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  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] Link Building Basics: Outreach
    Person’s site/company. Position at site/company. Welcome to another edition of my ongoing series here on Biznology – link building basics. So far, we’ve learned the basics of: Conducting a niche analysis. Performing a site audit. Finding link opportunities. Vetting link prospects. Compile a Refined Outreach List. Email address.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Companies] Putting it to the Test: Never “Redesign” Your Website Again
    Author: Chris Goward Are you planning to redesign your company’s website? During a full redesign, very often the only thing that stays the same is the company logo and banding elements. Often, design changes are dictated by other needs, like branding, making a site consistent with other company properties, etc. The secret?
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 20, 2013
    [Companies] The Remarkable Marketing Made Simple TV show
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. This show, which premieres every Thursday at noon ET/9am PT is booming ! So let me share 3 things that make Marketing Made Simple TV a great show. Marketing Made Simple TV is a TV on the Web show, and not a web show. And we aim for many more.
  • VIEWPOINT  |  THURSDAY, JANUARY 31, 2013
    [Companies] PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps
    TeleSmart is a leader in providing inside sales coaching and consulting to Fortune 1000 companies. They like to shop on their own, and they’re telling us to stay away.” As more customers deem sales calls intrusive and interruptive, companies will shrink their sales teams to better fit the market demand. Passion. They’re social.
  • DISCOVERORG  |  WEDNESDAY, JULY 6, 2016
    [Companies] [PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns
    Salespeople need much more information than this on the companies they are targeting. Looking for a No-BS podcast that will elevate your sales results? Brian Burns, host of the weekly podcast, “ The Brutal Truth ,” interviews leaders in the sales space and offers key insights into succeeding. How to Use Deep Data Intelligence.
  • KAPOST  |  FRIDAY, JULY 1, 2016
    [Companies] Get It Together: Your Checklist for a Successful Content Marketing Strategy
    Does your product do better with SMBs or enterprise companies? Did a manager-level stakeholder find your company via a blog? Start with the high-level business goals that your company is trying to meet. Perhaps the company has set a goal to increase sales for a specific product line. So, obviously, we have a problem.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 31, 2015
    [Companies] Do you use your website search to help your SEO?
    Expect searchers to use fewer of your brand names (and especially not your company name) when they are on your website–it already sets that context. I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. Like this post? Sign up for our emails here.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 9, 2016
    [Companies] Why the Business World Needs to Emulate Creatives [Unthinkable Podcast]
    Creative individuals simply expect better of their work, their company, and their industry. When you’re motivated by creativity and the desire to produce great work, if you’re lucky, others might describe you using words like thoughtful, genius, innovator, visionary, or artist. But what about stubborn? It’s true.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 4, 2013
    [Companies] Social Networking – Organic? Strategic? or Gaming a System?
    Note that your company’s personality may be quite different than your social media manager’s individual personality, and it’s important to make that distinction!). Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Do be organic. Be strategic yet human.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 18, 2011
    [Companies] What Does Social Media Have to Do with Crossing the Chasm?
    suggest that what applied to tech companies back in the nineties (the buyers are in control; sell by peer referrals), is true for most industries now because of the disruptive technology of searching and buying online. ” Connect strategically now. Online, Online, strategically, on LinkedIn, Facebook,  Twitter and more. 5,000? 50,000?
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 2, 2011
    [Companies] B2B Marketers: It’s Time to Apply the Stockdale Paradox
    In the book Good to Great, Jim Collins wrote about how great companies confronted the brutal truth, yet never lost faith in their vision of success. B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. What does this mean for marketing? Understand your customers.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Companies] The Anatomy of an Inbound Ecommerce Website
    This company does a great job of including and engaging with followers and friends on social media. Finally, the company does a great job of keeping social outlets current. Facebook includes images contributed by users -- not just those posted by the company. This post originally appeared on the Ecommerce section of Inbound Hub.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Companies] Five Hootsuite Features And Their Benefits
    Teams and Organizations – For larger companies the teams and organization feature will be one of your favorite. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. So how would I recommend using Hootsuite and what are some of the key features to use?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 7, 2013
    [Companies] The “Instagram Act” and How to Protect Your Photos Online
    Companies don’t want legal headaches anymore than you do. By Kerry Gorgone {grow} Contributing Columnist. The Internet is a bit like the Wild West when it comes to protecting intellectual property and a new law makes it even a little more difficult to lay claim to your images without some proactive measures on your part. The U.K. In the U.K.,
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2016
    [Companies] Do You Need to Worry About CAN-SPAM Lawsuits?
