the New InsideView Activity Stream?
    The Activity Stream lets you see and filter out the most important news about the companies that matter most to you and gives you insights to what’s happening with the account. We started rolling out a new addition to the InsideView product. Do you have the new Activity Stream? Give us your feedback in the comments.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 27, 2012
    [Companies] One Simple Way to Stop Undermining Your Brand’s Credibility
    For a digital network that’s  bad enough, but we can’t get away with blaming the sign company since the same mistake appears here, in the print ad: Oh dear. It read: Congratulations and Best Wishes from Big Insurance Company Limited In Full. Good thing I am fond of spiders or I’d have to worry about them too.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 27, 2011
    [Companies] K’s Top Five for the Week – March 27
    The first pick is a link to an excellent webinar which showcases how a B2B telecom company used content marketing strategy to dramatically improve their lead generation and lead nurturing campaign results. Tweet This week, my list of top five picks focuses on how to help you improve your content. Enjoy! That’s double the industry benchmark.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 14, 2013
    [Companies] How to Get the Most from Social and Behavioral Data: Webinar, March 19
    won’t subject you to a post like “what B2B marketers can learn from moving companies”, which is one of my least favorite ploys for repackaging old advice in a “fun” format. Raab Associates has been gradually relocating from New York to Pennsylvania over the past two weeks. You can register here. what to do once you capture the data.
  • MARKETING EDGE  |  SATURDAY, APRIL 3, 2010
    [Companies] 3 Qualities of a Community Catalyst – Part 3
    Among those Lisa mentions among the innovators in Kansas City are Spiral 16 a sentiment and social media monitoring company and Meers Advertising. Energy, Ideas, Generosity. Kansas gets a lot of tornados, one of them is Lisa Qualls. Qualls helped organize the Kansas City tweet up during our SxSw road trip. Thanks. Paul food shelter.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 7, 2013
    [Companies] Sales Says Current Content Marketing Strategies Are Falling Short
    'A new study points out that current content marketing strategies are falling short – not meeting Sales’ needs – and as a result, costing B2B companies 10% or more in revenue per year. So how do you think your sales reps feel about your own content marketing efforts? Click here to see the full report.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Companies] 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
    In other words, subscribers shouldn''t be able to obtain the offer unless they provide some additional information about their interests, company background, etc. The idea is that this stage’s offer can mention what your company does or provide information about pricing or benefits. You’re familiar with mass emails, right? Yikes!
  • HUBSPOT  |  SATURDAY, AUGUST 3, 2013
    [Companies] WTF Is the Future of Business? Brian Solis Has an Answer
    Companies are on a journey of transformation. Too many companies are using social media but still not really talking to customers -- and that’s partly why they fail to deliver a complete experience, Solis asserts. 'Have you ever wondered what the future of business will look like? The future of business won''t be like that. must read.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 1, 2012
    [Companies] Sales Management: Preparing for 2013
    1.       Some thought that marketing was simply to build awareness of the products/company-to soften the entry for a salesperson. Preparing for 2013. Last week I had the opportunity to participate in another conference (14th of the year), they are always great times when you can hear other speakers, learn new ideas and meet new people.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 23, 2011
    [Companies] 3 Ways Data’s Popularity Is Changing Business
    Particularly in tech companies, the effectiveness of marketing is determined by examining its impact on revenue growth, not merely brand awareness. Accordingly, companies are trying to leverage the measuring of popularity for profitability, said Josh Jones-Dilworth , CEO of PR firm Jones-Dilworth Inc. by Jesse Noyes | Tweet this.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Companies] Marketers Gravitate to Facebook As Most Trusted Referral Source
    No wonder companies rush to populate different social networks in an attempt to dominate the most credible one. Company website ranked second in this survey, with 37 respondents recognizing the importance of this channel. Marketing your product in a trusted environment translates into utter success for businesses. Connect with HubSpot
