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  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 7, 2013
    [Companies] 5 Tips to Inject Humor into Your Social Media Mix
    Multiple companies, organizations and people jumped on the meme bandwagon joining in on the fun. Several companies share and include memes into their marketing mix, such as blog posts ( like we did here in our content marketing example), in advertisements and on social. LOL, ROFL, HAHA. One of their “best of” categories?
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Companies] How to Unseat an Incumbent?
    I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. If you are the challenger, in almost half the cases where a change occurred it was the business case that made the difference.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 23, 2010
    [Companies] 6 Keys to B2B Marketing Success Today
    With fewer than 1/2 of all salespeople making quota ( CSO Insights ) and almost 7 out of 10 saying they don’t have enough high quality leads ( MarketingSherpa ), it’s painfully obvious that times have changed and companies need to adapt. Companies today need a Chief Content Officer. What should you do? Simplify. Entertain.
  • MARKETRI  |  TUESDAY, OCTOBER 23, 2012
    [Companies] Fresh Perspectives and Tips from Business Developers in the A/E/C Industry
    Know and Align with Your Firm's Mission and Company Culture. In an era where design is increasingly price competitive and sometimes even commoditized, it's more important than ever to know what makes your company different. Or can technical professionals also be effective business developers? Never make a cold call! Research.
  • BIZNOLOGY  |  MONDAY, AUGUST 22, 2016
    [Companies] Social media strategy leaders: an intro to the series
    Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. special “thank you” to Mike Moran who invited me to join the ranks. Over the years, I’ve known Mike as an author, a research partner, and a consultant. The work and the job titles emerge. Where does social media strategy live?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 11, 2013
    [Companies] The Convergence of Marketing and Technology – @chiefmartec aka Scott Brinker on Marketing Made Simple TV
    Scott is a very popular blogger at Chief Martec and CTO of the post click company ion interactive. The Convergence of Marketing and Technology – @chiefmartec a.k.a. Scott Brinker on Marketing Made Simple TV. Scott Brinker. Why the market is consolidating and expanding – all at the same time and what the future holds.
  • SNAPAPP  |  TUESDAY, MARCH 15, 2016
    [Companies] Build Your Marketing Technology Stack at the 2016 MarTech Conference
    Over the past few years we’ve seen the landscape of marketing technologies explode – with so many options, how is a marketer supposed to know what technologies are right for their company. The creation of a company's marketing technology stack takes time and diligence. It’s almost St.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Companies] 20 Skills You Won't Believe You Can Endorse People for on LinkedIn
    useful recommendation for employees of residential cleaning companies, but way more fun when used as a tool of passive aggressive communication between significant others. 3) Fire Eating. We were saddened to learn LinkedIn doesn''t let you make up your own silly endorsements. The sheer span of available endorsements was remarkable. 12) Memes.
  • BIZNOLOGY  |  MONDAY, JULY 16, 2012
    [Companies] Inventing Social Business
    Unless these lessons are learned, companies that simply emulate social media tactics will find themselves far short of meeting their objectives and creating sustainable change. Photo credit: Wikipedia. But, what are the consequences of these changes and what comes next?  And we, as marketers, should understand our role in this.
  • BIZNOLOGY  |  THURSDAY, JUNE 7, 2012
    [Companies] Social listening drives traditional market research
    Many smart companies use social media listening to prime their traditional marketing pump. Photo credit: dmhoro. Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. Traditional market research works.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Companies] Engaged Social Media Users Spend Up to 40 Percent More [Data]
    Social media has grown rapidly, and marketers have been working hard to step into the social media world to drive increased revenue for their companies. In fact, new research from Bain and Company shows that early adopters of social media marketing are seeing some interesting results. Marketing Takeaway. Connect with HubSpot
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 4, 2013
    [Companies] Handling isolation in your worklife
    In a larger company, you can fulfill a certain role while others fulfill theirs. Let’s keep each other company on the journey! You.  In a larger company, you can fulfill a certain role while others fulfill theirs. ISOLATION. Ever feel alone out there, hacking your way through the weeds? Yeah – join the club. You. . Every day.
  • CONTENTLY  |  WEDNESDAY, OCTOBER 26, 2016
    [Companies] 5 Journalistic Standards That Don’t Always Apply to Content Marketing
    ” For example, if you’re a health reporter, and you write for a workout company’s blog, you may not be able to cover that company in your journalism. At the end of a long interview for a story about people looking to change careers, my source said the dreaded words: “Please don’t use my real name.”
