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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 14, 2015
    [Companies] SEO and Content: Can SEO drive “viral?”
    These are the posts: January — Content Shock   June — 70 Rising Stars of Social Media   November — A speech you will never hear again These posts would be considered “hero content” under the definition I recently described in a post about a “ content pattern ” that companies use to build a brand over time.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 15, 2013
    [Companies] Where Does Information Disclosure Start and End in Social Media?
    Nothing wrong with putting out the good word, mind you, but if you run a publicly traded company you’re supposed to think twice before talking about the numbers of customers (which translates to dollars) reached by a certain time period (which securities analysts then call guidance ). Social media/public relations influencers such as D.M.
  • HINGE MARKETING  |  FRIDAY, JUNE 20, 2014
    [Companies] Having Your Professional Presence vs. Personal Presence on Social Media
    You’ve probably heard the saying that people don’t hire companies, they hire people,” a quote from our friend Jay Baer from Convince and Convert blog post How to Balance Your Personal and Professional Lives in Social Media. If you haven’t noticed, we are in the digital age. ’ Actually, they do. They really do.
  • ACT-ON  |  THURSDAY, MARCH 24, 2016
    [Companies] Why 78 % of Marketers Struggle with Content Marketing ROI
    Leads are the lifeblood of a company. Each company’s goals are different and unique based on size, budget and resources. Content marketing has traveled light years since its inception. We know it works, which is why our budgets for it are growing so rapidly. Yet, many marketers are still struggling with something very important.
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 13, 2011
    [Companies] Survey Says…Case Studies Still Influential in B2B Tech Purchases
    Company web pages. - E-books. We all work hard to create attractive content. But just how useful is it in actually influencing buyers? Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. Case studies/success stories. Podcasts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Companies] Crowdfunding 101: Testing the Waters with TeeSpring
    With high risk comes the potential for high reward, but not all companies can afford to take big risks. One of the most popular rewards is a T-shirt with the company’s name or a clever message related to the mission of the campaign. Kiki Schirr  is a cofounder of the fitness app  Fittr , and also does the company’s marketing.
  • HINGE MARKETING  |  THURSDAY, MARCH 5, 2015
    [Companies] Top Twitter Marketing Techniques to Connect with Your Audience
    But Don’t Be Afraid to Have a Little Fun That said, there is certainly room to showcase your company culture. Find out more about the ideal content length in this Fast Company article. 8. With just 140 characters to work with, it’s somewhat surprising that Twitter has turned into such a marketing powerhouse. Social Media
  • JUNTA 42  |  MONDAY, DECEMBER 5, 2016
    [Companies] Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It
    Those companies that do not prioritize the strategic process don’t really see value in the content. If no one in your company owns content marketing strategy, congratulations, it’s your responsibility. What other reasons have you seen for companies not documenting their content strategies? I’d love to hear about them in the comments.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Companies] Summer Is Here—Bring on the Interns!
    Is she interested in running field events, or managing the company’s Twitter feed? His work across teams will also benefit the company as a whole. Explain your team’s mission and how her work will directly impact the company’s goals. Yes, they’re interns! As We Know, It’s All about Engagement. Awesome! Now what? Create a bond.
  • JUNTA 42  |  SATURDAY, AUGUST 20, 2016
    [Companies] This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
    According to Digiday , the management consulting firm’s latest moves are motivated by a recent survey, which found that 90% of senior marketers believe that a company’s C-suite — not agencies — should own its content. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Image source.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 8, 2013
    [Companies] The Awesome Power of Story in BtoB Sales Lead Generation
    Do you think these lessons fit BtoB companies? Jeff Ogden is an award-winning marketing expert and the sales lead generation company President of Find New Customers , which has been helping companies improve revenue results since 2009. Buffer Sales Lead Generation is powered by great stories. Let me share it. Patience works.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 6, 2012
    [Companies] Harness the power of Newsjacking to Grow Your Business
    Use the News to Capture Free Publicity for your Company. David Meerman Scott  ( @dmscott ), who was interviewed by Jeff Ogden, President of the lead generation company Find New Customers via Skype at Social Media Camp NYC , has a new book, Newsjacking. just purchased it on my iPad and read it. ” to his associate.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 19, 2011
    [Companies] Sunday Post | What’s on my Kindle
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Just a thought about voracious readers.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 25, 2012
    [Companies] Marketing Automation – Lessons Learned
    Some companies have too many leads, and need to score them, before handing over only the highest-quality sales-ready leads. Other companies don’t have enough sales leads. There are plenty of agencies around who specialize in supporting companies with their marketing automation efforts. Define Your Marketing Process. Conclusion.
