SOCIAL MEDIA B2B | THURSDAY, APRIL 17, 2014
[Companies] Grow Your B2B Audience by Considering Size, Engagement and Value
Rohrs is the Vice President of Marketing Insights at ExactTarget, a salesforce.com company, and the author of the new book, Audience: Marketing in the Age of Subscribers, Fans & Followers. Lots of people say every company is a publisher. Every company is a broadcaster. 'Jeffrey K. What’s the premise of your book Audience ?
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 11, 2015
[Companies] 29 Amazing Content Marketing Quotes To Inspire You
“ ~ Jeremiah Owyang, Founder of Crowd Companies ( Tweet This! ). 'In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. Here are some of our favorites content marketing quotes. Have other quotes you love?
HUBSPOT | WEDNESDAY, MARCH 26, 2014
[Companies] 6 Ways Social Data Can Inform Your Marketing Strategy
We want to impact the bottom line, enable our sales team to be successful, and be an integral part of achieving the overall company goals. Segmenting your social contacts based on where they''re at in the sales cycle is something that few companies are aware they can do. Social data takes that insight to a whole other level.
HUBSPOT | THURSDAY, MARCH 3, 2011
[Companies] How to Leverage LinkedIn to Market Your Business with @LewisHowes [@InboundNow #10]
Lewis is the author of two books LinkedWorking and LinkedIn Master Strategies , founder of SportsNetworker.com , and a professional speaker, who covers a number of social media topics but mostly focuses on how individuals and companies can better leverage LinkedIn. two page document that you mail into a company doesn't cut it anymore.
MODERN B2B MARKETING | THURSDAY, OCTOBER 4, 2012
[Companies] The ROI of Paid Social Media Ads
It turns out that when you publish content on your company’s Facebook page, only a small percentage of your fans will see that content in their news feeds. This service has been around for a while for company pages, and Facebook controversially recently released it in the US for personal pages as well.). Here’s what we’ve learned!
BUYEROLOGY | FRIDAY, MAY 13, 2011
[Companies] Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior
Company Website : the report findings indicated that the closer a buyer came to the actual decision; the more influential were company websites, web searches, and industry press. In terms of both influence and usage, company websites were still at the top of the list. Related articles.
SALES CHALLENGER | SATURDAY, JUNE 29, 2013
[Companies] Should You Videotape Coaching Sessions?
One member company recorded individual coaching sessions and then had managers evaluate one session a quarter using a standard scorecard. If your company is considering taping coaching sessions, you should consider the following: How regularly will videos be reviewed? How long will tapes be stored for? Share your thoughts below!
B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 11, 2009
[Companies] In B2B marketing — data is the new creative.
This article reported the availability of comprehensive databases that “give marketers access to accurate and current data within a consistent framework on 13 million business establishments — critical information such as a company’s total headcount and industry classification. So direct marketing is now back in favor.
B2B LEAD GENERATION BLOG | WEDNESDAY, NOVEMBER 9, 2011
[Companies] Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works
Watch what’s being said, and where, about your company, product or service. . Tweet If you’re struggling with managing social media programs in the B2B marketplace, Zuzia Soldenhoff-Thorpe (pictured at below) has some news for you: Most of your peers are too. Why is she so certain? Read more about who attended here.) . Know your audience.
LEAD VIEWS | WEDNESDAY, APRIL 7, 2010
[Companies] Traditional Scoring – Not The Right Technique For Finding ‘Hot’ Leads !
The premise for the existence of Marketing Automation solutions is that before any purchase decision, the buyer will visit a company website at least once. And it is this visit that marketing automation platforms promise to capture as leads for a company to pursue. But many a times this very purpose is defeated by the Lead
AGILE B2B COPYWRITER | SUNDAY, MARCH 27, 2011
[Companies] K’s Top Five for the Week – March 27
The first pick is a link to an excellent webinar which showcases how a B2B telecom company used content marketing strategy to dramatically improve their lead generation and lead nurturing campaign results. Tweet This week, my list of top five picks focuses on how to help you improve your content. Enjoy! That’s double the industry benchmark.
