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  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Companies] Top 5 Social Media Trends For The B2B Marketer
    While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 20, 2010
    [Companies] Nailing Interviews for B2B Content Creation: 7 Tips
    About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. Conducting an effective interview is critical to getting the information you need to develop your content, whether that's a compelling case study, engaging eBook, or accurate data sheet.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, OCTOBER 14, 2013
    [Companies] [Video] 4 Critical Questions to Outsmart Your Sales Competition
    How the company changing? 'What if you were at risk of losing your best customer? It’s time to get your thinking cap out again. m here to stretch you out of your comfort zone so you can see things in new ways. Today we’re going to look at your very best customer – the one you love working with and who contributes a fair share to your income.
  • SAZBEAN  |  FRIDAY, AUGUST 17, 2012
    [Companies] Lessons About Brand Image: A Chik-fil-A and Papa John’s Case Study
    But, our business model and unit economics are about as ideal as you can get for a food company to absorb Obama Care…If Obama Care is, in fact, not repealed, we will find tactics to shallow out any Obama Care costs and core strategies to pass that cost onto consumers in order to protect our shareholders’ best interests.”
  • B2B IDEAS @ WORK  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Companies] What Science Can Teach Us: Choosing Images in B2B Marketing
    We are often confronted with what images to use when marketing our clients (and ourselves) in B2B. One choice is known as the “messenger,” which social and behavioral science has shown can have a lot of influence on motivating people to act. The messenger is often used to provide more information or give a testimonial. Atkin.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 27, 2010
    [Companies] Tools That Every Inside Sales Rep Needs to Succeed in 2011
    Many organizations out their have already adopted CRM for their sales teams, but you’d be surprised by the amount of companies that are still using excel and other manual methods. We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! By providing a CRM system like Salesforce.com, Zoho, etc.,
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 6, 2010
    [Companies] Is a Top-Down Prospecting Approach Necessary?
    During these little sessions one of my BDRs asked, "Is it necessary for me to target C-level contacts with my first dial into every company?" This should significantly cut down on the time it takes for you to determine a need, plus you are getting plenty of valuable intelligence on the company along the way. 5% of the time?
  • JUNTA 42  |  TUESDAY, OCTOBER 27, 2009
    [Companies] Personal Branding Success in 15 Steps
    Developing your personal brand will help you: Grow your company. Dan Schawbel has put together a first-rate magazine about personal branding called (of course) Personal Branding Magazine. The latest issue includes an article from yours truly, which I've included below. Drive your career. Shorten sales cycles. Become more fulfilled with life.
  • HUBSPOT  |  TUESDAY, JANUARY 4, 2011
    [Companies] How to Generate Inbound Leads with No Editorial Department
    Show them case studies of other companies that have leveraged the power of the collective and seen positive results. One such example is HubSpot customer MediPurpose , a healthcare solutions company that has brought company-wide involvement to content creation. By leveraging the power of the collective. process.
  • WRITTENT  |  MONDAY, FEBRUARY 25, 2013
    [Companies] 5 Benefits of Using a Blog Writing Service
    If you have a million and one other marketing objectives to do this week, you can’t give the company blog the attention it needs to be a [.]. Business blogging is powerful. You’ve kept tabs on the content marketing trend and can see the potential it has for your business. But blogging takes time and work. Blogging Content Creation
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 7, 2011
    [Companies] [Video] Why You Can’t Afford To Ignore Millennials
    He later founded SocialSphere, a strategy consulting firm that help governmental offices as well as companies understand social media and Millennials. This demands that smart companies understand how this group, live, work and think if they want to stay successful. Is your company specifically reaching out to Millennials?
  • HUBSPOT  |  SUNDAY, AUGUST 11, 2013
    [Companies] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
    We can''t all throw lots of money at stock photo companies for photos that may or may not get lost in our company''s labyrinth of files. With Graph Search, Facbeook users will have more -- and different -- ways to discover your Company Page and content. Let''s get to it! so it wants to help them discover those links. But hey.
