Page 122 of 283 Previous | Next 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Companies] 4 Factors That Drive Email Open Rates
    Boomtrain is a personalized notification platform that enables customer companies to send email and push notifications that are uniquely customized with content. Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen. refine, review, repeat.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Companies] Why 2,000 Facebook Likes Won’t Save Your Job!
    know it sounded like plenty of roles I had within major companies! In fact, 68 percent of companies don’t know or can’t measure social media ROI or worse 62 percent of CMO believe that social media will pay off … eventually! Victoria Harres, PR Newswire. Does that sound like your job? But I need your help to vote for my session!
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, APRIL 27, 2011
    [Companies] Three Ways Data-Driven Marketing Improves Performance
    not knowing information gleaned from the data) is getting higher.  As more companies invest in the technologies, processes, and leadership needed to excel at data-driven marketing, the harder it will be to compete if you haven’t adopted new practices. . Well, now we have statistically significant findings supporting that view. .
  • B2B CONVERSATIONS NOW  |  TUESDAY, JANUARY 11, 2011
    [Companies] Inside Sales 2011 - It’s Inbound Time!
    personally field a half dozen cold calls per day from companies I’ve never heard of. What challenges do inside sales professionals face each day as they battle voice mail/email to reach potential customers and make their number(s)? It’s true Marketing/Sales alignment. hope to see you there!
  • MARKETING ACTION  |  FRIDAY, MARCH 21, 2014
    [Companies] Should You Hire a Journalist for Your Content Marketing Team?
    If you’re tasked with ramping up your company’s content marketing and publishing, one way to build a team with the right skills is to hire a journalist. In the end, we all want a good fit between the company we work for and our own skills. And the hope – that in the end, the reader will take some desired action – is a shared hope.
  • BIZNOLOGY  |  THURSDAY, AUGUST 23, 2012
    [Companies] Are you turning your marketing into PR?
    And some smart companies are showing you they believe this. Expect other companies to start making the same kind of moves. Photo credit: Wikipedia. Some of you might be scandalized to here me urge you to turn marketing into PR. But measurement is only one part of what digital marketing requires.
  • INFER  |  TUESDAY, AUGUST 26, 2014
    [Companies] Infer Customer Referral Program
    If you make an introduction to a person or company who’d be a good fit for Infer, we’ll send both of you a pair of our custom Nike shoes. At Infer, we’re always looking for innovative ways to spread the word and share our customer’s amazing success stories. Here’s How It Works. Links You Can Share. Product Demo (2 minute).
  • INFER  |  SATURDAY, OCTOBER 4, 2014
    [Companies] Your Dreamforce 2014 Reading List
    Of course Dreamforce is not just all about Salesforce, it’s also about the ecosystem and legacy the company has built. Arguably one of the hottest cloud events of the year is quickly approaching, and like many folks we’re gearing up for another exciting Dreamforce in San Francisco this month. Events Predictive Intelligence Thought Leadershi
  • HUBSPOT  |  FRIDAY, JULY 12, 2013
    [Companies] 10 Brands That Jumped on Instagram Video (And Rocked It)
    Instead of suffering from analysis paralysis, some companies -- even "unsexy" B2B brands -- are making a splash with videos on Instagram right from the get-go. When new social media features are released, every news outlet and blog jumps on the story. Hey, we do it, too.) 10 Brands Creating Awesome Instagram Videos. 1) lululemon athletica.
  • VIEWPOINT  |  MONDAY, JUNE 27, 2011
    [Companies] Outsourcing Lead Generation: A CMO’s Perspective
    Our company, CenterBeam, is an IT managed service provider, and our on-demand format delivers an efficient and cost effective alternative to internally building out and managing IT. There are many factors to consider when deciding whether to do outbound lead generation in-house or to partner with a lead generation services firm. Beware.
  • KAON  |  FRIDAY, SEPTEMBER 25, 2015
    [Companies] Hubspot Inbound Conference Recap 9 of 9
    Once you meet with a customer, stop all forms of communication that are normally distributed to new prospects to make them aware of your company. Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts. 80% of leads converted are never turned into sales. One process. That’s a wrap!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MARCH 18, 2013
    [Companies] 3 Ways to Create a LinkedIn Profile That Boosts Sales Credibility
    If they went to your company’s website, could they get a sense of your personal expertise and the value you could bring them? You don’t exist to your prospects. You’re nobody. They’ve never heard of you. Probably not. And, that’s a real issue! That’s a substantial difference – and one that can immediately be corrected. Add Statistics.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Companies] Invitation: IBM #SocialBizChat to Host @SocialEmployee w/ @kevinbrandall, @ckburgess, @mnburgess #socbiz #HR
    We are proud to announce that IBM (@ IBM ) has selected The Social Employee (@ SocialEmployee ) for “ The Shortlist ,” the company’s monthly book club. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? 12, 1 p.m. 12, 1 p.m.
