Blogger outreach is more PR than social media
APRIL 23, 2013
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. Blogger outreach is earned media not paid, right? Related articles. And it works.
One person can change the world. Thank you, Internet
NOVEMBER 25, 2014
The Internet should allow us to get to know Iraqis, Palestinians, Afghans, Russians and Iranians first hand so we can decide for ourselves whether we believe what our Government and our media tells us about Iraq, Israel, Afghanistan, Russia, and Iran. And, since the world moves fast and nobody really uses blog comments anymore, the rubber hits the road on social media. Right now.
Being Pretty Isn’t Enough for Social Media Marketing
JANUARY 17, 2012
Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Be the catalyst of your natural social media success.
Blogger outreach is scary
SEPTEMBER 13, 2011
Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. It is true that bloggers are unpredictable and we all know, thanks to posts by the Consumerist and the Bad Pitch Blog , that one false move and you’re public mincemeat.
The Long Tail of Blogger Outreach
OCTOBER 4, 2011
Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. The closer you can get to the media organ that your target market consumes primarily and religiously, the higher the probability that content will register with the reader, will resonate with the reader, and will feel like it is intimate to the reader and his local community and experience of the world.
B2B Marketing: Trust + Community = ROI
Buzz Marketing for Technology
FEBRUARY 9, 2010
Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Social Media changes that and elevates Trust to the individual level. The word community is often overused now that Social Media has come along. Tweet This!
Inbound Marketing the Way God Intended
OCTOBER 18, 2011
Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended. Earned media is hard. Let me explain. Full stop.
Why Every Social Media Team Needs Millennials AND Boomers
AUGUST 8, 2012
Photo credit: Wikipedia. left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Because I was under a strict no-social-media rule imposed by family, I had to surreptitiously read the hundreds of comments – and I couldn’t blog about it. That’s community managers.
You’ve probably over-farmed your donors’ land
OCTOBER 25, 2011
Image via Wikipedia. Could you reward your donors in a more public way? They supported the seasonal messaging with direct mail outreaches as well as daily updates shared via Social Media to their followers and friends on Facebook and Twitter. In our case, we garnered over 1,800 earned-media-mentioned annually in support of their other efforts. Or fertilizers?
Binary Byte: Shading Your Online PR; Managing Black and White Imperatives
OCTOBER 25, 2012
–Wikipedia. Evolving into a social business holds so much promise and opportunity from an integrated communications and public relations perspective. The Regarding organizational public relations, it’s mystifying as to when and from where did the amorphous online “general” public get the idea it was in charge in a black-and-white (or binary) imperative sense?
How Paul Barrett Won Over Gun Forums
FEBRUARY 21, 2012
Image via Wikipedia. In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. wrote an earned media review and quickly became part of the author’s street team. Out of nowhere.
How to Put Social Media Marketing to Work for Your Company
Content Marketing Today
JANUARY 30, 2012
Social media marketing is a trend, not a fad. What’s clear from current research is that when we evaluate social media, we are not talking about the marketing longevity equivalent of the hula hoop or the Lambada. Before making the commitment to one or many possible social media outlets, it is vital to determine whether: you understand the target audience that you intend to reach.
How Will 50 Billion Connected Devices Affect The Future of Marketing?
B2B Marketing Insider
MARCH 25, 2013
Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. 1.
Book Review: Optimize
NOVEMBER 5, 2012
In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization. “In the search and social media marketing world, the competition isn’t always who you think.
Mapping the Social Media Landscape
The Effective Marketer
AUGUST 11, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge. When it comes to social media, a nice chart can do the talking job for you. Please share!
Why Marketers Need to Start Caring About Social Responsibility
OCTOBER 1, 2012
like environmental degradation, layoffs in a certain community, or chronic health problems. Should we pop out of our normal bubble of thinking -- lead generation , social media, website redesign -- and enter a new field in which we try to better understand our business' impact on society? It is not about just doing community service simply because it is the right thing to do.
Using Social Media: Part 4 - Linking Strategies
PR Meets Marketing
JANUARY 25, 2009
. This is the fourth post in a 6 part series on using social media. Bookmark Your Content: While Digg may be an obvious choice, my perception is that Digg is for more trendy or consumer related stories. recommend using delicious to bookmark press releases, website pages, white papers and other information related to your company. Using Social Media: Part 2 - Search Feeds.
Blow Out Content Marketing and Lead Social Conversations with Content Curation
MARCH 20, 2012
As I discussed in my first post, it can be a real challenge to maintain the pace of content needed to succeed in today’s busy social media environment. And there are so many media choices today, making it harder to break through and make an impression. How has your business leveraged content curation to help you meet your social media marketing goals? among others.
When being real matters
DECEMBER 13, 2013
Nelson Mandela(Photo credit: Wikipedia). Apart from the man himself, I believe the world mourns the loss of an authentic leader. In marketing we talk a lot about authenticity and the need to ensure the close alignment between what a brand claims and what it actually does. We stress that in the transparent world of social media, authenticity is even more vital.
10 Essential PR Tips for Startups
OCTOBER 15, 2011
Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Before you begin pitching your startup, stop to think about what is truly newsworthy, especially to the publications you’re targeting. For example, here’s how a few of my favorite startups describe themselves: “ Airbnb is a trusted community marketplace for people to list, discover and book unique spaces around the world online or from an iPhone.”.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. uberVU.
Maintaining Your Company Image with Good Marketing Materials
Business Growth Development
APRIL 9, 2012
logo for Design By Humans (Photo credit: Wikipedia). company that wants to maintain and improve its public image will always make sure that the marketing materials it releases adhere to a strict set of guidelines. When it comes to creating a public brand image, you need to remember that everything the company releases represents the company in some way. Related articles.
Maintaining Your Company Image with Good Marketing Materials
Business Growth Development
APRIL 9, 2012
logo for Design By Humans (Photo credit: Wikipedia). company that wants to maintain and improve its public image will always make sure that the marketing materials it releases adhere to a strict set of guidelines. When it comes to creating a public brand image, you need to remember that everything the company releases represents the company in some way. Internal memos have a way of getting out into the public, especially if your company is caught up in a scandal or major news story. Related articles. Maintain the Logo. Company Correspondence. hubspot.com).