MARKETING INTERACTIONS | TUESDAY, APRIL 5, 2011
[Companies] Go Beyond the Marketing Motions
How you can actually entice more people in your company to write blog posts. Many marketers work on one project at a time. They need to create an email marketing campaign or it's Tuesday and the blog post should go up. There are standard execution tactics that go with each one. Yes, I know, I can find inspiration anywhere!].
BIZNOLOGY | WEDNESDAY, NOVEMBER 30, 2011
[Companies] Testing for B-to-B Marketers: How hard is it?
work with a company that offers employee benefits programs, and markets to HR professionals. We are planning a campaign to take the service into the Boston area, targeting firms with more than 100 employees, which number about 6,000 sites. At two HR contacts per site, using direct mail, we would have a mail plan of 12,000.
VOLACCI | WEDNESDAY, AUGUST 14, 2013
[Companies] [Podcast]Why Should I Curate Content?
Secondly, curating is good for your company. Volacci Marketing Expert Leigh Carver answers the question, "Why Should I Curate Content?" in this brief, informative podcast. This is the second in a three-part series describing the " what ", "why" and "how" of curated content. Fortunately, Volacci is here to help you. . Why is that? .
HUBSPOT | TUESDAY, FEBRUARY 11, 2014
[Companies] 9 Agonizing Business Skills You Need to Grit Your Teeth and Learn
There''s also an expectation that I''ll be able to sell my value to my boss and other higher-ups when asked. I''m even expected to be able to sell my company if I''m out networking -- I should understand our value proposition, our target market, and have a good elevator pitch. When I was little, I decided I wanted to be an astronaut. Inboun
CRIMSON MARKETING | TUESDAY, AUGUST 6, 2013
[Companies] How to Be a Successful Social Seller
When the sales rep has access to the full scope and perception of information, they are able to meet the buyer on their level with a full understanding of what they think and feel about your company’s products and services. There’s a change in the air. No longer is the salesperson steps ahead of the curve. Enter social selling. .
B2B MARKETING BLOG | TUESDAY, OCTOBER 7, 2014
[Companies] 6 things to look for in a B2B social media partner
Your B2B company decided it’s time to engage in social media to build relationships with your clients, prospects and industry participants. But, you don’t have the in-house expertise and resources to tackle this multi-faceted, time-consuming form of marketing. Social Media
CONTENT MARKETING TODAY | SATURDAY, JANUARY 7, 2012
[Companies] Time to Take Out the Social Media Trash – Marketing Pilgrim
Companies create multiple accounts to split out brands or for a specific marketing… Via www.marketingpilgrim.com. Time to Take Out the Social Media TrashMarketing PilgrimHere’s the full layout from Altimeter’s new report: “A Strategy for Managing Social Media Proliferation.” News Social Media Tips & Mini-Guides
WEBBIQUITY | WEDNESDAY, JANUARY 19, 2011
[Companies] Best Web Presence Optimization Guides and Tips of 2010
It can happen—negative commentary about you or your company gets posted online. Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Whatever. Digg this!
BIZNOLOGY | TUESDAY, APRIL 22, 2014
[Companies] Search and Replace Will Change Your Blog Forever
When I left my company, Abraham Harrison, they became AH Global, maintained control of the domain, abrahamharrison.com, while I maintained control of both blogs. If you’ve been blogging for a long time, your life has probably changed a number of times. You’ve developed a history that has been, until now, etched in stone.
WINDMILL NETWORKING | MONDAY, AUGUST 6, 2012
[Companies] LinkedIn Group Moderation Rules: 5 Steps to Managing a Successful Community!
When I talk to companies about LinkedIn Groups, their biggest worries are 1) not having enough time to manage them and 2) fear that their group will be a ghost town with little engagement. Once companies get over the hump and invest in a LinkedIn Group, they are generally timid about aggressively moderating it. would! 4.) The result?
DIGITAL VOICES | FRIDAY, AUGUST 23, 2013
[Companies] 5 Awesome Social Campaigns that Illustrate Social, Mobile, Analytics and Cloud (SMAC) Synergy
After analyzing the results of their many social media campaigns using their analytics platform, the company identified a huge problem - they had many social media fans but only 16% of them ever saw the content they posted on Facebook. Happy Friday, everyone! Don’t know what the SMAC Stack is? Well lucky you, we are going to tell you.
HUBSPOT | MONDAY, JULY 16, 2012
[Companies] 11 Clever CTA Tricks Real Brands Are Using to Grow Their Email List
While CTAs are great for generating lead conversions, they can also help contribute to a different goal: growing your email list. A lot of companies also find it beneficial to use calls-to-action to expand their email database and list of contacts ( which they will later nurture and follow up with ). What are your recipients going to get?
