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  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Companies] The Anatomy of an Inbound Ecommerce Website
    This company does a great job of including and engaging with followers and friends on social media. Finally, the company does a great job of keeping social outlets current. Facebook includes images contributed by users -- not just those posted by the company. This post originally appeared on the Ecommerce section of Inbound Hub.
  • MI6 MARKETING AGENCY  |  FRIDAY, APRIL 22, 2011
    [Companies] March Mi6 Chart Toppers
    You need to consider too, that a 75% increase in mobile marketing may not mean much if the previous years budget was 2% of overall marketing spend for a company. I’m surprised that this survey didn’t ask about content and social media marketing. #2: Chart: Disconnect between W.W. March 2011. Let’s Get Started! Top 10 Charts. Tweet.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 4, 2012
    [Companies] Happy Independence Day from Find New Customers
    The sales lead generation company , Find New Customers wishes you and yours a happy and healthy Independence Day. Find New Customers is back in business tomorrow – helping companies improve fiscal results. An Independence Day invitation from 1825 is pictured here. Here are some fact on the day from Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2016
    [Companies] What is Blockchain and what is its impact on marketing?
    Not only will we be selling products through Blockchain, but marketing companies who run off of it as well. By Kiki Schirr, {grow} Contributing Columnist. Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. What is Blockchain? At its heart, Blockchain is a database. For Bitcoin, it serves as a public ledger.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Companies] 10 Ideas: Standing out in the social media jungle
    But consider getting some actual marketing and client experience with a company or an agency before hanging out your shingle. The other day in my Twitter stream @joe_sharkey asked:  &# As a new graduate, how do I stand out in the social media jungle?&#. promised I would write him a blog post in response, so here it is! And you probably are.
  • HALEY MARKETING  |  TUESDAY, MARCH 15, 2016
    [Companies] Should Your Content Marketing Strategy Focus on Sales?
    There are many different reasons why a company may begin a content marketing strategy, and there are a lot of great reasons out there to focus on this strategy. It can create thought leadership, help with SEO and driving traffic to your website, serve as a resource for your audience, and yes, even help to drive new prospects and candidates.
  • DISCOVERORG  |  FRIDAY, JULY 29, 2016
    [Companies] A Practical Playbook for Account Based Marketing
    We wanted to create a guide for someone who wants to start doing ABM today.”. Q: What results should companies expect when they put account-based marketing into play? Looking to give a your sales a boost? DiscoverOrg recently partnered with ListenLoop to improve our own ABM program. It is filled with a lot of fluff. Click To Tweet.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 14, 2013
    [Companies] Get More out of your Marketing Automation with Interactive Content
    Interactive content is powerful stuff.  On average, when companies produce and distribute interactive content, they generate: Click rates of 50%. Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? Unlike the passive, one-sided way we generally consume content (e.g.,
  • VIEWPOINT  |  MONDAY, AUGUST 8, 2011
    [Companies] Metrics to Drive Lead Generation Performance
    The 2011 Lenskold Group / Pedowitz Group Lead Generation ROI Study has found that key metrics reported, forecasted, and used to compensate marketing differ for high growth companies as well as for those using integrated marketing automation. Here are select highlights from this study.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Companies] 5 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. Follow Simon on Twitter @mrjonesinsf.
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 15, 2015
    [Companies] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Register for the 2015 Amplify Festival here !
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Companies] 8 Ways What You Write Will Affect Your Bottom Line
    99% of the time, the written word is the chosen medium for companies doing inbound marketing. If your readers weren’t considering purchasing your products, they wouldn’t be researching your company in the first place. People notice mistakes, and small issues can detract from your company’s credibility. Be Relevant.
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [Companies] 10 MORE of the Most Remarkable Marketing Campaigns in History
    Even companies we''d never heard of created remarkable campaigns and took the spotlight. Whether they were asking for a plane ticket home for the holidays, a tablet, or new underwear, they got what they wanted -- and the company made a big name for itself. The tagline is also representative of the company and their culture.
  • LEADERSHIP  |  TUESDAY, APRIL 22, 2014
    [Companies] Is it Time to Change the Universal Definition of a Lead?
    Marketing automation vendors only have to prove that their product has better features and functions at a more attractive price point than their competitor, and companies want it. As a matter of fact, that customer may just about be done with your company and would be further antagonized with your trite response. Has this changed?