  • JUNTA 42  |  SATURDAY, JANUARY 3, 2015
    [Companies] This Week in Content Marketing: Content Marketing Predictions for 2015
    And, how should companies align their marketing and technical content so they speak with one voice to their prospects and customers? The company’s primary use of the book is as a trade show giveaway. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. It’s not. 4.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2015
    [Companies] How to Build an All-Star Mobile Force
    Author: Jeff Hasen It should go without saying: whether you run a mom-and-pop business or lead the digital team at a Fortune 500 company, mobile marketing should map to your business goals. Measure your team’s performance by your company’s goals. It’s just the how that is evolving. So, how do you get started in the mobile space?
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Companies] 6 Stats that Prove the Importance of Product Videos for Ecommerce
    58% of Shoppers Think Companies with Product Videos Can Be Trusted. Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Companies] Debunking 10 Common SEO Misconceptions
    Mobile SEO Isn’t Important. “Oh, we are a B2B company, where C-level executives are our target audience. Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. This became crystal clear to me earlier this summer, in fact. SEO Is Dead. No, SEO is not dead. Why?  .
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 14, 2013
    [Companies] The Anatomy of a Great Email
    Most times, your from label will be your company name as your readers will most often recognize that more than a specific person’s name. Plus something about your company of course, but don’t make your email all “buy, buy, buy!” or you’ll lose your readers. enjoyed it so much, that I majored in Biology (at least for awhile).
  • CONTENT STANDARD  |  MONDAY, OCTOBER 24, 2016
    [Companies] How the Evolution of Digital Marketing Strategy Has Brands Questioning Agencies
    Once companies started shifting their efforts toward digital, many brands attempted to “convert” their existing traditional content and design teams into digital teams—or, they at least asked them to work on both digital and traditional projects. Marketing is evolving at a frenetic pace. First and foremost, you focus on visuals.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 9, 2013
    [Companies] Why SEO is Now More Like Internal Medicine Than Plastic Surgery
    Recently when I was speaking with a company about a new website, they asked about having an SEO firm do a one-time project to "make sure it ranks high on Google." I then related how SEO has changed in recent years and what''s necessary for effective search engine results. This always seems to surprise the audience. Gaming the system.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 30, 2013
    [Companies] The truth behind why my blog sucked for two years
    Whether you are writing for yourself or for your company, I think the only real option we have is to be ourselves and let our own light shine through. Whether you are writing for yourself or for your company, I think the only real option we have is to be ourselves and let our own light shine through. Sucked. Sucked. Sucked. by Amy D.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 8, 2016
    [Companies] Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?
    The CMO needs to the Customer Experience thought leader in their company. Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. What Exactly is Disruptive Growth? In other words, don't disrupt just for the sake of disruption. What gives? Think about it.
  • MARKETRI  |  TUESDAY, JANUARY 24, 2012
    [Companies] Five Steps to Effective B2B Inbound Marketing
    The good news is that even companies with limited marketing resources can engage prospects and win new customers. According to HubSpot, an Internet marketing company that coined the phrase, “Inbound Marketing,” your Web site has to remain the central hub of your inbound marketing. The solution is inbound marketing!
  • BIZNOLOGY  |  TUESDAY, JULY 31, 2012
    [Companies] Do you have a handle on your online reputation?
