B2BBLOGGERS | THURSDAY, DECEMBER 23, 2010
[Companies] Technology Naughty Vs. Nice In 2010
After all, there’s nothing more painful than spending the New Year working with IT to fix an issue that permeated your company’s network or hanging your head in shame as you hand in an infected laptop. Let your credit card companies know when you’ll be heading over the river to grandma’s house, especially if she lives out of state or abroad.
MODERN B2B MARKETING | TUESDAY, JUNE 4, 2013
[Companies] Marketo’s Take on Salesforce.com’s ExactTarget Acquisition
This is the future, and it’s why we are proud to be the leading independent marketing software company today working with ALL leading CRM solutions, including salesforce.com, Microsoft Dynamics, SAP, Oracle, Netsuite, and SugarCRM. 'Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Where marketing is going.
BLOG MY CALLS | FRIDAY, JUNE 21, 2013
[Companies] Are you a right-brained or left-brained B2B sales professional?
But SMBs and large companies would benefit by developing balanced sales skills needed to both close new business clients, and build additional monthly recurring revenue from existing clients. 'You actually have two brains. It’s true. Two brains. Unfortunately, many sales professionals act is if they’ve had their corpus collosum cut in half.
BLOG MY CALLS | MONDAY, MAY 13, 2013
[Companies] Phone Calls: Where Da Gold At?
LogMyCalls, right now, is firmly a call tracking company. 'Do you remember this video? Chances are you''ve seen it. It has over 22 million views on YouTube. This is hard hitting news story in Mobile, Alabama about a leprechaun hiding, possibly, in a tree. This is Edward R. Murrow-esque stuff here. Sarcasm dripping). That''s a lot of words.
TOM PISELLO | FRIDAY, OCTOBER 22, 2010
[Companies] Tailwinds for Marketing Automation Software - Insight from CRM.
It has also changed the way companies market. Marketing automation allows companies to ensure a coherent, unified marketing approach by tracking these various marketing channels in one system. B2B Companies are Really Content Companies, But is. The result, more noise and less engagement. What does that mean?
MODERN B2B MARKETING | TUESDAY, NOVEMBER 15, 2011
[Companies] Top Findings from the Marketo Email Marketing Benchmark
You can also fill out the survey yourself to get an instant, free customized report that shows you how your company compares to the industry benchmarks and top performers, including personalized recommendations for improving performance. Here are just a few of the stand-out findings in the report. More findings.
JILL KONRATH'S SELLING TO BIG COMPANIES | THURSDAY, APRIL 5, 2012
[Companies] 3 Things I Learned About Email This Past Week
Last Friday, I sent out an email telling you that I was shutting down my Selling to Big Companies website. I'm just shutting down Selling to Big Companies. Within minutes, my inbox was flooded with hundreds of messages. To say I was surprised by the reaction, is an understatement. That's huge. But I didn't just hope it would happen.
SALES CHALLENGER | TUESDAY, JULY 31, 2012
[Companies] Why You’re Not Hiring the Right Salesperson
While these models are effective at determining overall fit within a company’s working environment, they are often much too generic and place little emphasis on Challenger-specific sales skills and behaviors. By now we should all know what to look for when hiring new salespeople. Overly generalized models. The fix: Match skill sets to roles.
ACHIEVE MARKET LEADERSHIP | MONDAY, MAY 23, 2011
[Companies] Why waste your money on B2B Social Media?
The jury’s still out, but B2B companies are nonetheless rushing to jump on the social media bandwagon for fear of being left in the dust in an environment full of constant paradigm shifts that move at lightning speed. Many B2B professionals are still skeptical. We’re not selling to consumers, we’re selling to hardcore business people.
INBOUND SALES NETWORK | FRIDAY, JUNE 21, 2013
[Companies] Why No Pain = No Sale
So many companies talk about why you need to be the subject matter experts in your field, or about developing content around the solution your provide. So many companies, their sales people in particular, are so desperate to make a sale that they think every prospect they come across has an urgent problem that only their company can solve.
MODERN B2B MARKETING | FRIDAY, DECEMBER 9, 2011
[Companies] New Twitter Redesign: Details from the Live Event in San Francisco
Twitter founder Jack Dorsey and CEO Dick Costolo led a presentation that defined the company’s vision and detailed the latest updates that will change the way people around the world connect with the things they care about through Twitter. They organized the entire company around this effort and that’s what they came to present.
