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  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 24, 2011
    [Companies] How to develop your own podcast channel in iTunes
    Podcasts are a great way to demonstrate thought leadership for companies and individuals. Let me show you how we do it at the btob lead generation company Find New Customers. (To see our iTunes channel, go to the iTunes store and search for “demand generation.&# We have your answers here. Most of us have no clue. We use Libsyn.
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Companies] What Are Psychographics? [FAQs]
    Think about the last time you saw a company’s marketing campaign and thought, “Yep, that’s me. I’m gettin’ that!” That company absolutely nailed the messaging to their target audience (you), and they did it by understanding both the demographics and psychographics of their target buyer. You probably know a lot about who buys from you.
  • CHRIS KOCH  |  TUESDAY, AUGUST 3, 2010
    [Companies] 15 qualities of a good social media voice
    Obfuscation used to be a way to buy time in an era when buyers had to write letters to the company president to get their complaints heard (and they had few ways to determine whether others were having the same problems). In social media, it isn’t just what you say; it’s the company you keep. Relevant. Empathetic. Generous. Responsive.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Companies] 13 Types of Product Content Sales Needs to Close More Deals
    We bucket these two types of content together because they usually fall under the responsibility of a company's product marketer(s) to create. You could also use this blog to announce company news, making it a combined company product and news blog. It should not be used as fodder to send to leads or bad-mouth other companies.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 2, 2010
    [Companies] B2B Search and Content Marketing: Getting Found by Prospects
    The following diagram from a Google webinar on using paid search for B2B provides more details. I was going to lay out ALL the steps marketers should take to capitalize on these trends, but Rob Garner, a senior strategy director for digital marketing company iCrossing, just contributed a timely article to MediaPost about content publishing strategy.
  • NUSPARK  |  SATURDAY, OCTOBER 13, 2012
    [Companies] A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges
    Yield optimization companies provide a solution which looks at each impression available on a web publisher site and then matches that impression with an available ad from one of the myriad of ad networks or exchanges. Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  Let’s talk about DSPs.  .
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2011
    [Companies] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
    But few companies have sufficiently sophisticated analytics in place today to do this properly. • The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond. Steve Woods , Eloqua. With marketing moving online, everything is measurable now.
  • TOMORROW PEOPLE  |  FRIDAY, MARCH 22, 2013
    [Companies] Closed Loop Marketing: The Personal Touch
    Many companies utilise a marketing automation system to manage a closed loop marketing campaign. Does marketing have to be generic, anonymous and ‘ball-park’? No, says Pete Winter, Performance Consultant at Tomorrow People. Closed loop what? The first question you are probably asking is, “What is closed loop marketing?”. So how does it work?
  • PAUL GILLIN  |  MONDAY, AUGUST 6, 2012
    [Companies] An Intelligent Approach to Influence Measurement
    Awareness doesn’t extract data from social networks directly but rather works with Gnip , a company that has license agreements with most of the top social networks to distribute their content. Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 2, 2013
    [Companies] How to Survive as a Modern Marketer
    But it’s also an exciting time for marketers, as now more than ever before we can show how we are contributing to the overall success of the company. It’s in Marketing’s best interest to help get Sales up to speed on the newest technologies and ultimately to help our companies succeed. So, how do you do that? You’re not alone.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 5, 2010
    [Companies] Marketing Dashboard: Passive Discovery
    At the earliest stages of the funnel, where buyers first begin to become aware of your company and its solutions is perhaps the most challenging. We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 8, 2012
    [Companies] It Might Be Time for Sales Intelligence – 5 Signs That You Need It
    Do you really want to search for a company and get this kind of result? The  Best-in-Class companies utilize sales intelligence and see numbers like  28.4% average year-over-year increase in total company revenue. You are buying lists for your sales team. The age of lists and phonebooks are over for sales teams. ”  .
