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  • VOICE-BASED MARKETING  |  MONDAY, APRIL 7, 2014
    [Companies] 5 Tips to Market Your Event Using Social Media
    If a holiday, special day, or concept is important to the goals or mission of your company, then build social media campaigns around it. For something like Women’s History Month, the goal might be merely to raise awareness and demonstrate your company’s commitment. 'Last week we joined Chicago women-centric tech organization Ms.
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [Companies] Why All Marketing Is Digital Marketing
    Your company’s website has that phrase all over it. And to mess with your head even further, you can’t escape the digital realm even if you don’t have a company website. 'In homage to Senator John McCain’s 2008 presidential run , we are all digital marketers now. What, are you crazy, Paul? All the time.
  • SAZBEAN  |  THURSDAY, AUGUST 4, 2011
    [Companies] 15 Sources of New Content for Your Social Media Strategy
    Customer Service – What questions and concerns are customers bringing to the company? Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Ask co-workers and colleagues as well.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Companies] Reeling in the Revenue: What Are You Doing to ‘Catch More Fish’ and Grow?
    To compete more effectively – and win – in this substantially different business landscape, companies need to make major changes in their sales and marketing strategies and tactics. by Phil Fernandez. During the past year, I have written frequently on this blog about the increasingly urgent global imperative for businesses to grow.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2010
    [Companies] Improve Business with Surprise and Suspense
    Godin's closing remarks, suggesting that companies try to "radically over-deliver," reminded me of the "Pyramid of Expectation" described to me by Savvy friend Scott Gould. Many companies consider this to be a huge accomplishment, when - in truth - this is just how it should be. " in 300 words or less.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JULY 15, 2013
    [Companies] [Video] Why Prospects Avoid Making Buying Decisions
    can honestly say, that the only reason I said yes to this change is that this CRM company promised me they’d help me through the entire transition. 'Right now I’m in the process of switching to a new CRM system. My current one is decent, but it lacks a tight integration with social media that I think is so vital today. And, I’m right.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, AUGUST 30, 2010
    [Companies] Top Sales Resources: August 2010
    101 B2B Sales Interview Questions By Lee Salz If you're a sales manager, you'll love this ebook because Lee nets out everything you need to think about to ensure you hire the right person for your company.  " She's absolutely right. ownload A-Game Selling __. Download 100 B2B Sales Interview Questions __. Understanding.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, OCTOBER 14, 2013
    [Companies] [Video] 4 Critical Questions to Outsmart Your Sales Competition
    How the company changing? 'What if you were at risk of losing your best customer? It’s time to get your thinking cap out again. m here to stretch you out of your comfort zone so you can see things in new ways. Today we’re going to look at your very best customer – the one you love working with and who contributes a fair share to your income.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [Companies] Sales 2.0 and Social Media: Thought Leadership with Anneke Seley
    Anneke was the twelfth employee at Oracle and the designer of OracleDirect, the company’s revolutionary inside sales operation.  impacted the success of your company, Phone Works? Large and small companies across industries are asking for our help defining or assessing their overall sales models.  What can Sales 2.0 Sales 2.0
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Companies] 78 Tweetable Moments From Social Media Plus #SMPlus
    Question is not are B2B’s using social media but are individuals within companies using social media #smplus @bengrossman. kathleenmcf The number one company on social media is @nytimes. Ms_Write: Forrester: 40% of B2B companies have little insight into where customers and prospects spend time online. Serve. bengrossman.
  • WRITTENT  |  THURSDAY, MAY 1, 2014
    [Companies] Growth Hacker Copywriting: a Mind-Blowing Trend to Watch?
    The company’s co-founders are no secret to viral media, considering Eli Pariser and Chris Koechley come from Facebook and The Onion. Organization – It’s probably easy to get wires crossed when you’re working at a company as fast-paced as Upworthy. 'When you think growth hacking, what comes to mind? It’s the relevance.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 27, 2013
    [Companies] How to Use Video to Prospect and Validate Your Leads
    use Vidyard forms at the end of a video as a CTA to obtain more pertinent information from leads including their phone numbers, companies and their role in their respective company. 'Many sales reps often ask me, “how does a video marketing platform fit into the sales cycle?” B Split Testing. Calls to Action.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 6, 2014
    [Companies] 5 Tips to Get Your Video Marketing Efforts off the Ground in 2014
    However, unfortunately only a small percentage of companies, especially small businesses, are taking advantage of this powerful marketing tool. Some companies focus on their products or services in a very theatrical way. Other companies bring humor to the mix while still showing off the benefits of their product. Be Consistent.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 18, 2011
    [Companies] B2B Blog Q&A: What's Most Critical to a Great Blog Post?
