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  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 27, 2013
    [Companies] Join @SocialEmployee (McGraw-Hill, 2013) Google+ Community
    'With our new McGraw-Hill book, The Social Employee: How Great Companies Make Social Media Work , now among Amazon’s top sellers in several business categories, we have found ourselves engaged in a wealth of exciting conversations regarding the content of the book. Peak inside The Social Employee and order your copy today!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 7, 2010
    [Companies] The End of The Trust Agent?
    But last week might have been his biggest buzz-killer when he revealed he charges $22,000 for a day of his services and then subsequently posted (and dropped) an appeal for un-paid interns for his company. Selling of his products, services, companies, book, affiliate links, and paid sponsors became a common theme. Or will it? 
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 18, 2014
    [Companies] Grow Your Email List Using Twitter Lead Generation Cards
    You’ll need to answer a few questions about your company and you’ll be prompted to put in a credit card number. • Set up a “collector” Next, you’ll be prompted to select a company to collect the information. They’re called CRM (customer relationship management) companies. Interested?
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Companies] A Primer on Getting Started with Google+ Business Pages
    You need to direct them there from your company website and provide relevant content that people will want to engage with and share that content. With more than 40 million users Google+ is growing as a social media powerhouse. Share lots of pictures : Google plus is optimized for sharing photos. It is as effective as you make it.
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Companies] A Primer on Getting Started with Google+ Business Pages
    You need to direct them there from your company website and provide relevant content that people will want to engage with and share that content. With more than 40 million users Google+ is growing as a social media powerhouse. Share lots of pictures : Google plus is optimized for sharing photos. It is as effective as you make it.
  • FATHOM  |  MONDAY, JULY 7, 2014
    [Companies] Laws of Marketing Power: Action Over Argument
    We marketers love to make arguments: Why one product is better than another, why one service solves all your problems, why this company is superior to that company, why you’ll feel better with one brand vs. another. ” Consider company websites. Contributing to your own company blog can have the same effect for you.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Companies] 5 Reasons To Check out the Modern Marketing Tour
    Learn how companies are creating ideal customers with the right mix of marketing art and science. 'by Amanda Batista | Tweet this Mark your calendars! The Modern Marketing Tour (formerly known as the Road to Revenue Tour) is coming to a city near you! Here are 5 opportunities to learn and grow your marketing insight; join us in your city!
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Companies] Stop Linking to Our Website or We'll Call Our Lawyers
    According to the letter sent by the lawyer, the link from Christine's website resulted in "material financial loses [sic] to the company.". How on earth would an outbound link result in material financial losses to a company, you might ask? Said nobody, ever. tweeted a pretty bewildering story our way. Over an Inbound Link. slander?
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Companies] How Promotions Really Work: The No-Nonsense Guide to Progressing in Your Career
    For example, if you are an accountant reporting directly to a tax director who plans to stay in his position for a few years, you''ll probably have to move to a different company or department within your current company. This isn''t actually true for the vast majority of companies. why weren''t they? Yes, yes there is.
  • MARKETING ACTION  |  MONDAY, DECEMBER 22, 2014
    [Companies] What’s the Word? New Additions to the Digital Marketing Glossary
    Check out a few examples of companies that are getting it right (and a few that are doing it wrong). For example, during a power outage, a flashlight company might add a hashtag about a local blackout to promote their product. Companies should tread carefully when trying to jack the news. Geographical Targeting. in 2014 to 42.4%
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Companies] Is Your Social Media Strategy Dynamic?
    Recently writer Belle Beth Cooper penned a fascinating article for the Buffer blog, “ 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy, ” which also ran on Fast Company. First, make sure you create a high-quality company page. And if you’re not using it – why not? So there they are. See if Ms.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Companies] Should You Market to Pain or Persona?
    For example, if you sell accounting software, one persona might be middle-aged males who are controllers at mid-sized retail companies. ' I just had an interesting conversation about campaign targeting with a really smart client. The technical definition of persona is “the way you present yourself to the world.” But Carpe occasio.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 7, 2014
    [Companies] 4 Ways Inside Sales Reps Are Like Hunger Games Tributes
    Many companies will use games or contests to promote competition among inside sales reps ( gamification ). 'Sales Prospecting Perspectives is pleased to bring you a post from Patrice Morrison , a Business Development Representative at AG Salesworks. ve seen inside sales described using many analogies. Here are four: 1) Drive. 3) Teamwork.