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2011
    [Companies] Klout rants are becoming a cottage industry
    have been transmitting identifying information — in effect, providing access to people’s names and, in some cases, their friends’ names — to dozens of advertising and Internet tracking companies. So why would some bloggers devote 4, 5, even 6 blog posts in a month about an obscure company like this? Pretty ugly.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 3, 2013
    [Companies] 5 Ways to Guarantee Customer Loyalty and Retention
    Many companies make the mistake of not listening closely to their customers. Instead, do regular outreach to gauge how they feel about your company, services, and products, and use their feedback as a guide for how to proceed. 1) Pay Attention to Customer Feedback. 2) Keep Detailed and Updated Records on Every Customer Interaction.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 27, 2010
    [Companies] The new competitive advantage: There’s an app for that
    The rate of technological change is occurring so fast that an ability to quickly assess, process and deploy new apps will be a source of competitive advantage not only for companies, but for individuals. Ultimately that employee will provide a better, faster and cheaper result for the company. Here’s what  I mean. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 17, 2009
    [Companies] The best business opportunity in social media marketing
    m learning that within this formula, content is a SEVERE bottleneck for most companies.  Here’s why: Companies are piling on to the social web and are desperate to provide content that will cut through the clutter. That barrier will go down as the price companies are willing to pay for content goes up. Every day. So there it is.
  • WINDMILL NETWORKING  |  MONDAY, JULY 30, 2012
    [Companies] Boring Byte: Polishing Dull Stereotypes Into Social PR Gold
    Many of the companies will likely be B2B, focus on communities of practice or be involved in some form of society building, health, welfare or infrastructures. Microsoft partners with many companies. ” From Clay A. m not alone in noticing this. Carr’s subsequent interview on CBC Radio’s Q Show ,  Whatever happened to big ideas?
  • LEADER NETWORKS  |  THURSDAY, MARCH 25, 2010
    [Companies] The Role Of Social Engineering In Social Media
    Next, perhaps, you will want the members to view a video on the site that discusses some company-centric new product offering. If you become too company-centric than the engagement crosses over into overt marketing and that is not the reason why your members are participating in the first place. Right. What are their needs?
  • WRITTENT  |  WEDNESDAY, APRIL 10, 2013
    [Companies] 17 Ways to Repurpose Content and Triple Its Lifespan
    'Can a company ever have too much branded content ? The introduction to that carefully-researched eBook or whitepaper your company just published probably summarizes the entire project and builds suspense in a few paragraphs. Companies who increase their total landing pages from 10 to 15 see a 55% increase in fresh leads.
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Companies] Every CMO Needs to Read the New York Times Innovation Report
    It was an internal document that cost the company thousands of hours of time and money to research and assemble. Marketing and IT have always been two sides of the same coin to me, but I know that in most companies they are eternally at odds with each other. Your first priority is to market your company’s products or services.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JANUARY 15, 2012
    [Companies] CRM: 15 Years Later, now a friend
    The net effect of this sea change was that sales teams were able to get up and running faster, with less disruption to the rest of the company, and dramatically lower investments in time and capital. SFA/CRM 15 Years Later: Now It’s Every Rep’s Best Friend. My comments are first. by Lauren Carlson. www.twitter.com/crmadvice  . What changed?
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Companies] 10 Examples of Simply Wonderful Email Marketing
    Be it lovely design, captivating copy, or just a great use of the medium, please enjoy the following companies'' great email marketing. If someone needs your help, you get to be a superhero -- you need help with a content strategy for your SaaS company!? Which companies constantly impress you? I''M ON MY WAY, BOB! K.I.S.S.
  • INBOUND SALES NETWORK  |  THURSDAY, DECEMBER 1, 2011
    [Companies] Is Email Marketing Dead?
    Some companies misconstrue it for being dead as opposed to evolving. While many companies are using email marketing to support their demand generation programs, only 28% of them are delivering relevant email communications at the correct time to a segmented audience with a clear conversion goal. Email Marketing Has Evolved.