CONVERSIONATION | FRIDAY, AUGUST 20, 2010
[Companies] Most businesses don’t listen to their internal customers and don't involve them in social media
But also for communication within the company and improvement of the productivity they are essential. Interactive channels are not only used for interactions with partner, prospects and clients. Managers who wish to inform and engage their employees - their internal customers - will also have to. Click title to read more
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JUNE 15, 2011
[Companies] Make Marketing Automation Part Of Your Sales Call Plan
Our call plan can call for as many as 12 outbound emails to a target company in the first 2 weeks of prospecting. By now, the overwhelmingly majority of us use some sort of Marketing Automation tool to get our message out to the masses. The value of these solutions, when used properly, is immeasurable. What about your teleprospecting reps????
SALES LEAD INSIGHTS | TUESDAY, MARCH 10, 2009
[Companies] Marketing-for-Leads Guide: Step 10 - How will you reach the best prospects?
Step 10: Determine how to reach the best companies and contacts. After you have identified the right companies and contacts to target with your B2B lead generation efforts, you need to determine the best ways to reach them. Another way to reach your target companies and contacts is through their professional advisors.
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 1, 2012
[Companies] A Guide to Lead Qualification: The Basics
During this initial stage the prospect is typically just gathering information from the company to help them with their decision making process. The conversion of sales inquiries into actual sales is the key way to measure the effectiveness of a company’s marketing reach. Sales Inquiries. Sales Leads. Are you using our services now?”
INBOUND SALES NETWORK | THURSDAY, OCTOBER 27, 2011
[Companies] Pipeline Velocity: The Missing Metric
Most companies measure two or three main metrics in their pipeline, such as number and value of qualified opportunities, close rate, length of sales cycle. By using 4 metrics most companies already tracking, you can predict future months and quarter sales based on current business conditions. How to Measure Pipeline Velocity.
SALES PROSPECTING PERSPECTIVES | TUESDAY, FEBRUARY 17, 2015
[Companies] 5 Prospecting Strategies for Obtaining Sales Context
Maybe they spoke with someone else who gave you a brief idea of challenges experienced within the company that they can bring up in conversation. 'Sales Context is an important part of any conversation, as it directly correlates to the potential of a sale. Maintain an open dialogue. would you?”, Don’t pigeon-hole the conversation.
LEAD VIEWS | TUESDAY, AUGUST 21, 2012
[Companies] No Lead Left Behind
company that’s been around for a few years probably has a CRM database full of seemingly dead and inactive leads with notes or a status update as of the moment they were abandoned. Demand generation can be difficult at times because marketers occasionally need to balance competing interests. Sales teams expect a constant flow of hot leads.
BIZNOLOGY | MONDAY, OCTOBER 6, 2014
[Companies] How do you test your website’s names?
saw another site that liked to mix up short names with long names: Products, Why Company Name, Blog, Get a Demo–it really doesn’t work. 'I was recently riding on the Washington Metro and noticed a new station name: NoMa-Gallaudet. Half the technology sites I go to list Products, Solutions, etc., See if they know.
BLOG MY CALLS | FRIDAY, DECEMBER 7, 2012
[Companies] 9 Reasons Your Website Might Be Failing
Estimates by the Automotive Services Association—the official association of auto repair shops and collision shops—show that less than 50% of companies in the automotive sector even have websites. But, sadly, many companies don’t do it effectively. I was talking to a client the other day and he said something that startled me.
DIGITAL B2B MARKETING | WEDNESDAY, JUNE 11, 2014
[Companies] Digital Marketing’s Massive Measurement Lies
The problem starts when you begin measuring your programs based on the companies or individuals you reached and what they did. 'Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Yikes! Here are four common culprits. Branded search.
NNC SERVICES | THURSDAY, APRIL 25, 2013
[Companies] Best B2B Facebook Marketing Tips
That’s because they often approach it as a personal profile, when, in fact, it should be approached as an extension of their company website and. 'Every B2B marketer knows it’s a must to include Facebook in their social media strategy but more than often they seem to struggle to get results from a business page.
DIGITAL VOICES | MONDAY, APRIL 30, 2012
[Companies] Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing
Some companies are effectively using social media to their advantage, some are looking to correct an approach that is not working,and others don't know where to begin or are simply afraid of it. Today, we will focus on Facebook. The goal is to acquire subscribers to your social profiles for future messaging through those channels. Engage.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 22, 2012
[Companies] Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short
by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing. Inbound marketing doesn’t drive people to action.
SALES LEAD INSIGHTS | FRIDAY, JUNE 17, 2011
[Companies] B2B marketing automation: An interview with Will Schnabel
Will joined Silverpop in 2007 following the company's acquisition of Vtrenz, where he was President and CEO. Beyond increasing efficiency, we’re enabling companies to engage a buyer on her own terms and at her own pace - via social channels, scoring, segmentation, routing and automated campaign management. Can you tell us about those?