    First, any company blog should be aligned with your marketing objectives and those will vary company to company. Guest Post by blogger and author, Mark W. Schaefer. Great Title. Image. Introductory Paragraph. Content with facts, figures and links, Call to Action, RSS Feed, Social sharing options. Fight to never disappoint them.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 30, 2010
    [Companies] Does B2B Social Media Drive Holiday Sales?
    Adding some holiday cheer to an active Twitter account where you communicate regularly with your customers and prospects can help humanize your enterprise software company and contribute to closing sales. Here in the US, this past Friday marked the beginning of the retail holiday selling season. Let’s look at some examples.
  • DIGITAL VOICES  |  FRIDAY, DECEMBER 27, 2013
    [Companies] This Week in Digital Strategy 12.27.13
    This failure can be a lesson to companies big and small trying to climb up the Google search rankings. 'Happy Friday, everyone! With the major holidays behind us we look forward to a new year filled with insights into the world of digital strategy. How Habits Can Impact User Behavior via inspireUX. Numbers do not lie.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Companies] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. For example, if your cookie company launches green-dyed cookies for St. I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 3, 2014
    [Companies] 6 Ideas to Refresh Your Email Marketing [Guide]
    JoAnne Funch, who runs marketing company Marketing Dish , says if your open rates and clickthroughs are steadily declining, it might be time to resuscitate your emails. Make sure that every email is true to your company’s voice. This company makes it easy for customers to engage with its brand through social media.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 3, 2014
    [Companies] Are You Making These 5 Common Content Marketing Mistakes?
    He explained that “Youtility” is the concept of providing valuable content for your readers and customers, to the point where your company becomes valued, trusted, and synonymous with being useful. So when the time comes to make a purchase, your company is the obvious choice. Don’t Know Your Audience. Wait, what?
  • CRIMSON MARKETING  |  TUESDAY, MAY 21, 2013
    [Companies] What in the Heck Is Co-Marketing?
    In a co-marketing partnership, both companies promote a piece of content or a product, and share results of that promotion with each other.”  ”  (Co-branding is when two companies join together to provide a stronger, bigger, better product.). 'Co-marketing is a term not often used, and most often misunderstood. Ebooks.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Companies] Why Your Blog Is Failing
    Most businesses struggling to get their blog off the ground aren''t failing because they''re choosing topics like "10 Reasons I''m Not on Board With Clooney''s Engagement" for their marketing software company; it''s because they''re choosing topics that are just a little bit off from what their persona needs and what their solution can deliver.
  • CONVERSIONATION  |  THURSDAY, JULY 28, 2011
    [Companies] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
    With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). Marketers quite often ask the wrong questions as long as they think from a channel, company, product and message-oriented view rather than a customer-centric and purpose-driven one. Sounds familiar again?
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 27, 2013
    [Companies] Quick Tip: 1Password Makes it Easy to Store Passwords
    You want to record the hosting company, the company’s URL, a phone number (in case you can’t access the Internet and need to call customer support), and your login information. 'I used to spend a great deal of time searching for passwords — mine and those that belonged to my clients. Or a character. Or six characters.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Companies] 10 Brilliant Marketing Personalization Tips to Implement ASAP
    The next wave of inbound marketing genius is personalization, and it's not just applicable to B2C-centric companies like Amazon and Netflix. Send email messages from a human, not a company. Instead of having the sender/from name be Company X, make it the name of a living, breathing member of your marketing team. Likely, you did.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Companies] Excuse Me, There's a Digital Hair in My Print Media Soup
    We censored the company name out of the image. If I wanted to act on either of this company's CTAs, I would have to go to a search engine to look them up and try to find their social media accounts and phone numbers. As inbound marketers, we're really into digital media. Here's what I'm talking about. 1) Social-Print Integration Fail.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Companies] How to Be Persistent in Sales Without Annoying Your Prospects
    'So you''ve done the preliminary research on a prospect and they look like they could be a company you could really help. It can be bookmarked, tied to a label like “follow up later,” and forwarded along if the prospect feels like someone else in the company would be a better fit to talk to you. 3) Work the company, not the prospect.