JUNTA 42 | SATURDAY, OCTOBER 31, 2015
[Companies] This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
Launched in 1997 by the same company that owned E-Toys, it was acquired by consumer products giant Johnson & Johnson two years later. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. What should content marketers do? We discuss several possibilities. This week’s show. link]. 3.
SOCIAL MEDIA B2B | FRIDAY, JANUARY 13, 2012
[Companies] Awesome Content is Key to B2B Social Media
When you’re bootstrapping a company against all mathematical odds, the only thing better than ambition is wild ambition. But let’s face it: very few companies actually change the world. No matter if your goals are to drive awareness, traffic or leads, content is a big part of that. B2B Content Marketing as Trojan Horse. Read more.
MARKETING ACTION | FRIDAY, SEPTEMBER 20, 2013
[Companies] What Social Media Marketers Can Learn From Miley Cyrus…
As Martin Laetsch pointed out in his presentation a few weeks back “ 5 SEO Strategies Every Company Needs to Master ,” a company’s online content should be something that attracts people, that they want to read or watch, and share. Ultimately, what’s worth our study is the ubiquity and persistence of Miley’s re-branded persona.
WRITTENT | MONDAY, OCTOBER 20, 2014
[Companies] 8 Ways What You Write Will Affect Your Bottom Line
99% of the time, the written word is the chosen medium for companies doing inbound marketing. If your readers weren’t considering purchasing your products, they wouldn’t be researching your company in the first place. People notice mistakes, and small issues can detract from your company’s credibility. Be Relevant.
SALES INTELLIGENCE VIEW | THURSDAY, JULY 12, 2012
[Companies] Social CRM: How Can It Make Money?
Information technology research group Gartner looked into the ROI of social CRM applications earlier this year and discovered that only half of the Fortune 500 companies using social CRM will receive a worthwhile ROI from their social initiatives. Instead, companies should search for the social CRM application that is all-inclusive.
BIZNOLOGY | TUESDAY, SEPTEMBER 1, 2015
[Companies] 3 project management tools for your distributed business
But, I am might change my mind when I plop down some moola and unlock what I covet the most (and what I have on Basecamp): company-wide dashboards so I can get a 30,000 foot view of the very complex machine that Gerris Corp has become. It’s just not working for me for now, though there are some zealous devotees. Basecamp. It works.
HALEY MARKETING | MONDAY, SEPTEMBER 21, 2015
[Companies] A Modern New Site for Modern Technical Staffing
Since 2009, Modern Technical Staffing has been providing Canada's leading engineering, architectural and construction companies with highly skilled contract and permanent staff. When they were looking for an update to their website, they turned to Haley Marketing, in Buffalo, NY. See more at www.mtsrecruiting.com.
HUBSPOT | TUESDAY, JANUARY 1, 2013
[Companies] HubSpot's 10 Hottest Marketing Blog Posts of 2012
10 Companies That Totally Nailed Their Taglines. Developing a really great tagline for your company is no easy task. In this post, we'll show you how 10 companies get it right, so we can all have an easier time getting it right, too. 2012 was an amazing year in marketing. The Top 10 HubSpot Blog Posts of 2012. Continue reading.
HUBSPOT | WEDNESDAY, OCTOBER 2, 2013
[Companies] Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches
Today, the company released another piece of news that may seem kinda blah to some, but it actually has really big implications for marketers: Bing image search now includes results from Pinterest boards. Bing is in a really sweet place right now. As a marketer, Bing gets a gold star just for that in my book. Freaking. Resources to Help.
HUBSPOT | TUESDAY, OCTOBER 8, 2013
[Companies] State Department's Senior Tech Advisor Discusses Marketing, Social, and Emerging Technologies [Q&A]
Yet, we still see that companies and executives are reluctant to use these platforms. And a lot of companies and a lot of people are used to simpler times. What do you see as major hurdles preventing companies from taking advantage of new technologies that have become available? A: People are still very scared of the medium.
VERTICAL RESPONSE | MONDAY, SEPTEMBER 29, 2014
[Companies] The Complete Guide to Holiday Email Marketing
From this campaign, you probably learned that capturing shoppers early works for your company and that two weeks of pre-promotion was key. Host an all-company meeting about an hour before you open, bring in some coffee and donuts and ask everyone to come in with two marketing ideas for your business. Which efforts were successful?
BIZNOLOGY | THURSDAY, FEBRUARY 28, 2013
[Companies] Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
In the post-industrial era, electricity, automation and telecommunications enabled the creation of large companies. Photo credit: Wikipedia. Yet, how much has the Internet, mobile devices, and social networks impacted how today’s business organizations are structured or how work gets done? Redefine the role of managemen t.
