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  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 12, 2015
    [Companies] Social Media is Not the Telex Machine
    Next week, we’ll talk about how to get social off the ground at your company. About a thousand years ago, when I took my first job in the corporate world, my boss’s secretary gave me a little tour.  We saw the Corporate Overlord floor , we saw the typing pool (yes, those were real). Best steer clear.”. “What’s a Telex?”
  • WRITING ON THE WEB  |  THURSDAY, MARCH 31, 2011
    [Companies] Content Curation: How to Become a Thought Leader
    Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. Digg this!
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 24, 2011
    [Companies] The Importance of Thinking Outside-In
    The Outside-In approach ensures that your company delivers value buyers actually understand and appreciate. Unfortunately, moving from an Inside-Out mindset to an Outside-In mindset is a core fundamental change, but unfortunately most companies lack the leadership to get it done. Then watch last Friday’s Laugh and Learn show.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Companies] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    It might be practical, like your company’s expense system, or it might be political, like an unspoken rule that you’re not supposed to eat any of the food provided during the first 15 minutes of a business presentation. If you’re employed, ask for general feedback on a regular basis outside of your company’s standard review process.
  • SNAPAPP  |  TUESDAY, JUNE 16, 2015
    [Companies] How Clean Data Impacts Your Lead Scoring Program
    That translates to about 1.85% monthly change at each company. Change in company name. Change in company website. Amanda Nelson, Director of Marketing at RingLead. Even the most organized lead scoring program is doomed to fail without clean, quality data. years. Change in title/promotion. Change in working location.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Companies] 19 Brands with a Cult Following (And What You Can Learn From Them)
    It included videos that maintained the company’s playful brand voice while touting the new message, “Without a heart, it’s just a machine.” These events also help to protect the In-N-Out Burger brand,” the company said in a statement, “in important regions like England and Southeast Asia.”. The answer is simple. Source: Brand New.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2011
    [Companies] The Great Ghost Post Scandal
    William had been employed as a freelancer to provide content to Skyvision Enterprises, a company involved in a number of SEO services including building backlinks through well-placed content. Mr. Murton purchased content from this company but presented it to me, and apparently other bloggers, as his original material. Can’t.
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Companies] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    And while the company does a great job of requesting feedback from users right within the site, they also get their feedback by paying people to do it in a controlled environment. If you're applying to a larger, more well-known company like Apple, you might make your audience "people who work at Apple.". The result? But I digress.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Companies] Case Study: Using influencers to quickly build an audience for your content
    His job running a small construction company afforded a lot of flexibility, but didn’t provide the medical benefits he needed to cover his rising bills, or the salary level he needed to feed his five children. Contact Mark  to have him speak to your company event or conference soon. By Mark Schaefer. Things started to happen.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 14, 2015
    [Companies] The Basics of Snapchat Marketing: Disappearing Stories Making Lasting Impressions
    With over 100 million daily active users, the company has engagement statistics that would make any marketer swoon. When my friends and I first encountered Snapchat in college, we awkwardly laughed about its premise over dinner conversation. An app that promised to erase photos? Hey—they disappear forever, right? repeat: Snapchat is genius.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    While this Vancouver-based bags and accessories company prides itself in selling fine quality products with attention to detail, Herschel''s tagline " Welcome to Herschel. Integrating brand content like lookbooks with related content like playlists and artful inspiration, the user turns to the company even when not purchasing a new backpack.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 25, 2012
    [Companies] Microsoft’s $1.2 Billion Ticket to “Social Business”
    And the company has backed up their words with acquisitions of social brands like Buddy Media and Radian6. by Heidi Melin | Tweet this If you were wondering when Microsoft was going to join the social party, they’ve shown up in a big way. The software-maker is agreeing to buy Yammer, a social network for the workplace, for $1.2 billion.
  • JUNTA 42  |  TUESDAY, SEPTEMBER 15, 2015
    [Companies] Two Words Sum Up Content Marketing World
    She shared the story of a company which wanted to grow its content marketing program so it became known as “the Red Bull of paper towels” – a reference to the gold standard of a flashy, creative, multimedia company that sells energy drinks. Do you and your brand use content to make a positive difference in people’s lives? Be real.
