HUBSPOT | TUESDAY, NOVEMBER 8, 2011
[Companies] 5 Ways to Totally Suck at Lead Nurturing
Company name? or too little (long after they've forgotten about your company). 78% of sales that start with a web inquiry get won by the first company that responds! Go you!) But now it's time to figure out how to effectively nurture those leads so your sales team can convert more of them into money-making sales. Hourly?) WRONG!
SAZBEAN | TUESDAY, NOVEMBER 5, 2013
[Companies] The Power of Being Recommended
'Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says. It makes sense. Since they’re trying to get us to spend money, their intensions are suspect. The answer? They have to make their brands the most recommended.
SAZBEAN | SATURDAY, OCTOBER 19, 2013
[Companies] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
Best Of News & Notes
EMAGAZINE B2B BLOG | THURSDAY, JULY 4, 2013
[Companies] What’s Happening in the World of B2B Online Marketing?
Crain’s BtoB Magazine and Bizo surveyed B2B marketers and found that the sales cycle has lengthened for 43% of B2B companies.” 'While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. B2B Web Strategy
SAZBEAN | FRIDAY, MAY 17, 2013
[Companies] Are Google’s Social Changes Enough?
With a whirlwind of announcements at its Google I/O developers conference this week, Google’s vast suite of social products is finally starting to look like it was created by a single company and not cobbled together via a series of haphazard acquisitions. Google+ is mostly a deserted island, at least compared to Facebook and Twitter.
SAZBEAN | WEDNESDAY, APRIL 24, 2013
[Companies] Your Web Foot Print Matters: Dealing with Online Customer Complaints
Although you cannot avoid criticism and as much as you would like to, you also cannot change what people are saying about you and your company—at least not directly. 'Let’s face it: nobody is really good at being receptive to criticism—especially criticism that is delivered in a manner that is more of an attack than anything else.
SAZBEAN | WEDNESDAY, APRIL 10, 2013
[Companies] Understanding and Celebrating the Little SEO Wins
At a certain point, a brand can get so large that any social win, no matter how big it would be to another company, is like pennies in a bucket. Drilling down into the Coca-Cola family and identifying the engagement and sales impact of those brands is going to be a far better judge of social media’s impact on the brand.
SAZBEAN | TUESDAY, MARCH 26, 2013
[Companies] The three steps to ‘shareability,’ sharing customer information within the firm
This determined how well companies managed their customer information and linked that capability to firm performance through the management of marketing metrics such as retention rate. Multichannel marketing means being able to deploy not only campaigns but content across channels in an integrated fashion. News & Notes
VOICE-BASED MARKETING | WEDNESDAY, MAY 29, 2013
[Companies] Take the Survey: Is Voice-Based Marketing Automation Right for You?
My company uses the phone to close business and provide customer support. 1 2 3 4 5 . My company allocates an important percentage of our marketing budget to advertising. 1 2 3 4 5. If you are asking yourself that question, the quick survey below can help. Statement. Your Rating.
LEADER NETWORKS | THURSDAY, MARCH 25, 2010
[Companies] The Role Of Social Engineering In Social Media
Next, perhaps, you will want the members to view a video on the site that discusses some company-centric new product offering. If you become too company-centric than the engagement crosses over into overt marketing and that is not the reason why your members are participating in the first place. Right. What are their needs?
VERTICAL RESPONSE | FRIDAY, MAY 31, 2013
[Companies] How to Build Your Twitter Community from Scratch
If you’re tweeting on behalf of your business, your Twitter handle is part of your brand, so choose a username that fits – typically your company name. If you already have a personal Twitter account, create a new one just for your company. Twitter allows me to change it, but none of my followers would recognize me.
HUBSPOT | FRIDAY, JANUARY 21, 2011
[Companies] 6 Steps to Fight Content Theft
Most of the time, the company handling the DNS Nameservers is also the company that does the hosting, so get in touch with them and squeal, and if they're not the host, they should be able to point you in the right direction. You’ve had that killer blog post out for the last few weeks, and at first everything was going smooth.
HUBSPOT | FRIDAY, MARCH 2, 2012
[Companies] A/B Testing in Action: 3 Real-Life Marketing Experiments
This test was produced for the 2011 Landing Page Optimization Summit held by MECLABS , the parent company of MarketingSherpa & MarketingExperiments. Our conclusion after conducting this A/B test was that emails sent by a real person are more likely to be clicked on than emails sent from a company name. B Testing: Landing Pages.
THE ROI GUY | FRIDAY, SEPTEMBER 13, 2013
[Companies] Interview Abstract: Why Selling with Value Requires Modern Tools + Modern Training
We have seen too many companies approach the Value Deficit with generic, one sized fits all value messaging. There’s been a huge change in life sciences and health insurance, much of it driven by what the insurance companies will pay and for what, and the affordable care act. Do you believe that this Value Deficit is the top issue?