I-SCOOP | TUESDAY, DECEMBER 23, 2014
[Companies] Customer-centric marketing: optimize and integrate
Bloggers, experts, research companies and marketers are increasingly talking about channel-agnostic and customer-centric marketing again. Have you noticed? Finally. What we’ve always called integrated (touchpoint) marketing is back and it’s spreading across all – often siloed – (digital) marketing disciplines.
FUNNEL FOCUS | THURSDAY, MARCH 31, 2011
[Companies] Interview: Tibor Shanto Reveals How to Use Lead Nurturing to Prevent Sales Funnel Leakage
First, as more and more buying decisions are made by multiple people in an organization, automation allows you to gauge engagement by others in the company and the decision-making process. EM: Your company specializes in training sales people how use a certain selling style called Zone Selling. and author of award winning book Shift!:
MARKETING INTERACTIONS | WEDNESDAY, OCTOBER 5, 2011
[Companies] 5 Things a B2B Website Must Accomplish
You'd better make sure people can figure out what your company does, why they're staring at your webpage and what they should do/get — and do it fast. It really doesn't have to be that difficult. After all, a B2B website must serve as a centralized hub for all of your online content marketing efforts. Orient Visitors Immediately.
MODERN B2B MARKETING | TUESDAY, APRIL 26, 2011
[Companies] A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing
For now, evaluate your company and pick a short list of social networks that fits your target demographic. Build a Community: On your company website, create a space for existing customers or prospects to express their opinions about your content, products, and company. This is a great exercise to get you warmed up.
SALES INTELLIGENCE VIEW | WEDNESDAY, NOVEMBER 14, 2012
[Companies] How much time should you spend researching prospects?
The answer is difficult to pin down, and often varies between companies and sales roles. Setting up a Google alert on a Fortune 500 company and sifting through every news update that appears is not an efficient way to discover what’s happening at that company. Some sales reps don’t do any research at all. Sometimes this works.
HUBSPOT | TUESDAY, JUNE 18, 2013
[Companies] How to Turn One Idea Into a Bottomless Backlog of Blog Posts
You choose your target audience (executives at prospect or customer companies), the story structure of your post (a list), and the medium to use (slides and text). This situation sound familiar? You have an idea, then lose it, then come back to it again. Look, I know first-hand that blogging can be hard. It''s about organization and regiment.
BLUE FOCUS MARKETING | TUESDAY, MAY 27, 2014
[Companies] Join @RDucre #IBM & @CKBurgess for a @SocialEmployee Discussion at @IM_Week – Integrated Marketing Week #IMW14 #SocBiz
In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Time: 12:35–1:05 p.m. SPECIAL REGISTRATION DISCOUNT!
MODERN B2B MARKETING | TUESDAY, OCTOBER 23, 2012
[Companies] High Impact Marketing from a Low Budget Business
Here are some quick tips from companies that have done it and done it well: Reach out to existing customers with a “refer a friend” offer or some type of purchase incentive. Ask yourself some questions about who is most likely to purchase from your company. Megan can be reached at email@example.com. Revenue may be scarce.
VIEWPOINT | WEDNESDAY, AUGUST 17, 2011
[Companies] Improve Sales Performance with 3 “Art of Sales Management” Functions
Sales Deployment Most companies deploy reps in traditional ways. Small and mid-sized companies typically assign by geographic territories. If Joe is your top salesperson, should he work Company A just because it’s in his territory? This will in turn positively impact your company's revenue Not true.
HUBSPOT | MONDAY, OCTOBER 28, 2013
[Companies] Is Marketing Automation Worth the Hassle? New Data Raises Questions
Marketing automation can be a fantastic tool to help a company with lots of leads nurture those leads across multiple channels (not just email), then prioritize the right leads for sales to engage. But it''s not a panacea, and it''s not right for many companies. Thinking about investing in marketing automation ? So what should you do?
VOICE-BASED MARKETING | MONDAY, APRIL 7, 2014
[Companies] 5 Tips to Market Your Event Using Social Media
If a holiday, special day, or concept is important to the goals or mission of your company, then build social media campaigns around it. For something like Women’s History Month, the goal might be merely to raise awareness and demonstrate your company’s commitment. Last week we joined Chicago women-centric tech organization Ms.
HUBSPOT | WEDNESDAY, OCTOBER 16, 2013
[Companies] How to Choose the Right Domain Name and Extension for Your Website
To avoid these mishaps, consider using keywords in your domain instead of your company name. Could you choose a domain name that is not your company name? These are a good option for tech companies since there is a subtle mental hook --.net There are plenty of different aspects to consider before selecting just any old name.