    One of these cases was a major San Francisco IT support company, who was fined $900,000 in 2006 for sending emails with false or misleading headers. Author: Leah Hamilton Disclaimer:  This blog post is for general information purposes only and does not constitute legal advice. How CAN-SPAM Works, and What it Requires. Wrong. .
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Companies] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    Whether you’re a restaurant owner, clothing designer, marketing company, or graphic artist, Pinterest is an incredible place to market your business. These 12 appropriately pinnable tips and tricks will show you how you can incorporate Pinterest into your company’s marketing plan. 1) Learn the Basics. So, where do you begin?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 12, 2013
    [Companies] Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner
    We will also be covering next steps for marketers which include updating  your company’s website and privacy policy, the forms and procedures that document consent, and addressing unsubscribe requirements, just to name a few. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Companies] Measure the ROI of Digital Advertising Beyond Revenue Impact
    Reputation:  Does the information presented in your native ad help develop the company as a trusted expert or thought leader? The biggest advantage of programmatic advertising is that it can be altered to best meet your company’s needs, based on the demographics, location, and behavior of your  target audience. Mobile Video Ads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Companies] Debunking 10 Common SEO Misconceptions
    Mobile SEO Isn’t Important. “Oh, we are a B2B company, where C-level executives are our target audience. Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. This became crystal clear to me earlier this summer, in fact. SEO Is Dead. No, SEO is not dead. Why?  .
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 12, 2016
    [Companies] How To Run An Effective SMS Marketing Campaign
    Keep them updated with SMS messages to avoid fielding phone calls or emails which cost your company time and manpower. SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. That’s where exclusivity comes in. Time It.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Companies] The Four Big Wins of a Marketing Calendar
    These disconnected, antiquated processes slow down marketers at companies of all sizes, and the larger or more virtual the team, the bigger that problem becomes. Author: Chandar Pattabhiram We marketers have a lot on our plates. We’re executing faster, running more campaigns and programs, and coordinating across more channels than ever.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Companies] What I Learned in 2015
    We're always looking at some new methods here at the Haley Marketing Group to help staffing companies accomplish their business and marketing goals. As a company, we’re pushing the initiative of reading more books in 2016 with the start of our Haley Marketing Group Book Club. Marketing Is Always Changing. Not a chance.
  • B2B LEAD BLOG   |  TUESDAY, JUNE 28, 2011
    [Companies] To Call or Email? That is the Question
    Their roles in the company. Tweet When Brian Carroll and I present webinars on adding the human touch to lead nurturing, like the ones last month for the B2B Lead Roundtable and Marketo , we inevitably get these questions: “How often should we call? How often should we email? What should we do first?” Second, emails cannot do discovery.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Companies] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    Jonathan also suggests marketing leaders “inspire others” by not just “ representing the voice of the market ,” by being “the champion of the overall experience ” and the “ brand steward ” but also by being an “ integrator and force multiplier across the company.”. Because business innovation cycles have sped up. Image Source. Strategy
  • MARKETING ACTION  |  MONDAY, MARCH 24, 2014
    [Companies] 7 Tips for Brand Consistency Across Social Channels
    What trustworthy shorthand can you use to set an expectation of your company, so you can get on with the action? They all require different marketing approaches, but your brand consistency across social channels helps make your company memorable and distinguishes you from your competitors. And the villain, of course, wears a black hat.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Companies] The Newsonomics of the Long Good-Bye: Kodak’s, Sears’ and Newspapers – Ken Doctor – Seeking Alpha
    How long have these companies been dying? No old-world icon is safe. Just in recent weeks, both Kodak and Sears have percolated back into the news, offering headline writers a dilemma borrowed from the classic Saturday Night Live Weekend Update line, “Generalíssimo Francisco Franco is still dead.”. Or a shopper of a world without Sears.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Companies] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    Climbing the ladder for "the man" got old, so he started his first web design and IT consulting company in 2000, and co-founded Valeo Marketing in 2005. Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. In an ideal world, we’d all have 100% email open rates. But don’t fret!
