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  • ANNUITAS  |  MONDAY, APRIL 11, 2011
    [Companies] The B2B Sales Role in the New Buying Process
    Interestingly enough, Jill traditionally is at the top of the company leading the way in sales.  I recently had the opportunity to attend the Sales 2.0 Conference in San Francisco and I’m glad I did.  One of the key themes that resonated during the conference was the shift in power to the B2B buyer. the sales person).  Therein lies the rub. 
  • BUNGALO  |  FRIDAY, SEPTEMBER 16, 2011
    [Companies] 5 Secrets to a Successful CoTY Award Binder
    ” Some companies are not wordsmiths, so they find someone to help them. According to Tim, this is where a lot of companies fall down. It’s that time again, the deadline for CoTY Award Binder Submissions is 1 PM Thursday, September 29, 2011. just got off the phone with Tim Chase from NARI-MN. Tell your story. ” 3.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 18, 2012
    [Companies] How 3 Global Marketers Are Approaching Mobile
    Whether your company is B2B or B2C, the website experience provided must be equally as good on a mobile device as it is on any other computer. King said her company is adding features for mobile that enrich the customer experience. “We added Blackberry instant messenger (BBM) as a communication channel for our customers.
  • B2BMARKETINGSMARTS  |  TUESDAY, SEPTEMBER 7, 2010
    [Companies] B2B Marketing to Men vs. Women
    My client, a business products company whose market is 75% female, was using an offer to try to increase the size of each purchase. Is it politically correct to talk about the differences in B2B marketing to men vs. women? Maybe not, but working with a new client this past week revealed a bit of the reality related to that issue.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Companies] The Definition of Omni-Channel Marketing – Plus 7 Tips
    Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Measure Everything!
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 29, 2012
    [Companies] Use Your Connections to Sell: How are you connected to Kevin Bacon?
    Sales intelligence platforms have this ability… The other day I was working in InsideView and landed on the company page of  IBM. Through LinkedIn connections, Facebook friends, fellow college alumni and professional relationships, InsideView is able to identify who YOU are connected to in companies across the board.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [Companies] Savvy Speaks: Surveys Says.?!?
    Getting straight answers to questions like "what are your company's weaknesses" is much more helpful than getting the brown noser version. Ever wonder what your customers and prospects are thinking? Try asking them! Read on for some examples of how the Savvy Sisters use surveys in their work. Put the survey in context. Jamie.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 1, 2012
    [Companies] Search, Social and Content – The Keys To Inbound Marketing
    We identify key “messages” for audience segments (industries, functions, sizes of company). If you think SEO is the abbreviation for an airport, then you’re in big trouble. If If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. If How Buyers Buy.
  • THE CRAP REPORT  |  THURSDAY, OCTOBER 14, 2010
    [Companies] Sales Prospecting Lessons from New Jack City
    Where were you in March of 1991? . Me?  I was getting ready to graduate high school in a few months.  I had been completely immersed in all things hip-hop and R&B, including going nowhere without my black LA Raiders Starter cap.  That month, New Jack City , was released to theaters nationwide, and I had to be there to see it.  The lesson here? 
  • SALES INTELLIGENCE VIEW  |  FRIDAY, APRIL 19, 2013
    [Companies] How to Beat Competitors that Are Bigger Than You
    Comparing ourselves to some seemingly unobtainable conglomerate in our industry is not all that uncommon.  As aspiring  entrepreneurs , we’ve all looked at someone doing what we desire to do and said, “One day, my company is going to be that big and successful.” Right off the top, it takes money and lots of it. Be unique.
  • KOMARKETING ASSOCIATES  |  SATURDAY, SEPTEMBER 14, 2013
    [Companies] Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?
    You ask a great question that pertains not just to reseller channels, but applies to organizational questions within a company between direct sales and online self-service teams.  software companies in the world. Second, we work with a cool company, Metaio , who is a worldwide leader in augmented reality. Final Comments.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, JUNE 28, 2011
    [Companies] Easy-to-Read Fonts Improve Site Visitors’ Experience
    Tweet One of the big mistakes I see companies make with Web content is using the wrong font size and color. I’m referring specifically to fonts that are small, a very light color, reversed out, or placed on a tinted background — as these screen shots show. An example of small, gray type. An example of reversed out type.
