What works for one company never rarely works for another. Marketing TechBlog organizes a webinar , in association with content marketing platform Compendium and marketing automation firm ExactTarget. The topic: mobile content marketing. Data and research enough. Research on mobile evolutions and mobile content consumption. Mobile in the UK.

  Over the years, I have been involved in theatre as a performer as well as a board member for a theatre company.    One of the biggest complaints I have heard about social media, when conducting qualitative interviews, is that some companies see social media as just another sales channel.  Image via Wikipedia.

While I don't see the necessity of a company needing to be consumed by accessing information, people and context 24X7 like I needed to do while roaming the streets of strife, but I do wonder how an organization can make effective business decisions in the absence of timely information context. I am a road-warrior.

In the age of ubiquitous digital media, companies from kitchen-table startups to Fortune 500s are making a huge shift — from advertorial to editorial, from spectator to player, by discovering the power and potential of original content. OK, so the semantics are less than inspired – no big surprise there. Via original9.com.

Whether it’s Google, Social Networks, Online News Media, Digital Assets or any other channel/format for content – best practices optimization is in effect for smart companies that want an advantage. . Determine which creative tactics will provide the best results for your company. Written by Lee Odden. thought it was about SEO.”.

Content marketing campaigns including blogs can be especially useful for consumer electronics companies targeting women. Content Marketing Beats Social Media. report from BlogHer suggests that tech businesses targeting American women can be most effective with blog content marketing. Click  for highlights of the BlogHer Study.

If a prospect visited a typical B2B website , I would bet that company would have no way of knowing if they would ever become a customer, or even who they were. One of the first question you could ask them is what their role is inside this company. You Can’t Qualify Leads Unless Prospects Engage With You.

syndrome in blogging, where every post is about ME, MY company, or MY product or service. But if one's own company and its offerings are the only topics of coverage, the end result will be a (very boring) piece of extended marketing collateral, rather than an effective blog that enhances organizational recognition and credibility.

In a June survey, EXHIBITOR magazine found out that “ only 47% of companies track leads generated at trade shows and events throughout the sales cycle.” ” The survey results also showed that the overwhelming majority of companies don’t measure lead-to-customer conversion rates as part of their ROI reports.

  Here are 3 recent posts: Sales Objection:  "We're Already Working with Another Company" The Buyer's Lament:   What Your Prospects Really Want. After 7 years, I'm in renovation mode. recently launched a new Fresh Sales Strategies blog   on my new  website.

If a company begins using an ad network and includes viewthroughs in their tracking, performance can be dramatically overstated. All marketing is integrated, even if it is unintentional, poorly done or working against itself. Marketing activity does not happen in a vacuum void of other influences. What is the ROI of search?

But as  Danielle Sacks  said in the  Fast Company  magazine article The Future of Advertising , “Digital will f-ck you up!”. CMOs feel largely unprepared for the challenges of today’s marketing challenges when it comes to the changing buyer, the corporate pressures to contribute and the skills and tools they have to work with. Strateg

Data Driven Decisions : Gleanster research shows many companies still struggle to make data-driven decisions at early stages of the marketing funnel, stemming from a fundamental lack of data integration between sales and marketing. That’s why RPM should be a fundamental part of your company culture now and in the future. Share email.

Budgeting for new vs. old CRM While some companies and entire industries are leapfrogging with mobile CRM gear, Gartner found that 70% of budgets still concentrate on more mature CRM technologies like customer service, e-commerce and sales force automation. Apple has an app for that. If not, you’ve got a different category of problems. Wrong.

Im the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets. 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition?

To make matters worse, companies aren’t experiencing just one change at a time – a survey from the Communications Executive Council tells us that companies have gone through an average of 3.5 To get ahead of this downward spiral, we’ve seen progressive companies find successes in enabling the employee to be the “locus of control”.