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Companies] 13 Spooky Stats to Scare Your Boss Into Better Marketing [SlideShare]
    So, take some time this All Hallows'' Eve to put the fear into your boss -- the fear that if your company doesn''t start implementing inbound methods, its future could look pretty darn scary. A multi-platform digital omnivore with a flamingo hat on -- that is my Halloween costume this year. it’s you. And me. It’s the average consumer.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Companies] Moneyball for Marketers
    Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? Ultimately, the measuring stick every company uses is profit. We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Companies] How to Power Your Sales Funnel With Video Content
    He’s passionate about helping companies get the most out of their video marketing investment. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Jon Spenceley, the Community Marketing Manager at Vidyard. The Importance of Buyer Personas. First off, understanding your customer is critical.
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 14, 2010
    [Companies] How, When and Where Buyers Want Case Studies
    Not only does this insight help companies plan collateral accordingly but also guide writers in what audiences want today. Savvy companies today create both to appeal to different audiences and different times in the sales cycle. When it comes to customer success stories and case studies, real research comes few and far between.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [Companies] 100+ Quick Ways to Find Blog Post Inspiration
    Hold a company-wide brainstorm on a particular topic or client struggle. Highlight client testimonials so that readers can see how others like them have benefitted from your company’s products or services. Give your readers a “behind the scenes” look at what happens at your company (team events, outings, processes, etc.).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
    Suppress those leads who haven''t opened an email in over a year, in over six months, or even in over three months, depending on your company''s sales cycle. If your target audience is insurance companies, you won''t want to send emails to companies in real estate or other non-related industries.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Companies] Advice to My 24-Year-Old Self: 8 Career Lessons I Learned the Hard Way
    During this time I remember thinking: It would be really embarrassing for me to lose my company, but it would be devastating for me to lose my marriage. My company is a different company every single day. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Companies] 45 Business Traveling Hacks That'll Save You Time, Stress & Money
    Your company is paying for you to go someplace new and exciting where you'll stay in swanky hotels, meet lots of fabulous people, and learn tons of new things. Planning Your Trip. 1) Make sure you understand your company's expense policies. In theory, traveling for a conference seems glamorous. But sometimes, reality isn't so sweet.
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Companies] 9 Excellent Examples of Brands Using Facebook's New Page Design
    Software company Jive! If you want a call-to-action that's more permanent than a 7-day pin, use the app toolbar that appears in the lower right-hand corner of your cover photo to display your call-to-action like search company Distilled has done. If you haven't set up your new Facebook page yet, not to worry. Cool Cover Photo.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Companies] Why All Your Marketing Should Be Experiential Marketing
    Heinz’s reputation for being a sort of Pennsylvanian hometown hero was bolstered through frequent retelling of the company’s history and the insider treatment we got every time a staff member let us nab a chip off a line or fiddle with a control here or there. Future Proofing Against Ads in Isolation. All of it.
  • SYNECORE  |  THURSDAY, JULY 23, 2015
    [Companies] Marketers: Are You Ready for In-App SEO?
    In a move that may reflect the company’s sincere desire to address the file size limitation issue, Google secretly acquired mobile tech startup called Agawi last year. Here’s how Google explains app indexing on the company’s developers forum : “App Indexing helps you engage your app users and increase app installs directly from Google Search.
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Companies] Pinterest Banks on Web Analytics
    recent article from Reuters confirms this notion by quoting Kyla Brennan, chief executive of a Santa Monica-based company that analyzes Pinterest usage habits, as saying, "It's a huge window-shopping platform… it helps people find what they really like. Back to Pinterest. Does it encourage people to be a little impulsive? Of course.".
