BIZNOLOGY | TUESDAY, APRIL 7, 2015
[Companies] France’s Google is different than ours
Your company is bound to receive queries from global prospects, be it from my girlfriend as she prepares for both an international event convening in Paris (as an event planner) and also the precious seven days she’s arranged for us just after, and you need to be willing and able to oblige. In Europe, there is only cash or PIN. Right?
FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 15, 2010
[Companies] Marketing Technology Takes a Page From Unified Communications.
This next-generation marketing technology must therefore have ease of convergence, consolidation and integrate data from all channels, as well as use analytics to “productionize” messaging insights and rules so they are consumable across a company. But don’t despair, as there are solutions that can help as the technology evolves. Tweet This!
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 5, 2013
[Companies] In praise of the naked business
Consulting with companies from all over the world. So I moved my company headquarters to my father-in-law’s house. I have a confession to make. I run my business from a chair. I’m not kidding. Writing books. Preparing speeches. Blogging. It all happens right here. Weeks turned into months. Months turned into years. Small.
SALES PROSPECTING PERSPECTIVES | FRIDAY, FEBRUARY 14, 2014
[Companies] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
B2B companies, this does apply to you, as Facebook can be a great source for lead generation. Happy Valentine''s Day, Sales Prospecting Perspectives readers! We hope you''re doing something special with that someone special or treating yourself to something that makes you happy today. Is it OK to cold call prospects on their mobile phone ?
MODERN B2B MARKETING | TUESDAY, JULY 22, 2014
[Companies] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
For example, let’s say Rita is interested a home security system from your company. The home security system company in our previous example might show one system to visitors who have indicated in their mailing address that they live in apartments, and other to those who live in houses. Intrigued? Marketing Automation
UNDER THE ARCH | FRIDAY, AUGUST 23, 2013
[Companies] How to Write Speaker Proposals That Get Chosen
By Kathleen O’Neil, Marketing Strategist In a recent post, I wrote that companies should not sponsor trade shows that it does not present at because they’re missing out … Continue reading → The post How to Write Speaker Proposals That Get Chosen appeared first on.
MARKETING ACTION | FRIDAY, OCTOBER 4, 2013
[Companies] New California Do Not Track Law Affects Online Marketers
The first thing for marketers to know is that this is a disclosure law, not a law creating new consumer rights or imposing substantive requirements on companies. The new law adds requirements affecting how companies respond to Do Not Track mechanisms – but there is not yet an industry-accepted definition of Do Not Track. B2B Marketin
KOMARKETING ASSOCIATES | MONDAY, OCTOBER 1, 2012
[Companies] KoMarketing Heads to #SMX East 2012
If you aren’t familiar with SMX (Search Marketing Expo), it’s billed as “the world’s largest search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites.” Here’s where to find them: Is Your Search Marketing Career Optimized?
MARKETING ACTION | THURSDAY, MAY 9, 2013
[Companies] Email Marketing: Best Practices in a Multichannel, Multi-Device World
If you’re spending more on email, you’ve got plenty of company. Phil Dolan, CMO of Navicure, spoke about some of his company’s challenges, including complacency and differentiation. In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. Just sayin’.). Use trigger emails.
FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 1, 2010
[Companies] Is Web Analytics Alone Enough to Understand Your Web Interactions?
This requires merging data from customer and prospect files with the online interaction data to more fully optimize the web’s contribution to the company’s marketing efforts. In my view, optimizing marketing initiatives in this multi-channel world encompasses the entire world of the customer, not just the web based portion of that world.
SALES CHALLENGER | MONDAY, JUNE 25, 2012
[Companies] Hey Motivated Buyer, You’ve Changed…
These are the same people and companies we’ve sold to for years, but doesn’t it feel like we need to sit them down and say “you’ve changed. I don’t even know you anymore”? What happened to our motivated buyers and decision makers? Our best sellers know the customer has fundamentally changed. Lead with insight to teach customers.
B2BBLOGGERS | WEDNESDAY, JUNE 13, 2012
[Companies] 5 Ways To Use Data Insight In Marketing Strategies
Information is power, and according to the latest research, the companies that use this wisdom to run their business, are flourishing. Huge losses are incurred by companies that fail to keep their customer data accurate. Today many changes are taking place in content marketing. Keep data up-to-date. Keep it high tech.
SYNECORE | SATURDAY, FEBRUARY 22, 2014
[Companies] 7 Social Mobile Apps Marketers Should Know About
Founded in 2009 by Ukrainian Jan Koum and American Brian Acton, the text messaging utility has reached 450 million monthly users in just four years of existence- faster than any other company in history to do so. The rampant consumer adoption of mobile has many implications. Whats App - Mobile Messaging. We shall see about that. Stickers.