“Oil companies need holes, not drills” - Old Sales & Marketing Saying. But utilities companies need not view this as a threat.  Moreover, power companies would have a strong incentive to develop and market new technologies.  By Andrew Kent. The U.S. Department of Energy projects U.S. energy demand to grow by only  0.7%

What other companies consistently enchant? What are your top 3 tips for marketers out there that want to make their companies and products more enchanting? Let's assume that the company has a great product and is likable and trustworthy--that is, that the pillars are in place. The clouds parted. heard angels singing.

Why ZMOT is Not That New for Technology Companies. 'Google came out with a new concept about how consumers buy things: the Zero Moment of Truth. While this may be relatively new for business-to-consumer buying, it’s always been present for buyers of technology. What is ZMOT? Recommendations from others is essentially what the ZMOT is.

67% of the companies surveyed use temps and contractors,  71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. A majority of businesses will outsource more of their workers in 2013, but they need to know how to identify the right mix of full-time and outsource staff, according to a recent study by Randstad.*

Meanwhile, an article in Digiday  covering the IgnitionOne study also reported that another search ad company, Marin  software was reporting that mobile search as a percentage of all search has doubled since the third quarter of 2010. Mobile Ad Revenue. But are mobile search ads more effective? Mobile App Usage. The Bottom Line. Photo Source.

Many of you are coming from across a wide range of industries, company types and roles. Want to know what B2B marketing mistake makes me the craziest? When I see marketing content that adds an unnecessary or inappropriate qualifier to try and get a specific segment of people to read, register, or interact with the piece of content. Strategy

say becoming because we are a young company, almost four years old, and, as the first marketing hire, I got started only three months ago. By day I’m the director of marketing for OptiMine , a paid search bid management solution and I spent last week in Boston exhibiting at Shop.org , a trade show for online retailers.

As President of the B2B demand generation company, Find New Customers , and a prolific blogger, I’m often invited to do book reviews. In addition to being a popular book reviewer, Jeff is President of the B2B demand generation company Find New Customers. Is the book well written and easy to read? We give this book 5 stars.

In the article, BuyerZone recognizes blog founder, Jeff Ogden, President of the sales lead generation company, Find New Customers , as a B2B expert and says, “Jeff Ogden has a resume that stretches into next week. Jeff Ogden’s Blog Fearless Competitor Achieves National Recognition as the No. Fearless Competitor ( [link] ) has been rated No.

The most effective segmentation schemes go beyond topical similarities, like industry, company size/revenue, and geographic footprint. Segmentation offers a range of benefits for Marketing and Sales organizations, but there are a lot of ways segmentation can fail. Want to read more about building a world-class segmentation scheme?

The good companies, small to large, that really want to provide good value to customers will embrace the empowered customers. The bad companies, with substandard products and services, that don’t listen, care, engage and adapt will have a hard time competing in this customer, consumer and citizen centric world we now find ourselves in.

The good companies, small to large, that really want to provide good value to customers will embrace the empowered customers. The bad companies, with substandard products and services, that don’t listen, care, engage and adapt will have a hard time competing in this customer, consumer and citizen centric world we now find ourselves in.

Too often, tech companies build siloed, narrowly defined initiatives that are disconnected from each other.  Marketing has more work to do to convince buyers that companies are best positioned to deliver these benefits. Marketing technology is not an easy job. While this is not bad news, it is not necessarily good news either.

Find New Customers is one of few lead generation companies in New York. Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation. It’s boring.

05:10 We talk about how some companies are neglecting their web sites. Where should a company start and how to measure ROI ? Producers: Chris Herbert, B2B Specialist & Founder of Mi6 and Donna Papacosta. Industries: Cross industry with emphasis on hi-tech. Audience: Senior Leaders, Marketing/Sales managers and professionals.

This approach was made famous in Field of Dreams , (photo) when Kevin Costner created a baseball diamond in a cornfield, but it as a business strategy, I’ve seen company after company do the same thing, but unlike the movie, Shoeless Joe Jackson (buyers) never magically show up. Green is hot.  WRONG! The mindset there is.

