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  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Companies] Lead Scoring: 13 Criteria You Should Be Using to Grade Leads
    You can use the amount of contact information a visitor provides as an indication of how interested they are in completing a purchase with your company, and score leads accordingly. What a lead does on your website says a lot about their level of interest in spending money with your company. 1) Contact Information. Phone number?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 26, 2010
    [Companies] Is Lead Nurturing Possible Without Lots of Content?
    Often a company can turn every blog post into a step in a nurturing campaign, highlighting the key points of the post.   company spends lots of resources on customer marketing creating case studies that can be reviewed by prospects.  What I thought was the exception was actually the norm.  What can they do? What can they do?
  • CONVERSIONATION  |  THURSDAY, JULY 28, 2011
    [Companies] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
    With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). Marketers quite often ask the wrong questions as long as they think from a channel, company, product and message-oriented view rather than a customer-centric and purpose-driven one. Sounds familiar again?
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Companies] 10 Genius Ideas That Changed Marketing Forever
    companies use blogs for marketing purposes. Companies that focus on inbound tactics have a 62% lower cost-per-lead than companies that focus on outbound tactics. Viral marketing is word-of-mouth marketing that is carried out voluntarily by a company’s advocates. Heck, you could argue it made our industry possible !
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Companies] The Essential Guide to Creating a Successful Content Marketing Strategy
    All great content marketing plans start with getting people within the company to buy into your vision -- basically, those people who''ll give you the resources and/or budget to help make your plans a successful reality. lot of companies talk themselves out of publishing before they even get started due to a lack of immediate resources.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 27, 2013
    [Companies] Quick Tip: 1Password Makes it Easy to Store Passwords
    You want to record the hosting company, the company’s URL, a phone number (in case you can’t access the Internet and need to call customer support), and your login information. 'I used to spend a great deal of time searching for passwords — mine and those that belonged to my clients. Or a character. Or six characters.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Companies] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. For example, if your cookie company launches green-dyed cookies for St. I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too.
  • E-QUIP  |  FRIDAY, JUNE 17, 2011
    [Companies] E-Quip Blog: More Favorite Free White Papers
    Download Closing the Delivery Gap (Bain & Company). Eighty percent of the companies surveyed in this study claimed to deliver a "superior experience" to their customers. Drawing from Bains research findings, this white paper outlines how companies can close the obvious "delivery gap." Harding & Company. Posted by.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 1, 2010
    [Companies] Thought Leadership Interview #9 – Eric Goldman of Gossamar
    It’s not a cake walk – you need a lot of visitors to produce one sale: some companies tell us it takes 1,000 visitors to make a sale; some say it’s closer to 2,000. process which can and should be designed to suit the company (it’s resources, philosophy and culture, its state-of-need (urgent or long-term), and its budgets).
  • BIZNOLOGY  |  FRIDAY, JULY 18, 2014
    [Companies] How do I track the source of phone calls?
    'I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. As an alternative, I’ve been suggesting companies put a special phone number on their website and use Google Voice to forward calls. But they don’t. When I asked about it, they turned on their thinking caps.
  • B2B MEMES  |  MONDAY, JULY 22, 2013
    [Companies] Time to Surf the Wave of the Personal Brand
    As Jeff Jarvis said in a tweet Ingram quoted, they need to be thinking of themselves as platforms for building individual brands—something I see few B2B publishing companies doing. For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. link]. Time is running out.
  • SAZBEAN  |  TUESDAY, JUNE 14, 2011
    [Companies] Providing Content Your Customers Want
    The same thing happens online, where companies push more and more marketing and promotional information at people hoping that it’ll drive someone to buy something. No one likes that pushy salesperson that keeps giving you more and more reasons why you should buy their product. Finding Your Customers’ Passion. Being a Resource.
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 28, 2010
    [Companies] Campaigns to Conversations
    Listed companies will have to figure out relevance of terms like “silent period” and ‘selective disemmination” in this media. Social media requires constant interaction and almost instantaneous response. How should marketers tackle this challenge? What actions should marketers take in 2010?" Jessie Paul.