  • BIZNOLOGY  |  FRIDAY, MAY 27, 2011
    [Companies] Is traditional marketing dead?
    Digital marketing is certainly on the rise, but it depends on your company whether that means that traditional marketing is dead, merely sick, or A-OK. Image by mofaha via Flickr. It might sound like a provocative question, but it's a real question I was asked at a recent speaking appearance. None of us does marketing in general.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Companies] 7 Silly Google+ Business Page Mistakes to Fix NOW
    Many marketers rushed to set up Google+ business pages for their company, but as marketers tend to do, they got busy. Second, be sure you've uploaded a profile picture that relates to your company, otherwise visitors won't be sure they've reached the right Google+ business page. Silly Google+ Page Mistakes to Avoid. 1.)
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2016
    [Companies] How One Simple Change Can Improve Your Client and Employee Satisfaction Rates
    In the same sense, making substantial changes to your company structure is much easier at an agency of 10 people than an agency that has grown to 50 or more. grew to about 50 people a year and a half ago, we decided to change our entire company structure. Making a U-turn in a Ford Focus is easier than in an 18-wheeler. Good luck!".
  • LEADERSHIP  |  FRIDAY, JUNE 6, 2014
    [Companies] Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It
    Blog: this piece of compelling content should be featured on a blog post, which should act as your strategy’s core; every time you share this content, traffic should be directed to your company’s blog. As a B2B marketer, we are always searching for ways to publish good, valuable content. Twitter, Facebook, etc.).
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 6, 2014
    [Companies] Changing perspectives in a world without barriers
    Companies who are doing this well aren’t limited to the tech social media giants such as Facebook and Google, but also include companies such as Lowes, GM (through OnStar), Apple through its iPhone, Bloomingdale’s and Brookstone. But, for the most part, we’re still guessing. Are you a Loyal Brand?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2016
    [Companies] Save the Data: How to Marry Your Figures With Your Customer Profile
    Break down those silos In the data-driven marketing world, one thing holding companies and teams back is the perennial problem of data silos. The data revolution is both a blessing and a challenge for the Modern Marketer. On the one hand, we now have access to more information about our prospects and customers than ever before.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 16, 2011
    [Companies] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
    There are many more social networks outside of the “Big Three,&# so for some companies it might make sense to look into targeting up-and-coming networks such as Google+ (although it is limited until Google releases Business Profiles ) or, if you were a restaurant, to look into Foursquare marketing. minutes Empire Avenue 25.1
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Companies] 8 Data-Backed Strategies to Increase Your Video's Play and Conversion Rates
    It represents your video to your audience, just like a CEO represents her company to the world. When putting up a video, many companies use the generic thumbnail image -- usually a frame somewhere in the middle of your video. Video production is not just about making videos for awareness purposes. Think of it as your video's CEO.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Companies] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    While the spirit of reciprocity is an important component to your content strategy, not all companies have flexibility with sharing. We found that, while Modern Marketers are sharing third party content, they are challenged to coherently integrate it within their own stories and narrative. Checklist of questions: Who is our target audience?
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 6, 2015
    [Companies] Podcasting for Business: Leads and Exposure
    His company, Freedom Podcasting, produces and distributes audio shows to global audiences. How Do I Grow My Business? “I found you on google.” That’s what the majority of leads that come to our business say when we ask the question: how did you learn about us? We love collecting leads. Video
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Companies] 5 Ways Social Media Can Drive Revenue
    In fact, by attaching social media marketing to the 5 Revenue Performance Indicators high-performing companies have adopted, you can drive actual results. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Here are five ways social media marketing can be used to drive revenue. 1.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 31, 2012
    [Companies] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
    The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. And yet, more than half of companies have more than 100 separate social media accounts. Last week I attended the 2012 Sirius Decisions Summit for the first time. Cheesy line? Ok, I’ll stop.). Agree!