She said that’s the kind of thing her company really needs to do – but they’ve never been able to break through the status quo. As an independent, we can perform a lead generation diagnosis and prescribe the bitter medicine the company really needs. We just engage in random acts of marketing.&#. You need outside help.

Jeff Ogden is President of Find New Customers , a company dedicated to helping other companies find and acquire new customers using best practices in lead generation. This is part of a continuing series on my podcast interview of Jim Burns, CEO of Avitage. JO: You talk about pounding the phones, Jim. to be continued).

As more B2B companies adopt social media into their marketing mix, there is a feeling that this is just a check box on a tactics list. It is you who has recently been moved by the spirit of social media for your B2B company. Here are two scenarios where that can happen. In the first one, you as the marketer are the victim. No planning.

marketer with customers in multiple countries, or see international expansion in your company's future, the information on how to optimize your website is critical, yet often scattered and hard to find. While this may not be applicable to everyone, if you're an international marketer targeting your country, a U.S. ie,fr, etc.)

went on there at first in jest as a joke, not expecting much to happen… much like how most companies start out on social media with no real clear plan or goal of what to get out of it. Five years ago today, I was fortunate enough to marry the perfect woman. Well, that in its own right is an amazing story. Step 1. Career-driven. Step 3.

A big part of marketing, and of business for that matter, is helping the consumer resolve a want or a need. Yesterday evening I was one such consumer. Let me offer a little background. live in the outskirts of Minneapolis, where we were recently slammed by Winter Storm “Caesar” (I didn’t realize winter storms had names). MARKETING TAKEAWAY.

for more information on how to improve customer service online check out 5 Tips to Improve Your Company's Customer Service on the Web by Brett Borgeson.). I love the holidays. love to see the dogs dressed up with reindeer antlers and trucks with wreaths mounted on the front. Still don’t know what I mean by breadcrumbs?

The company originally invited 1,000 opinion leaders to use the service and then allowed them to invite their friends and family. ” Companies will often leverage newsjacking for this type of technique and it works very well for offers, too. It’s one of the most powerful words in the human language. The Story of Gmail.

I recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. The company’s decision was based on their desire to suggest (force?) people to pick up the phone and call them. To some extent, I can see the line of thought behind this decision.  Right?

Congress even wrote a letter to Google asking the company for further clarification on its collection and usage of private information, and the security measures Google has in place to ensure that information is securely encrypted. It's a fair clause; you have to agree to the privacy policies of the other companies with which you do business.

For example, you might write: "Check out how XYZ company cut their time to market by 14%"-- and then link to a case study on your website. 'How often do you use LinkedIn updates? Most people I ask say seldom or even never. And the reason they don’t is because they don’t have a clue why it matters. Here’s the deal. Seriously.

Founded in 1999, the firm focuses on doing what matters to help middle market companies grow in today’s increasingly chaotic digital landscape. The average person receives an overwhelming amount of email in their inbox every day. You have around 3-5 seconds to persuade a recipient that your email is worth reading. Stick to basic HTML.

And, according to a press release published by the company , the questionable move reaped huge awards, driving record traffic to Godaddy's mobile site. The Super Bowl may be the one time of year viewers are as eager to watch the commercials as they are the show.well, at least the halftime show. I'm thrilled we made the decision.

Or that company we looked at earlier that offered budget planning advice and fulfilled it with a pricing page. Last rant on email, I promise (well, at least until someone sends me something stupid again).  On our journey to become the Sally Field of Email Marketing, this week I want to revisit the notion of the Sacred Inbox. It’s worth more.

In many respects, we feel like sales is at a critical tipping point: customers have become an order of magnitude more sophisticated in how they buy , but companies have been slow to advance the way in which they sell. . So we shot him an email to see if he’d be interested in meeting up to talk about the research, discuss sales issues, etc.,

Here are some more systemic approaches that we’ve seen recently: Revaluating sales org structure —Companies are reexamining their go-to-market models to ensure that scarce sales resources are optimally aligned to the right opportunities and most profitable customers. In other words, make it easy for the customers to solve their problems.