  • E-QUIP  |  FRIDAY, JUNE 17, 2011
    [Companies] E-Quip Blog: More Favorite Free White Papers
    Download Closing the Delivery Gap (Bain & Company). Eighty percent of the companies surveyed in this study claimed to deliver a "superior experience" to their customers. Drawing from Bains research findings, this white paper outlines how companies can close the obvious "delivery gap." Harding & Company. Posted by.
  • HUBSPOT  |  TUESDAY, MAY 6, 2014
    [Companies] 13 Eye-Catching Examples of Twitter's New Header Images
    Basecamp, a project management software company, doesn''t have a product that''s easy to showcase through photos, either. Instead, they use a collection of icons to portray what the company does. 'About a month ago, Twitter unveiled a brand new profile design, and a lot of us waited with baited breath to get it. Shiny! More visual!
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 1, 2010
    [Companies] Thought Leadership Interview #9 – Eric Goldman of Gossamar
    It’s not a cake walk – you need a lot of visitors to produce one sale: some companies tell us it takes 1,000 visitors to make a sale; some say it’s closer to 2,000. process which can and should be designed to suit the company (it’s resources, philosophy and culture, its state-of-need (urgent or long-term), and its budgets).
  • B2B MEMES  |  MONDAY, JULY 22, 2013
    [Companies] Time to Surf the Wave of the Personal Brand
    As Jeff Jarvis said in a tweet Ingram quoted, they need to be thinking of themselves as platforms for building individual brands—something I see few B2B publishing companies doing. For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. link]. Time is running out.
  • SAZBEAN  |  TUESDAY, JUNE 14, 2011
    [Companies] Providing Content Your Customers Want
    The same thing happens online, where companies push more and more marketing and promotional information at people hoping that it’ll drive someone to buy something. No one likes that pushy salesperson that keeps giving you more and more reasons why you should buy their product. Finding Your Customers’ Passion. Being a Resource.
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 28, 2010
    [Companies] Campaigns to Conversations
    Listed companies will have to figure out relevance of terms like “silent period” and ‘selective disemmination” in this media. Social media requires constant interaction and almost instantaneous response. How should marketers tackle this challenge? What actions should marketers take in 2010?" Jessie Paul.
  • INBOUND SALES NETWORK  |  WEDNESDAY, JULY 25, 2012
    [Companies] Are Your Prospects Bleeding?
    The problem is, too many companies want to be their prospect’s new best friends that they are afraid to prick them with a pin let alone bleed in agony. So many companies talk about why you need to be the subject matter experts in your field, or about developing content around the solution your provide. And no one will.
  • SALES CHALLENGER  |  TUESDAY, APRIL 12, 2011
    [Companies] Does Skill Certification Enable Rep Complacency?
    The level of rigor that companies put into their certification varies though.  ve had conversations with companies that don’t believe there is such a thing as mastery in a competency though.  There’s been a lot of member interest of late (on our web site , in our discussion forums , etc.) about sales force competencies. 
  • EMAGAZINE B2B BLOG  |  THURSDAY, NOVEMBER 22, 2012
    [Companies] What eMagine Customers are Saying: Client Recommendations
    “Having worked with this company in the past, I can proudly recommend eMagine’s work on web design and support!” would highly recommend eMagine to any company looking to optimize the opportunity websites offer.” We interviewed several firms prior to selecting eMagine. would work with Emagine again.”
  • SAZBEAN  |  FRIDAY, FEBRUARY 24, 2012
    [Companies] What Community Builders Can Learn From Research
    Last week at CSCW, 160 researchers from private companies and universities presented a paper. Universities and private companies like IBM, Microsoft and Google do some legit research. Two weeks ago, Tom Critchlow suggested that we work to close the gap between inbound marketing and content marketing communities. Why Should You Care?