  • SALESFUSION  |  TUESDAY, JANUARY 19, 2016
    [Companies] 3 Reasons to Introduce an Inbound Marketing Strategy
    The stats say it all here — Social Media B2B reports that companies who blog generate 67% more leads per month. Meanwhile, other data finds that companies who use marketing automation to nurture prospects realize a 451% increase in qualified leads. Today, we’re going to change that. Inbound Marketing 101. Marketing Insights.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 22, 2013
    [Companies] InsideView Customer Spotlight: How Rosetta Stone Increased Win Rate 12%
    And perhaps most importantly, InsideView provides the big-picture insights that allow us to educate our target customers about the need for language learning within their own companies. InsideView today released some findings from our customer,  Rosetta Stone , regarding their sales success in 2012. The stats? How did they do it?
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Companies] Mastering Content Marketing In 11 Easy Steps
    What works for one company, product offering, etc may not work for another. Figure out what content strategy works best for you and keep track of best practices to help others in your company learn. Focus on the right customers. Don’t overwhelm yourself by targeting too many segments and customers. Hire a managing editor.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, OCTOBER 10, 2012
    [Companies] Why Your Blog Should be Your Top Social Media Tool
    This requires companies to think like publishers. We often talk about the need to develop a content marketing mindset. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. YOUR BLOG IS YOUR SECRET SOCIAL MEDIA WEAPON. That may seem relatively obvious to many of you.  Not bad.
  • VIDYARD  |  TUESDAY, APRIL 12, 2016
    [Companies] Forrester Sounds the Digital Marketing Alarm
    Many companies have marketing mixes that are fairly set in stone. The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. In-person events such as conferences have existed pretty much ever since the term marketing was invented. But has spending? ” – Forrester Research.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2016
    [Companies] History Shows That Incentives Drive Technological Innovation
    "How are other companies innovative?" One of the constant themes I hear marketers share with me is that of innovation. "Imran, we’d like our digital marketing to be more innovative!" " My response, with my consulting hat on, is consistently the same. ” A moment of silence ensues. Prizes break bottlenecks.
  • HALEY MARKETING  |  THURSDAY, OCTOBER 13, 2016
    [Companies] Lies, Lies, Lies!
    If 20 years of running a company has taught me anything, it’s that honesty is always the best policy. It can undermine your company’s reputation on both sides of the employment equation. Ever said that you liked something (an outfit or a home-cooked meal) to protect a loved one’s feelings? We all have!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 12, 2016
    [Companies] How To Run An Effective SMS Marketing Campaign
    Keep them updated with SMS messages to avoid fielding phone calls or emails which cost your company time and manpower. SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. That’s where exclusivity comes in. Time It.
  • HUBSPOT  |  MONDAY, NOVEMBER 26, 2012
    [Companies] How to Calculate the Value of Your Social Media Followers [CALCULATOR]
    Answer six simple questions about your business' use of Facebook or Twitter and it will tell you exactly -- in concrete dollars and cents -- what each Like or follower is worth to your company. On the other hand, if we look at some numbers from a different company -- Lynton Web , another HubSpot partner -- we see a different picture.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 12, 2012
    [Companies] 27 Million Users, 13 Employees: Inside Instagram’s Success
    First, the company now has 27 million registered users, astounding growth for an app less than 2 years old. Though Systrom admitted similarities with Flickr and Twitter, he said the company’s goals are to do deliver something unique to the market. “We’re trying to create a long-term viable company,” Systrom said. It worked.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Companies] Swedish Meatballs And Customer Research: How IKEA Understands its Buyers
    The company wants to continue growing, and according to a recent USA Today article they want to “get a little more personal with their customers.”. With this data, the company will create new and exciting buying experience that their customers will love, and it all starts with primary customer research. Knock Knock, Who’s There?
  • GREAT B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Companies] Use Pull Marketing to Communicate with the SMB Market
    In other words, prospects want to learn about you online, so why do some companies make it so difficult for them to do so? Do everything you can (especially organic search optimization) to make your company/website easy to find online. According to a major survey by Inc. Chances are, your competitors are not doing this. Pull Marketin
  • MI6 MARKETING AGENCY  |  THURSDAY, FEBRUARY 2, 2012
    [Companies] Herding cats: CRM, Social CRM, Data Hygiene & more
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. A Twitter Q&A with B2B Marketing Professionals. The best way to experience this is to participate live every Thursday from 8 to 9pm Eastern Timezone. Thanks for doing this!
