Hubspot

JULY 1, 2019

Twitter, with its 126 million daily active users , is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix , Wendy's , and Taco Bell have become Twitter famous for their witty commentary and personable interactions with their followers.

Communities 100

Communities Work Management Marketing Management PR 100

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? How do they use your product(s)?

VALS 55

VALS Communities Copywriting eCommerce 55

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. How can this be true?

Research 143

Research Loyalty Case Studies Communities 143

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. But keep in mind that oftentimes, social media alone isn’t enough to drive your business growth.

Social Networks 179

Social Networks Business Work Management Social Media 179

Litmus

MARCH 29, 2021

Earlier this month, we took to our community on Twitter and LinkedIn to foster conversation about women who have impacted our careers. Who's a woman who has left a positive impact on you and your career (email or not)? Jason Rodriguez , Community & Product Evangelist. The result? So much support.

Positioning 86

Positioning Work Management Marketing Management Paid Search Agency 86

Sharpspring

DECEMBER 20, 2019

As one of the most universally used social media platforms , Twitter has been changing online discourse since 2006. Known for having shorter character limits and high post volume by users, you may wonder if using Twitter can benefit your business. Research on the Benefits of Twitter for Business. Understanding Your Audience.

Twitter 59

Twitter Marketing Automation Services Business Small Business Marketing 59

Webbiquity

JANUARY 24, 2023

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Social Media 302

Social Media Advertisements Advertising Spyware 302

6sense

DECEMBER 9, 2021

I’ve pondered this a lot, and here’s what I’ve figured out: what keeps me coming back here is the community — sharing a common goal, falling into the same rhythm, drawing inspiration from each other, and cheering each other on. We’re a group of different people, but once we’re together in that studio, we’re a community.

Class 62

Class Communities B2B Marketing Ad Building 62

Hubspot

JANUARY 8, 2020

Every marketer is focused on bringing attention to their product or service by growing a strong following. But not all realize the effects building and nurturing an online community can have on your brand. Online communities are groups of people who have a connection with your brand and/or each other. Facebook groups: Peloton.

Social Media 79

Social Media Communities Brand Identity Branding 79

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. The resource she already had was an audience of 9,000 developers who followed her on Twitter. Build a loyal community with newsletters.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Create an explainer video that clearly explains how your products and services work.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Twitter: @davegerhardt (37.7K Twitter: @HeinzMarketing (113K followers). Twitter: @Shama (44.6K Twitter: @jasonlk (121.4K

Marketing Analytics Tools 120

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 120

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Convince & Convert

APRIL 20, 2016

Michael believes in research, knowing your message, giving back to community, more research, and keeping your own inspiration alive by inspiring others. For me an influencer is someone that’s really trying to make a difference in the community, really trying to give back to their audience.” —@MGeorgiou22. Imaginovation. Pete Peranzo.

Communities 98

Communities Intent Outreach Research 98

Oktopost

JULY 20, 2023

But what really sets Threads apart is its tools for enabling positive, productive conversations. And just like Instagram, Threads enforces Community Guidelines on content and interactions in the app. These figures demonstrate the potential of Threads as a platform for B2B communication and community building.

Conversion 91

Conversion Social Media Ideal Customer Profiles Communities 91

Hubspot

AUGUST 30, 2018

Online communities can create meaningful connections that lead to long-term relationships -- but if you only have conversations online, you risk losing that personal touch. At Typeform , we host Meetups with industry experts to connect people with similar interests, and to elaborate on topics relevant to our product.

Communities 70

Communities Online Marketing Ad Building Advertising Agencies 70

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Marketing Insider Group

JUNE 14, 2021

87% of video marketers say video gives them a positive return on investment. 94% believe video helps consumers better understand their product or service. . Product reviews. One hundred eighty-seven million people use Twitter daily. Twitter’s also a great place for users to consume social and educational video content.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

OCTOBER 16, 2023

Younger audiences, especially Gen Z, are not afraid to call out customer care issues on social media, so responsiveness is critical—whether the feedback is positive or negative. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. What channels will fit your products or service? We need people in organisations who can get the ball rolling, people in the position to make decisions. How do they use these channels?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. What channels will fit your products or service? We need people in organisations who can get the ball rolling, people in the position to make decisions. How do they use these channels?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Biznology

MAY 27, 2013

But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. Promote Your Events.

Communities 80

Communities Google Skype Wikipedia 80

Scoop.it

APRIL 4, 2019

Private Google+ communities. This was easily amplified for companies that already used G Suite products and accounts as it made their Google+ accounts exist by default. This was easily amplified for companies that already used G Suite products and accounts as it made their Google+ accounts exist by default. The reason?

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

ClickZ

MARCH 16, 2023

Despite the negative economic commentary, there are signs that consumers will continue to spend positively this year, keeping a recession at bay. Brands have the opportunity to find their editorial point of view beyond product information and support a range of communities with specialist knowledge.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Sprout Social

JUNE 7, 2023

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Hubspot

FEBRUARY 24, 2020

At the start of 2016 I was working in Product Management at Twitter, and then I moved to the other side of the world to work at Atlassian in Sydney, Australia. Despite the massive geographic and timezone change, I've learned a lot from both places about being a better product manager. This last year has been a blur.

Work Management 85

Work Management Marketing Management Product Peer-to-peer 85

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. in savings over three years.

Social Media 102

Social Media ROI Work Management Marketing Management 102

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. This article will help you position the importance of this multifaceted discipline to others. What is corporate communications? There are two main aspects of internal communication: employee engagement and internal marketing.

Public Relations 113

Public Relations PR Thought Leadership Advertising Agencies 113

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. LinkedIn suits professional or business-oriented blogs, while Twitter is great for quick updates, news, or tech blogs.

Social Media 65

Social Media Media Blogger Demographics 65

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Even if their product is great, a business that fails to build authority in the digital space will get lost in the shuffle. Let’s go over nine methods to get started with today.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Sprout Social

OCTOBER 11, 2022

In this guide, we will define social media moderation and how to leverage it to communicate during global movements. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn.

Social Media 115

Social Media Media SWOT Guidelines 115

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133