ONPATH | MONDAY, SEPTEMBER 23, 2013
[Companies] Google Adwords for Dummies - Webinar September 25
AdWords lets every business from small online stores to Fortune 500 companies create targeted, cost-efficient advertising campaigns on search engines. 'Date : Wednesday September 25, 2013 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Twitter: #adwordswebinar. Register. Topics to be covered will include: 1. Can''t attend? No problem.
HUBSPOT | TUESDAY, MARCH 15, 2011
[Companies] Leveraging the Pounce Strategy to Increase Sales
Quickly scan their LinkedIn profile for connections, bits of data, company background, etc., Check their lead score in Salesforce and make sure that we have adjusted it for title and type of company (we specifically look for marketing and demand gen managers at companies that sell b2b), 4. Green Leads is a HubSpot customer.
SAVVY B2B MARKETING | MONDAY, JANUARY 23, 2012
[Companies] 10 Requirements to Deploy Successful Online Content Marketing
Quality Content – Never focus your content on yourself or your company. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing. You have to morally bribe them with a quid pro quo transaction.
EMAGAZINE B2B BLOG | TUESDAY, JULY 16, 2013
[Companies] Pay attention to that (wo)man behind the curtain! (Part 2)
I like working with multiple clients – its far more interesting than making plans for just one company,” she said. All with a mission to maximize her clients’ results. Lee loves being able to relate to her clients’ wants and needs, frustrations and victories – because she was initially a client at eMagine herself!
SAZBEAN | SATURDAY, MAY 4, 2013
[Companies] Top Internet strategy, marketing and technology links for the week of May 4, 2013
The Advanced Guide to Content Marketing (Quick Sprout) 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions (Ignite Social Media) B2B Content Marketing: It’s All About Leads and Original Content (Brand Watch) Who Are The Most Creative People In Social Media Marketing? News & Notes
SAZBEAN | THURSDAY, MARCH 21, 2013
[Companies] Social Media Works Precisely Because Consumers Think it Doesn’t
Then another company popped up with a counter study that showed the flaw in the original poll’s design. A few days ago, my husband looked up at me from over his laptop and said “Yahoo has a poll asking people if social media influences their buying decisions.” ” “It doesn’t.” News & Notes
SYNECORE | MONDAY, JANUARY 14, 2013
[Companies] Will 3D Printing Change Manufacturing as We Know It?
As I write this, a surprising number of companies in multiple industry segments use elements of 3D printing technology in product design and refinement, even though most are not yet using 3D printers to churn out an end product. Once the company found out about the project, Stratasys quickly repo-ed its printer from Wilson. WHAT A CAD!
WRITTENT | MONDAY, JANUARY 13, 2014
[Companies] 10 Bizarre Inbound Marketing Strategies that Actually Work
There’s a number of notable companies with really creative copywriting which stands out against their competition – Betabrand and AppSumo are two famous examples of companies which use humor and slang with great results. 'Image credit: FreeDigitalPhotos. There’s nothing old in the world of inbound marketing. Be Wacky. QR Codes.
WINDMILL NETWORKING | THURSDAY, JULY 7, 2011
[Companies] 5 Alternative Ways to Search Twitter for People by Location
Instead of creating everything themselves, they let 3rd party companies come up with thousands of applications for the needs of any given user (of course, recently Twitter has begun to buy back some of these strategic 3rd party apps like Tweetdeck…). That’s where Twitter’s APIs come in. How do I find them? Not Usable. WRONG!
MARKETING INTERACTIONS | SATURDAY, MAY 22, 2010
[Companies] Takeaways from The Great Content Marketing Experiment
Companies spend months planning launches. Last week, John Bottom ( @basebot ) from Base One Group in the UK took a unique approach to his presentation at the IDM conference. He designed an experiment to show 150 B2B marketers the impact that can be achieved with content marketing. What is the single biggest obstacle to achieving it? Doubtful.
MODERN B2B MARKETING | MONDAY, DECEMBER 7, 2009
[Companies] 16 Must-Read B2B Marketing Strategy Ebooks
B2B marketers can discover the top 7 problems passed along from organization to organization as marketers switch companies, as well as their solutions. B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Enjoy!
