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  • BIZNOLOGY  |  TUESDAY, OCTOBER 2, 2012
    [Companies] Your keywords suck and are outdated
    Your corporate bio, what you do, your products and services were probably written back either when your company opened, when you ported your brochures to the web, or the last time you did a major revision. You probably built your website years ago by now. Like I said, probably years ago. Admit it. Why does this matter? Related articles.
  • SYNECORE  |  SATURDAY, FEBRUARY 9, 2013
    [Companies] The Best Branded Content of the Week: February 9, 2013
    The company is known for it’s great branded content, and this video does not disappoint. It seems to me that the Super Bowl advertising this year was like an unofficial kickoff (pun intended) for a whole bunch of branded content. Lets take a look at the best branded content of the post-Super Bowl week. Expedia - Find Your Story. Power out?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, NOVEMBER 28, 2012
    [Companies] Don't Let Email Derail Your Sales Time Management
    No wonder companies are concerned with overloaded and at-capacity servers. Today's guest article is from Audrey Thomas , a "Lean Office" expert who coaches & speaks on how to manage massive amounts of email, stay ahead of projects and To Do Lists, and become more intentional and productive at work. That's 600+ per week. Assign a color.
  • HUBSPOT  |  TUESDAY, AUGUST 27, 2013
    [Companies] When Good Headlines Go Bad: Lessons From One Site's Marketing Mistake
    Especially in today''s economy where every company is fighting for consumer attention, standing out is important. While the author starts his opening with an unbiased viewpoint of Mayer and then a comparison between three tech companies (HP, J.C. That''s why magazines have become masters at compelling headlines. Sounds great, I guess.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 1, 2015
    [Companies] Today’s Buyers Are Not Mono-Channel
    Companies need to begin looking at holistic demand generation that encompasses the full buyers journey and design their organizations accordingly. I was recently in the market for a new car and while I was fairly certain I knew the car I wanted, I was intent on doing my research. This needs to change. However, this should come secondary.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 5, 2011
    [Companies] Dun & Bradstreet Uses B2B Social Media to Bring Data to Life
    What’s more, social media is part of how we bring D&B’s data to life: we’re a dynamic company and we want to connect D&B users with the people behind the data and insight as much as possible. Hoover’s (a D&B company) had two blogs and one of them has been retired. Social media enables us to do that.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Companies] Dreamforce ’12: Tap into Marketo’s Social Marketing Experts
    Find out how Marketo, in just 6 quick years, has become the #1 marketing software company on the Inc. Also learn how Copyblogger, in that same time period, evolved from a simple blog to a software company with over 90,000 customers. by Jen Howard The countdown continues.  Enjoy! 1. Tuesday, September 18 from 12:30 p.m. 500 list.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 9, 2012
    [Companies] Three Steps To Create Awesome Product Content
    This is even truer with your company’s website. ”  A significant part of that design should be geared toward communicating your company’s value to the customer without the customer reading any text. In many cases, companies with complex products (like B2B software for example) would do well to put together a short video.
  • HUBSPOT  |  FRIDAY, JULY 2, 2010
    [Companies] Top 10 Questions Businesses Asked Us About Facebook Marketing
    Here are our answers to the top 10 questions companies asked us about Facebook marketing: 1.What is the best way to drive interactions on your Facebook page? Respond to fans and people who “like” your company as many times as possible. What examples of company Facebook pages do you consider to be effective?
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Companies] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    You can set up your profile, your company page, and even get involved in several LinkedIn Groups. Contact information should include an email address, phone number, Twitter handle, and company URL. "You can create a business, choose a name,” Sir Richard Branson told Inc. Your employees are your advantage. Headshots are best.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Companies] How to Generate New Keyword Ideas
    For example, if I ask a marketing-related question and then send it to my marketing friends, they are probably going to respond in a much different way then say the owner of a small manufacturing company. Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 28, 2012
    [Companies] Social Influence Marketing : A New Science To Develop!
    Suddenly, the importance of social scores take up much less room in the debate, and interest has immediately turned to the recommendation of ambassadors who represent a greater value for company name brands (see:  Social Media Influencers or Social Media Ambassadors : What Is Their True Value ? Got Klout? William J. Comments By: Mark W.