3D2B | TUESDAY, NOVEMBER 11, 2014
[Companies] 5 B2B Cold Calling Tips That Achieve Sales Results
Second, by gaining a full understanding of the challenges they are facing, and how your company can help them, you’ll be able to show empathy and develop a more robust message. With company websites and social media, it’s easy to research and discover vital information about a company. So, how do you prepare for success?
ONPATH | FRIDAY, DECEMBER 3, 2010
[Companies] B2B Lead Nurturing and Social Media
The best strategy is linking everything you (your company) do together. By Ardath Albee Marketing Interactions December 01, 2010. I'm hearing a lot of questions and conversations about Social Media as something that's a stand alone from lead nurturing and demand gen. thought it might be useful to share it here. answer them.
INBOUND SALES NETWORK | TUESDAY, APRIL 17, 2012
[Companies] How Dynamic Is Your Lead Generation Program?
According to CSO Insights , companies that adopt a ‘Dynamic Process’ experience 35% higher win rates than those that follow a ‘Random Process.’ No wonder most companies have so many prospects falling out of their pipeline. How successful companies sell has changed too! ’ Yes, that is correct 35%.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 30, 2015
[Companies] 4 Perspectives That Should Shape Your View of Value Propositions
Three decades ago, Michael invented the concept and coined the phrase while he was a consultant for McKinsey & Company. recently had the privilege of speaking with him about how this term should be applied in the B2B context. ”). Here’s a summary of what Michael revealed: 1. How do these experiences compare to the alternatives?
MODERN B2B MARKETING | TUESDAY, APRIL 12, 2011
[Companies] Rapid Pace of Change Driving Business Velocity, Revenue Growth
We booked our first real revenue just 3 months after starting the company. We built a product that customers could quickly adopt and achieve real ROI within a few days of starting use. Companies are starting to leverage powerful new technologies to accelerate and strengthen the sales and marketing processes. Sometimes weeks!)
MARKETING GENIUS BLOG | THURSDAY, MAY 13, 2010
[Companies] 5 Ways to Create Content Without Writing a Single Word
In most industries there are consultants or partner companies who would love to get exposure to your audience. Content creation is essential for your lead nurturing and social media strategies. But it’s very time-consuming to write all the content that you need. It’s also helpful to ask other people to contribute content. Webinar.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JANUARY 31, 2014
[Companies] More New Systems Challenge the Marketing Automation Status Quo
Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Although this approach is popular, there are others. Here are a few options.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 30, 2014
[Companies] Supercharge Your Sales and Marketing Vocabulary
What is it worth to the company? Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. From breakthroughs to benefits and from profits to process , the words used to present your product or service to prospects are instrumental to your success. What''s in it for me?"
FEARLESS COMPETITOR | TUESDAY, MARCH 19, 2013
[Companies] Great sales tip for setting meetings with top executives
He accepted the request almost instantly. So if you are in sales or marketing or you work in a company where you report to busy senior executives, try to set 7 minute meetings. Jeff Ogden is a BtoB marketing expert and the President of the digital marketing company Find New Customers. Buffer Here’s a great sales tip for you.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, NOVEMBER 16, 2011
[Companies] Innovation, Fact, and Intuition
Even with deep customer understanding, companies still need to use creativity to look beyond what consumers say to create the best new products. One often-told example of this is the iPod. In the late ’90s, most consumers – anchored by their existing CD collections and players – thought they wanted a better Discman.
IT'S ALL ABOUT REVENUE | SUNDAY, JANUARY 5, 2014
[Companies] 3 Trigger Marketing Tips To Improve Engagement
Visitors don’t care much about what your company wants, they don’t care that you want them to ‘click here’ or ‘download now.’ by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter @jhaynam. His trick?
MODERN B2B MARKETING | THURSDAY, APRIL 14, 2011
[Companies] The New Revenue Engine and How to Power it Today
Companies need to look at creating a new revenue engine in order to sustain consistent and sustainable revenue growth. By looking at the entire revenue cycle, including the first interaction with a prospect, companies can identify areas of opportunity within their sales cycle and enjoy the benefits of: Lower customer acquisition costs.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, AUGUST 13, 2012
[Companies] [Video] Sales Integrity is Being Willing to NOT Sell Something
Or maybe it's one from a big-name company that, if you had it on your client list, would give you tons of credibility. Would you dare to walk away from a sales opportunity? I'm talking about one that's a big deal. It could help you meet your quota -- or better yet, earn a nice bonus. The first time I did it, was at the end of the year.
