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  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Companies] 7 Ways to Spot Epic Copywriters for Your Site
    Are there any big brands or companies on that list of clients? Of course, this requires some due diligence on your part, but major companies don’t normally outsource to second-rate providers. 4. Need some web content for a landing page? No problem, hire a copywriter. Even those who can may not always be suitable. Image source.
  • BIZNOLOGY  |  TUESDAY, MARCH 25, 2014
    [Companies] Know Thyself–The Only Road to Digital Marketing Success
    Your brand, company, business, products, services, and even your website will speak for themselves in ways that you might not well have anticipated. The point is that while it’s important to continue to move forward, pursuing the brand and company that you want to be, you also need to be realistic. People can see you’re fat. Or bald.
  • BIZNOLOGY  |  THURSDAY, AUGUST 14, 2014
    [Companies] Re-branding – a better option than “disruptive innovation”?
    An alternative for many companies or brands threatened by new products created with advanced digital technology is re-branding. These turn-around examples raise insightful questions on the merits of “disruptive innovation” for many companies. Jill sites two other examples, Morrison-Knudsen and Time, Inc. appeared first on Biznology.
  • SYNECORE  |  MONDAY, JANUARY 26, 2015
    [Companies] 5 Facts Every Business Needs to Know about the Mobile Revolution
    If companies hope to find success, then presenting these consumers with a consistently designed, simple to use, and easily navigable mobile site is key. Guess what? The world is in the middle of a mobile revolution. Now, more than ever before, consumers are using their tablets and mobile devices to shop online. Omnichannel is on the Rise.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Companies] Why Professional Photography Matters On Your Website
    Using images help convince the reader that these are in fact real people or companies that benefited by using your firms’ services. Using images makes your story real, whether you are showing the person giving the testimonial or the company you used for a case study. Your website says a lot about your firm. Take your own photos.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Companies] Before and After: The Transformation of One Business Blog
    As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. Our marketing agency Revenue River''s blog was boring. Scratch that. It was boring and ineffective. The end result?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Companies] 4 Ways Your Website Can Replace Focus Groups
    From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout. Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Websites, however, can now provide this level of data in real time. What do they like?
  • BIZNOLOGY  |  TUESDAY, JULY 7, 2015
    [Companies] IF you haven’t THEN you should use IFTTT for social
    If a new picture is posted on my Company Facebook Page , post a link on LinkedIn. While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?” Some Useful Recipes You Can Use Right Now.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 5, 2014
    [Companies] How to Create a Microsoft Excel Graph: A 1-Minute Explanation
    In the video below, we use a column graph to compare companies with service level agreements (SLAs) to companies without SLAs to determine whether or not both groups could prove inbound marketing ROI. This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. Creating an Excel graph?
  • WEBBIQUITY  |  TUESDAY, MARCH 22, 2016
    [Companies] Five Ways to Draw Traffic to a Blog Post
    As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Guest post by Kylie Ora Lobel. Repost where your audience lives.
  • 3D2B  |  MONDAY, NOVEMBER 23, 2015
    [Companies] 5 Mistakes You Need to Avoid When Marketing IT Solutions
    Not only that, other companies are hot on their trails too. Too many IT company managers think their offering is so unique that people will be clamoring for their products, services or solutions. When they do, you want to ensure they choose your company, not the competition. No one said that tech marketing was easy. Not so.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 30, 2014
    [Companies] Supercharge Your Sales and Marketing Vocabulary
    What is it worth to the company? Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. From breakthroughs to benefits and from profits to process , the words used to present your product or service to prospects are instrumental to your success. What''s in it for me?"
