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  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Companies] Can Just a “Perceived” Economic Shift Impact Staffing?
    These shifts can impact not only your day-to-day operations, but also sometimes how candidates and clients see your role with them as a recruiter or staffing company. It’s no surprise to you if working in the staffing industry, that even a perceived shift in the economy can have a significant impact on your staffing business.
  • HUBSPOT  |  WEDNESDAY, JULY 3, 2013
    [Companies] How to Transition From a Traditional Marketing Budget to an Inbound One
    First, convincing the decision makers holding the keys to the company’s treasure chest that it’s time to redirect the marketing program -- because old traditional ways of marketing aren’t working anymore. For lots and lots of companies, marketing as usual is actually becoming more and more unusual. What’s in Your Marketing Budget?
  • VIEWPOINT  |  THURSDAY, APRIL 18, 2013
    [Companies] Good Reads for B2B Sales - Selling at Every Level
    Still, companies such as GE and Novartis have used various techniques to improve sales outcomes, write Zoltners, Sinha and Lorimer. While focusing on customers'' needs is important, companies also should attempt to build a culture that supports the sales organization’s efforts. Are You Paying Enough Attention To Your Sales Teams?
  • BIZNOLOGY  |  WEDNESDAY, MAY 4, 2016
    [Companies] Your SEO could be wrong…
    It’s easy to say, “Oh, bad content editing mistakes only happens when you hire offshore or low-cost SEO companies.” ” But that’s not always true. I’ve seen large SEO firms (and even content marketing companies) destroy well-written content. Has an SEO ever ruined your carefully crafted copy?
  • TONY ZAMBITO  |  TUESDAY, APRIL 12, 2011
    [Companies] Engage the Social Buyer Persona
      A company’s engagement strategy should be built on three solid foundations: The first is having an outside-in perspective on engagement with buyers.    Each of the approaches I mentioned above means a company must be willing to allow autonomy to buyers to go where they may.    Related articles.
  • TONY ZAMBITO  |  SUNDAY, MARCH 13, 2011
    [Companies] The New Buyer Experience Economy
    How to organize :  This may be especially tough for companies who have a long and rich tradition of large field sales departments where in some cases today even free doughnuts cannot buy an appointment.    Companies need to discover new ways to organize that allows for exceptional buying experiences and removes barriers.
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Companies] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    The B2B marketing and sales world was abuzz a few weeks ago when SiriusDecisions reported that the decline in importance of the B2B sales person, which has been reported by many, has been greatly exaggerated. Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Companies] Why Digital Wallets Encourage Spending
    The question, then, is how can you use this knowledge for your ecommerce company? If you’re still building your company, new payment options may not be possible yet. There is a universal truth we must acknowledge. It’s easier to spend money if we never hold it in our hands. The question, of course, is why? Frictionless Spending.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Companies] 10 Quick Tips for Getting More Business Value Out of Twitter
    Yes, I mean exclusively interacting with people who have already showed interest in your company, perhaps to help guide them further down your marketing funnel. You can also specify that you only want to see messages containing certain keywords, like your company name or your blog. And we''re going to tell you how. Hello, Mr. Jones.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Companies] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    It conflicts with the company''s brand messaging. The content highlights weaknesses in the company''s products/services/vision/mission. The content''s topic is controversial and will reflect back on the company -- not just the writer. Am I right, or am I right? and ways to maintain your balance. Damn hard. Don''t stretch it.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 16, 2012
    [Companies] Never Ramble In Your Communications with Busy People
    number of years ago when I worked for a technology startup, I was communicating with a CFO (Chief Financial Officer) of a Fortune 500 company. Periodically I'd send him email messages regarding things that needed to get done to move the project forward. He had his administrative assistant take care of the first one -- only.
  • SYNECORE  |  SATURDAY, OCTOBER 5, 2013
    [Companies] Three Things I Hate About Twitter
    Mashable’s Kurt Wagner provided some stellar analysis of the greatest risks the tech company is facing, as provided by Twitter itself. Twitter released its IPO filing last Thursday, and my, oh my, have the interwebs been chirping. Are you sick yet? It’s like binging on chocolate cake or having one too many Jack and Cokes. It lacks depth.