MARKETING TO BUSINESS EXECUTIVES BLOG | WEDNESDAY, FEBRUARY 16, 2011
[Companies] “Curation” gets six tweets per hour…right now!
Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation gets six tweets per hour…right now! “Curation gets six tweets per hour…right now! No trackbacks yet.
VIRALLY BLOG | THURSDAY, JULY 10, 2014
[Companies] What is a lead really?
Is a lead someone who has expressed an interest in your company or product? Today around 70% of the buying process is completed online and for most companies with very little or no technology to help them understand their audience. I struggle with the term lead. Or is it more than that, someone with buying intent? Maybe? Events
WINDMILL NETWORKING | FRIDAY, JULY 20, 2012
[Companies] The Evocative Visual Approach to Social Media Marketing
That example may not be the right visual approach for your company, but it is suggestive of things to come. Cartoons used as company mascots and other types of vector graphics can help drop your bounce rates, so consider a site strategy leveraging a mosaic of photography and graphic art. Graphics have always been important.
3D2B | TUESDAY, NOVEMBER 25, 2014
[Companies] Step by Step to B2B Appointment Setting Success
You may have standard criteria for your target audience such as industry, company revenues, number of employees and geographic location. For example, some marketing leaders need to know the solutions or applications that a company is currently using to determine if they are valuable prospects. So, how do you get more live appointments?
BLUE FOCUS MARKETING | TUESDAY, JANUARY 7, 2014
[Companies] All Aboard! @Tom_Peters on the “S-Train” Imperative #socbiz
In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Movéo Integrated Branding, and a columnist for Fast Company.
WINDMILL NETWORKING | FRIDAY, JULY 27, 2012
[Companies] Five Killer Content and Social Media Marketing Resources
The phrase “moment of truth” is a familiar one in marketing and customer service circles. It refers to the experiences that we have with products, companies and brands at different stages: pre-purchase, during the sale and beyond. There is so much great content about content marketing, and I often link to articles and cite experts.
HUBSPOT | MONDAY, OCTOBER 14, 2013
[Companies] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
SaaS” means “software as a service.” So, if you’re using any software that’s hosted by another company and they store your information in the cloud, you’re using a SaaS product. Churn is a key metric SaaS companies use to determine the percentage rate at which their customers are going to cancel their recurring subscription to their service.
HUBSPOT | MONDAY, MARCH 16, 2015
[Companies] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
And to fully implement our plan, we''ll usually need to gain buy-in from other company stakeholders. Inbound marketing is about building a lead generation factory -- complete with content, systems, processes, workflows, etc. -- which adds to the company’s overall value. Often, this will happen in our quarterly budget meeting. Be open.
LEADER NETWORKS | MONDAY, FEBRUARY 27, 2012
[Companies] How Do You Measure Member Engagement?
We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Member engagement is a popular term these days, applied to everything from customer loyalty programs to Facebook games to political campaigns. en·gage ? [en-geyj] Show IPA verb, -gaged, -gag·ing.
JUNTA 42 | MONDAY, JANUARY 12, 2015
[Companies] The Evolution of Content Marketing Will Include Intelligent Content
As I sat back, looking at the organized Post-It® notes that became the final speaker lineup, I started to count the number of content marketing projects and case studies that actually positioned content as an asset for the company. In this larger company, only one particular division has access to the content. Sadly, this is true.
HUBSPOT | WEDNESDAY, JUNE 19, 2013
[Companies] Must-Read Small Business Advice From Real Entrepreneurs [SlideShare]
We know that small businesses get their name from company size -- generally, businesses with fewer than 500 employees are considered "small" -- but I''ve always heard that good things come in small packages. Shawn Graham , Small Business Owner, Fast Company Blogger, and Marketing Consultant to Small Businesses. That ain''t peanuts.
INDUSTRIAL MARKETING TODAY | SATURDAY, OCTOBER 1, 2011
[Companies] Inbound Marketing Must Set the Table for Industrial Sales
In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing. just like in the movie Jerry Maguire.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 17, 2012
[Companies] The Marketing Skills Gap is Very Real
Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. by Christina Pappas | Tweet this Marketing might be in my blood. There’s a lesson here: The marketing skills gap is very real.
LEADERSHIP | TUESDAY, FEBRUARY 25, 2014
[Companies] A Social Media Cheat Sheet for the C-Suite
And yet, how often do our company blogs, Facebook updates, Tweets and other social media content pieces spew meaningless, out of context stuff that no one cares about? Decide what ‘voice’ your social media persona needs to best represent your company and communicate with your audience. It makes your company personable.