SALES INTELLIGENCE VIEW | FRIDAY, DECEMBER 2, 2011
[Companies] 10 Must-Read Blog Posts to Wrap Up Q4
CEOs on Sales – What Company Leaders Want from Sales Leaders – The Sales Operations Blog. You’ve finished your leftover turkey and the Christmas lights are starting to come up (cue Jingle Bell Rock!)…time …time to relax and look forward to the holidays? Wrong. At least not totally wrong. Advocate. Sales 2.0
B2B MARKETING SAVVY | TUESDAY, AUGUST 4, 2009
[Companies] Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits
When defining quotations PR people worry not about what will motivate the target audience to evaluate a product or service … another critical step in relationship building … but rather whether person quoted from “our” company is the same rank as they person quoted from “their” company. No one is blameless. Welcome!
BIZNOLOGY | TUESDAY, SEPTEMBER 10, 2013
[Companies] My social media marketing posts from 2011
Read more… Blogger outreach is scary — I am still surprised that many companies don’t do blogger outreach, even today. 'I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. call this “fire for effect.” It’s also living proof of Rule 34. For real effect.
HUBSPOT | MONDAY, MARCH 5, 2012
[Companies] The Metrics You Need to Measure Marketing Automation Effectiveness
But the companies that don't get burned by using marketing automation software incorrectly or prematurely all have one thing in common: they are using metrics to determine whether their marketing automation is effective. But there are four basic types with which any company interested in implementing marketing automation should be concerned.
DIGITAL B2B MARKETING | TUESDAY, JUNE 28, 2011
[Companies] Three Questions for Measuring Social, Not Media
As companies develop social media plans and programs, anticipating the ways social media will deliver ROI is a challenge few have addressed. Most companies quickly implement traditional media measurements, slightly adapted for social media. You Manage What You Measure. Are your answers the returns you are expecting from social media?
INBOUND SALES NETWORK | THURSDAY, SEPTEMBER 13, 2012
[Companies] B2B Marketing: Cost Center or Revenue Engine?
Companies need to stop talking about meaningless metrics that have nothing to do with the bottom line. Return on Marketing Investment (ROMI) is a relatively new metric, but unlike other vanity metrics, it is the one that will have executives at your company looking at marketing as a profit center instead of an expense. The Bottom Line.
E-STORM | TUESDAY, DECEMBER 21, 2010
[Companies] Navigating the 2011 Display Advertising Landscape | e-storm.
Display advertising allows companies to tap local markets through robust demographic segmentation and receive measured results for their investment. Overall, media companies employ 124,600 or 14 percent few now than in December 2007. Facebook alone, now encircling 600+ million users, took in $2 billion in display advertising revenue.
MODERN B2B MARKETING | TUESDAY, MARCH 29, 2011
[Companies] What is Revenue Performance Management? A Whiteboard Session
It begins with the need for companies to grow revenue. As we come out of the recession, we’re seeing the stock market at record highs, and companies with record profits even as revenue has been flat or down. Companies have to find a way to get growth back on the board by increasing their revenue. The Revenue Imperative.
FEARLESS COMPETITOR | SUNDAY, JUNE 2, 2013
[Companies] How the famous marketing expert Guy Kawasaki Manages Social Media
My goal is to earn the right to promote my books, companies, or causes to them just as NPR earns the right to run fundraising telethons from time to time. This Facebook Page is a branding effort for “Guy’s companies,” which are primarily my books. 'How I Post—A Social-Media Core Dump. Twitter On Twitter, I’m @GuyKawasaki.
BLOG MY CALLS | WEDNESDAY, JUNE 5, 2013
[Companies] 4 Ways to Generate More Leads by the End of the Day
You can target specific companies, employees, titles, or even groups that people share on LinkedIn. 'Many of the blogs we write on Blog.LogMyCalls.com focus on long term ways to generate traffic, leads, and success. Long term strategies are important, but sometimes you just need leads quickly. Sometimes you have to have leads today.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 8, 2011
[Companies] The Last Blog Post- What Marketers can learn from The Last Lecture
It is in these brick walls that we have to climb that we can push the awareness of our products further, ensure our companies reputation is a little bit stronger, and focus in on the proper segments just a little bit better. It’s in the flaws of our products that our customers really see the personality of our company. technologies?
SAZBEAN | MONDAY, MARCH 5, 2012
[Companies] Bridging Customers From Social Media to Your Site — Future of Publishing
social media instead of on their websites… …Companies set up Facebook and Twitter profiles but they still didn’t reach their pre-social media. level of engagement… …But now publishers and companies have the tools to win their customers back! win them back! bridge through social media! Social Networks
HUBSPOT | FRIDAY, JUNE 29, 2012
[Companies] 21 Internet Marketing Stats That Will Blow Your Mind
3) On average, companies respond to only 30% of social media fans' feedback. Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings? Take a gander! Tweet This Stat! 14) U.S.