  • MARKETRI  |  MONDAY, JULY 16, 2012
    [Companies] Don't Get Ripped Off When Developing Your Firm's Web Site: How to Protect Your Investment
    With inbound marketing becoming both increasingly popular and important to the sales building your sales funnel, your company's Web site is more important than ever. spoke to one trusted developer to find out some tips for companies when accepting proposals from Web developers: Ask questions about strategy.
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Companies] A Lesson from Microsoft: Control Your Own Destiny
    Shaw, the company’s communication chief, wrote that the time had come, “because our product news milestones generally don’t align with the show’s January timing.”. First, even if you weren’t at CES competing for attention with 3,000 other companies, you may not be getting heard. Even if you’re part of a small or medium sized company.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Companies] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    That’s why you should take a minute and make sure your company’s Facebook page has vital customer information, Ramos says. company overview. There’s never a dull moment in the social media world. Just when you thought your social media strategy was set, Facebook goes and makes changes. Of course not. Business hours.
  • SAZBEAN  |  WEDNESDAY, MAY 16, 2012
    [Companies] Chris Brogan Interview – Video creation for business – Future of Publishing
    In this Future of Publishing interview, Chris Brogan talks about how companies need to go beyond broadcast and genuinely engage with their customers. Customers do not listen to sales pitches from people they don’t know like they used to. Check it out below: Future of Publishing is sponsored by VigLink.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Companies] The Expanding Role Of B2B Marketing
    90% of marketers see the need to respond to bad news about their company in minutes. Two years ago I wrote that Change is Coming To B2B Marketing. predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [Companies] Tom Pisello: The ROI Guy: Virtualization Software Cost Overruns at.
    As well, the percentage of companies reporting that virtualization software missed budget targets, was 44% of the large enterprises surveyed, higher than those indicating issues in server, ERP and BPM / BPI application projects. B2B Companies are Really Content Companies, But is. So why the overbudget issues? Powered by Blogge
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2011
    [Companies] The Great Ghost Post Scandal
    William had been employed as a freelancer to provide content to Skyvision Enterprises, a company involved in a number of SEO services including building backlinks through well-placed content. Mr. Murton purchased content from this company but presented it to me, and apparently other bloggers, as his original material. Can’t.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Companies] Right Time, Real Time Selling
    Jeff Ogden , an award-winning marketing expert and President of Find New Customers , the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. What if your company could automatically produce customized emails to interested prospects (including pictures and web links)?
  • THE ROI GUY  |  FRIDAY, MARCH 6, 2015
    [Companies] Mastering the Consensus Sale: Do you know your 5.4?
    Many companies have unknowingly elongated the buying process through the creation of more complex solutions and packages which require the expertise of several stakeholders at the client organization. By Dan Sixsmith CEB, the creators of the ''Challenger Sale'', is back with a new wrinkle.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 2, 2010
    [Companies] Expert Advice: How to Start a Website Redesign
    One thing that all of our partners agreed upon, is that before embarking on any redesigns, companies should truly understand their goals and their customers. Portray a new image for your company?” Companies still look internally for that answer way too often - new manager, new logo, re-organization, don't like the design.”
  • SMASHMOUTH MARKETING  |  SUNDAY, OCTOBER 3, 2010
    [Companies] NetProspex Product Review: Powerhouse for Lead Lists
    Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle. As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. We love them all and use them all in parallel.
  • SMALL MANUFACTURER BLOG  |  MONDAY, JULY 9, 2012
    [Companies] Live Webcast: Is Your Small Business Ready for Mobile?
    read in B2B magazine that mobile is pretty much NOT on B2B companies radar. As part of BrightTALK’s mobile marketing summit this Thursday, July 12, at 3:00 PM Eastern, I’m giving a live presentation: Is Your B2B Small Business Ready for the Mobile Tsunami? Wrong! Thirty people were in the room. They all raised their phones.