  • JUNTA 42  |  THURSDAY, DECEMBER 22, 2011
    [Companies] Top 15 Content Marketing Predictions for 2012
    More companies are going to see the value and ease of providing that in 2012. I was thrilled with how our 2012 content marketing and social media predictions piece came out this year (full predictions below for viewing and/or download). Social Media & Content Marketing Predictions 2012. But, for whatever reason, here are my favorite 15.
  • SALES CHALLENGER  |  MONDAY, MAY 27, 2013
    [Companies] Should Reps Be Allowed to Exercise Judgment?
    This requires assessment of prospects behavior, understanding of the market and the internal dynamics at a prospect company. 'In our previous posts we talked about how the world of sales is changing , both what confronts the sales rep, but also what is at stake if we don’t take active steps to change the way we think about what we do.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 23, 2011
    [Companies] 3 Ways Data’s Popularity Is Changing Business
    Particularly in tech companies, the effectiveness of marketing is determined by examining its impact on revenue growth, not merely brand awareness. Accordingly, companies are trying to leverage the measuring of popularity for profitability, said Josh Jones-Dilworth , CEO of PR firm Jones-Dilworth Inc. by Jesse Noyes | Tweet this.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 9, 2012
    [Companies] [Video] Never Call Your Best Prospects First
    Or when you're new to a company and just learning the ropes. Or when you're starting your own business or deciding to finally pursue bigger companies. Most sales gurus will tell you to call your A prospects first. After all, they're the ones who are most likely to buy -- and you'll be closing orders before you know it.
  • SOCIAL MEDIA B2B  |  MONDAY, AUGUST 2, 2010
    [Companies] Enabling B2B Social Selling with Social CRM
    Social CRM actually means a lot of things to a lot of people: community management, customer support through social channels, and social sales and marketing – benefiting both B2C and B2B companies. Debunking the Myths of Social Selling for B2B The social selling revolution is well underway for B2B companies. Customer 2.0 leader.
  • HUBSPOT  |  FRIDAY, DECEMBER 14, 2012
    [Companies] How Sales Can Use Twitter to Connect With More Prospects
    Here's how you or your sales reps can use Twitter to warm up prospects, build rapport, establish thought leadership for your company, and ultimately connect with prospects that turn into paying customers. It's pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Are there any?
  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 10, 2011
    [Companies] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. can download it here.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Companies] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    And with this influx of mobile marketing opportunities, companies like you and me have benefited from more effective ways to target their mobile audiences based on all the data at their fingertips. 'Mobile advertising has been a hot topic lately. Think you know who we''re talking about? Okay, so what does this mean for mobile marketers?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2011
    [Companies] Advanced Lead Scoring – Beyond Behavior and Demographics
    Scoring based on social influence: It’s likely that when someone tweets about your company or comments on your blog, you race to see how influential the person is in your industry or the broader social sphere. by Maria Pergolino When speaking to our customers, I often find that lead scoring has helped their organization considerably.
  • HUBSPOT  |  MONDAY, AUGUST 30, 2010
    [Companies] Yahoo! Search Marketing Results Now Powered by Bing
    but when the two business bemohoths couldn’t agree on a final price, the Redmond-based company withdrew their offer. and Microsoft Search Alliance does not include each company's display advertising, web properties and products, email, instant messaging, or any other aspect of the companies' businesses. Yahoo!’s
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 13, 2011
    [Companies] Content marketing is not enough — The fulfillment gap
    Too many companies focus on the on the point of sale as the key milestone, doing everything they can to close a sale. Instead of just trying to get money from customers, companies need to focus on getting customers satisfied with their purchase.  Community Week Post by Natasha Gabriel. Sigh … yes … BIG sigh.
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 21, 2010
    [Companies] Taking Care of Business… -to-Business
    Ditch It : In some cases, the project you're approached with couldn't be more wrong for you or the company you represent, and that is OK. Your company and your clients depend on you making the most of your time during office hours. might be getting ahead of myself, so let me explain. The speaker was W.H. Dink" NeSmith Jr. It happens.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Companies] “Curation” gets six tweets per hour…right now!