SALES LEAD INSIGHTS | TUESDAY, JULY 26, 2011
[Companies] B2B telemarketing: An interview with Michael Brown
Smart calls are exploratory calls based on an organization’s relevant news – an event or occurrence that changes them into a better-than-average prospect for your company. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. Mac: Michael – tell me what you’ve been up to. Okay, Michael.
BLUE FOCUS MARKETING | TUESDAY, OCTOBER 29, 2013
[Companies] Is Your Brand Building Social Employees? via #pivotcon (@SocialEmployee – McGraw-Hill) #socbiz
This means customers are perceived to have greater influence on strategy than a company’s board of directors (53 percent), its external business partners (25 percent), or its parent company (23 percent). Whether they like it or not, companies must learn that their employees are their brand ambassadors in the digital bazaar.
HUBSPOT | FRIDAY, FEBRUARY 20, 2015
[Companies] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
What have companies espousing current popular diets done to market their lifestyle to consumers? Mintel International, a market research company, estimates the market for gluten-free foods grew 63% from 2012 to 2014, and it projects the industry will close more than $15 billion in annual sales in 2016. 'Vegan. Gluten-free. Paleo.
TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 16, 2010
[Companies] 7 Tips to Use Twitter to Generate Traffic and Leads
Im the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets. 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition?
INBOUND MARKETING AUTOMATION BLOG | THURSDAY, OCTOBER 21, 2010
For most mid-size B2B companies, annual software fees range from US $6000 to US $24,000, depending on the sophistication of the marketing automation solution. Your annual cost includes the licensing fees for demand generation or marketing automation software. No related posts.
ACHIEVE MARKET LEADERSHIP | MONDAY, JULY 16, 2012
[Companies] CEOs Afraid Of Going Social Are Doing Shareholders A Massive Disservice
70% of big company CEOs have no presence on social networks. Interesting Forbes article that says Fortune 500 CEOs have much more risk by NOT embracing social media channels, and they are making it easier for others to out-innovate them or take over their brand. What do you think? Check out the full article.
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, JUNE 20, 2012
[Companies] CMOs of Cisco, Adobe, and SAP Discuss Leading a Social Transformation. and a Few Surprises
Interesting article on the cultural, technological and audience transformations these 3 companies have gone through. In a short amount of time Adobe went from spending very little to 74% of their marketing budget on digital. How has intereactive marketing transformed your organization? Read the article in its entirety here.
VERTICAL RESPONSE | MONDAY, SEPTEMBER 23, 2013
[Companies] To Gate, or Not to Gate? Why You Should Give Your Content Away
While lead generation folks may shudder at the thought of having ungated content on your company’s website, I’m a firm believer in giving your content away; no forms, no email address, no first born child required. 'To gate, or not to gate your content, that is the question. Are you doing that? Content should be above all, useful.
BIZNOLOGY | MONDAY, JULY 29, 2013
[Companies] 10 Ways to Convert Your Colleagues into Champion Content Creators
Leveraging your colleagues’ expertise and voices on your company blog can allow you to present a greater diversity of perspectives, and a better breadth of information. Corey Eridon recommends sharing quality and standards openly, and enabling everyone at your company to contribute to the blog, in order to enact the most change possible.
BIZNOLOGY | FRIDAY, MAY 24, 2013
[Companies] Is it even possible to destroy your reputation today?
It might be a small business owner with his/her name attached to a company. Will consumers be as forgiving with brands and companies as they are with some people? This quickly-evolving social media double-standard will be more lasting, because folks don’t want big companies to get away with major mistakes. Or can it? If
MARKETING ACTION | TUESDAY, MARCH 24, 2015
[Companies] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
Only 2% of the total B2B population at companies with 50-1000 employees met the characteristics defining Top Performers: They beat their 2013 revenue objectives. 'Most B2B marketers have a very clear understanding of their goals. They rated themselves “very effective” at managing end-to-end marketing lifecycle.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 3, 2014
[Companies] How Changing Sales is Impacting Your Business (without your knowledge)
'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. Find New Customers is now planning to become a full-time marketing company. want to help you understand how they’re changing, so that you can improve your company profits and win even more deals than you do today. Stay tuned!