HUBSPOT | SUNDAY, JULY 29, 2012
[Companies] The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
Our friends at Search Engine Land brought us the latest update from another company never short on changes -- Google, of course. Or that 52% of Facebook users have stopped following a company because its updates became too boring or repetitive? Oh man, how good does that egg look? It got me thinking. Got your two eggs sunny side up?
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 27, 2013
[Companies] How do you choose the right WordPress hosting solution for your websites?
Managed WordPress Hosting means that a company like WP Engine takes care of all the technical details of the hosting and makes sure that your WordPress site is served quickly, usually under a second, and that speed scales with high traffic loads. 'This is a sponsored post for WPEngine, the hosting site for Fearless Competitor. Security.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 23, 2010
[Companies] The NEW “Four P’s” of marketing
Five years ago, would you consider a shoe company to be a significant publisher? Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the way we communicate and go to market. People. Publicly. Permanently. Presence. Not cheap.
EARNEST ABOUT B2B | THURSDAY, JUNE 10, 2010
[Companies] Vital Statistics for B2B Marketers – the video
And while sample sizes always vary, as does the rigour with which different companies approach research, we genuinely believe the figures quoted here bear some semblance to the reality of what’s really going on out there. Every week new statistics are emerging with sometimes contradictory views on the trends impacting B2B marketing.
HUBSPOT | TUESDAY, AUGUST 30, 2011
[Companies] 33% of B2B Marketers Don't Measure Marketing ROI [Data]
To put it bluntly, if you're a marketer and you're not reporting your return on investment to your company's executives, then you have a problem. In new research reported by eMarketer , a B2B marketing survey conducted by Sagefrog Marketing Group revealed that 68% of B2B companies in the U.S. Did you read that title? at all.
BIZNOLOGY | FRIDAY, OCTOBER 12, 2012
[Companies] Being Honest About Digital Marketing
Sief, a former colleague of mine, has an MBA from a top business school and is a rising star at a technology company. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. have essentially given up evangelizing the medium. I’m not either.”
CONNECT THE DOCS | WEDNESDAY, OCTOBER 28, 2009
[Companies] Keep it Interesting: Strategies for Great Interviews
Can you give a specific example of how your company uses content marketing? Whether you watch them on TV, hear them on the radio, read them online or in the newspaper - you absorb a lot of information through interviews. News organizations rely on interviews to get information from authority figures and to show the different sides of a story.
REPUTATION TO REVENUE | WEDNESDAY, MAY 19, 2010
[Companies] Four steps to strengthening B2B customer connections
Big company CEOs are struggling mightily, as the IBM report notes, with "the complexity of operating in an increasingly volatile and uncertain world." Companies that take customer satisfaction seriously put serious incentives in place to support the right behavior. Is this really news? Isn't this just Marketing 101? Well, sort of.
HUBSPOT | WEDNESDAY, AUGUST 14, 2013
[Companies] Inspirational Quotes From the Late, Great Steve Jobs [SlideShare]
In 1985, the board threw him out of his own company. 'Steve Jobs led an incredible life. He co-founded Apple Computer in 1976. In 1996, they brought him back to save the place, which was in danger of going out of business. Over the next 15 years, Jobs led the most amazing turnaround in corporate history. And you''d be right.
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 24, 2013
[Companies] Marketing and Networking, a Powerful One-Two Punch
For a career sales guy who has long been pretty hard on marketing, I must say it’s nice to hear, after having been introduced from a partner to a high level contact, that “AG Salesworks is the company that keeps popping up everywhere.”. 'Over this past year I have made an effort to devote more of my time to networking. Probably not. Probably.
SALES PROSPECTING PERSPECTIVES | THURSDAY, APRIL 18, 2013
[Companies] Are Your Prospecting Strategies Standardized?
No one wants to feel like they are being pitched to while gaining a good understanding of what it is your company does. 'Last week I attended the AA-ISP Leadership Summit in Chicago. While I was there, I noticed some interesting behaviors and practices by some of the vendors who were exhibiting. Why would that strategy differ?
SALES PROSPECTING PERSPECTIVES | MONDAY, APRIL 15, 2013
[Companies] Are Your Inside Sales Reps Prospecting With Too Much Collateral?
currently support two clients: one is a company that works with business decision management technology and the other one provides after market customer support software. 'As a business development representative, I am armed with collateral to help prospects gain insight into my client’s products and services.
SOCIAL MEDIA B2B | THURSDAY, OCTOBER 31, 2013
[Companies] The Difference Between B2B and B2C Digital Marketing
B2B companies, on the other hand, have a better handle on who they’re targeting and where they are, a natural inclination which is also easier to solve. 'I was tempted to write a list of seven or so ideas on the differences between B2B and B2C marketing. It’s important that we recognize the shift in how similar B2B and B2C have become.