    Thoora’s crowdsourcing of the news isn’t unique, although it had a lot less company when it was launched in October 2009.  “Curation&# gets six tweets per hour…right now! Tweets per hour and the “sparkline&# of tweet history is shown for each story.  It’s free. I’ve corrected it to Aggregage.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, JANUARY 14, 2011
    [Companies] Sorting through content curation options
    Further, you have the expertise to provide valuable commentary on changes occurring in that area.  But you don’t have the capacity to publish frequently enough to get more than fleeting attention in today’s information-overloaded business world.  So you are thinking about curating third-party content to  combine with your own pieces. 
  • EMARKETING STRATEGIST  |  TUESDAY, JUNE 22, 2010
    [Companies] How to Use HARO for Publicity & More! (Part I)
    HARO was recently purchased by software company Vocus. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. There is a solution. Helpareporter.com is a publicity resource every small business can use. Different countries.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 29, 2010
    [Companies] 6 Social CRM Thought Leaders
    Social CRM is a big shift in the way companies interact with their customers. Rather than simply responding to customer’s requests, Social CRM is about creating a two-way social interaction with your customers, while creating value for both yourself and your customers. These six people are my personal favorites. Ray Wang ( @rwang0 ).
  • MARKETING EDGE  |  SATURDAY, APRIL 17, 2010
    [Companies] PR Pros Does Speaking On Background Work?
    This is a classic case where companies, organizations big and small are moving fast, involved in potential legal issues, are trying to keep everything in check, so there may be strict rules on who speaks to the media. I was worried that all this social media transparency would bring down helpful PR tactics in media relations.
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 25, 2009
    [Companies] Elaborating on the Lead Scorecard
    Also, different content aligns with different stages in the buying process: for example, company pages and industry analyst reports are more popular later in the buying process, because prospects look for validation of their choice. NOTE: the webinar is  available as a recording , and has a companion  Lead Scoring whitepaper. Website Score.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Companies] How to Save the World
    Fast Company Blog. Fast Company. Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. February 28, 2008. -->. Social Fluency. Rhetoric is the articulation of our thinking. Have I overloaded it?
  • HUBSPOT  |  TUESDAY, JANUARY 11, 2011
    [Companies] 11 Examples of Online Marketing Success [New Ebook]
    What do a suitcase company, a manufacturer and a financial advisory firm have in common? Read about the successes of a Museum and an artist, a medical software provider and a pumping and dredging company. Inbound marketing best practices that yield positive results! Increase Your Online Visibility with Video. Connect with HubSpot
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 11, 2010
    [Companies] Mapping the Social Media Landscape
    Marketers that manage to become good at visual data communication can positively influence their companies into taking the right approach or strategy. Their creators vary widely, from bloggers, marketing companies, to nationally recognized magazines. It’s also a wonderful way to communicate your message. Please share!
  • B2B INTERNET MARKETING STRATEGIES  |  SATURDAY, MAY 15, 2010
    [Companies] Debunking the Viral Coefficient
    Although it may be useful to help a VC determine if a portfolio company’s viral marketing is resulting in viral growth, the viral coefficient is virtually useless to marketers.  Viral marketing has long been the Holy Grail of Internet marketing.  But like the Holy Grail, it seems forever elusive, always slightly beyond your grasp. 
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, JANUARY 20, 2010
    [Companies] CEOs and Marketing Metrics
    When prospective buyers understand a business challenge or opportunity and seek to solve it, do they discover your company? Done well, this structure and encouragement can facilitate a transition to a buyer-centered, efficient marketing and sales organization. How are solutions selected and validated in your category?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 10, 2013
    [Companies] Realizing the Promise of Marketing Technology – ITSMA sales lead generation meeting in NYC
    Thanks to President Dave Munn for inviting Jeff Ogden of the sales lead generation company Find New Customer s to the event. His company has been helping businesses drive more revenue since 2009, but never in Georgia. Their member list reads like a Who’s Who of the tech world. I always want to look different from everyone else.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [Companies] Superb guests on Mad Marketing TV this week! Interviewed by Jeff Ogden of Find New Customers
    This week, Jeff Ogden of the lead generation company Find New Customers had the opportunity to interview two top sales and marketing experts for Mad Marketing TV , the terrific marketing show sponsored by Act-On Software. Let me introduce you to them. And I want to thank both of these ladies for being great guests on the show. Maribeth Ross.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 16, 2011
    [Companies] Find New Customers: Collecting registrations – right and wrong way
    For example, if your prospect visited your Web site last week and filled in a form to get access to a white paper, providing only their name and company to do so, the next time they visit they would be asked for a job title or area of industry instead. Find New Customers is one of few lead generation companies in New York. Last name.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, AUGUST 25, 2010
    [Companies] Groundswell Blook Report, Chapter Seven: Energizing the Groundswell
    Slides 21-25: Getting your company ready. 4) Whatever stage you are at in building your groundswell you must have commitment from the senior leaders in your company. Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build their brands and develop commercial relationships.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 6, 2010
    [Companies] Use Webinars for Content Acquisition
    One of the reasons we introduced the Marketing Automation Acceleration Service recently is the inability of companies to create enough or the right content for lead nurturing in their demand generation programs, which hampers their ability to generate sales leads. Companies today need a Chief Content Officer. “). link].