WINDMILL NETWORKING | TUESDAY, OCTOBER 12, 2010
[Companies] Yes, Mom, I Really AM a Professional Social Media Consultant
After all, social media can and will be utilized by most departments of a given company, not just marketing. And it is a consultative process, because no strategy can be created without understanding more about each particular company and their products, industry, competition, history, culture, corporate strategy et.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 31, 2011
[Companies] Into the Matrix: Revenue Performance Management at Dreamforce #DF11
Christine Heckart, Chief Marketing Officer of NetApp, explained how the company realized the need to integrate their marketing across a global enterprise. Both companies described their journey towards Revenue Performance Management as ongoing and intensive, but worth it. Take the red pill and gain access to one view of the truth.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 18, 2010
[Companies] B2B Marketing Predictions For 2011
Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. think it’s obviously a bigger issue the bigger the company. agree Marketing is getting a seat in more B2B companies. So here is my list of B2B Marketing Insider predictions for 2011.
WINDMILL NETWORKING | THURSDAY, DECEMBER 2, 2010
[Companies] Top 15 Recommended Social Media Books of 2010
And if 2009 was the year in which companies were still wondering whether or not social media was relevant or not to their business, I see 2010 as the turning point where businesses are not asking whether or not they need to integrate social into their marketing but how to go about doing so. Will it become required reading at your company?
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 3, 2014
[Companies] BMA Keynote Recap: GE and Perpetual Motion Marketing
It is exciting to be a marketer today as there is a significant responsibility to bring impact to their companies., 'by Contributor Friendly | Tweet this Editors Note: Today’s post comes courtesy of Kimberly Peters and Vanessa Shayan , Marketing Advisors with the Oracle Marketing Cloud Success Program ( MCSP ). Why should they care?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 22, 2011
[Companies] Three reasons social media marketing favors small businesses
Even though companies like McDonalds may fill a room with tweeters , I don’t think they could ever match the connection and loyalty a local business owner can drive with its customers. I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. Coca-Cola.
TOMORROW PEOPLE | TUESDAY, OCTOBER 16, 2012
[Companies] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
a company's website is the key to their entire business." – Marcus Sheridan, Marketing Speaker. That's the best kind of advertising." – Milton Hershey, Founder of the Hershey Chocolate Company. "Build it and they will come." Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Don't Push!
HUBSPOT | MONDAY, DECEMBER 26, 2011
[Companies] 8 Modern Ways to Crush Your Trade Show Competition
There are hundreds of companies at trade shows vying for your audience's attention. Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. How can you effectively draw people to your booth when there are over 100 other booths and companies with competing products?
HUBSPOT | FRIDAY, JUNE 24, 2011
[Companies] The Top 5 Reasons for Mobile Marketing [Data]
And for companies with less than $10,000 in revenue per year (what we at HubSpot consider small businesses), only 0.5% With the ever-expanding market of mobile (and smartphone) users combined with the paucity of companies marketing to them, now is the time to make the most out of mobile marketing. million smartphone users in the U.S.
CONFLUENT FORMS | TUESDAY, DECEMBER 10, 2013
[Companies] Creating value & new opportunity with Google Helpouts
Rather than aim to make a few dollars here and there from the people who want to "hire" me for 15-30 minute sessions, I decided the better strategy for our company was instead to use this opportunity to develop a warm lead, using Helpouts as a new aspect of my lead generation strategy. set the rate. So I set the rate to free. disagree.
AGILE B2B COPYWRITER | FRIDAY, DECEMBER 10, 2010
[Companies] K’s Top Five for the Week – December 10
Companies with blogs do. Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. There’s also a nice post that talks about how much marketing has changed over the last few years. Enjoy! There’s no doubt about it.
WHAT WORKS - WHAT DOESN'T | TUESDAY, MAY 4, 2010
[Companies] Huge Jargon Slick Drifts Towards Readers; “Resources,” “Mitigate” Clog Brains
Let’s say – let’s just say – you were a huge oil company, or a government agency, desperately trying to recover from a major blunder. You’re not sure how bad things are or when you can fix the situation. Yes, I’m talking about the oil slick the size of Puerto Rico now drifting towards the Gulf Coast.
HUBSPOT | MONDAY, MAY 20, 2013
[Companies] Can Tumblr Make Yahoo Cool? Marissa Mayer's Bold, Billion-Dollar Bet
Instead, they decided to sell at a valuation not too far north of the $800 million valuation placed on the company back in 2011. Of course that’s what companies always say when they buy some hip young startup. But give Marissa Mayer credit -- you can’t turn around a sagging, $4.5-billion company (that was once a $7.2
HUBSPOT | WEDNESDAY, JULY 16, 2014
[Companies] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just "Moz," Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30. 'You likely know Rand Fishkin as the cofounder of Moz.