  • MARKETING ACTION  |  TUESDAY, JUNE 18, 2013
    [Companies] 3 Social Dos, 3 Social Don’ts
    With these adoption figures, social media marketing is at an all-time high – and so are company expectations. There is only so much you can share about your company’s positive attributes before you turn people off. With the transparency social engenders, social media marketers need to be doing certain things, and avoiding others.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Companies] Misquotes and Memes: Accepting What You Cannot Control
    Anyone can say anything he wants about you, your products, your services and your company name online and it is unlikely readers will do the research to see if the claims are valid. Depending on the size of your company, it may be impossible to respond directly to all complaints anyway. It’s also inaccurate. It’s the principle, though. Putting
  • SALES CHALLENGER  |  WEDNESDAY, OCTOBER 30, 2013
    [Companies] Gamification: Fad or the Next Big Thing in Sales?
    As he rightly points out, companies rarely dedicate resources to analyzing the data that they have on their employees and using it to better engage and motivate what is arguably their biggest asset.  Gamification, say the experts, is the application of gaming principles to business contexts. Paharia, at least, would argue yes.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 8, 2012
    [Companies] Presenting – the World’s Greatest Salesperson
    Jeff Ogden, is the Founder and President of the lead generation company and global marketing firm Find New Customers. For those too young to know, Colombo was a detective who seemed kind of slow. He never understood things. He kept saying he didn’t understand. The image her illustrates it perfectly. They are endlessly inquisitive.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 9, 2012
    [Companies] Hire Jeff Ogden, the Fearless Competitor, to speak at your next marketing conference
    He’s a company president and founder, professional writer, professional speaker and TV host, so he’s a fun and engaging speaker at your next marketing conference.   Jeff Ogden is a nationally recognized speaker for the Business Marketing Association. Jeff was a guest on Hubspot TV. Jeff is a speaker at DemandCon Boston this Fall.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 15, 2011
    [Companies] The Elevation Principal – Demystified
    Marketing Messages – This means to stop the company-oriented product shilling.Can the sales pitches. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Marketing |The Elevation Principle. Mari Smith.
  • MARKETING INTERACTIONS  |  SATURDAY, APRIL 24, 2010
    [Companies] 7 "Rs" for B2B Marketing Content Planning
    Give your company a reason to reach out continuously to those who find a particular topic relevant. For example, if your company's positioning changes and your content doesn't match. Content is the fuel for eMarketing. With a majority of marketing efforts going digital, that means even more content is needed.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Companies] Search isn’t about search anymore, it’s about social
    Editorial Writing : A lot of my friends have serious success when it comes to writing for Fast Company, Inc, Business Insider, Huffington Post , AdAge , and all that — if you have the juice to command it. Search will never be the same as it was as recently as a few years ago. Instead of only producing one very expensive. Do it!
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 30, 2010
    [Companies] Podcasting As Content Marketing: An Interview With Podcast Pro.
    He’s definitely a podcast pro and offers good tips in this Q &A interview: Why do you think a company should use a podcast as part of their content marketing strategy? So what happens when a company doesn’t have anyone with a broadcasting background, but they still what to have someone from their company lead a podcast.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Companies] What PR Pros Can Learn from The Huffington Post
    While other companies were out there following Newsweek-era PR practices – that is, adhering to the old-school method of trying to be the news (translation: “Look at how awesome we are!”) – we instead seized an opportunity to climb aboard what was already happening: the major development in the EU. It worked.  Share email. Facebook. LinkedIn.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 10, 2013
    [Companies] Inside Sales Reps: Why Everything IS in Your Control
    In sales we’re relient on other people from other companies, mostly perfect strangers, to nod their head and say "Yes" or to sign and date some sheets of paper. I use Facebook. So do you. Your dog, or one of your friend’s dogs, probably has its own account. I don’t really know why I keep using it. Does anyone really know, though? It happens.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 26, 2010
    [Companies] Better B2B Content: Applying Presentation Best Practices
    About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. I regularly read Olivia Mitchell' s posts, as she provides a steady stream of valuable tips for strengthening presentations. And you better do all you can to keep them engaged.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 20, 2012
    [Companies] Four All-Stars of B2B Social Media Branding
    These companies don’t necessarily have the most popular posts on the net, but they’re working hard to integrate social media into their B2B marketing, and they’re doing it well. These fearless brands have overcome internal reluctance to adopt social media, successfully elevating brand awareness for their B2B companies. mmm!).