  • ANNUITAS  |  TUESDAY, FEBRUARY 11, 2014
    [Companies] From How Much Content to How to Stand Out – Q&A with Robert Rose
    But watching companies, literally, transform their marketing into storytelling organizations and really reaping the benefits has been both surprising and gratifying. Q: Where do you find inspiration for your writing? And, I think what has surprised me the most is how quickly the impact this transformation has been realized on some businesses.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 27, 2015
    [Companies] 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals
    Some companies market very homogenous product lines; others market a multitude of products or services. Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. We call this customer nurturing. What is the range of products that you offer?
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 1, 2012
    [Companies] Good-Bye Genoo. Hello and nice to meet you, Act-On Software
    No offense to them, as they remain a fine product for small companies, as it gets the job done. So we moved. (As much as we love these firms, software from great companies like Marketo and Eloqua are not affordable for us.). The sales lead generation firm Find New Customers is finally changing marketing automation vendors. But no more.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 18, 2015
    [Companies] Are You the Maestro of Your Sales Team?
    Obviously I am drawing the analogy back to you as the sales leader.  I see many times where the executive or sales manager are caught off guard; missed forecasts, someone leaves the team unexpectedly, marketing programs are unsuccessful or salespeople cannot accurately sell products/services or your company. This was a musical weekend. 
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Companies] How to Tweet Around the Clock Without Being on Twitter 24/7
    So it''s incredibly important that you still find some time to interact with your followers and anyone else who may be tweeting at, or about, your company on Twitter. If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Companies] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopi
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth. At Forrester, you’ll work with.
  • OPENTOPIC  |  SATURDAY, JULY 16, 2016
    [Companies] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth. At Forrester, you’ll work with.
  • THE ROI GUY  |  FRIDAY, MARCH 6, 2015
    [Companies] Mastering the Consensus Sale: Do you know your 5.4?
    Many companies have unknowingly elongated the buying process through the creation of more complex solutions and packages which require the expertise of several stakeholders at the client organization. By Dan Sixsmith CEB, the creators of the ''Challenger Sale'', is back with a new wrinkle.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 6, 2011
    [Companies] Why You Should Be More Like Steve Jobs
    Many companies have both of these important ingredients but haven’t been able to leverage huge successes from them. All of the collaboration in the world and all the thought leadership imaginable are no good for a company if the leaders don’t have a Jobs-like character to tie it all together and push for measurable results.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 5, 2014
    [Companies] How to Create a Microsoft Excel Graph: A 1-Minute Explanation
    In the video below, we use a column graph to compare companies with service level agreements (SLAs) to companies without SLAs to determine whether or not both groups could prove inbound marketing ROI. This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. Creating an Excel graph?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 19, 2012
    [Companies] The CMO Guide to Building a Data-Driven Marketing Team
    Even at companies that already have significant analytical activities underway, doing the analysis is only about a third of the battle. by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? Hire the Right Kind of People. Business judgment. Communication skills. Technical savvy.
  • ACT-ON  |  TUESDAY, MARCH 8, 2016
    [Companies] iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities
    iCharts delivers business data visualization to companies worldwide. Until recently, the company had grown organically with little to no marketing. ACT-ON:  Ted, tell us what your role is with the company. This conversation has been edited for brevity. TED:  We are playing in a very noisy and competitive industry. TED:  Yes.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 19, 2014
    [Companies] More Than A Thousand Words: The Power of Visual Storytelling
    After being embedded in each others companies for so long – the idea developed pretty organically. It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the  leading editors  of the 20th century. Images play an increasingly important role in today’s content marketing approach.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 26, 2013
    [Companies] Marketing Automation Systems are on the Rise
    Marketing automation systems can benefit both B2B companies large and small, whether you’re looking for cash flow at American Express or growing a customer base from scratch. The Internet has opened up a new sea of advertising space, and savvy companies are using technology to get on top of technology. Guest post by Gene Morris.
  • MARKETRI  |  MONDAY, JULY 16, 2012
    [Companies] Don't Get Ripped Off When Developing Your Firm's Web Site: How to Protect Your Investment
    With inbound marketing becoming both increasingly popular and important to the sales building your sales funnel, your company's Web site is more important than ever. spoke to one trusted developer to find out some tips for companies when accepting proposals from Web developers: Ask questions about strategy.