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Companies] Looking for Higher Marketing ROI? Engage Your Customers
    Consider the following stats: According to Bain & Company, it costs between six and seven times more to acquire a new customer than to retain ones you’ve already got. Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 13, 2012
    [Companies] In Sales, less is definitely more. Ditch the Pitch!
    That means less and less talking about me and my company. Heck, I kicked the butt of a major competitor over ten years ago by focusing on the customer rather than the company pitch. I was speaking to the Senior Vice President of a large firm. If you don’t ditch the pitch, then your salespeople will fail.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 12, 2011
    [Companies] Overview of Find New Customers
    Forgive us, but we simply wish to share a brief company overview of the B2B Lead Generation company Find New Customers. Find New Customers helps companies grow profits by improving how they find, engage and win new customers. Sales lead generation is critical today. Can we help you too? Let me know.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 23, 2011
    [Companies] Use Marketing to Build Your Business for Less
    Want to truly understand the values of the lead generation company Find New Customers ? Frankly, if you are looking to develop marketing strategies for your company, listen to Mac. Most of the profitable, fast-growing companies I know don’t rely solely on the folks in sales to generate new business. Mac McIntosh.
  • CAPTORA  |  TUESDAY, FEBRUARY 23, 2016
    [Companies] Four Team Functions Critical to Growth Marketing Success
    These leads will also build up your contact database, a critical asset to growing your company. The storytellers of the company. Hopefully, your Sales and Marketing teams are already working in sync. There are no bitter wars waged by the water cooler over budget, lead gen ownership, accountability, etc. DEMAND GENERATION. SALES.
  • CAPTORA  |  TUESDAY, FEBRUARY 16, 2016
    [Companies] Accelerate Time-to-Value for Your New Software Investment
    Gym-goers want to experience the results of their hard work in a similar way to how companies want to accelerate time-to-value for their software investments. Increased trust and credibility throughout the company. Without buy-in and commitment, even the best technology is merely another set of dumb bells on the rack.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Companies] Can Just a “Perceived” Economic Shift Impact Staffing?
    These shifts can impact not only your day-to-day operations, but also sometimes how candidates and clients see your role with them as a recruiter or staffing company. It’s no surprise to you if working in the staffing industry, that even a perceived shift in the economy can have a significant impact on your staffing business.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Companies] Blogging Metrics: What to Measure, How to Measure It, and How Often
    Action is measurable through referral clicks, but the amount of people that simply see your content or company name and store it for a later date is not. Companies with a service-based offering with a longer sales process may evaluate earnings on a monthly basis. ” Sure it does. Sounds like me, too. Clicks. Social Shares. Where?
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Companies] PRMM Interview #20: Silvia Pellegrini
    However, if they don’t have video facilities or the company they work for doesn’t allow Skype, I opt for an interview in a written post format. My last PRMM interview was back in 2011! I’m restarting my interview series to bring insights and best practices from individuals across the marketing and technology industries. Go for it!
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 25, 2011
    [Companies] Email Marketing 2.0 is Facebook and More
    Both Facebook and email are used by companies to distribute information. Individuals and small companies can create and reach large audiences. The Changes to Email Marketing will Not End with Facebook. It is an excellent approach, and I think most comments missed the point. Facebook is (part of) Email Marketing 2.0. Email Marketing 2.0
  • BIZNOLOGY  |  THURSDAY, MAY 7, 2015
    [Companies] Content meets the B2B buying process (part 2 of 2)
    Company or brand press release as part of a news report                          14%. Press releases from a company or brand                                                      8%. Company spokesperson answering questions                                              8%. Level 1: Name of individual, title and company name.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 2, 2011
    [Companies] Win a FREE Copy of B2B Social Media Book
    The fourth and final book in our Book Bonanza for our 2nd Birthday is the first book solely dedicated to social media for B2B companies, Social Marketing to the Business Customer , by Paul Gillin and Eric Schwartzman. Features plentiful examples, case studies and best practices. Happy 2nd Birthday Social Media B2B!