  • INBOUND SALES NETWORK  |  WEDNESDAY, JULY 25, 2012
    [Companies] Are Your Prospects Bleeding?
    The problem is, too many companies want to be their prospect’s new best friends that they are afraid to prick them with a pin let alone bleed in agony. So many companies talk about why you need to be the subject matter experts in your field, or about developing content around the solution your provide. And no one will.
  • SALES CHALLENGER  |  TUESDAY, APRIL 12, 2011
    [Companies] Does Skill Certification Enable Rep Complacency?
    The level of rigor that companies put into their certification varies though.  ve had conversations with companies that don’t believe there is such a thing as mastery in a competency though.  There’s been a lot of member interest of late (on our web site , in our discussion forums , etc.) about sales force competencies. 
  • EMAGAZINE B2B BLOG  |  THURSDAY, NOVEMBER 22, 2012
    [Companies] What eMagine Customers are Saying: Client Recommendations
    “Having worked with this company in the past, I can proudly recommend eMagine’s work on web design and support!” would highly recommend eMagine to any company looking to optimize the opportunity websites offer.” We interviewed several firms prior to selecting eMagine. would work with Emagine again.”
  • SAZBEAN  |  FRIDAY, FEBRUARY 24, 2012
    [Companies] What Community Builders Can Learn From Research
    Last week at CSCW, 160 researchers from private companies and universities presented a paper. Universities and private companies like IBM, Microsoft and Google do some legit research. Two weeks ago, Tom Critchlow suggested that we work to close the gap between inbound marketing and content marketing communities. Why Should You Care?
  • SAZBEAN  |  TUESDAY, OCTOBER 18, 2011
    [Companies] 5 Steps to Ensure Your Business Blog Isn’t Boring
    This is not a meeting with another company or some agency. This is your chance to give customers an opportunity to identify with your company, so be friendly, show some personality, and maybe even crack a joke here and there. It seems that in the last few years, businesses have finally wizened up some. Need a better web presence?
  • ANNUITAS  |  SUNDAY, JUNE 30, 2013
    [Companies] Adobe To Buy Neolane For $600M To Fill Out Marketing Cloud
    'Industry observers say the acquisition helps to fill some gaps in Adobe’s Marketing Cloud but still leaves the company without a CRM platform. News & Press
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 22, 2014
    [Companies] Time Management Tips for Cold Calling Inside Sales Reps
    Research as we all know is absolutely necessary, but rather than reading that interesting article on your target company during prime calling hours, set the research aside for the first or last half hour of your day. 'Over the years, I found that I innately gravitate towards the part of my job I enjoy doing the most.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2010
    [Companies] Can Old Database Marketers Learn Digital Tricks?
    This is still more obvious at the start of the marketing cycle, when companies are first attracting customers into a relationship. Reality is a bit more messy, but it’s true that database marketing does support proper champion/challenger testing for companies willing to make the investment. Sorry for the rant.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Companies] 6 Best Tactics for B2B Lead Generation
    Although inbound has the longest rampup time, it is increasingly the first choice for smaller companies and startups and a quickly growing focus for larger marketers. 'You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. The B2B Lead Generation List. Inbound or Content Marketing.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 30, 2010
    [Companies] Does B2B Social Media Drive Holiday Sales?
    Adding some holiday cheer to an active Twitter account where you communicate regularly with your customers and prospects can help humanize your enterprise software company and contribute to closing sales. Here in the US, this past Friday marked the beginning of the retail holiday selling season. Let’s look at some examples.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 3, 2011
    [Companies] 5 Ways to Get More from Your Content Marketing Plan
    She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Ok, I’m going to reveal a bit of my neurotic planning side. Several years ago, I was working full time and getting my MBA. My husband and I still laugh about the 15 cans of black beans loaded in our cart.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 16, 2010
    [Companies] 4 Secrets of Socially Shareable Content
    This applies to you, B2B companies! You're down with social. You've got yourself a blog, a Twitter account, and even a Facebook page. You understand that none of this works unless you're also down with content marketing, and you work hard to create excellent content so you have something to blog/tweet/Facebook about. But, something's missing.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 3, 2012
    [Companies] 5 Marketing Things to Stop Doing and 5 to Start
    Start creating great content , including a company blog and videos. When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. And start some new things. Here are some marketing things to stop doing and some you should start. What Marketing Things You Should Stop Doing. Spend it on content.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 23, 2010
    [Companies] Why Marketing Content is Key to Getting Found Online
    Let’s say you are a metal-stamping company, and your prospective customers are searching for “flat springs.” Tweet. The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. It takes time to create all this content.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 20, 2013
    [Companies] Should You Do Buyer Personas In-House or Outsource Them?