  • JUNTA 42  |  SUNDAY, APRIL 1, 2012
    [Companies] 15 Critical Business Success Tips after Five Years in Business [with special giveaway]
    As we’ve grown CMI, I’ve leaned on many critical resources and keep them pinned to my office wall, such as Mark Fletcher’s 15 Startup Commandments , Dharmesh Shaw’s Startup Triplets , and Fast Company’s 10 Common Mistakes Startups Make. Well, it’s nice to be on the right side of that statistic! Have Fun!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 12, 2011
    [Companies] Go home from Dreamforce 2011 with Metallica
    think that there are so many companies now talking about social media and with the acquisition of Radian6 by Salesforce it’s bound to be the focus of the event. The annual event by Salesforce was lit on fire when it was leaked that Metallica was going to be playing at Dreamforce. We needed a prize that would be as great as prior years.
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Companies] 6 Tips for Writing an Effective B2B Lead Building Email
    Next, reveal how your company uniquely understands how to solve the challenges before them. Lastly, end with a clear call to action that describes how your company can help solve their problem. 2. Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. You’re hit with an opt-out request.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] What makes Jeff Ogden a superb Chief Marketing Officer candidate?
    ”  Too many companies try to make decisions on resumes alone. Follow me on Twitter here. like to call resumes the “p**s poor predictor of potential performance.” As one who has personally made hiring mistakes from resumes alone (He had the perfect resume. hired him and he was a dud.) I learned this lesson the hard way.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 3, 2014
    [Companies] Success occurs at the intersection of Preparation and Opportunity
    One day in January 2014 a manager went to his assistant, Jennifer, and said “We need a really good keynote speaker for our big company meeting in April. I’m delivering a big marketing keynote speech at Foxwoods Resort and Casino this week. How did I win this? Preparation comes first. created a slick looking professional profile.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 28, 2013
    [Companies] Encore: The Vision Behind Marketing Made Simple TV – with Marilyn Daly of Watchitoo
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Encore show: What makes Marketing Made Simple TV such a great TV show ? It’s truly a TV show, and not a web show. Just click the button in the show.). In this show, you’ll learn: How Watchitoo makes a TV-like show possible.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 18, 2012
    [Companies] More Marketing Will Be Outsourced in 2013
    67% of the companies surveyed use temps and contractors,  71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? plan is more important than ever.
  • 3D2B  |  TUESDAY, JANUARY 19, 2016
    [Companies] How to Maximize Results from the Most Effective B2B Content Marketing Tactic
    At many companies, event planning is all about the sizzle. Think about who you want your company representatives to interact with at the event. Since so few companies are sending snail mail anymore, it may give you an advantage. “Productivity is never an accident. Meyer, founder of the Success Motivation Institute. Be proactive.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 2, 2011
    [Companies] Buyer Beware: Things are not what they appear to be
    It seems David is trying to create an image of his one-person company using the persona of a pretty young woman. B2B Lead Generation depends on trust. Honesty is in danger. Liars are everywhere. Carr Business Systems, a division of Xerox, gets busted for forging purchase orders. But that’s not the only example. Who is she? No thank you!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 10, 2014
    [Companies] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
    This trend dictates that companies gather more intelligence on how recently won deals originally engaged with their brand, and which touches helped accelerate them through the process. Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors. To what do you attribute this?
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Companies] 13 Mind-Bending Social Media Marketing Statistics
    53 percent of people on Twitter recommend companies or their products in their tweets. Many of us know that social media marketing is an important part of a solid inbound marketing strategy. This post is for them -- and you. 13 Mind-Bending Social Media Marketing Statistics. 1. Source ) Tweet This Stat! 2. There are more than 3.5
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Companies] What is an Inbound Marketing Campaign?
    marketing offer is a content piece or promotion your audience receives directly from your company; by contrast, a Contact Us from is a tool your audience can use to communicate with your company about, well, anything! Next, you nurture the leads from that offer and move them down your sales funnel so they can become your customers.
  • SYNECORE  |  SATURDAY, AUGUST 8, 2015
    [Companies] The Easiest Way to Implement Inbound Marketing
    It’s built by HubSpot; they’re an inbound marketing automation software company and this is their Website Grader [still in beta, so be nice]. Position your company as a thought leader in your industry. A high percentage of people still have no clue what inbound marketing actually is. Step 1: Audit Your Website. Thanks! To make money!