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 10, 2010
[Companies] This Week’s Inspiring B2B Social Media Posts
There’s an impression sometimes that in business-to-business companies, social media just doesn’t have a strong case. IBM is often ranked in the top 50 of US companies in terms of social media savviness, but like most companies which sell indirect that savviness does not necessarily translate down through the channel.
SOCIAL MEDIA B2B | WEDNESDAY, MAY 1, 2013
[Companies] 10 Ideas to Make Boring B2B Social Media Posts Captivating
'Many B2B marketers are still trying to figure out social media for their companies. Years of product marketing driven writing, or content as we now call it, has honed their skills on features-based marketing. No matter how exciting your products and services are, this kind of marketing is boring. Start by making it remarkable! Use Video.
ANNUITAS GROUP | MONDAY, MARCH 11, 2013
[Companies] Email Deliverability Drives Revenue Part II
Bounces (Hard and Soft). - Use caution with list append and acquisition companies. List hygiene. know, it’s a very sexy topic, right? Well, get ready to dive in because list hygiene is an essential piece of your overall email deliverability strategy that will help drive revenue. Complaints. Engagement includes: - Opens. Clicks. Inactives.
B2B VOICES | MONDAY, APRIL 11, 2011
[Companies] Book Review: Empowered Is More Than Empty Words
As important as that may be, those efforts won’t scale at a larger company without the support of senior management and IT. Forrester’s Josh Bernoff and Ted Schadler’s New Book Is a Practical Guide for Unleashing Social Innovation by Employees. Let’s get right to it: I highly recommend this book.
VOLACCI | FRIDAY, AUGUST 2, 2013
[Companies] Measure Metrics Like an Email Marketing Expert
What advice would you give companies putting together their first newsletter, or overhauling their email branding? 'Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Clicks. Visits. Unsubscribes. Bounces. Subscribers.
HUBSPOT | TUESDAY, JANUARY 17, 2012
[Companies] How to Use Email to Transform Leads Into Sales
If the first lead nurturing email they receive is too focused on your company or on scheduling an appointment with a sales rep, it will probably get ignored, deleted, or marked as spam. Let's start with some common sense: don't spam your leads. Think about your leads' experiences, not about yourself. Move your leads toward sales-ready offers.
HUBSPOT | WEDNESDAY, NOVEMBER 21, 2012
[Companies] Marketing Automation: Why You're Doing it Wrong
This really is the Holy Grail of marketing automation, and it’s surprising how few companies do it. How long do you put up with marketing emails from companies who you don’t intend to buy something from? It’s something that affects you today -- not the next generation of marketers at your company. guess you could ask Ralphie.
HUBSPOT | MONDAY, OCTOBER 15, 2012
[Companies] The Reports You Need to Keep Sales & Marketing Accountable
The mistrust and miscommunication that’s so often found between the two teams can act like an anchor on your company’s growth rate. By contrast, companies with poor alignment saw revenues decline by 4%. This monthly report should be shared with the entire company. Dashboards. The Marketing Dashboard. Sales Dashboards.
ENGAGE | MONDAY, JANUARY 9, 2012
[Companies] Why the Best Social Media Begins Offline
We were told the change would improve workflow, encourage collaboration, and usher the company into a new era of creative thinking. If you work at an association or company that produces targeted content in the form of magazines, videos, or web sites for its constituents or clients, a lot. There was plenty to get excited about.
SYNECORE | TUESDAY, APRIL 30, 2013
[Companies] SoLoMo: The What and the Why
In the past, a company’s social, local, and mobile marketing efforts have been silo-ed. 'There is currently much buzz, and much debate, in business and marketing circles over the meaning and usage of the term SoLoMo (social, local, mobile). WHAT IS SoLoMo? Mobile is the medium of connection between your brand and its prospects and customers.
VERTICAL RESPONSE | THURSDAY, MAY 16, 2013
[Companies] Make Your Website Rock: 3 Cool Tools
Conduit’s mobile app maker is equally as friendly with a nice selection of designs and templates, you can customize your app to complement your company look and feel and you’re good to go. 'One of the core ingredients to any online business is a solid website. Here’s a breakdown of three I’m really into right now: 1.
JILL KONRATH'S SELLING TO BIG COMPANIES | SUNDAY, MARCH 20, 2011
[Companies] FREE 3/24 Webinar: Sales 2.0 Tools To Sell By
On March 24th from 12 -2:00 pm ET, I'll be joining Jill Konrath, author of SNAP Selling and Selling to Big Companies on her Sales Productivity Summit webinar sponsored by HubSpot. Today's guest post is from Mike Damphousse, CEO/CMO of Green Leads and demand generation expert. _. tools. What are your Must Have sales tools?