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert (see award below) and President of the  sales lead generation company   Find New Customers. 'Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. He responded with “We have it covered.”
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, AUGUST 30, 2011
    [Companies] 4 Lies Marketers Tell Themselves
    It’s a rational first response to a disruptive new communications technology: surely the demographic that uses the technology the most (in this case, young people) are the best possible people to help brands and companies adapt. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Companies] 10 Brilliant Marketing Personalization Tips to Implement ASAP
    The next wave of inbound marketing genius is personalization, and it's not just applicable to B2C-centric companies like Amazon and Netflix. Send email messages from a human, not a company. Instead of having the sender/from name be Company X, make it the name of a living, breathing member of your marketing team. Likely, you did.
  • BLOG MY CALLS  |  THURSDAY, APRIL 4, 2013
    [Companies] The Zombie Apocalypse of Keyword Call Tracking
    For BtoB companies, like LogMyCalls, the number is over 70%!!!! So, do you think they''re going to let call tracking companies marry those keywords to calls? Fortunately, companies like LogMyCalls offer those other DNI methods. If that was true 9 months ago when we wrote that article. It is even more true now. Uhhh.no. Our Plea.
  • BLOG MY CALLS  |  THURSDAY, MARCH 28, 2013
    [Companies] 6 Ways to Use Webhooks and Call Tracking for Marketing Automation
    After Harry calls LogMyCalls, webhooks can be used to post call detail information to your company’s CRM application. As soon as his call connects, LogMyCalls can send caller details to the companies CRM which will trigger a pop-up screen on Sally’s computer screen telling her that Harry is on the phone. Enter stage right: webhooks.
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Companies] A Lesson from Microsoft: Control Your Own Destiny
    Shaw, the company’s communication chief, wrote that the time had come, “because our product news milestones generally don’t align with the show’s January timing.”. First, even if you weren’t at CES competing for attention with 3,000 other companies, you may not be getting heard. Even if you’re part of a small or medium sized company.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 27, 2010
    [Companies] Tools That Every Inside Sales Rep Needs to Succeed in 2011
    Many organizations out their have already adopted CRM for their sales teams, but you’d be surprised by the amount of companies that are still using excel and other manual methods. We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! By providing a CRM system like Salesforce.com, Zoho, etc.,
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 6, 2010
    [Companies] Is a Top-Down Prospecting Approach Necessary?
    During these little sessions one of my BDRs asked, "Is it necessary for me to target C-level contacts with my first dial into every company?" This should significantly cut down on the time it takes for you to determine a need, plus you are getting plenty of valuable intelligence on the company along the way. 5% of the time?
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Companies] Breaking the code on Twitter for business
    Resist the temptation to sell yourself and your company. manager from GE put it best when he counseled that no matter how casual the conversation, it is still a conversation about you and your company. The Savvy Sisters are proud to welcome back our friend, Mark W. Schaefer. Enjoy! and profitable new opportunities. in that order.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JULY 15, 2013
    [Companies] [Video] Why Prospects Avoid Making Buying Decisions
    can honestly say, that the only reason I said yes to this change is that this CRM company promised me they’d help me through the entire transition. 'Right now I’m in the process of switching to a new CRM system. My current one is decent, but it lacks a tight integration with social media that I think is so vital today. And, I’m right.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 17, 2014
    [Companies] Your Enterprise’s (Almost) Unfair Competitive Advantage
    Getting your company leadership to agree to exact KPIs ahead of time makes it easy to measure marketing automation’s success month by month. Many marketing automation software companies offer to send tactical consultants into clients’ offices to help implement marketing automation one detail at a time. Celebrate the small victories.