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Companies] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. The Shopping Campaigns mainly surround a company’s online store as a whole, instead of a concentration on specific products, like the PLAs. Screenshot taken 1/27/2014.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 17, 2012
    [Companies] Get Publicity: 5 PR Advantages Small Businesses Have
    Your local business paper or section probably profiles homegrown companies on a regular basis, too. Entrepreneur , and the American Express Open Forum website  publish profiles regularly and might be worth pitching if your “how I did it” story is really unique and/or your company is growing fast. 2. Nationally,  Inc., Well, guess what?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Companies] How to Effectively Crowdsource Content From Your Entire Organization
    Their expertise is exactly what your content needs to differentiate your company and stand out to potential customers. Here are a few ways to approach key team members: To your HR director: "If we’re going to write about what makes our company culture unique and why we’re such a great place to work, we’re going to need your voice.
  • KAON  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Companies] Hubspot Inbound Conference Recap 7 of 9
    Here are 6 tips to help your company power the bottom of the funnel with sales enablement: Prioritize leads and help leverage triggering events. Do research on your prospect’s company and website to see where they can improve. Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Check us out !
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Let the market view in
    Like true believers, they accept their company’s optimistic perspective and fail to appreciate true market realities. There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions.
  • MARKETING ACTION  |  THURSDAY, JANUARY 3, 2013
    [Companies] Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”
    Enterprise companies are using relatively more email and webinars.). Twice as many large companies as SMBs use marketing automation for lead management. We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 1, 2011
    [Companies] Have you started running your marketing by the numbers?
    No matter how long I've been discussing this subject, it feels like there are always more companies that need to hear the message. Image by DrBacchus via Flickr. once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years.
  • BIZNOLOGY  |  TUESDAY, MAY 24, 2011
    [Companies] Listening to Your Customers in Social Media
    Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online. Image via Wikipedia. Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you.
  • BIZNOLOGY  |  THURSDAY, MARCH 31, 2011
    [Companies] Marketers must be mindful of the software ecosystem
    That turn of events has placed a new burden on marketers that few might have predicted a few years ago: Marketers must understand the software ecosystem--the software tools and companies that revolve around IBM, Microsoft, Oracle, and other behemoths that affect the right tools to work with. Image by Chris Pirillo via Flickr.
  • LEANDATA  |  FRIDAY, DECEMBER 18, 2015
    [Companies] “There’s a Naive Understanding about What Attribution Really Means”
    The pressure has increased on marketing teams to demonstrate their direct impact on the company’s top line. This transition toward greater accountability around revenue has been occurring precisely when companies are willing — even eager — to spend more money than they make. And no, that’s not exactly a news flash.
  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Companies] 13 Awkward Stock Photos and the Search Terms We Used to Find Them
    Being the content creators we are, we couldn''t keep all the fun to our company''s IM system. The content team here at HubSpot plays a little game every day. We''re frequently on our Thinkstock stock photos account, trying to find engaging, high-quality images to use in the posts we publish. And it snowballed from there. 10) "Blog".
  • B2B LEAD GENERATION BLOG  |  FRIDAY, FEBRUARY 10, 2012
    [Companies] Email Summit: What’s the best lead generation tactic? All of them
    You need to identify the right people in the right companies. Tweet That’s the word from our own Brian Carroll, who made that proclamation in an interview at the MarketingSherpa Email Summit this week. Paradoxically, this is why it’s critical to be strategic. They analyze the financial marketplace. He expands on how to make that happen: .
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Companies] 8 Frequently Missed Lead Gen Opportunities for Your Homepage
    The other group of visitors arriving at your site are people who found your company organically, and they are more than likely landing on a specific landing page created just for them -- either via a specific campaign such as an email send, through a shared link, or via a targeted search term. People do business with people, not companies.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 26, 2012
    [Companies] What’s the Best Day to Engage Your Online Customer Community? [CHART]
    by Heather Foeh | Tweet this If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your activity buck? Our 2012 data showed us that mid-week is the busiest time on our own community, with a peak on Wednesday.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 20, 2011
    [Companies] Christmas is a perfect time to create havoc online
    We’re entering a time when most companies — and people — are ill-prepared to defend their online reputations while they’re spending every last minute of their “use it or lose it” end-of-year vacation time! Image via Wikipedia. Turn it up to 11! If Suckers! From now until some time in January.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Companies] My goal for the balance of 2014 – Become an expert on Likeable Local!