  • SAZBEAN  |  TUESDAY, OCTOBER 18, 2011
    [Companies] 5 Steps to Ensure Your Business Blog Isn’t Boring
    This is not a meeting with another company or some agency. This is your chance to give customers an opportunity to identify with your company, so be friendly, show some personality, and maybe even crack a joke here and there. It seems that in the last few years, businesses have finally wizened up some. Need a better web presence?
  • ANNUITAS  |  SUNDAY, JUNE 30, 2013
    [Companies] Adobe To Buy Neolane For $600M To Fill Out Marketing Cloud
    'Industry observers say the acquisition helps to fill some gaps in Adobe’s Marketing Cloud but still leaves the company without a CRM platform. News & Press
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2010
    [Companies] Can Old Database Marketers Learn Digital Tricks?
    This is still more obvious at the start of the marketing cycle, when companies are first attracting customers into a relationship. Reality is a bit more messy, but it’s true that database marketing does support proper champion/challenger testing for companies willing to make the investment. Sorry for the rant.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 10, 2012
    [Companies] 10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 2
    ” There was no established, effective way to reach the housewives the company depended on for revenue during the Depression-era decline of the United States economy. The company decided to innovate by telling these women stories through a newly-commercialized technology called radio. Content marketing is not new. B2B Marketing
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Companies] 7 Silly Hashtag Mistakes No One Should Make
    To help avoid making silly hashtags mistakes in your own marketing, let’s take a look at the top ways people and companies use them wrong. So always make sure to gut-check your hashtags with someone outside your department or company -- it could save you from being embarrassed down the line. It doesn''t end well. Social Media
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 3, 2011
    [Companies] 5 Ways to Get More from Your Content Marketing Plan
    She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Ok, I’m going to reveal a bit of my neurotic planning side. Several years ago, I was working full time and getting my MBA. My husband and I still laugh about the 15 cans of black beans loaded in our cart.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 16, 2010
    [Companies] 4 Secrets of Socially Shareable Content
    This applies to you, B2B companies! You're down with social. You've got yourself a blog, a Twitter account, and even a Facebook page. You understand that none of this works unless you're also down with content marketing, and you work hard to create excellent content so you have something to blog/tweet/Facebook about. But, something's missing.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 3, 2012
    [Companies] 5 Marketing Things to Stop Doing and 5 to Start
    Start creating great content , including a company blog and videos. When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. And start some new things. Here are some marketing things to stop doing and some you should start. What Marketing Things You Should Stop Doing. Spend it on content.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 23, 2010
    [Companies] Why Marketing Content is Key to Getting Found Online
    Let’s say you are a metal-stamping company, and your prospective customers are searching for “flat springs.” Tweet. The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. It takes time to create all this content.
  • SOCIAL MEDIA B2B  |  FRIDAY, APRIL 22, 2011
    [Companies] Customer Service Ideas and Examples for B2B Social Media
    While they are not specific to B2B companies, and some are not even about social media, they provide good examples for how all companies should be thinking about customer service. So how come most companies struggle to maintain consistency? Today’s posts are about customer service. from Phaseware Files. That’s right.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 20, 2013
    [Companies] Should You Do Buyer Personas In-House or Outsource Them?
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert (see award below) and President of the  sales lead generation company   Find New Customers. 'Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. He responded with “We have it covered.”
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, AUGUST 30, 2011
    [Companies] 4 Lies Marketers Tell Themselves
    It’s a rational first response to a disruptive new communications technology: surely the demographic that uses the technology the most (in this case, young people) are the best possible people to help brands and companies adapt. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 3, 2014
    [Companies] BMA Keynote Recap: GE and Perpetual Motion Marketing
    It is exciting to be a marketer today as there is a significant responsibility to bring impact to their companies., 'by Contributor Friendly | Tweet this Editors Note: Today’s post comes courtesy of Kimberly Peters and Vanessa Shayan , Marketing Advisors with the Oracle Marketing Cloud Success Program ( MCSP ). Why should they care?
  • BLOG MY CALLS  |  THURSDAY, APRIL 4, 2013
    [Companies] The Zombie Apocalypse of Keyword Call Tracking
    For BtoB companies, like LogMyCalls, the number is over 70%!!!! So, do you think they''re going to let call tracking companies marry those keywords to calls? Fortunately, companies like LogMyCalls offer those other DNI methods. If that was true 9 months ago when we wrote that article. It is even more true now. Uhhh.no. Our Plea.