  • BLUE FOCUS MARKETING  |  TUESDAY, FEBRUARY 16, 2016
    [Companies] The Possibilities of a Moment: Reflections on #IBMConnect 2016 #tech
    Just wait for video of the event to go up on a company blog! In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century.
  • BLOG MY CALLS  |  TUESDAY, JULY 2, 2013
    [Companies] Common Questions We Get About Call Recording
    You could simply tell your current phone company that you want to ''port'' your number to LogMyCalls. The only difference is that once we port the number, the calls that come through that number are recorded. - BVR - We do offer an actual call recording device for companies that have VoIP phone systems. Is it legal? Connecticut.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Companies] Brands and Bloggers: Keep Your Sponsored Content Legal
    Did a company sponsor your trip to their annual gala in Las Vegas so you could cover the product launch they announced there? Add “[Client]” to your tweet. - Did a company sponsor your trip to their annual gala in Las Vegas so you could cover the product launch they announced there? By Kerry Gorgone, {grow} Contributing Columnist.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 14, 2013
    [Companies] Get More out of your Marketing Automation with Interactive Content
    Interactive content is powerful stuff.  On average, when companies produce and distribute interactive content, they generate: Click rates of 50%. Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? Unlike the passive, one-sided way we generally consume content (e.g.,
  • MARKETING ACTION  |  MONDAY, JANUARY 7, 2013
    [Companies] 12 Tips for Transforming Your Marketing Team Into A Content Powerhouse
    Here The following are 12 content marketing tips from these experts: Identify corporate goals and direction – As Atri explains, it’s important to strike a balance between your company’s goals and your audience’s needs. Recently, Act-On Software CMO Atri Chatterjee joined Joe Pulizzi, founder of the Content Marketing Institute, and C.C.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 22, 2013
    [Companies] Even 'Experts' That Bash Call Tracking Admit it Doesn't Hurt SEO
    Here''s the problem with that: DNI CALL TRACKING IS THE MAIN WAY COMPANIES USE CALL TRACKING. Because this is how 90% of companies use call tracking!!!! This week we''ve written several articles about call tracking and SEO. We''ve written these articles in response to a couple of articles that bashed call tracking. Read it. Really?
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 20, 2012
    [Companies] The Top 5 Reasons Your Great Content Fails
    Develop a company position on the topic and ask your business development managers to start a discussion on their favourite LinkedIn group. We're pleased to present this guest post by Chris Fell, managing director and owner of g2m solutions in Australia. Read on for his insights into typical content pitfalls and ways you can avoid them.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 15, 2013
    [Companies] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
    But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. User rights are organized around “profiles”, which might relate to a company, brand, or product line. If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals.
  • VOLACCI  |  FRIDAY, MAY 2, 2014
    [Companies] Process Day Email Address [Ben's Productivity Podcast]
    Abraham Lincoln said, "Give me six hours to chop down a tree, and I will spend the first four sharpening the axe." I love that quote because it really speaks to what I want to talk to you about today and that''s a process that I''ve put into my company called Process Day. Transcript: Hi I''m Ben Finklea, welcome to the podcast. Thank you.
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Companies] Facebook 'Voice' Feature Lets Page Admins Easily Post as Themselves, Not Their Brand
    Often, your Facebook Page admins include people from your company who aren't in charge of actually "managing" the page, but have a reason to be an admin (they need to update a certain tab, post a certain offer daily, need to access Insights, etc.). Have you ever wanted to be the "voice" of your brand? Well here's your chance!
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Companies] New Facebook Feature Lets Page Admins Post as Themselves, Not Their Brand
    Often, your Facebook Page admins include people from your company who aren't in charge of actually "managing" the page, but have a reason to be an admin (they need to update a certain tab, post a certain offer daily, need to access Insights, etc.). Have you ever wanted to be the "voice" of your brand? Well here's your chance!