  • PR MEETS MARKETING  |  SUNDAY, JANUARY 18, 2009
    [Companies] How I Use Social Media in My Job: Part 3 - Social Networking Sites
    To summarize, my company seeks to reach business-to-business marketers. Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . Overall, I find this a good way to provide brand awareness for my company.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 25, 2012
    [Companies] Would I want to have a beer with your brand?
    Could be webinar link or white paper sponsored by your company but not a sales brochure. Find out everything you can about my company and business. There is so much public data out there now about companies that it is inexcusable not to tap into that. Here is my advice for passing the B2B Beer Test. It will differentiate you.
  • VIEWPOINT  |  MONDAY, NOVEMBER 7, 2011
    [Companies] Outsourcing Strategic Account Management – What, are you crazy?!
    After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential for revenue, profit and growth. So how could it make sense to use outside resources to engage with target companies this valuable? Have we beat competitors in head-to-head opportunities this year?
  • THE ROI GUY  |  THURSDAY, APRIL 18, 2013
    [Companies] It Just Takes Longer. Your Sales Cycle in 2013?
    A significant 43% of B2B companies indicate that sales cycles have lengthened over the past three years, this according to a recent survey of 243 solution providers by B2B Magazine. Confirming lengthening B2B sales cycles, SiriusDecisions indicates that durations have increased an average of 22% over a similar period.
  • WRITTENT  |  FRIDAY, JUNE 14, 2013
    [Companies] Combine Content Marketing with Marketing Tools, Humor and Marketing Automation!
    Some of the top companies’ examples are included. Humor in your content marketing is a way to show that your company wants customers to enjoy themselves, smile, laugh and be happy. However, you need to make sure your humor is used properly, and top companies’ examples with videos attached will guide you on this.
  • MARKETING GENIUS BLOG  |  MONDAY, OCTOBER 25, 2010
    [Companies] Marketing Automation Is No Longer About Competitive Advantage, All About Keeping Up
    Surprisingly, 80% of B2B companies polled have implemented, are in the process of implementing or plan on implementing a marketing automation solution. Most companies were aware of marketing automation, but had no formal plans to roll it out. Interestingly, most of these practices can be tied to Marketing Automation. Tweet This!
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 9, 2013
    [Companies] Four Incredibly Naive Things People Say About Online Marketing
    According to Bazaarvoice , 53% of Twitterati recommend companies and/or products in their tweets, with 48% of them delivering on their intention to buy the product. Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 13, 2011
    [Companies] Survey: 71% of CMOs Feel Unprepared For Today’s Market
    This post includes another great example from a respected peer company. As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from  IBM. 2011).
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Companies] Product Showcase: Private Connection Cloud
    Private Connections are only available to your company, and are only accessible through a permission-based process managed through the InsideView application. Now, with the ability to upload personal connections from other databases and link them to target companies, we expect our success rate to grow even further.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 13, 2011
    [Companies] Content marketing is not enough — The fulfillment gap
    Too many companies focus on the on the point of sale as the key milestone, doing everything they can to close a sale. Instead of just trying to get money from customers, companies need to focus on getting customers satisfied with their purchase.  A big part of this is the disconnect between sales and fulfillment.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 24, 2013
    [Companies] Are You Using Storytelling to Connect With the Professional Tradesman?
    You can talk about your people and company culture and what makes you different to do business with. Not everyone can have a Steve Jobs, but someone had the foresight and passion to start your company. Have you ever met a contractor that hasn’t tried to talk your leg off? You know there’s more than one way to make a sale.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 23, 2014
    [Companies] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of DeShelia Spann , digital marketing strategist at Eaton , a power management company. DeShelia is focused on driving customer engagement and brand awareness through campaign-driven nurture programs and social engagements. Join the Twitter chat! Eloquestions ’.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 27, 2013
    [Companies] How to Use Nurture Programs to Arm Your Sales Teams with Smart Data
    We started with a half-day session with all of the appropriate thought leaders and had an in-depth conversation on each of our key services.  We talked about three things: Business drivers - what drives a company to need this service? How did your team initially address the key pain points and map out your marketing strategy?