SALES CHALLENGER | MONDAY, AUGUST 20, 2012
[Companies] Deal Desks: The Hottest New Sales Function
As deal desks continue to gain popularity, we have chosen to re-visit the topic and conduct a fresh survey about their function and organization within companies. Let’s face it: deals are not becoming smaller or simpler. The results from this survey indicated that 35% of respondents were in the ‘planning’ stages of a deal desk.
WORKFACE | WEDNESDAY, DECEMBER 7, 2011
[Companies] Workface Annouces the "Chat Live" Status Button
It can easily be deployed for one person, or all the people in your company. We've all used (or at least have seen) all the nifty little buttons that can be added to our websites. Well, Workface is proud to annouce the first version of the Workface Status button. It's small, but oh so powerful! This isn't just for your business, it's for you!
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Companies] Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)
With the consumerization of IT and customers becoming social, it is imperative that B2B companies begin to engage. So what are the 7 myths that hold B2B companies back? You can take a lot of cues from how B2C companies engage with your customers. by Dayna Rothman We are halfway through our first day at Marketo User Summit.
MARKETING ACTION | TUESDAY, APRIL 1, 2014
[Companies] 5 Tips for Maximizing Your Marketing with Google AdWords
The question: “Should my company use Google AdWords?”. And for many companies, AdWords definitely IS worth it because it delivers measurable ROI. Here’s an example: Let’s say your company specializes in restoring classic British sports cars. 'The answer to your question is “probably yes … and definitely probably.”. Here are ….
SAZBEAN | WEDNESDAY, MAY 16, 2012
[Companies] Chris Brogan Interview – Video creation for business – Future of Publishing
In this Future of Publishing interview, Chris Brogan talks about how companies need to go beyond broadcast and genuinely engage with their customers. Customers do not listen to sales pitches from people they don’t know like they used to. Check it out below: Future of Publishing is sponsored by VigLink.
SAZBEAN | MONDAY, APRIL 23, 2012
[Companies] The Ultimate Digital Customer Service Guide
There are so many different factors that must work together perfectly within a company to ensure that fans of your brand stay happy. In our recent Customer Experience Series, Mashable dove deep into the mysterious alchemy of customer service. Those who own their own business will tell you: Getting (and keeping) customers is not easy.
SAZBEAN | THURSDAY, MARCH 29, 2012
[Companies] Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI
Both companies have released tools that let marketers track their marketing spend through social media. Measuring marketing spending used to be pretty easy, at least in theory: You’d run a big ad campaign and then see if your sales rose. If they did, great. If not, then you wasted your money. Social media has muddied the waters.
SAZBEAN | THURSDAY, JULY 14, 2011
[Companies] How Social Media Can Derail Your New-Business Efforts
Whether it’s zeroing in on marketing decision makers at companies on LinkedIn, or learning what’s on the mind of that individual through his Twitter feed, we use social media on a daily basis to bolster new business. Let me share a few risks you might not be aware of — as well as how you can capitalize on them.
SAZBEAN | THURSDAY, JULY 7, 2011
[Companies] When You Are Not Their Boss
Not so much with our own companies, but for our clients. I am starting to rethink about our whole social media strategy approach for small businesses. It has taken me an inordinate amount of time to discover the constraints of “not being their boss,” something consultants and agencies a like are challenged with constantly. News & Notes
SAZBEAN | THURSDAY, JUNE 30, 2011
[Companies] Choosing Your Marketing Help in 2011: 5 Things You Should Stop Looking At
Grab your latex gloves and mop, and let’s shine this company up! Inconsistent messaging. sales and marketing team that barely speak to each other. website optimized for everyone but visitors. corporate Facebook page with unanswered comments from 6 months prior. blog that claims 36 visitors…per month. Welcome to the marketing cleanup job.
HUBSPOT | WEDNESDAY, SEPTEMBER 19, 2012
[Companies] Twitter Rolls Out Cover Photos: How to Add Yours Today
Like the recent LinkedIn Company Page changes , the update is purely aesthetic, providing what looks kind of like a right-aligned Facebook Timeline cover photo for brands to play with. It's been forever since we've had a new social media update. Ha, kidding. More like new things are rolling out every week. drop-down menu will appear. HubSpot.
HUBSPOT | TUESDAY, AUGUST 14, 2012
[Companies] The Must-Have Components of a Modern Sales & Marketing Machine [INFOGRAPHIC]
Social enterprises , or companies leveraging social, mobile, and open cloud technologies to revolutionize their relationships with their customers, build customer profiles to better understand their customers' interests and needs. How powerful is your sales and marketing machine? EST. ( Register Here!