  • HUBSPOT  |  MONDAY, MAY 16, 2011
    [Companies] Teaching Lawyers How to Tweet: Social Media Is Like Crossing the Street
    It’s the first tenet of any conversation, whether it takes place over cocktails and stuffed mac & cheese or in the mahogany board room of some Fortune 100 company -- or even over the tubes of the internet. And know what they’re already saying about your company and your industry. Know your audience.
  • INSIGHTIQ BLOG  |  WEDNESDAY, AUGUST 10, 2011
    [Companies] Corporate Marketers Beware: Budgeting Changes Are Coming
    Here are some ways to prepare: A current trend making its rounds through corporate finance departments is the adoption of 18 month rolling forecasts and movement away from the traditional 12 month budget cycle.  Prepare your team – This is a significant shift in the way that your team thinks about spending and planning. 
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Companies] A Decade of Homepages: An Inside Look at Our Website Redesign Strategy
    However, to glean even more insight into why we chose certain redesigns, I simply turned to our company''s wiki. For a company that''s in the marketing software business, we probably should have incorporated a few more SEO best practices into the homepage. never figured out why I was actually redesigning my website. Ah, yes. But how?
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Companies] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    For your current company, for yourself, for your clients? We do it all the time at our own company. When you sign into LinkedIn every morning, what do you see? You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which case it’s on the left-hand side), and it’s red. Inbound Marketing
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, NOVEMBER 5, 2010
    [Companies] Content and Social Marketing: Connecting and Engaging with 10K+ Engineers
    It is very refreshing then to find an engineering company like Texas Instruments (TI) successfully use content and social marketing to reach and engage with over 10,000 design engineers and customers. Amber Pizano, the Video Marketing Manager at TI, posted the company’s objectives and the results achieved on Social Media B2B blog.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Companies] What's your goal for social media?
    I'm starting to see companies shoot from the hip to such a great extent that they have no idea why they are even doing something. watch smart companies jump into social media every day with no clue as to why they are doing it. Image by Anirudh Koul via Flickr.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Companies] What Your Last Facebook Post Says About Your Brand
    If your company tends to update your pages in bursts, or leaves it idle over the weekend, and one of the goals of your social strategy is to guide a conversation about your brand by customers and prospects both online and in person, then you might consider this for your business as well. more or less ever.  Post on weekends.
  • FUNNEL FOCUS  |  FRIDAY, JANUARY 11, 2013
    [Companies] Improving Your Social Skills: Top Social Media Tools
    Of course you are supposed to use your social media outlets to promote your goods and services and the happenings in your company. And company profiles that share interesting industry news are better received. These childhood social skills – along with others – helped us maintain a positive image. Quit bragging. Adding a dlvr.it
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Companies] Google+ to Hit 20 Million Users In Its First Three Weeks
    Yesterday, Ford Motor Company became the first business to land a profile on Google+, so it looks like that timeline may be accurate. However, it's pretty impressive for a search engine company looking to radically improve recommendations and rankings. We covered the launch and its initial features , but how has it performed since?
  • THE POINT  |  FRIDAY, DECEMBER 16, 2011
    [Companies] Email Lists: Should You Rent or Buy?
    Most list rentals make available a wide range of select criteria, enabling you to target prospects by job title, company size, etc. If yours is a relatively finite audience – say, one confined to a specific vertical market, or job title, or company size, or all of the above, then purchased lists may be the way to go. That was then.
  • ANNUITAS  |  THURSDAY, DECEMBER 11, 2014
    [Companies] Four Keys Areas Where the CMO Must Lead
    I have been to many conferences and read many marketing articles about having marketing get a seat at the table. However, I believe there is still some work to do to ensure they are seen as leaders in their organizations and will then obtain that seemingly elusive leadership seat at the table. Alignment With Their Peers. Skill Training.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 10, 2013
    [Companies] Why You Need to Rethink Your Elevator Speech
    If you answer it correctly, the thick walls protecting the inner sanctums of big companies come tumbling down and the red carpet is rolled out for you. "So, what do you do?". Now that’s a million dollar question! Everyday you meet people who could use your products or services or who know others who could benefit from what you do.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 2, 2013
    [Companies] The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
    Todd was one of the founders of Bulldog Solutions and he has years of experience working with lead generation firms – companies who share content via email, newsletters, etc. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers.