The goal for the Loopfuse Exchange is to share the best practices from some of the best sales and marketing professionals in the business who give their companies a competitive edge.  So today, I would like to informally introduce the Loopfuse Exchange.  Stay tuned for more exciting information on the Loopfuse Exchange. LoopFuse ,Inc.

Lots of companies lost business the other day, and might lose it today, too. Internet down? Don't get caught with your pants down, too. Earlier last week, Amazon experienced a significant outage at their North Virginia data center. Furthermore, today much of the Eastern seaboard is expecting (or already experiencing) a hurricane. Sympathetic?

Even though there are ethical standards, there are no actually enforceable rules and increasingly more companies specialize in the identification and engagement of the opinion makers and influential voices. The importance given by people to the opinions of others is well known by now. say and think. In my opinion.

I’ve also received invitations from a couple of car companies to come test drive their new models because they found me on Klout. It is almost too much to bear to report that another dear friend, and social media marketing titan, has passed away. Here is that post, a small part of the story behind this truly amazing man. Reliable? 

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie. How Are They Doing It? Webinars/webcasts (88%).

It is critical to make sure you reference current data, and more importantly know what a good benchmark is for your company.  'by Heidi Bullock According to recent data from Marketing Sherpa, email is the top channel that marketers track. full 63% of the marketers surveyed indicated they are currently tracking email marketing data.

About a month ago, my company, ——, ran a design contest with —- to find the next green conscious design for their bottles. Particularly if the blogger is clearly a fan of the company/product/service/brand. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things.

Threadless has a leg up on many of our other honorees today, because their company hinges on their ability to create funny visual content. 'Okay I''m just gonna say it. It''s Friday. It''s finally nice out (at least in my neck of the woods). And I''m having a hard time concentrating. You''re welcome. For the line, and the impending giggles.

This recent enhancement comes at an opportune time for eCommerce companies who will be making a big holiday push, but need to act fast to take advantage of this opportunity and capture the attention of those already starting their shopping. What exactly does a “rich snippet” entail? Optimizing eCommerce Product Listings.

While many of the smaller agencies could in fact be lifestyle companies content with where they are, growth clearly seems to be on the minds of most. Hiring folks that have run and managed effective projects in the past will be key as your company determines the most scalable way to add the services it needs most. Connect with HubSpot

This post will show ecommerce companies how to set up their checkout experience for the least amount of pain and agony for their customers, and enjoy better shopping cart conversion rates as a result. 4-night trip to New Orleans, flight and hotel included, for $499? Awesome! Buy Now! My login information? There's no guest checkout?

Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” ” He says the latter is not always easy because it’s tough to convince other people inside the company to do something other than their normal job. Today's PowerViews guest is Christopher Hosford.

We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Gartner just released a report “Predicts 2010: Social Software Is an Enterprise Reality ” identifying the direction enterprise social software will take in the coming year. Their top 5 predictions are: 1.

Your view of our company’s value proposition was different from what we were promoting! Dear Bob, It’s Paul in Marketing.  How are you?  I haven’t seen you much around the office lately; I know we’re both crazy busy people. You’re busy training all those sales guys and going to conferences.  I’m sure you remember the old days. Regards, Paul.

But when it comes to measuring impact and influence, most companies are awaiting a magic metric. If you’re in the b2b space there might be only one person in the company who can buy…and they are on social media too,” Parkes said. Companies are largely defining influence and social media success on their own. Who knows?

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. For example, “Content should be focused on the needs of your prospects and customers – not on you, your company or your product.”

In order to really get the most out of your CRM system—and make sure that the data is accurate and valuable in the first place—companies have to recognize that the bigger hurdle is getting reps to want to use it. So what can you do to ensure that you’re leveraging the right customer information, and that your reps are actually using CRM?