    Do you weave all of your properties together with links that include your name, brand, company, product? And, are you writing content copy that is optimized for SEO, which is to say, are you using pronouns instead of your full name, brand, or company? Burping in Church. Song of Myself. Why not create LinkedIn, Twitter and About.me
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Companies] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Every industry has a set of people who are deemed influential—maybe they are the CEO of a leading company, an author, a blogger, or a speaker. Every company should have a mix of content that they are creating. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. Newsjacking.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Companies] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    For example, a top-of-funnel asset might have a lower score than a middle-of-funnel or bottom-of-funnel asset to indicate that the buyer is at the beginning of their buyer’s journey and perhaps just becoming aware of your company. He spoke about “Lead Generation: Strategies that Kill the Competition.”. Lead Scoring. Asset Scoring.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 16, 2013
    [Companies] [Video] The Only Sales Letter You'll Ever Need to Write
    You wonder just how much you should include about your company, products and services. If you''re like most sellers, you want to create the perfect message -- one that your prospects will read and immediately pick up the phone to invite you into their offices. You agonize over what to include in it. Here''s the deal. You need to get over it.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 25, 2013
    [Companies] eMagine Launches New Websites
    The Company’s power plants have generated more than 1.5 PharmaCM (a Deloitte Company). PharmaCM is a newly formed company that wanted a website to springboard their product launches and brand awareness. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more.
  • LEADERSHIP  |  FRIDAY, AUGUST 1, 2014
    [Companies] Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program
    Create engaging content so that your company appears in search engine results, enhances lead conversions and communicates with consumers. In order to increase the success rate of your marketing campaign, I recommend you view the infographic, “The Science of B2B Online Marketing.”. Strategy. Content Marketing. Generating Traffic. Analytics.
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Companies] 16 Brands That Totally Nailed Their Homepage Designs
    Rezdy’s use of visual elements such as icons and arrows allow the company to clearly explain the purpose of its product without having to rely on heavy copy. 2) Jay Z''s Life+Times. Everything that you need to know is provided in a few pixels via a video, company tagline, and clear CTA. If anyone knows how to entertain, it’s Jay Z.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 3, 2015
    [Companies] destinationCRM: “Make Sure Your CRM is Well Informed”
    Most companies can’t trust their prospect data. T […]. Market Intelligence crm data crm data clean crm data enrich crm data hygiene crm data issues crm data quality crm data research crm data studies crm data tips Crm Strategies destinationcrm
  • B2BBLOGGERS  |  THURSDAY, JANUARY 12, 2012
    [Companies] 7 Reasons You Can’t Afford to Ignore Lead Nurturing
    This makes the sale easier on both sides, since the lead is already educated on your company and product, and presumably ready to buy, which of course makes the sales pitch easier.  As a marketer, your most important job is to generate leads for your business.  But what good are those leads if they’re not managed properly? 
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Companies] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    CHRIS : In 2008, I started myBusinessIntegrated as an integrated communications company. Back in around 2011, I had a client from a jet charter company. And the company needed to be profitable, or at least showing trends towards profitability. Back in around 2011, I had a client from a jet charter company. LEO : I agree.
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Companies] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    “I think the big problem that brands and eCommerce companies – the thing they forget – is that YouTube is more of a community, and people go there with specific intent. Sometimes it takes seven or eight times that people see your video before they have the confidence and trust to actually buy something from a company.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, NOVEMBER 29, 2013
    [Companies] Should PRSA Sanction Public Relations Practitioners?
    As a result, effective public relations involves pushing a company’s or client’s agenda (or products and services) without being a pest, and ideally, by being helpful to reporters who are in a position to reciprocate with media coverage. According to Segal, hundreds of thousands of these unsolicited pitches – or “P.R. Any other ideas?
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Companies] Your Guide to Online Sales Tax
    Starting an ecommerce company comes with a lot of tiny details. The tax should be the applicable state and local tax required wherever your company property is located. If your ecommerce company has no physical location at all—no store, warehouse, or office—then you’re not required to charge a sales tax. When Tax Is Required.
  • BIZNOLOGY  |  THURSDAY, MARCH 7, 2013
    [Companies] How do you persuade your boss that search is important?