  • UNDER THE ARCH  |  MONDAY, JULY 8, 2013
    [Companies] Tips for Using Twitter Vine for Business Marketing
    According to a study by Unruly, a video technology company, people are 4x more likely to share branded Vines than branded videos. Twitter Vine makes it easier for marketers to capture mind share with short looping videos.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Companies] Do You Know Your A, B, C’s?
    In many cases we have found that many companies are over supporting a large number of their customers and many C based clients are also the slow pay, unhappy customers that cause the most pain. Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. First, let’s explore the ABC Analysis. How many employees?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 15, 2013
    [Companies] [Video] 3 Ways To Reach New Prospects Using Your LinkedIn Connections
    You might have gone to the same university or worked at the same company at some point in your career. Did you know that overall, you''re 5X more likely to get a sales call returned if you have a personal connection with someone? To me, that''s an amazing statistic. So what does that mean you should be doing? Look at their profile too.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Companies] How to Give Negative Feedback Without Sounding Like a Jerk
    At the end of the day, if we can’t figure out how to give constructive feedback, our companies will never grow. If that means touching base right after a meeting or syncing up two days later, so be it -- just make sure your feedback isn’t dictated by your company’s review cycle. Looks like tough love works after all. Seize the Moment.
  • SYNECORE  |  TUESDAY, JANUARY 21, 2014
    [Companies] Looking for Content Marketing Success? Try an Editorial Calendar.
    But, brands (our company included) must be forward thinkers; the benefits of blogging cannot be seen in a day. Your organization creates a blog. Check. Your organization regularly posts content to its blog. Regularly posting content is the key to blogging success. Now, I’m sure you’ve heard this before. Well, let’s figure that out, together.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Companies] How Not to Spend $35 Million on Marketing
    You can wrap a car in your company colors and logo for about $1,800 ( check out car wrap pricing from this HubSpot customer ), and with this new infusion of cash, we could do that to 20,000 cars -- more than enough to fill all the spots at your local sports stadium. 4) Send every HubSpot employee to outer space. Another benefit? Powerful!
  • SALES CHALLENGER  |  MONDAY, OCTOBER 29, 2012
    [Companies] Two Ways to Manage Uncertainty
    In fact, the Wall Street Journal recently reported that companies are, “widening the range of their profit, revenue or other projections,” in response to this global economic uncertainty. In response, we have seen leading companies focus on this problem from a different angle.  Here we’ve seen companies do this in two ways. 
  • SAZBEAN  |  WEDNESDAY, JULY 4, 2012
    [Companies] Social Media Advertising: Should Bloggers Bother?
    No one has any doubts about the value of social media marketing through engaging customers, running promotions, and creating company pages. Ads on Facebook usually appear in the right column, though Facebook has been experimenting with more socially-based ads that show up in the streams of users. by Lior Levin. News & Notes
  • SMALL MANUFACTURER BLOG  |  SUNDAY, APRIL 14, 2013
    [Companies] For Freelancers: The Benefits of Working as a Solo Consultant
    Or, you can see yourself as the CEO of your one person company and conduct yourself accordingly. I love PR Daily and the breezy articles they post each day, but I was a bit taken aback by Arik Hanson’s post, The Challenges of Working as a Solo PR Consultant. Herewith, my view of the BENEFITS of working as a solo consultant. well, tacky.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 30, 2013
    [Companies] 4 Keys to Nurture Leads and Customers by Creating an Emotional Connection
    That’s because nurturing should attempt to genuinely connect prospects and customers with a company by “engaging” them in a dialogue, with the goal of eliciting a positive emotional connection. And that means you need to develop a direct relationship with each individual. Effective lead nurturing incorporates 4 key elements: 1. Relevance.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 6, 2013
    [Companies] Tell the Story of Your Brand with Content Marketing
    In today’s globally connected world, it’s more important than ever for companies to build their brand identity. Most people think of branding as a company’s verbal and visual identity paired with mission statements and values. Today, your customers build your brand; not your ads. Start Small. Start small.