HUBSPOT | MONDAY, SEPTEMBER 17, 2012
[Companies] 40 Ways to Get Banned From the Top 5 Social Networks
But for a quick reality check, here are the guidelines marketers should remember when pinning to ensure they stay in Pinterest 's good graces: 1) Grabbing another company's account name. When you open an account on Pinterest, you're indicating that you are authorized to act on behalf of that company. Seriously! Aptly named, eh?
HUBSPOT | MONDAY, AUGUST 27, 2012
[Companies] Sales Success, Gender Quotas & Getting Ahead: Jill Konrath on the Role of Women in Sales
Recently I had a chance to interview Jill Konrath, author of SNAP Selling and Selling to Big Companies. She’s an internationally recognized speaker who helps companies increase new client acquisition and speed up their sales. The only reason I got into sales was because I had an idea to start a company. How did that happen?
MARKETING ACTION | WEDNESDAY, JULY 24, 2013
[Companies] Six Best Practices for Creating a Content Marketing Strategy
If you can do that, or even come close, you’re positioning your company as a go-to resource, and you’ve begun building relationships and trust. You’ll need an executive champion, and you’ll want to meet the content needs of all your company’s departments, which could include inside and field sales, customer support, training, and so on. 2.
MODERN B2B MARKETING | THURSDAY, MAY 2, 2013
[Companies] How to Survive as a Modern Marketer
But it’s also an exciting time for marketers, as now more than ever before we can show how we are contributing to the overall success of the company. It’s in Marketing’s best interest to help get Sales up to speed on the newest technologies and ultimately to help our companies succeed. So, how do you do that? You’re not alone.
SAZBEAN | FRIDAY, JANUARY 24, 2014
[Companies] Connecting Content to Your Audience
They like companies that provide solutions to their problems. John Donne, one of the most famous Metaphysical Poets. Photo credit: Wikipedia) We all want our target audience to consume the content we create — why else would we create it? People consume content that resonates with their needs and wants. Content Marketing Social Media
SAZBEAN | SATURDAY, MARCH 17, 2012
[Companies] Top Internet strategy, marketing and technology links for the week of March 17, 2012
How to Defeat the Social Media Skeptics in Your Company (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of March 17, 2012… Four Things Your Blog Must Do [Slide Show] (Marketing Profs). Better Email Results…Instantly! ProBlogger). Social Service: It Takes a Village (Spin Sucks).
VIDYARD | TUESDAY, JUNE 17, 2014
[Companies] The Secret to Avoiding Corporate BS in Your Brand Videos
People care about people, they don’t care about companies. So as a company you need to relate to your viewers as people. Don’t lose them by drowning them in a sea of corporate gobbledygook that pumps your company’s tires (“Aren’t we great? Road apples’ to the uninitiated are horse poop. You know what I’m talking about: BS.
VOICE-BASED MARKETING | MONDAY, AUGUST 11, 2014
[Companies] 3 Ways Keyword Spotting Can Improve Marketing, Sales, and Support
Most companies inform their callers that they record calls for quality assurance, but whether those companies are actually listening to those calls is another conversation. Marketing, sales, and support have different objectives, but when it comes to the greater purpose of improving the business as a whole, they have a lot in common.
VERTICAL RESPONSE | MONDAY, DECEMBER 1, 2014
[Companies] Are Infographics Right for Your Business? The Pros, Cons + Tips
In this example, a lighting company explains how to layout recessed lighting. Small businesses can highlight common problems like this plumbing company does. Infographics are creative, educational, attention-grabbing and can be a powerful marketing tool , but are they right for your small business? The pros. Statistics come to life.
FEARLESS COMPETITOR | SATURDAY, OCTOBER 11, 2014
[Companies] Great work with Find New Customers client Mintigo yesterday
” Making clients happy is the key to growing a business like Find New Customers , That’s why Find New Customers is the nicest company in BtoB marketing today. Happy clients are the key to a growing business. ” She asked me to send her a draft and I did. She said she loved it and I am so inspiring to her. Thanks, Sophia.
LOOPFUSE | WEDNESDAY, NOVEMBER 10, 2010
[Companies] Marketing Automation is too complicated for Free
But make no mistake, LoopFuse is a Marketing Automation technology company… just like Salesforce.com is a Customer Relationship Management product company. In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing. Tweet This! Share this on LinkedIn.
