Customer Experience Matrix

SEPTEMBER 11, 2009

The story also illustrates the value of social media. It works because QlikView has a community of highly engaged advocates who are both expert in the product and willing to help each other. This isn’t to say that social media would provide the same value to everyone. that won’t always apply.

Social Media 120

Social Media Media Cable Terms and Conditions 120

Customer Experience Matrix

APRIL 24, 2015

We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. Both businesses grew nicely, but the company found that selling media conflicted with finding partners to gather data. It built a network of B2B publishers to sell ads and gather data about their site visitors.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. To encourage input from the larger community, I’m posting it publicly on this blog. We could balance that with something that marketers are especially good at – maybe darts, which I believe are still the standard tool for setting media budgets.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

DECEMBER 19, 2011

Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

JUNE 19, 2015

Hurley's hope is that the user community will largely support itself through public forums and that service professionals such as consultants, agencies, and Web developers will fill the rest of the gap. On the other hand, the system automatically imported pictures of people on my test list, presumably from public social media profiles.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

FEBRUARY 1, 2010

The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. Alterian has already made big bets in social media and Web content management, which are also well beyond the scope of traditional database marketing.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Customer Experience Matrix

MAY 18, 2010

Aprimo seems to be setting up some sort of community as well, although I couldn't find any actual discussion to date.

CMO 120

CMO Customer Surveys Correlation Social Media 120

Customer Experience Matrix

JUNE 16, 2010

On June 29, I'll be giving a Webinar on “Matching a Marketing Automation System to Your Needs”, part of a day-long set of all-star lead management presentations organized by the Focus online business community. The first column describes the media you'll use and the second lists business characteristics contributing to program complexity.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Customer Experience Matrix

JUNE 29, 2011

The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. The IMH sports a slick user interface with a very nice dashboard showing real-time updates of summary statistics for each channel.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

APRIL 21, 2010

The ease of publishing in blogs and other online venues has removed the bottleneck previously created by traditional media, allowing many more people to display their expertise and making them easier to find. This means the net supply has definitely increased.

Opinions 120

Opinions Consulting Domain Internet Marketing 120

Customer Experience Matrix

MARCH 29, 2007

The enpocket Web site also says they now offer a content and community management module (not sure why those are lumped together) that is not mentioned in the white paper. Obviously enpocket has the advantage of building on what’s already been done in other media. I don’t know what, if anything, is truly unique about enpocket.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Work Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

It was intriguing to see inbound marketing and social media marketing ranked so low on the Software Advice data – I read this to mean that marketers already get them from systems outside of marketing automation and don''t see much need for a change. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 23, 2009

Summary: Pedowitz Group’s Sweet Suite captures social media comments and forwards them to a company’s primary marketing automation system. It’s a small but critical step towards integrating social media with other marketing programs. But social media are for interactions, not broadcasts.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 9, 2013

Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Note that not everyone is a marketing automation user.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120

Customer Experience Matrix

JUNE 18, 2017

Don’t be surprised to see the network owners take an interest in physical networks (cable and phone companies) and alternative connections (community wifi). Non-network advertising media are first in line, of course, although they’ve been losing ground at an alarming rate.

Amazon 212

Amazon Paid Content Buy Marketing Management 212

Customer Experience Matrix

DECEMBER 21, 2011

Either way, the respondents still gave marketing automation a better effort / value ratio than attribution, buzz monitoring and social media management. Or maybe they're mostly Web marketers who aren't really all that familiar with it. Maybe they understand those better and see how much work is involved.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Customer Experience Matrix

MAY 8, 2013

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

Hubspot 120

Hubspot Salesforce.com Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

DECEMBER 12, 2010

But I happened to write one in response to a question at the Focus online community last week. Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. Did you really think I'd talk about trends without mentioning social media? Social marketing inches forward.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 10, 2009

But the more important issue is the movement away from traditional analysts to a community or peer-to-peer model. I think there is a hierarchy of analytical methods for Twitter and other social media. He does feel that ‘niche’ analysts provide more value. As a ‘niche’ analyst myself, I tend to agree. Taxonomy for Twitter Analytics.

Peer-to-peer 120

Peer-to-peer Demand Generation Marketing Automation Services Demand 120

Customer Experience Matrix

DECEMBER 14, 2006

Businesses exist to create value for their stakeholders, which you can define narrowly as the owners or more broadly as owners, workers, customers, neighbors, and larger community. It’s surely not a goal in itself. I’m willing to argue that is indeed true, at least if the alternative is a traditional product-based structure.

Lead Ranking 120

Lead Ranking Work Management Cross-Selling Marketing Management 120