Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 272

Stats Advertising Agencies Paid Search Agency Work Management 272

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

The ROI Guy

MAY 15, 2012

To fuel the demand generation program, Alinean developed the Better Way to Go Mobile Interactive White Paper , which unlike traditional static white papers, leveraged the prospect’s profile to completely personalize the white paper content, creating a customized analysis as to the prospect’s return from mobile strategy.

Paper 40

Paper Enterprise Management Mobile Marketing Sales Qualified Leads 40

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Customers may not always make a purchase immediately, but they can subscribe to your newsletter, follow your brand on social media, or share your blog post with their community. Content marketing services like our own primarily consist of: Strategy.

Marketing Automation Services 303

Marketing Automation Services Marketing Budget Paid Search Agency Service 303

The ROI Guy

SEPTEMBER 13, 2011

Yes, we have established audience development partnerships, leveraging extensive audience communities in many industries, with databases and e-mail marketing to develop an audience for the Interactive White Paper.

Paper 40

Paper Acquisitions Deliverability Pricing 40

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Onalytica B2B

APRIL 3, 2018

I have also been career mentor for 1000s of students and have had mentored few startups too, being a community developer and manager at PushTalent and PushStart respectively. I have been a speaker at the college level and have a strong offline influence among 30k+ people (my network and my community).

Startups 231

Startups Work Management Social Media Marketing Management 231

Content Standard

AUGUST 12, 2021

Referencing leading studies on the technologies available for understanding and fighting infectious diseases, the Corning Life Sciences team provides an expert summary of the progress made so far and explores how the scientific community can overcome the challenges that await in the next decade.

Thought Leadership 137

Thought Leadership Differentiation Paper Lead Scoring 137

Martech

FEBRUARY 20, 2024

Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Onalytica B2B

OCTOBER 26, 2017

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. Managing your top engagement targets with a white-glove approach whilst engaging with the wider influencer community on social media is a very effective and complementary strategy.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. DOWNLOAD NOW!

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. As your teams interact with your social media followers, they’re also building relationships.

Brand Identity 345

Brand Identity Branding Advertising Agencies Content 345

Onalytica B2B

MAY 3, 2018

Micro influencers may be slower to on-board if you’re engaging them organically, but long-term, you’re likely to have more brand advocates and more influencers from the wider community as a part of your program. The wider influencer community. The three influencer pipeline stages. But it doesn’t stop there.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Martech

APRIL 2, 2024

Finally, platforms like Discord or Twitch offer a great place for hosting and participating in conversations, making them a good fit for brands seeking to foster a greater sense of community. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more.

B2B Marketing 125

B2B Marketing B2B Planning B2B Thought Leadership 125

Martech

JANUARY 26, 2023

An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper. Operationalizing brand advocacy In the early days of the web, brand advocacy was an important topic of conversation among the marketing community.

Paid Content 140

Paid Content Enterprise Management Work Management B2B Marketing 140

Martech

MARCH 12, 2024

Social must be considered in producing any marketing asset — video, white paper, case study or event. Corporate communication for community outreach, diversity initiatives and causes the organization supports. So, start with creating a quarterly strategy and plan. Effective social media use takes a village.

Social Media 83

Social Media Media B2B Advertising Agencies 83

Martech

MARCH 31, 2023

Common offerings include webinars, white papers, user communities and user conferences. Professional groups and communities Like other professions, many martech-related groups and communities aim to provide a venue for members to assist and support each other. Such groups come in different types.

Work Management 98

Work Management Marketing Management Training Vendors 98

Vision Edge Marketing

DECEMBER 7, 2021

a business with similar values and a positive community impact . recognize your brand as an industry leader, create valuable blog content and helpful white papers, and emphasize links to these resources in your other web copy. . The prospect could be looking for: . the best price on a product or service . peace of mind .

Design 217

Design Work Management Marketing Management Planning 217

Martech

MARCH 7, 2023

Go beyond one-dimensional content such as standard blogs, canned webinars and white papers, which tend to clog our sales and nurture process instead of inspiring buyers along their journey. Interactive tools that allow pros to explore on their own terms. Self-guided learning via audio and visual educational content.

Marketing Analytics Tools 107

Marketing Analytics Tools Ideal Customer Profiles Webinar Metrics Marketing & Strategy 107

Trade Press Services

MARCH 18, 2024

Are you willing to hire a developmental editor, engage Beta readers, and/or join writer communities? Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. While writing can be a solitary experience, books are not produced in a vacuum.