  • SYNECORE  |  WEDNESDAY, JUNE 5, 2013
    [Companies] Video Rules! Why You Need it in Your Content Marketing
    Not only do videos provide a great space for your company to have a conversation, but it also allows your brand to invite your visitor into the conversation. Yes, I love cat videos. No, the surprised kitty is not relevant to this post. But, the video is. Because video rules! It makes your website more interesting. Videos are shareable.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 21, 2015
    [Companies] Email Personalization Basics (+American Express Travelink’s Email Success Story)
    The path to creating connection between your company and your potential customer is through deliberate, thoughtful personalization. To extend the company’s personal touch in its emails to clients and prospects, the Travelink marketing team needed a way to personalize email campaigns. What is personalization? Start with explicit data.
  • HUBSPOT  |  TUESDAY, APRIL 16, 2013
    [Companies] How to Modernize an Old-School Event Marketing Strategy
    Or the other end of the spectrum -- where you want to learn more about a company but there''s a line forming behind you of other attendees waiting for their "turn at the booth.". With most events comes an opportunity to have one thing -- a giant sign promoting your company. Trades shows and events. marketer''s best friend? Right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Companies] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    My thought was that this would level the playing field a little by making the content more comparable and would force students to compete in a very crowded holiday content market, which would be good experience (since holiday content is pretty standard practice in almost any company). And I’m glad I did. Get attention, drive action.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Companies] 7 Simple Steps for a Solid SEO Strategy
    Author: Janet Dulsky Your company is redoing its website and you’re in charge of the content. You can’t do much without knowing what keywords your target market is using to find solutions to their problems that your company solves. Pretty exciting, right? Suddenly, the project doesn’t seem quite so exciting anymore. The panic sets in.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 22, 2014
    [Companies] Time Management Tips for Cold Calling Inside Sales Reps
    Research as we all know is absolutely necessary, but rather than reading that interesting article on your target company during prime calling hours, set the research aside for the first or last half hour of your day. Over the years, I found that I innately gravitate towards the part of my job I enjoy doing the most.
  • BIZNOLOGY  |  MONDAY, MARCH 4, 2013
    [Companies] Search Marketing by the Numbers
    Finally, the voice at the other end said, “Do other companies know how their marketing affects sales?” So, you probably know that you need to measure your search marketing, but if your company doesn’t do a very good job of it, come check out our search and analytics Webinar on March 13. But not this team. ”).
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Companies] 18 Facebook Post Ideas for New Home Builders
    Here''s an example from Hallmark Homes. 4) Post Employee Birthdays or Company Anniversaries. Posting employee birthdays or company anniversaries helps show the human side of your company. As a new home builder, you''re in a great position to take advantage of social media. It''s the photos! Home buyers LOVE photos! ending.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 16, 2015
    [Companies] 4 Ways to Market Your Business
    Deluxe Corporation offers a free online directory search tool that you can use to check the status of your company across the most popular online directories and ensure all the information listed is correct. 2. Companies like PsPrint and Brand Box specialize in crafting small business printed materials for a reasonable price. Justuno.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 3, 2013
    [Companies] Some Interesting Stuff We're Learning About Call Scoring and Phone Close Rates
    Companies care about revenue. When this company started scoring their calls, their close rates were hovering around 17%. Point 1 - These companies wouldn't have had the ability to improve without data.call analytics data via call scoring. Marketers, traditionally, haven't really cared much about phone close rates. Two Points.
  • MODERN B2B MARKETING  |  SUNDAY, APRIL 24, 2011
    [Companies] Top 5 Lead Source Best Practices
    often see companies use the campaign name as a lead source.  For many companies, each lead has a different likelihood of success based on the lead source.  Avoid lead source clutter. When you first implement Salesforce.com, your default lead sources are Web, Phone Inquiry, Partner Referral, Purchased List and Other. 
  • SALES INTELLIGENCE VIEW  |  FRIDAY, APRIL 19, 2013
    [Companies] How to Beat Competitors that Are Bigger Than You
    Comparing ourselves to some seemingly unobtainable conglomerate in our industry is not all that uncommon.  As aspiring  entrepreneurs , we’ve all looked at someone doing what we desire to do and said, “One day, my company is going to be that big and successful.” Right off the top, it takes money and lots of it. Be unique.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Companies] 25 Ways to Get More Social Media Followers
    Add links to your company’s social media profiles in your company email signature. Include links to your social media profiles in the footer of any company email you send out, including newsletters or lead nurturing emails. Building a following does take time, but there are many simple ways you can attract new followers.