  • KOMARKETING ASSOCIATES  |  FRIDAY, NOVEMBER 15, 2013
    [Companies] 5 Must-Watch Google Webmaster Videos for the B2B Marketer
    It will break-down how fast your website loads and provide actionable insights on how to speed things up.  It’s especially important for B2B companies to optimize for site speed because each missed lead could mean thousands of dollars of missed revenue. Underrated Content Marketing Assets for B2B SEO. Schema 101.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Companies] 4 Holiday Social Campaigns That Win & Why
    As a social marketer , I’m always looking at the digital media campaigns of other companies for inspiration and have compiled a list of my favorite holiday campaigns and why they are successful. What makes this video stand out from a marketing perspective though is the fact that it is clickable. Social Media Consumer
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Companies] Ecommerce Sites Must Be Responsive; But That’s Just the Beginning of Their Mobile Future
    Don’t lament these ecommerce companies just yet, though, for being so money focused. The majority of ecommerce companies on the web are small businesses, and with so many options on how to scale their online store, these store owners must make the most profitable decisions. Timing Matters. and 10 a.m. and 5 p.m. to 8 p.m. Ecommerce
  • MARKETING CRAFTMANSHIP  |  TUESDAY, APRIL 19, 2011
    [Companies] 4 PR Lessons from the SharesPost / Wall Street Journal Fistfight
    If you’re not a habitual rubbernecker of battles between companies and the press, here’s a condensed version of a recent incident that can provide some lessons for all those subject to public scrutiny…which includes just about every individual, institution and company, public or private. Journalistic ideals espoused by Edward R.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 27, 2012
    [Companies] Dell To Resell Pardot Marketing Automation
    That is some pretty good company to keep. These sorts of relationships often fizzle quickly, typically because the larger company’s sales force can’t be bothered to sell the new partner’s product. As deep-pocketed outside companies become active, they battle each other on a grand scale and little firms get crushed almost accidentally.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 5, 2012
    [Companies] One Simple Sales Tip
    During his career he worked for a commercial lumber company as their credit officer. His primary responsibility was determining if a potential customer brought in by the sales team was a credit risk and worthy of long term partnership with his company. Man would I have loved to be a fly on that wall!). How did he do that?
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 8, 2012
    [Companies] Could a Mascot Help You Grow Your Community?
    This week I attended DemandCon in San Francisco and saw several examples of B2B companies using humor very effectively in campaigns, videos and trade show booths. In a session entitled “The Power of Creative” I had a chance to see two case studies on companies very successfully using a mascot to promote their brand.
  • SAZBEAN  |  FRIDAY, AUGUST 5, 2011
    [Companies] Targeting Ads Without Stalking Customers
    Targeting companies simply serve ads to consumers who might be interested based on demographics, click behavior and browsing history. Unfortunately, most customer retargeting today is done by blunt force. They hit these same consumers with the same ads for days on end as they travel around the web. But there is another way. News & Notes
  • SAZBEAN  |  WEDNESDAY, JUNE 22, 2011
    [Companies] 5 Must Haves For That About Us Page
    You think you know what you want to say, but then you get to that blank WordPress page and you suddenly forget how long you’ve been doing this, why you love it or, sometimes, even the company name. But your About Us page doesn’t have to be something you dread. It’s easy! News & Notes
  • MI6 MARKETING AGENCY  |  FRIDAY, JUNE 25, 2010
    [Companies] Groundswell Blook Report, Chapter 1: Why The Groundswell and Why Now?
    Wake up you have no control!&#. 5:50 Are companies listening for and to the groundswell? People will talk about your company, the message they deliver will be theirs and they will weigh in on your decisions. Many, but not all, big companies are ignoring or afraid of social media. Groundswell is broken down into three parts.
  • ANNUITAS  |  THURSDAY, MAY 26, 2016
    [Companies] 3 Mistakes B2B Sales Leaders Make That Hurt Performance
    spoke this morning with a colleague who is in a fairly new role in his company and was telling me that the one key metric that their inside sales team is measured on is “call volume.” In his new role, he is attempting to move past this way of thinking and stress that quality far surpasses quantity, but he is experiencing resistance. WHAT?!?