  • SAZBEAN  |  TUESDAY, DECEMBER 6, 2011
    [Companies] 7 Silly Google+ Business Page Mistakes to Fix NOW
    Many marketers rushed to set up Google+ business pages for their company, but as marketers tend to do, they got busy. As more and more examples of excellent Google+ business pages and creative use of the network’s unique features arise, more instances of huge Google+ misses are also becoming apparent. Not posting consistently.
  • SAZBEAN  |  FRIDAY, JUNE 3, 2011
    [Companies] Digging in the Cache – Three Wolf Moon
    Three Wolf Moon is a tshirt (seen at left) produced by a company called The Mountain. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. The shirt has since been featured in several video games and makes appearances at tech conferences as an item of ironic humor.
  • CLIENT BRIDGE  |  MONDAY, MARCH 14, 2011
    [Companies] The Seven Deadly Sins of Social Media Strategy
    Social marketing requires a company to shift from broadcasting an anonymous, singular brand voice to engaging directly with customers as individuals. Establishing a social media presence for a brand can be difficult. Brands must understand what makes them unique and use social media to demonstrate that differentiation. View Original Article
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 7, 2013
    [Companies] Social Media Lead Generation: Easy As 1,2,3?
    Now using Social123, you are able to pull a list based on twitter handles, have that list appended with Linkedin data and produce a marketing list containing Name, Title, Company, and Email Address. Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. At least, not at first glance.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 18, 2014
    [Companies] Email Marketing Helps S&S Brand Whet Its Customers’ Appetites
    The company sends at least one newsletter per month that includes a calendar of events, recipes, product news, discounts and links to new posts on Sarah’s barbecue blog, City Que. Check out the video below!). The smells were amazing!). All rights reserved.
  • VIDYARD  |  TUESDAY, MAY 17, 2016
    [Companies] Everything You Need to Generate, Score, and Nurture Leads with Video
    Company*. Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t? For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. We know. It’s called a change in mindset: using video for lead generation.  . Get the Guide.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 10, 2012
    [Companies] 10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives
    If you’re a brand, photos will reveal what your company is truly about more than any press release. If you’re a creative company, sharing your work will serve as your portfolio for potential clients. Content is also an excellent engagement vehicle. How so? Use Google Suggest to get an idea for what people are searching for.
  • OPENTOPIC  |  MONDAY, JULY 11, 2016
    [Companies] PPC + SEO = A Winning Team for Search Marketing Success
    Many B2B companies pigeonhole PPC as strictly a lead gen or a sales tactic but now is the time to go from tunnel vision. A winning team requires the proper line-up, teamwork and the ability to fill-in the performance gaps. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  SUNDAY, JULY 10, 2016
    [Companies] Major telecoms promise 5G networks if EU cripples net neutrality
    The coalition’s plans are outlined in its “5G Manifesto,” a seven-page document that details how the companies will. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 10, 2016
    [Companies] What Is the Future of Ads on Instagram Marketing?
    Opentopic blog >> opentopic.com The Instagram community is 500 million users strong, and companies big and small are eager to get a share of those eyeballs. For brands, however, the challenge is determining if their Instagram marketing efforts are effective. Are they building a relevant audience? Driving ROI?
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Companies] Applying the Mini-MBA in Marketing
    Opentopic blog >> opentopic.com Companies from Sony, to Sephora use communities to stay-in-touch with their customers, keep pulse of the customer experience, innovate, co-create and, above all, improve marketing decision-making. When surveyed, 56%. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Companies] Great Customer Experience Starts With Customer Service
    An industry veteran who got his start close to 20 years ago at Siemens, he’s a firm believer in the transformative value of great customer service — both to companies and to their customers. Opentopic blog >> opentopic.com Keith Pearce is VP of Marketing for Service Cloud at Salesforce. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Companies] Marketing Budget Allocation: How to Best Spend Your Startup’s Limited Dollars
    Companies are spending a lot of time and money to transition more of their. Opentopic blog >> opentopic.com Every year, major brands spend a lot of money to market their products and services. According to Ad Age, total U.S. ad spends for the top 200 advertisers reached an astounding $137.8 billion in 2014.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Companies] Great Customer Experience Starts With Customer Service
    An industry veteran who got his start close to 20 years ago at Siemens, he’s a firm believer in the transformative value of great customer service — both to companies and to their customers. Opentopic blog >> opentopic.com Keith Pearce is VP of Marketing for Service Cloud at Salesforce. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Companies] Marketing Budget Allocation: How to Best Spend Your Startup’s Limited Dollars
    Companies are spending a lot of time and money to transition more of their. Opentopic blog >> opentopic.com Every year, major brands spend a lot of money to market their products and services. According to Ad Age, total U.S. ad spends for the top 200 advertisers reached an astounding $137.8 billion in 2014.