  • HUBSPOT  |  FRIDAY, NOVEMBER 6, 2015
    [Companies] The 10 Coolest Subscription Boxes to Order for Your Office
    If you're part of the lucky 8% that gets to stop and pet pups in between meetings, your team or company might want to invest in a BarkBox subscription. One of my favorite things about the reception area at HubSpot is there's often books with photos and facts about our company that visitors and potential hires can look at while they wait.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 10, 2011
    [Companies] Are You Trying Too Hard or Annoying Your Prospects?
    Have you ever tried to find a product you know a company sells on their website but they make it so difficult to find what you know is there somewhere that you give up! Are there any other suggestions you can add to make your company easier to do business with? In life there are many fine lines. Set Expectations. could have said “No.
  • NNC SERVICES  |  FRIDAY, MARCH 29, 2013
    [Companies] How a Blog Keeps Your Site’s Visitors Away From the Back Button
    Two weeks ago, I wrote a blog discussing elements of your company’s website that will cause people to x out almost immediately.  After publishing, I started a discussion in the LinkedIn Marketing Communication group to see what other features drove people crazy. 
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Companies] Can You Ever Really Scale Social Media Marketing?
    The company was started by two people who owned franchise locations of Home Instead Senior Care. It really depends on the audience of that particular company and where they go for their information. Alisa: If you are trying to manage social media, and especially if you are doing so for more than one company, schedule your updates.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 7, 2013
    [Companies] Social Media Lead Generation: Easy As 1,2,3?
    Now using Social123, you are able to pull a list based on twitter handles, have that list appended with Linkedin data and produce a marketing list containing Name, Title, Company, and Email Address. Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. At least, not at first glance.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Companies] 6 Content Marketing Trends Poised to Dominate in 2014
    The Next Sought After Profession: “Director of Content” As the importance of content marketing increases in awareness, there will be visible company-wide support and tangible budget allocation for content marketing initiatives. Calculating Content Marketing ROI Will Spawn New SAAS Software and Companies. Guest blog posts.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 18, 2014
    [Companies] Dismantling Geek Stigma: Chicago Startups Nurture Tech Talent
    Companies like Groupon, Orbitz, Grubhub, and Ifbyphone have taken the technology scene by storm, moving into cool, creative spaces , setting up shop, and making waves. The Geek Stigma is real, but Chicago companies and organizations are seeking to dismantle the stigma’s power in a multitude of ways.
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Companies] How to Socialize an Event
    The audience is anyone in the world who’s interested in the product or company. At most events, company executives speak and then rush off to a limited access press conference or individual interviews. Roughly 80% of your guests would like to have a picture with the CEO of your company or your keynote speakers. Get real.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Companies] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    In fact, according to a recent article in Forbes, “less than 10% of companies are using marketing automation”. contract is an agreement between a marketing agency and a client/company. When people sign up for a webinar, the sponsoring company gains access to valuable contact information for prospective customers.
  • CONTENT MARKETING FOR BI  |  TUESDAY, NOVEMBER 1, 2011
    [Companies] The Apple of BI: Tableau Makes the Complex Seem Simple
    Tableau is one of those companies doing it right and they’re being paid back with a growing base of loyal customers. The Apple of BI: Tableau Makes the Complex Seem Simple This year I had the privilege of attending the Tableau Customer Conference with 1400 other raving fans. This is up from about 300 just a few years ago.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 18, 2011
    [Companies] Fix the Top 3 B2B Website Copywriting Mistakes to Turn Your Site into a Lead Generating Machine
    To craft your statement, use this formula: (Company name) (makes/provides) (products/solutions) (that deliver) (concrete benefits). You want your website to drive leads and sales, but for some reason it’s not doing either. It looks really pretty and everyone in the office thinks it’s great. So what’s going on? ” 2.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 8, 2011
    [Companies] Savvy Week in Review - July 8
    Content Development for B2B Companies by @spinsucks. With the short work week here in the US, we can't believe it's already Friday! Even though many of us enjoyed short vacations, the blog world was hard at work providing useful insights as always. Here are our favorite gems. Enjoy the weekend!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 14, 2010
    [Companies] The More B2B Marketing Changes, the More It Stays the Same
    No matter where you are in the world or in your career, no matter how many marketing tools and you have to available, marketing all boils down to the challenge of having relevant conversations with the right people in the right companies and building the kind of relationships that ultimately result in sales. Barcelona is a beautiful city.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 12, 2012
    [Companies] 5 Quick Tips to Get Ahead Faster
    Interview successful reps in your company. I stood in awe, staring at the dinosaur tracks we'd walked an hour to see. These ancient remnants of 195 million years ago were smack dab in the middle of the path in wide open country in Southern Utah. There were times it was embarrassingly hard to ask for assistance. Talk with existing customers.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 7, 2014
    [Companies] 5 Tips to Market Your Event Using Social Media
    If a holiday, special day, or concept is important to the goals or mission of your company, then build social media campaigns around it. For something like Women’s History Month, the goal might be merely to raise awareness and demonstrate your company’s commitment. Last week we joined Chicago women-centric tech organization Ms.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 29, 2015
    [Companies] The Business Marketing Association is coming to Tampa Bay!