    But if your company isn’t ready for that yet, at least do the free thing–join us for our webinar next Wednesday at 3 pm ET on search marketing and analytics that walks through the basics of what’s important in search marketing and how you explain it to the boss. Photo credit: Wikipedia. And that usually means numbers.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 2, 2016
    [Companies] How Reddit Marketing Can Fuel a Passionate Fanbase
    The site boasts 234 million unique users and 8 billion monthly page views, according to the company. billion monthly active users, according to its company page.). For example, an airline company could choose an ad product that targets subreddit communities with users who are talking about airlines, but only in positive ways.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 11, 2011
    [Companies] Build Industrial Websites as Dynamic Blog Sites
    For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. Building or redesigning a company Website as a blog site is increasingly becoming the preferred method for many industrial and manufacturing marketers. blog is considered the cornerstone of an effective inbound marketing strategy.
  • HUBSPOT  |  WEDNESDAY, MARCH 9, 2016
    [Companies] 7 Video Techniques For a Limited Budget
    But video marketing can quickly become an expensive project if a company does not know what it’s doing. The rental company you use depends on where you live, but make sure you choose one that offers equipment packages so you can rent in bulk. Who hasn’t heard the phrase “content is king”? Don’t let this thought dissuade you! Video
  • VIDYARD  |  WEDNESDAY, OCTOBER 7, 2015
    [Companies] Say Hello to Personalized Video!
    Personalization can take many forms – from text, like their name, email, company name and job title to images, like their company logo, LinkedIn photo or picture of their website or one of their products. But what if that thumbnail had the recipient’s name, job title, or company logo on it? Say hello to Personalized Video!
  • BIZNOLOGY  |  MONDAY, DECEMBER 22, 2014
    [Companies] 37 facts on the future of Social Selling vs. Cold Calling
    74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). 50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com ). Social selling is not hard selling. In fact, it’s the opposite. You might say one is yesterday’s way of selling and the other is today’s.
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Companies] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    Fortunately, most social networks automatically re-size the photos you upload to your company pages. The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook's News Feed are two of many indicators that visual content is a force to be reckoned with in marketing.
  • HUBSPOT  |  FRIDAY, OCTOBER 25, 2013
    [Companies] Instagram Ad Rollout Begins: What You Need to Know
    See how Instagram users react to companies they don''t follow in their feed. A few weeks ago, people got all in a tizzy when Instagram announced that it was introducing ads soon. Not today, not tomorrow, but soon. Well folks, it looks like soon is here. Get ready for the tizzy to go into overdrive. users who are 18 and older. So sit tight.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 12, 2014
    [Companies] The Untapped Opportunities for B2B eCommerce
    For more on the opportunities of B2B eCommerce, Practical eCommerce has this article: Many B-to-B companies have long believed that ecommerce would create channel conflicts between sales personnel, suppliers, and other channels. Grainger , which is a supplier of industrial parts and equipment, is an excellent example of B2B eCommerce.
  • SAZBEAN  |  FRIDAY, JUNE 21, 2013
    [Companies] Don’t Confuse More Data for Better Insights
    Companies have access to vast amounts of data — almost too much. We live in a data-driven world. Just about every action, post, and click is tracked online. But having a ton of data does not necessarily mean that you will have actionable insights to improve your product or services. But action doesn’t always follow collection.
  • SAZBEAN  |  FRIDAY, MAY 17, 2013
    [Companies] Are Google’s Social Changes Enough?
    With a whirlwind of announcements at its Google I/O developers conference this week, Google’s vast suite of social products is finally starting to look like it was created by a single company and not cobbled together via a series of haphazard acquisitions. Google+ is mostly a deserted island, at least compared to Facebook and Twitter.
  • SAZBEAN  |  SATURDAY, DECEMBER 31, 2011
    [Companies] Top Internet strategy, marketing and technology links for the week of December 31, 2011
    Lessons Fortune 500 Companies Can Teach You About Blogging (QuickSprout). Here are the top Internet strategy, marketing and technology links for the week of December 31, 2011… 10 Fundamental Tips for Social Media Community Managers (HubSpot). Tools, Twitter and a Ton of Opportunity (SEOMoz). Who Owns Your Followers? News & Notes
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  TUESDAY, FEBRUARY 22, 2011
    [Companies] Games as Content in B2B Marketing
    You also need another starting point: your company’s world view or story line.  Whilst it doesn’t teach prospects about what the company does, it is used as an awareness tool to hook prospects in. Turns out games have been used in B2B several (many?) times, Today’s marketing mindset needs to be one of experimentation.