    We are excited about this great partnership with this great and fast growing  company in New York City, where I used to work for Business Objects in the early 1990s. This was a key company goal in 2014 – to secure a good business partner – and we got it done. Dave Kerpen of Likeable Local. ”  Hi Google.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 17, 2013
    [Companies] The Importance of Lead Nurturing (Radio Show) in sales lead generation programs
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.” Buffer The Importance of Lead Nurturing  in sales lead generation programs. It was a very popular show.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Companies] Debunking the 80/20 Rule…and 4 Other Sales Force Myths
    As a replacement for an internal function, sales professionals are often required to act as surrogate managers to the client companies they serve, and to protect their interests within the vendor’s organization. Myth: The Pareto Principle suggests that 80% of a company’s revenue is produced by the top 20% of the sales force.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Companies] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    Companies that simply put a “Follow me on Twitter&# or “Like us on Facebook&# without registration are doing themselves a disadvantage as they throw away hard earned traffic to a social network. Thanks, Bas Jeremiah Owyang Bas Many companies are integrating social media into their corporate website without a plan.
  • DOCALYTICS  |  MONDAY, AUGUST 18, 2014
    [Companies] The Best Content Analytics Tools: A Beginner's Guide
    To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. Read Time: 10 Minutes. Content marketing is here to stay. Video Analytics/Tracking. Wistia. VidYard.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Companies] At #IBMConnect, @Jeff Schick Demos #IBMVerse and Unveils #ProjectToscana IBM #SocBiz
    Employees at any company have a variety of notification and messaging tools at their disposal, but these tools rarely add up to a unified, intuitive experience. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 25, 2014
    [Companies] Accessibility at All Levels is Essential to a Healthy Sales Work Culture
    The impact may not always be immediate, but it will certainly have long lasting positive effects on your company culture On New Year’s Eve, I posted a blog on the 7 Things I Want My Inside Sales Team To Know for 2014. Of course it''s a continual work in progress, but I feel like I''ve mostly stuck to the expectations I''ve set for myself.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 18, 2014
    [Companies] How Peggy Olson Would Design for Interactive
    have used a fictitious company called Actomatic to demonstrate the most common mistakes people make, and how to correct them. worked with a very well-known company that found, when they added share buttons to the top of an article as well as at the bottom, the share rate went up over 400%. Add some information about the company.
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2016
    [Companies] My PocketCHIP is a portable Linux box
    Then I saw that a company called Next Thing Co. Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. But, oh, the PocketCHIP!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 10, 2012
    [Companies] SetLogik Offers B2B Marketers a Real Marketing Database
    Rather, it creates a separate database that merges data from marketing automation, Salesforce.com (or, potentially, any other CRM system), and whatever other sources a company has available. The challenge is even greater in B2B, which manages two data levels, companies and contacts, instead of just one level of consumers.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 2, 2013
    [Companies] The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
    Todd was one of the founders of Bulldog Solutions and he has years of experience working with lead generation firms – companies who share content via email, newsletters, etc. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Companies] Aberdeen Shows How to Do Email Marketing Right
    If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. In their research they also classify companies according to their results in email marketing usage. The lesson? It will likely pay off handsomely. Like Be the first to like this post.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 23, 2013
    [Companies] 9 brands prove vulnerability is good for business
    The company didn’t lose stride during a period when it was rapidly increasing sales and its stock price. Patrick Doyle, Domino’s president, expressed how important it was for their company to listen to their consumers – their most important asset. It teaches the lesson to carefully choose the people who post for your company.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 7, 2014
    [Companies] Look For The 3 C's When Hiring Inside Sales Reps
    Are they curious about other sales reps in the company, and what makes the most successful ones productive? Over the 10 years I''ve spent interviewing inside sales candidates, I''ve caught myself looking for the obvious traits we seek in people hoping to explore sales for the first time. Do they have the drive? Do they seem intelligent?
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Companies] The Basics of Inbound Lead Generation
    You shouldn''t be blogging about your latest product release or company news -- your posts should be educational. For example, let''s say you''re a tire manufacturing company. This form won''t ask for a credit card -- you just need their contact information (name, email address, company, etc). It could be anything. Or a hole.