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Companies] Selling With Content: What’s Repeatable and What’s Not?
    Companies are doubling down on their content marketing expenditures, but it’s not enough to publish a blog and optimize it for search engines and expect people to find it. In fact, Red Bull’s CEO Dietrich Mateschitz comments in a Fast Company article about brands becoming full-blown media companies. Think of it like a news room.
  • HUBSPOT  |  TUESDAY, JULY 9, 2013
    [Companies] How to Tackle the Most Common B2B Sales Objections
    This is a very common objection, especially if there are multiple decision-makers within a company. If your company is really drinking the inbound Kool-Aid , your marketing team has probably already created blog posts and offers that your prospect might be interested in. Here’s what you should do. Objection 1: Budget. is in place.”
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Companies] Social Media for Homebuilders: 10 Great Brands to Follow
    Social media offers companies the unique opportunity to give behind the scenes looks and sneak peeks to those who opt to follow them. This is an incentive, initially, to follow the company. Fischer Homes, for example, is following not only design studios and construction companies. Lennar Homes is the perfect example.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 11, 2017
    [Companies] How Content & SEO Marketers Can Help Each Other Be Successful
    Picture it: A content marketer spends hours upon hours creating an insightful, helpful, and eloquently-written long-form blog post that is perfect for a company’s target audience… but no one sees it. We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. Next up?
  • FATHOM  |  MONDAY, JUNE 2, 2014
    [Companies] A Few Good Reasons Manufacturers Should Use PPC
    PPC isn’t complicated, understand the basics and educate your team.   PPC is a model of Internet marketing in which your company pays (for each click) to display an ad prominently in a search engine results page, or SERP.   Here are just a few reasons to try one of the most powerful lead generation strategies available to advertisers.
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Companies] A Simple Guide for Setting Up Your First Google AdWords Campaign
    For example, say your company sells solar powered tractors, but your customers tend to refer to them as "eco friendly tractors." If you start running campaigns around the phrase "solar powered tractors," your customers will never see your ads! It also allows you the freedom to target in any way your company wants. But fear no more!
  • ACQUIRING MINDS  |  FRIDAY, SEPTEMBER 27, 2013
    [Companies] Are Millennials wired but not to sell?
    I was speaking with a salesperson in his 60s who regularly outsells many of his younger peers.   He complained to me that the younger sales people at his company do not hustle and are lacking a work ethic. sales manager noted to me that the industriousness of salespeople was diminished as you moved westward from the US east coast.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Companies] Savvy Week in Review - March 18
    Lee Odden explains the risks to short-term thinking with content marketing and ways that many companies fail in this area. Ah, springtime is in the air and we're feeling invigorated seeing signs of new life budding all around. Similarly, we think you'll find plenty of inspiration in this week's wrap up of our favorite posts.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Companies] 6 Words That Might Expire in 2016
    Like “cloud”, Big Data seems to be an omnipresent term in the marketing and descriptions of many companies, solutions, and services. Have you ever worked for a company that didn’t want to establish itself as a thought leader? Author: Ellen Gomes Words have an enormous impact on how we communicate with each other. Marketing-Specific.
  • KAPOST  |  MONDAY, OCTOBER 10, 2016
    [Companies] Nominations for the 2016 Kapost Awards are Open!
    In fact, we throw our new employees center stage and ask them to do just that during their first company-wide meeting. To nominate your company, simply fill out this form , telling us about how your team built a campaign focusing on aligning, executing, distributing, and/or analyzing full-funnel content. The Details.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] Would you rather have a lot of stuff or a lot of time?
    About 15 years, ago, my hard-charging company moved several divisions to the Southeastern U.S., About 15 years, ago, my hard-charging company moved several divisions to the Southeastern U.S., I have this exceedingly cool friend.  He’s young, bright, handsome and hip. In other words … everything I am not. ” He asked.
  • INFER  |  TUESDAY, AUGUST 26, 2014
    [Companies] Infer Customer Referral Program
    If you make an introduction to a person or company who’d be a good fit for Infer, we’ll send both of you a pair of our custom Nike shoes. At Infer, we’re always looking for innovative ways to spread the word and share our customer’s amazing success stories. Here’s How It Works. Links You Can Share. Product Demo (2 minute).