MARKETING ACTION | MONDAY, FEBRUARY 10, 2014
[Companies] 5 Traits of Great Marketing Content
From case studies, white papers, and videos to blog posts, webcasts, and eBooks, it’s critical to have content readily available (and findable) that answers buyers’ questions, addresses their business needs and pain points, and helps them visualize a successful working relationship with your company. 'Eighty percent. Sign Up Today.
WRITTENT | WEDNESDAY, APRIL 10, 2013
[Companies] 17 Ways to Recycle Content and Triple Its Lifespan
'Can a company ever have too much branded content ? The introduction to that carefully-researched eBook or whitepaper your company just published probably summarizes the entire project and builds suspense in a few paragraphs. Companies who increase their total landing pages from 10 to 15 see a 55% increase in fresh leads.
FEARLESS COMPETITOR | SUNDAY, SEPTEMBER 1, 2013
[Companies] Should Advocates Be Part of your Marketing Strategy?
This article points out the need to find and promote your company’s advocates. In fact, Mark Organ, the founder of Eloqua, is the man behind this fresh and fast-growing company. Companies like Act-On Software and DemandBase have achieved great things with advocacy programs. You’re an advocate for that restaurant.
FEARLESS COMPETITOR | THURSDAY, APRIL 11, 2013
[Companies] Are you a CMO or VP of Marketing? If so, learn about digital marketing from CMO’s Speak, a new Silverpop white paper (by yours truly)
This new white paper from Silverpop , penned by Jeff Ogden of the digital marketing company Find New Customers (His fourth white paper to date) shares ideas and insights from some of the top CMOs in America. The author of this white paper is Jeff Ogden of the digital marketing company Find New Customers. 'Buffer. What do you think?
MODERN B2B MARKETING | FRIDAY, JUNE 7, 2013
[Companies] 6 Tips for Effective Marketing with Twitter Lead Generation Cards
Also, they don’t capture company. Don’t stop when the name is acquired–send a follow-up email to ensure the lead is engaged with your company/product. 'Author: Dennis Bronnikov Looking for an easy way to capture lead information on Twitter? Good news! What is a Lead Generation Card? Email Address. Twitter Username.
DIGITAL VOICES | MONDAY, JANUARY 13, 2014
[Companies] 3 SMAC Stack Predictions for the New Year
There has been a lot of recent talk about Geo-location based offers but not many companies have actually explored this. In 2014 and beyond, we believe that companies will offer rich interactive tools, solutions, and experiences similar to ADI’s Signal Chain Designer. last 2011, to more than $241 billion in 2020 4.
VOICE-BASED MARKETING | MONDAY, JANUARY 20, 2014
[Companies] Measuring the ROI of Trade Show Event Marketing
Nicole: “A vast amount of information is typically housed on company websites, so most marketing activity is designed to drive online traffic. But how do you know which website visitors can be attributed to the company’s presence at an event, and which are leads from other sources? Why Events Matter. Share thought leadership.
MARKETING ACTION | THURSDAY, AUGUST 15, 2013
[Companies] Content Marketing: What Would Cisco Do?
'Having trouble getting your company behind a content marketing strategy? Imagine for just a moment how difficult it might be to spearhead a content initiative inside such a behemoth company. With $46B in revenue in 2012 and over 70,000 employees spread around the world, Cisco is a giant. Two years ago, Heather went on maternity leave.
HUBSPOT | FRIDAY, DECEMBER 2, 2011
[Companies] YouTube Gets Way More Social With Facebook, Google+ Integration
So if they click on the new tabs in YouTube showcasing video content from their Facebook and Google+ connections, they'll see your video there even if they're not subscribed to the videos your company publishes on YouTube. Trending & Popular Videos. Clicking these tabs will reveal the most popular video content from the YouTube community.
VIRALLY BLOG | WEDNESDAY, MARCH 27, 2013
[Companies] 2023. The future of content marketing and what it means for you
Instead of using ads which turn people off, the platform offers relevant articles, and companies pay for that traffic. “As marketing automation becomes more widely understood, it will be purchased by less sophisticated companies.” Automated Insights are a company which get computers to write articles. Trends.
B2B MARKETING INSIDER | THURSDAY, MARCH 10, 2011
[Companies] What Google’s New Algorithm Means For You
will outline the announcements in simple terms and provide some tips for the B2B Marketer to ensure all your hard work pays off in the form of inbound traffic to your personal blog or company website. Fill out a Google Profile for you and your key executives linking to your company blog and other social profiles. Relevance is key.
HUBSPOT | TUESDAY, DECEMBER 18, 2012
[Companies] What Your Sales & Marketing Teams SHOULD Be Talking About
After all, if you’re going to effectively close customers and generate more business for your company, you’re going to need to make sure your marketing team is not only providing your sales team with quality leads, but that you’re also providing them with the information they need to have the best shot at converting those leads into customers.