  • MARKETING ACTION  |  TUESDAY, JULY 29, 2014
    [Companies] Health Care Marketing: Personalization, PHI, and Preference Centers
    As I mentioned in a previous post , healthcare, pharmaceuticals, and insurance companies must make sure their marketing communications conform to the Health Insurance Portability and Accountability Act of 1996 ( HIPAA ). Online behavior can show the topics members are interested in. Too bad much of it is unusable for email marketers. Web URL.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] Here’s Why Dumping Ron and iOptimize Marketing was the right idea
    'Jeff Ogden , President of Find New Customers , the nicest company in BtoB marketing, once worked for Greenlight Digital in London for a very short period of time. After leaving Greenlight, I partnered with the man  they foolishly invited to replace me and formed our first company, iOptimize Marketing, focused on the hospitality industry.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Companies] The Importance of Attitude – great article at Salesforce.com or Find New Customers
    Even a company on the West Coast looking for a VP of Marketing read it   It was that good. When you do a post for a company like Salesforce.com, always include a Resource Page with your information and ask the publisher to share it, as it is great publicity for your company. You can read it there or at Find New Customers.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Companies] Social Media is a life sentence
    The good news is that while social media is, indeed, a life-sentence, it’s not solitary confinement, not like writing a novel could be — or maintaining the weekly newsletter for your company. 'Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Every day.
  • BIZNOLOGY  |  TUESDAY, APRIL 22, 2014
    [Companies] Search and Replace Will Change Your Blog Forever
    When I left my company, Abraham Harrison, they became AH Global, maintained control of the domain, abrahamharrison.com, while I maintained control of both blogs. 'If you’ve been blogging for a long time, your life has probably changed a number of times. You’ve developed a history that has been, until now, etched in stone.
  • HUBSPOT  |  WEDNESDAY, MAY 8, 2013
    [Companies] Why I Made Our CEO Pay $600 to Monitor Social Media For a Day
    Keep the Entire Company’s Goals in Mind. And yes, I understand that he co-founded the damn company, so he''s probably the last person I need to give this advice to. If someone needs help getting in contact with someone at our company, they direct message us. As HubSpot’s social media manager, I was a little uh. Oh boy.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 29, 2010
    [Companies] An Open Letter to Jimmy Wales
    Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. Hi Jimmy. Got your fundraising appeal for Wikipedia. No one does.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Companies] How to Think More Strategically About Your Content Marketing
    Unfortunately, you cannot look at content through a lens that doesn’t include anyone else in your company. You have to decide who in your company has the right skillsets to write content, approve content, and create other assets (videos, infographics, photos, etc.). Every company has employees and hopefully they are wicked smart.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 7, 2014
    [Companies] Interesting Infographics: 5 Minute Guide to B2B Marketer Content Preferences
    'According to new research by kapost that was based on a survey to marketers employed at companies with over 1,000 employees, below is the 5 minute guide to the content preferences of B2B marketers. Kudos to kapost for including pre-written tweets to make it easy to share this infographic!) What Content do Marketers Read? eBooks were 38%.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 29, 2014
    [Companies] 6 Tips for Easy Ebook Promotion with Social Media
    Her company SerenityVA will help you succeed with your expert ebook promotion. 'with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. Yes, your Amazon house.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 13, 2012
    [Companies] Awesome Content is Key to B2B Social Media
    When you’re bootstrapping a company against all mathematical odds, the only thing better than ambition is wild ambition. But let’s face it: very few companies actually change the world. No matter if your goals are to drive awareness, traffic or leads, content is a big part of that. B2B Content Marketing as Trojan Horse. Read more.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 7, 2011
    [Companies] [Video] Why You Can’t Afford To Ignore Millennials
    He later founded SocialSphere, a strategy consulting firm that help governmental offices as well as companies understand social media and Millennials. This demands that smart companies understand how this group, live, work and think if they want to stay successful. Is your company specifically reaching out to Millennials?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 27, 2012
    [Companies] 5 Charts that Say Everything About the Tablet Market
    by Jesse Noyes | Tweet this Earlier this week, Microsoft made waves by announcing the company was entering the tablet wars. They face stiff competition from the likes of Apple, Samsung, Amazon, H-P…. One thing is clear, the industry is doubling down on tablets. We’ve written before about why tablets need to be a part of your marketing plan.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Companies] Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone
    Then, it''s up to the admin for those Pages to display that company-specific content in whatever order they like. The best way to understand these new updates is to see examples of companies who have already embraced the new layout. What the New Design Looks Like. Below is an example of MIT Museum ''s Facebook Page. Social Media
  • B2B IDEAS @ WORK  |  THURSDAY, OCTOBER 16, 2014
    [Companies] B2B Tricks to Treat New Prospects
    Remember that you''re not just a company or a brand - you''re an actual human IRL. 'Halloween is right around the corner. What does that mean for B2B marketers? Opportunity. Having a little fun with a holiday lets people know you have a sense of humor. Nerd humor in B2B marketing can really engage. Click here for some ideas.