  • CLIENT BRIDGE  |  MONDAY, MAY 9, 2011
    [Companies] INFOGRAPHIC: Social Location Apps
    Digital services company Beyond created the following infographic which looks at social location applications. View Original Article
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Companies] 78 Tweetable Moments From Social Media Plus #SMPlus
    Question is not are B2B’s using social media but are individuals within companies using social media #smplus @bengrossman. kathleenmcf The number one company on social media is @nytimes. He still thinks “most companies failing at service on social.” But only one-third of companies have digital plans in place.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Companies] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    Jonathan also suggests marketing leaders “inspire others” by not just “ representing the voice of the market ,” by being “the champion of the overall experience ” and the “ brand steward ” but also by being an “ integrator and force multiplier across the company.”. Because business innovation cycles have sped up. Image Source. Strategy
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 17, 2014
    [Companies] Inside Sales Reps: What Are Some of Your Personal Goals?
    They will always be there to help you hit company goals. Working in a sales-oriented job, inside sales reps have numerous goals to hit on a daily, weekly, and monthly basis. But there are other goals to set besides the money-based ones. What personal goals can you set as an inside sales rep? For your sales goals, the process is similar.
  • PAUL GILLIN  |  WEDNESDAY, MAY 16, 2012
    [Companies] A CIO Who Gets Social Business
    One of my favorite CIOs is Tom Murphy , who long headed IT at AmerisourceBergen and who is now in transition to a new role (any company will be lucky to have him). It is  a  tool, but companies should not lose that direct contact with customers. There’s In light of that reluctance, I found Tom’s comments particularly refreshing.
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Companies] Social and Mobile Data: A Marriage Made in Marketing Heaven
    serial entrepreneur with a background in mobile, he left advertising holding company Omnicom in 2008 to found a startup called Buzzd, a location-based mobile application designed to help users gauge how crowded a particular bar or other public venue is at any given moment. News & Notes
  • AVITAGE  |  MONDAY, JULY 30, 2012
    [Companies] No Marketing Momentum? What Now?
    Over the long haul building momentum allows a company to drive growth up as marketing spend as a percentage of revenue goes down.  A startup, or a company that has lost market momentum, needs to invest to create momentum.  Competitive athletes know that momentum can make all the difference in winning games. 
  • AVITAGE  |  FRIDAY, JULY 6, 2012
    [Companies] Four Lessons You Should Learn from Publishers
    number of companies confront this problem by hiring a staff of writers.  As their salary line goes up they may find that it is still difficult to keep up with content needs.   They look to subject matter experts, some of the most knowledgeable and busy people in the company, to provide stories or knowledge. 
  • SAZBEAN  |  TUESDAY, DECEMBER 13, 2011
    [Companies] 7 Tips for Stellar Social Media Community Management
    You’ve created a killer Facebook business page, started building up your business’ Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you’ve even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities . 1. Exercise the 80/20 rule.
  • PR MEETS MARKETING  |  FRIDAY, FEBRUARY 26, 2010
    [Companies] Optimize Your Tradeshow Presence
    Consider announcing significant news at the conference to drive buzz about your company. Research local reporters, analysts and bloggers who may be interested in meeting with your executives to learn more about your company. "conference hall" by shinemy via Flickr. Announce News. Media Outreach. Social Media.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 9, 2011
    [Companies] Choose Your B2B Social Media Words and Metrics Wisely
    Many B2B companies have very specific marketing and messaging philosophies that may not always line up exactly with the way prospects search. The Risks of Writing a Company Blog. In my 12+ years as an SEO professional, I’ve found that just about every business can benefit from publishing a company blog. Please share them below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 3, 2015
    [Companies] How to create an amazing social media marketing workshop
    have no idea of how many hundreds of hours I have been in front of companies, graduate students, and conferences delivering content to people all over the world but I’ve picked up a few best practices along the way. I receive a lot of questions from people who are creating their first social media class or workshop. What a mistake.
  • BIZIBLE  |  MONDAY, OCTOBER 12, 2015
    [Companies] Why B2B Marketers Shouldn’t be Concerned about Mobile Ad Blocking
    The company is now offering refunds to anyone who installed the app. Digital advertising is constantly evolving and to stay relevant your company has to frequently change its strategies and tactics. Ad blocking is the process of removing ads (usually display ads or popups) from websites. Is this part of something bigger? Here’s why: 1.
  • SAZBEAN  |  THURSDAY, MAY 10, 2012
    [Companies] The 1 Billion Dollar Question: How Can I Use Instagram for My Business?