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Companies] Why Case Studies are Critical for the Medtech Buyer Persona
    The medtech buyer has to know that the solution or service offered by the medical technology company will deliver on stated results. Case studies present an opportunity for medical technology companies and medical device manufacturers to promote product details that will be essential to final purchasing decisions. Business
  • HUBSPOT  |  FRIDAY, JULY 19, 2013
    [Companies] How to Repair Your Ecommerce SEO Strategy in a Post-Panda World
    Liz Knight is the marketing manager for National Positions, an internet marketing and SEO company based in Los Angeles, CA. National Positions works with hundreds of companies and has been named to Inc. Magazine’s list of fastest growing privately held companies from 2009-2012. Content. Microformatting and Rich Snippets.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Companies] 5 Ways to Make Your Social Media Marketing Rock
    The songbook is blank, ready for you to create a masterpiece, so here are a few key ways you can utilize social to create an rockin’ brand voice: Get to know your company values and incorporate your culture into your tone and language. Think about who your company is and how you want to be perceived, then go out and have fun with it!
  • HUBSPOT  |  MONDAY, APRIL 23, 2012
    [Companies] 7 Lead Gen Opportunities PR Pros Should Seize
    Think about it this way -- a person looks at your deck on SlideShare, recognizes you as a thought leader because of the great information you've provided, and then will want to find out more about your company. Part of being in charge of your company's brand is working with other teams within the Marketing department. SlideShare.
  • WRITTENT  |  FRIDAY, JANUARY 2, 2015
    [Companies] Career Advice for Writers: How to Become a Copywriter
    The  US Bureau of Labor Statistics is predicting strong job growth in this area, and studies find that companies are desperate for  digital marketing talent. Nurses could find work writing about health care or medical devices, and former chemists could become marketers for pharmaceutical companies. Image source. Well, that depends.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Companies] How to Tweet Around the Clock Without Being on Twitter 24/7
    So it''s incredibly important that you still find some time to interact with your followers and anyone else who may be tweeting at, or about, your company on Twitter. If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 8, 2016
    [Companies] The secrets of successful B2B marketing
    The post The secrets of successful B2B marketing appeared first on Circle Research - B2B market research company. What’s the secret to successful marketing?  A recent survey by B2B Marketing and Circle Research asked 104 client-side B2B marketers that very question – ‘what would you say are the key elements to successful B2B marketing?’. 
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Companies] What is an Inbound Marketing Campaign?
    marketing offer is a content piece or promotion your audience receives directly from your company; by contrast, a Contact Us from is a tool your audience can use to communicate with your company about, well, anything! Next, you nurture the leads from that offer and move them down your sales funnel so they can become your customers.
  • SYNECORE  |  SATURDAY, AUGUST 8, 2015
    [Companies] The Easiest Way to Implement Inbound Marketing
    It’s built by HubSpot; they’re an inbound marketing automation software company and this is their Website Grader [still in beta, so be nice]. Position your company as a thought leader in your industry. A high percentage of people still have no clue what inbound marketing actually is. Step 1: Audit Your Website. Thanks! To make money!
  • SYNECORE  |  FRIDAY, FEBRUARY 14, 2014
    [Companies] Valentine’s Day: A Holiday Created Through Marketing?
    That same logic applies to all the companies trying to attach this holiday to their brand, whether it fits with their industry or not. any company or individual can give you a romantic warm fuzzy and associate it with their brand. Valentine’s Day, also known as the “Hallmark Holiday” is upon us. soon followed. Enter marketing.
  • SYNECORE  |  WEDNESDAY, JANUARY 16, 2013
    [Companies] Facebook vs Big Tech: One Generalist to Rule them All?
    The key difference is that none of these companies - not even-Google - can boast a one-billion-strong social network, roughly half of whom are daily active users who access the service via mobile. This much I will say: I would personally never bet against a man who can quote Virgil at his own company’s tech conference.