  • WEBBIQUITY  |  MONDAY, JULY 19, 2010
    [Companies] B2B Marketplaces: A New Breed Takes On an Old Problem
    It filed for Chapter 11 bankruptcy protection in 2004, and the remains of the company were sold off in 2006. Though the company was never profitable, revenue grew rapidly and the company’s market cap topped $12 billion in early 2000 on revenues of just over $100 million. technologies. This is the place to do it. Digg this!
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Companies] Savvy Speaks: What Makes a GREAT Case Study?
    You do that in two ways: Focus on the customer's situation and what the company achieved by using your solution. Ah, the case study. short, sweet and to-the-point story with a happily ever after ending that is sure to have clients clamoring for your solution. Pace the story in a way that builds expectations and tension. Be conversational.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 15, 2012
    [Companies] Five Crucial Tips for Effective Prospect Research
    Taking notes should be a company-wide pre-call practice. Phone calls are the main interaction platform between customers and businesses. Over 92% of the average customers report that they interact with businesses mainly through phone calls. However, 85% of them claim to be dissatisfied with the phone calls. Determine the Call Objective.
  • FUNNEL FOCUS  |  TUESDAY, FEBRUARY 1, 2011
    [Companies] New Webinar: Lead Nurturing After the Sales Handoff: Accelerate the Buying Process
    As companies work to build processes that support the buying journey from contact to close, Marketing and Sales become unified around one goal – driving revenue. Therefore, marketers need to adjust their marketing processes to reach farther across the funnel. So Join us in this webinar to find out. 10am Pacific/1pm Eastern. Duration: 1 hour.
  • MARKETING INTERACTIONS  |  MONDAY, APRIL 27, 2009
    [Companies] How to Find New Customers - Combo Pack
    So far, the schedule for May includes: May 1 - Kent Huff from Bearcom with a demand generation case study May 13 - Jill Konrath on How to Get Into Big Companies May 28 - Alan Majer on Triggering Events Jeff is generating some great FREE resources to help B2B marketers learn more about best practices for demand generation and lead management.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Companies] “Right Skills Now” Provides Fast-Track Training for Tradesmen
    The sub-committee was also able to elicit help from the National Association of Manufacturers (NAM); the National Institute for Metalworking Skills (NIMS); and American College Testing (ACT), the company that developed the testing for applicants. After 16 weeks, the student will intern at a manufacturing company for eight weeks.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JANUARY 7, 2014
    [Companies] [Video] Stunningly Unused Sales Technique
    They might talk about their company, product or service. 'Asking good sales questions is pivotal to your sales success. But, that''s not what I''m here to talk about today. Instead, we''re going to focus on what happens AFTER you ask these questions. And, it''s no secret that you need to be a good listener. To most people, that''s a big duh!