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 2, 2014
    [Companies] Another Year in the Books: Setting Inside Sales Goals for 2014
    Now, as I am a bit older and have the great fortune of a beautiful family, my health, and a thriving company, I feel very thankful. I am focused on enjoying my life, and doing the right thing both in business and in my personal life. want to achieve a level of greatness in 2014, for me, my family and my company. Man, time goes by fast.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 21, 2013
    [Companies] How to Set Up a Successful Call Strategy for Your Calling Campaign
    Not only are your prospects more likely to recognize your company name from the show, but it’s a great way for your team to get their feet wet calling on a product or service they are just learning. Our job is to find highly qualified sales leads for our customers that will lead to qualified opportunities. Let’ start with the obvious.
  • LEADER NETWORKS  |  MONDAY, NOVEMBER 22, 2010
    [Companies] How to Select An Online Community Software Vendor
    At Leader Networks, we help companies select a software tool based on a business requirements document (BRD) created to define the strategy, goals and purpose of the community - see the " How to build an online community " post. Factors to consider when selecting a platform include: implementation path, feature mix and pricing.
  • SALES CHALLENGER  |  TUESDAY, JANUARY 10, 2012
    [Companies] Stop Leaving Customers in the Dust
    Traditionally, companies have taken an inward approach to developing their sales processes—they typically only consider internal senior management requirements that make management and forecasting easier (or so they thought…). As a result, many companies find their reps’ books of business bogged down with deals stuck in limbo.
  • B2B IDEAS @ WORK  |  THURSDAY, DECEMBER 9, 2010
    [Companies] What’s the next big idea in B2B?
    markwschaefer Mark Schaefer Look for social optimization to augment traditional SEO as companies establish a meaningful, relevant digital footprint. juntajoe Joe Pulizzi Smart B2B companies will become the de facto media companies for their industry niches. It’s a question you may often think about – I sure do.
  • PAUL GILLIN  |  FRIDAY, DECEMBER 9, 2011
    [Companies] The Social CIO: Texas Health Builds a Knowledge Engine
    Last week I posted a rant about the failure of CIOs to take a leadership role in their company’s social media strategies. The Next Big Thing This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. million customers. group has formed to design local TEDx events.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 23, 2010
    [Companies] Building a B-to-B Social Media Lead Generation Program Targeting.
    Yes, social isn’t about getting business (short-term), it’s about branding and thought leadership roles , but in the real world and especially in this economic climate, companies are also identifying new potential customers and taking them through the selling cycle to see if they can be converted to a sale. take my survey [link].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 30, 2012
    [Companies] How Do You Appeal to the Distracted Buyer?
    Marketers need to assume that anytime a buyer is checking out your content, they’re probably reading or watching something else at the same time, said Tom Martin , who runs the marketing consulting company Converse Digital. by Jesse Noyes | Tweet this Here’s the good news: people are consuming more content on a daily basis than ever.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Companies] How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
    This year the company received more than 4,900 submissions. What After selecting the top ten entries, the company determines which ads to air based on voting from two key communities: The public (Doritos customers and potential customers). Author: Anne Janzer Where do you get the content for your content marketing efforts?
  • MARKETING INTERACTIONS  |  TUESDAY, JANUARY 11, 2011
    [Companies] These B2B Leads Suck! Really?
    McKinsey and Company). How many times has a sales team told a marketing team that the leads they source for them suck? My guess is that this has happened more times than we want to count. And, many of those times it was for good reason. This is evidenced by: Cherry picking and leaving the rest to sit unattended. CSO Insights). CSO Insights).