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 13, 2011
    [Companies] Survey Says…Case Studies Still Influential in B2B Tech Purchases
    Company web pages. - E-books. We all work hard to create attractive content. But just how useful is it in actually influencing buyers? Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. Case studies/success stories. Podcasts.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Companies] Moneyball for Marketers
    Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? Ultimately, the measuring stick every company uses is profit. We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Companies] The Anatomy of an Inbound Ecommerce Website
    This company does a great job of including and engaging with followers and friends on social media. Finally, the company does a great job of keeping social outlets current. Facebook includes images contributed by users -- not just those posted by the company. This post originally appeared on the Ecommerce section of Inbound Hub.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 6, 2015
    [Companies] The Principle-Centered Paradigm by Steven Covey – Great Story!
    If you get a chance, check out our company page of Find New Customers. The award-wining marketing expert, Jeff Ogden. Enjoy it! Two battleships assigned to the training squadron had been at sea on maneuvers in heavy weather for several days. I was serving in the lead battleship and was on watch on the bridge as night fell.
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Companies] How to Build a Website Style Guide: Lessons from Working on HubSpot.com
    One of my coworkers was telling me how she was rebuilding a significant part of the website, a task which would have taken at least six weeks at her last company. Look at other companies’ guides for inspiration. I’d been working on the HubSpot website for several months when the déjà vu struck. Hadn’t we had these conversations before?
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Companies] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    ANN                 Looking at the social networks where you are most active, and where your customers are most active or your prospects are most active, is definitely the place to start. I can’t say that there’s one channel that is going to work for every company out there. An Act-On Conversation. link]. That number surprised me.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Companies] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. While you can’t (and shouldn’t) market to the LinkedIn user in the same way as you can on […]. Author information. Neal Schaffer. Neal Schaffer. Shouldn’t Your Business? LinkedIn
  • SAZBEAN  |  MONDAY, FEBRUARY 4, 2013
    [Companies] Don’t Make Customers Pay For Your Digital Marketing Mistakes
    When your customer searches for your company and they find empty social media profiles, pages full of spam, and incorrect contact information, they’re not accomplishing what they set out to do. And it’s true: it won’t cost you a penny to go out and set up a Twitter profile – or two, or three, or four. Your customer does. News & Notes
  • SAZBEAN  |  TUESDAY, FEBRUARY 7, 2012
    [Companies] The Simple Template for a Thorough Content Style Guide
    That’s why most companies that rely on content as a central part of their marketing strategy develop an editorial style guide. Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. News & Notes
  • HUBSPOT  |  THURSDAY, DECEMBER 17, 2015
    [Companies] 9 Principles of Mobile Web Design
    Other companies have added their own twist to the traditional menu, like Carrabba’s. MasterCard is a great example of a company that utilizes contact forms while being thoughtful of a mobile user’s time. It’s essential that companies in the travel industry take advantage of simple forms to aid potential customers in the search process.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 23, 2013
    [Companies] 9 brands prove vulnerability is good for business
    The company didn’t lose stride during a period when it was rapidly increasing sales and its stock price. Patrick Doyle, Domino’s president, expressed how important it was for their company to listen to their consumers – their most important asset. It teaches the lesson to carefully choose the people who post for your company.
  • CONTENT MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Companies] Missing the Mobile Inflection Point! Disruptions: With New Comforts, Growing Complacent
    Google and Facebook, young and successful companies that they are, risk being left behind as technology shifts from PCs and Web browsers to mobile devices. It’s that working at these companies is like going to work on an all-inclusive cruise ship. Written by Nick Bilton on the NYT Bits Blog. See on bits.blogs.nytimes.com.
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Companies] Three Reasons Advertising Isn’t the B2B Branding Answer
    It puts your company on the short list. Ahh, brand. You want a strong brand , right? strong brand opens doors for sales. The Problem: Advertising will not create this brand. Not today. Not in B2B. You are selling an experience good. They have not worked with you yet, they have not used your product. Your prospect is doing their own research.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Companies] 10 Ideas: Standing out in the social media jungle
    But consider getting some actual marketing and client experience with a company or an agency before hanging out your shingle. The other day in my Twitter stream @joe_sharkey asked:  &# As a new graduate, how do I stand out in the social media jungle?&#. promised I would write him a blog post in response, so here it is! And you probably are.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 17, 2014
    [Companies] [VIDEO] Watch @MNBurgess Discuss “The Rise of the Social Employee” at @tedxnavesink @TEDx @SocialEmployee #SocBiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Please check out @SocialEmployee media buzz!