  • DIGITAL VOICES  |  MONDAY, JANUARY 13, 2014
    [Companies] 3 SMAC Stack Predictions for the New Year
    There has been a lot of recent talk about Geo-location based offers but not many companies have actually explored this. In 2014 and beyond, we believe that companies will offer rich interactive tools, solutions, and experiences similar to ADI’s Signal Chain Designer. last 2011, to more than $241 billion in 2020 4.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 8, 2013
    [Companies] The ROI of Events: What You Should be Measuring
    Always remember, you must measure things not just because they are measurable, but because they will guide you toward the decisions needed to help improve company profitability. When it comes to measuring event marketing ROI , every company is unique in their level of sophistication and what they want to track. Is the topic compelling?
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Companies] 10 Requirements to Deploy Successful Online Content Marketing
    Quality Content – Never focus your content on yourself or your company. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing. You have to morally bribe them with a quid pro quo transaction.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 21, 2011
    [Companies] Keep your hands off my Klout
    Klout and other companies are popping up to reduce people to a single number … which evokes delight in marketers and loathing in those being rated!  The whole idea of assessing social influence is fascinating to me. An evil genius could have a lot of fun with that scenario : ). I’m competitive, too!  So I am the perfect target. 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 13, 2014
    [Companies] [Video] Best Way to Defuse Dreaded Sales Objections
    Another example: Say you’re a small company competing against the giants. 'If you’re like me, you dread talking about certain things with your prospects because they’ve always caused you problems. So what should you do in these situations? You have to be willing to raise the sales objections yourself. For example: pricing. More customization.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, APRIL 14, 2013
    [Companies] For Freelancers: The Benefits of Working as a Solo Consultant
    Or, you can see yourself as the CEO of your one person company and conduct yourself accordingly. 'I love PR Daily and the breezy articles they post each day, but I was a bit taken aback by Arik Hanson’s post, The Challenges of Working as a Solo PR Consultant. Herewith, my view of the BENEFITS of working as a solo consultant.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2011
    [Companies] Marketing no longer gets a pass – inspiration from Marketo CEO Phil Fernandez
    In the past, marketing was seen as the one arm of an organization that got a “pass&# when it came to the bottom line – in other words, companies generally lacked the ability to discuss its worth in business terms (i.e. Take this scenario: The CFO of a B2B company comes to you with a problem. Sales and Marketing: a Quick History.
  • SYNECORE  |  MONDAY, JANUARY 14, 2013
    [Companies] Will 3D Printing Change Manufacturing as We Know It?
    As I write this, a surprising number of companies in multiple industry segments use elements of 3D printing technology in product design and refinement, even though most are not yet using 3D printers to churn out an end product. Once the company found out about the project, Stratasys quickly repo-ed its printer from Wilson. WHAT A CAD!
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Companies] How to Optimize Your Landing Pages for Long-Term Lead Generation
    Don’t include your company’s name in every single page title. You should aim to optimize your landing pages for long-tail search visitors who are simply seeking information on a topic and haven’t necessarily heard of your company. That’s a pretty good spot to be in, eh? The Long Term Impact of SEO on Lead Generation. You guessed it!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Companies] 5 Reasons To Check out the Modern Marketing Tour
    Learn how companies are creating ideal customers with the right mix of marketing art and science. 'by Amanda Batista | Tweet this Mark your calendars! The Modern Marketing Tour (formerly known as the Road to Revenue Tour) is coming to a city near you! Here are 5 opportunities to learn and grow your marketing insight; join us in your city!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 26, 2010
    [Companies] When parody becomes a corporate PR disaster
    According to Twitter’s guidelines, it is perfectly acceptable to set up accounts that parody real companies, celebrities, etc. And making an issue of it and spoiling the fun would probably just heighten negativity against the company. When does online parody cross a line? bpcares&#. “Just wrapped up a meeting with the EPA.
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