  • CONTENTLY  |  THURSDAY, JULY 7, 2016
    [Companies] This Is the Darkest Ad Parody I’ve Ever Seen
    ” I have a lot of respect for Portal A, particularly since these parodies seem to be an exercise in company-wide creativity rather than some grand scheme to drum up business. If you really like ad parodies and disturbing sci-fi, then boy do I have the YouTube video for you. ” ( I wrote about that one too.).
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Companies] Summer Is Here—Bring on the Interns!
    Is she interested in running field events, or managing the company’s Twitter feed? His work across teams will also benefit the company as a whole. Explain your team’s mission and how her work will directly impact the company’s goals. Yes, they’re interns! As We Know, It’s All about Engagement. Awesome! Now what? Create a bond.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 11, 2013
    [Companies] 18 of the Best Content Marketing Strategy Guides of 2013
    Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. by GO Marketing.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Companies] What is Outside-In Marketing?
    It is about using search query data as a proxy for audience interest about topics relevant to your company, and building content that satisfies those interests. As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. The Story of the Book.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 29, 2014
    [Companies] Google Retires Google Authorship
    Google announced yesterday that after three years, the company has retired Google Authorship. Authorship joins other retired Google products like Google Reader to face an early Google grave. With this in mind, we’ve made the difficult decision to stop showing authorship in search results,” says Muller. Why or why not?
  • BIZNOLOGY  |  MONDAY, MARCH 4, 2013
    [Companies] Search Marketing by the Numbers
    Finally, the voice at the other end said, “Do other companies know how their marketing affects sales?” So, you probably know that you need to measure your search marketing, but if your company doesn’t do a very good job of it, come check out our search and analytics Webinar on March 13. But not this team. ”).
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    [Companies] What Your Traditional Marketing Education Didn't Teach You About Marketing Today
    In the Don Draper school of marketing, a company would design a campaign, develop messaging (sometimes with the help from a focus group or two), agree upon an ad buy, then sit and wait to see what, if any, impact a given campaign had on customer growth, revenue, or awareness indicators. But (isn''t there always a but ?). the campaign.’"
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Companies] How to Grow Your Email List by Running a Contest
    Now that the contest is over, there are some general things I learned that other companies should keep in mind when running a contest: When planning a contest, make sure your prizes are relevant to what your company does and what your audience needs. We''ve seen this happen first-hand at HubSpot. Our idea? Sharing via email.
  • KEO MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Companies] How to Bridge the Customer’s Trust Gap
    Does your company use a direct sales force? These pieces of data provide opportunities for B2B companies to develop processes and procedures that are beneficial for both the sales force and the customers. It’s a disconnect of trust (a ‘trust gap’ if you will).  Content from customer service and marketing generates the most trust.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 6, 2012
    [Companies] What’s Hot and What’s Not in Content Marketing for 2012
    Now, companies of all sizes are eager to try such crowdsourcing to generate content. Via Scoop.it – Content Marketing Now Marketing through online storytelling and advice will only grow in importance to businesses. Here’s how to make sense of the biggest trends in content marketing. Below are some of the expected trends this year.