SALES PROSPECTING PERSPECTIVES | THURSDAY, SEPTEMBER 26, 2013
[Companies] 4 Tips to Organize Your Content Marketing and Social Media Efforts
Maybe you''re also responsible for creating new content for your company, implementing new marketing strategies, monitoring 10 social feeds or more, replying to, commenting on and pushing out new updates, and then remembering to follow up on all of your efforts. Hey, what about that participant list from the last webinar? Follow ups; done!
SAVVY B2B MARKETING | THURSDAY, AUGUST 16, 2012
[Companies] How Converged Media is Changing Content Marketing
The bar has been raised high by consumer companies and B2B marketers need to satisfy these same expectations. About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. B2B Buyers are Also Consumers. The world moves faster in general.
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 14, 2012
[Companies] How To Change Bad Habits
Once you have determined the best way to proceed, install the new process into your company’s “Routine” and you will see a noticeable difference. They have filled all openings and gaps to try and make that final push to hit your company’s goals. for over a decade. Example: Quarterly Goals. Anxiety, excited, or stress?
BIZNOLOGY | TUESDAY, JUNE 5, 2012
[Companies] Is your social media marketing about listening or talking?
At first, Chris sent an email to the company using the only email he could find; then he reached out, gently, using the only other point of contact he had with his favorite community credit union, NMTW, because it mattered to him. I know you. It is. That person may very well be Chris-Frigging-Brogen himself! You lost a 20-year member today.
SALES CHALLENGER | WEDNESDAY, MAY 2, 2012
[Companies] Your Best Source of Untapped Customer Intelligence
Gen-i Corporation, a New Zealand based provider of IT and telecommunications services, is one company doing just this. With more access to information than ever before, it’s become clear that customers no longer “need” supplier input to make informed purchase decisions. But how does your organization support reps’ efforts to shape demand?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, MAY 21, 2012
[Companies] [Video] 3 Tips to Gain Prospects' Trust Using LinkedIn
Have them write about the results you've helped them achieve and what you or your company was like to work with. How can you use LinkedIn for sales and increase your own credibility? Lots of ways. And let me say right upfront that it's important to do them because your prospects are checking you out too. Never sell though. That'll kill you!
FOLLOW THE LEAD | THURSDAY, JUNE 24, 2010
[Companies] Gone in sixty seconds?
Perhaps senior managers need to create a job that is the b-to-b sales equivalent to air-traffic controller: someone who is dedicated to monitoring the company’s eco-system online, watching when exactly potential leads land and having a process in place on how to quickly direct the lead to the proper channel or sales rep. Source: Leads360.
MODERN B2B MARKETING | TUESDAY, MARCH 18, 2014
[Companies] Why I Hate Tuesdays
How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? As a pretty visible CEO in a high profile company, I guess that my email address has been bought and sold thousands of times over. 'Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. It’s crazy.
CONNECT THE DOCS | WEDNESDAY, DECEMBER 9, 2009
[Companies] The Importance of Powerful Visuals in Content Marketing
Too often you’ll see websites with stock photos of people; all that does is distance the audience from the website (and company) because they know it’s fake. Content isn’t just about text anymore. In fact, too much text can harm your efforts to engage an audience. People now post over 14 million photos a day on Facebook.
MARKETING ACTION | MONDAY, MARCH 30, 2015
[Companies] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
Gleanster found that 74% of top-performing companies use automated lead nurturing. Among average- or lower-performing companies that use marketing automation, two-thirds of them fail to leverage the platform’s lead nurturing capabilities. So, you’ve attracted the attention of your prospects and captured their information.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 9, 2011
[Companies] Is Cold Calling Dead?
Your prospects are most certainly evaluating all of the information they can find about your company and its competitors. better question is why some companies continue to use the cold calling practices of the past. While 3 out of 10 makes you a hall of famer in baseball, 3 out of 100 in cold calling makes you a sales legend.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 21, 2011
[Companies] 3 Ways to Influence the Quora Community
The first post took a look at a seldom-discussed value associated with a company’s socially engaged customers – Net Promoter Score. As a marketing automation and Revenue Performance Management company, Eloqua doesn’t have exactly the same readership as Armano’s blog. by Joe Chernov | Tweet this. Let’s have a look at each. It’s 145.
MARKETING ACTION | TUESDAY, JUNE 18, 2013
[Companies] 3 Social Dos, 3 Social Don’ts
With these adoption figures, social media marketing is at an all-time high – and so are company expectations. There is only so much you can share about your company’s positive attributes before you turn people off. With the transparency social engenders, social media marketers need to be doing certain things, and avoiding others.