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 11, 2010
    [Companies] How Jeff Ogden landed a top marketing job
    In the employment field, it’s when the hiring company finds the employee.  Search for information about a topic or company in Twitter, for instance.  Mine was the remarkable Jill Konrath of Selling to Big Companies (remember the similarities between sales and job search?).  Job searching and sales have a lot in common. 
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 20, 2013
    [Companies] Should You Do Buyer Personas In-House or Outsource Them?
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert (see award below) and President of the  sales lead generation company   Find New Customers. 'Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. He responded with “We have it covered.”
  • HUBSPOT  |  THURSDAY, OCTOBER 11, 2012
    [Companies] 20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]
    10) 56% of companies struggle to efficiently capture and analyze information from multiple social media channels. Without years of historical evidence as to its effectiveness, many companies were slow to dedicate budget to it beyond just a little bit of staff time. But LinkedIn launched 9 years ago. Let's dive in. Tweet This Stat.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 22, 2013
    [Companies] 3 Steps to Using Data in an Imperfect Data World
    Creative: Create Serendipity Serendipity isn’t a banner ad or landing page that knows your name, company or industry. Data is reinventing the online advertising market. Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist. Glad you asked.
  • HUBSPOT  |  WEDNESDAY, JUNE 16, 2010
    [Companies] 3 Benefits of Making Your Website Blog-Driven
    After hosting several Website Optimization Webinars , I've noticed that many companies have useful content on their websites, but have trouble blogging. The problem with many of these companies is not that they are incapable of entering the content mindset. Many companies are already doing the right thing by offering useful content.
  • HINGE MARKETING  |  MONDAY, APRIL 7, 2014
    [Companies] Visible Expert Profile: Staci Riordan
    Almost immediately, the fledgling company won a huge order from the retail clothing giant, The Limited. “I looked around, and I realized that all the major fashion companies were being run by MBAs or JDs.” We study them because we want to understand how they attained that status and what we can learn from them. Teaching.
  • LEADER NETWORKS  |  THURSDAY, MARCH 18, 2010
    [Companies] Designing Web-Based Communities for Professionals
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Too often, however, the design of professional communities draw inspiration from consumer communities and try to mirror the user experience they experience on non-work based social applications.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 17, 2012
    [Companies] The Hidden Marketing Lesson in the Citizen Journalism Movement
    Reach out to your brand advocates and the internal experts within your company and ask them to share their knowledge and feedback. by Jesse Noyes | Tweet this YouTube is now a force in the delivery and reporting of news. What’s interesting is that ordinary citizens, eyewitness to the scene, captured much of the footage as it unfolded.
  • LEADER NETWORKS  |  MONDAY, JANUARY 4, 2010
    [Companies] Active Readers On Online Community- Do They Matter?
    As the rush is on to assign ROI to the professional communities so many companies have created, it is important to consider these people when factoring the benefits and reach of the communities. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 27, 2013
    [Companies] Responsive Web Design Solves Marketing’s Growing Multi-Screen Problem
    Consumers have high expectations for companies to provide a great website experience on every device, and are increasingly less patient with websites that are not mobile friendly. Some companies are solving the problem by creating mobile versions of their sites. Does your company need a responsive website? Pretty amazing right?