  • BIZNOLOGY  |  THURSDAY, OCTOBER 4, 2012
    [Companies] 2 Challenges to Keyword Collaboration
    Google will rank the page it thinks is most relevant to those keywords from your domain, and it might not be the page that is most strategic to your company. You will likely still need a board or council to break ties and settle disputes over the top keywords for your company. Image via CrunchBase. page 139). Cultural Issues.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Companies] 3 Top Social Automation Tools
    ” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. It might even be one of my most successful posts. HootSuite. SocialOomph.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 3, 2011
    [Companies] Why I Won’t “Do&# Your Social Media
    It’s means potentially representing every facet of their company with every potential new and current customer that are out there on the Social Web. Q: We are an XXX company, so we have photos and videos that we’d like you to post for us. Early on in my social career, I created tweets and blogged for a certain company
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Companies] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    To support this effort at our company, my colleagues Travis Teo and Lisa Halim (@ lizhalim ) have created an infographic called The Definitive Guide To Pull Marketing  to lay out the basics of inbound marketing… Inbound Marketing 101. The web and social media have forever changed the tactics of marketing. Earn The Right To Be Heard.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 25, 2013
    [Companies] Things Were Weirder Then: A Book Review
    If you’ve been finding it difficult to tell your Corporate Overlords apart, chances are your company isn’t driving new thinking by hiring people who are different enough, or even objectionable enough, to effect change. think I’ve worked for that company before…. Jobs versus Mike Scott. Jobs versus,well, almost everyone else.
  • THE EFFECTIVE MARKETER  |  FRIDAY, DECEMBER 28, 2012
    [Companies] Content Quantity Versus Quality
    When talking with other companies about content marketing, the discussion is often steered to how much content to create. How much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View. How many Hobbit books can there be? The tower of Hobbit books.
  • MEASURABLE MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Companies] Email Content: Best Practices Every Marketer Should Be Aware Of
    • Does the “From" line contain a recognizable company name? Email marketing plays a fundamental role in today’s. marketing efforts. Whether it’s attracting new customers, nurturing leads, developing loyalty or transactional messaging, there are standard best practices for email content. Engagement. Action. Metrics.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 19, 2009
    [Companies] Poker Equity and Marketing II - Lead Equity Explained
    Instead of thinking about the obvious success of a program, you will start thinking about the value of a lead as it contributes to the company. In the case of lead equity, the industry that your company thinks provides the hot leads are worth less overall than the bad leads. Ok, fair warning. Geek Time! Let me explain. Good program.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 21, 2010
    [Companies] Is Marketing Too Busy? The Forgotten Sales Professional
    According to Forrester, companies are spending worldwide, on average, 19% of their Sales, General and Administrative costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. B2B Companies are Really Content Companies, But is. Tuesday, September 21, 2010 Is Marketing Too Busy? They do if they are.
  • CONFLUENT FORMS  |  MONDAY, JANUARY 7, 2013
    [Companies] Portfolio: The Ottinger Law Firm
    Basically, you have simplified the process of running a website and freed my company from the chains of old fashioned expensive and even harmful practices of legacy SEO providers. The Ottinger law firm has focused on just one thing – helping employees. Also, you provided clear training on how to manager our site on the Blogger platform.
  • WONDERING OUT LOUD  |  TUESDAY, SEPTEMBER 20, 2011
    [Companies] It’s hard to argue with Search Engine Land’s B2B Social Media tips
    The article – while using the work “tips” – actually outlines four reasons B2B companies need to be involved in social media. If you’re not doing these things for your company, others will do it for you. Better position your brand. Engage prospects & customers. Improve customer service.
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Companies] What Is a Landing Page and Why Should You Care
    Too many companies send their advertising, email, or social media traffic to their homepage. Even if you advertise how great your company is (a boring offer for any company) and someone (amazingly) clicks through on that ad, do you want to send them to your homepage? What is a landing page? Why are landing pages so critical?
  • VIEWPOINT  |  TUESDAY, APRIL 24, 2012
    [Companies] The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 1 of 3)
    included the following in a blog on the cost-per-lead metric I wrote in the summer of 2010: “I continue to marvel at the high number of companies that only use cost-per-lead as a basis for lead generation buying decisions. “Don’t you know that roulette wheel is crooked?” Don’t you all know it’s crooked?”
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Companies] Which Marketing Analytics Should You Be Looking At?