Your introductory call should include 5 pieces of information: Caller and company name: Identify the caller by name. It’s an obvious thing to say, but with so much to say and so little time to do so, sometimes we forget to mention our prospect’s name and company. Engaging a prospect requires efficient pre-call research.

Also, as a bonus, the first 50 companies who submit a case study will each receive a complimentary copy of the finished book. Every company who is included in the book itself will receive 5 additional copies. Yes, we are at it again. We are inviting our colleagues and friends to have first crack to submit one or multiple case studies.

If your salespeople are not likely to be seen as peers by key decision-makers, it may be necessary to selectively draw on others in your company -- individuals that are perceived as authorities in the field. . Are you struggling to accelerate sales cycles and meet your sales objectives? Maybe But can they?

Many companies fail to consider – or are simply stumped by – the different requirements other regions have. What can companies do to incorporate geographic differences? In addition, most Chinese companies prefer on-premise solutions. We discussed some problems he is having gaining widespread acceptance of his solution.

These digital zombies are going to be replaced by a more connected and integrated marketing platform or system which extends a companies digital assets beyond the confines of its website and allows for production, connectivity and measurability to take place in a more transparent way across multiple channels. There is a catch though.

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. B2B Companies are Really Content Companies, But is. Tom then served Gartner as a Managing VP. Latest Research.

Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. Influence is highest at this early phase.

Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. So what does this approach look like in practice?

I’ve known way too many companies whose expensive, fancy brochures are either sitting on a shelf collecting dust and/or hiding somewhere in the dark recesses of their websites. think part of the problem is that busy professionals simply don’t know where to start or what to share. Has your firm shared content on SlideShare?

An article that appeared recently in a national direct marketing publication recounted the case study of a database solutions company that used focus groups to evaluate two different creative concepts for an upcoming lead generation mailer. Wisely, the company decided to test both versions in the mail anyway.

Yes, libraries and the companies that broker online information need to do more to improve search experiences and bring together information as much as possible. Friday. June 27, 2008. Sign up. Views. Blogs. FOR JOB SEEKERS. POST A JOB. FOR EMPLOYERS. About us. Audioconferences. Contact us. Advertisement. ); Advertisement. ); Print this page.

What size company can afford to create content? “A company can’t afford not to create content.” Given the way content can work to achieve your lead generation goals, it is important to have a content strategy before a social strategy. The main points? You need to understand what publishing is. Twitter account?

We really need to upskill our China Sales team…,” the APAC Sales Leader for a European Chemicals company tells us, “…but how can we do that when we have a new team every three years?”. In a bid to attract and retain top sales talent, companies have traditionally relied on compensation as a key lever.

In this role, David consulted for dozens of African based companies, non-profits and governments in the fields of agriculture; food processing; water and sanitation; and mobile applications for development. Sundays are for learning at the global marketing firm  Find New Customers. How are you embracing failure in YOUR business?

Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Joe Large.

Showcase your service and support - B2B companies that excel in providing prompt customer service should promote it as it will influence a purchasing decision. We all like to know what our competitors are doing, and more importantly, what customers are saying about them. Free Monitoring Tools to Track Your Competition (or Yourself).

Branding Exercises – Create a secret Pinterest board for branding “brainstorming” when creating a new brand for a new company or new product launch, or when doing a re-branding project for an “old brand.” As a marketing consultant, I’ve already been using Pinterest to pin ad campaigns that I like.

100 followers of your LinkedIn Company Page? To succeed in social media marketing, your goals must be SMART. SMART stands for Specific, Measurable, Attainable, Realistic, and Timely. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. What does SMART mean when it comes to social media?

The MD of Europe's leading packaging company said to me: "Developing a value quantification tool has been on my agenda. " So where does this leave traditional sales training companies.? B2B Companies are Really Content Companies, But is. For most buyers it’s easier to do-nothing, than to change.