TRADESMEN INSIGHTS | TUESDAY, JULY 9, 2013
[Companies] Major Trends in the B-to-B Space According to Google
Videos - More companies in the B-to-B space are creating videos. Digital marketing to reinforce the sales force - By the time a B-to-B purchaser actually engages with a company or sales rep, they’re 57% of the way through the decision process. Internet usage among the B-to-B sector jumped from 71% to 88% over the last year.
ENGAGE | THURSDAY, AUGUST 18, 2011
[Companies] 4 Tips for Developing a Blog Comment Policy
Transparency gains trust, especially when owning up to your company’s mishaps. study showed that when companies listened and proactively responded to disgruntled customers, 33% turned around and posted a positive review and 34% deleted their original negative review. But not feeding the trolls is a lot easier said than done.
B2B LEAD GENERATION BLOG | MONDAY, SEPTEMBER 23, 2013
[Companies] Lead Generation: How using science increased teleprospecting sales handoffs 304%
Relevancy : In their mind, the prospect is asking, “Are you relevant to me and my company?”. 'Tweet I have a confession to make. There’s something I wish I would have known when I wrote my best-seller, Lead Generation for the Complex Sale. So, I wanted to see if this heuristic could be applied to lead generation through teleprospecting.
HUBSPOT | MONDAY, JUNE 13, 2011
[Companies] 3 Marketing Lessons From HubSpot Customer Benchmarks [New Data]
Conversion Rates are Agnostic to Company Size We also calculated the visit-to-lead conversion rates based on company size. And there was no correlation between the conversion rates and the size of the company. Visit-to-lead conversion rate for 1-5 employee companies? For 51-200 employee companies? Monthly Leads.
B2B MARKETING INSIDER | WEDNESDAY, JULY 6, 2011
[Companies] 5 Questions on Social Media With Michael Brenner
started in client service for the Nielsen company. think the biggest challenge facing software companies is the amount of disruption in the world of business. The growth in the amount of information companies must store, manage and process, referred to as “Big data,” is causing companies’ IT infrastructures to strain.
SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 27, 2010
[Companies] Savvy Speaks: What Makes a GREAT Case Study?
You do that in two ways: Focus on the customer's situation and what the company achieved by using your solution. Ah, the case study. short, sweet and to-the-point story with a happily ever after ending that is sure to have clients clamoring for your solution. Pace the story in a way that builds expectations and tension. Be conversational.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 9, 2012
[Companies] Selling, It's What You Do!
Suppose your company makes glue,” the author says, “If you think that you sell glue (a noun), you’ll talk about features and functions. The other day, I came across an article on Inc. Magazine’s website, 8 Easy Ways to Increase Sales. It was an incredibly informative piece on selling more by not selling harder, but smarter. Genius!
FUNNEL FOCUS | TUESDAY, FEBRUARY 1, 2011
[Companies] New Webinar: Lead Nurturing After the Sales Handoff: Accelerate the Buying Process
As companies work to build processes that support the buying journey from contact to close, Marketing and Sales become unified around one goal – driving revenue. Therefore, marketers need to adjust their marketing processes to reach farther across the funnel. So Join us in this webinar to find out. 10am Pacific/1pm Eastern. Duration: 1 hour.
VIDYARD | MONDAY, JANUARY 21, 2013
[Companies] Vidyard Launches Integration with HubSpot!
As many of you may know our mission here at Vidyard is to transform how companies grow their business with video. The numbers are astounding, yet video is still vastly under-represented in most companies’ sales and marketing mix. 'Whoohoo! Total time they spend watching your content. The most recently watched video. Blog Product New
B2B MARKETING MENTOR | THURSDAY, AUGUST 29, 2013
[Companies] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
Here, we examine how we planned and executed our virtual event to illustrate why companies should consider hosting their own, and offer advice on how to drive the maximum amount of registrants and attendees to make a virtual event a real success. We particularly find value in hosting them ourselves. Why Virtual Events? 3,126 attendees.
BIZNOLOGY | FRIDAY, DECEMBER 7, 2012
[Companies] What the State of Social Media Today Means for 2013 Marketing Plans
And, the always-excellent Mary Meeker presented her Internet Trends report at Stanford, concluding that we haven’t seen it all yet – there’s much more to come with tech and mobile companies. Photo credit: Great British Chefs. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics.
SALES CHALLENGER | TUESDAY, NOVEMBER 5, 2013
[Companies] Incorporating Technology into End-User Training
This member was in the midst of a transition in their customer training approach, going from primarily in-person, to an increasingly technological method of delivering training to customers—and wanted to learn how other companies had incorporated technology into their end-user training models. This blend helps to satisfy all customer types.