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Companies] Glispa Touts Mobile Performance Marketing Leadership
    As what the company calls a “natural extension,” Glispa also announces a new office, located in Singapore, with former Google executive and mobile marketing veteran Christian Nguyen as General Manager. From years of doing. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Companies] Great Customer Experience Starts With Customer Service
    An industry veteran who got his start close to 20 years ago at Siemens, he’s a firm believer in the transformative value of great customer service — both to companies and to their customers. Opentopic blog >> opentopic.com Keith Pearce is VP of Marketing for Service Cloud at Salesforce. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Companies] Take Ecommerce to the Next Level With These 4 Marketing Strategies
    Opentopic blog >> thehour.com Take Ecommerce to the Next Level With These 4 Marketing Strategies Companies won’t survive without a marketing strategy that radiates in many directions. Without a. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Companies] Great Customer Experience Starts With Customer Service
    An industry veteran who got his start close to 20 years ago at Siemens, he’s a firm believer in the transformative value of great customer service — both to companies and to their customers. Opentopic blog >> salesforce.com Keith Pearce is VP of Marketing for Service Cloud at Salesforce. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 12, 2016
    [Companies] 10 Small Digital Marketing Strategy Hacks That Move The Needle
    It’s far too often for a company to implement a website, software solution, or new program and never look back. Opentopic blog >> smallbiztrends.com When was the last time you evaluated your website from the perspective of a customer? Have you ever secret-shopped your own eCommerce site? Or, you may.
  • OPENTOPIC  |  WEDNESDAY, JUNE 8, 2016
    [Companies] 3 tactics to improve B2B data-driven marketing
    Opentopic blog >> marketingdive.com Data is central to the marketing world, and in many ways it has fundamentally altered both the power structure within companies and given CMOs much more clout than they have ever enjoyed in the past. And to a great extent, data has shifted the process of the complex B2B sale.
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Companies] What Your Sales & Marketing Teams SHOULD Be Talking About
    After all, if you’re going to effectively close customers and generate more business for your company, you’re going to need to make sure your marketing team is not only providing your sales team with quality leads, but that you’re also providing them with the information they need to have the best shot at converting those leads into customers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2016
    [Companies] 5 Simple Marketing Automation Tips to Improve Conversion
    Other data like company size, industry, or even past purchase behavior can be included in your persona definitions and can be easily collected with your lead gen forms. But in the end, isn't it all about conversion? Think Beyond Job Titles Persona creation often starts with a job title. VP of Marketing. Director of Operations.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Companies] Why I Hate Tuesdays
    How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? As a pretty visible CEO in a high profile company, I guess that my email address has been bought and sold thousands of times over. Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. It’s crazy.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2016
    [Companies] Why Bots Are the Next Big Frontier for Agencies
    Sixteen years ago, I was the founder and CEO of ActiveBuddy, the first commercial bot -- or chatbot -- company. VentureBeat , one of the leading bot cheerleaders, recently ran a poll that indicated that consumers are not yet enamored with bots (note: despite my company’s past success, this is still a very new platform).
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Companies] 14 Ways to Get More Use Out of Your Buyer Personas
    Ah yes, the excitement of creating your company’s first buyer persona. 12) Do some co-marketing with companies that your personas dig. Let''s face it: Businesses, like people, are often judged by the company they keep. So make sure you''re always in good company. And then what happens? Wait a sec. are you?).