  • BIZNOLOGY  |  FRIDAY, JANUARY 16, 2015
    [Companies] 9 ways to reboot your digital marketing for the new year
    Refresh all statistics and facts about your company, brand, products, and services. I love January. Not for its weather, mind you (I live in New Jersey, after all). love it because it means a reboot of all of my digital media properties. have the chance to tweak copy and settings and establish new best practices. make it happen. Website.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 14, 2011
    [Companies] The Future of Marketing
    I was recently directed back to an article from late last year in  Fast Company magazine called The Future of Advertising  by Danielle Sacks. Is it useful to your customer or is it useful for your company? The article compels us not to make the biggest marketing mistake by focusing on just our company, our products and our terminology.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 29, 2015
    [Companies] 3 Emails You Should Send to Increase Customer Appointments
    From small insurance agencies to lawn maintenance companies, if you make money through service calls or consultations, you can increase the number of appointments that you set up. This auto repair company offers a complimentary oil and filter change. Let’s say you run a cleaning service, or a lawn maintenance company.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 13, 2013
    [Companies] Worst Marketing Mistake: Features Instead of Benefits
    What companies are good at offering benefits instead of features and why? English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France. Français : Un des pavillons du secteur des fruits et légumes du marché international de Rungis, en France. Everything is a solution. Marketing
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 17, 2015
    [Companies] Tom Webster Uses Research to Create Content That Resonates on the Content Pros Podcast
    The company provides custom marketing research to clients, but is best known for providing US election exit poll data to major news outlets. Tom Webster is the VP of Strategy and Marketing at Edison Research. This is a prime example where data becomes content, as the news organizations use the Edison data to tell their stories.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MARCH 18, 2014
    [Companies] Business Enrichment: Creating High Performance
    Obviously there are more details within each major category, but simply evaluate your company, your department, your team and determine what you need to work on to increase performance. Business Enrichment: Creating High Performance. have summarized below the six (6) characteristics of what it takes to create a high performance culture.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 26, 2013
    [Companies] How to Use Instagram to Sell Products
    The former pharmaceutical researcher posts pictures of small, shippable products on the company Instagram site and not only makes sales, but also increases traffic to her store. Small business owners might not think of Instagram as a retail mecca, but storeowner Amanda Wilson certainly does. ” Want to know her secrets?
  • VIDYARD  |  TUESDAY, APRIL 12, 2016
    [Companies] Forrester Sounds the Digital Marketing Alarm
    Many companies have marketing mixes that are fairly set in stone. The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. In-person events such as conferences have existed pretty much ever since the term marketing was invented. But has spending? ” – Forrester Research.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 25, 2015
    [Companies] What Has The SnapApp Product Team Been Up To All Summer?
    Here’s an example: Let’s say your lead form contains fields for name, email address, title, and company name. lead with name and email filled in on the MAP side would have to add their title and company to complete the form. The product team at SnapApp was really busy this summer. Here’s a preview of what we’ll be talking about.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Companies] 7 Effective Ecommerce Applications of Twitter
    Many eCommerce companies focus on acquiring huge followings, which is a mistake. number of successful companies use Twitter very effectively for customer support. You can also pay attention to who is saying what about your company (e.g. “Has anyone bought from this company before?” Create Category Accounts.
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Companies] 5 Things You Can’t Blog Successfully Without
    Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Every day, scores of companies and aspiring bloggers enter the blogosphere with hopes of building a strong community and generating leads and profits. But it’s not quite that simple. High-Quality Content.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Companies] Chat w/ @MichaelDell at #DellWorld 2013 and @SocialEmployee Fireside Chat w/ @AmyHatDell #SocBiz [VIDEO]
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Movéo Integrated Branding, and a columnist for Fast Company.
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Companies] The Dark Side of Customer Service: When the Customer Is "Right" but Insane
    Another was told by a customer that he''d make it his mission to publically ruin her company and career because he didn''t get an immediate answer to his Facebook post on a Saturday at midnight. Only in the last few years have some companies started to really show appreciation for the work these customer service professionals do.
  • DISCOVERORG  |  FRIDAY, JULY 15, 2016
    [Companies] The Human Element of Sales and Marketing
    At DiscoverOrg, while we are unabashedly a fast-growing technology company, our differentiators are actually the human element. “Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.” Switch by Chip and Dan Heath. This could teach us a lot about a human approach to sales and marketing.
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Companies] Making the Transition from Push Marketing to Pull Marketing
    For example, if a company is generating 200 leads per month through push marketing programs, we don’t try to replicate these results with pull marketing campaigns. As an example, we reduced the cost-per-lead for a SaaS software company from $120 to $45 in a one-year period. First, let’s briefly recap the benefits of pull marketing.
  • TONY ZAMBITO  |  SUNDAY, DECEMBER 13, 2015
    [Companies] Buyer Decisions Are Not What You Think
    By understanding how biases, perceptions, and mental framing are influencing choices, companies can be in a position to help buyers actually make better-informed decisions.  by Gregor Črešnar. Steps, Stages, Phases, And Journeys. Acting rationally with defined criteria and evaluation processes. Obtaining such viewpoints are very helpful. 