  • MARKETING ACTION  |  MONDAY, JUNE 2, 2014
    [Companies] Persona: More Than A Movie
    Analyze the list of best customers by searching for common traits: company size, location, the buyer’s role, industry, existing technology, and possibly problems faced are all examples of potential common characteristics. Some companies go as far as to give each persona a name and a backstory and create a picture or drawing of each one.
  • PAUL GILLIN  |  TUESDAY, MAY 14, 2013
    [Companies] Security Tips for Social Netizens
    Note, you have to fill out a registration form to download it, but the company doesn’t ask for much. I’ll admit that I was taken in the first time I got a tweet like this: “You gotta see this! This free download is worth sharing with the people you work with, and any IT organization should make it required reading for users.
  • WRITING ON THE WEB  |  FRIDAY, NOVEMBER 11, 2011
    [Companies] The Homer Simpson Guide to Neuromarketing
    Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by  biases and flaws. We think we are rational, logical, and smart human beings. Approximately 85% of the time our brains are on autopilot. How do we know?
  • HUBSPOT  |  TUESDAY, APRIL 5, 2011
    [Companies] 3 Marketing Lessons From Charles Darwin
    Survival of the fittest applies in business as it does in nature, and in today’s corporate environment, the evolution of buyer behavior is causing the need for both B2B and B2C companies to adapt. Buyers not only have access to more information, but information generated by other consumers, not just companies. Even 5 years ago.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 23, 2013
    [Companies] You’re Not eBay. Why Paid Search Still Makes Sense for B2B Marketers
    According to eBay’s study, when a company is not advertising for branded search terms, click traffic is completely replaced by organic search traffic. Someone going to the level of searching a specific brand name is well aware of the company and fully intends to visit the site. Study Takeaways. Brand Advertising. This is probably true. 
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Companies] 5 Ugly (But Effective) Pieces of Marketing Collateral
    When the company upgraded its outdated website to a modern and professional design, conversions jumped by 33%. The company produces heat-mapping software to help website owners understand their visitors'' behavior. He’s built multiple successful companies and teaches people how to replicate his success. Not so much.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 17, 2011
    [Companies] Why You Need to Know About Social Selling
    Nigel: In the past, your customers could only look at your company website. People derive more trust from knowing about you personally than by reading your company's sanitized website. That individual prospect's experience with your company is the responsibility of the salesperson. Customers are more frazzled than ever.
  • SOCIAL MEDIA B2B  |  FRIDAY, NOVEMBER 15, 2013
    [Companies] Latest Summary of New Twitter Features and B2B Best Practices
    Below are several articles that provide some in-depth coverage of these features, as well as a video explaining why B2B companies should be using Twitter and a Slideshare deck with best practices from leading Tweeters. As Twitter continues to grow, the company is making big changes more often and they’re easy to miss. Continue reading.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 23, 2011
    [Companies] Why the IBM Watson Jeopardy Challenge Is the Greatest B2B Campaign Ever
    B2B companies have always struggled to find mainstream media channels to a business audience. The company chose as its chief spokesman Dr. David Ferrucci, the attractive, articulate and disarmingly likable chief scientist on the project. Back at IBM, marketers were all smiles. Beyond the Golf Course. Spotlight on the Little People.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 11, 2013
    [Companies] 4 Basic Call Tracking Metrics for Local Businesses
    IBM says that companies that use analytics to make decisions make 40% more money than companies that don''t. Local businesses care about phone calls. They care about phone calls alot. 64% of local businesses say that phone calls are their most valuable leads. Mobile searches result in phone calls over 70% of the time.
  • BIZNOLOGY  |  THURSDAY, JUNE 28, 2012
    [Companies] How can you pick the right social media tool for your situation?
    The technology can collect the data, but unless you have a smart analyst telling you what it means and helping you decide what to do about it, all you have are some reports of visitors to your site–boring and unhelpful in improving your company’s results. Photo credit: Wikipedia. But people really want it to be automated.