  • VIRALLY BLOG  |  MONDAY, NOVEMBER 19, 2012
    [Companies] How Much Should You Be Spending Producing Downloadable Content?
    For some companies, marketing budget is pretty much 100% the cost of the people. For other business types or larger companies, marketing budget includes significant media buying allowances. Video is expensive, and not for every company. More than you already are doing. Media partners. Video production costs. Content costs money.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, OCTOBER 12, 2012
    [Companies] 5 Quick Tips to Get Ahead Faster
    Interview successful reps in your company. I stood in awe, staring at the dinosaur tracks we'd walked an hour to see. These ancient remnants of 195 million years ago were smack dab in the middle of the path in wide open country in Southern Utah. relentlessly pressed them for the knowledge & skills I needed to do well in my career.
  • B2B LEAD BLOG   |  THURSDAY, MAY 26, 2011
    [Companies] Webinar Replay: Teleprospecting that Drives Sales-Ready Leads
    How One Company Slashed Their Cost per Lead by More than Half from B2B Lead Roundtable on Vimeo. Brian emphasizes that lead generation requires communication and conversation: identifying the right people in the right companies, and engaging them with memorable, relevant conversations. Quality data is critical. The biggest reason?
  • VIRALLY BLOG  |  TUESDAY, MARCH 25, 2014
    [Companies] Digital Mindset
    'I keep seeing companies applying old rules to new technology. How many people do you see using social media as a sales broadcast tool spamming feeds with “buy my stuff” messages? What do they need from your digital assets? What questions do they have and how are you going to provide the answers they need.
  • THE B2B RESEARCH BLOG  |  SATURDAY, JUNE 25, 2011
    [Companies] 47% of B2B marketers endorse using sex to sell
    First, the technique sends clear messages to the market about your company’s personality and the substance of your proposition. Ever since I was invited to join The Network of Aspiring Women (Birmingham Group), I’ve felt more in touch with my feminine side ( see post here ). To use, or not to use, promotional girls at a trade show stand?
  • HUBSPOT  |  THURSDAY, AUGUST 2, 2012
    [Companies] 7 Awesome Olympics Campaigns to Inspire Your Marketing
    Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. Proctor & Gamble, a company that doesn't directly relate to sports or the Olympics, came up with an angle for this campaign that everyone can relate to. seems like a perfect opportunity for marketers, no? Enjoy!
  • VIDYARD  |  FRIDAY, MAY 2, 2014
    [Companies] Watch How This B2B Brand Spoofed Game of Thrones to Drive Webinar Attendance
    'Alright, so you’ve got an important webinar to promote, but you’re an enterprise mobility management and security solutions company. mean, as a B2B brand with a niche audience, how creative could you possibly get with your marketing? ” (whew, sounds like some pretty epic stuff!). Creating video around a purpose.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Companies] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
    Seated around a cozy dinner table, I asked him a question that’s been burning inside me since my very first day here: "Does HubSpot’s culture -- or, by extension, any marketing company''s culture -- favor the extrovert?". He assured me I could -- I wasn''t the first introvert (nor would I be the last) to join the company.
  • LEAD VIEWS  |  TUESDAY, JANUARY 17, 2012
    [Companies] Top Challenges Content Marketers Face
    Enterprise content, more often than not, is focused on the company and its products, rather than meeting the consumer’s need. The corporate website is the digital face of your company. However, this begs an important question to be asked- Is content marketing all that easy? Is producing quality content a cakewalk? Absolutely not!
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Companies] Reeling in the Revenue: What Are You Doing to ‘Catch More Fish’ and Grow?
    To compete more effectively – and win – in this substantially different business landscape, companies need to make major changes in their sales and marketing strategies and tactics. by Phil Fernandez. During the past year, I have written frequently on this blog about the increasingly urgent global imperative for businesses to grow.
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Companies] Data Privacy,Protection and Compliance from Silverpop Amplify
    A key takeaway from the event — to be an effective marketer, the goal is not only to send customer-focused emails, but to report and show that marketers are adding to their company’s bottom line. 'Today was another great day at Silverpop Amplify 14 #SPOP14. Accountability in marketing.