  • HUBSPOT  |  FRIDAY, MARCH 11, 2011
    [Companies] 3 Reasons to Stop Buying Leads & Start Generating Your Own
    Research has consistently shown that companies focusing on inbound lead generation experience a 62% lower cost-per-lead than companies that use outbound tactics for lead generation. Companies are starting to realize the value in managing their own lead generation efforts. The outcome? You can read the full success story here.
  • VIEWPOINT  |  FRIDAY, OCTOBER 14, 2011
    [Companies] What I Learned From Steve Jobs
    The best daisy-wheel printer companies were introducing new fonts in more sizes. Think of ice harvesters, ice factories, and refrigerator companies. It’s more likely that the CEO doesn’t understand what his/her company is making well enough to explain it. Many people have explained what one can learn from Steve Jobs.
  • B2B VOICES  |  WEDNESDAY, APRIL 4, 2012
    [Companies] Four Spring Cleaning Tasks for B2B Communicators
    If you enjoyed this post you may also want to read: World-Class social practices for B2B companies. Being caught up in the daily grind often makes us overlook the importance of regular maintenance. And with Spring coming now is a good time to review your programs. Spring is in the air.are you ready for the rest of the year?
  • HUBSPOT  |  MONDAY, MAY 28, 2012
    [Companies] 6 Tips for Symbiotic Sales & Marketing Lead Management
    Instead, use content that addresses the prospect’s needs and establishes your company as a thought leader. It assigns points to demographic factors and recent actions that indicate a lead’s potential interest and fit for your company. Tip # 1: Focus on Both Lead Quality and Quantity. 4) Look for Segmentation Opportunities.
  • LOOPFUSE  |  MONDAY, JANUARY 30, 2012
    [Companies] 10 B2B Sales and Marketing Metrics Worth Tracking
    Too often companies constrain potential referral volume by making the act of generating a referral too difficult. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. Quick Disclaimer: Just because you can track it, doesn’t mean you should. Just because you can track it, doesn’t mean it’s important.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Companies] B2B Experts: The Difference Between Social Media and Content Marketing
    Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. Ann Handley ( @marketingprofs ).
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Companies] 3 Ways to Improve the Quality of Your Sales Leads
    2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. According to MarketingSherpa, 56% of B2B companies don’t measure lead generation’s contribution to revenue. Commit to lead nurturing.
  • B2B MEMES  |  FRIDAY, AUGUST 12, 2011
    [Companies] Do B2B Editors Get Twitter?
    Tweets or retweets that link to or contain content from sources other than the editor’s company. As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. There’s no authoritative answer that I know of. found seven who met this standard.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Companies] Getting Started with Content Marketing Strategy in 5 Easy Steps
    If you are a B2B software company, you want to get more people to request demos, trials, and licenses for your software. 'It isn’t hard to find information these days about taking your content marketing to the next level. Where do you actually begin? First, let’s define content marketing. Conversion rates. Do they love ice cream?
  • HUBSPOT  |  WEDNESDAY, JANUARY 8, 2014
    [Companies] P&G's Olympic Effort: A Video About Moms and Athletes
    The company has built a "Family Home" in the Olympic village, a place where Olympians and their families can hang out in a "home away from home." It''s also a way of showing that P&G is a global company. lot of companies that make videos want to be funny, or goofy, or silly. But it is what it is. Anyway. million times.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 5, 2010
    [Companies] A different kind of Facebook privacy issue
    In many European countries, privacy protections are much stronger than in the United States, and many Europeans are often more savvy when it comes to what companies know about them, and more suspicious about what is in their public profile. But if more of the conversation is private, they might learn far less than companies in other markets.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 26, 2012
    [Companies] How to Do Great Marketing with (Almost) Zero Money
    Many small companies and startups are afflicted with a serious problem – they have little spare cash. Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of their wallets. What do they care about?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 30, 2010
    [Companies] My thought leadership interview at Marketo
    Recently, Marketo — a marketing automation company with an extremely popular blog called Modern B2B Marketing contacted me and invited me to share my expertise in B2B demand generation with their readers.  Recently I asked Jill Konrath of Selling to Big Companies what happened. Jeff). Focus on story-telling. 