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 9, 2015
    [Companies] Your B2B Prospects Want to Binge Your Content
    Their prospects are not just watching Twitter, reading blogs and following influencers and companies on LinkedIn, but they’re watching Netflix, Amazon, Hulu and all those shows that they have been DVRing. Or are they doing their own research about your company and your solutions before they ever want to talk to you? Daily blog posts?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 13, 2012
    [Companies] The Pre-Call Research Checklist
    If a company releases a new product, hires a new manager, or receives new funding, that news is probably on that prospect’s mind. You want to contact the executive that’s most likely to make a purchase decision, but it’s important to know how the executive fits into a company. Increase our odds of setting a meeting. What do they sell?
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 2, 2013
    [Companies] eMagine Launches New Websites
    With technology out of the Massachusetts Institute of Technology, TEI is a Boston-based, leading biomedical company, applying its expertise in regenerative medicine to develop and commercialize novel biologic devices for a broad spectrum of soft tissue repair, reinforcement, and reconstruction applications. Tepha, Inc. Tepha, Inc. Enservio.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Companies] Create an Unstoppable B2B Sales Machine – Part 1
    This brings me to the second key in creating an unstoppable sales machine: Concentrate your efforts on finding the companies and individuals that have a genuine need for what you offer. My blog posts and articles mostly deal with marketing issues. Woody Allen once said, “There are worse things in life than death.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 14, 2012
    [Companies] How much time should you spend researching prospects?
    The answer is difficult to pin down, and often varies between companies and sales roles. Setting up a Google alert on a Fortune 500 company and sifting through every news update that appears is not an efficient way to discover what’s happening at that company. Some sales reps don’t do any research at all. Sometimes this works.
  • BIZNOLOGY  |  FRIDAY, JULY 18, 2014
    [Companies] How do I track the source of phone calls?
    I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. As an alternative, I’ve been suggesting companies put a special phone number on their website and use Google Voice to forward calls. But they don’t. When I asked about it, they turned on their thinking caps.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 12, 2015
    [Companies] 12 Digital Marketing Statistics to Consider
    57% of users wouldn’t recommend a company with a poorly designed mobile site ( The Mobile Playbook ). It may only be the middle of March, but the Digital Marketing industry has already seen massive changes and updates. 40% have turned to a competitor after a bad mobile experience ( The Mobile Playbook ). W3Techs ). eMarketer ).
  • 3D2B  |  TUESDAY, DECEMBER 9, 2014
    [Companies] How to Segment Your Market and Increase B2B Conversions by 355%
    Well, according to a study by Jupiter Research, companies that segment their databases increase their conversion rates on average by 355%. The same Jupiter Research study found that only 11% of companies are using a segmentation strategy. Most companies have not allocated enough resources to make segmentation possible.
  • BLOG MY CALLS  |  FRIDAY, APRIL 26, 2013
    [Companies] Marketing Research: Content Marketing Generates 54% More Leads Than 'Traditional' Marketing
    This is pretty staggering when you consider the vast PPC budgets marketing departments have and huge amount of resources companies pour into live events, outbound campaigns, and branding. Naturally Hubspot recommends that companies scale back outbound and PPC strategies and, instead, start doing more inbound marketing. Great.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 22, 2011
    [Companies] Top 10 Industrial Marketing Posts of 2011
    Business Blogs with Proven ROI from Industrial Companies. As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 2, 2013
    [Companies] How the famous marketing expert Guy Kawasaki Manages Social Media
    My goal is to earn the right to promote my books, companies, or causes to them just as NPR earns the right to run fundraising telethons from time to time. This Facebook Page is a branding effort for “Guy’s companies,” which are primarily my books. How I Post—A Social-Media Core Dump. million followers. operate them differently.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Companies] The 9 Emails Your Business Should Be Sending [Guide]
    Purpose: To inform customers about company news, improve brand awareness and build a relationship with your core audience. Take a medical clinic, for example, or a sanitation company. You could offer a link for others to leave feedback, or a link to other uplifting company news. 9. Promotional Email. Difficulty level: 1.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Companies] B2B Marketing Predictions For 2011
    Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. think it’s obviously a bigger issue the bigger the company. agree Marketing is getting a seat in more B2B companies. So here is my list of B2B Marketing Insider predictions for 2011.