  • WRITTENT  |  TUESDAY, APRIL 2, 2013
    [Companies] 6 Tips on Creating Compelling Newsletter Titles
    Focus on your industry, not your company name. The other way is to pinpoint the verb that best describes your company’s main activity or purpose, and add “-ing” to it. As with anything you write, the headline or title is the most important part. If it doesn’t do its job of convincing people to keep reading, what’s the point? Trends.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 9, 2012
    [Companies] Should Your Business Buy Tumblr Ads?
    To date, Tumblr boasts 50 million users creating 70 million posts each day, the company has raised $85 million in investor money. However, for most companies the site is not on their radar or a lower priority after Facebook, Twitter and YouTube.”. Now it’s time to cash in. The open question is, Will anyone buy Tumblr ads?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 15, 2013
    [Companies] How to do Social Media Management on the cheap
    The company is planning a pro version , which might have additional functionality. By Kerry Gorgone, Contributing {grow} Columnist. while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. To restate, any tool considered must enable you to: Schedule posts. Connect numerous social media accounts. Jugnoo.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 11, 2014
    [Companies] B2B data – Get smart not big
    For 99.9% of B2B companies, Big Data either doesn’t apply or is way down the road.  For starters, most B2B companies haven’t even harnessed their basic data and developed a functional marketing database, or in other words their data is relatively “dumb.”. So why haven’t B2B companies aggressively attacked this glaring problem?
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Companies] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trails fail at generating revenue. mentioned there were a number of ways that companies lose touch with their free trial users, including the lack of a nurturing email campaign to guide them to the paid engagement. Urgency.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 30, 2008
    [Companies] Make Your LinkedIn Profile Work for You | chrisbrogan.com
    want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 7, 2013
    [Companies] 5 Tips to Inject Humor into Your Social Media Mix
    Multiple companies, organizations and people jumped on the meme bandwagon joining in on the fun. Several companies share and include memes into their marketing mix, such as blog posts ( like we did here in our content marketing example), in advertisements and on social. LOL, ROFL, HAHA. One of their “best of” categories?
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Companies] How to Unseat an Incumbent?
    I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. If you are the challenger, in almost half the cases where a change occurred it was the business case that made the difference.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 23, 2010
    [Companies] 6 Keys to B2B Marketing Success Today
    With fewer than 1/2 of all salespeople making quota ( CSO Insights ) and almost 7 out of 10 saying they don’t have enough high quality leads ( MarketingSherpa ), it’s painfully obvious that times have changed and companies need to adapt. Companies today need a Chief Content Officer. What should you do? Simplify. Entertain.
  • MARKETRI  |  TUESDAY, OCTOBER 23, 2012
    [Companies] Fresh Perspectives and Tips from Business Developers in the A/E/C Industry
    Know and Align with Your Firm's Mission and Company Culture. In an era where design is increasingly price competitive and sometimes even commoditized, it's more important than ever to know what makes your company different. Or can technical professionals also be effective business developers? Never make a cold call! Research.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 11, 2013
    [Companies] The Convergence of Marketing and Technology – @chiefmartec aka Scott Brinker on Marketing Made Simple TV
    Scott is a very popular blogger at Chief Martec and CTO of the post click company ion interactive. The Convergence of Marketing and Technology – @chiefmartec a.k.a. Scott Brinker on Marketing Made Simple TV. Scott Brinker. Why the market is consolidating and expanding – all at the same time and what the future holds.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 14, 2016
    [Companies] Would Your Brand’s Twitter Marketing Strategy Deliver Toilet Paper?
    These interactions can offer a companies praise, express frustration, or highlight user experience problems. More problematically, 36 percent of people will use social media to shame companies with poor customer service. These simple, but personal, exchanges let customers know the company is on their side. Authenticity Rules.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Companies] How to create a winning strategy with crappy content
    Steve mentioned to me that companies like Narrative Science and Automated Insights are offering to produce 250 blog posts for $1,000. Contact Mark  to have him speak to your company event or conference soon. If you don’t believe me, try competing with Hubspot in the content space. In fact, it is already happening.