VOLACCI | WEDNESDAY, FEBRUARY 12, 2014
[Companies] No Regrets [Ben's Productivity Podcast]
But also it means being a leader and really guiding and directing my company to a place where we can have the biggest possible impact on the world. Tip of the day: Productivity - make sure you know where you are headed - check in - align with the main purpose in your life. Transcript: Hi this is Ben, welcome back the podcast.
VERTICAL RESPONSE | FRIDAY, JULY 4, 2014
[Companies] 5 Tips for Top-Notch Images in Every Email
Images are critical to emails,” says Russell Cragun, the marketing manager at Doba , a Utah-based shipping company. To make sure you’re getting the most bang for your visual buck, we put together a few tips to utilize email images well. 1. Images can make or break your email. Use crisp images. Now is not the time for amateur photography.
KEO MARKETING | TUESDAY, JUNE 16, 2015
[Companies] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
Talent management solutions company Profiles International turned to KEO Marketing to deliver a revamped website that boasted better lead generation and a lower cost per lead. Please join the conversation online at LinkedIn: www.linkedin.com/company/keo-marketing , Facebook: www.facebook.com/KEOMarketing & Twitter: @KEOMarketing.
VERTICAL RESPONSE | WEDNESDAY, JUNE 18, 2014
[Companies] Grow Your Email List Using Twitter Lead Generation Cards
You’ll need to answer a few questions about your company and you’ll be prompted to put in a credit card number. • Set up a “collector” Next, you’ll be prompted to select a company to collect the information. They’re called CRM (customer relationship management) companies. Interested?
HUBSPOT | FRIDAY, SEPTEMBER 7, 2012
[Companies] The Ultimate Guide to Using Animated GIFs in Your Marketing
Here are some companies that have made clever use of the animated GIF in their marketing collateral. If you're having trouble seeing any of the animated GIFs in this section, click on the link we've provided in the explanatory text to visit the company's site! Animated GIFs. Think they're just for internet geeks? Think again.
MODERN B2B MARKETING | FRIDAY, JUNE 19, 2015
[Companies] Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity
So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? The technology is now available for companies to engage personally with their customers anywhere and at-scale, be they in the middle of New York City or on the French Riviera rockin’ linen pants. How will they do this?
EMAGINE B2B BLOG | THURSDAY, MARCH 28, 2013
[Companies] Is Mobile SEO Different from your Website’s SEO?
If your business is not active in mile marketing, then you will miss a large opportunity to make B2B decision makers aware of your company, and the solutions you provide. So what are the best practices you can do as a company to optimize for mobile? Responsive Web Design vs Mobile Websites. the design and navigation changes?
MODERN B2B MARKETING | TUESDAY, DECEMBER 10, 2013
[Companies] Bad Data In, Bad Data Out: 5 Steps to a Squeaky Clean Database
Are they still working for the same company? Of course, being the smart marketer that you are, I know that you will segment these leads on a much more granular level, such as region, company size, or interest… but that’s another story. 5) Eliminate Junk Contacts. You can use alerts to stay even more on top of your database.
KOMARKETING ASSOCIATES | MONDAY, JUNE 16, 2014
[Companies] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
Seemingly every company today has a blog, Facebook page, Twitter handle, and more. As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Be Well-Prepared.
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 16, 2012
[Companies] The Leadership Gap in B2B Marketing
But as Danielle Sacks said in the Fast Company magazine article The Future of Advertising , “Digital will f-ck you up!”. CMOs feel largely unprepared for the challenges of today’s marketing challenges when it comes to the changing buyer, the corporate pressures to contribute and the skills and tools they have to work with. Strateg
HUBSPOT | FRIDAY, NOVEMBER 11, 2011
[Companies] Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
While no individual customers in this set had lost more than 50% of their search referrers, 54 of these 1,255 companies still lost more than 20% of their search intelligence. We also segmented this across companies that were actively blogging vs. companies that do not blog actively. Google's Anticipated Effect vs. Reality.
EVERYTHING TECHNOLOGY MARKETING | SATURDAY, JULY 10, 2010
[Companies] A Simple B2B Marketing Framework
To close the loop, and ensure continuous improvement, the feedback process (bottom) loops back to inform changes to strategy or adjustment of goals and tactics to more closely reflect the reality of external market dynamics as well as internal company resources and competencies. But that's content for another blog post.
BIZNOLOGY | WEDNESDAY, MAY 2, 2012
[Companies] Differentiate or die! It’s the digital marketing curse…
Now, this company is still a long way from being a digital marketing powerhouse. 0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. With digital marketing, you must differentiate or die. Let me explain.
BLOG MY CALLS | FRIDAY, NOVEMBER 8, 2013
[Companies] Every Marketer Should Watch This TED Talk
They have grown to be the largest company in the world because they believe certain things. Nike has grown to be the largest sporting goods company in the world because they believe certain things. Your company has--even if you don''t them or haven''t thought about them--core beliefs. I like TED Talks. The Golden Circle.