  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Companies] Digital is Complicating Marketer???s Lives, but Simplifying Marketing
    Recent improvements in natural language processing, machine learning, and semantic recognition have allowed companies like Google, Microsoft, and Facebook to develop highly sophisticated search engines that recognize conversational language and understand basic context. Heres how the argument goes: 1. Heres why. How, you might ask?
  • ANNUITAS  |  THURSDAY, MAY 14, 2015
    [Companies] Sirius Decisions Summit 2015: It’s All About Alignment
    In Tony’s words, the paying out full bonuses when the company has not met their profitability or revenue number is a practice that occurs all too frequently, because if the company does not meet revenue expectations, no one (perhaps short of the salespeople that hit their individual revenue targets) should get 100% of their bonus.
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Companies] The Ultimate 2015 SEO Redesign Checklist
    We’ve found that chunking keywords by theme, and focusing on one or two themes at a time (until you start seeing ranking improvements) is also a great strategy for companies going through a redesign. Creating a blog is a great way to ensure your company keeps up on creating new, relevant content. hl=en. Why start from scratch?
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Companies] The Fallacy of the Lazy Millennial
    Many companies have millions of examples of dedicated, hard working, self-directed young over achievers who will do the right thing, work their butts off, and help scale the company. This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales. They also might drink craft beer. Positive attitude.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 11, 2014
    [Companies] The Changes I want to see in the Catholic Church
    Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today, is a Notre Dame grad and life-long Catholic, but he read an article which disturbed him a lot, which I wish to share with the many readers of this blog. Some want to change the rules and many do not. Does that make him a bad priest?
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [Companies] 10 MORE of the Most Remarkable Marketing Campaigns in History
    Even companies we''d never heard of created remarkable campaigns and took the spotlight. Whether they were asking for a plane ticket home for the holidays, a tablet, or new underwear, they got what they wanted -- and the company made a big name for itself. The tagline is also representative of the company and their culture.
  • GREAT B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Companies] The Biggest Threat to Your B2B Marketing Success
    Companies that have a highly critical culture should not be surprised when inertia becomes the norm. If you have a gnawing realization that there are big things you need to be doing (for your company or yourself), but are held back by some inner demon, Pressfield’s book could help you like it did me. But why do we fail to act?
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 12, 2015
    [Companies] 3 Influencers to Follow When Building Your Brand
    Follow these 3 LinkedIn influencers to get tips and tricks on how you can create a consistent brand voice for your company. For a company that was struggling to be a relatable and compelling brand, Beth took the bull by the horns and built a creative and unexpected brand experience for GE’s customers. All rights reserved.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Companies] Answers to 31 Social Media Questions You're Too Shy to Ask
    That tweet will appear in your Favorites tab on Twitter, and can be referred back to for useful links, kind comments about you or your company, or important pieces of data. As with Google+, a Facebook Profile is for a person, while a Facebook Page is for an entity, like your company. Answers to Your Google+ Questions. 1.) It depends.
  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Companies] 13 Awkward Stock Photos and the Search Terms We Used to Find Them
    Being the content creators we are, we couldn''t keep all the fun to our company''s IM system. The content team here at HubSpot plays a little game every day. We''re frequently on our Thinkstock stock photos account, trying to find engaging, high-quality images to use in the posts we publish. And it snowballed from there. 10) "Blog".
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, AUGUST 8, 2015
    [Companies] Intent Data Basics: Where It Comes From, What It's Good For, What To Test
    Behavior your company captures by itself is first-party intent data. Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. But intent data is a complicated topic. Lots of places.