    The company could be an early stage startup creating their brand identity for the first time, or a more mature company looking to do a rebrand. You''ll ask yourself: Do people recognize their company and/or logo when they see it? What do people know about their company? the list goes on. Look at traffic. This is great!
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Companies] A Look Inside Mashable’s Evolution [Interview]
    The company could have easily enjoyed its perch atop the tech blogosphere until it was disrupted -- the way it disrupted the lumbering, firewalled, pre-social blogs that preceded it. Riegelhaupt : Continue to grow and build the next-generation media company. 'Change is always difficult. Instead, it thrust change upon itself.
  • B2B MARKETING CONFIDENTIAL  |  MONDAY, DECEMBER 21, 2009
    [Companies] Part 2 of Latent Pipeline: Digital Topography
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Notice, it uses the same type of graphic as we used to describe latent pipeline: On the left-most side of the pipeline are "company sites".
  • BUSINESS GROWTH DEVELOPMENT  |  SATURDAY, DECEMBER 11, 2010
    [Companies] Even Customers Can Be Evil
    Not so long ago I had a nasty run in with a company who’s now disgraced director tried to trash the organisations success by illegally forcing out a co-director that was responsible for bringing me into the business and helping to turn it around. How To Spot Evil In Business Before I go on, let me be clear by what I mean by Evil.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 15, 2011
    [Companies] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
    About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. B2B Companies are Really Content Companies, But is. Tom then served Gartner as a Managing VP. Latest Research.
  • TOM PISELLO  |  THURSDAY, JULY 15, 2010
    [Companies] Winning the War on Complexity with TCO - ShoreTel Partners.
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. CIO Priorities for 2011 Indicate Continued Frugaln.
  • TOM PISELLO  |  TUESDAY, AUGUST 24, 2010
    [Companies] Alinean Sponsors TechTarget Online ROI Summit
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. CIO Priorities for 2011 Indicate Continued Frugaln.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [Companies] How Do You Get Started in Content Marketing?
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. But this is not the only way to get started.
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [Companies] Seeing ROI in the Cloud?
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. Thursday, December 09, 2010 Seeing ROI in the Cloud?
  • B2B CONTENT MARKETING  |  TUESDAY, OCTOBER 27, 2009
    [Companies] Sell your content strategy project to the CFO by first understanding their primary evaluation criteria.
    CFO’s have inherited the mantra of  &# do more with less” and must transition from aligning IT with the business to aligning IT with your companies’ customers.  The Sarbanes-Oxley Act put the CFO as the manager in charge while business intelligence, software as a service and open source has caused a democratization of IT.
  • LEADERSHIP  |  THURSDAY, AUGUST 7, 2014
    [Companies] How to Get Some ���Quick Wins��� for Your B2B Lead Generation
    B2B companies are steadily moving share of budget from offline to online marketing and lead generation. The bad news is, most of these companies are still thinking and running their online lead generation campaigns like in the old days, where a strategy was agreed upon and then played out exactly as per the plan. Try it!
  • HUBSPOT  |  MONDAY, APRIL 25, 2011
    [Companies] 10 Ways to Leverage Mobile Technology for Marketing
    Companies and organizations worldwide have adopted the use of mobile apps to help increase awareness and revenue streams. Companies are rewarding mobile customers by having them participate in short code communications via SMS. Free Webinar: How Companies Adopt and Measure Mobile Marketing. Mobile Friendly Website. QR Codes.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 29, 2013
    [Companies] 3 Answers to Important Questions About Creating Collaborative Content
    How do companies control their messages with user generated content? Kaila has some say  in our message or some companies have someone that may reside on a brand or dedicated content team in their workflow. Jay Baer wrote an amazing post recently, “ Cooperative Content Will Eventually Dominate Your Polished Content.”