  • BLOG MY CALLS  |  THURSDAY, MARCH 28, 2013
    [Companies] 6 Ways to Use Webhooks and Call Tracking for Marketing Automation
    After Harry calls LogMyCalls, webhooks can be used to post call detail information to your company’s CRM application. As soon as his call connects, LogMyCalls can send caller details to the companies CRM which will trigger a pop-up screen on Sally’s computer screen telling her that Harry is on the phone. Enter stage right: webhooks.
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Companies] A Lesson from Microsoft: Control Your Own Destiny
    Shaw, the company’s communication chief, wrote that the time had come, “because our product news milestones generally don’t align with the show’s January timing.”. First, even if you weren’t at CES competing for attention with 3,000 other companies, you may not be getting heard. Even if you’re part of a small or medium sized company.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Companies] Breaking the code on Twitter for business
    Resist the temptation to sell yourself and your company. manager from GE put it best when he counseled that no matter how casual the conversation, it is still a conversation about you and your company. The Savvy Sisters are proud to welcome back our friend, Mark W. Schaefer. Enjoy! and profitable new opportunities. in that order.
  • HUBSPOT  |  THURSDAY, AUGUST 2, 2012
    [Companies] 7 Awesome Olympics Campaigns to Inspire Your Marketing
    Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. Proctor & Gamble, a company that doesn't directly relate to sports or the Olympics, came up with an angle for this campaign that everyone can relate to. seems like a perfect opportunity for marketers, no? Enjoy!
  • PAUL GILLIN  |  TUESDAY, AUGUST 20, 2013
    [Companies] How to Get Salespeople Aboard the Social Media Train
    Ask for a blog entry on what they like best about sales, why they came to work for your company or 10 reasons to love the local football team. 'One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. think they’re worth sharing. Lemons into Lemonade.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Companies] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
    Seated around a cozy dinner table, I asked him a question that’s been burning inside me since my very first day here: "Does HubSpot’s culture -- or, by extension, any marketing company''s culture -- favor the extrovert?". He assured me I could -- I wasn''t the first introvert (nor would I be the last) to join the company.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 19, 2012
    [Companies] Meaningful Metrics for the Chief Revenue Officer – 3 Places to Measure to Get the Right Result
    by Paul Albright Since becoming Chief Revenue Officer at Marketo, I’ve uncovered a lot of like-minded companies and consultants who really get the concept of a single revenue team.  Measuring things you see in the rearview mirror is not the way to manage a company into a future of continuously growing profitable revenue.
  • B2B LEAD BLOG   |  THURSDAY, MAY 26, 2011
    [Companies] Webinar Replay: Teleprospecting that Drives Sales-Ready Leads
    How One Company Slashed Their Cost per Lead by More than Half from B2B Lead Roundtable on Vimeo. Brian emphasizes that lead generation requires communication and conversation: identifying the right people in the right companies, and engaging them with memorable, relevant conversations. Quality data is critical. The biggest reason?
  • WRITTENT  |  MONDAY, MAY 27, 2013
    [Companies] 20 Devastating Content Marketing Mistakes [Cartoons]
    Not every viral post is good publicity, and it’s wise to have a second pair of eyes scan your position before you accidentally brand your company with an unsavory position. Not Evaluating Company Guidelines. Your company’s content marketing style shouldn’t be published in stone. Custom content has grown into a 43.9 Abusing SEO.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Companies] 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
    Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets. Facebook Apps and Tools.
  • THE B2B RESEARCH BLOG  |  SATURDAY, JUNE 25, 2011
    [Companies] 47% of B2B marketers endorse using sex to sell
    First, the technique sends clear messages to the market about your company’s personality and the substance of your proposition. Ever since I was invited to join The Network of Aspiring Women (Birmingham Group), I’ve felt more in touch with my feminine side ( see post here ). To use, or not to use, promotional girls at a trade show stand?