HUBSPOT | SUNDAY, JANUARY 19, 2014
[Companies] Introducing the Blog Topic Generator, Learning to Not Hate Writing, and More in HubSpot Content This Week
Research tells us that companies that regularly write and publish blog posts get 55% more web traffic and 70% more leads than companies that don''t. This scenario is a common one: A company holds a webinar or other event and generates a whole ton of new leads. Ugh … writing. But, alas, I do. Good news! Want to dive deeper?
YOUR SALES MANAGEMENT GURU | MONDAY, MAY 23, 2011
[Companies] Sales Management: benchmark you business
Because of this physical experience, one of the fundamental recommendations I make to clients and non clients alike is to physically visit other organizations and actually view how other companies operate. Sales Management: “benchmark your business”. All of these kinds of groups are excellent sources of information. Move up and move ahead!
LOOPFUSE | MONDAY, JANUARY 30, 2012
[Companies] 10 B2B Sales and Marketing Metrics Worth Tracking
Too often companies constrain potential referral volume by making the act of generating a referral too difficult. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. Quick Disclaimer: Just because you can track it, doesn’t mean you should. Just because you can track it, doesn’t mean it’s important.
BLOG MY CALLS | FRIDAY, FEBRUARY 7, 2014
[Companies] The Friday Marketing RANT: Hey Dumb Marketer.USE YOUR DATA!
Example - Recently I was on the phone with the Director of Marketing at a tech company. Companies exhibit, attend, and spend money on tradeshows even though the data clearly shows a lower CPL for other marketing channels. Generally companies spend north of $5K to exhibit at a show and come away with 50 - 75 leads. Wrong.
SALES INTELLIGENCE VIEW | TUESDAY, AUGUST 30, 2011
[Companies] CRM+ When Regular CRM is No Longer Enough
Or a news article showing the company just made an acquisition? It’s time for forward-looking intelligence in CRM to correct the ‘rear-view mirror’ approach currently provided by data companies,” said Umberto Milletti, CEO and founder of InsideView. Adds Intelligence to the Social Enterprise with Launch of CRM+.
LEADERSHIP | FRIDAY, MAY 2, 2014
[Companies] Interesting Infographics: How To Use Storytelling To Reduce Information Overload
In the infographic “ Cut Through B2B Information Overload with Storytelling ” by Beutler Ink and LookBookHQ , we are provided with valuable strategies to help us manage our company’s storytelling. The B2B industry is inundated with news and information. So how can you make your way through information clutter and get your message across?
FATHOM | MONDAY, JANUARY 27, 2014
[Companies] Content Marketing vs. Content Strategy
For example, company websites are often designed according to a content strategy based on the goals of its various audiences. At the risk of getting Inside Baseball on you, I want to call out something first brought to my attention in the most recent episode of “ PNR: This Old Marketing.” That Simple examples: DIY faux hawks.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, JUNE 14, 2013
[Companies] Three Ways to Make Repeat Sales
Today''s post from the Chamber of Commerce features business-growth advice for small companies. While every company may have its own specific follow-up policies in place, here are a 3 tried-and-true ways to keep clients coming back: 1. Making a sale is always a challenge. Once the endorphins wear off, there is still work to be done.
VOLACCI | FRIDAY, OCTOBER 4, 2013
[Companies] New Google Analytics Audience Reporting Will Empower Marketers
One of the biggest challenges for online marketers is the lack of information about the people visiting their properties and buying their products,” the company says. The following excerpt from Web Pro News shows Google’s mindset going into the transition. What’s their gender? What are they interested in? Segmentation. Marketing Automation.
SAZBEAN | FRIDAY, SEPTEMBER 9, 2011
[Companies] How Social Media Overtook Legacy Media
While Wright used his face to give his business that personal touch, Yancey’s card is anything but personal, instead filtering all contacts through the company social media pages. How Social Media Overtook Legacy Media. But in the days of Legacy Media, Gichen was a trailblazer; a fresh dissenting voice. In 1895, Charles M.
BUYEROLOGY | MONDAY, MARCH 26, 2012
[Companies] Grow SMB Revenues With Buyer-Based Marketing
When you consider some Fortune 1000 or Global 2000 organizations can have in the 10’s or 100’s of thousands of companies in their customer bases, the expression of zeroing in on your target buyer can sound near impossible. It is a dilemma however that cannot be ignored. Buyer Persona © All Rights Reserved Cristian Cardenas. The U.S.