  • SALESFUSION  |  THURSDAY, OCTOBER 1, 2015
    [Companies] You Don’t Need a Ton of Content to Nurture Leads
    Doing so adds credibility by cluing in your audience to the fact that this is actually a widespread opinion, not just something your company touts to drive more sales. The content marketing craze is in full swing, but the truth is, many organizations don’t have a fully-dedicated content team. Top Tips on Where to Find Outsourced Content.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 4, 2016
    [Companies] The Top Marketing Priority of 2016 – Know Customers
    What was the customer doing during the first three months – before anyone in your company met them? Every vendor on Earth wants to sell you software, social apps, and more – except me. I on the other hand, have no axe to grind.  I share the unvarnished truth on marketing in a new year.  Would love to hear what you think.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, DECEMBER 13, 2013
    [Companies] Create Value Propositions by Measuring Before and After Results
    Minimize destructive turf issues that cost companies millions each year as management scrambles for power. Here''s an example: I have a Mentoring Program that helps individuals and companies boost their sales. Because of this, they think they can’t come up with a strong value proposition. understand why they feel this way.
  • PAUL GILLIN  |  TUESDAY, APRIL 24, 2012
    [Companies] IBM’s Beck: Social Business is About Enablement, Not Control
    Amadori is an Italian food processor specializing in poultry that created a network of micro sites that combine company and public information to answer common questions. Social business isn’t about tools and promises. Photo via NigelBeck.com. The challenge was to make social business a win for the people doing the selling.
  • LEADERSHIP  |  TUESDAY, OCTOBER 8, 2013
    [Companies] “Change Before You Have To”…Think Conversion NOW
    It’s still like that for a majority of companies even in the B2B space where demand generation is a completely different beast than it is in B2C. Here are some pointers for B2B companies to change tactics and start implementing the new way of marketing, the way that brings engagement and conversion, not just traffic. Be original.
  • CINTELL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Companies] Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
    “83% of companies are moving towards a more audience-centric approach.” Our own research supports this fact, with only 8.2% of respondents reporting confidence that at least 75% of their company knew/understood their personas. Top Challenges Related to Buyer Personas. The Role and Importance of Personas. What Can We Do?
  • ANNUITAS  |  THURSDAY, AUGUST 6, 2015
    [Companies] What Being Agile Means for Today’s Marketers
    Does your company foster learning in new methodologies, new techniques, new technologies? I’m proud to say that at ANNUITAS we have a culture of constant learning. In today’s world of marketing we have new things bombarding us on a daily basis. The newest trend, the newest buzz word, the newest technology. photo credit: Thinkstock. all of it.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Companies] The dashboard has finally been perfected
    LinkedIn Company. One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.
  • HINGE MARKETING  |  MONDAY, JANUARY 25, 2016
    [Companies] Elements of a Successful Brand 7: Color
    SEE ALSO: How to Choose a New Company Name, Logo and Tagline. Retail product companies, for instance, may test dozens of different package colors in stores before selecting the one that elicits the best response from consumers. A brand is a complex organism. Few, if any, other aspects of branding pack the visceral power of color.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Companies] Summer Is Here—Bring on the Interns!
    Is she interested in running field events, or managing the company’s Twitter feed? His work across teams will also benefit the company as a whole. Explain your team’s mission and how her work will directly impact the company’s goals. Yes, they’re interns! As We Know, It’s All about Engagement. Awesome! Now what? Create a bond.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Companies] Why You Should Create More "Boring" Content
    Posts like these filled me with false hope -- they got thousands of hits and brought attention to my site, but did absolutely nothing to move the needle on my company’s monthly revenue (which was still $0). But just because something is recommended for an industry doesn't always mean that it will work for your company. The result?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 12, 2016
    [Companies] Martin Lindstrom on instinct and competitive advantage
    And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else.” And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else.” By Martin Lindstrom , {grow} Community member. Forget about buying a printed map. They simply were. We do.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Let the market view in
    Like true believers, they accept their company’s optimistic perspective and fail to appreciate true market realities. There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Companies] 45+ Reasons to Attend the Social Tools Summit
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. Author information. Neal Schaffer. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Neal Schaffer.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [Companies] The Future of Marketing – Adapt And Be Creative!