Marketing Proposals 100

Marketing Proposals Thought Leadership Distribution Eye-Tracking 100

Smashmouth Marketing

FEBRUARY 13, 2009

I just added the article Eco Principles for Community Living from Treehugger. An excerpt from the article : "Acclaimed green architect Michelle Kaufmann is now trying to parlay her success with prefab homes into green community living in her new white paper Embracing Thoughtful, Walkable Neighborhoods.

Communities 100

Communities Paper Paid Search Agency Demand 100

Smashmouth Marketing

FEBRUARY 8, 2009

I just added the article Eco Principles for Community Living from Treehugger. An excerpt from the article : "Acclaimed green architect Michelle Kaufmann is now trying to parlay her success with prefab homes into green community living in her new white paper Embracing Thoughtful, Walkable Neighborhoods.

Communities 100

Communities Paper Paid Search Agency Tagging 100

Martech

MARCH 22, 2023

Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. These communities thrive because the members feed off each other for support and advice.

Enterprise Management 95

Enterprise Management Marketing & Strategy Marketing Strategy RFP 95

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. They allow you to engage directly with your audience, share valuable content, and build community around your brand.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Network analysis reveals the connections between diverse communities, named entity identification and relationship extraction, on the other hand, reveal connections between separate entities.

Marketing AI 126

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 126

Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). What’s more, referral programs make your customers feel they’re a “part of the community.”

Paid Content 286

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 286

SmartBug Media

OCTOBER 29, 2019

Here are a few thoughts that might run through the minds of seniors and their adult children in this stage of the Buyer’s Journey, as well as ad copy that would encourage them to learn more about your senior care community. Improve Your Lifestyle: Our Residents Share Their Top 10 Community Activities. Mowing grass. Cleaning gutters.

Communities 45

Communities Facebook Promotion Ads 45

Single Grain

JULY 13, 2023

With concerted effort and dedication to producing high-quality informational content, tactics like webinars and white papers can still contribute beneficially to your brand’s lead generation strategy. Webinar: In contrast to white papers, webinars offer a more interactive and dynamic experience for both presenters and attendees.

Webinar Metrics 52

Webinar Metrics Paper Effectiveness Work Management 52

B2B Marketing Directions

DECEMBER 13, 2020

The conventional wisdom in the marketing community is that measuring the performance of marketing is now both necessary and achievable. Last year, Google published a white paper that discussed three of the most difficult challenges relating to the measurement of marketing effectiveness.

Lead Ranking 98

Lead Ranking Paper Demand Generation Agencies Marketing Mix 98

Contently

JANUARY 4, 2019

The more marketers hear consultants say digital transformation, the more they’ll repeat it, which will inspire every consulting firm to simultaneously release white papers with a banal title like “The Digital Transformation Imperative.” ” The world, in small yet undeniable ways, will become a worse place.

Digital Transformation 168

Digital Transformation Content Marketing Paid Search Agency Advertising Agencies 168

Contently

SEPTEMBER 20, 2022

You may also want to indicate which types of content are free to redistribute—or you can help facilitate distribution through social sharing buttons embedded into your blog posts, white papers, and other content. How to take action if your content is stolen. You need to be prepared for a situation when your content is stolen.

Ethics 189

Ethics Social Media Trends Copyright 189

Webbiquity

AUGUST 22, 2017

Create your own online platform such as a blog or customer community , and use it to consistently produce high-quality content that is interesting and useful for your target audience. In fact, good content is like a pass that enables you to enter virtually any online community and put your business in front of your target audience.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Onalytica B2B

OCTOBER 11, 2018

Similar to our last paper, we have brought together Influencer Marketing, Employee Advocacy and Social Selling experts to share their insights and tips. An example framework from the paper: The Evolution of Employee Advocacy. Key contributors include: Sarah Goodall – Founder at Tribal Impact. Measuring Success.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. an interactive facility for events, open-source community tools, and education. The Independent Community Bank Association (ICBA) creates an environment where community banks flourish.

Work Management 102

Work Management Marketing Management Research Organization 102

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. It provides technical training, learning paths, and community connections through blogs, events, and forums.

Work Management 88

Work Management Marketing Management Differentiation Education 88

ClearVoice

APRIL 23, 2019

White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. Stakeholders.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Webbiquity

APRIL 21, 2020

It replaces manual paper workflows for tracking subsystem installation progress, enabling construction companies and contractors to reduce overall project time and costs. We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. Here’s their story. The Product.

Enterprise Management 175

Enterprise Management Work Management Marketing Management Budget Programs 175