REPUTATION TO REVENUE | MONDAY, JANUARY 31, 2011
[Companies] Four levels of B2B content sharing: Publishing isn't everything
It shows up regularly in surveys on the obstacles to social media success; it came up repeatedly in the group of manufacturing and distribution company marketers I had the privilege of working with last week in ISBM's workshop on B2B social media. Four Levels of Content Sharing. Effective curation is not simple. Do you agree?
MODERN B2B MARKETING | THURSDAY, MARCH 7, 2013
[Companies] How to Create Marketing People Love with Marketing Automation
This is about your brand in general, but there is also a strong connection to how you market your company. Without marketing automation, campaigns are by necessity based on the company’s schedule, not the customer’s. Customers don’t want to receive disjointed messages as they interact with your company over different channels.
SALES INTELLIGENCE VIEW | FRIDAY, MARCH 18, 2011
[Companies] The Death of Cold Calling – Ending the Debate
So when a company finally does “get some love” from a prospect, the tools have to be in place to make every opportunity count, to have the highest chance to contact and close the deal. Even marketing automation companies like Marketo see the value in leveraging social media for sales. Much faster than most companies can adjust.
B2B IDEAS @ WORK | TUESDAY, AUGUST 3, 2010
[Companies] B2B Marketing Personas in Action: What Would Morton Do?
Really using that persona can help your B2B company realize its full potential and speak to the needs and goals of your prospects. In B2B marketing, creating a buyer persona is key to understanding your audience. Consider age, title, publications read, key concerns, degree of influence, web habits, association memberships, salary, etc.
VERTICAL RESPONSE | MONDAY, FEBRUARY 3, 2014
[Companies] Are You Making These 5 Common Content Marketing Mistakes?
He explained that “Youtility” is the concept of providing valuable content for your readers and customers, to the point where your company becomes valued, trusted, and synonymous with being useful. So when the time comes to make a purchase, your company is the obvious choice. Don’t Know Your Audience. Wait, what?
SOCIAL MEDIA B2B | FRIDAY, MARCH 4, 2011
[Companies] Get Your B2B Social Media Questions Answered
Today’s customers are increasingly using online, mobile and social channels and they expect companies to listen and respond to them on these channels. Business leaders recognize that good service experience is critical to their company’s success and social channels must be part of a company’s overall customer service strategy.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JUNE 5, 2014
[Companies] Case Study: How I got on a national television show through Twitter
His company specializes in amplifying event conversations on social media to maximize exposure. Related Stories Five unbelievable social media mistakes you may be making right now Five important lessons on the economics of social media The 5 types of company Twitter accounts: What’s right for you? It’s true. Backstory.
DIANNA HUFF - B2B MARCOM | MONDAY, JANUARY 9, 2012
[Companies] Why Blogging Benefits Your Business: Exposure, Exposure, Exposure
Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content. Blog content gets into the search engines faster (sometimes an hour after you post it!). These are all great reasons to blog. But I have another one.
VIEWPOINT | FRIDAY, OCTOBER 14, 2011
[Companies] What I Learned From Steve Jobs
The best daisy-wheel printer companies were introducing new fonts in more sizes. Think of ice harvesters, ice factories, and refrigerator companies. It’s more likely that the CEO doesn’t understand what his/her company is making well enough to explain it. Many people have explained what one can learn from Steve Jobs.
HUBSPOT | TUESDAY, JUNE 7, 2011
[Companies] The Ultimate List: 24 of the World’s Largest Social Networks
The company also launched a Twitter twin called Ameba Now. Based in central London, the company has 118 million members in 180 countries but appeals more to Hispanics. The company has also entered the mobile market by introducing its application for the IPhone and for Android. Ameba - Japan. Badoo - Global. Douban - China.
HUBSPOT | MONDAY, OCTOBER 24, 2011
[Companies] How to Eliminate Gobbledygook from Your Website [Marketing Cast]
Have you ever visited a website, spent about 10 minutes on it, and still left wondering what exactly that company does? If all companies in your industry are focused on the same keywords, these phrases become more competitive and expensive to rank for. If yes, you have definitely experienced the confusion of gobbledygook.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, SEPTEMBER 4, 2012
[Companies] [Video] Savvy Salespeople Do Prospect Research
Prior to meeting, they've often researched your company. Have you noticed how many of your prospects these days have a whole lot of knowledge regarding what you're selling? There's a good reason for it. They've been online doing their homework. They know about your products & services. They know about your competitors. Seriously.