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Companies] Promoting Your Content: You’ve written great content, now make sure people see it!
    Perhaps they subscribed to your blog and other company announcements. The most often used channels for B2B are your company’s LinkedIn, Twitter, Facebook pages. Encourage your employees to share your company’s post, too. Tag the people who wrote the post and any quotes provided, as well as your company.
  • HUBSPOT  |  FRIDAY, JUNE 14, 2013
    [Companies] An Insider's View: Inbound Marketing in Europe Versus the U.S.
    Nearly 60% of companies are already practicing inbound marketing and 42% are set to increase their inbound marketing spending in 2013. Companies that are trying to engage audience across multiple European countries have a unique inbound marketing challenge: creating multilingual content. number. marketers align with their sales teams.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Companies] Five Hootsuite Features And Their Benefits
    Teams and Organizations – For larger companies the teams and organization feature will be one of your favorite. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. So how would I recommend using Hootsuite and what are some of the key features to use?
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 13, 2012
    [Companies] Content Marketing Metrics: What To Count, How To Count It
    month later, when they are, they don’t have the URL of the landing page handy, but they remember your company name. Photo credit: e y e / s e e. Over the past few columns, we’ve looked at content marketing basics , knowing your audience and ways to generate great content , among other things. Subscribers and click-throughs for email.
  • BIZNOLOGY  |  FRIDAY, AUGUST 31, 2012
    [Companies] Why do you want Twitter followers?
    So there are companies that have thousands of fake profiles out there ready to become your followers at the drop of a hat (er, drop of a wallet). Image via CrunchBase. read an article today that sums up so much of what passes for social media marketing. In that article, Patricio Robles wondered if your Twitter followers are silent or fake.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Companies] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Having this flub documented on your page again and again makes your company look unprofessional, and we all know you don’t want that! #3 Hashtag Overload. If you are sharing an event on LinkedIn, tag the companies involved. #1 Biting off more than you can chew. Well you obviously need to get a piece of the action, right?! Social Medi
  • BIZNOLOGY  |  WEDNESDAY, MAY 22, 2013
    [Companies] Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year
    number of outstanding companies are using mobile to deepen their relationship with customers. Image via CrunchBase. Search just ain’t what it used to be. Search engines used to be about helping customers find information. Coupled with the upcoming release of Penguin 2.0 , these represent significant changes in the world of search. But
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 28, 2015
    [Companies] EMERGENCY! My Site Broke – Now What?
    You have to publish a new press release that coincides with a big company announcement. Picture yourself in this situation… . It is first thing in the morning and you have a tight deadline to meet. You log into your site, have everything set and ready to go, check the page, and nothing is displaying properly. Helpdesk CMS support.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Companies] Industrial Marketers: Is this News Good or Bad?
    According to a recent survey of engineering, technical, manufacturing and industrial professionals: Although the majority expects their companies’ spending to remain flat or down, more than a third (36%) said they expect spending during the second half of 2009 will increase compared to the first half of year.
  • HUBSPOT  |  SUNDAY, JANUARY 5, 2014
    [Companies] 30-Day Blog Challenge Tip #4: Have a Purpose
    Participating companies should submit their blog URLs on this page to enter the challenge. From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Did you blog today?
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Companies] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    In 2015, the company partnered with AOL’s in-house content shop, Partner Studio, and production company Gotham Point Films to create a trilogy of two-minute videos that features Top Gear host Adam Ferrara testing out different vehicles. Among luxury brands, few do that better than Jaguar Land Rover.
  • VIEWPOINT  |  FRIDAY, FEBRUARY 12, 2016
    [Companies] 4 Things a CMO Should Do to Build Their Marketing Dream Team (Part Two)
    Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. In part two, we’ll talk about the “12 th man” of the marketing team, Smarketing, and what company culture actually is.