  • THE B2B RESEARCH BLOG  |  MONDAY, JANUARY 19, 2015
    [Companies] Making ‘human-to-human’ marketing a reality
    Problem is, they do it firmographically on dimensions like company size or sector.  One, it segments the company not the person.  The post Making ‘human-to-human’ marketing a reality appeared first on Circle Research - B2B market research company January is the month for predictions. 
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 3, 2013
    [Companies] Marketing Resolutions for 2013
    Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Become an active contributor to social media by posting articles to your company’s social channels. - An active and helpful social presence can grow your reach and help promote your best content. Track analytics.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 30, 2012
    [Companies] Web Form Innovation Shows Big Gains, Report Shows
    ” In this case, it gave the company a 20-day advantage over competitors in triggering lead nurture programs through Eloqua and provided a substantial lift to their sales pipeline. The case study company was able to reduce the previous 10 fields on their web form to just five fields for the web site visitor to complete.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 11, 2012
    [Companies] Your Sales Team's Beliefs About Their Job Effect Their Actions And Results
    I recently attended a leadership workshop hosted by the Oz Principle that was focused on the topic of accountability on a personal and organizational level. In this post I am not going to explore all the concepts that we discussed, primarily because I am still working on digesting all of the information we covered during the workshop.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 19, 2011
    [Companies] Is Your Sales Team Losing Out On Opportunities To Your Competitors?
    There are 2 key areas to look at to ensure your company is finding these buyers before your competitors are getting to them: 1) Are ALL marketing generated inquiries followed up on EFFECTIVELY? hear too many companies relying solely on marketing campaigns. This will give you an edge over your competitors.
  • SAZBEAN  |  TUESDAY, JULY 5, 2011
    [Companies] Are We Nearing The End For The SEO Business?
    Most large companies spend a fortune on influencing search results and there is no doubt that done well it drives sales or at least business leads. The landscape of the web is changing though and many factors are starting to come together that could make it less important in the future. – Are We Nearing The End For The SEO Business?
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  THURSDAY, APRIL 7, 2011
    [Companies] How do you involve your experts in social media?
    company’s key subject matter experts are short on time and may not have an inclination to blog or engage online with customers.  How does a company productively involve their experts in online discussions? company called ConnectedN  has an answer.  From whom does the customer want to hear? Not the marketer.  Pretty nifty.
  • ACT-ON  |  TUESDAY, SEPTEMBER 13, 2016
    [Companies] How to Breathe New Life Into Old Content
    How many pieces of content has your company published? I’m talking about every format – blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics – the works. If it’s an in-house piece, has the author left your company? Is it 1,000 pieces of content? 3,000? Like a lot more. It is.
  • CONTENTLY  |  MONDAY, AUGUST 15, 2016
    [Companies] How to Hire Superstar Content Marketers
    No matter your company’s size or strategy, this guide will help you hire the right folks. Last year, Fractl and Moz scoured Indeed.com to understand the demand for content marketing roles. Their findings are not all that surprising. Content marketing job listings have grown 350 percent since 2011.
  • THE ROI GUY  |  MONDAY, MARCH 24, 2014
    [Companies] Gartner: The Technology Sales Rep Has Lost Their Mojo!