• Market or Strategic - the market may shift, competitors may change their strategy, or the company may change strategic direction, changing the project requirements, or changing the business benefits equation. B2B Companies are Really Content Companies, But is. Posted by Tom Pisello at 10:43 AM Email This BlogThis!

By the end of this online course, you'll have mastered what you need to bridge your company and your customers using creative, engaging content that works.  All told, it's a terrific way to end the year and get your marketing ready for an even better one. That's right: nearly 14 hours of live, online training.

Not to mention that you need to offer incredible service to your customers to make them love you, to become evangelists of your brand and to talk to their friends and business partners about how awesome your company is. have bad news for you: Social media only will not solve your problem! Are you looking to increase your sales?

Though creating quality editorial is an art, there’s absolutely a science behind it, according to Kim Caviness, VP of content at TMG Custom Media (disclosure: the company behind this blog). N o rules, just write, right? Not so fast. Here are her 10 rules for quality editorial: 1. How do you know great content when you read it? know.).

Keep an event agenda handy so you can manage booth staff during high and low traffic times. •  Why: So your company is 100% certain that exhibiting at trade shows is essential to brand awareness, generating pipeline, and closing business. by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix.

So if you’d like to have myself or Paul present on B2B social media at your company or conference, we’ll present and autograph your 200 copies in person. It’s the first book devoted exclusively to B2B social media , and the most comprehensive collection of best practices and case studies currently available in print. to-B book events

For many companies, it's publishing that content. 92% of companies who blog multiple times per day have acquired a customer from their blog. Introduce your company's blogging roadblocks to the concept. What other bureaucratic hurdles within your company prevent you from blogging as much as you'd like to? The first hurdle?

FeedBurner is another one of those incredible services provided by Google (ok, they bought the original company, but they've made great improvements). Lets be honest; when we write blog articles we do so because we want people to read them. And not just a few people, we want as many readers as possible. Feedburner to the rescue!

Not surprisingly, spending on company websites will increase the most, growing 43% over 2009 levels, and social network marketing is expected to increase as well, with an increase of 45% over 2009. B2B Companies are Really Content Companies, But is. In this blog post, I present a few of the key research metrics and advice.

witty look at the process your company or clients may be going through. School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Here are some of our favorite posts from the week. And if you're a Dad in the US, enjoy your Father's Day weekend! Don't make this mistake.

The 12 Most Common Lead Generation Webinar Marketing Mistakes - by @mcage Michael Cage lays out the mistakes that companies make as they are promoting, delivering, and following up after their webinars. October? It's OCTOBER?!?!? We're officially into fall, people. Hope everyone's enjoying the season of harvest. Long Live Idea Marketing.

In closing, leading full service exhibit companies, like PFI Displays, offer innovative, easy to use software tools that will help you measure your shows—and do a lot more, too. I’m sure you can add to the list and I’d like to hear ways your company is measuring the effectiveness of trade shows. Enjoy. Leads: .

Maybe the NY Times is providing an excellent parallel to companies that are not quite experiencing the “fight for survival&# that traditional media companies and newspapers are facing. All this got me to wondering about the future of social media marketing roles. They are fully entrenched in social media. That sounds ominous.

Today's post from the Chamber of Commerce features business-growth advice for small companies. The business of direct sales can be tough on the ego. Even the most seasoned sales professionals have days where it feels like the prospecting universe is out to get them. Not a fan of vague inspirational clichés? Walk away from your desk.

Just as deep conversation will lead to a contestant receiving the Date Rose, so engagement will lead to trust between customer and company, which leads us to: Law #1: The deeper the level of engagement, the deeper the customer’s trust and bond with your company. So how does this translate into social media? You thought I was joking?

This archive can be used for clients looking for information on the company or for new employees in an on-boarding process. Apart from delivering the company’s message, Asure has additional plans for using their video content. For two days, the studio was buzzing with collaboration. The video shoot is great,” said Steven W.