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 10, 2011
    [Companies] Marketo’s Position on the New Privacy Developments
    Marketo lets companies track their own customers, but we do not build for ourselves, nor support for our customers, building cross-company targeting profiles.  The FTC does not object to companies tracking their own customers and subscribers.  Tracking standardization is great for companies with marketing automation programs. 
  • HUBSPOT  |  THURSDAY, MAY 2, 2013
    [Companies] 3 Ways for Floundering Agencies to Find Growth
    Show this, but also talk about the strategy, challenges, and unique insights your company brought to the project. The publication is running The Agency 100 , an annual ranking of the fastest growing marketing companies in the U.S., 'Have you had a conversation with a college sophomore lately? I want to be a nurse or a psychologist.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 28, 2010
    [Companies] Four Ways to Get More Bang for Your Buck from Your Webinar
    About the author: Michele Linn is a B2B content consultant who helps companies create content and think through how their B2B prospects will consume it. It's one thing to talk about how to execute great B2B marketing, but it is another thing to see it in action. If you are looking for a great example, I have one for you. Brilliant idea!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JUNE 2, 2011
    [Companies] 3 Things To Avoid While Teleprospecting
    My company puts out about 4000 outbound activities a day to prospects so it would be bad juju to shun the people cranking out dials. Have some knowledge about the company and title you’re calling. I talk to a lot of cold callers. couldn’t agree with Sarita more. Otherwise you come off as selfish and rude. ” - Steve W.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 13, 2011
    [Companies] A PR 2.0 Success Story: How I Became a Mommy Blogger
    They’re involved with the company and the products. The company asks to be contacted directly for feedback if bloggers don’t feel they can write a positive review. This is a true story.  The names have been changed to protect the innocent. Wait, no they haven’t. Of those, about 11.5 Wait a minute. FREEBIES? 
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Companies] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. One thing to note – eBook content should not include marketing promotions or sell the company or its products. Web 2.0 My boss, C.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Companies] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. One thing to note – eBook content should not include marketing promotions or sell the company or its products. Web 2.0 My boss, C.
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 19, 2010
    [Companies] The Dangers of a Quiet Boom
    Assuming that all companies in all sectors have costs as the key drivers means that you miss a great chance to generate value rather than reduce costs. The views expressed are personal views of the author only and not of any company or organisation in anyway associated with the author. And that’s a better approach for all.
  • B2B MARKETING ONLINE  |  FRIDAY, FEBRUARY 26, 2010
    [Companies] Have you seen the Muffin Man?
    As always, fascinating to listen to how a wide variety of companies are dealing with the world as we know it. What was agreed overall is that companies have reacted differently to this recession. Spent Tuesday at a CBI Council meeting. Rather than laying people off they’ve changed their working conditions (a la Honda).
  • B2B MARKETING ONLINE  |  WEDNESDAY, MARCH 3, 2010
    [Companies] Labelling for Dummies?
    B2B marketing in a company that has such a dominant B2C brand can be a difficult task - particularly when trying to get cut through and show relevance to concerns that are particular to B2B audiences. Labelling or sub-branding is something we come back to time and again in my business. There are many ways of doing this.