  • VIEWPOINT  |  MONDAY, SEPTEMBER 19, 2011
    [Companies] The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation
    Both of these are good arguments that the Keystone title should fall to one or the other of them, but I think in B2B when salespeople are still involved in the sales process (skipping the shopping cart), the Keystone for the company resides with the salesperson and a single action that he or she performs or fails to perform.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Companies] What Managing Millennials Is Really Like: An Interview With HubSpot's CMO [Video]
    Check out his video below to learn about what managing Millennials is actually like, how leaders should adopt their management styles to work with them, how to create a culture that Millennials love, and what the future of business will look like with Millennials earning leadership roles at more and more companies. management
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2011
    [Companies] 3 Tips to Stop Leads from Falling Through the Cracks
    Follow these three tips to determine if your company is communicating well enough to keep leads from falling through the cracks and into the hands of the competition: 1. Too many companies lose business because of lack of timely follow up on leads. Communicate within your company. It’s another to close them.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Companies] 21 Awesome Inbound Marketing Blogs You Should Be Reading
    The Inbound Marketing Company. You can’t call yourself The Inbound Marketing Company without having an awesome blog. Luckily, this company does. Companies that blog attract 55% more website visitors than non-blogging companies. But there’s a lot to inbound marketing that needs to be understood.
  • SAZBEAN  |  THURSDAY, JANUARY 10, 2013
    [Companies] The continuing growth of integrated marketing in 2013
    We’re tired of companies working in independent silos and not having the conversations that can save them time and money, as well as create a better customer experience and help grow their business. But in 2013, we can expect to see more companies than ever before adopting this approach. News & Notes
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Companies] Is Outbound Marketing Dead?
    For instance, after a lead converts, they are more likely to next want information about your company before getting a price quote or product demo. Instead, companies took advantage of the strengths of each medium to refine their marketing strategies. Especially when used with inbound marketing. It’s not that simple. They still do.
  • SOCIAL MARKETING FORUM  |  THURSDAY, DECEMBER 9, 2010
    [Companies] Don’t Do Social, Be Social
    It’s about having a culture in your company which IS social. Don’t just ‘do’ social you have to ‘be’ social! Let that thought percolate a bit. It’s not about the tools or the agencies or the stats. This means more open communication both internally and externally. Opinion Social media marketing blogging Jay Baer
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 24, 2013
    [Companies] SEO Ethics and Content Marketing: Spammers vs.Thought Leaders
    Andy Crestodina is the Strategic Director of Orbit Media , a web design company in Chicago. By {grow} Community Member Andy Crestodina. Blogging is work. Finding time is hard, and pushing back deadlines isn’t easy. 29% of B2B marketers report that “producing enough content” is a challenge (source: B2B Marketing Survey ). Great! Link Spammers.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 2, 2012
    [Companies] Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
    When PointClear engages with marketing and sales executives at technology, healthcare and BPO services companies with complex offerings, the primary objective of our sales lead generation, lead qualification, and lead nurturing services is to help them close more deals at higher deal sizes. Data tracking, aggregation and measurement.
  • B2B MARKETING ONLINE  |  WEDNESDAY, AUGUST 11, 2010
    [Companies] Let’s be Open about things
    Not true Certainly you can create a fan page or a company page, and get. There is a misconception that to get the most out of Facebook, you have to be on Facebook. your followers to ‘like’ you, but beyond the numbers what are you. getting? Social connections don’t automatically mean that you understand your audience better. great results.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 21, 2010
    [Companies] 10 Examples of Amazing Viral Marketing Videos
    These videos prove that it doesn't matter if your company is B2B or B2C; anyone can create a video that goes viral. 1. 93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl! Take a look at each of these videos. Herding Cats - Ikea. 4.
  • BLOG MY CALLS  |  FRIDAY, JUNE 21, 2013
    [Companies] Why Can't You Stop Using Business Porn?
    Companies will lazily use stock photos in place of interesting images on their website. Companies are using stock photos more every day. Last winter we hosted a webinar with the Conversion Scientist Brian Massey. In the webinar he talked about something he called ''business porn.''. What is business porn? Copy and paste.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 7, 2014
    [Companies] Why Video Marketing Adoption Drives Positive Change
    Interestingly enough, however, Aberdeen’s research shows that 83% of leading companies report the ability to generate original video content internally, and 73% of companies who do develop original videos rate their execution as effective or very effective (4 or 5 on a 1 to 5 scale). Should you be tracking views alone?