  • MI6 MARKETING AGENCY  |  SATURDAY, FEBRUARY 19, 2011
    [Companies] January Mi6 Chart Toppers
    Quick Thought: We’ve recently heard about how adding bogus customer reviews is helping companies get better search results. Quick Thought: The most important destination for a B2B company is their own website. January 2011. They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Related Posts.
  • ETRIGUE  |  WEDNESDAY, APRIL 15, 2015
    [Companies] Fading into Obscurity
    Nurture campaigns are built to send out a series of messages that are typically designed to educate and inform a prospect about your company, your product and your service. It also works because your company is still at the top of a prospect’s mind. Recollections have a limited shelf life. But that doesn’t happen very often, does it?
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 15, 2015
    [Companies] Do B2B Customers Want to Tweet a Purchase?
    If you look at the best customers of your B2B company, do you have some that have standard orders? Having companies order from you in public becomes another form of socially-promoted customer testimonial. Share why an approach like this would work or would not work for your B2B company either in the comments below or on Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2011
    [Companies] 7 ideas to turn PowerPoint slides into social media marketing gold
    Integrate social aspects with traditional marketing projects. I’ve been thinking about ways that companies can get content to move virally within an organization and certainly PowerPoint has to be a key ingredient. Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. Do it. 2.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 12, 2014
    [Companies] Trending: How To Justify Content Marketing?
    A4: benchmark your company on mix of inbound vs. outbound leads (@ SiriusDecisions is a good place to start). Does the content your company create get used at all. Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? If no, why not?
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 21, 2012
    [Companies] Raising Your Content Curation to the Next Level
    As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties. You’re probably not blogging on a daily basis. In a word: Sources.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Companies] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
    Companies, particularly fast-growing ones, need employees who can adapt and wear many hats. The best interview advice I ever received was to pretend you already have the job, and treat the interview as the first planning meeting for the work you need to do to advance company goals. "Looks great on paper. Bad interviewer.".
  • BIZNOLOGY  |  THURSDAY, OCTOBER 6, 2016
    [Companies] SEO is not about optimizing a single page
    SEO is not a set of parlor tricks where your company is the magician. Search Engine Optimization (SEO) has been around a long time. And it has changed a lot over the years. But one thing that has been true for more than a decade is still the source of confusion for my clients. Client:  Uh, yeah, but why does that matter? Me:  [Sigh.].
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Companies] Selling the C-Level: 7 Content Marketing Myths Debunked
    Sixty-five percent of B2B companies have blogs today. During Jay Baer’s and my SXSW presentation , we had a number of questions about selling content marketing into the organization and to senior executives. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Yikes!
  • HUBSPOT  |  TUESDAY, OCTOBER 13, 2015
    [Companies] 3 Must-Read Stats on the State of Inbound Marketing in 2015 [New Research]
    This holds true across different company sizes, regions, and budgets. Every year, the marketing industry undergoes some serious changes. New technology emerges, people's behaviors change, and as a result, marketers are often left with an entirely different playing field. The lesson from the data is clear: Inbound creates higher ROI.
  • KAPOST  |  FRIDAY, JULY 22, 2016
    [Companies] Content Marketing Strategy Tips: Build Your Competitive Positioning
    Remember that target customers will engage with your company through a series of touch points ( Think with Google refers to these interactions as “micro-moments”). You need to leverage your company’s unique growth-drivers to reach the right audiences. Here are 3 simple tips to help you reclaim your focus: 1.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 27, 2013
    [Companies] The Renaissance Society
    The Renaissance Society. The authors build their business case for predicting the future by reviewing the past and our existing economic conditions and comparing them to emerging markets (East). This will drive the “happiness factor” that rising GDP brings, but with the wealth of the West a new focus on positive emotional well-being in increase.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Companies] More New Systems Challenge the Marketing Automation Status Quo
    Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Although this approach is popular, there are others. Here are a few options.