  • INFER  |  SATURDAY, OCTOBER 4, 2014
    [Companies] Your Dreamforce 2014 Reading List
    Of course Dreamforce is not just all about Salesforce, it’s also about the ecosystem and legacy the company has built. Arguably one of the hottest cloud events of the year is quickly approaching, and like many folks we’re gearing up for another exciting Dreamforce in San Francisco this month. Events Predictive Intelligence Thought Leadershi
  • WRITTENT  |  TUESDAY, APRIL 2, 2013
    [Companies] 6 Tips on Creating Compelling Newsletter Titles
    Focus on your industry, not your company name. The other way is to pinpoint the verb that best describes your company’s main activity or purpose, and add “-ing” to it. As with anything you write, the headline or title is the most important part. If it doesn’t do its job of convincing people to keep reading, what’s the point? Trends.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 22, 2012
    [Companies] Top 10 B2B Marketing Blogs to Follow – Thanks for including Fearless Competitor
    One of the leading sites on social media for B2B companies, this blog offers a wealth of advice, examples, and comments from prominent members in the marketing field. 8.  Fearless Competitor is run by Jeff Ogden, the President of the lead generation company Find New Customers. Looks awesome on the iPhone, Android, iPad, etc.).
  • SAZBEAN  |  SATURDAY, OCTOBER 29, 2011
    [Companies] Top Internet strategy, marketing and technology links for the week of October 30, 2011
    Sites That Measure Companies’ Social Responsibility (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of October 30, 2011… 3 Improved Ways to Reach the Modern Target Audience  (HubSpot). Extend Your Brand When You ‘Use Facebook As Page’  (All Facebook). Socialnomics). Brian Solis.
  • SAZBEAN  |  SATURDAY, OCTOBER 15, 2011
    [Companies] Top Internet strategy, marketing and technology links for the week of October 16, 2011
    Companies Slow to Take on Social Media, Survey Finds  (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of October 16, 2011… Your 12-Step Social Action Plan  (Marketing Profs). Superb Social Media Stats Presentation For 2011  (Simply Zesty). Twitter Business Guide  (Social Media Marketing).
  • MI6 MARKETING AGENCY  |  THURSDAY, AUGUST 18, 2011
    [Companies] Mi6 Quick Tip #8: Custom Groups
    agree that using Linkedin groups can be a great way to build your company’s social network and attract professionals within your addressable market. How Philips Engages with Radiologists. Linkedin is the primary public social network for making connections and engaging with business professionals. It’s short and succinct.
  • SAZBEAN  |  SATURDAY, JULY 16, 2011
    [Companies] Top Internet Strategy, Marketing & Technology Links – Week of July 15, 2011
    How Social Media Data Analysis Can Improve a Company’s Bottom Line  (oneforty). Here are the top Internet strategy, marketing and technology links for the week of July 8, 2011… Social Media for Introverts  (Some Assembly Required). How Do Different Age Groups Interact across the Social Web? Future Lab). Demystifying usability).
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Companies] Savvy Week in Review: July 1
    Download this free report to see how 10 companies are bridging the gap between sales and marketing. Short week this week and next week, but there's still some bloggy goodness to be shared. The Savvy Sisters will be taking Monday off to enjoy the U.S. Fourth of July holiday - attending cookouts, watching fireworks, getting sunburned.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Companies] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    It blooms naturally.”. I am humbled and proud that the InTouch B2B Lead Generation Blog has a leaf on The Blog Tree, as do the blogs of our sister companies, Marketing Sherpa and MarketingExperiments. And I think the attention is well deserved. Until The Blog Tree.
  • TONY ZAMBITO  |  THURSDAY, APRIL 19, 2012
    [Companies] Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.
    For many companies, the first important step in tackling this issue is discovering who their right buyers are and where they are with qualitative buyer research.   Target (Photo credit: Wikipedia). I am a big baseball fan and a one-time want to be pitcher.  Making the issue even more problematic is the changing behaviors of the buyer. 