  • SOCIAL MEDIA B2B  |  FRIDAY, APRIL 22, 2011
    [Companies] Customer Service Ideas and Examples for B2B Social Media
    While they are not specific to B2B companies, and some are not even about social media, they provide good examples for how all companies should be thinking about customer service. So how come most companies struggle to maintain consistency? Today’s posts are about customer service. from Phaseware Files. That’s right.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 10, 2010
    [Companies] Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
    This also helps you build a history which helps highlight the fact that you are a real person who will respond back should a company or person reach out to you. Follow the companies that interest you and get a feel for their culture. Follow potential target company employees, recruiters, and industry leaders. Enough said.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 3, 2013
    [Companies] Should You Outsource Your Marketing? A Cost Analysis
    Your company gets a senior-level, outside, strategic viewpoint. If you’re considering hiring marketing staff, one of your options is to outsource this key function. To decide if outsourcing is an option for you, do a simple cost analysis. What are the costs of hiring versus outsourcing? Salary. Benefits (35%). Bonus (20%). Annual Total.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 28, 2013
    [Companies] B2B CMO – What Type of Ethical Manager Are You?
    If their company does not have an ethical culture, they may not be able to stand up for what is right according to their personal standards. Ethical marketing? Is it an oxymoron? Here are four ethical types of marketing executives and how to identify them. Egotistic or relativistic marketers. ” 2. Legalist marketers. Moral strivers.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 18, 2012
    [Companies] More Marketing Will Be Outsourced in 2013
    67% of the companies surveyed use temps and contractors,  71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? plan is more important than ever.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 24, 2012
    [Companies] Dear LinkedIn Member – About Your Invitation To Connect
    We are known by the company we keep. Please tell me who you are and how we know each other. Because I do not have ESP. Nor do I have a photographic memory of recent people whom I’ve met. Please, help me with a reminder of how we know each other and a compelling reason to accept your invitation. But we’ve never discussed anything.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 11, 2011
    [Companies] B2B Marketer: How are You Going to Win the War?
    Of the three options, it seems to me an attack strategy could net the most results, although it depends on the strength of your company, the strength of you competitors, and the lifecycle stage of your industry. Since it’s Veteran’s Day I thought this blog entry might be timely. strat·e·gy    strate -j?. Merriam-Webster.com.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 2, 2011
    [Companies] B2B Marketers: It’s Time to Apply the Stockdale Paradox
    In the book Good to Great, Jim Collins wrote about how great companies confronted the brutal truth, yet never lost faith in their vision of success. B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. What does this mean for marketing? Understand your customers.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 27, 2011
    [Companies] Is It Time for a B2B Marketing Audit?
    Many companies want to market to a broad audience or the wrong audience. Tweet. In today’s economy, every dollar you spend on marketing must produce results. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit. Bad strategy. The wrong results.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 22, 2013
    [Companies] State of the Union Facebook 2013
    Software companies and agencies think “the grass is greener on the other side” by seeking to be more like the other.  Both sides recognize that large companies want solutions and are not as “price-elastic” as smaller businesses more immediately concerned with the bottom line. Ah … Facebook.  It’s been a spectacular 2012.  Adapt or die.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [Companies] Sales 2.0 and Social Media: Thought Leadership with Anneke Seley
    Anneke was the twelfth employee at Oracle and the designer of OracleDirect, the company’s revolutionary inside sales operation.  impacted the success of your company, Phone Works? Large and small companies across industries are asking for our help defining or assessing their overall sales models.  What can Sales 2.0 Sales 2.0
  • ENGAGE  |  THURSDAY, APRIL 7, 2011
    [Companies] 5 Things Brands Want from Facebook Fans Besides Money
    Need help naming your company mascot? R OI doesn’t always come in the form of cold, hard cash. Though your CFO might get nauseous at the notion of outcomes she can’t put in the bank, there’s a ton of value to be derived from Facebook fans that doesn’t make the cash register ca-ching. At least not directly. Need to test a content idea?
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Companies] Social Media For B2B Salespeople? Really?