  • HUBSPOT  |  THURSDAY, AUGUST 9, 2012
    [Companies] How to Create Marketing Emails Both Readers AND Inboxes Love
    And if you want your subject line to appear fully on mobile devices, you have to get even shorter -- best practices recommend you aim for fewer than 20 characters. 2) Clear 'From' Field: Marketers are split on whether it's best to send email from a company name, a person's name, or both. Now they know you're a real company!
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 9, 2011
    [Companies] Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”
    company Find New Customers shares an important marketing lesson using wit and humor. If you enjoyed our weekly show, why don’t you also follow my company on Linkedin or Facebook ? “If more companies listened to ( Find New Customers) a lot more would be sold.” Jeff Ogden. ” Dan McDade, Pointclear.
  • CINTELL  |  WEDNESDAY, JANUARY 27, 2016
    [Companies] 29 Ways to Use Your Personas
    If your personas are wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet, it’s time to reimagine their potential. You Built Personas, Now What? Creating buyer personas is only half the battle. Here are 29 fresh ideas for putting your personas to work.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 22, 2015
    [Companies] 10 Marketing Trends That Should Influence Your Content Strategy
    Action content marketers should take : Whether your company struggles with resources or you simply want to free up some time for other initiatives, content curation is a very valuable tactic. As someone that’s always had a passion for journalism, I enjoy staying on top of the latest news. Effectiveness of Visual Content. That’s pretty low.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Companies] Why Organizational Design is the Key to Authentic Client Branding
    Ancillary businesses had taken the toy company far from its brick roots but the company’s fortunes quickly turned when Knutstorp embraced its simple founding vision: to create building educational toys. Not just for marketing engagement, but for their company as a whole. Ding, Ding, Ding. And it just might. It's everything.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Companies] The Fallacy of the Lazy Millennial
    Many companies have millions of examples of dedicated, hard working, self-directed young over achievers who will do the right thing, work their butts off, and help scale the company. This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales. They also might drink craft beer. Positive attitude.
  • HUBSPOT  |  SATURDAY, NOVEMBER 15, 2014
    [Companies] How to Train Your Brain to Learn Faster
    Jill recommends focusing on “need to knows” first, such as information about your company’s key product, the industry that presents the best opportunity, and the most influential person in the buying process. 3) Connecting. Does one buyer’s company remind you of another customer’s organization? What is "it"? Enjoy this post?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Companies] Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
    Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right’s phone number when I first met her. Many companies are doing content marketing to attract more of the right kind of traffic to their sites. Do you want to generate more leads on your website?
  • CRIMSON MARKETING  |  FRIDAY, MARCH 22, 2013
    [Companies] Marketers, Give Your Salespeople the Info They Need to Succeed
    In other words, marketing needs to take all the tools they are using to collect information about the company’s products and services, and the perceptions buyers and customers have about the company’s products and services, and the provide that information to sales. Thus the term caveat emptor (let the buyer beware).
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [Companies] Our Top Predictions for Facebook's Secret January 15th Announcement
    If you recall (I didn't, until I read some news over at ITWire ), during its IPO, Facebook identified gaming company Zynga as a bit of a weak point. While its trademark blue has gotten them far, Facebook's an agile, forward-thinking company. I was perusing Marketing Pilgrim this morning, and what did I find? Oh no, my friends.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Companies] The Unseen Problem with Inbound Leads and How to Fix It
    In total, 59% of companies report longer sales cycles. All in all, it’s safe to say that companies 100% reliant upon inbound lead generation have little control over their growth rate and the consistency of this growth over time. As you’ve probably noticed, inbound lead generation strategies are in vogue. Take Action on Inbound.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 23, 2013
    [Companies] Ted Talks: Andrew McAfee: What will future jobs look like?
    His research investigates how IT changes the way companies perform, organize themselves and compete. Jeff Ogden , the award-winning marketing expert is a believer in life-long learning.  No matter if you are 23 or 83, I believe you can learn something new today. This is why he shares interesting videos on Sundays. Hope you like it.