WEBBIQUITY | WEDNESDAY, JULY 18, 2012
[Companies] What Could Kill Google and Facebook
Try this: go to Facebook and see how long it takes you to find any way to contact the company: phone number, email address, even a fax number. Last year it stopped sharing tweet data with Google (bad for the SEO results of Twitter users) and more recently the company eliminated the ability to automatically share tweets on LinkedIn.
SOCIAL MEDIA B2B | THURSDAY, AUGUST 5, 2010
[Companies] Treat Your B2B Customers Like Vanderbilts
Yesterday I spoke about social media to a group of B2B companies who are licensees of the Biltmore brand (thoughts on that are forthcoming). Between my stay at the Inn at Biltmore and my tour of the Biltmore House, I was reminded of a level of customer service that most companies do not reach, or even consider. Each and every time.
WRITTENT | MONDAY, JANUARY 13, 2014
[Companies] 10 Bizarre Inbound Marketing Strategies that Actually Work
There’s a number of notable companies with really creative copywriting which stands out against their competition – Betabrand and AppSumo are two famous examples of companies which use humor and slang with great results. 'Image credit: FreeDigitalPhotos. There’s nothing old in the world of inbound marketing. Be Wacky. QR Codes.
THE ROI GUY | THURSDAY, APRIL 7, 2011
[Companies] Technology Marketing Budgets Recover With Strength into 2011
Major Changes to the Marketing Mix Examining the spending mix, technology marketers continue to shift budgets from traditional advertising, to digital marketing, which includes company websites, digital display ads, e-mail marketing, digital events, search engine optimization, and social media.
MODERN B2B MARKETING | TUESDAY, AUGUST 19, 2014
[Companies] 3 Ways to Justify Your Event Spend
This data can be used to improve the event experience, but more importantly, it can be used to qualify sales targets, improve lead generation, and optimize a company’s overall marketing strategy. How does your company justify investment in marketing events – or justify not investing in them? 2) Basic Event Metrics. In Conclusion.
HUBSPOT | THURSDAY, JUNE 27, 2013
[Companies] New York Times Rolls Out Annoying Ad Format, and Other Stories You Missed Today
Snapchat has no revenues and its only product is an app that lets you take pictures that disappear in a few seconds, yet the company just raised money at a valuation of more than $800 million, and this all totally makes sense, Henry Blodget explains on Business Insider. 'Lots going on today in the world of marketing and beyond. Go gays!
TOMORROW PEOPLE | THURSDAY, SEPTEMBER 27, 2012
[Companies] Six Tips for Email Marketing That Work [FLIP BOOK]
Be different – 91% of email users have unsubscribed from a company email they previously opted in to. Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. Define your mailing lists.
SOCIAL MEDIA B2B | THURSDAY, OCTOBER 25, 2012
[Companies] 18 Growing B2B Content Marketing Trends to Share
This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. The complete study is embedded at the end of this post. Photo Credit: Flickr.
LEADERSHIP | FRIDAY, JULY 11, 2014
[Companies] Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now
B2B marketers publish their LinkedIn posts via the company’s page, personal profile, and/or discussion groups. The subsequent stats reveal the percentages of leads generated from these different LinkedIn pages: Company pages: 10.07%. How does using LinkedIn impact your B2B company’s lead generation? Personal profiles: 3.63%.
BLOG MY CALLS | WEDNESDAY, MAY 21, 2014
[Companies] Sales Training Stat: 'Ownership Language' Used 78% More on Converted Calls
Any sales training company will tell you that the agent taking control of the call and taking ownership of the call is vital. Sales Trainers - If I''m a sales training company I want this data for ALL of my phone calls. 'Sales trainers now have data to back up their claims. But, now we KNOW it. What is a Conversion?
MARKETING ACTION | THURSDAY, DECEMBER 26, 2013
[Companies] 3 Ways Online Marketing Forms Drive Conversions
Short forms feel less invasive and can be completed quickly, both of which are important to a new prospect just getting to know your company. This second form might ask one or two questions about the person’s company, or intent. 'It’s critical to use online marketing forms well. Progressive Profiling. Enabling E-Commerce.
JUNTA 42 | WEDNESDAY, MAY 23, 2012
[Companies] 12 Challenges that Stop Marketers from Creating Epic Content Marketing
met the email marketing manager from a Fortune 500 company a few months back. The one that can work beyond, between and within the silos to help the company develop a content strategy that works with and for all of marketing (and, better yet, for the customers). It positions the company as a trusted leader. Should I repeat that?
BIZNOLOGY | TUESDAY, SEPTEMBER 2, 2014
[Companies] Google is a lying liar that lies
'I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. And Google acts pretty dumb. Do it!