    Develop closer relationships with existing clients to the point where they rise above “vendor” status and become a part of the company “team” themselves as trusted advisors. Today I go to LinkedIn and learn about my prospect, their company, and other members of their company. I sure hope so! prefer the term “social business.”
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Companies] How Manchester United Revolutionized Sports Marketing
    A family receptionist would greet them and offer a surprise like a seat upgrade, a free gift, or a chance to meet a player,” says Mark Bradley, founder of The Fan Experience Company , a consultancy that worked with the club. 'Ask me which English soccer, uh, football team I would support and I would say Liverpool. Have a Backstory.
  • HUBSPOT  |  SUNDAY, JULY 15, 2012
    [Companies] Twitter's New Search Features, And Other Marketing Stories of the Week
    Many companies are afraid, especially in the wake of Google's Penguin update, of their competitors attacking their SEO by "launching a series of widespread, low-quality links over a variety of root domains." Aren't Sunday mornings so bittersweet? You know you still have one full day of "me time" left, yet Monday is just around the corner.
  • BIZNOLOGY  |  FRIDAY, MARCH 29, 2013
    [Companies] Social Media Listening Is Sound Business Practice
    Most companies don’t even listen, so jumping to listening AND responding is running before being able to crawl. Photo credit: highersights. How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? Why is listening so hard for people? Yes and no. Human Resources.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Companies] B2B Marketing Myth-busting, Redux
    Companies go 100% digital at their peril. Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. Myth No. 1:  Lead generation is the top job of B2B marketers. Well, maybe it’s more of a misconception than a myth.  
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 19, 2009
    [Companies] Advanced Lead Scoring Secrets — Moving from ‘Good’ to ‘Great’ as a B2B Marketer
    Note that this pattern will differ by company, product and industry.) For companies looking to optimize each  marketing campaign in  b2b lead generation who wish to improve the way they acquire customers , Find New Customers is the place to go. A great post penned by Adam Needles, Director of Field Marketing at Engage B2B. Enjoy.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 27, 2012
    [Companies] New Survey Shows that Mobile is Important to Professional Tradesmen
    small companies place importance on wireless communications and smartphones for their businesses. It should come as no surprise to anyone that smartphones and tablets are changing the way we all communicate and do business. This couldn’t be more true, especially for small businesses like contractors. recent survey by Cargo and Inc.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 10, 2012
    [Companies] 10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 2
    ” There was no established, effective way to reach the housewives the company depended on for revenue during the Depression-era decline of the United States economy. The company decided to innovate by telling these women stories through a newly-commercialized technology called radio. Content marketing is not new. B2B Marketing
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Companies] What Your Last Facebook Post Says About Your Brand
    If your company tends to update your pages in bursts, or leaves it idle over the weekend, and one of the goals of your social strategy is to guide a conversation about your brand by customers and prospects both online and in person, then you might consider this for your business as well. more or less ever.  Post on weekends.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Companies] Content Curation Grows Up, Original Content Still Key
    So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. imagine within 2 years a company ‘content curator’ will be as important as any other position found therein. Heres what they found. Bookmark the permalink. Highlight.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, MAY 17, 2011
    [Companies] Marketing to Multi-Media Multitaskers?
    For companies that rely on TV or the Internet to communicate with consumers, these findings regarding the physical behavior of multi-media multitaskers raise questions about the effectiveness of both channels as a means to garner the attention of potential customers. Death of the Mono-Media Environment? just 7.5% of all computer gazes, and 2.9%
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JULY 29, 2011
    [Companies] NewsCorp Phone Tappers Still Dancing; Airbrushers & Pie-Throwers Brought to Justice; Wendi Deng Dodges Lawsuit
    News Corp’s deputy COO, James Murdoch, has survived that company’s first board meeting since the phone tapping scandal broke – winning support of its senior independent directors. The ASA claimed both ads exaggerated the benefits of L’Oréal’s beauty products, were misleading to the public, and banned them from future publication.
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 31, 2013
    [Companies] Online Marketing Trends for 2013
    Local companies have never before had so many affordable tools available to understand how to improve local search results, engage with customers and measure their success. Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013.