CONTENT MARKETING TODAY | THURSDAY, MAY 19, 2011
[Companies] To Sell Effectively, You’ve Got to Get in Bed with Your Customers—But Not in the Way You May Be Thinking!
Mike went on to explain that close customer relationships depend on becoming super-knowledgeable about their companies, their products, and their markets. And, as I learned from observing Mike, when he called, his customers–even at the highest levels of very large companies–picked up the phone. Why is that important?
WEBBIQUITY | WEDNESDAY, APRIL 18, 2012
[Companies] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive. Producing great content is even more expensive. So why not give it to them?”
HUBSPOT | MONDAY, MARCH 12, 2012
[Companies] 9 Excellent Examples of Brands Using Facebook's New Page Design
Software company Jive! If you want a call-to-action that's more permanent than a 7-day pin, use the app toolbar that appears in the lower right-hand corner of your cover photo to display your call-to-action like search company Distilled has done. If you haven't set up your new Facebook page yet, not to worry. Cool Cover Photo.
CONFLUENT FORMS | THURSDAY, JANUARY 3, 2013
[Companies] The 5 reasons your business should be on G+
But that is no reason for your company to ignore G+, and not a reason to leave G+ out of your social media marketing and content strategy. We know, you've probably heard that Google Plus is a ghost town. That nobody uses it. That's nonsense, but we understand that's the perception. The best way to get higher in local searches?
LOOPFUSE | WEDNESDAY, AUGUST 7, 2013
[Companies] A Marketing Plan for Any Business
Are you launching a new company, have a new product, extending a product line, or expanding into a new geography? 'In order to know where you’re going you need to have a good map (or good map app these days). The same holds true for your marketing strategy. Marketing Plan Outline: Purpose of the Marketing Plan. Metrics and Measurements.
NUSPARK | SATURDAY, MARCH 31, 2012
[Companies] LinkedIn and Twitter Advertising and Marketing Options; A Primer
Company Size. LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. LinkedIn. Targeting. You can target LinkedIn ads by. Job function.
FEARLESS COMPETITOR | SUNDAY, JUNE 2, 2013
[Companies] How the famous marketing expert Guy Kawasaki Manages Social Media
My goal is to earn the right to promote my books, companies, or causes to them just as NPR earns the right to run fundraising telethons from time to time. This Facebook Page is a branding effort for “Guy’s companies,” which are primarily my books. 'How I Post—A Social-Media Core Dump. Twitter On Twitter, I’m @GuyKawasaki.
FEARLESS COMPETITOR | THURSDAY, JUNE 28, 2012
[Companies] New White Paper from Silverpop | CMOs Speak – Navigating the Crazy New World of Marketing
This white paper was written by Jeff Ogden , President of the sales lead generation company, Find New Customers. CMOs Speak | Are Managers and Directors of Marketing Listening? from Jeffrey Ogden on Vimeo. It will help a lot. What do you think? We love comments (We respond to all of them too) and those who share on social media.
FEARLESS COMPETITOR | TUESDAY, APRIL 17, 2012
[Companies] Mark Your Calendar: 5 Keys to Successful Lead Nurturing this week
Too many times companies send out product information – which fails to answer buyer questions. One of the most common mistakes I see is by companies who try to move too fast. The CEO of the content marketing company who got the call was turned off by the pushy approach. Register today. ” Jim Lenskold of The Lenskold Group.
FEARLESS COMPETITOR | MONDAY, APRIL 9, 2012
[Companies] Hire Jeff Ogden, the Fearless Competitor, to speak at your next marketing conference
He’s a company president and founder, professional writer, professional speaker and TV host, so he’s a fun and engaging speaker at your next marketing conference. Jeff Ogden is a nationally recognized speaker for the Business Marketing Association. Jeff was a guest on Hubspot TV. Jeff is a speaker at DemandCon Boston this Fall.
FEARLESS COMPETITOR | MONDAY, AUGUST 15, 2011
[Companies] The Elevation Principal – Demystified
Marketing Messages – This means to stop the company-oriented product shilling.Can the sales pitches. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Marketing |The Elevation Principle. Mari Smith.
FEARLESS COMPETITOR | THURSDAY, AUGUST 11, 2011
[Companies] How to gain customer trust – Insights from Guy Kawasaki
Find New Customers helps companies dramatically improve revenue results by changing the way they attract and earn trust with prospective customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Watch Guy here.