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 16, 2014
    [Companies] How to Develop a Comprehensive B2B Marketing Strategy
    Content helps build your brand, as it allows you to highlight your company’s unique strengths and services, and if you frequently update your site content, it allows you to become a trusted thought leader, while attracting followers and repeat site visitors. It''s time to dive into developing a comprehensive marketing strategy.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 5, 2013
    [Companies] Inside Sales Teams: Don’t Let Your Reps Turn into Droids
    My goal, especially when working with newer business development reps, is getting them to a place where they can talk about the company and the technology in a way that’s conversational and demonstrates reciprocation. And why should prospects on the other end of the phone show interest or enthusiasm if sales reps haven’t done that themselves?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 25, 2012
    [Companies] Who Should Control Your Marketing Content?
    We used a large software company as an example of creating what I would call “Monotone Marketing“, meaning you are getting the same tone, language, and so on to create the “one voice” of the company. journalist tends to focus on the facts; the Who, What, When, Where, and Why. Seems easy, right?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 26, 2011
    [Companies] Why Inside Sales Reps Shouldn’t Say Goodbye To Cold Emailing
    What if they just entered into a contract with another company and wouldn’t even consider your company until at least 2 more years down the road? I have heard several people in the sales world toying with the idea of getting rid of cold emailing techniques recently, and I couldn’t disagree more. What’s your opinion?
  • THE POINT  |  THURSDAY, APRIL 19, 2012
    [Companies] How Big is Too Big? One Email Offer That’s Tough to Ignore.
    Most notably, it’s to the writer’s credit that not once in the email is there any mention of the CallidusCloud solution, or even what the company does. As any regular reader of this space will know, I am a fierce evangelist for the “sell the offer, not the product” approach to B2B email creative. Here’s what else I like: 1. What do you think?
  • THE POINT  |  THURSDAY, OCTOBER 7, 2010
    [Companies] What Response Rate Should I Expect From My Campaign?
    By most standards, your current response rates are well above average, but it’s almost impossible to compare those metrics to any other company or campaign because of the variables involved. On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? The first of those variables is offer.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 27, 2011
    [Companies] What’s the ROI of Skill Development?
    Every company and every individual starts at a different level of skill, making the return on investment highly variable. Using Predictive Behaviors – Some companies identify behaviors that are predictive of high performance and look into the average return that comes from those skills. 
  • B2B IDEAS @ WORK  |  FRIDAY, DECEMBER 3, 2010
    [Companies] The Sharpest B2B Social Media Monitoring Tools in the Shed - Part III
    Like most social media monitoring tools, Spiral16 has the ability to help companies monitor their reputations, identify their influencers, measure the effectiveness of their campaigns and gather intelligence about their communities. Until then, has your company decided to take advantage of social media monitoring tools?
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Companies] 5 Examples of 'Like-Gating' to Generate Facebook Fans
    This type of exclusive content offer is a great option for B2B companies. The international beauty company uses its like-gating to reveal sale items and limited-time offers to new Facebook community members. The idea is that you offer exclusive content to those who 'like' your business' Facebook page, but only if they like the page.
  • JUNTA 42  |  TUESDAY, SEPTEMBER 7, 2010
    [Companies] Content Marketing Infinity
    Last week, I chatted with a marketing executive at a small company about content marketing tactics. This was his comment: We've been blogging for three months but haven't seen many results. When do we decide to stop and do something else? It's what I would call " resorting back to campaign mentality.". Just stopped. know it's difficult.
  • BLOG MY CALLS  |  FRIDAY, MAY 9, 2014
    [Companies] The Friday Marketing Rant: A Debate, Which Content Should You Put Behind Forms?
    Leading companies like Moz don''t put anything behind forms. Companies like Hubspot, Marketo (most companies actually) gate content behind forms. For most companies, turning off the lead hose simply isn''t an option. 'This blog post is part of the Blog.LogMyCalls.com series called the Friday Marketing Rant. Just watch it.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, OCTOBER 14, 2011
    [Companies] Why Sales And Marketing Integration Can Accelerate The Growth Of Your Business
    It’s a serious problem for those big companies but an opportunity for the smarter SME who can evolve and develop smarter working practices. One of the best ways of learning how to do this is to study the companies that know how to sell in these mediums. Marketing and sales have been separated for far too long.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Companies] Beware of Any SEO Firm That Promises Zillions of Free Links to Your Site
    Unfortunately, the importance of generating quality links to your site opens the door to nefarious SEO practitioners who send out mass, evidently automated comments to a range of sites that have nothing to do with your company or your online presence. It’s like being friends with all the cool kids in high school. Thank you."