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Companies] 3 Brand Publishers You Should Copy
    Does your company create content that does not have a direct sales pitch? Do you weave SEO strategies into that content so that search engines take notice? And, do you actively use social media to amplify the reach of your content? Congratulations, you are a brand publisher—or at the very least, you’re heading in that direction.
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Companies] 5 Key Digital Marketing Hires Every Publisher Needs to Make
    and privacy laws as well as applicable FTC regulations, and a firm grasp on your company’s voice and communications policies. If your company uses marketing automation and content optimization systems, then your workflow specialist should be an expert in them as well. Publishers should be natural leaders in content marketing. Media
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Companies] 12 Social Media Tools for B2B Pre-Event Marketing
    What is Your B2B Company About? Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. It’s free to sign up and get started. Adam Q.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 30, 2014
    [Companies] 4 (More) Attributes of Your Next Content Marketing Star
    Industry, Product & Customer Knowledge - Marketers should work with other departments of the company to ensure they know what they're writing about. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Content Marketing
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 25, 2013
    [Companies] Boost Your B2B Marketing Efforts with Twitter Chats
    First, do a search on Twitter for Tweet chats in your industry or on topics your company would focus on. Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. These are know as Twitter chats. Another popular pairing is a TweetChat with a webinar.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 24, 2013
    [Companies] 6 Ways to Eliminate the Demand Gen Blame Game
    Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. by contributor | Tweet this. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins. Everyone loses. Not the marketing system.
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Companies] Patagonia's Founder Says We Should Buy Less Stuff (Including His Products)
    Because there, on page 36, tucked in alongside all the pages of ski pants and down parkas, was an essay by Yvon Chouinard, the company''s founder, arguing that we all should buy a lot less stuff -- including his stuff. The first company he started, Chouinard Equipment, made climbing equipment like pitons and crampons. and psychology.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 30, 2014
    [Companies] How to Turn a Conversation With a Customer Into a Sale
    Companies with lead nurturing strategies generate 50% more sales-ready leads at 33% lower costs (Forrester Research). After introducing the company and its mission to a prospective buyer, ask some open-ended questions to make him or her consider how new solutions could improve current operations. Don’t believe me? Ready…set…stats!
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Companies] 32 White Hat Ways to Build Inbound Links
    18) Write a press release about interesting company news. 19) Send out a joint press release when your news involves another company. This can help reach thousands of other related sites that, in a press release about just your company, may not have linked to your site. 23) Partner with companies in complementary industries.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] Drive Social Media Traffic to Your Crowdfunding Campaign
    In the current financial climate raising the necessary funds to expand your business or launch, a new product can be incredibly tricky.  So, what do you do if you are a young, innovative, creative company with an amazing product or service, an engaged and excited customer base, and the desire to grow? Social Media Traffic Generation
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Companies] All Aboard! @Tom_Peters on the “S-Train” Imperative #socbiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Movéo Integrated Branding, and a columnist for Fast Company.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Companies] Engage or Die: John Hagel of Deloitte on The Next Era of Marketing
    But the more fundamental part is the fact that over time more and more people and companies are going to be competing for our attention. Companies are going to have to walk away from a method that got them where they are today. Very few companies have harnessed the power of narrative. The three I’s…. First you intercept.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 3, 2014
    [Companies] Marketing Leadership: 5 Steps To Learning Agility
    We need a new approach to help our companies grow. As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of working and new challenges. The World Has Changed! Has Your Marketing. Most marketing stinks. Steps To Learning Agility.
  • ANNUITAS  |  TUESDAY, APRIL 1, 2014
    [Companies] What Marketing Automation and Basketball Have In Common
    The following points should be discussed and remedied before a company even considers a marketing automation purchase or implementation: Who will be your power user? Empower others within your company to become power users as well. Everyone needs guidance. Everyone needs a leader… someone who calls the shots. Score.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 4, 2012
    [Companies] Make Your Blog All It Can B2B
    The fact is, for many B2B companies, keeping up a corporate blog can be difficult. Your blog should go beyond just your company, product, or service; it should be the place where customers and non-customers come because you’re helping them and they like what you have to say. What are people asking about on social networks?