    This is the blog of the company Find New Customers , and we welcome your visit where we have lots of free marketing content for you to download. We just had our first Board of Directors conference call led by Jeff Ogden of Find New Customers , who’s President and founder of this new BMA chapter in Tampa Bay. Have you seen it?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Companies] Find New Customers is primed and ready for a great 2012!
    Without a doubt, 2012 is the most exciting year for the global marketing company  Find New Customers in our history. With many new make-overs, the B2B demand generation consultancy and global marketing firm  Find New Customer s is armed for a great 2012. New robust email. So as we grow our staff, we can add personnel without a hiccup.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 16, 2013
    [Companies] Five ways to help your product market itself online
    good example of this is the social influence company Appinions. Can you provide a public option that allows business users to highlight and share content that might promote them or their company? By Neicole Crepeau, Contributing {grow}  Columnist. Here are five methods to consider. 1) Perfect Social Prompts. Was this helpful?
  • WEBBIQUITY  |  TUESDAY, JULY 24, 2012
    [Companies] Seven Common AdWords Mistakes to Avoid
    That makes AdWords a critical component for any company seeking to dominate the first page of search results. Google AdWords and other SEM programs may not be ideal for every company. For these types of queries, on average, 41% of clicks go to the top three (ad) spots while just 9% are captured by the top organic search result.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 13, 2013
    [Companies] 10 Simple Steps to Get Started with Content Marketing
    Start a company blog . Follow influential leaders, companies and media outlets in your industry on LinkedIn, Twitter and Facebook. Creating intriguing, valuable content will help you strengthen your company brand. Content marketing has the power to bolster your firm’s profile and help position you as an expert in your field.
  • JUNTA 42  |  SATURDAY, JUNE 13, 2015
    [Companies] This Week in Content Marketing: Honda Fails to Go the Distance
    Honda holds off on being a media company (16:55): Last year, Honda looked to make a big splash by announcing that it was redirecting its budget for cable TV advertising into developing its own digital destination – the Honda Stage website and YouTube channel. This week’s show. Recorded live June 8, 2015; Length: 1:00:23).
  • BIZNOLOGY  |  WEDNESDAY, MAY 30, 2012
    [Companies] To Gate or Not to Gate, That Is the B-to-B Content Marketing Question
    The underlying assumption there is that people buy from companies that they trust—a valid point, to be sure.  Credit: Getty Images via @daylife. The debate involves aspects of both ROI and philosophy. Myself, I lean toward the “gate it” camp, and here’s why. Let’s look at the numbers.  But this data tends to be unreliable. 
  • HUBSPOT  |  SATURDAY, MAY 30, 2015
    [Companies] 7 Easy-to-Use Interactive Content Tools You Should Explore
    In a landscape where many organizations are increasingly focused on pumping out volume, companies that stand out are those that refuse to pile on. Rather than task their audience with consumption, and consumption alone, innovative companies are using interactive content to earn the attention of their audience and increase engagement.
  • SOCIAL MEDIA B2B  |  MONDAY, AUGUST 23, 2010
    [Companies] Find a B2B Social Media Internal Champion
    If you are charged with creating the social media part of that plan, it would help if there are others within your company who understand the value of social media and can spread the word. Here are some ways you can find other internal champions within your company. 1. Dear B2B Companies: Meta Tags Don’t Matter!