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 4, 2014
    [Companies] 10 Things I’ve Learned About SEO in 2014
    On top of that, finding people that fit the company culture, are driven to learn, and mesh with overall needs and goals, isn’t that easy. We have been very fortunate at KoMarketing to find some amazing people but in some cases, it took a lot of time, a lot of interviewing, and a lot of figuring out what it is we really needed as a company.
  • BUYEROLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Companies] Are Sales Pitches Dead in the New Buyer Experience Economy?
    Educator Role : companies today must see themselves in the role of educators because buyers are expecting to learn a thing or two.  Image by TheeErin via Flickr. The good old days, for some sales and marketing people, were the days huddling up for the big presentation.    It is getting more expansive than this.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, APRIL 26, 2011
    [Companies] Boost Email Relevancy With Dynamic Content
    It goes well beyond just addressing someone by their first name and/or appending the name of the company in the body of your email. Manufacturers, engineering companies and distributors can all benefit from the use of dynamic content in their emails. Email marketing has been a staple of industrial marketing for a long time.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 10, 2010
    [Companies] This Week’s Inspiring B2B Social Media Posts
    There’s an impression sometimes that in business-to-business companies, social media just doesn’t have a strong case. IBM is often ranked in the top 50 of US companies in terms of social media savviness, but like most companies which sell indirect that savviness does not necessarily translate down through the channel.
  • B2B MARKETING SAVVY  |  THURSDAY, AUGUST 20, 2009
    [Companies] The Transforming Impact of Social Media for B2B Leaders
    You are brought in “to turn the company around”, “to create a new department”, or “to move the startup to a possible exit”. Taking charge of defining your own company worth can certainly be challenging but the alternative is that you may find you are on the street rather than your being a leader in directing the company forward.  .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 11, 2012
    [Companies] Four ways to become a spellbinding online personality
    Look at your brand, your company, your blog, yourself and tell us your stories.  . By Mars Dorian, Contributing {grow} Columnist. always try to find deeper ways to connect with my audience and customers. The web can separate your site from your audience by oceans, and to bridge that distance, you have to fight hard to make that connection.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 23, 2010
    [Companies] Technology Naughty Vs. Nice In 2010
    After all, there’s nothing more painful than spending the New Year working with IT to fix an issue that permeated your company’s network or hanging your head in shame as you hand in an infected laptop. Let your credit card companies know when you’ll be heading over the river to grandma’s house, especially if she lives out of state or abroad.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Companies] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    Established Company: It’s All About Revenue. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. The social Web is a noisy place. New ones.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 18, 2011
    [Companies] The Death of Cold Calling – Ending the Debate
    So when a company finally does “get some love” from a prospect, the tools have to be in place to make every opportunity count, to have the highest chance to contact and close the deal. Even marketing automation companies like Marketo see the value in leveraging social media for sales. Much faster than most companies can adjust.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Companies] 8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)
    Just because it''s a good idea in general doesn''t mean it''s a good idea for your company. Solution: Your blog posts should all serve larger company goals. Chat with your manager about the larger company goals, then schedule a meeting with someone in Sales to hear what questions they get asked most often. Throw in contractions.
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [Companies] Tailwinds for Marketing Automation Software - Insight from CRM.
    It has also changed the way companies market. Marketing automation allows companies to ensure a coherent, unified marketing approach by tracking these various marketing channels in one system. B2B Companies are Really Content Companies, But is. The result, more noise and less engagement. What does that mean?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Companies] 3 Tips to Use Social Media for Exceptional Customer Service
    immediately tweeted at the company's Twitter account relaying my vexation with its menu’s vague messaging. Monitor what people are saying about your company and be sure to address both positive and negative messages. Remember that you're speaking on behalf of the entire company. 1) Monitor Every Online Account.
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 12, 2012
    [Companies] Where Did All Your Customers Go?