    Tell us about yourself? I am a digital marketing manager at TELUS Communications –a national telecommunications company in Canada. I’ve spend my career (15+ years) at TELUS working primarily in a B2B environment with a strong focus on web, social media and digital activities. Please follow Paula  online on Twitter , LinkedIn and Google+.
  • SAZBEAN  |  SATURDAY, OCTOBER 26, 2013
    [Companies] Top Internet Marketing Strategy Links for the Week of October 21st, 2013
    Here are the top Internet strategy, marketing and technology links for the week of October 21st, 2013… Which Industries, Brands Excel at Answering Questions on Facebook? What Are You Doing About It? TopRank) Will Economic Worries Affect Holiday E-commerce? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Companies] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    The Advanced Guide to Content Marketing  (Quick Sprout) 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions  (Ignite Social Media) B2B Content Marketing: It’s All About Leads and Original Content  (Brand Watch) Who Are The Most Creative People In Social Media Marketing? News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 2, 2013
    [Companies] Top Internet strategy, marketing and technology links for the week of February 2, 2013
    Mashable!) Can You Get ROI on Simple Words On Twitter? Can it Do the Same for Social Commerce? eConsultancy) Real-Time Marketing Takes Control  (The Digital Bus) How to Optimize Contact Forms for Conversions  (Quick Sprout). News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Companies] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • B2B LEAD BLOG   |  TUESDAY, JUNE 28, 2011
    [Companies] To Call or Email? That is the Question
    Their roles in the company. Tweet When Brian Carroll and I present webinars on adding the human touch to lead nurturing, like the ones last month for the B2B Lead Roundtable and Marketo , we inevitably get these questions: “How often should we call? How often should we email? What should we do first?” Second, emails cannot do discovery.
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Companies] Transform Your B2B Lead Generation with Storytelling
    More companies are starting to develop unique personalities, writing in the first person, allowing staff to write more personal accounts, articles, blog posts, social media updates, etc. Companies that succeed at storytelling also know that it doesn’t always have to be a story about something good. Go from BORING to ENGAGING  .
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 28, 2014
    [Companies] #GEEKVERGENCE 101: Converge Your ‘Peeps Strategy’ with a Data Strategy that Delivers Accuracy
    Tradeshows and conferences rank in the top two lead generation sources for B2B companies (source: InsideSales ). How will you showcase your company and set the stage for winning prospects? We have a research team of 6 constantly doing this to help companies be aware of how well they manage their leads.” What a coincidence!
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 14, 2015
    [Companies] How to Make Money Blogging:Yes – You Can Still Make Money Blogging!
    Sponsorship – A  sponsored blog post  can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. Can you still make money blogging ? Or is it too late to get in to the game? There are two primary methods: Directly. Indirectly.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 30, 2012
    [Companies] Employee Byte: Insourcing Your Social PR
    Conversely, I’m saddened by how little understanding or appreciation there is about one of the most enduring and important publics found at the company’s nucleus:  employees. Look to other departments for the people you want to be social for the company that fits an initiative’s goals. Plus This conundrum has always been true.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Companies] Do You Know Your A, B, C’s?
    In many cases we have found that many companies are over supporting a large number of their customers and many C based clients are also the slow pay, unhappy customers that cause the most pain. Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. First, let’s explore the ABC Analysis. How many employees?