HUBSPOT | WEDNESDAY, SEPTEMBER 19, 2012
[Companies] Twitter Rolls Out Cover Photos: How to Add Yours Today
Like the recent LinkedIn Company Page changes , the update is purely aesthetic, providing what looks kind of like a right-aligned Facebook Timeline cover photo for brands to play with. It's been forever since we've had a new social media update. Ha, kidding. More like new things are rolling out every week. drop-down menu will appear. HubSpot.
MARKETING INTERACTIONS | SUNDAY, DECEMBER 16, 2012
[Companies] Is Listening on Social Media is a Waste of Time?
remember a situation back when I was running a software company. I'm a huge proponent of listening to what prospective B2B buyers and "companies" say and do online as an indication of how to create content that better engages them. Whether buyers or just people. And I think it goes to context. Are they really finding value?
MARKETRI | THURSDAY, JUNE 20, 2013
[Companies] Marketri President and Owner Debra Andrews to Present “Ask the Expert” Webinar Series to Accounting Professionals
June 20, 2013) – Marketri LLC, a full-service, business-to-business (B2B), marketing consulting company, is pleased to announce that its President and Owner, Debra Andrews, will present three upcoming “Ask the Expert” webinars hosted by iShade, a global online accounting community. DOYLESTOWN, Pa.
FEARLESS COMPETITOR | TUESDAY, AUGUST 9, 2011
[Companies] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
What is the single most common mistake you see companies make in B2B demand generation today? In my opinion, the biggest mistake B2B companies make in demand generation is focusing on selling their products or services instead of focusing on helping their prospective customers buy. Mac McIntosh. What do you recommend? Mac McIntosh.
BIZNOLOGY | FRIDAY, JULY 18, 2014
[Companies] How do I track the source of phone calls?
I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. As an alternative, I’ve been suggesting companies put a special phone number on their website and use Google Voice to forward calls. But they don’t. When I asked about it, they turned on their thinking caps.
HUBSPOT | FRIDAY, JANUARY 10, 2014
[Companies] 5 Branding Tips for Your Next Nonprofit Fundraising Campaign
Having a brand may be typically associated with for-profit companies, but that doesn''t mean it''s not imperative for nonprofits to establish their own unique brands. Aligning your organization with companies or other nonprofits with similar brands and visions is really important when putting on a giving day. Share them below!
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 4, 2014
[Companies] Connecting personal branding, your online network, and business value
Should you be creating a personal brand in your current company? Should you be creating a personal brand in your current company? - The Dark Side of personal branding - Personal networking, weak links and business value. Do you nurture your online personal brand? Or is your brand simply your personality? Vulnerability? Am I right?
B2B MARKETING INSIDER | TUESDAY, OCTOBER 11, 2011
[Companies] Do You Know The New 4 Ps of Marketing?
Companies exist to serve customer needs. Marketing has changed drastically since I started almost 18 years ago. And if you speak to senior marketers and advertising agency heads they will generally agree that finding and keeping talented marketers is one of their toughest challenges. They are social savvy digital natives. Strategy
BLUE FOCUS MARKETING | WEDNESDAY, DECEMBER 5, 2012
[Companies] Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
With proper guidance, employee branding can be an asset to a brand’s image, but managers must establish social guidelines to keep the individual brands from eclipsing the company’s own brand image. #4: Innovative Strategies for Marketing SMB Blogs. It’s not just that social media is exploding; it’s how brands communicate.
VOICE-BASED MARKETING | WEDNESDAY, OCTOBER 30, 2013
[Companies] Guest Post: Top 9 Tips For Local Businesses Wanting Success with Google AdWords
Optimizing AdWords campaigns for local companies is a completely different task than managing AdWords for an e-commerce or lead generation website. This causes a glitch between you and other companies. Mobile Is Crucial for Most Local Service Companies. The company offers call tracking, duh! Don’t make that mistake.
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 25, 2014
[Companies] Get Ready for Ad Week – 5 Things You Can’t Miss
It doesn’t matter what kind of marketer you are — anyone can draw inspiration from innovative companies like Facebook, MyFitnessPal, Pandora, and way (way) more. Ad Week may not be your traditional marketing conference, but it’s no secret that the wall between marketing and ad tech is crumbling before our eyes.
MODERN B2B MARKETING | MONDAY, APRIL 20, 2015
[Companies] Surviving on Swag Alone at the Marketing Nation Summit
Whether practical and useful or simply enjoyable, company-branded swag in all forms served to make a lasting impression on Summit attendees. Author: Sesame Mish Lip balm, and buttons, and pens, oh my! Said to the tune of that Wizard of Oz chant we all love so much). And, yes, it was. Swag for Pampering and Sustenance. Domo robot.