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [Companies] Maslow’s Hierarchy for SDR Teams
    The people feel safe because they have the tools required to achieve their goals and the company feels safe because it knows its foundation isn’t full of growing cracks in productivity due to access to resources. We also target former users of DiscoverOrg that are now at new companies. Here’s what I learned along the way. Be short.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 22, 2013
    [Companies] The Next Big Thing in Lead Scoring: Big Data and Social Scoring
    Ran has over 20 years of experience working for technology companies of all sizes and domains. For example, if a site visitor reads your pricing page, signs up for a trial, and states she is an executive at a sizable company, the score would probably be high and she’d be fast-tracked to sales. And for a good reason. Enter Big Data.
  • FATHOM  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] Consumer Brand Manufacturer Spotlight: Wüsthof
    Todd Myers, vice president of sales, is quoted as saying the company has been making “dramatic efforts” to tighten distribution, protect brand integrity, and “create a fair and level playing field” for loyal retailers. How about Amazon? That’s how Wüsthof, the 200-yr.-old old German cutlery brand, does it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 10, 2014
    [Companies] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
    This trend dictates that companies gather more intelligence on how recently won deals originally engaged with their brand, and which touches helped accelerate them through the process. Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors. To what do you attribute this?
  • 3D2B  |  WEDNESDAY, JULY 30, 2014
    [Companies] How to Create a World-Class B2B Call Center
    She knew these associates could also make cold calls to reach people who weren’t opening her direct mail or finding the company online. Provide the agents with resources they can use to look up companies and contact information. But she heard nothing. Complete silence. Aren’t the sales people happy with the leads? Hire Right.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Companies] A Critical Look at Ecommerce CTAs: What Works and What Lacks
    The Gap stands out as a company that gets things done with their CTAs. Still, another company might just edge them out of the top spot. An inspiring call-to-action is equal parts design and psychology. Prompting the desired response is never easy, especially as consumers become savvy to the tricks and tactics that online retailers use.
  • HUBSPOT  |  MONDAY, JUNE 11, 2012
    [Companies] How to Make More Money From Existing Customers With Marketing Automation
    One of the simplest ways to use marketing automation to generate more revenue from existing customers -- especially for ecommerce companies -- is to reference their past purchases. We've all been there, after all -- companies buy their monthly subscription, have no time or inclination to figure out how to use it, and all that cash is wasted.
  • RADIUS  |  THURSDAY, OCTOBER 20, 2016
    [Companies] A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential
    According to a recent Demand Metric report , more than 80% of companies without effective demand gen blame data quality for ineffective marketing campaigns and sales flops. Yet, only 42% of companies with rich data are happy with their demand gen. Salesforce is a trailblazer in their space. How actionable is my data? Wrapping It Up.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 25, 2013
    [Companies] Review of the book Reasonate by Nancy Duarte (Multi-Touch version)
    Jeff Ogden, the Fearless Competitor, is President of the digital marketing company Find New Customers and the host of Marketing Made Simple TV, where he interviews the world’s smartest business leaders. Buffer I’ve seen the future of books and they are multi-touch. Here are a few things that make this book great.
  • THE ROI GUY  |  THURSDAY, APRIL 18, 2013
    [Companies] It Just Takes Longer. Your Sales Cycle in 2013?
    A significant 43% of B2B companies indicate that sales cycles have lengthened over the past three years, this according to a recent survey of 243 solution providers by B2B Magazine. Confirming lengthening B2B sales cycles, SiriusDecisions indicates that durations have increased an average of 22% over a similar period.
  • KEO MARKETING  |  TUESDAY, OCTOBER 11, 2016
    [Companies] Three Future-Focused Marketing Budget Considerations
    Target: This is best for companies that have moderate growth goals or plan to solidify their customer base. Stretch: This option is best for companies that have ambitious plans to grow and/or increase their market share 20% or more annually. Define your 2017 marketing strategy. Emerging technologies will impact business. More content?