  • B2B MARKETING MENTOR  |  WEDNESDAY, NOVEMBER 13, 2013
    [Companies] We Are the 8%: 4 Women Who Beat the Odds to Make It to CMO
    'A 2012 report by Grant Thornton found that women hold only one in five executive leadership positions in companies around the world. To shed light on how they beat the odds to become marketing executives, we interviewed four female CMOs at several prominent companies in the United States. Education: Harvard College, BA, Harvard, MBA.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Companies] 6 Best Tactics for B2B Lead Generation
    Although inbound has the longest rampup time, it is increasingly the first choice for smaller companies and startups and a quickly growing focus for larger marketers. 'You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. The B2B Lead Generation List. Inbound or Content Marketing.
  • WRITTENT  |  MONDAY, FEBRUARY 25, 2013
    [Companies] 5 Benefits of Using a Blog Writing Service
    If you have a million and one other marketing objectives to do this week, you can’t give the company blog the attention it needs to be a [.]. Business blogging is powerful. You’ve kept tabs on the content marketing trend and can see the potential it has for your business. But blogging takes time and work. Blogging Content Creation
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 28, 2013
    [Companies] How To Bridge The Gap Between Inside And Outside Sales Reps
    The key to bridging this gap is to put some best practices in place so that a mutual trust is established and everyone is working towards the ultimate goal of bringing in more sales pipeline and revenue for the company. This is an obstacle that never seems to go away, and all sales and marketing VPs seem to face it again and again.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Companies] Five Hootsuite Features And Their Benefits
    Teams and Organizations – For larger companies the teams and organization feature will be one of your favorite. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. So how would I recommend using Hootsuite and what are some of the key features to use?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, SEPTEMBER 1, 2011
    [Companies] Maximizing Lead Generation
    In my opinion, it's the missing link for companies who know they need to do something differently, but don't know where to start.  The company with the best process wins. When I read Maximizing Lead Generation: The Complete Guide for B2B Marketers , I knew I had to share it with you.  Lucky me. RUTH: Thanks!
  • LEAD VIEWS  |  TUESDAY, JANUARY 17, 2012
    [Companies] Top Challenges Content Marketers Face
    Enterprise content, more often than not, is focused on the company and its products, rather than meeting the consumer’s need. The corporate website is the digital face of your company. However, this begs an important question to be asked- Is content marketing all that easy? Is producing quality content a cakewalk? Absolutely not!
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Companies] Data Privacy,Protection and Compliance from Silverpop Amplify
    A key takeaway from the event — to be an effective marketer, the goal is not only to send customer-focused emails, but to report and show that marketers are adding to their company’s bottom line. 'Today was another great day at Silverpop Amplify 14 #SPOP14. Accountability in marketing.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 3, 2013
    [Companies] Should You Outsource Your Marketing? A Cost Analysis
    Your company gets a senior-level, outside, strategic viewpoint. If you’re considering hiring marketing staff, one of your options is to outsource this key function. To decide if outsourcing is an option for you, do a simple cost analysis. What are the costs of hiring versus outsourcing? Salary. Benefits (35%). Bonus (20%). Annual Total.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 28, 2013
    [Companies] B2B CMO – What Type of Ethical Manager Are You?
    If their company does not have an ethical culture, they may not be able to stand up for what is right according to their personal standards. Ethical marketing? Is it an oxymoron? Here are four ethical types of marketing executives and how to identify them. Egotistic or relativistic marketers. ” 2. Legalist marketers. Moral strivers.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 18, 2012
    [Companies] More Marketing Will Be Outsourced in 2013
    67% of the companies surveyed use temps and contractors,  71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? plan is more important than ever.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 24, 2012
    [Companies] Dear LinkedIn Member – About Your Invitation To Connect
    We are known by the company we keep. Please tell me who you are and how we know each other. Because I do not have ESP. Nor do I have a photographic memory of recent people whom I’ve met. Please, help me with a reminder of how we know each other and a compelling reason to accept your invitation. But we’ve never discussed anything.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 11, 2011
    [Companies] B2B Marketer: How are You Going to Win the War?
    Of the three options, it seems to me an attack strategy could net the most results, although it depends on the strength of your company, the strength of you competitors, and the lifecycle stage of your industry. Since it’s Veteran’s Day I thought this blog entry might be timely. strat·e·gy    strate -j?. Merriam-Webster.com.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 2, 2011
    [Companies] B2B Marketers: It’s Time to Apply the Stockdale Paradox
    In the book Good to Great, Jim Collins wrote about how great companies confronted the brutal truth, yet never lost faith in their vision of success. B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. What does this mean for marketing? Understand your customers.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 27, 2011
    [Companies] Is It Time for a B2B Marketing Audit?