  • INBOUND SALES NETWORK  |  TUESDAY, JULY 26, 2011
    [Companies] Are Your Customers Not Buying What You Are Selling?
    While social media is drastically changing the way companies interact with customers, it is not the most efficient way to uncover the real reasons why someone would or would not buy your product or service, what drove them to you in the first place, and the process they went through as they made their purchase. And that is the problem.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Let the market view in
    Like true believers, they accept their company’s optimistic perspective and fail to appreciate true market realities. There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2011
    [Companies] Key to digital marketing success? Be less digital.
    And then, sometime in the late 1990s, your company probably took all its order forms, sales brochures, and customer service policies to a strange person called a web developer and said, “turn this into a website.” And it was a one-way ticket. Sure, it was efficient. And yet, something was missing. Robert Cialdini.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 29, 2015
    [Companies] 8 Off the Beaten Path Vegas Attractions to Check out During MME15
    Even if you don’t have a car, you can take a tour with one of the tour companies in town like Pink Jeep. Las Vegas, known to most as Sin City, is also home to some of the world’s most exciting scenic attractions, as well as uniquely themed casinos and night life that can’t be found anywhere else. Modern Marketing in Action
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Companies] The History of Our Social Media Obsession [Infographic]
    As companies continue to rely on social media sites to reach their business goals, it is important that they pay attention to the way social media demographics are growing and changing. Who is using social media? Which social networks do people use -- and how do they use them? Key Takeaways. General Social Media. Tweet This Stat ). Facebook.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2011
    [Companies] How to Make Sure Your Lead Management Strategy is Kick Arse!
    It is not enough for a company to want to increase leads. Many companies simply play the game in order to grow their bottom line. Implementing a “ capabilities-driven strategy ” that gets to the core of what the company does best, leads to brand awareness, measurable performance, increased leads and more closed sales.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 5, 2014
    [Companies] Sales & Marketing Alignment: 3 Ways to Close the Gap
    They both must design campaigns that contribute to company goals. AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. For sales and marketing teams, reaching across the aisle can be a foreign concept. In some cases, that’s putting it mildly. Don’t understand each other.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 1, 2010
    [Companies] (Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009
    Winning with Social Media at Your Company: A Letter to the CEO by SocialSteve’s Blog. Managing Twitter Accounts for Companies by Ignite Social Media. How a 40,000+ Employee Company Trains its Employees on Social Media by Mashable. Why B2B companies need social media too by iMedia Connection. and ROI. Ryan Walker.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 13, 2012
    [Companies] Inbound AND Outbound
    However, the majority of companies seem to stop there. I love automated email marketing. It has changed the rules of the game for opportunity generation firms and allowed us to dramatically increase rep productivity. They automate the delivery of their high level marketing message, but don't push that same automation out to their sales teams.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Companies] UGG Boots, Mason Jars & Other Trends That Marketing Made You Like
    How'd the Australian footwear and apparel company find its way into so many closets? Looking for a way to win new customers, the company teamed up with Barkley and 360 Public Relations to turn up a solution. Not to mention, the different color options make it easier for the company to market the headphones as a fashion must-have.
  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 7, 2014
    [Companies] This Week in Digital Strategy 2.7.14
    social media contest is an excellent way to increase your company’s reach on the web. That being said a botched social media contest can bring your company negative press and make you lose credibility. Having a constant stream of fresh content is essential to building your company’s value on and offline. Via Ayantek.
  • PAUL GILLIN  |  THURSDAY, JANUARY 24, 2013
    [Companies] Social Marketing Wisdom From a True Practitioner
    Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. For example, “Content should be focused on the needs of your prospects and customers – not on you, your company or your product.”
  • REVENUE JOURNAL  |  SATURDAY, JULY 16, 2011
    [Companies] Your revenue and Buyer Personas, Buyer Journeys, the Buying Process, and Buyer Scenario
    Creating them helps everyone in the company understand better who buyers are and what they want. Buyer Personas have become standard website design tools. Of course, the personas must be created by interviewing real customers, or they will not be accurate - which will defeat the whole purpose. Guessing or assuming is a big mistake. read more.