FEARLESS COMPETITOR | WEDNESDAY, MAY 11, 2011
[Companies] Find New Customers purchases Cisco for $9 billion in cash
Said company President, Jeff Ogden, “We’re delighted to buy Cisco. Find New Customers is pleased to announce the purchase of Cisco for the sum of $9 billion in cash. It a great addition to the business.. “As for the purchase price, it’s amazing what you find under the couch cushions. We sure did. What do you think?
HUBSPOT | FRIDAY, MARCH 27, 2015
[Companies] 10 LinkedIn Groups Every Entrepreneur Should Follow
Angel investors typically invest in 10 companies hoping that one or two will actually make it big enough to sell within five years with a large enough profit to make losses on the other eight or nine irrelevant. If you have a business idea and want to connect with me or my company - we’re interested! Second, opinions are ubiquitous.
THE FORWARD OBSERVER | WEDNESDAY, JULY 2, 2014
[Companies] How to Measure Success in Inbound Marketing
In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages. So let’s say you’re the owner or CEO of a company that has started doing more inbound marketing. Branded search traffic represents visitors coming to your site based on your company or product name. Your Blog.
BIZNOLOGY | TUESDAY, FEBRUARY 5, 2013
[Companies] Your corporate website needs to become a trap
And, if you have no activation plan and are just collecting name, company, email, and phone number, then you have a block to your marketing plan. Most companies do a pretty good job of posting all their wins, news, press, and announcements onto their site. He’s a strategist’s strategist. The next step is to trap them.
FEARLESS COMPETITOR | TUESDAY, MAY 22, 2012
[Companies] Top 10 B2B Marketing Blogs to Follow – Thanks for including Fearless Competitor
One of the leading sites on social media for B2B companies, this blog offers a wealth of advice, examples, and comments from prominent members in the marketing field. Fearless Competitor is run by Jeff Ogden, the President of the lead generation company Find New Customers. We’re honored to be listed here. B2B Marketing Insider.
SOCIAL MEDIA B2B | WEDNESDAY, SEPTEMBER 18, 2013
[Companies] 7 Examples of Innovative B2B Content Marketing
Marketing automation company, Marketo, wanted to make marketing fun again and created the Marketo Big Activity Coloring Book. UberFlip helps companies present and distribute their content in dynamic ways, so when they wanted to tell the visual story of the growth of online video, they created a video infographic. Packed with utility.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 3, 2014
[Companies] 3 essential steps to build a powerful personal online brand
Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. 'We live in such an amazing time! Ignite the brand. There are 2.1
SYNECORE | SATURDAY, FEBRUARY 9, 2013
[Companies] The Best Branded Content of the Week: February 9, 2013
The company is known for it’s great branded content, and this video does not disappoint. It seems to me that the Super Bowl advertising this year was like an unofficial kickoff (pun intended) for a whole bunch of branded content. Lets take a look at the best branded content of the post-Super Bowl week. Expedia - Find Your Story. Power out?
YOUR SALES MANAGEMENT GURU | TUESDAY, APRIL 20, 2010
[Companies] The Magic of Leadership and Management
The best partner companies, like other successful organizations, are led by individuals who have clear vision — and the ability to establish specific objectives for working toward their organizational goals. What will the company’s net worth be in three years? How do you define success? What are its profit goals? customers.
YOUR SALES MANAGEMENT GURU | MONDAY, JULY 26, 2010
[Companies] It’s Almost August- 5 Steps to Finish Strong
5) Schedule a company picnic lunch where the sales/marketing team cooks and serves the meal for everyone else in the company. It’s Almost August-5 Steps to Finish Strong. As a strategic sales leader you need to be proactive in your thinking and actions. What should you be thinking and doing, here’s a quick checklist. Acumen Mgmt.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 25, 2012
[Companies] Value. Deliver It And They Will Buy!
Just read an article in Fast Company which highlights some of Apple's accomplishments. Can you think of another company that has had the ability to create such customer loyalty? Did you see Apple's earnings release today? 13 Billion in profits with increased revenues of 73%, 37 million iPhones sold, 97 Billion in cash on hand. Amazing.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 5, 2010
[Companies] Teleprospecting: It's Not Just About the Number of Leads
Your "not interested" accounts can tell you many things about your company as well as your competitive landscape. Not only do you gather critical intelligence from target companies as part of any campaign, but you also find andor validate hundreds if not thousands of appropriate contacts in your target. They are your client after all.