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Companies] 11 Content Curation Tools Every Marketer Needs
    Rarely do they create a list to make following these people or companies easy. Now companies have started using Storify to broadcast the goings-on at events, Q&As, and product launches. These solutions work best for companies looking for a proven platform capable of working with a team of users, editors, and content curators.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 24, 2016
    [Companies] ABM Vendor Guide: Features to Look for in Target Scoring Vendors
    My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. Let’s continue the series by looking at differentiators related to Target Scoring, the second sub-function related to the ABM process of identifying target accounts.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [Companies] How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO]
    Social media is a key element of the strategy for a lead generation company like Find New Customers. You don’t have to look very far to notice that there are a lot of car companies trying to get in the social game — you can see plenty examples in this year’s Super Bowl ads. It wasn’t always this way for Ford. Amen, Scott.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 14, 2011
    [Companies] We invite you to check out Find New Customers on Linkedin
    We have a strong company profile and services with lots of recommendations. B2B Demand Generation | Follow Find New Customers on Linkedin. Linkedin is THE business network. So we’ve been working hard on our Find New Customers profile on Linkedin. We invite you to follow Find New Customers on Linkedin today. Thank you!
  • LEANDATA  |  FRIDAY, DECEMBER 11, 2015
    [Companies] Up, Up and Away: Skyscrapers as a Bubble Indicator
    There are now enough billion-dollar private companies – the unicorns – to start a stampede. The problem is the fear of missing out begins to run rampant and you end up having a lot of companies that will never, ever justify their valuations. Venture capital continues to pour into technology startups. How about skyscraper high?
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Companies] My Top Content Marketing Predictions For 2016
    Entertaining and Funny Content: Just check out my favorite new example of content marketing, mattress company Casper’s VanWinkles.com. This is a content brand from a company that understands a very tight niche of their market that was under-served. Well it’s that time of year again. Yes, it’s my birthday today!
  • LEANDATA  |  TUESDAY, JANUARY 5, 2016
    [Companies] Build Versus Buy: Why You Really Need LeanData
    The matching algorithms are at the heart of what we do as a company,” said Kelvin Cheung , LeanData’s co-founder and chief technology officer. “We’ve been at it a long time and we’re constantly fine-tuning the matching engine. We’ve seen multiple companies who have tried, and we’ve come out on top every single time.”. Lee asked.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 24, 2014
    [Companies] Mi6 Marketing Wrap Up #18
    Both these companies are under contract to buy power from his company when their two wind farms are in operation. 3. The key is to figure out how to use/create content that creates connections, builds your network and helps your brand/company/product build a mass of people and orgs that care about it’s success. The answer?
  • VIEWPOINT  |  TUESDAY, JUNE 28, 2016
    [Companies] What is the Minimum Acceptable Close Rate on Leads?
    This is based on 100,000 raw leads, across about 50 companies in various segments from the tech industry from the last 10 years.". I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. One thing I like about LinkedIn is that there are lots of people who genuinely want to help! By Dan McDade.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Companies] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Digital technologies are disrupting established business models, with Gartner predicting that by 2017, 25% of all market leaders will lose their top spot to a company founded after the year 2000 because of the newcomer’s ability to use digital technologies more intuitively and effectively. The stakes are incredibly high.
  • SYNECORE  |  MONDAY, JULY 20, 2015
    [Companies] How to Optimize My Landing Pages
    Do you want them to arrive, poke around, soak up a few tidbits about your company, and call it a day? Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Great! Then this article is for you.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Companies] Welcome, Vessel.io Team! A New Era in Mobile Marketing Has Arrived
    In order to move quickly, we here at Marketo started our own internal projects and looked outside the company to those who had a solid track record of building quality products for mobile apps. There were numerous insights that came out of those meetings and from our own customer research. The Vessel.io Welcome, Vessel.io
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Companies] This Is Your Brain on Viral Content: What Psychology Says You'll Click On
    Everyone has been scrambling to figure out what makes content go viral, and it seems some companies are piecing the mystery together. More and more , companies are pointing to emotions as the leading factor behind viral content. In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75
  • CHIEFMARTECH  |  FRIDAY, AUGUST 5, 2016
    [Companies] Key to agile marketing success? Integrating traditional practices
    From there, I joined a CPG company that I’d been consulting for — they brought me out to San Francisco. At Involver, we also engaged with a consulting company to train our product management and marketing teams to adopt agile practices. Tell us a bit about your background. What was your path to joining Oracle? Agile Marketing
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Companies] How to Measure Success in Inbound Marketing
    In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages. So let’s say you’re the owner or CEO of a company that has started doing more inbound marketing. Branded search traffic represents visitors coming to your site based on your company or product name. Your Blog.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 14, 2015
    [Companies] B2B Data-Driven Marketing: What You Need to Know Today
    lively case study of how a tech company used data to fuel its business growth. Our latest webinar was presented by Ruth Stevens. If you’re selling to business buyers, data about your customers and prospects is essential to success. But for many marketers, thinking about data is a chore—or a bore. This seminar will help. Ruth P.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 6, 2012
    [Companies] Optimizing your site information architecture (IA) for Panda
    In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. Another common IA mistake is to organize content the way product teams organize product portfolios, complete with all the internal language companies use to organize these portfolios.