  • THE POINT  |  THURSDAY, JANUARY 17, 2013
    [Companies] 3 Demand Generation Goals to Avoid in 2013
    Don’t get me wrong: lead nurturing is a worthy investment for most companies, but making lead nurturing a goal for the new year is akin to saying you want to do more marketing. Launch a lead nurturing program. It just means too many things to different people. Lead nurturing is a means to an end, a program in the service of a goal. And so on.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JANUARY 11, 2012
    [Companies] QR Codes: Why Marketers Shouldn't Slow Down
    Other companies have taken a more creative approach: As part of their " Our Turn to Serve" campaign , Heinz allowed customers to use QR codes to send personal messages to U.S. Earlier this month, AdAge published an article suggesting QR codes have not taken off with consumers , claiming that only 5% of Americans have actually used them.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 30, 2010
    [Companies] Four Must-Have Metrics for Marketing Measurement
    Purpose: to show the company’s return on its marketing investment. Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture. In case you can’t attend the Webinar, I thought I’d share the four metrics here. 1. Marketing ROI.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 7, 2011
    [Companies] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
    Regardless of how much “branding” you try to include on your professional profile or company’s page, your actions and words online speak much louder about you and your company than anything else.  This is exactly why social media, including LinkedIn, requires a strategic approach.  Would my boss approve of this? LinkedIn
  • SALES CHALLENGER  |  TUESDAY, APRIL 12, 2011
    [Companies] Does Skill Certification Enable Rep Complacency?
    The level of rigor that companies put into their certification varies though.  Promotion – some companies only allow you to enter into High-Potential programs (development for the next level) once you’ve been certified in all competencies, which puts you on a fast track for promotion. Certifying that someone acquired knowledge.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 21, 2011
    [Companies] 18 B2B Reasons to Attend Content Marketing World
    HP, Dupont, Vertical Measures, Dell and Kelly Services are sharing insider views of what it takes to manage content within their companies - should be an eyeopener!   It's been quite a year, so far. In thinking about why I'm so excited for this show, I thought I'd share a few reasons with you. Sounds like a show down to me!
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Companies] Periscope or Meerkat? The Marketer's Guide to Live Video Streaming [Free Ebook]
    Meerkat and Periscope hold a lot of potential for marketers who are looking to showcase company culture, live stream an event, host a Q&A session or mini webinar, and much more. The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 -- but its popularity was short-lived. hours in 2013.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 17, 2012
    [Companies] When a Hurricane Meets Social Media: The Rise and Fall of Brand Reputation
    In the advent of a crisis, the Network Disaster Recovery (NDR) program from AT&T is designed to strengthen the company’s business continuity and disaster recovery response. “This is a test of the Emergency Broadcast System.” Ever since the advent of radio and television, these words have offered us a sense of connectedness and security.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Companies] 4 Tips for B2B Marketing on Facebook
    Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Companies] 7 Reasons No One Shares Your Blog Content
    Janet is the head of marketing for Shareaholic, a company that creates content sharing tools for publishers. Your company is interesting to you. So she might subscribe to a blog full of company party photos, product feature updates, and long essays written from your point of view. This is a guest post written by Janet Aronica.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 12, 2014
    [Companies] The Untapped Opportunities for B2B eCommerce
    For more on the opportunities of B2B eCommerce, Practical eCommerce has this article: Many B-to-B companies have long believed that ecommerce would create channel conflicts between sales personnel, suppliers, and other channels. Grainger , which is a supplier of industrial parts and equipment, is an excellent example of B2B eCommerce.
  • SAZBEAN  |  FRIDAY, MAY 17, 2013
    [Companies] Are Google’s Social Changes Enough?
    With a whirlwind of announcements at its Google I/O developers conference this week, Google’s vast suite of social products is finally starting to look like it was created by a single company and not cobbled together via a series of haphazard acquisitions. Google+ is mostly a deserted island, at least compared to Facebook and Twitter.
  • SAZBEAN  |  THURSDAY, AUGUST 4, 2011
    [Companies] 15 Sources of New Content for Your Social Media Strategy
    Customer Service – What questions and concerns are customers bringing to the company? Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Ask co-workers and colleagues as well.
