Paul Gillin

OCTOBER 3, 2013

I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media. My association with BtoB began as a happy accident.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JANUARY 6, 2011

There’s a period of exuberance, followed by the cold reality that the new tool won’t shorten the work week or lead to permanent weight loss. I’ve talked to several companies recently that have information-rich community websites that are going nowhere. Success comes from building community one brick at a time.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

AUGUST 26, 2010

They will encounter managers who believe that Facebook is a productivity drain and who would rather employees spend an hour in traffic jams each day than get work done from home. Tags: Facebook communities innovation socialnetworks millennials generationy. They’re young, confident and coming to your town. Are you ready?

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

FEBRUARY 9, 2011

Groupon likes to think of itself as working against the grain, so what if it REALLY broke the mold by challenging the model that has advertisers throwing absurd amounts of money at the TV networks for a football game every February? Pretty good deal if you ask me. Could it possibly have the same impact?

Rules 50

Rules Paid Search Agency Advertisements Advertising 50

Paul Gillin

MARCH 13, 2012

In order to attract the thousands of new customers they’dd need to recruit each day, vendors will have to become experts at cultivating communities and working with partners and even competitors. It may be, but Redmond has a lot of work today, Gens said. Will Microsoft be a player in mobile platforms?

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JUNE 4, 2010

This also works in marketing, BTW. Tags: Social Media advertising communities events innovation journalism marketing newspapers social_networks twitter davidweinberger masstlc. People don’t buy drills or holes. They buy a nice place to hang towels to impress their relatives.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

MARCH 10, 2011

As they grow their profile in the community, people will start seeking them out for business. They’re organized by the people who work there. LinkedIn shows you who works at the company and whether you have direct or indirect ways of contacting them. LinkedIn has a unique approach to company profiles.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

MAY 31, 2010

We’re bringing together a lot of smart practitioners from the area who are putting social marketing to work in real business scenarios. Technology Leadership Council is hosting its second annual Social Media Summit. David Weinberger (right) kicks it all off as our keynote speaker. Here’s a list of past winners.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

APRIL 24, 2012

It’s basically using social stuff to do work stuff,” he said. By stressing the role of sales as problem-solver – and by involving the community of customers in solving each other’s problems – support frustration is reduced. Beck pointed to examples of customers that are adopting social business tactics in their own markets.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

JULY 29, 2011

As businesses spread their wings across increasing numbers of social communities, they need to get a better handle on what’s working and what isn’t. I won’t describe these metrics in detail – you can find that in the e-book – but each speaks directly to the value of engagement.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

SEPTEMBER 8, 2010

As companies cede control of the megaphone, they will have to re-examine their entire value proposition and change many of the ways they work. In fact, external constituents can take on much of the work that paid employees now do if they are courted appropriately. The only hope for marketing is to become a valued source of advice.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

JUNE 18, 2013

Speak in the language of the community. CME Group works in a highly regulated industry, but that has not dampened its enthusiasm for experimentation with these new media. Even though there are tools that make it possible to post the same message across multiple social networks simultaneously, I urge you not to use them in that manner.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 17, 2012

3M filed seven patents on the work that resulted. A private community of about 200 consumer-focused field sales reps and service engineers now post monthly blog-like summaries of field activity reports, customer wins and innovative marketing ideas. The deadline was six weeks. Time to Market.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

DECEMBER 22, 2011

As part of my work with IBM Midsize Business , I monitor and contribute to an active IT community called Spiceworks. This collection of hard-core geeks (1.8 million as of this writing) loves to get down and dirty about the day-to-day issues of managing infrastructure at small and midsize businesses, but they also like to have fun.

Best Practices 50

Best Practices Budget Programs Tactics Course 50

Paul Gillin

AUGUST 29, 2012

A spokesman for the CPSC said the agency works with hundreds of companies on various standards committees and the charges of collusion are baseless. You can’t join a community at a time of crisis. Shah charges that P&G enjoys a cozy relationship with the CPSC that may have prompted the agency to downplay its findings.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

DECEMBER 27, 2011

Self-reported operating-margin improvements correlated positively with the reported percentage of employees whose use of social technologies was integrated into their day-to-day work.

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

NOVEMBER 16, 2011

Furthermore, a significantly larger percentage agreed with the statement that social media marketing is “easy to use,” “doesn’t take up too much time,” and “works with my customers” than did so in the spring.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JUNE 9, 2010

Wiley & Sons: Online communities are a bit of a paradox. Internet newsgroups, CompuServe, The Well and other early communities had membership in the hundreds of thousands a decade before anyone had heard of a Web browser. Communities are the convention centers of social media.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 16, 2012

“I found out I was part of a community.” Statistics are available about activity in any community you manage. “Do you ever wonder who are the most active members of your communities or what content is most popular? “This is the destination for all your work actions.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. Most of these early adopters work for companies with adaptive, change-oriented management. ROI is typically the number one or two most cited concern we hear from the people who work for these companies. Cumulative.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

NOVEMBER 8, 2011

Consider Spiceworks, a thriving community for IT professionals, where members have posted thousands of reviews of everything from computer servers to computer consultants. At Glassdoor.com , employees rate the companies they work for, review executive performances and swap salary information.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

AUGUST 9, 2012

We’ve all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

APRIL 13, 2011

We’ll look first at tactics the can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers. They help you publicize to a local community. Tell me what works for you and for conferences you’ve attended. Events of all sizes. What did I miss?

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 17, 2012

backpacks to simulate the working conditions of a infantry soldier and eat military rations. Taylor also sang the praises of USAA, an insurance company that solely serves military customers. The 10-week employee orientation process there is more like a boot camp than a training course, he said. New recruits wear 65-lb.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50