  • CAPTORA  |  THURSDAY, NOVEMBER 12, 2015
    [Companies] 3 Reasons Today’s CMO Is a ‘Growth Mixologist’
    CMOs today must constantly evolve their digital marketing strategies to optimize their company’s growth. They need to understand an increasing supply of customer data and figure out how to use that information to stay ahead of the competition. Sounds an awful lot like another creative profession: mixology. They have a vision.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Companies] Now, Go and Do: Create standardized, well-understood metrics for your organization
    National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product. The campaign was beta tested in three key markets: United States, United Kingdom and India. After the test was completed, the program rolled out globally.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Companies] 13 Great Guides to Growing Your Blog Audience
    You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. The longer answer(s) are presented below. How often should you post?
  • KEO MARKETING  |  TUESDAY, JULY 26, 2016
    [Companies] Five Steps to Increased Brand Loyalty
    Sometimes, though, companies offer no real sense of reward to their new customers and may even ignore them with the exception of sending advertising to them every now and then. Customers expect it, but companies tend to ignore it; they put the customer into a database and only call on them when they want to show a new product or service.
  • MODERN B2B MARKETING  |  SUNDAY, APRIL 24, 2011
    [Companies] Top 5 Lead Source Best Practices
    often see companies use the campaign name as a lead source.  For many companies, each lead has a different likelihood of success based on the lead source.  Avoid lead source clutter. When you first implement Salesforce.com, your default lead sources are Web, Phone Inquiry, Partner Referral, Purchased List and Other. 
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Companies] Backlinks: Why They Still Matter and How to Build Them
    Companies charged money to provide a link from their low ranking site, and people would pay for these types of links. The painful realization (for some) that these tactics were no longer beneficial for clients and companies provided a much needed reality check to the SEO industry. What is a natural link? Why do you want links?
  • HALEY MARKETING  |  TUESDAY, MARCH 15, 2016
    [Companies] Should Your Content Marketing Strategy Focus on Sales?
    There are many different reasons why a company may begin a content marketing strategy, and there are a lot of great reasons out there to focus on this strategy. It can create thought leadership, help with SEO and driving traffic to your website, serve as a resource for your audience, and yes, even help to drive new prospects and candidates.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 16, 2012
    [Companies] Teleprospecting and Social Media: 2 Tools Sure To Improve Results
    ” Things to consider with Twitter: Utilize Twitter Search for key terms such as company name or product placement (CRM’s, ERP’s, MDM’s, Mainframe, Network Security etc…). Type in Target titles and the Target companies, and see what comes up. Would that count as a “Hot” MQL?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 6, 2015
    [Companies] Increase Your Summer Energy-6 idea’s
    Or if that is not possible, increase the level of celebration of any sales/wins, perhaps having the VP or President of the company reach out to the salesperson to say thank you. In many companies summer hours start early and you might discover you can talk to prospects earlier in the morning. Increase Your Summer Energy. idea’s.
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Companies] How to Get a Bigger Bang from Your Press Releases
    Always start off every release with a one-liner at the top, accounting for your company’s brand and position. With every release you publish, make sure you include language after the boilerplate that allows readers to follow and engage with your company’s social pages. Press releases drew eyes. They were go-tos for information.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Companies] Have an Outdated Press Page on Your Website? Here's How to Fix It
    The original purpose of a press page made sense -- it housed general company information and timely news in a central location for consumers, clients, potential clients, the media, and other interested parties. Who was recently hired at the company? How are you contributing to the community through philanthropic activities? Design PR
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 10, 2016
    [Companies] How to Beat Dunbar’s Number with MarTech
    Whether a lead is at the top of the funnel and just engaged with your company, an MQL who’s interested but not ready to purchase yet, or a new customer that just signed, your marketing automation system lets you track and analyze their behavior throughout each stage of their journey. Marketing Automation. Referral Automation.
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 10, 2011
    [Companies] 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
    As content marketing budgets increase, so too does the percentage of companies that outsource. Jeff Ogden of Find New Customers interviewed Joe Pulizzi for Mad Marketing TV  (the most TV-Like show in the industry) this past week. You can watch his interview here. Go watch it now. and favorite the show too please.). Videos (27% increase).
  • WRITING ON THE WEB  |  THURSDAY, MARCH 31, 2011
    [Companies] Content Curation: How to Become a Thought Leader
    Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. Digg this!