  • WEBBIQUITY  |  TUESDAY, MAY 5, 2015
    [Companies] The SEO Journey – How long before you start seeing results?
    These include whitepapers, FAQ section updates, blogging, expanding product descriptions and company information. Guest post by Jack Dawson. Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? Old vs. new SEO. In the past, SEO was about identifying the best keywords for businesses.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 23, 2013
    [Companies] Marketing Innovation Content Chat: It’s All About The Customer
    Companies are just a collection of people w/ emotions, great stories tell, need to connect #contentchat. A5: Imagine when every company can personalize customer experiences like Amazon? What is the future of Marketing Innovation? think we’ll see more  customer-centric CMO s. Are marketers adjusting adequately to these changes?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 19, 2015
    [Companies] Lions and Tigers and Buyer Personas … Oh My
    Related Stories How to change your company culture for marketing success What you need to know about emerging content forms Why customer personas may be an outdated marketing technique. On The Marketing Companion podcast, Tom Webster and I continue to plow new ground. Sort of. ” . It’s insane I tell you. GoToWebinar does the rest.
  • BLOG MY CALLS  |  FRIDAY, DECEMBER 7, 2012
    [Companies] 9 Reasons Your Website Might Be Failing
    Estimates by the Automotive Services Association—the official association of auto repair shops and collision shops—show that less than 50% of companies in the automotive sector even have websites. But, sadly, many companies don’t do it effectively. I was talking to a client the other day and he said something that startled me.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 22, 2011
    [Companies] Savvy Wrap-up July 22nd
    See what more than 600 CEOs in large and small companies across the US, Europe, Asia and Australia have to say. Wow, but summer is in full swing. Can anyone believe that next week is the last week of July?!? Luckily for us (and you!), we don't have to look any farther than our favorite blogs. They deliver the goods week after week.
  • SAZBEAN  |  TUESDAY, JUNE 14, 2011
    [Companies] Providing Content Your Customers Want
    The same thing happens online, where companies push more and more marketing and promotional information at people hoping that it’ll drive someone to buy something. No one likes that pushy salesperson that keeps giving you more and more reasons why you should buy their product. Finding Your Customers’ Passion. Being a Resource.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 1, 2011
    [Companies] Savvy Toolkit: Website Improvement Widgets
    In an increasing virtual world your website is increasingly becoming the "store front" for more and more companies. Even if your home page displays a photo of your beautiful corporate headquarters the chances that your prospect will ever visit your brick and mortar manifestation is pretty slim.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JULY 11, 2012
    [Companies] Four Responsive Email Layouts
    Million "Cookiegate" Fine Airlines & Telecom Companies Are Best At Facebook Page Customer Service. 10 Ways to Improve Your Companys Communication. Home |. News |. Columns |. Social Media |. Search Marketing |. Display Advertising |. Mobile |. Analytics |. Email Marketing |. Affiliate Marketing. All E-Solutions Spotlights |. Tweet.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 3, 2011
    [Companies] Why Facebook Should be an Essential Ingredient in Your Marketing Strategy
    Since most people don’t go back to a company’s website, Facebook can serve that purpose. Companies need to build trust on Facebook, as it represents peoples’ living room. AB: Facebook gives small companies the same soapbox as large companies. Adam Brown (AB), Director of Social Media, Dell. within Dell.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 12, 2015
    [Companies] Social Media is Not the Telex Machine
    Next week, we’ll talk about how to get social off the ground at your company. About a thousand years ago, when I took my first job in the corporate world, my boss’s secretary gave me a little tour.  We saw the Corporate Overlord floor , we saw the typing pool (yes, those were real). Best steer clear.”. “What’s a Telex?”
