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Wikipedia Management for Dummies

Biznology

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again.

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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. A gripping retelling on a news site can move the community to rally in support of the victims with volunteer aid or donations. Also, carefully fact-check Google results and social media reports.

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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Social Media changes that and elevates Trust to the individual level. If you can combine the element of Trust across a wide range of fans, followers and advocates then you have a community. The word community is often overused now that Social Media has come along. This is actually good news for the B2B Marketer.

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5 Ways to Get the Most From Google+ Communities

Biznology

Photo credit: Wikipedia. But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. While the world’s least-understood social media network might not have the 1.1 It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network.

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Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Advocate Appeal: There are three distinct psychological factors that motivate customer community members to contribute. Who’s doing it right? Digital Marketing Podcasts'

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Social media strategy leaders: an intro to the series

Biznology

This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media.

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The Sociology of Social Media: TED TV Talks

Writing on the Web

Now you can learn all about social media and the sociology of the Internet through video lectures. It’s a great way to learn about the sociology of how people are using computers to connect with a global community. Now, however, we’re doing it online, on the Internet, using social media tools.