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Companies] Content Marketing Gives Customers a Reason to Believe
    Armed with a good understanding of the media consumption habits of your audience, a marketer’s goal is to use content marketing to help meet the informational needs of your audience while achieving the revenue goals of your company. “People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. Excellent service?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 19, 2013
    [Companies] Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide
    For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. For any B2B company, it’s important to remember social is a marketing channel, and just like any marketing channel, you need to be establishing KPIs and goals for your campaigns. How are people talking about you?
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Companies] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    Back in October 2012, you might remember hearing that Twitter acquired a video clip company called Vine. This video clip company never actually launched publicly before Twitter snatched them up, and we haven’t heard much about the acquisition since. Ready to get schooled on the marketing stories of the week? Here we go. Got it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 15, 2012
    [Companies] Zappos Family Core Values – Mad Marketing TV
    As the host of Mad Marketing TV ,  Jeff Ogden of the B2B demand generatio n and global marketing company Find New Customers has the pleasure of interviewing the CEO of Delivering Happiness , Jenn Lim soon. And since the book is based on the culture of Zappos, I thought it useful to share their 10 Core Values. Embrace and Drive Change.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Companies] Frustrating Favor Requests: Freelance Doesn’t Mean “Free”
    Except you … If any of the following applies to you, you CAN ask for favors: I love you, your project, or your company. never imagined a company might. Her post really inspired me, and I started thinking about ways I could use my skills to benefit causes I’m passionate about, like autism awareness and education reform.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Companies] Testing for B-to-B Marketers: How hard is it?
    work with a company that offers employee benefits programs, and markets to HR professionals.  We are planning a campaign to take the service into the Boston area, targeting firms with more than 100 employees, which number about 6,000 sites.  At two HR contacts per site, using direct mail, we would have a mail plan of 12,000. 
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Companies] A Visual History of Apple Ads: 4 Decades in the Making
    Once you get past the graphic (yes,it is a naked man holding an Apple computer), check out the competition''s rules: Tell the company what you do with your Apple "in a thousand words or less." A thousand words! The ad has a frenetic pace, which differs from most of the company''s other spots. Visual History of Apple Ads. The 1970s.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Companies] Find The Right Mix With The Content Food Groups
    This is the kind of content that demonstrates that you know your stuff, and establishes your company as a thought leader in your space. Author: Ellen Gomes We all know that it’s important to have a variety of content types—but many marketers stumble when they have to define what a well-rounded content mix looks like. Raisin Bran. Spinach.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Companies] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    Some of these considerations are specific to your company, and can skew your data if you forget to do them (or do them wrong). If you are an international company, you may have domains for different countries or languages. To avoid this, your website should be able to exclude your company's IP. Enter UTM parameters.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 1, 2012
    [Companies] Search, Social and Content – The Keys To Inbound Marketing
    We identify key “messages” for audience segments (industries, functions, sizes of company). If you think SEO is the abbreviation for an airport, then you’re in big trouble. If If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. If How Buyers Buy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 5, 2014
    [Companies] Case Study: How I got on a national television show through Twitter
    His company specializes in amplifying event conversations on social media to maximize exposure. Related Stories Five unbelievable social media mistakes you may be making right now Five important lessons on the economics of social media The 5 types of company Twitter accounts: What’s right for you? Here’s our story. states.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Companies] The Importance of Woozles in B2B Marketing
    The perception your audience has of your company is the reality of your brand. Yes, the perception of your company and offering is critical to closing deals. Influence influencers: Ensure a positive discovery of your company or product when it is referenced by influencers (who are often more discoverable then you). Your Turn.
  • HUBSPOT  |  FRIDAY, JANUARY 4, 2013
    [Companies] How to Be a Spammer in 20 Simple Steps
    Many companies are courteous enough to send a kick-back email stating that it could take anywhere from 2-4 weeks to remove you from their email list, even if the law requires they remove unsubscribes within 10 days. That's the kind of entertainment readers need as they search your website, trying to discern what your company does.