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 1, 2015
    [Companies] Trade Shows Don’t Work
     . Trade Shows Don’t Work. have heard that phrase and similar comments from people about why they don’t include trade shows in their marketing programs, when in reality the reason many organizations do not gain a payback from their trade show investment is “they” don’t work the trade show. This is obvious when there no traffic in the booth.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 5, 2011
    [Companies] To be successful, do the opposite
    To find a job, look for a company problem and help them solve it. Want to sell more? Then stop selling. Want to find a job? Then stop job hunting. Want to be trusted? Then stop pushing. What gives? To sell more, start helping others solve problems – BIG problems. To become trusted, trust others first. You need to be trust-worthy.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 16, 2011
    [Companies] The Awesome Power of Story
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers Find New Customers helps companies dramatically improve revenue results by changing the way they attract and earn trust with prospective customers. B2B Demand Generation | The Awesome Power of Story. Why is 60 Minutes so popular? Breaking Bad.
  • CRIMSON MARKETING  |  THURSDAY, JULY 31, 2014
    [Companies] The Buyer’s Journey Is Going Digital
    How you engage buyers is based on their recent behaviors “and past experiences with your company, as well as the signals embedded in customers’ mobile or social-media data.” The buyer experience is changing. ” . You understand buyer search needs and you’re highly engaged on your social media marketing channels. .
  • SYNECORE  |  THURSDAY, MAY 9, 2013
    [Companies] How Mobile Wallets Can Change the Way We Buy
    There are numerous phones that support different mobile wallet technologies, and a variety of companies that provide apps. The following is a guest blog written by Angie Picardo, a staff writer for Nerd Wallet. In recent years mobile wallets have grown into a more common sight when checking out at your local retail stores. What’s Out There?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 12, 2013
    [Companies] Perspective on Training
    An investment that provides benefits to both your company and your employee. Having a trained workforce is a major challenge in several of the industries that we work with. wanted to share some highlights from a blog post by the NAED president (National Association of Electrical Distributors) answering the question: Why is training important?
  • VIEWPOINT  |  THURSDAY, JANUARY 26, 2012
    [Companies] The 5 Top Media for Cold Prospecting
    Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Your website The source of your cheapest and most qualified sales leads is right at your fingertips: your company website. Every business needs new customers.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 3, 2015
    [Companies] Mobile Now Accounts for a Third of Online Transactions
    Those businesses that have gone a step further and developed an app to accommodate mobile customers have seen a big return on their investment: apps generated almost half of all mobile transactions for companies that have emphasized their app, and mobile apps perform better than any other channel. Optimizing for mobile is no longer optional.
  • SALESFUSION  |  MONDAY, MARCH 3, 2014
    [Companies] Inbound Marketing Software
    Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. [one_half valign="middle"] Partner Portal. Batman had Robin… You have SalesFUSION.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Companies] Why Lead Nurturing is Now Marketing’s Domain
    B2B buyers self-educate online by consulting their peers, checking review sites, and visiting company websites. Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Companies] The Nonprofit’s Guide to Email Nurturing for Membership Retention
    Nonprofits need a way to engage and re-engage their members: data consistently shows that among companies, existing customers tend to be the most valuable. Given that they aim to reach the same audiences that companies do, why should nonprofits be any different? What gives? There are many factors at play here. Even better? Nonprofit
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Companies] A/B Experimenting: Perform Tests That Can’t Be Ignored
    If your company has been shrugging off your results as coincidental or not applicable, here’s how to frame and present your email and landing page A/B tests: 1)  Isolate a single variable as your test variable, and identify your control. So what’s the best way to convince people? Treat your A/B tests like the experiments that they are.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Companies] Little Secrets to Contact Forms That Convert [Quick Tip]
    Please enter your name, address, phone number, company name. How much money his company makes yearly? This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. Who doesn’t hate filling out forms? Hate is a strong word, but sometimes it’s not strong enough.
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Companies] Chicago Startups: We Stick Together
    Working at a technology company in Chicago whose company culture focuses heavily on our employees, I often blog about tech startups and the challenges they face, particularly the challenge of recruiting top tech talent. She’s right. And these students will find employment. The Startup Institute has built something cool. General
  • WRITTENT  |  MONDAY, MARCH 3, 2014
    [Companies] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
    Within less than a minute, you can drag and drop a picture of your company’s website or software product onto one of PlaceIt’s stock images of a mobile device or computer screen. If you’re struggling to determine how to create a picture that’s consistent with your company’s branding standards, may I suggest Pictaculous? Canva. Skitch.