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 15, 2015
    [Companies] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Register for the 2015 Amplify Festival here !
  • JUNTA 42  |  SATURDAY, FEBRUARY 14, 2015
    [Companies] This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself
    Content Marketing Company Taboola Raises $117 Million (5:37): Israeli-owned content marketing company, Taboola, has raised $117 million , to fuel its growth as a platform for content recommendations and native advertising. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Brilliant! 4.
  • WRITTENT  |  FRIDAY, OCTOBER 11, 2013
    [Companies] 7 Ways to Find Epic Blog Writers for Your Site
    Recent research shows that 61 % of clients are more likely to order products and services from companies that create custom content. Having more varied content, you’ll attract a new audience, your traffic will grow, your sales will rise, and your colleagues will be happy to realize they’ve made valuable contribution to the company wellbeing.
  • HUBSPOT  |  FRIDAY, JANUARY 8, 2016
    [Companies] 11 Testimonial Page Examples You'll Want to Copy
    Many companies struggle to grab people's attention using their testimonial pages, but BlueBeam does a great job of catching your eye as soon as you arrive on the page. The folks at FreeAgent did a great job formatting their testimonial page with emphasized text quotations along with pictures, names, and companies to add credibility.
  • KAPOST  |  FRIDAY, JULY 8, 2016
    [Companies] Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C
    But no one does customized content like a B2C company. The group atmosphere, where many different companies are present, removes the obligation of talking to sales one-on-one, while still allowing prospects to see the tool in action and even jump in with questions. 2. There’s a myth among B2C marketers. ” Yeah, no. Segment.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 13, 2016
    [Companies] Get the Most Out of Your B2B Demand Generation Efforts with These Nine Resources
    Demand generation will always be a necessary part of B2B marketing, but it must continue to evolve to provide the highest level ROI and positively impact the company’s bottom line. When you’re growing a company it’s doing the little things right that matter. Without new prospects filling the pipeline, the business dies. Read More.
  • LEAD LIAISON  |  THURSDAY, JULY 28, 2016
    [Companies] How to Prepare Your Business for a Marketing Automation Tool
    Many companies start with marketing automation tools, only to realize they don’t have enough content. Companies often have poorly defined sales funnels, even within their own walls. Are you wondering how to prepare your business for a marketing automation tool? Otherwise, you won’t be able to use the various features. Click here!
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 3, 2016
    [Companies] Sales Management Shouldn’t be a Horse Race
    Do you have a quarterly plan to train your sales team on: products/services, sales skills, company operations? Does your company have a strong value proposition and can your sales team articulate it? Sales Management Shouldn’t be a Horse Race. It happens in so many aspects of the job of sales leadership. What do I mean?
  • VIEWPOINT  |  THURSDAY, OCTOBER 31, 2013
    [Companies] Best of PowerViews: Are You Tenacious About Sales Follow Up?
    In addition, companies are rushing to focus on big data because of all the promises and press it’s received. I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. There are a few topics that come up regularly. Enjoy! Each interview is available on our blog and YouTube channel.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 17, 2013
    [Companies] How to Tame Panda and Penguin with WPO
    An informative and consistently updated company blog serves as the core of a social media strategy, provides a natural outlet for keyword-rich fresh content, attracts links from diverse but relevant sources, and will likely rank well on its own as well as contributing “link juice” to your top-level domain. Guest blogging.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 17, 2013
    [Companies] B2B Marketers: How To Avoid Scaring Away Website Visitors
    They also are making judgments about the company, its professionalism and its stability. More importantly, website visitors are not fooled by it and tend to have lower trust in the company behind the site. 4. bounce rate is the percentage of visitors to your website who leave without navigating to any other pages. Test-fire them all.