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Companies] Google's Biggest Social Search Update Yet Features Google+ Content
    Say you're an IT software company, and you have a Google+ business page. Google+ is changing the web, even if you don't want it to. That's right. Now, more than ever, it's critical for your business to create and build its presence on the new social network. Here is a quick overview of the three new features. Personal Results. Competitors: 1.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 7, 2011
    [Companies] Top Five Questions to Create an Unfair Marketing Advantage
    There are dozens of examples of companies that have held contests to inspire their customers and prospects to create dynamic content promoting their business.  In some cases, this strategy has turned “mature markets” on their head, leaving industry giants reeling and innovative newcomers cashing in. What’s the “human story” behind that value? 
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Companies] Measure the ROI of Digital Advertising Beyond Revenue Impact
    Reputation:  Does the information presented in your native ad help develop the company as a trusted expert or thought leader? The biggest advantage of programmatic advertising is that it can be altered to best meet your company’s needs, based on the demographics, location, and behavior of your  target audience. Mobile Video Ads.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, MARCH 3, 2013
    [Companies] Sales Management: Understanding “Setting the Hook”
    Fourth: Knowing early on during the sales process the reason the client will make the decision, the impact of your solution on their company and timing, allows the salesperson to begin to set the hook early. Sales Mgmt:  Understanding “ Setting the Hook”. Are they early? Do they know what they need to know? What to do?
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 18, 2013
    [Companies] Encore: Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and it is hosted by the award-winning marketing expert, Jeff Ogden. Mitch pulls no punches in this provocative best-selling book or on this show. This is why you need to watch this show. Mitch Joel. Why data is key to business success today.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Companies] The Power of B2B Lead Nurturing
    This is why you need to share great content with them over time – gently earning their trust till they begin to trust your company. Unfortunately, few companies do lead nurturing at all, and those who do tend to do it poorly. “If more companies listened to ( Find New Customers) a lot more would be sold.”
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Companies] Stop Marketing in the Dark – sponsored by Act-On Software
    Act-On Software hosted a webinar entitled “Stop Marketing in the Dark.&# The featured speaker was Jeff Ogden, President of the B2B Lead Generation company, Find New Customers. ( @fearlesscomp ). Jeff Ogdenfeatured speaker was Jeff Ogden, the Fearless Competitor and President of Find New Customers - the B2B Lead Generation company.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 21, 2011
    [Companies] How to build trust with people who don’t know you
    In order to sell, companies need to build trust with people who don’t know you.  In other words, strangers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Trust is the key to winning customers today.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Companies] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    See, when I’m reading an article and then I have to take a step back and say, ‘Wait a minute, the font, writing style, and overall tone is like the website I typically enjoy, but this is actually an advertisement for a car company,’ I smile and just keep on reading. It’s like a treat.” Are you kidding? Laughs.).
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 1, 2012
    [Companies] Search, Social and Content – The Keys To Inbound Marketing
    We identify key “messages” for audience segments (industries, functions, sizes of company). If you think SEO is the abbreviation for an airport, then you’re in big trouble. If If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. If How Buyers Buy.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Companies] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    Micro” vendors sell largely to businesses under $5 million in revenue; “core” vendors sell to B2B companies with $5 to $500 million in revenue, and “enterprise” vendors sell mostly to companies over $500 million revenue. But that’s more important to industry insiders than the marketers who actually use these systems.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 2, 2011
    [Companies] Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.
    With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering. I don’t know whether that’s true (as someone pointed out, the Consumer Electronics Show is much bigger, for starters). billion company, Salesforce is looking where its next $2 billion in revenue will come from. As a $2.1
  • 3D2B  |  TUESDAY, JUNE 21, 2016
    [Companies] The Essential Capabilities for Response Handling
    They are based on actual data from six companies within the InsideSales.com system that had followed up on over 15,000 leads with 100,000 call attempts. Commonly, companies will look at variables such as industry, business size, title and location. It is possible to have too much of a good thing. Those statistics are stunning but true.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Companies] How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
    consumers noted that they trust brand recommendations from friends, above and beyond a company’s own content marketing , which means, at least some of your content should come from people similar to your readers. Are you looking to increase your company’s thought leadership gravitas? How do you keep up? In one study, 70% of U.S.
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