VIDYARD | TUESDAY, OCTOBER 21, 2014
[Companies] Are you on Woo Woo? See how Adobe Crushes it With Video Marketing
It definitely makes marketing practitioners laugh and think, “wow this company knows what’s up” With every video your company creates, try to reassure your audience you “get it” Showcase scenarios your target audience will recognize, and empathize with their real (and most scary) pain points.
THE B2B RESEARCH BLOG | TUESDAY, OCTOBER 22, 2013
[Companies] Tips for B2B customer satisfaction research
The post Tips for B2B customer satisfaction research appeared first on Circle Research - B2B market research company. 'Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. That’s why every B2B business needs a programme of regular customer satisfaction research.
SALES CHALLENGER | TUESDAY, SEPTEMBER 3, 2013
[Companies] The Challenger Sale Vs. The Effortless Experience
While companies believe they can create more loyal customers by going “above and beyond” in the service interaction, it turns out that those customers whose expectations are exceeded are really no more loyal than those whose expectations are simply met. First, let’s quickly recap the two books. There’s obviously a lot more to it than that (!),
SALES CHALLENGER | MONDAY, AUGUST 19, 2013
[Companies] What Makes You Unique?
Well, we’ve seen companies find them in all kinds of places (because, good news, they already exist! Sometimes there are even blank stares to the question—what is it that you do better AND different than your competitors? Time and time again, commercial leaders say, “We don’t really know. We think we know.” We’ve got great people.
SALES CHALLENGER | MONDAY, FEBRUARY 4, 2013
[Companies] Why Reps Never Change
Increasing emphasis on Sales L&D has been a priority for companies for some time, as our 2010 Benchmarking survey found that 76% of respondents were increasing their focus on Sales L&D initiatives. Increasing training stickiness with reps is a challenge. The internal organization and operation of Sales Academies vary (as shown below).
SALES CHALLENGER | TUESDAY, MAY 1, 2012
[Companies] What Should Keep You Up At Night
To uncover these “reframe” moments, you need to know your unique value proposition – the areas where you (your company, or your solution) outperform the competition. How many of us have started off a customer conversation with the following question, “so, Mr. or Mrs. Customer, what’s currently keeping you up at night?”?
CRIMSON MARKETING | TUESDAY, OCTOBER 14, 2014
[Companies] 3 Purpose Driven Methods Experts Use to Crush Content Shock
Wiser companies are using visual media as a form of content that is easily digestible for newer audiences. Focusing Harder on Your Core Customer – Companies determined to beat content shock will have to be more specific and focused on their core customer base, creating content that is truly useful to them on a consistent basis.
HUBSPOT | MONDAY, MARCH 7, 2011
[Companies] Business Blogging Up 17 Percentage Points in 2 Years [New Data]
HubSpot's latest State of Inbound Marketing study revealed a remarkable trend about business blogging: From 2009 to 2011, the percentage of respondents with a company blog grew from 48% to 65%. This is third consecutive year in which the study was conducted. This rapid growth means that businesses are now in the minority if they do not blog.
MODERN B2B MARKETING | MONDAY, AUGUST 1, 2011
[Companies] The Art of the Infographic: 9 Compelling Characteristics You Need to Know
targeted theme that combines your company’s interests with a creative flair is always a great choice. Give your design some weight by relating it back to your company and its goals – anecdotal evidence is a great way to get people to listen and relate to what you say. Here are nine key characteristics to keep in mind: Visual Interest.
BIZNOLOGY | WEDNESDAY, JUNE 1, 2011
[Companies] Have you started running your marketing by the numbers?
No matter how long I've been discussing this subject, it feels like there are always more companies that need to hear the message. Image by DrBacchus via Flickr. once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years.
B2B MARKETING TRACTION | FRIDAY, JUNE 27, 2014
[Companies] Why You Should Rethink That Snarky Social Media Comment
There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media. 'I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers.
MARKETING INTERACTIONS | THURSDAY, APRIL 8, 2010
[Companies] How to Use Cliffhangers in B2B Marketing Content
If it's not helping your company build pipeline momentum, then it's slacking off. presented 3 components that should be incorporated into your content to help you build engagement and progression with your prospects. After all, your content has a job to do, right? The 3 components that help drive momentum include: Calls to action.
HUBSPOT | SUNDAY, DECEMBER 23, 2012
The original changes would have allowed Instagram to “share user content and your information” including data such as location, cookies, devices, and more with Facebook owned companies. So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve similar success? Not bad! Uh oh.