CRIMSON MARKETING | THURSDAY, MAY 30, 2013
[Companies] 8 Ways to Ensure Your New Product Launch Succeeds
“Booz & Company reports 66% of new products fail within two years, and Doblin Group says a startling 96% of all innovations fail to return their cost of capital.” Face what you must really accomplish through Facebook – Most users like products or company pages to receive a discount, there’s an incentive for them.
DIGITAL B2B MARKETING | THURSDAY, OCTOBER 6, 2011
[Companies] Your Lead Scoring Blind Spot: The Internet
Hubspot is a great example of a company becoming an information source in a category. By effectively becoming a media company in the category, Hubspot has filled in part of their blindspot. Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Social Media Scoring. Appending Data.
WINDMILL NETWORKING | TUESDAY, AUGUST 16, 2011
[Companies] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
There are many more social networks outside of the “Big Three, so for some companies it might make sense to look into targeting up-and-coming networks such as Google+ (although it is limited until Google releases Business Profiles ) or, if you were a restaurant, to look into Foursquare marketing. minutes Empire Avenue 25.1
BIZNOLOGY | MONDAY, JULY 7, 2014
[Companies] Marketing to your own IT department
In many companies, IT and marketing often don’t play well together. Each As marketers, we’re great at doing this externally for our customers, but it’s time we “ate our own dog food” and did it internally , for the other company departments we work with, starting with IT. Marketing is hard work. purchasing, etc.). Help IT to help you.
B2B IDEAS @ WORK | MONDAY, JULY 12, 2010
[Companies] Will Your B2B Brand Stand the Test of Time?
At one point there were boxes of dry mustard from various companies that had all been made an identical shade of yellow to mimic the packaging of then-market leader Coleman’s. On a recent trip to London, one of many tourist stops was the Museum of Brands, Packaging and Advertising , in Notting Hill.
MODERN B2B MARKETING | MONDAY, MARCH 18, 2013
[Companies] 5 Steps for a Most Excellent Google Hangout
Send out invites from both your company G+ page and personal G+ page, but don’t stop there. Download the YouTube recording from your personal account, edit whatever is necessary, then re-upload it to your company’s YouTube account and drop the link back into the Google event. by Jason Miller So you want to host a Google hangout? Before
GREAT B2B MARKETING | THURSDAY, OCTOBER 31, 2013
[Companies] Create an Unstoppable B2B Sales Machine – Part 2
Concentrate your efforts on finding the companies and individuals that have a genuine need for what you offer. 3. This is a terrible waste of resources, and if your company is allowing this to happen, I encourage you to immediately stop the practice. Make sure there is complete alignment between the marketing and sales departments. 2.
MODERN B2B MARKETING | FRIDAY, JANUARY 24, 2014
[Companies] Why Single-Touch Doesn’t Make Sense in a Multi-Touch World
Prior to the age of digital marketing, a company would advertise, a lead would respond, and a sales rep would follow up. In other words, individuals are definitely having more than one touch, or engagement, with a company before they buy. However, using reports generated by your CRM presents a number of problems. So what’s the answer?
VISIONEDGE | TUESDAY, FEBRUARY 11, 2014
[Companies] Just Add Data: Some Assembly Required
Many companies tell us that they are creating a marketing dashboard to improve visibility and alignment. As a key element of performance management, a marketing dashboard also serves as an important vehicle for assessing marketing’s contribution. In addition to internal factors, good data is a vital ingredient to successful dashboard.
SAVVY B2B MARKETING | TUESDAY, SEPTEMBER 28, 2010
[Companies] Balancing Social Media Effort vs Value for Small B2B Business Owners
So what is a small (less than 5 FTE's focused on marketing) company to do? “Don’t create social media driftwood. – Virginia Miracle, Head of Digital Media Strategy – Ogilvy PR. It is hard to talk reason into some of these folks who have had their eyes opened to the viral power of Social Media. All are totally FREE.
B2B IDEAS @ WORK | TUESDAY, MAY 12, 2015
[Companies] Social Media Minute: The Oconee County Sheriff's Office
More companies are active on social media than ever before. In this post I am going to look at how social media helps a sheriff's office do their job more safely and efficiently. Social media has been a marketing bandwagon for a couple of years now. One day she told me I had to check out the Oconee County Sheriff's Office's Facebook page.
WEBBIQUITY | WEDNESDAY, MARCH 6, 2013
[Companies] The Social Media PR Battle
After three attempts to get answers from the company via phone and email, the mom turned to social media. One tweet or one Facebook post or one trending topic is not just one complaint to your company, it’s one complaint that hundreds, or perhaps thousands of readers will see. Guest post by Megan Totka. Image source: Elevate PR.