  • WRITTENT  |  FRIDAY, OCTOBER 11, 2013
    [Companies] 7 Ways to Find Epic Blog Writers for Your Site
    Recent research shows that 61 % of clients are more likely to order products and services from companies that create custom content. Having more varied content, you’ll attract a new audience, your traffic will grow, your sales will rise, and your colleagues will be happy to realize they’ve made valuable contribution to the company wellbeing.
  • FATHOM  |  THURSDAY, AUGUST 13, 2015
    [Companies] Consumer Brand SEO Pulse: 8.13.15
    The search giant announced that it is restructuring and Alphabet, a new company created by Google co-founders Page and Brin, will now own Google. Google announced that it had formed a new holding company, Alphabet, Inc., Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 9, 2013
    [Companies] 40 million people can’t be wrong — The secrets of viral
    by Chuck Kent Related Stories The one core secret to social media marketing success How to establish your company’s Social Media Lead Team How to turn employees into a beacon for your brand Here’s why 100,000 people unfollowed me on Twitter What a blog post will look like in 2020. By Kerry Gorgone, {grow} Contributing Columnist.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Companies] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    Supporting the Buyer’s Journey: Customer experience management research shows that companies with a formal plan to map and manage their buyer’s journey enjoy 30% greater year-over-year increases in positive social media / word-of-mouth mentions, on average, compared to their peers who do not do so. Create quality, share-worthy content.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 27, 2014
    [Companies] Tetris for Small Business: Stopping the Slow-Death Cycle
    Of companies with less than 20 employees, almost half of the budget is spent on software and cloud services in an attempt to streamline and optimize operations (source: Spiceworks Voice of IT ). The ‘Too-Many-Hats’ Problem. After all, we know customer advocates pay the bills. But after business starts to plateau, comfort sets in.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Companies] How to Produce Flawless Audio Interviews With Industry Experts
    Tell me more about your current company. What experiences led you to this company? How did you get started with this company? What challenges have you faced with this company? But just because interviews can be powerful doesn''t mean they always turn out that way. That''s where this article comes in. Ask for referrals.
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Companies] Understanding Inbound Marketing and the Sales Funnel [INFOGRAPHIC]
    In this stage they become aware of the products and services your company has to offer. Inbound marketing allows you to attract the most qualified leads for your business by tailoring your content to the needs and interests of your audience. TOFU - MOFU - BOFU -. TOP OF THE FUNNEL : GENERATING AWARENESS AND ATTRACTING VISITORS.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Companies] How to Master Content Marketing on LinkedIn
    The “@” before an individual or company name allows the reader to click through to that person’s LinkedIn profile or company page. There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you're not ready to invest in paid advertising? There has to be another option, right?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 6, 2015
    [Companies] The Problem With The Story You Are Telling
    All are still important, but you need to be careful, because Google catches companies that try to “game” the system. Good, relevant content is more important than ever, because of a Panda. Back in May, 2014 Google released an update to their search algorithm, called Panda 4.0. As if that was something that was really easy to do.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Companies] Periscope or Meerkat? The Marketer's Guide to Live Video Streaming [Free Ebook]
    Meerkat and Periscope hold a lot of potential for marketers who are looking to showcase company culture, live stream an event, host a Q&A session or mini webinar, and much more. The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 -- but its popularity was short-lived. hours in 2013.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Companies] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    If you can tell a story to your boss using data -- your value in leads or revenue generated for the company -- then you'll make a much more compelling case for why you deserve a promotion. Not only does this drive higher revenue for your company, but this promotes sales and marketing alignment. What's missing?