    Many companies want to market to a broad audience or the wrong audience. Tweet. In today’s economy, every dollar you spend on marketing must produce results. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit. Bad strategy. The wrong results.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Companies] How Manchester United Revolutionized Sports Marketing
    A family receptionist would greet them and offer a surprise like a seat upgrade, a free gift, or a chance to meet a player,” says Mark Bradley, founder of The Fan Experience Company , a consultancy that worked with the club. 'Ask me which English soccer, uh, football team I would support and I would say Liverpool. Have a Backstory.
  • BIZNOLOGY  |  FRIDAY, MARCH 29, 2013
    [Companies] Social Media Listening Is Sound Business Practice
    Most companies don’t even listen, so jumping to listening AND responding is running before being able to crawl. Photo credit: highersights. How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? Why is listening so hard for people? Yes and no. Human Resources.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Companies] B2B Marketing Myth-busting, Redux
    Companies go 100% digital at their peril. Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. Myth No. 1:  Lead generation is the top job of B2B marketers. Well, maybe it’s more of a misconception than a myth.  
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 14, 2013
    [Companies] 10 Questions about B2B Blogging Answered
    Blogging for B2B companies starts with personas. This conversation gets much harder when the person in question is an executive, or someone on the PR team who wants to publish company news on the blog. The only reason to ask this question is if your B2B company is not getting any results from your blogging efforts.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Companies] 6 Social Media Measurement Questions You've Been Asking
    You should know why these people matter and what they are doing for your company. Many shy away from discussions on the ROI of social media. It seems like we all have plenty of anecdotal evidence that social media drives business results, but where are the numbers? Should you be measuring all of social media? How do you evaluate behavior ?
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 19, 2009
    [Companies] Advanced Lead Scoring Secrets — Moving from ‘Good’ to ‘Great’ as a B2B Marketer
    Note that this pattern will differ by company, product and industry.) For companies looking to optimize each  marketing campaign in  b2b lead generation who wish to improve the way they acquire customers , Find New Customers is the place to go. A great post penned by Adam Needles, Director of Field Marketing at Engage B2B. Enjoy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 25, 2010
    [Companies] The most powerful leadership lesson I’ve learned
    No matter what was happening in the world, in the company, or with our customers, George dispensed hope.  In graduate school I took a class on “Leaders and Leadership&# that I hoped would give me respite from the grind of finance and economics. George was not a rah-rah kind of leader. Those powerful three words sum up so much to me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 17, 2012
    [Companies] The Art of Opening Social Conversations
    Not only are audiences not accustomed to companies ever asking them what’s on their minds, many will not have their social channels set up to be notified of additional comments in a conversation thread. By {grow} Community Member Jennifer Kane. Successful social media engagement is about more than content. Let me show you to your table.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 4, 2012
    [Companies] My five biggest blogging mistakes
    grew up in traditional big American companies. I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” ”  So I’ve been reflecting on what I would have done differently if I had to start all over. It takes time, patience and hard work to find your voice and build a successful blog. Arrrgh.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Companies] What Your Last Facebook Post Says About Your Brand
    If your company tends to update your pages in bursts, or leaves it idle over the weekend, and one of the goals of your social strategy is to guide a conversation about your brand by customers and prospects both online and in person, then you might consider this for your business as well. more or less ever.  Post on weekends.
  • MARKETING ACTION  |  THURSDAY, AUGUST 15, 2013
    [Companies] Content Marketing: What Would Cisco Do?
    'Having trouble getting your company behind a content marketing strategy? Imagine for just a moment how difficult it might be to spearhead a content initiative inside such a behemoth company. With $46B in revenue in 2012 and over 70,000 employees spread around the world, Cisco is a giant. Two years ago, Heather went on maternity leave.
  • ENGAGE  |  THURSDAY, APRIL 7, 2011
    [Companies] 5 Things Brands Want from Facebook Fans Besides Money
    Need help naming your company mascot? R OI doesn’t always come in the form of cold, hard cash. Though your CFO might get nauseous at the notion of outcomes she can’t put in the bank, there’s a ton of value to be derived from Facebook fans that doesn’t make the cash register ca-ching. At least not directly. Need to test a content idea?