SOCIAL MEDIA B2B | WEDNESDAY, APRIL 4, 2012
[Companies] Top 10 Social Media Marketing Questions
This survey with 3800 marketers, half of whom work for B2B companies, uncovers the “who, what, where, when and why” of social media marketing. Our friends at Social Media Examiner just released their 2012 Social Media Marketing Industry Report. This was an open-ended question on the survey. Top 10 Social Media Marketing Questions. 1.
AD YOUR COMMENT HERE | MONDAY, AUGUST 22, 2011
[Companies] Your Outposts: Going from centralized to a “decentralized federation”
The other day I read a good post in AdAge (written by Michael Scissons) on some really important insights that he and his firm found after digging deep into Facebook data. One of those insights in particular struck me: Local pages drive 36% better results. “…the data shows that local Facebook pages perform 36% better than global ones.
SAZBEAN | TUESDAY, FEBRUARY 28, 2012
[Companies] How to Turn Social Feedback into Valuable Business Data
You’ve set up your company’s Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you’ve got a decent audience involved in conversations about your brand. Great, but where’s the real value? Why is social insight so valuable? News & Notes
SAZBEAN | TUESDAY, SEPTEMBER 6, 2011
[Companies] 3 ways to build social commerce on your site
When Howard Schultz came on board with Starbucks in 1982, he advised the company to evolve its business from coffee beans and accessories to coffeehouse culture and espresso by the cup. The idea was initially met with rejection from company founders. Over 750 million users have flocked to Facebook to interact and share with friends.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 10, 2014
[Companies] Three Tips for Improving Twitter Ad Campaigns
Would people sharing articles from HBR or Fast Company Design be interested in your content, and likely to share it? Would people sharing articles from HBR or Fast Company Design be interested in your content, and likely to share it? You probably won’t hear these tips from someone at Twitter (I know I never did). Now what?
WEBBIQUITY | WEDNESDAY, DECEMBER 1, 2010
[Companies] 2011 B2B Marketing Trends
“Soft benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. Strange.). Want to know more? Share this on Bebo.
CMO ESSENTIALS | MONDAY, JANUARY 5, 2015
[Companies] Content Marketing Critical Mass: How Content Can Carry You through Website Downtime
What’s more, for large companies, in particular, that cost balloons to $686,000 per hour. Using the conservative $164K per hour estimate, the downtime event for Forbes could have potentially cost the company just under a million dollars at $929,338.80 for its 5 hours and 40 minutes of offline time. The simple answer is no.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, APRIL 16, 2014
[Companies] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
When you look at some of the following findings, I think you will agree that there is a need for a more productive and accurate way of distributing leads to your sales reps: 45% of companies report that their salespeople need help figuring out which accounts to prioritize. Source: HubSpot ). Source: Lattice Engines / CSO Insights ). hours.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, JUNE 14, 2013
[Companies] Three Ways to Make Repeat Sales
Today''s post from the Chamber of Commerce features business-growth advice for small companies. While every company may have its own specific follow-up policies in place, here are a 3 tried-and-true ways to keep clients coming back: 1. Making a sale is always a challenge. Once the endorphins wear off, there is still work to be done.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 4, 2011
[Companies] Intuit / Salesforce.com Alliance Is No April Fool's Joke
Pretty much everything, I’d argue, at least for companies like Infusionsoft , OfficeAutoPilot , and Genoo , who target “micro-businesses” at the lowest end of the market. Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? But it does make sense. billion for Intuit vs. $1.7
CONNECT THE DOCS | TUESDAY, DECEMBER 8, 2009
[Companies] ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0
Jonathan Kantor is the principal and founder of The Appum Group, The White Paper Company , and has been producing commercial white papers for the past 11 years. Tell us about The White Paper Company. Jonathan Kantor: The Appum Group, The White Paper Company has been dedicated to white paper marketing since 2000. Jonathan Kantor.
FUNNEL FOCUS | TUESDAY, FEBRUARY 1, 2011
[Companies] New Webinar: Lead Nurturing After the Sales Handoff: Accelerate the Buying Process
As companies work to build processes that support the buying journey from contact to close, Marketing and Sales become unified around one goal – driving revenue. Therefore, marketers need to adjust their marketing processes to reach farther across the funnel. So Join us in this webinar to find out. 10am Pacific/1pm Eastern. Duration: 1 hour.