  • LEANDATA  |  THURSDAY, JULY 28, 2016
    [Companies] FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization
    The combination of powerful revenue predictability software and best-in-class expertise helps companies achieve their revenue goals and make improvements month-over-month. Combining campaign attribution and full-funnel visibility is a B2B sales game changer. DES MOINES, IA and SUNNYVALE, CA. About FunnelWise. About LeanData, Inc.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Companies] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
    For companies that have their marketing really dialed, bringing in hundreds if not thousands of leads a month, prioritization is crucial to getting to the right leads quickly. Author: Jessica Cross By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going to buy from you.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 2, 2015
    [Companies] 6 Tips to Get a Logo Design That Gets Customers Talking
    Once you’ve created personas for your brand , you’ll be able to think about the kind of logo that would fit the company and attract those types of customers. 2. If you plan to include your business name in your logo, which most companies choose to do, you’ll want to pick the right font. Define your brand visually.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 25, 2015
    [Companies] This Brand Is Tickled Pink, Literally
    However, based on the logo of one music publishing company, who according to their CEO  Josh Gruss , is comprised of “very experienced and savvy music-business-minded individuals” — you can also add words such as  harmonic  and  melodic  and of course,  musical. Let the Music Play. piece of tape. Yes, tape. Source:  Logo Design Guru , Forbes.
  • HUBSPOT  |  SUNDAY, NOVEMBER 9, 2014
    [Companies] 12 Little Things to Check Before Your Next Web Conference Call
    Most companies with an inside sales force have an online meeting or web conferencing platform in place, such as WebEx, GoToMeeting, or join.me. Keep in mind that you don''t have to use your company''s favorite platform. This post originally appeared on the Sales section of Inbound Hub. Prepared contract? Check. Check. Lucky pen? Check.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, NOVEMBER 29, 2013
    [Companies] Should PRSA Sanction Public Relations Practitioners?
    As a result, effective public relations involves pushing a company’s or client’s agenda (or products and services) without being a pest, and ideally, by being helpful to reporters who are in a position to reciprocate with media coverage. According to Segal, hundreds of thousands of these unsolicited pitches – or “P.R. Any other ideas?
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Companies] Know Thy Vendors: How JC penney Got Punished for "Black Hat" Optimization They Didn't Know They Were Doing
    Steer clear of SEO marketing companies that promise unbelievable results. Over last Christmas season, retailer J.C. Penney turned up as the #1 organic search result on Google across a surprisingly wide variety of search terms. So surprising in fact, that the New York Times asked an online search expert to look into it. Penney’s sad story?
  • LEADSLOTH  |  MONDAY, MARCH 8, 2010
    [Companies] Sales 2.0: Marketing Automation & Salesforce Chatter
    Yes, you can get alerts when your company or competitors are mentioned in the Blogosphere. The company newsletter was just sent out? Today I’m at the Sales 2.0 Conference in San Francisco. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 is all about.
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Companies] Maximize Your Marketing: How to Easily Turn Blog Posts Into an Ebook
    LinkedIn Launches New Company Page Design: See What''s Changing ". Take your blog post content and see if you can find examples of companies using the tactic you described. Is there another resource that your company has created that can help them out? Let me explain. Step 1: Test a subject by writing a blog post about it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, SEPTEMBER 10, 2009
    [Companies] Social Product Innovation: 2 Ways
    There are 2 ways in which you can use social media to innovate when it comes to developing new products. 1) Product led innovations – here companies like Dell and Salesforce have led the charge in using tools to help them prioritize new product features with IdeaStorm and IdeaExchange (respectfully). But that’s only going to get you so far.
  • CMO ESSENTIALS  |  TUESDAY, JULY 28, 2015
    [Companies] Does Truth Belong in Marketing?
    Furthermore, some companies, HubSpot, first and foremost, have gone to great lengths to be extremely open and detailed about their internal processes — from marketing to hiring and beyond — inviting others to learn from both their successes and their mistakes. ” Enter the Empowered Buyer. Buyers have a lot of options.