  • HUBSPOT  |  SATURDAY, MARCH 16, 2013
    [Companies] How to Center Align Your Embedded Tweets [Quick Tip]
    These 101 companies are totally ROCKING social media: hub.am/YZZGgu We love us some embedded tweets. They're a great way to give your content a little pizzazz, and they help to enhance engagement with it, too -- among other use cases. Four words: Pain. How to Center Align Your Embedded Tweets. Step 1: Generate the Tweet's Standard Embed Code.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 7, 2013
    [Companies] 6 Tips for Effective Marketing with Twitter Lead Generation Cards
    Also, they don’t capture company. Don’t stop when the name is acquired–send a follow-up email to ensure the lead is engaged with your company/product. Author: Dennis Bronnikov Looking for an easy way to capture lead information on Twitter? Good news! What is a Lead Generation Card? Email Address. Twitter Username.
  • ANNUITAS  |  TUESDAY, MARCH 11, 2014
    [Companies] The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
    Marketing technology has been (historically) managed by marketers, but in a March 2013 ITSMA study called Realizing the Promise of Marketing Technology , only 30% of companies responding believe they are receiving value from marketing technology investments. Should the marketing technology stack be led across the business? Or does it?
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Companies] Everything You Need to Master Email Marketing [Listly]
    Because of the way email opt-ins work, it is much harder to learn email marketing through examples -- you''ve got to be subscribed to a company''s email list already to receive an email from them. When you''re new to marketing, I''d argue that tackling email marketing is one of the hardest things you''ll do. Email is a bit different.
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Companies] The Power of Being Recommended
    Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says.  It makes sense. Since they’re trying to get us to spend money, their intensions are suspect. The answer? They have to make their brands the most recommended.
  • HUBSPOT  |  MONDAY, JUNE 10, 2013
    [Companies] How to Transform Your Social Media Connections Into Real-Life Relationships
    You could be looking for a co-marketing partner, a potential hire to fill a position at your company, or a speaker at an event. Here, being forward won''t be effective -- don''t post publicly that they should come in for an interview, enroll them in your company newsletter, or ask for a LinkedIn introduction from someone who works with them.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 12, 2012
    [Companies] Marketing Life Lessons
    During the dot.com bubble, small start-up companies were using their entire yearly marketing budget to run million dollar Super Bowl. large number of those companies went out of business. These may be minor or they may cost your company a great deal of money (I have made a couple of these during my career). 
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Companies] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    So.how do they help people generate a higher response from clients and customers than many other companies? I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. Has one of your prospects changed jobs? More than 9,000 professionals are using SalesLoft today. Don’t Always Be On.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Companies] Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen
    Other than acquisition how does a large company prepare for an unfair battle against new and much more nimble competition? MG: The most long-lived large companies are those who never stop "thinking" small. If you could ask best-selling author and extraordinary speaker Malcolm Gladwell a question, any question. what would it be?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 13, 2012
    [Companies] B-to-B Marketers: Are You Using Storytelling to Engage Your Audience?
    Company History - Tell your story through the lens of the customer. Community Support - Every company does something locally. I recently read a post by Jeffrey L. Cohen from Social Media B2B about storytelling that got me thinking on how folks in our space could be doing a better job of doing just that.
  • PAUL GILLIN  |  MONDAY, AUGUST 6, 2012
    [Companies] An Intelligent Approach to Influence Measurement
    Awareness doesn’t extract data from social networks directly but rather works with Gnip , a company that has license agreements with most of the top social networks to distribute their content. Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 5, 2015
    [Companies] Lead nurturing via email series and content marketing
    This was the first automated nurturing program at Crowe Horwath, and it became a model the team uses to deploy similar programs across the company. However, the key channel for lead nurturing is email — particularly using email to send a series of relevant content pieces or offers to prospects as they move through the buying funnel.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 25, 2012
    [Companies] Add a blog and blogging to your New Year’s resolution
    What this means is that most companies, agencies, and businesses not only don’t know you at all but generally can’t know you. Photo credit: ELTMAN. In large part, I can thank blogging for most of my professional success. In many ways, blogging made me. In any age other than this one, would I have been able to do any of this?
  • BIZNOLOGY  |  FRIDAY, MARCH 29, 2013
    [Companies] Social Media Listening Is Sound Business Practice
    Most companies don’t even listen, so jumping to listening AND responding is running before being able to crawl. Photo credit: highersights. How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? Why is listening so hard for people? Yes and no. Human Resources.