MARKETING INTERACTIONS | SATURDAY, MAY 22, 2010
[Companies] Takeaways from The Great Content Marketing Experiment
Companies spend months planning launches. Last week, John Bottom ( @basebot ) from Base One Group in the UK took a unique approach to his presentation at the IDM conference. He designed an experiment to show 150 B2B marketers the impact that can be achieved with content marketing. What is the single biggest obstacle to achieving it? Doubtful.
B2B MEMES | THURSDAY, DECEMBER 8, 2011
[Companies] Adam Tinworth: Journalism in a Period of Continuous Change
was freelancing for an American games company to top up my rather meager journalistic income from my full-time job, and some people I was collaborating with on a project invited me to join the early blog/journaling site. Adam Tinworth. He learned last week that he will “most likely” be leaving RBI as part of a staff reduction. But it is.
HUBSPOT | TUESDAY, DECEMBER 31, 2013
[Companies] 13 Awkward Stock Photos and the Search Terms We Used to Find Them
Being the content creators we are, we couldn''t keep all the fun to our company''s IM system. 'The content team here at HubSpot plays a little game every day. We''re frequently on our Thinkstock stock photos account, trying to find engaging, high-quality images to use in the posts we publish. And it snowballed from there. You''ve been warned.
VIRALLY BLOG | TUESDAY, MARCH 5, 2013
[Companies] Stellar content marketing comes with love, not money
They got everyone in a company to contribute an article once a month. And there were so many different perspectives, that the company was creating skip-loads of amazing content, all the time. If you work in company where the value of people’s time is very high, you could get them to talk on a dictaphone. It’s about love.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 13, 2011
[Companies] Content marketing is not enough — The fulfillment gap
Too many companies focus on the on the point of sale as the key milestone, doing everything they can to close a sale. Instead of just trying to get money from customers, companies need to focus on getting customers satisfied with their purchase. Community Week Post by Natasha Gabriel. Sigh … yes … BIG sigh.
SALES CHALLENGER | MONDAY, SEPTEMBER 17, 2012
[Companies] Does Challenger Confuse Marketing with Sales?
When we look specifically at how average performers engage customers in the market, here’s are the variables that popped in the analysis: Rep believes lead generation is the company’s responsibility. Companies that have taken the next step into Insight Selling will tell you that these are not things that can be taught in the classroom.
B2B MARKETING INSIDER | THURSDAY, MAY 5, 2011
[Companies] Marketing Attribution: Who Gets Credit For Marketing ROI?
But when I asked her how much of the other marketing activities at her company had touched those same converted prospects, she had no idea. There is a way to do this without hiring an expensive consultant or using an advanced analytics program, although I would suggest doing both (full disclosure: I do work for a software company!).
HUBSPOT | THURSDAY, DECEMBER 29, 2011
[Companies] 7 Reasons No One Shares Your Blog Content
Janet is the head of marketing for Shareaholic, a company that creates content sharing tools for publishers. Your company is interesting to you. So she might subscribe to a blog full of company party photos, product feature updates, and long essays written from your point of view. This is a guest post written by Janet Aronica.
HUBSPOT | MONDAY, JUNE 27, 2011
[Companies] Why Internet Marketers Must Always Be Testing
In this day and age, amidst the ever-growing digital revolution, a company simply cannot maintain a highly successful website or online presence without testing. Bryan: When you think of hugely successful companies online, what companies come to mind? Interview With Brian Eisenberg on Testing. Amazon, Google, maybe a few others?
B2B MARKETING INSIDER | TUESDAY, MARCH 8, 2011
[Companies] Press Coverage Done Right: A Story Of Social Media, PR And Stalking
Recently I saw that one of my Twitter friends Rachel Macik ( @RachelMacik ) scored a huge win for her company Atos Origin with this article coverage in the highly-coveted CIO.com media property: “ Killing Email Softly – How One Company Is Planning Its Demise.. You know what they say, “there’s no such thing as bad PR.”
MARKETING ACTION | THURSDAY, MARCH 6, 2014
[Companies] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
So I posed this question (asking it three times to mitigate the fluke-factor): Will smaller companies increase their adoption of marketing automation this year? Here are the numbers: Employee Count of Buyers’ Companies. That’s the percentage of companies using no software systems at all to manage their sales and marketing.
MARKETING GENIUS BLOG | THURSDAY, APRIL 1, 2010
[Companies] CRM & Marketing Automation: 7 Critical Integration Points
Often it’s best to match on email address, but in some cases you may want to match using other rules, like first name + last name + company name or phone number. While CRM systems are not built for marketers , Marketing Automation systems are and you can use the same contacts. But it’s not just a one-time import of your contacts.