  • THE ROI GUY  |  FRIDAY, MAY 25, 2012
    [Companies] Sales Enablement Gets Sirius
    Instead, they demand insights about how competitive their company is now, and advice on what specific high-value changes can be made to improve their competitive position. I had the pleasure of attending SiriusDecisions Summit in Scottsdale this past week, as Alinean was once again a Platinum Sponsor. The #1 reason sales does not make quota?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 25, 2011
    [Companies] Driving Sales Productivity with Social Selling
    Engaging today’s socially-savvy customer requires a lot more than a grasp of the basic facts and figures about their companies. How companies large and small are using social selling. Social Selling University has continued to grow in numbers. We have also started building a community of sales 2.0 Recent Social Selling Webinars.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 9, 2010
    [Companies] Marketing Data Security: FTP and Data Shipping Security
    Companies that have experienced data loss have experienced large fines and loss of reputation, and some have gone out of business. There are many ways data can leave your building:  taking a customer file home on your laptop, mailing a USB drive, sending an email, using FTP, accessing company resources from offsite, and more.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Companies] The Top 8 Priorities for Any One-Man Marketing Team
    'When you’re the Jack or Jill of all trades at your company, it’s hard to always follow every piece of marketing advice you read. It’s easy to get into the "if only" mindset when you’re the only marketer at your company, but if you want to grow your business, it’s important to shake it off and get solution-oriented.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JUNE 19, 2012
    [Companies] Facebook B2B Content Campaign Increases Reach
    learned quite a bit doing this campaign, but the surprising lesson is one I hadn’t expected: Facebook is a GREAT tool for small B2B companies. In May I conducted a Facebook campaign: 31 Tips in 31 Days for Generating Website Leads. liked the idea of posting tips — especially “graphical” tips. What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 5, 2013
    [Companies] Doubling Down on the Blog SEO Strategy. Sales Lead Generation becomes key.
    'Buffer At the start of 2013, the sales lead generation company Find New Customers made a MAJOR investment in this blog. This is what you need to know about blogs and SEO. For those who know how search programs like Google and Bing work, you know that freshness of content matters. This means frequent updates. More about that in a bit.)
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Companies] Is Google Hummingbird a Win For Marketers?
    In late September, Google made all organic searches secure, meaning that keyword data for visitors to your website was no longer available, changing the SEO efforts of many companies. 'Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Companies] 3 Facebook Rollouts Every Marketer Should Know About
    You can hashtag your company name, as well as your product or service utility  factor (i.e. 'by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In addition, the platform also has new features focused on driving engagement and discussions.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Companies] How Manchester United Revolutionized Sports Marketing
    A family receptionist would greet them and offer a surprise like a seat upgrade, a free gift, or a chance to meet a player,” says Mark Bradley, founder of The Fan Experience Company , a consultancy that worked with the club. 'Ask me which English soccer, uh, football team I would support and I would say Liverpool. Have a Backstory.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 9, 2014
    [Companies] 5 Customer Experience Cues From Retail
    Many companies are turning to social scheduling solutions. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Alicia Fiorletta , Senior Editor of  Retail TouchPoints , an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. Store nearby!
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 11, 2009
    [Companies] Savvy Week in Review - December 11
    Must-Read Tips for B2B Search Marketing via @toprankMichelle Bowles shares tips to help B2B companies maximize the results of their Web efforts. Even though the holidays are right around the corner, things have slowed down! We have a lot ofavorite picks for you this week. Get wam, and enjoy! The Savvy Sisters. SciFi or Social Media?
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Companies] What Marketers Should (And Shouldn't) Tweet [Research]
    This is also how companies generate leads on Twitter -- by sending leads to a landing page on their own website to download content assets behind a form. And from people outside your company. The study surveyed 1,443 Twitter users who rated 43,738 tweets during a 19-day period. The Tweets People Hate, and Why. Personal Conversations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 28, 2011
    [Companies] Dead Man Blogging
    This company has a great slogan: “You only get one chance to make a last impression.&#. Entrustet is an example of a company who will manage your assets as your “digital executor&# when you pass away. “Here it is. I’m dead, and this is my last post to my blog.&#. Johnny Russo , added a link to a post by Derek K.
  • ENGAGE  |  MONDAY, APRIL 22, 2013
    [Companies] Sentences Uttered at the Content Marketing Conference that I Can’t Unhear. (But I’ll Try.)
    There are even amazing companies. And Joe Consumer will never turn to Jane Doe at a cocktail party and ask her if she’s familiar with some company’s “amazing brand.”. 'Earlier this month I attended the Custom Content Council conference in Chicago. It was my first CCC show, and I got a lot out of it. Some of it, I wish I hadn’t gotten.