    Companies such as law firms or Internet marketing firms will have a much tougher time taking advantage of Instagram. Nonetheless, Once you type in the name of your company, you will be able to see all of the people who have already been using Instagram to take photos of your products. Top 5 Ways to Heed the Power of Instagram.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [Companies] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. They know the company’s products, people, policies and procedures from the inside. Yet companies big and small have struggled to capitalize on this potential.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Companies] 4 Holiday Social Campaigns That Win & Why
    As a social marketer , I’m always looking at the digital media campaigns of other companies for inspiration and have compiled a list of my favorite holiday campaigns and why they are successful. What makes this video stand out from a marketing perspective though is the fact that it is clickable. Social Media Consumer
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 4, 2014
    [Companies] The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring
    To determine fit, your score will be comprised of demographic and firmographic information like company size, budget, title, etc. So a sales rep can see that while a person shows high interest, he or she has a low fit score and likely isn’t a good lead for your company. We call these solutions “good enough”. Or multiple business units?
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2011
    [Companies] Social Media Across the Organization
    My topic was how companies can use social media, not just for marketing, but across their entire organization. I got a chance to speak Friday at a great event in Copenhagen along with speakers from Berlingske, Denmark’s national daily newspaper, and Facebook. Internet Marketing
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Companies] 7 Reasons Your Business Needs an Automated Welcome Email
    sleek, well thought out welcome email shows subscribers your company can be counted on to deliver valuable content. 3. Plus, a welcome email can provide information about your company or offer a new-subscriber discount. When someone signs up for your email list , it’s important to roll out the email red carpet and welcome them.
  • CONFLUENT FORMS  |  THURSDAY, JULY 28, 2011
    [Companies] You can do some amazing things with Blogger
    And with Google’s Web Fonts we were able to find a non-native font in the site to match the company’s logo type treatment for use in the website. * * * I hope the examples above have opened your eyes to some of the possibilities of what you can do with your Blogger site or maybe encourage you to give Blogger a try for your website solution.
  • THE POINT  |  THURSDAY, MARCH 29, 2012
    [Companies] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
    If the content on your blog is topical and relevant and insightful, and if you’re following basic SEO principles in your post title and body copy, there’s a high likelihood you’ll be generating significant traffic from interested prospects actively researching the types of issues and problems your company solves. Offer downloadable content.
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Companies] What to Do When a Brand Drunk Tweets During the Super Bowl
    Sometimes, a simple issue around account permissions gets people confused about whether they''re posting to their own account or the company''s account. The company denied the tweets were drunk at all and stated that they were part of a planned campaign to promote its mittens. To read more content like this, subscribe here. Trending.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 10, 2015
    [Companies] Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
    Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x Both B2C and B2B companies saw more inbound traffic to their websites the more blog content they published. Companies who published more than 16 posts a month also saw a 4.5x
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Companies] 19 Reasons You Should Include Visual Content in Your Marketing [Data]
    Source: Zabisco ) Tweet This Stat! 3) 46.1% of people say a website's design is the number one criterion for discerning the credibility of the company. Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Oh, also revenue. Not a bad setup. Source: YouTube ) Tweet This Stat!
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Companies] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. It’s always been important to track and report marketing results. Now we have dashboards for just about every marketing software we use.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [Companies] Bad Data In, Bad Data Out: 5 Steps to a Squeaky Clean Database
    Are they still working for the same company? Of course, being the smart marketer that you are, I know that you will segment these leads on a much more granular level, such as region, company size, or interest… but that’s another story. 5) Eliminate Junk Contacts. You can use alerts to stay even more on top of your database.
  • B2B LEAD BLOG   |  TUESDAY, JUNE 28, 2011
    [Companies] To Call or Email? That is the Question
    Their roles in the company. Tweet When Brian Carroll and I present webinars on adding the human touch to lead nurturing, like the ones last month for the B2B Lead Roundtable and Marketo , we inevitably get these questions: “How often should we call? How often should we email? What should we do first?” Second, emails cannot do discovery.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 7, 2011
    [Companies] The death of the salesperson
    Growth focused companies look at how to capture market share, grow net new clients and increase client penetration levels, however the point the article misses is why have some companies failed or why have some organizations grown? The death of the salesperson has been greatly exaggerated. They even responded to my emails.
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