FEARLESS COMPETITOR | MONDAY, JANUARY 26, 2015
[Companies] The Awesome Power of Yes in Business and Life
Jeff Ogden , President of Find New Customers , the most Likeable company in B2B marketing today, went to breakfast with David Sable , Global CEO of Y&R in New York City after Jeff did an video interview of David at a Y&R event, which was a lot of fun. David Sable, Global CEO of Y&R. David’s now a good friend of mine.
FUNNEL FOCUS | THURSDAY, MAY 26, 2011
[Companies] Interview: Jeff Erramouspe Discusses the Difference Between Drip Marketing and Lead Nurturing
If the content is consumed online, you can provide links to more specific information, but in return for that you might ask the prospect for their name, company name, and title. JE: First and foremost, you need to remember that somebody from your company has likely already talked to this lead. This step is important for two reasons.
THE B2B RESEARCH BLOG | TUESDAY, FEBRUARY 10, 2015
[Companies] The month in #mrx
The post The month in #mrx appeared first on Circle Research - B2B market research company Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common? This month saw an unusual collision of two worlds.
TOM PISELLO | FRIDAY, NOVEMBER 5, 2010
[Companies] Trend Micro Risk and Compliance Assessment tool (powered by Alinean)
Trend Micro subject matter experts worked with Alinean to create the Trend Micro Risk and Compliance Assessment tool, designed to benchmark a company’s current security risk and compliance practices versus peers and best practice leaders. B2B Companies are Really Content Companies, But is. Do White Papers Still Engage?
THE EFFECTIVE MARKETER | WEDNESDAY, OCTOBER 13, 2010
[Companies] Flip the Funnel Book Review « The Effective Marketer
would have liked to see other companies that he has worked with and are not so obvious and how they implemented his recommendations or how they have failed to recognize the importance of “flipping the funnel. Does this sound like your company? What’s the verdict? Buy the book. OK, now the explanations and caveats.
VIEWPOINT | THURSDAY, NOVEMBER 10, 2011
[Companies] Andy Rooney on Sales Leads
Yet research says that 75-90% of the opportunities for the majority of companies are lost and we all know why. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Marketing departments complain about no follow-up or feedback.
NUSPARK | SUNDAY, APRIL 29, 2012
[Companies] How Labels works in Google Adwords; benefits of the new feature
Outsource: “Firms” “Companies” “Agencies” “Consultants” “Vendors”. For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Label: How-To. Label: Outcomes. Pay-Per-Click Search Marketing
THE POINT | FRIDAY, AUGUST 24, 2012
[Companies] Pearlfinders Index Offers Insight Into Marketing Execs’ Plans for 2H 2012
In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing services. Customer retention and development lagged far behind. You can download a complete copy of the Q2 Pearlfinders Index here.
MODERN B2B MARKETING | WEDNESDAY, JUNE 3, 2015
[Companies] How to Structure Your Organization for Sales and Marketing Alignment
As a result, companies with SDRs convert 80% more leads than companies without this role clearly defined. Author: Dayna Rothman Most marketers know that sales and marketing alignment can be tough! Creating the right structure between marketing and sales is imperative for proper alignment. Marketing Roles. Sales Roles.
LOOPFUSE | MONDAY, JANUARY 30, 2012
[Companies] 10 B2B Sales and Marketing Metrics Worth Tracking
Too often companies constrain potential referral volume by making the act of generating a referral too difficult. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. Quick Disclaimer: Just because you can track it, doesn’t mean you should. Just because you can track it, doesn’t mean it’s important.
SALES CHALLENGER | TUESDAY, NOVEMBER 27, 2012
[Companies] How NOT to Use Social Media
The guidelines above provide a guide into how leading companies are leveraging this to enable their sales people to use to influence customers. Social media isn’t new. What is new, however, is how high performing sales people are using social media to engage potential or existing customers. See how IBM arms reps with social “soundbites”. 3.
DIGITAL BODY LANGUAGE | MONDAY, AUGUST 24, 2009
[Companies] Data and Predictions in B2B Marketing
If you see multiple visitors on your website from one company , they are doing deep investigation, and are using compelling search terms when finding you on Google, you know that there has likely been an internal event at that organization that has caused a group to begin investigating your solutions.
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 5, 2010
[Companies] Savvy Week in Review - November 5
You've Got Mail - Now Answer It - by @diannahuff I have a list of companies - large and small - that I'd like to send this post to. While we love to digest words of wisdom from fellow bloggers throughout the year, something about the chill in the air makes it that much more enjoyable to curl up with good reads. And have a great weekend!