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Companies] What Is a Trust Seal, and Does Your Landing Page Need One? [FAQs]
    They are there to help reassure you that your sensitive information is secure with the company and/or website you''re giving it to. So you''re reading up on creating your first landing page , and everything seems like a no-brainer. Great headline? Check. Form that''s the proper length? Check. Customized "submit" button? Check, check, check.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Companies] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
    Typically, search companies use auctions to sell these advertising slots -- and to participate in these auctions, businesses select a set of keywords and submit bids on each of them. To get the most bang for their buck, of course the bad guys are going to go after the industries and companies that spend the most on PPC advertising.
  • BIZNOLOGY  |  TUESDAY, AUGUST 30, 2011
    [Companies] Twitter success demands both top influencers and everyone else
    Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular, and the most celebrated. Image via CrunchBase. Immediately I’ve lost my audience’s attention. The idea easily transfers to Twitter.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Companies] 7 Reasons No One Shares Your Blog Content
    Janet is the head of marketing for Shareaholic, a company that creates content sharing tools for publishers. Your company is interesting to you. So she might subscribe to a blog full of company party photos, product feature updates, and long essays written from your point of view. This is a guest post written by Janet Aronica.
  • SALESFUSION  |  TUESDAY, JANUARY 28, 2014
    [Companies] Marketing Automation “Gotchas”
    Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. [one_half valign="middle"] Partner Portal. Batman had Robin… You have SalesFUSION.
  • MI6 MARKETING AGENCY  |  THURSDAY, FEBRUARY 2, 2012
    [Companies] Herding cats: CRM, Social CRM, Data Hygiene & more
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. A Twitter Q&A with B2B Marketing Professionals. The best way to experience this is to participate live every Thursday from 8 to 9pm Eastern Timezone. Thanks for doing this!
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, DECEMBER 14, 2011
    [Companies] Inbound Marketing Analytics 101
    Especially useful for small companies and those who are just starting out with their marketing programs and need some help identifying key metrics, the eBook is packed with good advice. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview.
  • SAZBEAN  |  TUESDAY, DECEMBER 6, 2011
    [Companies] 7 Silly Google+ Business Page Mistakes to Fix NOW
    Many marketers rushed to set up Google+ business pages for their company, but as marketers tend to do, they got busy. As more and more examples of excellent Google+ business pages and creative use of the network’s unique features arise, more instances of huge Google+ misses are also becoming apparent. Not posting consistently.
  • SAZBEAN  |  FRIDAY, JUNE 3, 2011
    [Companies] Digging in the Cache – Three Wolf Moon
    Three Wolf Moon is a tshirt (seen at left) produced by a company called The Mountain. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. The shirt has since been featured in several video games and makes appearances at tech conferences as an item of ironic humor.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 14, 2010
    [Companies] 7 Strategies for Using Content to Market Industrial Products
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Companies] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    Following the content pillar approach can help ensure your messages attract the right potential customers while also offering you the benefit of scalability: Map Your Buyer Personas: Enterprise companies target an average of six different audiences with their content marketing. Met in-person with a financial advisor?
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 2, 2013
    [Companies] Looking for best-practices BtoB demand generation? Start with fundamentals first!
    Lots of companies are working to create best-practices BtoB demand generation (aka digital marketing) programs. Buffer Best-practices BtoB demand generation is built upon a strong foundation. This undoubtedly happens because they don’t waste valuable sales time on unqualified leads. So what are the foundation steps that need to be done?