HUBSPOT | THURSDAY, NOVEMBER 6, 2014
[Companies] From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
As the concept and prototype evolved, the project became a larger initiative for the company. It was launched out of the agency’s new Omelet Brands unit, which has plans to launch products or companies in other markets. 4) Taonii. TDA continues to support the brand’s marketing, but the company now operates independently.
B2B MARKETING ONLINE | MONDAY, JULY 5, 2010
[Companies] Why delivering and delighting is a must in this business
heard this phrase 36 times this morning (yes I counted) whilst on the phone to my insurance company and I can tell you I did not feel very valued when they did finally put me through to someone. So what could this company have done differently? Be available. even if it is over several large glasses of wine. Get feedback.
B2B MARKETING ONLINE | THURSDAY, MARCH 4, 2010
[Companies] Market research: A survey or crystal ball?
Banks lend to companies if they’re confident the loan will be repaid with interest. Companies invest in assets, employees and marketing if they’re confident that profitable sales can be made. My friends say I’m odd. It’s unusual, they say, to become animated when talking about business. sensible precaution I thought.
JUNTA 42 | WEDNESDAY, SEPTEMBER 22, 2010
[Companies] 4 Content Curation Ideas to Implement Now
Media companies have been curating content for centuries, but the idea of online content curation is something all content marketers need to consider as part of the content marketing plan. Your list could revolve around online resources, companies, buyer's guides, best practices and more. You can too. 4.
SAZBEAN | THURSDAY, OCTOBER 13, 2011
[Companies] 3 Tips to Use Social Media for Exceptional Customer Service
immediately tweeted at the company’s Twitter account relaying my vexation with its menu’s vague messaging. A few weekends ago, a certain fast food restaurant upset me. At the core of my frustration was a miscommunication between the menu pricing and the total rung up at the register. Don’t lose customers this way. News & Notes
INSIGHTIQ BLOG | WEDNESDAY, JANUARY 26, 2011
[Companies] Three Missed Marketing Opportunities for Mortgage Lenders
Too often I think that companies treat these kinds of surveys as an end in themselves, not the means they should be to help make their processes better. So I start the year hopeful that the leopard will have changed its spots. I will keep you posted as I see evidence in either direction with money!). Small world!
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 23, 2010
[Companies] Alterian Alchemy Knits Together Marketing Components
The company also plans to expand integration with KXEN for predictive analytics, although it hasn’t set a release date. Summary: Alterian just announced Alchemy, which provides a new interface and tight integration across existing components. Alterian last week announced a new generation of products called Alchemy. across channels.
B2B LEAD GENERATION BLOG | TUESDAY, MAY 11, 2010
[Companies] 100 Tips for Trade Show Lead Generation
Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Don't stop the dialog.
HUBSPOT | MONDAY, MAY 5, 2014
[Companies] An Introductory Guide to Improving Your Local SEO
For example, if you''re a local security company that is trying to attract new area businesses, create a helpful resource to get these businesses well-acquainted with your city. A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals.
HUBSPOT | THURSDAY, MAY 8, 2014
[Companies] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
However, you should also think about what your specific company goals are, decide what your strategy is, and choose the metrics you need to hit in order to get your company closer to hitting those goals. What is it? It includes any mentions, Likes, shares, comments, or links to your brand''s Page. How do I calculate it? What is it?
TRADESMEN INSIGHTS | THURSDAY, MAY 16, 2013
[Companies] How Manufacturers are Managing Content Marketing: 7 B2B Insights
However, only 11 percent of self-reported “best-in-class” B2B manufacturing marketers rank print magazines as “effective” or “very effective,” indicating that traditional media companies still have a stronghold on B2B manufacturers, who have traditionally used paid advertising in trade magazines to reach their audiences.
INBLURBS | SATURDAY, FEBRUARY 9, 2013
[Companies] Lead Generation with Inbound Marketing and PPC Advertising done right!
Blogging has great advantages and here are the most important: Blogging companies get up to…. 1. …55% more Traffic. 2. …97% more Inbound Links. 3. In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. When you do PPC than you generate leads as long as you pay. As simple as that!
HUBSPOT | FRIDAY, MAY 30, 2014
[Companies] Little Secrets to Contact Forms That Convert [Quick Tip]
Please enter your name, address, phone number, company name. How much money his company makes yearly? This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. Who doesn’t hate filling out forms? Hate is a strong word, but sometimes it’s not strong enough.
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MARCH 4, 2009
[Companies] Social Media Analytics: Radian6
Radian6 put out this video to announce that they have some new product features coming out - you gotta love a company where the VP of Marketing does a decent Johnny Cash imitation! Analyzing data is important in every aspect of marketing in order to fine tune programs and enhance market penetration. Time to discovery - results are FAST!