BIZNOLOGY | THURSDAY, OCTOBER 31, 2013
[Companies] Redefining Success as Social
Firms like, Appirio, use communities of developers to compete for the right to obtain valuable software projects. In this way the company has access to a network of hundreds of talented individuals and those skilled employees can sell their services to any organizations that need their talents. Photo credit: Wikipedia.
INTEGRATED B2B | WEDNESDAY, JANUARY 16, 2013
[Companies] Is word-of-mouth best for business execs?
Imagine Bill was actually an executive at a large B2B company and you told him about an issue you were facing at work. Make an effort to understand and know what’s happening in their industry as well as within their companies. Conversation is more than a social media strategy. Newsflash: Real conversations still prevail. Let us know!
GREAT B2B MARKETING | WEDNESDAY, MAY 30, 2012
[Companies] B2B Marketing Strategy: Inform and Educate
David Meerman Scott, a prominent author and speaker in marketing and leadership, recently posted a blog entry with some valuable information on how companies ought to be reshaping their web strategy. The title of the article was Educate and Inform Instead of Interrupt and Sell. You’ve got expertise, so share it liberally.
INBOUND SALES NETWORK | THURSDAY, JANUARY 12, 2012
[Companies] Where Did All Your Customers Go?
For many companies, it seems like customers have vanished almost overnight. The customer buying process has evolved much more rapidly than the way most companies sell. It’s the companies that understand this and address the issue of “No-Man’s Land” that will bring their prospects out of hiding.
VIEWPOINT | TUESDAY, MARCH 22, 2011
[Companies] B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
There are now a stunning number of companies involved in B2B marketing automation—from vendors to consultants to analysts—all essentially promoting the idea that you can optimize your way to success. Brands matter because companies act just like people when it comes to evaluating what products or services to buy. Improved?
SALES CHALLENGER | WEDNESDAY, JULY 31, 2013
[Companies] Strategic Planning: It’s Never Too Late (Or Too Early) to Start
Try out this 4-step process, adjusting and customizing it to fit your company’s unique needs, and let us know how it goes. (This is a guest post by Jade Scott of the CEB Communications Leadership Council, our sister program for communications professionals. Close your eyes for a minute and picture a strategic plan. Establish Objectives.
BLOG MY CALLS | FRIDAY, JUNE 14, 2013
[Companies] Marketing Strategy 101: Affinity Marketing
For example, as a call tracking company, we partner with othere SaaS companies, conversion optimization companies, marketing automation, mobile marketers, direct response advertisers, phone skills trainers, etc. This week in the marketing automation and customer relationship management space, one company got dumped by another.
EMAGINE B2B BLOG | THURSDAY, MARCH 12, 2015
[Companies] 12 Digital Marketing Statistics to Consider
57% of users wouldn’t recommend a company with a poorly designed mobile site ( The Mobile Playbook ). It may only be the middle of March, but the Digital Marketing industry has already seen massive changes and updates. 40% have turned to a competitor after a bad mobile experience ( The Mobile Playbook ). W3Techs ). eMarketer ).
ONPATH | WEDNESDAY, JANUARY 5, 2011
[Companies] The Five Commandments of Editorial Excellence
But if your company can't afford to do so, don't worry. Don't just blog about your company's latest hire or newest promotion. Every company has something unique to offer. Does your company have its own voice? Written By: Ken Gordon. Ken is an award-winning writer/editor in B2B marketing and demand generation. Chapman).
FEARLESS COMPETITOR | THURSDAY, AUGUST 7, 2014
[Companies] How Marketing Grew to be the Most Important Area of Your Business (without your knowledge)
Almost since phone became digital, allowing clear one to one communications, companies have relied on salespeople to engage prospective buyers. This is causing companies who sell to businesses to adapt. As a result, smart companies are investing heavily in marketing. This is also a mail sent out by Find New Customers. Summary.
HUBSPOT | SUNDAY, NOVEMBER 9, 2014
[Companies] 12 Little Things to Check Before Your Next Web Conference Call
Most companies with an inside sales force have an online meeting or web conferencing platform in place, such as WebEx, GoToMeeting, or join.me. Keep in mind that you don''t have to use your company''s favorite platform. This post originally appeared on the Sales section of Inbound Hub. Prepared contract? Check. Check. Lucky pen? Check.
B2B MARKETING INSIDER | MONDAY, FEBRUARY 3, 2014
[Companies] Marketing Leadership: 5 Steps To Learning Agility
We need a new approach to help our companies grow. As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of working and new challenges. The World Has Changed! Has Your Marketing. Most marketing stinks. Steps To Learning Agility.