SALES CHALLENGER | TUESDAY, FEBRUARY 26, 2013
[Companies] Your Best Reps Are Leaving
It is well known that the costs of hiring, training, coaching, and compensating new employees are high. According to our 2010 Sales and Training benchmarks , companies spend on average USD 3,400 per year on training reps. This means that you have to actively seek these individuals out, and engage them whenever possible.
MARKETING INTERACTIONS | SUNDAY, DECEMBER 16, 2012
[Companies] Is Listening on Social Media is a Waste of Time?
remember a situation back when I was running a software company. I'm a huge proponent of listening to what prospective B2B buyers and "companies" say and do online as an indication of how to create content that better engages them. Whether buyers or just people. And I think it goes to context. Are they really finding value?
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 3, 2013
[Companies] The Four Biggest Content Marketing Pain Points
The Problem in Brief : Organizations create content is a dispersed structure often resulting in multiple pieces of content being created by multiple areas of the company with little awareness that other content objects existed or were in production. Brands face multiple obstacles when organizing the content function. About Kathy Baughman.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 14, 2015
[Companies] SEO and Content: Can SEO drive “viral?”
These are the posts: January — Content Shock June — 70 Rising Stars of Social Media November — A speech you will never hear again These posts would be considered “hero content” under the definition I recently described in a post about a “ content pattern ” that companies use to build a brand over time.
REVENUE JOURNAL | MONDAY, AUGUST 9, 2010
[Companies] How to differentiate yourself
I have just finished interviewing about 25 top execs running system integrator companies. Some are doing well, some aren’t. But one thing they all had in common: a desire to differentiate themselves, and no clue as to how to do it.
MARKETING INTERACTIONS | TUESDAY, SEPTEMBER 1, 2009
[Companies] Are Marketer's Priorities Skewed?
Okay, I'm being a bit tough here, but staying rooted in status quo tactics is only costing your company potential growth, goodwill and, yes, bigger—and more—deals From the title I thought, wow, they're really getting it. Marketing needs to prove contribution to downstream revenues. " Say what? " Oh, my.
MARKETRI | MONDAY, JANUARY 20, 2014
[Companies] Is Your A/E/C Firm Merely Surviving? Why Content Marketing Can Make It Thriving.
In fact, did you know that 70% of customers make their buying decisions before they even make initial contact with a company? Through a combination of these efforts, he has grown River Pools and Spas to be the largest company of its kind. What do they need to know before they turn to your company for a particular project or service?
FEARLESS COMPETITOR | SUNDAY, MARCH 16, 2014
[Companies] The fast-changing world of television
Monday to Friday, I’m the President of the nicest company in B2B marketing today, Find New Customers. 'There is no business undergoing as rapid change as TV is today. Just look at what I now watch on TV – my top three shows: Justified. The Walking Dead. House of Cards. Do you really have to tell us this is a fantasy?).
LOOPFUSE | MONDAY, AUGUST 5, 2013
[Companies] 3 Ways to Kickstart Your Marketing Funnel
'Marketing is often more art than science so rarely can you just do one thing to start attracting prospects, building brand awareness, or generating word of mouth buzz about your company or product. Here are a few things that will help kickstart your marketing funnel efforts and increase sales: 1. just blindly bidding on keywords).
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 30, 2014
[Companies] Supercharge Your Sales and Marketing Vocabulary
What is it worth to the company? 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. From breakthroughs to benefits and from profits to process , the words used to present your product or service to prospects are instrumental to your success. What''s in it for me?"
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Companies] 43 Bright Ideas for Promoting Your Lead Gen Content
10) Post a link to the content on your Company Page. Emailing segments of your current database will not only increase their engagement with your company, it will also generate new leads through the sharing power of your database. This is a great way to reengage people who are already interested in your company. Social Media.
BIZNOLOGY | WEDNESDAY, MAY 9, 2012
[Companies] Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
The more I know about a specific buyer, the better I can craft messages that hook him, and the more likely I can create a distribution strategy that gets the company’s story in front of the most number of buyers. Photo credit: Wikipedia. I’ve found myself thinking a lot lately about target audiences and buyer profiling. Nielsen.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 21, 2011
[Companies] 2 Take-Aways from a MarketingSherpa Case Study
Centerbeam, a company that delivers technology infrastructure support for mid-sizedbusinesses, was the subject of a case study by MarketingSherpa recently. You can read the case study at Lead Generation: How ignoring 16,896 companies helped improve Sales-Marketing alignment. Hence the comment about ignoring almost 17,000 companies.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, NOVEMBER 17, 2011
[Companies] The Buyer's Lament: What Your Prospects Really Want
Jill Konrath is the author of SNAP Selling (#1 Amazon sales book) and Selling to Big Companies , a Fortune "must read" selection. If you're finding it harder and harder to set up meetings with with potential buyers, you're not alone. Sales prospecting isn't easy these days. Enjoy! The Buyer's Lament. Don't waste my time, please go away.