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 23, 2011
    [Companies] My totally awesome review of the book, Launch, by Michael A. Stelzner
    The book was designed to help marketers figure out how to best launch a company, website, product, or service—or how to take an existing company to the next level. I review the new book by Michael A. Stelzner, Launch , here. Who should read this book? It’s not just a book for social media marketers. feel vindicated. refused.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Companies] Don't Want Your Face Plastered All Over Google? You Have a Few Options
    This news came out via a change to the company''s Terms of Service. Last week, Google announced it''d be using users'' pictures (age 18+ only) in its advertisements, starting November 11, 2013. Great. Oh, and it''s not just your face -- it''s also your name, reviews, recommendations, and endorsements. but really? You know. Balance.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 24, 2015
    [Companies] Learn What AEC Clients Want, Straight from the Source
    He’d look for other specialist firms if his company ventured into a different arena. The private real estate developer noted that his firm had their go-to architecture firms and usually bids construction services to three construction companies from a shortlist of 8-10 companies in the area. Additional Resources.
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [Companies] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    Dave, a former sales rep, sales manager, VP of sales, competitive sales strategist, consultant, and sales trainer, has worked in 26 countries—with companies from the Fortune 10 to start-ups. Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. agree.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 17, 2014
    [Companies] When brand enemies unite: Big Blue takes a bite of the Apple
    It sees IBM not only selling iPhones and iPads into big business – but both companies working together to develop more than 100 ‘end-to-end mobile solutions’ Who’d have thought it? position in the BrandZ top 100 most valuable global brands list, profits at both companies have been stagnating of late.
  • HUBSPOT  |  SUNDAY, JANUARY 13, 2013
    [Companies] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
    Now that we’re in the swing of things, it seems like companies everywhere are picking up some serious steam. The real question is, how can your company take advantage of these updates to improve its own marketing? If your company has a mobile application, you might want to consider Digg’s new advertising option. Guess what.
  • 3D2B  |  TUESDAY, JANUARY 19, 2016
    [Companies] How to Maximize Results from the Most Effective B2B Content Marketing Tactic
    At many companies, event planning is all about the sizzle. Think about who you want your company representatives to interact with at the event. Since so few companies are sending snail mail anymore, it may give you an advantage. “Productivity is never an accident. Meyer, founder of the Success Motivation Institute. Be proactive.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 18, 2011
    [Companies] Getting Your Small Business Ready for Google+
    Another reason Google is a powerful contender in the battle with Facebook is positive brand perception.  As people decide on which companies to buy from, invest in, and work for, the Google brand ranked #4 among Top-Ranked Companies for Social Responsibility, above Coca-Cola.  Building Your Circle of Trust. For example using [link].
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 12, 2015
    [Companies] 7 Warning Signs Your Website Is In Serious Trouble
    By harmonizing your company’s goals with those of your website visitors as much as possible, you should find that both can be realized with little difficulty.  That means both a profitable company and happy visitors/prospects… it’s a win/win situation! It’s no surprise that users favor websites that actually work. Poor User Experience.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 5, 2011
    [Companies] 2012 Social Media Business Trends
    In a Fast Company article by Drew Neisser, “ Move Over Social Media; Here Comes Social Business ” he explains the reasons why every company should be thinking about becoming a social business. As the end of the year draws near, it’s time to start looking at social media trends for 2012. building communities, brands, mobile, etc.]?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 8, 2011
    [Companies] Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
    think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. Companies have realized that, so they are moving there as well. by Joe Chernov | Tweet this. She’s got the three “S’s” down pat: She’s smart , speedy and social. That’s critical.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 3, 2015
    [Companies] 2016 MarTech Planning: It’s Time for Evolution, Not Revolution
    Of course, in the end, it’s not about just filling the gaps; it’s about ensuring that your purchases will be of value to the company and align with your organization’s larger objectives. Scott leads the company’s go-to-market and marketing strategy focused on serving its growing customer base of marketers.
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Companies] HubSpot Launches Visionary New Product for Targeting Prospects
    Since 2006, HubSpot has been focused on driving a transformation in how companies interact with customers. We released an all-in-one platform that gives marketers control over every element of the inbound marketing process, and we've built our business on building software that helps our customers create marketing people love.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Companies] Busting 12 Myths about Marketing Automation Tools
    According to a 2013 study by Focus Research, 75% of companies using marketing automation see an ROI within 12 months, and 44% of companies see a return in just 6 months. 3. more important stat: 74% of top-performing companies use automated lead nurturing. Let me dispel 12 of those marketing automation myths: 1. Mine too!