  • PAUL GILLIN  |  FRIDAY, JANUARY 20, 2012
    [Companies] Palmisano Reflects on a Decade as IBM’s CEO
    Like many successful CEOs, he is guided by a few simple and logical principles: Always put the organization first, think long-term and leave the company better than you found it. Palmisano speaks honestly about the mistakes IBM made that nearly capsized the company 20 years ago and how those lessons changed him as a leader.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, APRIL 26, 2011
    [Companies] Boost Email Relevancy With Dynamic Content
    It goes well beyond just addressing someone by their first name and/or appending the name of the company in the body of your email. Manufacturers, engineering companies and distributors can all benefit from the use of dynamic content in their emails. Email marketing has been a staple of industrial marketing for a long time.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Companies] What’s Happening to EU Privacy Law? An FAQ
    Group companies may appoint a single data protection officer. by Jesse Noyes | Tweet this Privacy law in the European Union was back in the headlines recently. That’s due to proposed changes to EU privacy protections that were released by The European Commission. What is changing in EU privacy law? The definition is meant to be broad.
  • MARKETING INTERACTIONS  |  MONDAY, APRIL 27, 2009
    [Companies] How to Find New Customers - Combo Pack
    So far, the schedule for May includes: May 1 - Kent Huff from Bearcom with a demand generation case study May 13 - Jill Konrath on How to Get Into Big Companies May 28 - Alan Majer on Triggering Events Jeff is generating some great FREE resources to help B2B marketers learn more about best practices for demand generation and lead management.
  • HUBSPOT  |  TUESDAY, MAY 14, 2013
    [Companies] How a Sales Coaching Program Can Grow Your Business in Turbulent Times
    Sales representatives are taking on bigger territories, facing higher quotas, and making more customer contacts than ever -- but according to my company''s latest study , fewer than 55% of sales representatives make quota. 'Selling is hard work. That being said, not all sales managers are equipped to drive exponential team growth.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 23, 2010
    [Companies] Polite Persistence Pays Off For Inside Sales
    In a note to the team last week, Pete Gracey, the president of AG said, “You have not done your job if you hang up the phone before you get someone live when prospecting into a company.” When it comes to calling into a company, we are hunters! We already have a specific package for our industry that meets our needs.”
  • GREAT B2B MARKETING  |  TUESDAY, JULY 19, 2011
    [Companies] Marketing Strategy: Too Broad, Too Narrow or Just Right?
    On the “too broad&# end, lots of B2B companies, desperate for recognition and revenue, try to be everything to everyone. One of our Fusion Marketing Partners teammates worked for a company whose small C-level and business development team had dozens of potential deals cooking, not one of them anywhere near the one-yard line.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 20, 2014
    [Companies] Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat
    Not industries/companies. Some leading companies take targeting as far as writing unique marketing content for individuals. 'by Eloqua | Tweet this Oracle Marketing Cloud is hosting five Twitter chats to help marketers around the world can get personal answers to their questions from the experts at Oracle Marketing Cloud and Topliners.
  • B2B LEAD BLOG   |  FRIDAY, JULY 8, 2011
    [Companies] B2B vs. B2C: What Does It Really Mean?
    David Meerman Scott in this interview insists that B2B and B2C are essentially the same: “Ultimately it’s people doing business with people…I think a lot of business-to-business companies forget that and they think they’re selling to Xerox and IBM and Cisco. Tweet I’ve been having an identity crisis of sorts lately. Do you agree?
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Companies] 7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
    Many companies are afraid to go off-brand with the color schemes on their websites. 'At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. But are your CTAs effectively capturing people''s attention? Test it!
  • WORKFACE  |  MONDAY, JULY 30, 2012
    [Companies] Human Availability & Website Visitors = Great Investment
    This data certainly supports investing to improve your prospective customers experience when visiting your company’s website (and it makes one wonder whether social media investments are disproportionately high right now based on where companies are really getting their customers from). bounce" or "abandonment"). With 2.2
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 7, 2010
    [Companies] Is Multichannel Marketing Really “Dual-Channel” Marketing?
    Most companies are organized functionally into groups such as marketing, sales, operations and e-business.  Kenyon Blunt. With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing.  Why is this important?  Tweet This!
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 25, 2013
    [Companies] Highlights of this week’s best posts at the Fearless Competitor blog
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. 'The weekend has arrived and this is a new thing we will be doing on Saturday’s (at least till college football starts). We’ll be sharing highlights of the week just passed. Wake up!
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