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Companies] Join @ckburgess to talk @SocialEmployee on @IBM’s #P4SPChat Thursday, October 10, from 12-1 ET
    Q4: How are employees able to drive social innovation within a company? While each of these companies took their own paths to innovation, all were motivated by the same unifying principle: the path to social business lies through empowering the social employee. This Thursday, October 10, from 12-1 p.m.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Companies] 9 Handy Business Calculators That’ll Make Your Life Easier
    Those who run the budget at companies must ensure return on investment from every activity that they put dollars behind -- otherwise you wouldn’t have resources to do your job. Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 13, 2011
    [Companies] A PR 2.0 Success Story: How I Became a Mommy Blogger
    They’re involved with the company and the products. The company asks to be contacted directly for feedback if bloggers don’t feel they can write a positive review. This is a true story.  The names have been changed to protect the innocent. Wait, no they haven’t. Of those, about 11.5 Wait a minute. FREEBIES? 
  • 3D2B  |  TUESDAY, NOVEMBER 22, 2016
    [Companies] How to Build Rapport on a B2B Sales Call
    Working with us, she’s increased company-wide productivity by 25% since last year, and she thinks we can do the same for you.” State Your Purpose “ __ just named us the New Generation Sales Intelligence Company of the Year for our ability to level the playing field for early-stage businesses. Seven seconds. Is that right?
  • HUBSPOT  |  SUNDAY, FEBRUARY 3, 2013
    [Companies] The Top 5 Super Bowl-Themed Marketing Stories of the Week
    In this study, the Adobe Digital Index team found that visits to companies that advertise on TV during the Super Bowl might see a 20% increase in visits on game day and maintain higher than average traffic the following week. Unlikely Companies Successfully Newsjacking Super Bowl XLVII. "Sunday! Sunday! Sunday!". Ready to get started?
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Companies] Why Your Content Marketing Strategy Should Include Long-Form Content
    But some marketers are also beginning to understand that they must take content creation to the next level to stand out from industry competitors, investing in a long-form content marketing strategy and using stories produced by top-notch media companies as examples. We all remember the time not long ago when short-form content ruled.
  • OPENTOPIC  |  MONDAY, DECEMBER 12, 2016
    [Companies] 3 ways AI will alter the enterprise
    Business intelligence is providing companies with an overabundance of data, but it’s AI that’s emerging to make this data actionable by giving executives and employees useful insights that are relevant to. The post 3 ways AI will alter the enterprise appeared first on Opentopic. Marketing - Financial Services
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MARCH 14, 2011
    [Companies] 8 Tips for Marketing SaaS and Software in the Cloud
    Early majority buyers will want to see references from companies just like them to reduce risk and ensure economic and technical success. The cloud is all the rage these days. This is a significant tipping point, after which adoption of cloud services is expected to further accelerate. Here is why. Also, be aware of IT pushback.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 29, 2015
    [Companies] Unmissable Event Hacks For the Savvy B2B Marketer
    If it’s a new event for you or your company, look up past sponsors and ask them what worked well at the event and any tips that they may have. Events on average account for a huge chunk of marketing budgets -- with some companies allocating as much as 50% of their budget to events. So, what did you miss ? Planning Is Everything.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Companies] How to Convince Your Boss to Invest in Social Media Marketing
    This is probably the first argument you''ll hear, especially if you''re a B2B company. As the "professional-only" site (you won’t see pictures of lattes or comments about cats), millions of people use LinkedIn, as do numerous brands -- many of which take advantage of the site''s Company Pages. Don’t let this happen to you!
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Companies] Where Your Customers Go, Your Budget Should Follow
    And unless your company has been hiding under a rock for most of the last decade, you’ve probably already increased your digital marketing budget pretty substantially to accommodate the need for a website, social media presence, and email marketing campaigns (at the very least). It’s about time. Point-to-Point Engagement? The bottom line?
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Companies] 10 Super Tips for Managing Freelance Writers
    What exactly is your company trying to accomplish with content? If your company’s website is looking a little sad, giving a freelance writer the link isn’t always enough background information. An effective company profile should include the following: History. Image source. Articulate Your Goals. If not, no worries.