    As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. Unfortunately, a survey of buyers indicates that the vast majority of sales reps are adding little value to IT buyer decision making.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Companies] 10 Lessons From Steve Jobs That Every Marketer Must Learn
    Steve Jobs led the greatest turnaround in corporate history, taking a near-bankrupt Apple and turning it into one of the largest and most profitable companies in the world. When The Apple Computer Company launched in 1977, Jobs and Markkula outlined three core company principles. Look at your company''s website. That $1.7
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Companies] 45+ Reasons to Attend the Social Tools Summit
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. Author information. Neal Schaffer. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Neal Schaffer.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Companies] The 50 Best Startup Tools For 2016
    Asana – For project management and communication within your company or department. Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. So how do you know which ones to choose? Sales Tools. Data/Analytics Tools.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Companies] How to Find a Marketing Automation Platform That Grows With You
    Long-term platform experience is heavily tied a marketing automation company’s commitment to answering questions and providing support on an ongoing basis. Ask about external customer support evaluations, accessibility to specific account managers assigned to your account, and company investments in industry knowledge experts.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 10, 2014
    [Companies] What Snapchat Can Teach Us about Social Behavior, the Adoption Curve, and Market Value
    Many companies have used the need for inclusion to encourage adoption – by making themselves exclusive. If you’re marketing to innovators, you may want to highlight features that no other company has. Or will the company, like its product, simply delete itself? Author: Phillip Chen I used to think I would never join Snapchat.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 29, 2013
    [Companies] Referral Marketing: 8 tips for building a powerful referral channel
    The best time to ask for a referral is when customers are happiest and most engaged with your company,” Bandlow said. Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 7, 2013
    [Companies] Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace
    He hired a corporate communications consulting company to facilitate the process. Tweet Brian McGuire is one of those rare marketers who started in Sales and has held leadership roles in both Sales and Marketing. This experience provides him the broadest perspective of the entire lead generation funnel, from marketing engagement to close.
  • BIZNOLOGY  |  FRIDAY, AUGUST 7, 2015
    [Companies] Uncover the why in branding
    What makes a company, product or service memorable or “sticky?” To look at it another way, branding is the “why” behind a product or company, whereas advertising delivers the what, where, and for-how-much proposition. Yet branding is essential for consumers to build relationships with products, companies or services.
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Companies] How to Socialize an Event
    The audience is anyone in the world who’s interested in the product or company. At most events, company executives speak and then rush off to a limited access press conference or individual interviews. Roughly 80% of your guests would like to have a picture with the CEO of your company or your keynote speakers. Get real.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 15, 2011
    [Companies] 7 Steps to Visualizing B2B Social Media Data
    Once B2B companies start creating social profiles and interacting with customers and prospects online, they start accumulating data. Depending on the size of your B2B company and your staff resources, this may be something to consider only for a yearly report, but it is worth thinking about. 1. Determine the Story You Want to Tell.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Companies] Before and After: The Transformation of One Business Blog
    As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. Our marketing agency Revenue River''s blog was boring. Scratch that. It was boring and ineffective. The end result?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2012
    [Companies] 9 Elements for a Successful Marketing Program Mix
    Some of the key factors I use when developing my program mix include: Target Line of Business: Many companies sell to multiple lines of business, with sales efforts dedicated to enterprise clients, mid-market clients, and small business clients (and potentially many segments in between). Why not? What do you think?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 13, 2014
    [Companies] 2013 Marketing Survey Results: What Worked Best?
    According to MarketingSherpa’s 2013 Email Marketing Benchmark Survey, companies sending over 100,000 emails per month see a 94% return on investment; companies sending under 100,000 see a 139% return. It was in this spirit that we at Act-On first set out to do a monthly marketing survey, back in 2011. The bottom line to all this?