  • WRITESPARK  |  TUESDAY, AUGUST 14, 2012
    [Companies] Justifying the Cost of an Experienced Freelance Writer
    Interact with customers and subject experts, including high-level executives, in a way that maintains a positive perception of your company and the marcom department. "How long have you been freelancing?" is a question I rarely hear when I am discussing my copywriting services with a potential client. The reason? Value Area. Project Focus.
  • DIGITAL VOICES  |  WEDNESDAY, JULY 18, 2012
    [Companies] SMS - The Mobile Marketing Road Less Travelled
    While I personally wouldn’t recommend adopting SMS as a way to advertise in general (I as a mobile user would completely rebel against a company who was spamming me…) I must admit I wouldn’t resent receiving the odd SMS-based coupon to a nearby restaurant or store as I was walking around downtown… What do you think?
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 13, 2011
    [Companies] Content Marketing in 2012
    Arnie Kuenn - Most large companies will finally optimize their sites for mobile devices and many will offer phone apps. Content Marketing Institute asked the speakers for Content Marketing World to make a series of predictions. Here's a summary of what they expect 2012 to bring in the content marketing space. View Original Article
  • CLIENT BRIDGE  |  TUESDAY, MARCH 22, 2011
    [Companies] Dispelling Myths about the Youth Market
    Most companies haven't gone far enough. The youth market has an almost mystical allure, given their combined spending power of almost $40 billion. So, marketers try to accurately target their strategies to reach that market. But marketing to the youth market is fraught with myths. Online gaming may be a better way to reach them.
  • CLIENT BRIDGE  |  MONDAY, MARCH 14, 2011
    [Companies] Mistakes to Avoid When Purchasing a Marketing Automation System
    Ignoring References References tell you what kinds of companies have previously succeeded with the system. Marketing technology specialist David Raab provides some insights on how to choose a marketing automation system. Avoid the following errors: Buying Because Everyone Else Is Buy a marketing automation system because you need it.
  • WRITTENT  |  THURSDAY, MAY 1, 2014
    [Companies] Growth Hacker Copywriting: a Mind-Blowing Trend to Watch?
    The company’s co-founders are no secret to viral media, considering Eli Pariser and Chris Koechley come from Facebook and The Onion. Organization – It’s probably easy to get wires crossed when you’re working at a company as fast-paced as Upworthy. 'When you think growth hacking, what comes to mind? It’s the relevance.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 24, 2013
    [Companies] 6 Ways to Eliminate the Demand Gen Blame Game
    Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. 'by contributor | Tweet this. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins. Everyone loses. Not the marketing system.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Companies] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    Despite the fact that no companies are mentioned, these posts also perform well above the norm.  by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.  
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 17, 2012
    [Companies] The Art of Opening Social Conversations
    Not only are audiences not accustomed to companies ever asking them what’s on their minds, many will not have their social channels set up to be notified of additional comments in a conversation thread. By {grow} Community Member Jennifer Kane. Successful social media engagement is about more than content. Let me show you to your table.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 4, 2012
    [Companies] My five biggest blogging mistakes
    grew up in traditional big American companies. I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” ”  So I’ve been reflecting on what I would have done differently if I had to start all over. It takes time, patience and hard work to find your voice and build a successful blog. Arrrgh.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 28, 2011
    [Companies] Three Questions for Measuring Social, Not Media
    As companies develop social media plans and programs, anticipating the ways social media will deliver ROI is a challenge few have addressed. Most companies quickly implement traditional media measurements, slightly adapted for social media. You Manage What You Measure. Are your answers the returns you are expecting from social media?
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 16, 2013
    [Companies] Marketing Continues to Drop the Ball for Sales in online marketing programs, as per Crain’s B2B study market
    The survey also revealed that for many companies, the sales cycle has actually gotten longer over the past three years: 43 percent of respondents report a slowing of the sales cycle, putting more pressure on the online marketing mix to nurture leads through a prolonged purchase process. FNC reaction: Companies continue to swim in Red Oceans.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 19, 2010
    [Companies] Assessing the Maturity of Your Referencing Process
    This helps them confirm which company is the better and safer choice. This post, hopefully, can help you determine how mature the reference process is in your company. Are they companies of a similar size? Your company and your brand are built based on your reputation which depends on people saying good things about your work.