MODERN B2B MARKETING | FRIDAY, MAY 23, 2014
[Companies] How One Organisation is Becoming More Customer-Focused – and How You Can Too
To facilitate this, the company has expanded their marketing team, launched a new website, established a social media presence, and produced new television advertisements to support the change. Possibly the company was motivated by increased competition from other European airlines. 'Author: Aine Dundas I was stumped. Modern Marketin
MODERN B2B MARKETING | FRIDAY, MARCH 27, 2015
[Companies] 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals
Some companies market very homogenous product lines; others market a multitude of products or services. 'Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. We call this customer nurturing. What is the range of products that you offer?
VOICE-BASED MARKETING | MONDAY, JULY 28, 2014
[Companies] 6 Habits of Highly Effective Salespeople
'Most companies have that one sales rep who just can’t lose. This means following up and keeping the conversation alive, or directly sharing relevant content created by the company’s marketing team. To help, here are six habits that highly effective salespeople are known to employ. They Set Objectives for Every Sales Call. They Listen.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 25, 2013
[Companies] 5 Social Media Enhancements That Benefit B2B Marketers
LinkedIn debuted Sponsored Updates content sharing , designed to enable company pages to deliver content to the homepage feed of other LinkedIn members (not relegated to their followers). 'by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’?
B2B LEAD BLOG | TUESDAY, APRIL 19, 2011
[Companies] Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More
As Sergio Balegno, Director of Research for MECLABS , the parent company of MarketingSherpa , MarketingExperiments and InTouch , stated in January’s post, “In just a couple of years, social media has rocketed to a place that took the internet a good decade to arrive at.”. Why or why not? Let me know in the comments below.
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 22, 2012
[Companies] How to Get The Most Out of Paid Twitter Ads
Figure out a way to track the conversion and see of the clicks, who actually turned into a lead for your company. by Christina Pappas | Tweet this I have to admit I wasn’t immediately convinced that paid ads would work for B2B. But success I’ve seen through Twitter changed my mind. Here are four such tips for your Twitter ads project.
WRITTENT | WEDNESDAY, JUNE 19, 2013
[Companies] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
Your company can stand out on the visually-driven network where pins of products with prices reign supreme, but it requires some ingenuity and effort. Type of Content: Take a note from many B2B companies with a content-focused culture, and showcase your eBooks, blog articles , webinars, and templates on their own boards. Experiment.
SALES INTELLIGENCE VIEW | MONDAY, DECEMBER 19, 2011
[Companies] Jump-Start the Week with These 10 Sales Posts
New Study Says Customers Think Companies Don’t Give a Damn ABout Their Time…Just Their Money – Brent’s Social CRM Blog. Video: The Biggest Mistakes Sellers Make – Selling to Big Companies. Fret no more as I have done the searching for you and found what I deem some great sales blog posts. Sales 2.0
WINDMILL NETWORKING | MONDAY, NOVEMBER 28, 2011
[Companies] Crisis Byte: An Online Shark Attack or Fishy Little Nibbles?
” I recommend you read Domino’s delivers during crisis: The company’s step-by-step response after a vulgar video goes viral thoroughly. Today the company’s reputation and market share are doing just fine. My memory of his premise: don’t deem all media “catches” equally in your analysis. Starvation in Africa.
FEARLESS COMPETITOR | WEDNESDAY, MAY 25, 2011
[Companies] Speaking at the 140 Conference Long Island
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Why me? What do you think?
FEARLESS COMPETITOR | THURSDAY, MAY 12, 2011
[Companies] @fearlesscomp to appear on SLMA radio
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Jeff Ogden. No sign-up needed. Go grab it now!
FEARLESS COMPETITOR | THURSDAY, JULY 22, 2010
[Companies] No Fearless Competitor posts next week
Companies today need a Chief Content Officer. Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. “ He’s an expert in demand generation who helps companies increase the flow of qualified sales leads. Going on vacation with the wife and kids. Lead Generation Made Simple.”