  • ACT-ON  |  THURSDAY, OCTOBER 27, 2016
    [Companies] The Perils & Pleasures of Rebranding: The Puppet Story
    Favorite quotes: We hit a point where we had grown up as a company and we had a lot of opportunities ahead of us that didn’t quite fit the identity we had and the positioning that we had. Nowadays, in order to remain competitive, basically every company has to behave like a great software company. Involving employees.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Companies] The 5 Habits of Highly Successful Content Creators
    Ninety percent of marketing companies use content marketing as part of their strategy. Whether you work on a content team at your company or you’re riding solo, there are some tried-and-true habits you can adopt that will put you on the path to being a truly successful content creator. Peanut butter and jelly. Batman and Robin.
  • INFER  |  SUNDAY, JULY 27, 2014
    [Companies] What is Big Data? How Will It Impact Businesses and Society?
    No one in my group was a specialist in big data – we had a person who worked for a family office, a mayor’s office, an investment bank, a major consulting firm, an online advertising company, a hospital, the DEA, and of course I was there as the token enterprise software guy. But it also feels like it could be the next big thing.
  • WINDMILL NETWORKING  |  MONDAY, JULY 30, 2012
    [Companies] Boring Byte: Polishing Dull Stereotypes Into Social PR Gold
    Many of the companies will likely be B2B, focus on communities of practice or be involved in some form of society building, health, welfare or infrastructures. Microsoft partners with many companies. ” From Clay A. Carr’s subsequent interview on CBC Radio’s Q Show ,  Whatever happened to big ideas? And that is so wrong. Twice.
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Companies] Selling With Content: What’s Repeatable and What’s Not?
    Companies are doubling down on their content marketing expenditures, but it’s not enough to publish a blog and optimize it for search engines and expect people to find it. In fact, Red Bull’s CEO Dietrich Mateschitz comments in a Fast Company article about brands becoming full-blown media companies. Think of it like a news room.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 2, 2012
    [Companies] 5 Easy Ways to Test Social Media Writing Services
    Using these steps will help you find a professional service with the experience that you need, eliminate social media writer turnover and keep your company’s presence strong and profitable. Bonus points if their company’s social media presence in right in line with the style and approach that your business needs to use online.
  • CONTENT STANDARD  |  TUESDAY, JULY 5, 2016
    [Companies] Is Interactive Media the New Choose Your Own Adventure Story?
    study from TeamPeople recently found that executives from audio-visual companies now make most of their interactive content for the purpose of content marketing (43 percent), taking the top spot away from internal videos for the first time in years. When I was about six years old, my parents got me my first library card. Thankfully, no.
  • FATHOM  |  MONDAY, JUNE 2, 2014
    [Companies] A Few Good Reasons Manufacturers Should Use PPC
    PPC isn’t complicated, understand the basics and educate your team.   PPC is a model of Internet marketing in which your company pays (for each click) to display an ad prominently in a search engine results page, or SERP.   Here are just a few reasons to try one of the most powerful lead generation strategies available to advertisers.
  • ACQUIRING MINDS  |  FRIDAY, SEPTEMBER 27, 2013
    [Companies] Are Millennials wired but not to sell?
    I was speaking with a salesperson in his 60s who regularly outsells many of his younger peers.   He complained to me that the younger sales people at his company do not hustle and are lacking a work ethic. sales manager noted to me that the industriousness of salespeople was diminished as you moved westward from the US east coast.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Companies] Savvy Week in Review - March 18
    Lee Odden explains the risks to short-term thinking with content marketing and ways that many companies fail in this area. Ah, springtime is in the air and we're feeling invigorated seeing signs of new life budding all around. Similarly, we think you'll find plenty of inspiration in this week's wrap up of our favorite posts.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 30, 2016
    [Companies] How to Deliver Harmonic Experiences in the Third Wave of Enterprise Disruption
    Whether a person interacts with a company during the research phase with a sales executive, when making a purchase in-store, or post-sale on social media, those enterprise organizations that deliver consistent, continuous, and compelling experiences have the upper hand. I attended my second Adobe Summit in Las Vegas last week.
  • ACT-ON  |  TUESDAY, DECEMBER 22, 2015
    [Companies] Tips to Improve Customer Loyalty: Necessity is the Mother of Retention
    Let them know that as valued customers, they get the scoop on company news first. Keeping track of customer engagement will set your company up for long-term success. Our My to-do list is clear, and all I have left to do is write a blog post about customer retention. First, I need caffeine. The email says, “Members Get A Bonus Day.”