  • B2B MEMES  |  MONDAY, SEPTEMBER 17, 2012
    [Companies] Rethinking the Role of “Advertisers”
    As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”. Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. ” It should be required reading for every B2B journalist and publisher.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 7, 2012
    [Companies] Don’t Fall Far From the Tree: Using Apple’s Marketing Techniques to Advance Your Brand
    Apple is great at creating a lot of dialogue and anticipation prior to the release of new products, and while you may not be able to do the same on such a large scale, it is absolutely possible for a small company to create a buzz. marketing tactic that Apple has practically written the book on is buzz marketing.
  • SAZBEAN  |  THURSDAY, AUGUST 5, 2010
    [Companies] Socialize Gmail with Rapportive
    Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more.  By logging into Rapportive, you can also leave notes for later right on their profile. Social Information.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Companies] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. And for many companies, AdWords definitely IS worth it because it delivers measurable ROI. Here’s an example: Let’s say your company specializes in restoring classic British sports cars. (My first car was a ’73 Triumph Spitfire. The trick, of course, is in the execution.
  • ENGAGE  |  WEDNESDAY, JUNE 27, 2012
    [Companies] Avoid 5 Pesky Grammatical Errors With These Rules of Thumb
    My publisher at a newsletter publishing company where I worked ten years ago used to always correct me. The publishing company I mentioned earlier adhered to a style guide that never used the serial comma. Then when I went to work for a different company, they corrected me the other way. hope not. Seems clear enough, right?
  • WRITTENT  |  FRIDAY, SEPTEMBER 27, 2013
    [Companies] 11 Copywriting Tips and Hacks to Make Your Content More Appealing
    For most companies, that means writing simply, and removing any “five dollar words.” The abundance of fresh copy published to the web on a daily basis has necessitated an increasing commitment to quality for the majority of inbound marketing-focused companies. Our company is a leading manufacturer of robots.”. See the point?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 6, 2013
    [Companies] What to Expect From the 2013 Road to Revenue Tour
    In addition to best practices, the tour also will highlight the Eloqua product roadmap, and the company’s direction for 2013 and beyond. by Amanda Batista | Tweet this The schedule for the Road to Revenue Tour is here! We’re coming to your city, equipped with the Modern Marketer’s toolkit of best practices. Southern California. Toronto.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 4, 2012
    [Companies] 5 Reasons Local Marketers Care About Phone Calls
    This company specializes in web design and SEO for small businesses. This local marketing company is transforming their clients' businesses by giving them phone data. Local marketing firms understand how important phone calls are. They get it. And, more importantly, their clients get it. They want the phone to ring. But, why? Period.
  • HINGE MARKETING  |  MONDAY, APRIL 28, 2014
    [Companies] Visible Expert Profile: Joe Pulizzi
    He also put his public speaking skills to good use, conducting over 300 webinars for the publishing company. The company was the “eHarmony for content marketing,” says Joe. “We were a middle man, matching companies that needed content marketing with the marketing firms that could provide that service.”
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Companies] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Start with research: is your goal achievable?
  • EVERYTHING TECHNOLOGY MARKETING  |  FRIDAY, DECEMBER 4, 2009
    [Companies] Looking for Social Media Policy Examples?
    Do you hesitate to jump on the social media bandwagon with your company? Concerned about what happens when an employee shares insider information? Social media is inherently dynamic, even chaotic. Provide no guidance and you likely end up damaging your brand.
  • MARKETING INTERACTIONS  |  THURSDAY, JUNE 7, 2012
    [Companies] The Ripple Effect of Shiny-Object Syndrome
    What's missing is true commitment from the company and its marketers. Selling content marketing to B2B executives is hard. At least harder than it should be. The number one reason I believe this to be happening is due to the continuum nature of content marketing. Content marketing is not a campaign. " At least not quickly.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Companies] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. . Fiberlink, an IBM Company. Honeywell. Simply having a presence on YouTube is no longer enough. Intralinks.
  • WRITESPARK  |  WEDNESDAY, AUGUST 3, 2011
    [Companies] The Value of Qualitative Results in a Case Study
    There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. What to do? Instead of turning down a willing customer, you can focus the case study on qualitative results and value.
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