HUBSPOT | TUESDAY, MAY 21, 2013
[Companies] Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
Bonus Tip: Some companies track a specific phrase at the bottom of each piece of published content, which can be more effective than trying to monitor a different phrase for each piece of content they produce.). Another situation you could run into is a website or company more popular than your own stealing your content. Not cool.
THE EFFECTIVE MARKETER | FRIDAY, DECEMBER 28, 2012
[Companies] Content Quantity Versus Quality
When talking with other companies about content marketing, the discussion is often steered to how much content to create. How much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View. How many Hobbit books can there be? The tower of Hobbit books.
MEASURABLE MARKETING | TUESDAY, DECEMBER 6, 2011
[Companies] Email Content: Best Practices Every Marketer Should Be Aware Of
• Does the “From" line contain a recognizable company name? Email marketing plays a fundamental role in today’s. marketing efforts. Whether it’s attracting new customers, nurturing leads, developing loyalty or transactional messaging, there are standard best practices for email content. Engagement. Action. Metrics.
TOM PISELLO | TUESDAY, SEPTEMBER 21, 2010
[Companies] Is Marketing Too Busy? The Forgotten Sales Professional
According to Forrester, companies are spending worldwide, on average, 19% of their Sales, General and Administrative costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. B2B Companies are Really Content Companies, But is. Tuesday, September 21, 2010 Is Marketing Too Busy? They do if they are.
SMASHMOUTH MARKETING | THURSDAY, MARCH 19, 2009
[Companies] Poker Equity and Marketing II - Lead Equity Explained
Instead of thinking about the obvious success of a program, you will start thinking about the value of a lead as it contributes to the company. In the case of lead equity, the industry that your company thinks provides the hot leads are worth less overall than the bad leads. Ok, fair warning. Geek Time! Let me explain. Good program.
WONDERING OUT LOUD | TUESDAY, SEPTEMBER 20, 2011
[Companies] It’s hard to argue with Search Engine Land’s B2B Social Media tips
The article – while using the work “tips” – actually outlines four reasons B2B companies need to be involved in social media. If you’re not doing these things for your company, others will do it for you. Better position your brand. Engage prospects & customers. Improve customer service.
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 3, 2010
[Companies] Social Media B2B Editor Speaking at Upcoming Conferences
will be both presenting and moderating on a variety of topics, although they are variations on a theme, social media for B2B companies. How companies are utilizing new sales techniques and outlets. I have a number of speaking engagements coming up this fall and I wanted to highlight them here. September 23. Atlanta, GA. Greensboro NC.
SALES PROSPECTING PERSPECTIVES | MONDAY, MARCH 3, 2014
[Companies] Being a Millennial in Inside Sales
Everyone’s perspectives are different and new ideas can help improve a company’s culture 'I’m going to say a word. And immediately you are going to form an assumption, positive or negative, about this word. You can’t help it, because that’s how we react as humans. The word is: Millennial. This is the great thing about my generation.
MARKETING ACTION | THURSDAY, MARCH 14, 2013
[Companies] Microsoft Dynamics CRM Integration with Act-On Software
For example, campaigns targeting companies with a certain number of employees or a specific geographic region need those relevant data fields pulled as well. Dan Radu is the Marketing Automation Consultant for Macromator , an independent company based in Toronto, Ontario. We’d love to see you. Understand the synchronization.
CONFLUENT FORMS | TUESDAY, APRIL 10, 2012
[Companies] What should my website redesign cost?
We've also seen companies charge over $1 million, have a team of 50, and deliver a basic 5 page website after over a year of process. We get asked how much a website should cost at least once a week. It can be by friends, friends of friends, business connections, anyone really. If only it were easy to give a good answer.
B2B MARKETING CONFIDENTIAL | MONDAY, DECEMBER 21, 2009
[Companies] Part 2 of Latent Pipeline: Digital Topography
skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Notice, it uses the same type of graphic as we used to describe latent pipeline: On the left-most side of the pipeline are "company sites".
BUSINESS GROWTH DEVELOPMENT | SATURDAY, DECEMBER 11, 2010
[Companies] Even Customers Can Be Evil
Not so long ago I had a nasty run in with a company who’s now disgraced director tried to trash the organisations success by illegally forcing out a co-director that was responsible for bringing me into the business and helping to turn it around. How To Spot Evil In Business Before I go on, let me be clear by what I mean by Evil.
THE ROI GUY | TUESDAY, FEBRUARY 15, 2011
[Companies] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. B2B Companies are Really Content Companies, But is. Tom then served Gartner as a Managing VP. Latest Research.