B2BBLOGGERS | THURSDAY, APRIL 29, 2010
[Companies] Overcoming the B2B Marcom Manager's Content Conundrum
Save tabbed groups for the social media-related sites you visit such as productivity tools (mentioned below), your listening posts, bookmarking sites and your company’s social media venues. Content , links and trust are the currencies of the internet. This same content can also generate the links that boost search traffic, leads and sales.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 9, 2015
[Companies] Why Lead Nurturing is Now Marketing’s Domain
B2B buyers self-educate online by consulting their peers, checking review sites, and visiting company websites. Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department.
HINGE MARKETING | TUESDAY, NOVEMBER 24, 2015
[Companies] Learn What AEC Clients Want, Straight from the Source
He’d look for other specialist firms if his company ventured into a different arena. The private real estate developer noted that his firm had their go-to architecture firms and usually bids construction services to three construction companies from a shortlist of 8-10 companies in the area. Additional Resources.
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 24, 2011
[Companies] Sales Leadership: It’s time to gear up your recruiting!
Make sure everyone in your company knows that you are recruiting. Sales Leadership: It’s time to gear up your recruiting! . have often stated that a sales manager should spend 15% to 20% of their time recruiting and interviewing, but as you move through October into November you need to increase your recruiting focus. What should you do? 1.
YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 5, 2013
[Companies] Top 50 Sales & Marketing Influencers for 2013
Ken’s consulting, advisory, and speaking services have illuminated, motivated, and rejuvenated sales efforts for companies across North America. Your Sales Management Guru Blog Author on “Top 50 Sales & Marketing Influencers” List . Speaker, consultant, and author Ken Thoreson’s updated Sales Manager’s Tool Kit now available .
B2B MARKETING INSIDER | THURSDAY, AUGUST 6, 2015
[Companies] The Problem With The Story You Are Telling
All are still important, but you need to be careful, because Google catches companies that try to “game” the system. Good, relevant content is more important than ever, because of a Panda. Back in May, 2014 Google released an update to their search algorithm, called Panda 4.0. As if that was something that was really easy to do.
MODERN B2B MARKETING | TUESDAY, JULY 15, 2014
[Companies] [Report] What Does Demand Generation Mean to You?
But demand generation can mean quite different things to different marketing teams, and companies vary in how they define and measure it. Author: Raymond Coppinger Today, B2B marketers have many core objectives – brand building, customer communications, multi-channel coordination…the list goes on. In short, we take it pretty seriously!
BIZNOLOGY | WEDNESDAY, SEPTEMBER 19, 2012
[Companies] Which country search index is your page in?
Most multinational companies were in the same boat. Photo credit: Wikipedia. People love to talk about whether you Web page is in the search index. The search index. Like there’s one. If only it were that easy. But it’s even more complex than that. Google and Bing have a separate search index for every country.
HUBSPOT | FRIDAY, OCTOBER 9, 2015
[Companies] How New Technology Is Changing the Way We Earn (And Retain) Customers Online
As another option, there are some companies out there that can help you increase the reach of any of your social media messages -- not just those that promise a discount. Did you know that Twitter was launched less than 10 years ago? Or that Instagram is only five years old? What are they? And more importantly, how can you leverage them?
MARKETING ACTION | WEDNESDAY, JUNE 24, 2015
[Companies] Big Data Can Help Your Email Deliverability
Credit card issuer – only if they purchased something from your company. First of all, make sure you update all databases within your company, or create a master database with the information. It has been almost a year since CASL, the Canadian Anti-Spam Law, went into force. Here’s the data you need to capture and store: 1. Box. 2.
BIZNOLOGY | THURSDAY, SEPTEMBER 13, 2012
[Companies] Content Marketing Metrics: What To Count, How To Count It
month later, when they are, they don’t have the URL of the landing page handy, but they remember your company name. Photo credit: e y e / s e e. Over the past few columns, we’ve looked at content marketing basics , knowing your audience and ways to generate great content , among other things. Subscribers and click-throughs for email.
HUBSPOT | MONDAY, JUNE 8, 2015
[Companies] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
Consumers are increasingly becoming acclimated to companies offering such intimately responsive experiences. Forrester predicts that the vast majority of companies will underinvest in mobile in 2015. You’ve weathered Mobileggedon. Congrats! You’ve survived this skirmish. but it's not going to be the last. We must adapt!”. Here's how.
VERTICAL RESPONSE | WEDNESDAY, JULY 15, 2015
[Companies] 5 Tips to Increase Your Email Delivery and Open Rates
recent trend that I’ve noticed in my inbox is companies adding a personal name to the “From” field, such as “Lauren from Cool Company.” Here at VerticalResponse, we frequently write about the fundamentals of good email marketing. We advocate for catchy subject lines that get subscribers to open your email.