  • JUNTA 42  |  SATURDAY, AUGUST 1, 2015
    [Companies] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
    Instead, the company asked users to request an archive of their data, but that process took up to 72 hours to complete. Media companies are aggressively embracing this approach, but so far very few brands have done so. 4. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Scripps Co.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Companies] 4 Ways to Keep Facebook Fans From 'Unliking' Your Page
    The top two reasons fans unsubscribe from a page are because they've lost interest in the company or they've lost interest in the information the company is publishing. On the other hand, though, 14% have “Unliked” a page because the company didn’t publish often enough. Keep your posts interesting.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 15, 2014
    [Companies] The 2014 Priority List for Marketers
    Such a database saves marketers a whole lot of time, in turn saving your company money. Sales Prospecting Perspectives is pleased to bring you a post from Tamara Graves , Senior Director of Demand Generation at NetProspex. The holidays have passed and marketers are focusing on what will make them more effective and successful in 2014.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 11, 2011
    [Companies] 11 Tweetable Digital Marketing Notes from ad:tech
    “The most important thing you can create isn’t a product, it’s a company.” by Jesse Noyes | Tweet this Ad:tech is billed as the event for digital marketing. Over three days marketers come together to discuss strategy, brand awareness, content, apps, search, video…I could go on. Enjoy – and tweet away!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 16, 2010
    [Companies] Is The Grass Always Greener On The Other Side?
    About 10 months ago I left AG Salesworks to pursue an opportunity at another company. Before I left, I wrote the entire company an email explaining what a great experience I had at AG. felt my previous employer could not match the company culture I felt at AG. believe that the company culture here at AG drives our success.
  • STORIES THAT SELL  |  TUESDAY, AUGUST 3, 2010
    [Companies] The ‘Tell ‘Em, Tell ‘Em, Tell ‘Em’ Approach to Case Studies
    If not, try, "What would you tell others about your experience of working with ABC Company?" With your story written, go back and count where your key points pop up to make sure you’ve told them, told them and told them again. Seen any great examples of companies that do this with their case studies? Tell them.
  • B2B IDEAS @ WORK  |  FRIDAY, APRIL 13, 2012
    [Companies] B2B Book Buzz: Return On Influence by @MarkWSchaefer
    He also reviews innovative companies, like Klout, which measure social media influence. Using exclusive access, Schaefer provides an insider’s look at Klout , the controversial social scoring company. It's a must-read for individuals and companies who crave influence and desire to increase word-of-mouth power on the social web.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, APRIL 21, 2011
    [Companies] How to Coax Content Out of Engineers
    You know your work is cut out for you if you are a Content or a Marcom Manager at an engineering or manufacturing company. Read my earlier post 3 Business Blogs with Proven ROI from Industrial Companies to learn how these companies have convinced engineers to actively participate and contribute to their content marketing programs.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 25, 2013
    [Companies] Increase Sales Productivity with Marketing Automation
    Janelle chimed in about how marketing automation can increase sales productivity: “Marketing automation can help streamline your sales process and improve efficiency for your sales team.” In order to uncover opportunities, she suggests promoting your company and engaging with prospects using online marketing. Calculating sales capacity.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 14, 2013
    [Companies] 10 Questions about B2B Blogging Answered
    Blogging for B2B companies starts with personas. This conversation gets much harder when the person in question is an executive, or someone on the PR team who wants to publish company news on the blog. The only reason to ask this question is if your B2B company is not getting any results from your blogging efforts.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 7, 2010
    [Companies] How To Use Fully Qualified Leads To Recruit/Retain Top Sales Talent.
    All 6 of us have good track records at their respective companies, yet 4 of the 6 guys in the conversation are looking for new jobs. know that’s part of the gig, but I feel like I could deliver so much more to the company if I didn’t have to constantly build and then rebuild the top of my funnel all the time.”