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 15, 2010
    [Companies] A Legal Perspective on B2B Social Media
    As you have incorporated social media into communication planning for your B2B company, whether large or small, chances are you worked with the company legal team or outside firm. What are some of the main legal issues (liability, risk, copyright) that delay companies from beginning to use social media? Walthall, Jr.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Companies] Contently Case Story: How AARP Media Sales Taps a Trillion-Dollar Market
    People don’t necessarily think of AARP as a media company, but the organization has an impressive history as a publisher. Under BrandAmp, companies work with AARP Media Sales to craft high-quality custom content to inform and tell their brand story to their target audience. trillion. history of storytelling. road trip.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Companies] Actor, Producer, and Podcast Host Alec Baldwin Joins #INBOUND16's Keynote Lineup
    In addition to being an accomplished stage, film, and TV actor, Baldwin serves on the boards of several organizations, including The Hamptons International Film Festival, The New York Philharmonic, The Roundabout Theatre Company, and Guild Hall of East Hampton. You can see the full announcement post over at INBOUND.com.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Companies] 9 Resources to Help You Become a Better Leader
    Sometimes, getting feedback from someone who isn't in your company or industry can be the most enlightening. Many of us are on Slack all day to communicate with our coworkers, but there are lots of opportunities to use the platform to connect and learn from folks outside our company. Want to knit a scarf? Harsh feedback. Period.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 1, 2013
    [Companies] I’m in the Top 1% of Kred – but I don’t care (and neither should you)
    Jeff Ogden, the Fearless Competitor, is President of the digital marketing connection company Find New Customers. Buffer What does Kred have to do with digital marketing? I got an email recently that I was in the top 1% influencer of this credibility site. And you know what?  I don’t care – because you don’t care.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 30, 2013
    [Companies] DO Better, LOOK Better, CONNECT Better – a book review of Rise, by Patty Azzarello
    also suggest you visit Patty’s company page, The Azzarelo Group. Buffer My book review of  Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader and Liking Your Life. Patty Azzarello. After all, I have something these authors want – a massive global audience of over 2 million people! Work smarter, not harder.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 6, 2013
    [Companies] 3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group
    Jeff Ogden, the Fearless Competitor is President of the sales lead generation company Find New Customers. Buffer Sales lead generation - 3 Recommendations from Carlos Hildago. What should your revenue improvement priorities be? Carlos Hildago. Where are you today as an organization?Regardless Click the underlined words to learn more.
  • MARKETRI  |  THURSDAY, MARCH 14, 2013
    [Companies] 5 Tips for Creating an Engaging Facebook Page for Your A/E Firm
    So why is it that when firms go to create a Company Facebook page and make it both interesting and engaging, they tend to hit roadblocks? Facebook is a great place to let people learn more about your staff and company culture. Share photos from company events, meetings, daily fun at the office (or job site!) times a day.
  • HALEY MARKETING  |  SATURDAY, OCTOBER 24, 2015
    [Companies] Twitter Polls: The Solution to Increase User Engagement?
    While they are coming soon and I haven't tried Twitter Polls out yet, I would argue that they will walk the line of being a huge spam issue for Twitter, with users posting nonsense polls causing more harm than good, and also a huge engagement driver for brands and companies. I've been spending a ton of time on Twitter lately. Coming soon!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 24, 2015
    [Companies] Last Minute Holiday Online Marketing Tips and Other Holiday Marketing News
    While big-name companies including Amazon and Overstock are making customer service a priority this holiday season, a new study of more than 1,200 U.S. Almost half of the survey respondents (48 percent) indicated they had stopped doing business with a company due to negative customer service experiences within the past year.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 16, 2013
    [Companies] 3 Important Lessons for Lead Gen and Life
    If I wrote this book today, I would boil it down to just three: Engaging the right people in the right companies. Tweet This year, more than ever, has been humbling for me. People look to me as an expert at lead generation because I wrote a book and speak about it. But it seems the more I learn, the less I think I know. Related Resources.
  • VIDYARD  |  MONDAY, JULY 18, 2016
    [Companies] Frost & Sullivan Honors Vidyard with Customer Value Leadership Award
    KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market. Vidyard also has demonstrated analytics knowledge that prove sales and marketing strategies’ ROI.”.
  • VIDYARD  |  TUESDAY, JULY 19, 2016
    [Companies] Frost & Sullivan Honors Vidyard with Customer Value Leadership Award
    KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market. Vidyard also has demonstrated analytics knowledge that prove sales and marketing strategies’ ROI.”.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 24, 2011
    [Companies] Quora, Scribd, LinkedIn, ChaCha & White Hat SEO
    Get too cute and the search engine’s Web spam team may manually bury your company’s listing somewhere south of the Earth’s core. While some of the answers will vary from company to company, there is yet another consideration when it comes to community marketing: SEO. Not followed (in Groups or company profiles). Quora.
  • B2B LEAD BLOG  |  MONDAY, MAY 14, 2012
    [Companies] Moving at the Speed of Data
    Every business cycle seems to see increased pressure on all types of organizations and companies. Rapid technological advances make it difficult for cash-strapped companies to keep up. And the increasingly globalized economy introduces more and more competition from foreign companies with low overheads, lower staff costs
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