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 13, 2013
    [Companies] Attend a LIVE Taping of Marketing Made Simple TV at Social Media Action Camp NYC next week
    Ranked by Forbes as one of the top 10 influencers in social media , he has been called “ an unstoppable force of nature ,” “ the best corporate social media lead on the planet ,” and Alan Mulally, the CEO of Ford Motor Company, called him “ a visionary.” Sign up now at SMAC-NYC ). and Social Media Club.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 24, 2013
    [Companies] Marketing Optimization: 3 steps to gain C-suite buy-in
    Optimization: A discussion about an e-commerce company’s 500% sales increase. Tweet A few months ago in my blog post, “ How Dissatisfied CEOs Push Marketers into the Future ,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on investment. Have “solid influence” within their organizations.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Companies] The Basics of Inbound Lead Generation
    You shouldn''t be blogging about your latest product release or company news -- your posts should be educational. For example, let''s say you''re a tire manufacturing company. This form won''t ask for a credit card -- you just need their contact information (name, email address, company, etc). It could be anything. Or a hole.
  • LEANDATA  |  FRIDAY, DECEMBER 11, 2015
    [Companies] Up, Up and Away: Skyscrapers as a Bubble Indicator
    There are now enough billion-dollar private companies – the unicorns – to start a stampede. The problem is the fear of missing out begins to run rampant and you end up having a lot of companies that will never, ever justify their valuations. Venture capital continues to pour into technology startups. How about skyscraper high?
  • HINGE MARKETING  |  TUESDAY, MAY 12, 2015
    [Companies] Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms
    But with the new update focused on mobile-friendliness , they may be making their biggest transformation yet, at least where companies are concerned. For companies, the update means it’s time to prioritize mobile-friendliness more seriously than ever before. This is the approach that today’s companies should take.
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Companies] What to Do When a Brand Drunk Tweets During the Super Bowl
    Sometimes, a simple issue around account permissions gets people confused about whether they''re posting to their own account or the company''s account. The company denied the tweets were drunk at all and stated that they were part of a planned campaign to promote its mittens. To read more content like this, subscribe here. Trending.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Companies] How to Tweet Around the Clock Without Being on Twitter 24/7
    So it''s incredibly important that you still find some time to interact with your followers and anyone else who may be tweeting at, or about, your company on Twitter. If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 7, 2016
    [Companies] 3 Steps to Mobile App Personalization
    With 89% of consumer media time spent in mobile apps, according to Nielsen, it’s imperative for your company to be onboard with a mobile app strategy. However, most companies are not there yet. Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences.
  • MI6 MARKETING AGENCY  |  FRIDAY, APRIL 22, 2011
    [Companies] March Mi6 Chart Toppers
    You need to consider too, that a 75% increase in mobile marketing may not mean much if the previous years budget was 2% of overall marketing spend for a company. I’m surprised that this survey didn’t ask about content and social media marketing. #2: Chart: Disconnect between W.W. March 2011. Let’s Get Started! Top 10 Charts. Tweet.
  • 3D2B  |  TUESDAY, JANUARY 19, 2016
    [Companies] How to Maximize Results from the Most Effective B2B Content Marketing Tactic
    At many companies, event planning is all about the sizzle. Think about who you want your company representatives to interact with at the event. Since so few companies are sending snail mail anymore, it may give you an advantage. “Productivity is never an accident. Meyer, founder of the Success Motivation Institute. Be proactive.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2016
    [Companies] 7 Cross-Channel Apps of Highly Effective Modern Marketers
    When that happens, use a direct mail/print-fulfillment app to send customers a physical reminder of your company that they can touch, like a postcard, catalog, or even gift items. SMS and MMS are also great for reconnecting with “hard-to-get” people on your target list. Cross Channel Marketing Marketing Automation
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Companies] How to Effectively Crowdsource Content From Your Entire Organization
    Their expertise is exactly what your content needs to differentiate your company and stand out to potential customers. Here are a few ways to approach key team members: To your HR director: "If we’re going to write about what makes our company culture unique and why we’re such a great place to work, we’re going to need your voice.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 28, 2011
    [Companies] [Interview] Klout & Involver On Influence And Facebook Marketing
    Involver is a social media marketing company. First off, how did your two companies find each other? might be a huge fan of an ice cream company, regularly consume their content on Facebook and share it with friends. Right now it’s based on how much money you’ve already spent with that company. But it hasn’t been. Reddit.