  • LEADERSHIP  |  FRIDAY, NOVEMBER 1, 2013
    [Companies] Interesting Infographics: Top Content Marketing Trends You Need To Know
    Ninety-three percent of B2B marketers are still relying on content marketing; 30% of B2B marketing costs are relayed to content marketing and 58% of companies plan to up this budget in 2014. 86% of companies hire someone to manage their content marketing. Top 7 Ways Companies Are Engaging Their Audiences. Company features – 55%.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 25, 2013
    [Companies] Highlights of this week’s best posts at the Fearless Competitor blog
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. The weekend has arrived and this is a new thing we will be doing on Saturday’s (at least till college football starts). We’ll be sharing highlights of the week just passed. Wake up!
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 23, 2014
    [Companies] Call Recording: A Boring Introduction to the BVR
    This recording device is simply another method some companies use to get calls through our Conversation Analytics engine. The BVR is good for any company that wants to extract data from phone calls via Conversation Analytics but is not equipped to deal with call tracking numbers or API uploads. This blog isn''t that interesting.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 14, 2014
    [Companies] The 3 Types of People That HATE Call Tracking #dontbehatin
    Here''s a summary of the argument in handy bullet-pointed form: - Google demands that NAP (Name, Address, Phone Number) be consistent across all internet properties for a company. - NAP inconsistency will confuse Google and could hurt SEO. Most call tracking companies have not clearly defined when SEO is harmed and when it is not harmed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    [Companies] 8 Indispensible Tools to Improve Your Social Media Efficiency
    my company name. By {grow} Community Member Ian Cleary. Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Monitor and Build Relationships on Twitter with Commun.it. Commun.it Suggested people to follow. Tweet.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 9, 2010
    [Companies] One Tech Marketer’s Approach to Lead Nurturing: Interview with Pete Marino of D-Link Networks
    As part of the session on The Role of Nurturing in the Lead Gen Campaign , Pete Marino – Senior Marketing Manager with D-Link Systems – presented his company’s approach to lead nurturing. One example is that we do well with companies that operate in multiple locations. Explain your strategy/approach to lead nurturing.
  • STORIES THAT SELL  |  TUESDAY, JANUARY 8, 2013
    [Companies] Customer Videos 101: How to Score a Killer Sound Bite
    ” For example, “Our company would have been lost without this service because it… fill in the blank.” Also, remember to ask customers how the solution made them feel about their company. People seem SO articulate on television, right? News flash: We’re not including Honey Boo Boo here.) Excited? Positive?
  • VIEWPOINT  |  WEDNESDAY, APRIL 18, 2012
    [Companies] PowerViews with Trip Kucera: Best Practices & Surprising Trends
    Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Trip notes that, while email was what social media was supposed to put out of business, best-in-class companies are integrating email with social media marketing at a much higher rate than other companies.
  • VIEWPOINT  |  TUESDAY, JANUARY 11, 2011
    [Companies] 10 Inside Sales Predictions for 2011
    No longer will companies buy data from one vendor but rather they will create a network of data providers to deliver to them the specific information in their target markets. Companies realize that you need to have an effective process with supporting tools in place and you need to train your reps on that process for them to be effective.
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Companies] Social Media Managers Must Work Around Lousy Business Models
    The company requested my ticketing information and went to work trying to help me. And again, the company tweeted back, requesting I keep checking back in case something opened up. You can''t make a company care about its customers. Raise your hand if you''ve ever been screwed over by an airline. Yeah, me too -- multiple times.
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 2, 2010
    [Companies] White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers
    Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. ” Jonathan Kantor , a 27-year business veteran with such companies as Apple, Microsoft, and J.D. Second, it's not just technology companies that use white papers. Act NOW.
  • ANNUITAS  |  THURSDAY, JUNE 4, 2015
    [Companies] Finding Your Ideal Customer
    In a USA Today article  just last month I was reminded that the idea of persona development was created way back in the 1980s by software developer Alan Cooper, who very wisely recognized that companies needed to be looking externally to answer all of those questions. If you have a healthy customer database, it’s the perfect place to start.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 17, 2014
    [Companies] How to Promote Blog Posts: 200+ Ideas from Eight Experts
    Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. If no one sees your content, what good is it?” Which content promotion tools are most useful?
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