  • WRITTENT  |  WEDNESDAY, APRIL 10, 2013
    [Companies] 17 Ways to Recycle Content and Triple Its Lifespan
    Can a company ever have too much branded content ? The introduction to that carefully-researched eBook or whitepaper your company just published probably summarizes the entire project and builds suspense in a few paragraphs. Companies who increase their total landing pages from 10 to 15 see a 55% increase in fresh leads. 6.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 27, 2012
    [Companies] Three Cardinal Sins of Social Media Writing
    There’s just a better way to go about it than many companies realize. Your social media writer may need clarification on your brand’s approach, better direction on how to be more entertaining or more research on your company to get to know your target market better. What are the rules for social media writing? It’s not a lecture.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 23, 2012
    [Companies] Freeing the Bonds of HTML: The #1 Way To Make Your Business Site More Social
    ”  Unfortunately, that usually means hiring a large web development firm to create a custom-made website that has all of the so-called bells and whistles that a company needs to play the online business game.  But first, a question… “What would you do if your website could do anything?” Sounds great, right?
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Companies] #GoPredictive with Infer at Dreamforce 2016
    Veteran Infer customer, Host Analytics, will be sharing how the company uses Infer and LeanData to infuse intelligence into their sales & marketing stack, which has resulted in better alignment, increased productivity, and a big boost in revenue. We’re officially kicking off the countdown to Dreamforce 2016! See you in San Francisco!
  • B2B MARKETING INSIDER  |  MONDAY, MAY 25, 2015
    [Companies] This Brand Is Tickled Pink, Literally
    However, based on the logo of one music publishing company, who according to their CEO  Josh Gruss , is comprised of “very experienced and savvy music-business-minded individuals” — you can also add words such as  harmonic  and  melodic  and of course,  musical. Let the Music Play. piece of tape. Yes, tape. Source:  Logo Design Guru , Forbes.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Companies] 9 Resources to Help You Become a Better Leader
    Sometimes, getting feedback from someone who isn't in your company or industry can be the most enlightening. Many of us are on Slack all day to communicate with our coworkers, but there are lots of opportunities to use the platform to connect and learn from folks outside our company. Want to knit a scarf? Harsh feedback. Period.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Companies] How to create a winning strategy with crappy content
    Steve mentioned to me that companies like Narrative Science and Automated Insights are offering to produce 250 blog posts for $1,000. Contact Mark  to have him speak to your company event or conference soon. If you don’t believe me, try competing with Hubspot in the content space. In fact, it is already happening.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 29, 2015
    [Companies] 5 Steps to Creating a Successful Lead Scoring Program
    lead scoring system generally assigns points to contacts based on their profile (job title, company size, location, industry, etc.) as well as the actions the lead has taken (or not taken). What are the chief attributes of the companies they work for? What types of companies usually buy your product? Define your ideal buyer.
  • BIZNOLOGY  |  TUESDAY, MAY 12, 2015
    [Companies] Can Google find you in your online store?
    Google wants to see websites that don’t have burnt out bulbs, dirty toilets, un-bussed tables, overflowing garbage bins, or blacked out, burnt out, letters on your company signage. With a little technical skill, it’s cheap and easy to build a self-running, autonomous, online store. Online, you can become a broker. lives. Use it.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Companies] Ready, Set. Go! It's Time to Lock Down Your Vine Profile URL
    Vine didn''t indicate what exact time the race will start on Monday, so if your company account isn''t verified or you simply want to unify your personal brand online, you better jump on this quick. Some may just sit on the URL to sit on it -- and because it can''t be changed, that could put other companies in a pickle. ta-da !
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 12, 2015
    [Companies] Five ways to calm down and not be overwhelmed by social media change
    It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. It's impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. Take a deep breath now. It is.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 11, 2013
    [Companies] Want to write a guest post for Fearless Competitor? Can you pull cars to the curb?
    Jeff Ogden  is an award-winning marketing expert and President of the  digital marketing company   Find New Customers , as well has the creator and host of the popular TV on the Web show,  Marketing Made Simple TV.  Fearless Competitor, the top B2B marketing blog of 2012, according to BuyerZone, is happy to accept guest posts.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 17, 2013
    [Companies] Encore: “The Impact Equation” with Chris Brogan of Human Business Works on Marketing Made Simple TV
    Buffer. In this encore show (click the button in the lower right to enlarge the window), the popular author, speaker, marketing expert and band member Chris Brogan ( [link] ) joins host Jeff Ogden ( [link] ) for a fun chat. In this show, you will learn: Why goals come first and why you need to be different today.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 24, 2013
    [Companies] Encore: “Secrets of Great Leaders” Robert Murray author of It’s Already Inside on Marketing Made Simple TV
    What you’ll learn in this show: Why forgetting the basics hurts many companies. Buffer. In this encore show, Robert Murray, author of It’s Already Inside shares key leadership tips with the show host, Jeff Ogden , of the digital marketing firm, Find New Customers. It is funded by our wonderful sponsors. Please check them out.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 10, 2013
    [Companies] Lies, Damned Lies, and Statistics – a witty and funny TED video with over 1 million views.
