Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. What are your goals?

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

SmartBrief - Marketing

JULY 31, 2023

There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers.

Communities 52

Communities Brand Identity Branding Work Management 52

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Litmus

FEBRUARY 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? And underappreciated sometimes.

Communities 81

Communities Work Management Thought Leadership Design 81

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. That is a great thing. highlight to tweet).

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

Marketing Insider Group

APRIL 15, 2024

They’re not just creating content; they’re crafting experiences, sharing knowledge, and building communities that businesses want to be a part of. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. It’s simple.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Convince & Convert

NOVEMBER 9, 2015

I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success. Don’t make me turn this storytelling van around, kids!

Storytelling 163

Storytelling Paid Search Agency Companies Forrester 163

Martech

JANUARY 31, 2022

That’s why so many companies are investing in influencers to personalize their interactions within the platform. Praill’s team was about to build up the personal side of their brand using their own LinkedIn influencing strategy. You need to personalize your brand and that’s why you need a company influencer,” he added.

Linkedin 94

Linkedin Personalization Brand Identity Branding 94

Contently

JUNE 29, 2021

The series spanned everything from this fascinating story about a Dell Technologies employee making face shields at home to this fantastic feature on how a new wave of telehealth access was helping address the needs of the LGBTQ community. “The telehealth story is one of my favorites,” Westbrook said.

Storytelling 107

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. Done right, both social media engagement and influencer outreach are personal, person-to-person. It’s about the narrative, it’s about storytelling. Done right, it’s old school. It’s all important and nothing’s too minuscule.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Convince & Convert

MARCH 5, 2015

The campaign is running across the company’s social media channels, including Facebook, Twitter, Instagram, and Tumblr with a series of curated images and quotes showcasing personalized Chuck Taylor All Stars. Leverage Your Community to Tell Your Story. hannah (@ughjinxx) March 2, 2015. Not All Good Campaigns Have to Come to an End.

Communities 134

Communities Creativity Storytelling Case Study 134

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Content that connects your brand message and community spirit will help you stand out and position you as an authority in your field.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

DotDigital

NOVEMBER 12, 2021

As a content marketer, brand storytelling is at the heart of everything I do – but even for me, churning out new work can lead to these messages being forgotten. What’s more, they’re memorable – and that’s why they’re the perfect inspiration for brand storytelling. What is brand storytelling? Why is brand storytelling important?

Storytelling 52

Storytelling Paid Search Agency Ads Brand Identity 52

Biznology

OCTOBER 13, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. We’re pleased to feature Consultants Collective member consultant and communications expert, Rod Thorn.

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Webbiquity

SEPTEMBER 8, 2020

Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. That’s one of the most important aspects of successful storytelling: keep it consistent. Storytelling is one key element in a broader tactic, content marketing. Build a community.

Ad Building 241

Ad Building Brand Identity Branding Tips 241

Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Unable to spend quality time with friends, family, and colleagues in person, we’re turning to technology to bridge the gap. Personalization. Personalized emails get much higher open rates.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Stevens & Tate

APRIL 15, 2024

When determining how to market senior living communities, you should be aware that the advent of digital technology has offered unprecedented opportunities to connect with potential residents and their families in meaningful ways. For senior living communities, this means the opportunity to truly showcase what makes your community stand out.

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

EveryoneSocial

MARCH 10, 2020

Yet, even after realizing the value of communication in the workplace, organizations still face many challenges when begining to explore building an internal community. Below you’ll learn: Types of Communication in the Workplace Workplace Communications Statistics How to Build An Internal Community.

Communities 91

Communities Ad Building Work Management Statistics 91

EveryoneSocial

MARCH 8, 2021

If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. And having a personal brand statement makes it easy for anyone – employers, customers, clients, or contacts – to identify if they want to work with you or listen to what you have to say. Darrell Franklin.

Examples 119

Examples Personalization Brand Identity Branding 119

Martech Advisor

AUGUST 28, 2019

In this article, we unpack why storytelling matters so much in technology marketing, and look at some examples of storytelling done right, shares, Ann Sung Ruckstuhl, Senior Vice President and Chief Marketing Officer of Unisys. short—through storytelling. ” Storytelling matters even more to technology marketers.

Storytelling 75

Storytelling Business Television marketing Buying Cycle 75

Marketing Insider Group

OCTOBER 18, 2023

Storytelling in content marketing makes the information more compelling than a bland statement of the facts. For example, the official report about a fire may simply cause a person to shake their head over the travesty. When you add emotion and storytelling to your content as journalists do, your calls to action will be more effective.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Salesforce Marketing Cloud

APRIL 22, 2024

Build your own online portfolio of Salesforce skills Create a public website to showcase your accomplishments, personality, and technical ability. Show who you are as a person, too. Highlight ways you care about your community — your values could match a prospective company’s values. Ready to stand out?

Ad Building 98

Ad Building Ideal Customer Profiles Acquisitions Creativity 98

Thinkers360

FEBRUARY 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 24 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 36.06 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 4 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 58.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

APRIL 18, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. However, I have always loved storytelling and found myself drawn to the customer-facing side of the business. From there, I began my pursuit of Marketing.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

EveryoneSocial

DECEMBER 8, 2020

So they would be wise to invest in their employees’ personal brands if they really want to see amplified results. Employee personal brands are becoming an essential part of a company’s reputation, and companies that invest in them reap huge benefits. Advantages of Employee Personal Branding. Personalized customer relationships.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Eric Mower + Associates

APRIL 9, 2019

The way we see it, community and regional banks are uniquely positioned to benefit from social influencer campaigns. These locally focused institutions that often do so much to give back to their communities have a personal story to tell. But what does it mean? Social influencers come in all different sizes.

Paid Content 69

Paid Content Communities Positioning Campaigns 69

ClearVoice

NOVEMBER 19, 2019

Here are six video storytelling formats to test out: 1. But instead, the B2B tech company seeks out impactful stories from humanitarian orgs, green startups and community-based programs to showcase its stated purpose: “Help the world run better and improve people’s lives.”. The customer testimonial. The employee culture video.

Storytelling 72

Storytelling Video Marketing Budget Programs Multi-Channel 72

Content Standard

FEBRUARY 20, 2024

Understanding generative AI’s role in content marketing While GenAI can mimic human language patterns and replicate ideas, it can’t be relied on for original perspectives, draw meaning from lived experiences, or provide true first-person opinions. It’s inherently synthetic. Creativity This is where the magic happens.

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Telly Award Winners Tell Great Stories. This award is a tribute to the talent and vision of these creators.” .

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. Red Bull has built a globally-recognized brand by never holding back when it comes to creating bold storytelling moments.

Media 95

Media Brand Identity Branding Storytelling 95

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Enter lo-fi (low fidelity) and personality-driven content.

Social Media 90

Social Media Media Content Storytelling 90

Salesforce Marketing Cloud

AUGUST 29, 2023

Throughout her career, she has shown a unique ability to connect with her audience on a personal level, delivering an innovative brand experience with each album, tour, and style change. She connects with her audience by sharing her personal experiences, opinions, and emotions — showing that she’s unafraid to be her true self.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80