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Companies] The Social Media Publishing Schedule Every Marketer Needs [Template]
    LinkedIn updates are the most unique of all, because you have both Company Pages and LinkedIn Groups to consider. To demonstrate the difference between Company Page updates and LinkedIn Group updates, let's navigate over to the column labeled "Title (For Group Discussions Only).". We have a 9 a.m. meeting? Who schedules 9 a.m. digress.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 9, 2014
    [Companies] AdWords Q&A With Former Google Evangelist Frederick Vallaeys
    Working at Google was amazing - I doubt I’ll ever work for another company that comes close. Knowing that my work on AdWords not only helped advertisers grow their companies, but that it also supported initiatives like Gmail, Docs, a self-driving car really got me excited about my job. He''s also the Founder of Optmyzer.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 7, 2011
    [Companies] 5 B2B Social Media Data Visualizations
    One of the things I suggested in my 2011 predictions was that companies would find new ways to visualize data beyond spreadsheets and simple pie charts. Why Do We Follow Companies on Twitter? Since we published a list of Top B2B Companies on Twitter this week, this is a perfect visualization of why people follow companies on Twitter.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 10, 2011
    [Companies] Q&A: Carbonite CEO On Launching Your Next Startup
    decided to ask David Friend, CEO of online backup company Carbonite. He co-founded five previous companies: Sonexis, FaxNet, Pilot Software, Computer Pictures Corporation and ARP Instruments. Most companies are built around a product. Most companies when they launch a product they spend money on market research. Facebook.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Companies] 7 Shameless Tactics Marketers Use to Lure an Audience
    These commercials have been watched over 25 million times , more than any other car insurance company. Snuggle is featured in all of their marketing and advertising campaigns and has proven to work for the company for almost 30 years. Slow and steady wins the race. But sometimes, isn't it kind of nice to burst through that finish line?
  • ACTIVEDEMAND  |  FRIDAY, AUGUST 21, 2015
    [Companies] Why You Need to Record Phone Calls When Communicating with Your Customers
    It has become a standard practice for companies that communicate with their prospects and customers over the phone; and that goes for many if not all SMBs. Simply put, you need to record phone calls if you want to stay ahead of the curve. Ultimately, monitoring helps drive customer satisfaction and maintains a positive customer experience.
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Companies] New York Times Rolls Out Annoying Ad Format, and Other Stories You Missed Today
    Snapchat has no revenues and its only product is an app that lets you take pictures that disappear in a few seconds, yet the company just raised money at a valuation of more than $800 million, and this all totally makes sense, Henry Blodget explains on Business Insider. Lots going on today in the world of marketing and beyond. Go gays!
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Companies] 7 Conventional Landing Page Design Tactics You Should Still Test
    Accordingly, the visual display of low share counts actually worked against the company. What works well for the majority of companies might do fine for yours. Conventional wisdom is usually the safe play. Why take risks when there’s an established “right way” to do things? No distractions. Three colors maximum. One font.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 8, 2012
    [Companies] Measuring B2B Marketing Success
    Are you targeting the right individuals at the right companies? Is this a sufficient quantity for the company to achieve its revenue objectives?  If you need more information on how to determine lead requirements, read our article How Many Sales Leads Do You Need ? You’ll probably get some blank stares and muddled answers.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 24, 2012
    [Companies] The Battle For Customer Attention
    There’s an appetite for more original content than ever, and I have a company that creates content, whether it’s distributed in short form, reality form, live form, or game form. It used to be so easy. But now, the consumer marketplace is fragmented almost beyond recognition. Today, we are all connected. Content Marketing
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Companies] 7 Excellent Examples of Email Personalization in Action
    like to tell stories through examples, so I dug up some companies that are leveraging email personalization abilities in ways that are really useful to the recipient. You'll also notice they include the company name within the email in a natural, contextual way, just like they did with the "First Name" tag. That's all! thanks guys).
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 5, 2012
    [Companies] Optimizing the Lead: 4-step lead generation analysis
    Here are a few pieces of data you want to record during this review for each channel and specific campaign (and you likely want to add a few attributes that are unique to your company, as well): Number of deals won. But, in reality, any marketing process can be optimized. Including lead generation. On a webinar today for ReadyTalk at 1 p.m.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Companies] What Is a Transactional Email? [FAQs]
    transactional email is one a company sends to contacts, leads, or customers to help facilitate or follow-up on some kind of action the user has taken on their website. Many marketing pros are very well-versed in emailing prospective and current customers and getting them to become a customer or brand loyalist. What Are Transactional Emails?
  • LEADERSHIP  |  FRIDAY, DECEMBER 11, 2015
    [Companies] Interesting Infographics: 11 Ways to Drive Sales With Content Marketing
    While 68% of B2B organizations don’t have a firm picture of what their funnel looks like, it’s important to map out the different stages in your company’s buying cycle, and to develop content to support each stage. Keep your leads considering your company through long-term email nurture campaigns. Not bad, right? Stick to the Funnel.
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