  • SALESPREDICT  |  TUESDAY, NOVEMBER 3, 2015
    [Companies] Why Your Predictive Lead Scoring Shouldn’t be a Black Box
    Questions to ask when choosing a predictive lead scoring solution Every B2B company with a sales team should use a predictive sales solution to score leads. Lead scoring and predictive analytics are really hot right now. Nah, I’ll pass.”. The name alone sounds scary, doesn’t it? Take our black-boxed 84 lead score for John Smith.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Companies] Content Marketing Personalization: Build Relationships At Scale
    In his book, Grow , former P&G CMO Jim Stengel shows us that business who focus on connecting with their consumers based on their brand’s core purpose, or reason for being, are 3X more successful than companies who promote products and services directly. ” I promise I will get to that. went to the doctor a few weeks back.
  • READYPULSE  |  FRIDAY, JUNE 24, 2016
    [Companies] How to Avoid Content Creator Burnout
    Companies depend on digital and content marketing to drive new business, increase brand awareness and contribute to the bottom line. This shift in advertising strategies has left many companies trying to do it all with very little staff or experience. Company culture is a huge factor in how your team performs. Have a Plan.
  • BIZNOLOGY  |  MONDAY, MARCH 4, 2013
    [Companies] Search Marketing by the Numbers
    Finally, the voice at the other end said, “Do other companies know how their marketing affects sales?” So, you probably know that you need to measure your search marketing, but if your company doesn’t do a very good job of it, come check out our search and analytics Webinar on March 13. But not this team. ”).
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Companies] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. The content that you publish on your site can bring in new visitors (and potential customers) as they search for information relevant to the products and services that your company has to offer. Why You Should Blog for Your Business.
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 15, 2015
    [Companies] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Register for the 2015 Amplify Festival here !
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Companies] 8 Ways What You Write Will Affect Your Bottom Line
    99% of the time, the written word is the chosen medium for companies doing inbound marketing. If your readers weren’t considering purchasing your products, they wouldn’t be researching your company in the first place. People notice mistakes, and small issues can detract from your company’s credibility. Be Relevant.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 7, 2012
    [Companies] 6 Tools for Turning Content Consumers into Customers
    By gating valuable content, you can get them to tell you a little bit more about themselves, like their title, industry, company size and more. by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. Content Management Systems. Social Monitoring.
  • HALEY MARKETING  |  MONDAY, JUNE 6, 2016
    [Companies] Building World-Class Teams With Top Talent
    ATC Search supports startup and mid-size companies in emerging and disruptive markets. Companies who are not satisfied with what is – they are focused on what could be. Since 1983, ATC Search has found the leadership and technical talent that helps companies move forward in cutting-edge fields. .
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Companies] 20 Handy B2B Lead Generation Resources
    If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. It’s the digital equivalent of rubbing elbows with CEOs, CFOs, COOs, and every other company member that you wouldn’t typically find on Facebook. However, not all of your online searches will yield helpful results. Callbox.
  • WRITTENT  |  MONDAY, JANUARY 13, 2014
    [Companies] 10 Bizarre Inbound Marketing Strategies that Actually Work
    There’s a number of notable companies with really creative copywriting which stands out against their competition – Betabrand and AppSumo are two famous examples of companies which use humor and slang with great results. Image credit: FreeDigitalPhotos. There’s nothing old in the world of inbound marketing. Be Wacky. QR Codes.
  • ANNUITAS  |  TUESDAY, FEBRUARY 11, 2014
    [Companies] From How Much Content to How to Stand Out – Q&A with Robert Rose
    But watching companies, literally, transform their marketing into storytelling organizations and really reaping the benefits has been both surprising and gratifying. Q: Where do you find inspiration for your writing? And, I think what has surprised me the most is how quickly the impact this transformation has been realized on some businesses.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Companies] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    With marketing automation, you can publish your own landing pages to tabs on your company’s Facebook page. These marketing automation system with a built-in polling or voting function, like  Marketo Social Marketing , makes social engagement simple, allowing organizations to place polls on any Facebook tab or company landing page.
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