  • B2BBLOGGERS  |  THURSDAY, JANUARY 12, 2012
    [Companies] 7 Reasons You Can’t Afford to Ignore Lead Nurturing
    This makes the sale easier on both sides, since the lead is already educated on your company and product, and presumably ready to buy, which of course makes the sales pitch easier.  As a marketer, your most important job is to generate leads for your business.  But what good are those leads if they’re not managed properly? 
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 7, 2015
    [Companies] Unleash Your Inner.Ninja: New Generic Top Level Domains.Review
    At emagine we work with B2B companies so I went ahead and pulled domains that could be useful in the B2B space: REVIEW.TECH.TECHNOLOGY.MARKETS.ENERGY.HOSTING.DIGITAL.REVIEWS.EVENTS.SOCIAL.MANAGEMENT.TRAINING.DOWNLOAD.NETWORK.SUPPORT. What this means for marketers is that we are no longer limited to the traditional gTLDs such as.com,net, and.
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Companies] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    In partnership with HubSpot, SEOmoz will soon release the results of its 2012 SEO & Internet Marketing Survey , in which more than 6,400 online marketers answered 54 questions about the state of the industry, their companies, and their work. In this post, we'll share some of the survey's key findings. Social Media Is Going Strong.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 5, 2016
    [Companies] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
    It then uses information from those systems, plus Engagio’s own Web behavior tracking tag, to prepare account-level reports on reach (percentage of leads at target vs non-target accounts), coverage (number and positions of leads at target accounts), awareness, engagement (time spent with company materials), and impact. But I digress.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Companies] How to Unseat an Incumbent?
    I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. If you are the challenger, in almost half the cases where a change occurred it was the business case that made the difference.
  • MARKETING ACTION  |  MONDAY, OCTOBER 21, 2013
    [Companies] How to Attract New Customers – i?marketing (Part 2)
    Build out personas that match potential customer types, including at a minimum company size, industry, problems to solve, why they might buy from you, and the channels they use to get information. Editor’s Note: Our first regional i ? This blog p ost covers the key points of the  Attract rapid-fire session. Personas. Content. Reuse, recycle.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 5, 2013
    [Companies] 3 Lessons From My First 100 Days of Marketing Automation
    Have you ever experienced moments during your professional career where you have struggled to speak a common language with people and teams in your own company? So the days of the speculative cold call are over for companies with marketing automation. know, I know that show ended about 7 years ago and I am a dinosaur.
  • CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Companies] 5 Hasty Conclusions From Quizzes I Made About the Media Industry
    ” the quiz would determine which media company that person embodied. My result from this what content company are you test (apparently I made the right deal!): [link] pic.twitter.com/3wdcX0Cc8w. um I legit got my own company. I got “Vox Media” on “Quiz: What Media Company Are You?” link].
  • LEANDATA  |  TUESDAY, JANUARY 5, 2016
    [Companies] Build Versus Buy: Why You Really Need LeanData
    The matching algorithms are at the heart of what we do as a company,” said Kelvin Cheung , LeanData’s co-founder and chief technology officer. “We’ve been at it a long time and we’re constantly fine-tuning the matching engine. We’ve seen multiple companies who have tried, and we’ve come out on top every single time.”. Lee asked.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 27, 2015
    [Companies] Earth Day: Recycling Your Social Media Strategy
    The Social Media landscape today can seem polluted by hundreds and hundreds of B2B companies’ self-promotional and salesy messaging. In honor of Earth Day (I’m a little late) I wanted to talk about utilizing some environmentally friendly principles we use to better the earth and apply them to our social media strategies.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 22, 2011
    [Companies] How to Write a Highly Effective Subject Line
    advice to avoid company and product info, use a referral and mention a trigger event. Avoid info on your company. No one is interested in your new product announcements or company updates except you. If you move into salesy mode or talk about your company, you’ll trigger your prospect’s auto-delete reaction.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 30, 2015
    [Companies] How Well Do You Know Marketing Data? Take Our Quiz
    Marketers have long known the importance of good data management and data cleansing. Yet we all know that, in practice, few have mastered the skills necessary to truly understand and successfully manipulate marketing data. Test your knowledge and find out how savvy you are when it comes to data lingo. Data Attributes & Quality Data Management
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