  • B2B MARKETING MENTOR  |  WEDNESDAY, JUNE 26, 2013
    [Companies] Google+ Debate Results: Cold Calling is Shifting to Warm Calling
    The panel answered three questions: Given how the Web has empowered B2B buyers, is cold calling still relevant in the Internet Age–and are companies still generating an return on investment (ROI) on it? Click on the video above to hear what our speakers had to say. Here are the key takeaways from the discussion.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Companies] How to Create an Ecommerce Checkout Experience Shoppers Don't Hate
    This post will show ecommerce companies how to set up their checkout experience for the least amount of pain and agony for their customers, and enjoy better shopping cart conversion rates as a result. 4-night trip to New Orleans, flight and hotel included, for $499? Awesome! Buy Now! My login information? There's no guest checkout?
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 14, 2013
    [Companies] 10 Questions about B2B Blogging Answered
    Blogging for B2B companies starts with personas. This conversation gets much harder when the person in question is an executive, or someone on the PR team who wants to publish company news on the blog. The only reason to ask this question is if your B2B company is not getting any results from your blogging efforts.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Companies] Can Virtualization Drive Savings? A Quick Estimation Method.
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. Quick Estimation Method. They do if they are.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Companies] ROI conversations at the wrong time will get you nowhere
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. We call this trend frugalnomics. Think Again.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Companies] Discretionary IT Budget up for Grabs: Are Your Sales & Marketing.
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. IDCs latest predictions point to a 3.8% Think Again.
  • TOM PISELLO  |  WEDNESDAY, JULY 7, 2010
    [Companies] Tom Pisello: The ROI Guy: How to Break Free of the Pack.
    These assessment tools can be used directly by customers, or in engagements by partners / sales professionals to diagnose the most pressing needs - comparing the companies IT and business tool optimization versus peers. B2B Companies are Really Content Companies, But is. Wednesday, July 07, 2010 How to Break Free of the Pack?
  • TOM PISELLO  |  TUESDAY, AUGUST 24, 2010
    [Companies] Alinean Adds Six New B2B Customers
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. CIO Priorities for 2011 Indicate Continued Frugaln.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 1, 2009
    [Companies] How the Buying Process Has Changed, and How It Hasn't: Notes from the Field
    The deer that ran into my car on May 21 provided still more posthumous marketing insights when the insurance company declared my car a total loss and I had to buy a new one on short notice. auto response – AutoFigures.com (Honda service company) 11:46 a.m. But product and responsive salesmanship still make the difference. 10:08 p.m.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 19, 2012
    [Companies] Meaningful Metrics for the Chief Revenue Officer – 3 Places to Measure to Get the Right Result
    by Paul Albright Since becoming Chief Revenue Officer at Marketo, I’ve uncovered a lot of like-minded companies and consultants who really get the concept of a single revenue team.  Measuring things you see in the rearview mirror is not the way to manage a company into a future of continuously growing profitable revenue.
  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 25, 2010
    [Companies] Is sales enablement dead?
    Sales enablement companies like SAVO are growing like gangbusters. Sales Enablement is a huge topic in B2B these days. Forrester's upcoming forum is a great example.). The activity makes sense. And this isn't just talk. Sales enablement is a big area for investment. So, this is great news for marketers, right? Well, I wonder. Indeed not.
  • B2B LEAD BLOG   |  TUESDAY, JUNE 28, 2011
    [Companies] To Call or Email? That is the Question
    Their roles in the company. Tweet When Brian Carroll and I present webinars on adding the human touch to lead nurturing, like the ones last month for the B2B Lead Roundtable and Marketo , we inevitably get these questions: “How often should we call? How often should we email? What should we do first?” Second, emails cannot do discovery.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Companies] Straight Talk on Social Media Gurus
    Simply because some other company saw great results doesn’t mean that they have created the only path to success.  By Stanford Smith, Contributing {grow} Columnist. love experts. These folks have invested their own time and money learning something so I don’t have to.  tip my hat to them.  My problem is with you.  hate case studies. 
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