  • DISCOVERORG  |  MONDAY, JUNE 1, 2015
    [Companies] Why Your 4 Paragraph Email Sucks
    For example : Amazon CEO and founder Jeff Bezos is known at his company for sending unnervingly short emails. A 4 Paragraph Email on Why Not to Write a 4 Paragraph Email. Dear Long Copy Emailer, I hope you are doing well. I Shorter emails are associated with people higher up on the food chain. In each of your 5 email accounts.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 20, 2015
    [Companies] How Visitor Tracking Works
    We explain how visitor tracking works and disclose the details of how companies are able to identify people and businesses that visit your website. The JavaScript code collects the IP address of the visitor and looks up the IP address against a database to identify the company associated with the IP. That’s basic tracking 101.
  • BLOG MY CALLS  |  WEDNESDAY, AUGUST 14, 2013
    [Companies] How Call Tracking Can Help Direct Mail Firms Get More Clients
    An HVAC company wants to send out mailers on a monthly or quarterly basis. Companies pay a lot of money for call recording. We work with a lot of direct mail agencies. These agencies routinely tell us that call tracking helps them get more clients. These direct mail agencies make more money because they use call tracking.
  • HUBSPOT  |  SATURDAY, JUNE 14, 2014
    [Companies] Which Game of Thrones Leader Are You? [Quiz]
    Maybe a character reminds you of a horrible boss at a previous company. Is life an imitation of art, or art an imitation of life? Sometimes, even in the most outlandish pieces of pop culture, we’re reminded of the every-day. Take Game of Thrones , for example. Maybe a character reminds you of your best friend you grew up with.
  • REVENUE JOURNAL  |  SATURDAY, JANUARY 7, 2012
    [Companies] "Was I Ever Wrong!"
    Steve O'Keefe, co-founder and COO of SixEstate , a newsblogging company, recently experienced the Roadmap to Revenue method for himself. He recently blogged about his experience, in an article entitled " Case Study: The Zhivago Method." " Here's what he discovered - about himself, his business, and his customers. thought I did.
  • VOLACCI  |  FRIDAY, MARCH 21, 2014
    [Companies] Business Tempo [Ben's Productivity Podcast]
    And then we also have on a quarterly basis we have what''s basically an annual meeting and if your company is growing quickly, you need to have annual meetings every quarter and that really sets the pace and lets everyone know where we''re going and what we''re doing. And that can change really, really quickly as your company grows.
  • ACSELLERANT  |  TUESDAY, JUNE 18, 2013
    [Companies] The Power of Story for B2B Marketing
    To use our bank CFO example – deploying your solution not only ensures compliance, but company officers sleep better (knowing they won’t be hauled off to jail), IT personnel are freed from manual processes (and therefore are more productive), and investors are assured the bank will avoid fines and penalties. People remember stories.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 10, 2011
    [Companies] How Businesses Use Social Media for Recruiting [INFOGRAPHIC]
    Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract, engage and win new customers. Erica Swallow of Mashable posted this and with so many out of work (and I was personally featured in the book Get Back to Work Faster ), I deemed it important to share – and I LOVE infographics.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 13, 2014
    [Companies] 2013 Marketing Survey Results: What Worked Best?
    According to MarketingSherpa’s 2013 Email Marketing Benchmark Survey, companies sending over 100,000 emails per month see a 94% return on investment; companies sending under 100,000 see a 139% return. It was in this spirit that we at Act-On first set out to do a monthly marketing survey, back in 2011. The bottom line to all this?
  • TONY ZAMBITO  |  WEDNESDAY, AUGUST 3, 2011
    [Companies] Future of Buyer Personas is Social - Part 5 (6 Essentials To Embedding Into Your Organization)
      Several Fortune 100 companies, such as Intel, have moved in this direction in the past decade.    Informing on adaptive strategies is becoming critical as many companies are faced with adapting to new buyer behaviors and new social dynamics as a result of the evolving social age. Image by Cristiano Betta via Flickr.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 19, 2013
    [Companies] Microsoft Office 365 Throws Email Marketers A Curve Ball
    The biggest users of Microsoft Office 365 are small to mid-sized companies. If you’re a marketer whose company uses a Microsoft Exchange server , here’s one possible solution: Log into your Exchange Admin Center and create a new rule. Microsoft Outlook is the second most popular email client, with 17% of the market. Click Save.