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 5, 2013
[Companies] This Old Website – 7 Unfortunate Realities
'Years and years ago somebody thought it would be a great idea if the corporate communications function in the company I worked for reported in to the CFO. And all the time we were gathering data, setting cookies and pretending to understand the reports our hosting company sent over. I left soon after. Even the ones you forgot about.
B2B MARKETING UNPLUGGED | THURSDAY, AUGUST 30, 2012
[Companies] A B2B Marketing Labour Day Reading List
It’s geared for small and medium companies but I think the concepts apply to roadkill everywhere. Now I don’t like to kick a company when it’s down on its luck. So I’ll let Fast Company do it. Well just a few more trips to the hammock for most of us and then it’s back to the trough for four months of Fun with Revenue. Hooray.!
B2B MARKETING UNPLUGGED | FRIDAY, MARCH 16, 2012
[Companies] Social Media is the Lighter Fluid, Not the Barbeque
Shocking as this may seem, you’re not the only ones in your company trying to decide what the heck is up with Pinterest. In a large company, so has your PR department, your product management department, your HR team and, heaven help you, your CEO. Who takes down the people who think your company owns Area 51? Readership?
MEASURABLE MARKETING | MONDAY, JANUARY 16, 2012
[Companies] Perspectives on The Digital Privacy Debate in 2012
agree that online companies have access and control over too much of their personal information, with male consumers following at 74%. Adding to this dispute are the differing ideas around how transparent companies should be in their data collection. Privacy in the digital age.an oxymoron for. some, a heated debate for most. Trust.
MEASURABLE MARKETING | WEDNESDAY, OCTOBER 13, 2010
[Companies] How to Revive Tired Email Subscribers
Having a large number of inactive subscribers is completely normal for most companies' email lists. While this is a quick fix to the situation, it does little to stop the problem from arising again in the future, and potentially costs your company business opportunities with people who were interested in your company at one point in time.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, APRIL 6, 2010
[Companies] Is technological complexity just covering up your other business problems?
Here’s an example, comparing two real companies I have worked with: The case for experience. Company A is a mid-sized tech firm who’s newest senior manager joined the company eight years ago. Most of the top executives have been in the same company, in the same market, for 20 years or more. The result?
EMAGAZINE B2B BLOG | THURSDAY, JULY 18, 2013
[Companies] What is the Measure of Success in SEO?
The SEO of 2013 (and beyond can be defined as the ongoing process of determining highly converting non-branded keyword phrases that can drive organic search traffic and conversion— and then taking action across your company’s web presence to improve upon its impact, plus make new impact. What have you done to try to reach these goals?
MODERN B2B MARKETING | THURSDAY, MAY 2, 2013
[Companies] How to Survive as a Modern Marketer
But it’s also an exciting time for marketers, as now more than ever before we can show how we are contributing to the overall success of the company. It’s in Marketing’s best interest to help get Sales up to speed on the newest technologies and ultimately to help our companies succeed. So, how do you do that? Use the right technology.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 26, 2011
[Companies] The Great Ghost Post Scandal
William had been employed as a freelancer to provide content to Skyvision Enterprises, a company involved in a number of SEO services including building backlinks through well-placed content. Mr. Murton purchased content from this company but presented it to me, and apparently other bloggers, as his original material. Can’t.
MODERN B2B MARKETING | FRIDAY, JUNE 24, 2011
[Companies] Famous Business Leaders Offer Their Advice About Fear
Leading companies established during or before black Friday resisted typical knee-jerk reactions to reduce their marketing budgets. Despite numerous hardships these companies faced, today they have an edge over their rivals. Think of the great success Kellogg’s Company has achieved over rival Post Cereal. Read on to find out.
THE POINT | THURSDAY, OCTOBER 20, 2011
[Companies] Radian6 Email Campaign Hits the Mark
Most notable: not once in the entire copy is the company or product mentioned. Note that whereas there’s no mention of the product, the people most interested in what the ebook has to offer (“…how companies are integrating social tools and strategies …”) are by default those that will be interested in Radian6 solutions. What I like: 1.
HUBSPOT | WEDNESDAY, JULY 13, 2011
[Companies] How to Use Social Media to Maximize Your Trade Show Presence
This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. He is currently editorial director for Hologram Publishing , a provider of custom content for companies, large and small. Don’t Forget the Fundamentals.
HINGE MARKETING | FRIDAY, MAY 9, 2014
[Companies] Google+ 201: 5 Steps to Get Started with Google+
Fill out your page profile by editing the business contact information, adding images and video, including a link to your website, and a clear, detailed company description in the ‘About’ section. It will be pre-assigned based on things like your company name or the name of your linked website. 3) Claim your custom URL.