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Companies] The Essential Guide to Creating a Successful Content Marketing Strategy
    All great content marketing plans start with getting people within the company to buy into your vision -- basically, those people who''ll give you the resources and/or budget to help make your plans a successful reality. lot of companies talk themselves out of publishing before they even get started due to a lack of immediate resources.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Companies] How to Create an Ecommerce Checkout Experience Shoppers Don't Hate
    This post will show ecommerce companies how to set up their checkout experience for the least amount of pain and agony for their customers, and enjoy better shopping cart conversion rates as a result. 4-night trip to New Orleans, flight and hotel included, for $499? Awesome! Buy Now! My login information? There's no guest checkout?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Companies] Content Curation Grows Up, Original Content Still Key
    So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. imagine within 2 years a company ‘content curator’ will be as important as any other position found therein. Heres what they found. Bookmark the permalink. Highlight.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Companies] 9 Video Marketing Mistakes to Avoid
    This update reminds us that the world is constantly surfing YouTube, which is likely why the company is constantly trying to improve user-browsing ability. It provides that personal video the opportunity to pop up as a suggestion after a company video, and you want to promote the brand, not your latest shenanigans with your pal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Companies] Straight Talk on Social Media Gurus
    Simply because some other company saw great results doesn’t mean that they have created the only path to success.  By Stanford Smith, Contributing {grow} Columnist. love experts. These folks have invested their own time and money learning something so I don’t have to.  tip my hat to them.  My problem is with you.  hate case studies. 
  • MARKETING CRAFTMANSHIP  |  TUESDAY, MAY 17, 2011
    [Companies] Marketing to Multi-Media Multitaskers?
    For companies that rely on TV or the Internet to communicate with consumers, these findings regarding the physical behavior of multi-media multitaskers raise questions about the effectiveness of both channels as a means to garner the attention of potential customers. Death of the Mono-Media Environment? just 7.5% of all computer gazes, and 2.9%
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JULY 29, 2011
    [Companies] NewsCorp Phone Tappers Still Dancing; Airbrushers & Pie-Throwers Brought to Justice; Wendi Deng Dodges Lawsuit
    News Corp’s deputy COO, James Murdoch, has survived that company’s first board meeting since the phone tapping scandal broke – winning support of its senior independent directors. The ASA claimed both ads exaggerated the benefits of L’Oréal’s beauty products, were misleading to the public, and banned them from future publication.
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 31, 2013
    [Companies] Online Marketing Trends for 2013
    Local companies have never before had so many affordable tools available to understand how to improve local search results, engage with customers and measure their success. Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013.
  • WRITESPARK  |  TUESDAY, AUGUST 14, 2012
    [Companies] Justifying the Cost of an Experienced Freelance Writer
    Interact with customers and subject experts, including high-level executives, in a way that maintains a positive perception of your company and the marcom department. "How long have you been freelancing?" is a question I rarely hear when I am discussing my copywriting services with a potential client. The reason? Value Area. Project Focus.
  • DIGITAL VOICES  |  WEDNESDAY, JULY 18, 2012
    [Companies] SMS - The Mobile Marketing Road Less Travelled
    While I personally wouldn’t recommend adopting SMS as a way to advertise in general (I as a mobile user would completely rebel against a company who was spamming me…) I must admit I wouldn’t resent receiving the odd SMS-based coupon to a nearby restaurant or store as I was walking around downtown… What do you think?
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 13, 2011
    [Companies] Content Marketing in 2012
    Arnie Kuenn - Most large companies will finally optimize their sites for mobile devices and many will offer phone apps. Content Marketing Institute asked the speakers for Content Marketing World to make a series of predictions. Here's a summary of what they expect 2012 to bring in the content marketing space. View Original Article
  • CLIENT BRIDGE  |  TUESDAY, MARCH 22, 2011
    [Companies] Dispelling Myths about the Youth Market
    Most companies haven't gone far enough. The youth market has an almost mystical allure, given their combined spending power of almost $40 billion. So, marketers try to accurately target their strategies to reach that market. But marketing to the youth market is fraught with myths. Online gaming may be a better way to reach them.
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