  • SOCIAL MEDIA B2B  |  FRIDAY, NOVEMBER 15, 2013
    [Companies] Latest Summary of New Twitter Features and B2B Best Practices
    Below are several articles that provide some in-depth coverage of these features, as well as a video explaining why B2B companies should be using Twitter and a Slideshare deck with best practices from leading Tweeters. As Twitter continues to grow, the company is making big changes more often and they’re easy to miss. Continue reading.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2011
    [Companies] How To Measure B2B Demand Generation
    Now if that is literally impossible for some companies, the next most important metric is the Pipeline Value of the Opportunities created directly from demand generation spend. How to measure B2B Marketing. This question was asked recently on Focus.com. I am cross-posting my answer here since this is a GREAT question. ———-.
  • BLOG MY CALLS  |  FRIDAY, JUNE 21, 2013
    [Companies] Why Can't You Stop Using Business Porn?
    Companies will lazily use stock photos in place of interesting images on their website. Companies are using stock photos more every day. Last winter we hosted a webinar with the Conversion Scientist Brian Massey. In the webinar he talked about something he called ''business porn.''. What is business porn? Copy and paste.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Companies] Emailing to the U.K.? Marketing Consent Just Got Specific
    At 45 pages I wouldn’t call it a quick read, but it’s designed to help companies quickly find relevant information and links about their particular issues and concerns. If you’re a direct marketer in the United Kingdom, your legal obligations just got clearer … and possibly more complicated. Last week, the U.K. Get the information. license.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 30, 2016
    [Companies] Event Marketing 101: Tips for Newbies
    raise company visibility in the community, position you as an industry player, make valuable industry contacts, etc.)? Hopefully, one of your first marketing investments was to have a logo designer create a signature look for your company. Gimmicks can work great to communicate your company’s persona. All rights reserved.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Companies] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive. Producing great content is even more expensive. So why not give it to them?”
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Companies] 5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]
    It''s as if selling to people who work at companies somehow regresses our interpersonal skills. The people who “Like” our company already know about us, but that doesn’t mean they even know what we sell, or that they’re ideal future customers. I once went to a marketing conference. I don''t remember the name of it. It''s so simple.
  • SYNECORE  |  FRIDAY, SEPTEMBER 11, 2015
    [Companies] Why Buyer Personas are Crucial to Inbound Marketing Success
    People love to feel like brands are reaching out to them personally; try including the contact’s first name, company name, job title, or any other information throughout the email to see the impact of personalization. Good morning/afternoon/evening/middle of the night. What is a buyer persona? Headshot (recommended). Details about Employment.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 4, 2012
    [Companies] Podcast: The Evolution of CRM in the Age of Social Media
    His company has been helping manufacturers close the loop between leads and sales for over 25 years. It also requires CRM and lead management programs that ultimately enable companies to track sales results. We are fortunate to have caught up with Russ Hill, President of Ultimate Lead Systems.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 16, 2013
    [Companies] 4 Signs Your Site Needs an Update
    For most companies, the website is the most important marketing material they have. periodic review and correction, like outlined above, can really help your website to continue to be something your company is proud of. Congratulations! You have a new baby website! It’s so cute, beautiful, and clean! Well, how long ago was that? years?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 20, 2011
    [Companies] Can You Crowdsource Brand Strategy?
    You see, Josh’s company recently merged with another company. That added even more brand banners to the company’s roster – 5 in all. The company can consolidate all those brands into one and concentrate all the marketing budget promoting it. Has your company been through a similar scenario?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Companies] 3 Top Social Automation Tools
    ” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. It might even be one of my most successful posts. HootSuite. SocialOomph.
  • B2B MARKETING ONLINE  |  WEDNESDAY, JUNE 2, 2010
    [Companies] Re-evaluation brings rewards
    There is no doubt that direct communication with prospective companies is a proven route for businesses to engage with key decision makers. When was the last time you produced a comprehensive strategic review of your company and critiqued your current business model? More importantly, how do they differentiate from their competitors?
  • CHIEFMARTECH  |  TUESDAY, APRIL 19, 2016
    [Companies] The 5 C’s model of Acrolinx’s award-winning Stackie
    At Acrolinx, we sell to large companies, such as IBM, Philips, and Boeing, and have a very clear account-based go-to-market strategy. As a company that publishes a lot of content, this is very important for us. The following is a guest post by Steve Rotter , CMO of Acrolinx. Thus, our customer-centric Stackie was born. So there it is.
<< 1 2 ... 120 121 122 123 124 ... 282 283 >>