    For many companies, it seems like customers have vanished almost overnight. The customer buying process has evolved much more rapidly than the way most companies sell. It’s the companies that understand this and address the issue of “No-Man’s Land” that will bring their prospects out of hiding.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, APRIL 5, 2012
    [Companies] 3 Things I Learned About Email This Past Week
    Last Friday, I sent out an email telling you that I was shutting down my Selling to Big Companies website. I'm just shutting down Selling to Big Companies. Within minutes, my inbox was flooded with hundreds of messages. To say I was surprised by the reaction, is an understatement. That's huge. But I didn't just hope it would happen.
  • HUBSPOT  |  THURSDAY, AUGUST 22, 2013
    [Companies] BANT Isn't Enough Anymore: A New Framework for Qualifying Prospects
    Their company''s goals? What are your prospect’s plans to achieve his or her goals, and the company’s goals? Sometimes, companies haven''t defined or quantified these goals very effectively or they haven''t determined how their high-level goals relate to their day-to-day metrics or milestones. Do you have specific company goals?
  • SALES CHALLENGER  |  TUESDAY, JULY 31, 2012
    [Companies] Why You’re Not Hiring the Right Salesperson
    While these models are effective at determining overall fit within a company’s working environment, they are often much too generic and place little emphasis on Challenger-specific sales skills and behaviors. By now we should all know what to look for when hiring new salespeople. Overly generalized models. The fix: Match skill sets to roles.
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, MAY 23, 2011
    [Companies] Why waste your money on B2B Social Media?
    The jury’s still out, but B2B companies are nonetheless rushing to jump on the social media bandwagon for fear of being left in the dust in an environment full of constant paradigm shifts that move at lightning speed. Many B2B professionals are still skeptical. We’re not selling to consumers, we’re selling to hardcore business people.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 1, 2013
    [Companies] No, SEO still isn’t dead
    Maybe I am biased, because I offer SEO training that teaches companies how to do all of those things, but that’s why I do it. Photo credit: Wikipedia. am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive. SEO is not dead. Not Google.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 16, 2012
    [Companies] Selling From A Salesman’s Point of View
    Your mishandling of a sales situation impacts your personal reputation and your company’s reputation as well. Tweet Photo credit: s_falkow. For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view. Not much to ask, right?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Companies] 3 Ways Social Media and SEO Can Work Together
    Maximize the value of your content initiatives by dropping the URL into either Topsy or Buzzsumo to see the individuals and companies sharing it. 'The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. 10 Things I’ve Learned About SEO in 2014. Are you using IFTTT?
  • HUBSPOT  |  TUESDAY, JANUARY 28, 2014
    [Companies] 30-Day Blog Challenge Tip #27: Repurpose Content
    Participating companies should submit their blog URLs on this page to enter the challenge. 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Save time.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Companies] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    a company's website is the key to their entire business." – Marcus Sheridan, Marketing Speaker. That's the best kind of advertising." – Milton Hershey, Founder of the Hershey Chocolate Company. "Build it and they will come." Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Don't Push!
  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [Companies] The Best Content Marketing at the 2014 World Cup
    The camera company broke away from the fast-paced, sweaty sports ads that other companies will revert to during the World Cup. Apple’s recently acquired headphone company debuted a video that focuses on footballers in their pre-game rampup. 'I’m nearly giddy that the FIFA World Cup is starting today. errmm, doctor’s appointment.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 29, 2010
    [Companies] Creating Opportunity Out of Turmoil
    The first runner-up to Mr. Hasting’s Businessperson of the Year was Alan Mulally , the CEO of Ford Motor Company. Of course, an industry outsider who could take a completely fresh and transformative view of Ford’s problems – and opportunities – was probably exactly what the famous American car company desperately required.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Companies] The Ultimate Glossary of Performance Metrics Every Marketer Should Know
    Companies who blog get substantially more inbound links than those that do not. If this number is relatively high, meaning over >5%, take steps to better segment your email list by things like demographic information, company size, pain points -- whatever is appropriate for your business. Good marketers live by their data. Content.
  • AGILE B2B COPYWRITER  |  FRIDAY, DECEMBER 10, 2010
    [Companies] K’s Top Five for the Week – December 10
    Companies with blogs do. Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. There’s also a nice post that talks about how much marketing has changed over the last few years. Enjoy! There’s no doubt about it.
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