    During the week, Jeff Ogden ‘s an award-winning BtoB marketing expert and the President of the digital marketing company Find New Customers. Buffer. 1,141,175 Views. Any TED video with over a million views is worth seeing. How do you rate it? Sebastian Wernike. “Jaw-dropping”? “Unconvincing”? Sunday Posts
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Companies] Guests on Marketing Made Simple TV
    Marketing Made Simple TV is a production of the sales lead generation company , Find New Customers. Here are great guests past and future: Mitch Joel, TwistImage. Mac McConnell, BlueBird Strategies. Christina “CK” Kerley, CKB2B.com , mobile marketing expert. Ruth Stevens , author of Maximizing Lead Generation.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 21, 2012
    [Companies] There’s a Brand New Find New Customers Coming Soon!
    brand new company website, found at www.findnewcustomers.com is coming within weeks. It’s coming and it’s going to be better than ever! An all new Find New Customers. And too confusing – especially our wordy home page. It’s high time for a change. We’re now striving for simplicity. Check out Copyblogger.
  • HINGE MARKETING  |  FRIDAY, JULY 10, 2015
    [Companies] 5 Tips to Reach Your Social Media Goals
    Healthcare company Cigna tweets directly at people and interjects in health-related conversations on Twitter. For example, customer relationship management (CRM) software company Salesforce created a community called IdeaExchange. At Simply Measured, we see this struggle each day. We know it’s real. ” 3. Think In Phases.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Companies] How Consumers Decide: Marketing for the 5-Step Model
    If you can be the first solution a buyer thinks of – before he’s even started to research – your company will have a huge leg-up. While buyers used to contact companies directly in order to research, today this information gathering happens through self-education – which is where marketing comes in. Gym or happy hour? TV or sleep?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Companies] Customer-Obsessed Marketing Is Your Next Competitive Edge
    The winners in this new era of what I call “customer-obsessed marketing”—where the vast majority of buyers with handheld devices are often as tech-savvy or even more tech-savvy than the companies trying to sell to them—will be those who master both the art and science of such innovative marketing practices. Read the full article on LinkedIn.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Companies] 8 Ways Home Builders Can Use Houzz for Lead Generation
    One of the best ways to improve your ranking in these lists is by increasing your company’s reviews on Houzz. 2) Increase Reviews. Online reviews are often almost as valuable as a friend recommending your company to another friend. So, they act as a great indicator of your company’s expertise and creativity. The Bottom Line.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 4, 2011
    [Companies] How to Build a Value Proposition that Sells
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.” One of the most difficult things entrepreneurs and salespeople struggle with is describing. Mike Schultz.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 28, 2012
    [Companies] Today Show Digital Lifestyle Expert Talks Tech
    Mario won an Emmy award for Best TV show host and he is currently working on a reality TV show to networks and production companies. I recently spoke at a private corporate and met Mario Armstrong , an Emmy Award winning media personality, Digital Lifestyle Expert, and a heck of a nice guy. Products mentioned in this video: PowerBag. LunaTik.
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Companies] Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
    Anyway, back to my inbound addiction. I’ll often think of companies that could benefit from inbound marketing. How” do I solve my problem with your company? For example, if Dan were my company''s buyer persona, we could create a guide for zombie first time home buyers. My name is Dan, and I’m addicted to inbound marketing.
  • HINGE MARKETING  |  THURSDAY, MARCH 5, 2015
    [Companies] Top Twitter Marketing Techniques to Connect with Your Audience
    But Don’t Be Afraid to Have a Little Fun That said, there is certainly room to showcase your company culture. Find out more about the ideal content length in this Fast Company article. 8. With just 140 characters to work with, it’s somewhat surprising that Twitter has turned into such a marketing powerhouse. Social Media
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