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Companies] 6 Words That Might Expire in 2016
    Like “cloud”, Big Data seems to be an omnipresent term in the marketing and descriptions of many companies, solutions, and services. Have you ever worked for a company that didn’t want to establish itself as a thought leader? Author: Ellen Gomes Words have an enormous impact on how we communicate with each other. Marketing-Specific.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 1, 2011
    [Companies] The Quor-gasm shakes the social web
    The service is filled with set-up questions where companies answer their own submissions, like “why is ABC the leading company for email marketing management?&# In turn, the editing by Quora has become more severe and the annoying notifications have multiplied like social media self-help gurus. No easy answers. What do you think? 
  • BIZNOLOGY  |  TUESDAY, DECEMBER 29, 2015
    [Companies] Audienti merges SEO, Advertising, and Influencer Engagement services
    Audienti asks you for keywords that are important to you and also for companies you consider to be competitors. I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you. That’s then, this is now.  . Like this post?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 22, 2012
    [Companies] Top 10 B2B Marketing Blogs to Follow – Thanks for including Fearless Competitor
    One of the leading sites on social media for B2B companies, this blog offers a wealth of advice, examples, and comments from prominent members in the marketing field. 8.  Fearless Competitor is run by Jeff Ogden, the President of the lead generation company Find New Customers. Looks awesome on the iPhone, Android, iPad, etc.).
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 30, 2016
    [Companies] 36 Case Studies That’ll Help You Understand Content Marketing ROI
    To see how 36 companies think about content marketing ROI, download your free copy of the flipbook by filling out the form at the top of the page. Content marketers are obsessed with tying their work to ROI, and rightfully so. At Contently, we’ve spent the last five years watching brands grasp the power of storytelling.
  • SAZBEAN  |  SATURDAY, OCTOBER 29, 2011
    [Companies] Top Internet strategy, marketing and technology links for the week of October 30, 2011
    Sites That Measure Companies’ Social Responsibility (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of October 30, 2011… 3 Improved Ways to Reach the Modern Target Audience  (HubSpot). Extend Your Brand When You ‘Use Facebook As Page’  (All Facebook). Socialnomics). Brian Solis.
  • SAZBEAN  |  SATURDAY, OCTOBER 15, 2011
    [Companies] Top Internet strategy, marketing and technology links for the week of October 16, 2011
    Companies Slow to Take on Social Media, Survey Finds  (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of October 16, 2011… Your 12-Step Social Action Plan  (Marketing Profs). Superb Social Media Stats Presentation For 2011  (Simply Zesty). Twitter Business Guide  (Social Media Marketing).
  • MI6 MARKETING AGENCY  |  THURSDAY, AUGUST 18, 2011
    [Companies] Mi6 Quick Tip #8: Custom Groups
    agree that using Linkedin groups can be a great way to build your company’s social network and attract professionals within your addressable market. How Philips Engages with Radiologists. Linkedin is the primary public social network for making connections and engaging with business professionals. It’s short and succinct.
  • SAZBEAN  |  SATURDAY, JULY 16, 2011
    [Companies] Top Internet Strategy, Marketing & Technology Links – Week of July 15, 2011
    How Social Media Data Analysis Can Improve a Company’s Bottom Line  (oneforty). Here are the top Internet strategy, marketing and technology links for the week of July 8, 2011… Social Media for Introverts  (Some Assembly Required). How Do Different Age Groups Interact across the Social Web? Future Lab). Demystifying usability).
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Companies] Savvy Week in Review: July 1
    Download this free report to see how 10 companies are bridging the gap between sales and marketing. Short week this week and next week, but there's still some bloggy goodness to be shared. The Savvy Sisters will be taking Monday off to enjoy the U.S. Fourth of July holiday - attending cookouts, watching fireworks, getting sunburned.
  • HUBSPOT  |  SUNDAY, JANUARY 13, 2013
    [Companies] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
    Now that we’re in the swing of things, it seems like companies everywhere are picking up some serious steam. The real question is, how can your company take advantage of these updates to improve its own marketing? If your company has a mobile application, you might want to consider Digg’s new advertising option. Guess what.
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