KoMarketing Associates

MAY 11, 2016

As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry. Don’t Be a Salesman .

Linkedin 120

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 120

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. That’s where Messina was inspired to repurpose it on Twitter.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

BOP Design

APRIL 26, 2022

LinkedIn Marketing Solutions. LinkedIn Marketing Solutions, the division of LinkedIn that equips marketers with tools to create ads and market to their audience, created a regular online event titled, Live with Marketers.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Author of five books about online communities.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. SEO Supports Social Media Marketing.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

KoMarketing Associates

OCTOBER 4, 2016

According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. Blogger Outreach & Communications. LinkedIn Group Participation. Industry-Specific Forum & Community Participation. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Writing on the Web

FEBRUARY 29, 2012

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs. LinkedIn Groups. Academics (9% of all users).

Linkedin 100

Linkedin Peer-to-peer Business Tips 100

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. KoMarketing’s Top 10 Posts of 2017. Key KoMarketing Milestones. Final Thoughts.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Contributed Community Activity. Community Events & Sponsorships.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72 billion USD.

Ad Building 98

Ad Building Marketing & Strategy Best Practices Banner Ads 98

KoMarketing Associates

JANUARY 30, 2018

LinkedIn Ads. Marketers tend to complain about LinkedIn Advertising saying it is not user-friendly. To start, check out our post that covers many of LinkedIn Essential Resources and Guides. Also highly recommended is following AJ Wilcox from B2Linked on Twitter for LinkedIn updates and trends. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

OCTOBER 3, 2017

The ability to stand out amongst millions of social media participants requires regular participation, quality content and an active network in the community. Being able to contribute effectively in a social media community requires focus on objectives defined. Communication. At some point, you must network within the community.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Community Involvement. Contact us through LinkedIn and Twitter to share your perspective.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Webbiquity

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. Many students, job seekers, employers, and other experts are active on it to reach out to their communities. Make the most out of Instagram marketing by using these tools. Every social media service has its pros and cons. billion active users.

Tools 230

Tools Social Media Social Networks Work Management 230

KoMarketing Associates

JANUARY 8, 2015

LinkedIn Groups. LinkedIn groups offer a wealth of data, specifically around a certain profession or industry. As noted in the last idea, LinkedIn groups can also provide opportunities for round-up or expert posts. Support Teams & Communities. Have a support community on site? Twitter Search.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

JUNE 30, 2015

The first component is getting people to actually open your link requests and what elements online marketers should consider. Yes, there are elements of your email communication that increase the likelihood someone will open your message once received (see my last post). How do you do this? Respond to questions and statements.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

KoMarketing Associates

NOVEMBER 25, 2014

The ability to stand out amongst the masses requires regular participation, quality content and an active network in the community. In order for B2B marketers to create an effective and sustainable strategy in any social media community, here are 6 key elements. Communication. Commitment.

Social Media 120

Social Media Media Marketing & Strategy B2B 120

KoMarketing Associates

JUNE 25, 2019

Twitter also allows live streams with multiple hosts, and Instagram does live streaming as well. Even LinkedIn is slowly rolling out live streaming. On all of these platforms (though not sure about LinkedIn), you can save your live video after the stream is done and then republish it elsewhere on your other channels.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Martech Advisor

JANUARY 3, 2020

million followers on Twitter, and 2.4 Handley has a large following of marketers for her insights on content marketing strategies, which is the premise for her book. ‘Everybody writes’ emphasizes the importance of writing for social media marketing. Learn how to build a strong network on LinkedIn.

Social Media 135

Social Media Social Marketing Media Planning 135

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Determine key communities and platforms.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Exo B2B

OCTOBER 16, 2020

His work integrating search, social, content, and influencer marketing for B2B brands has been recognized by the Wall Street Journal, The Economist and Forbes as well as CMO.com and MarketingProfs. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 And that’s just the beginning of his bio.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

KoMarketing Associates

DECEMBER 12, 2017

She uses her role as the “content DJ” to rotate between contributed blog posts, podcasts, webinars about all things account-based for the #FlipMyFunnel community. Connect with Brianna on Twitter and LinkedIn.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

MAY 21, 2015

There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. Contribute To The Community. Get Reorganized. Make sure to listen first.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

Sharpspring

FEBRUARY 19, 2020

The Digital Age has presented businesses with an ever-growing number of online marketing opportunities in the form of social media platforms. These simple questions can go a long way in determining where you will find this audience online. On the other hand, people in the business workforce may lean more towards using LinkedIn.

Social Media 66

Social Media Advertising Channels Media Marketing Automation Services 66

EMagine B2B Blog

JANUARY 24, 2014

The options of what you can do on Facebook, Twitter, LinkedIn, and other social media sites expands monthly. Keep expanding your followership on your social media sites, especially on LinkedIn. LinkedIn has become THE social network for the B2B community. Brevity is key, but so hard to do. Social Media Campaigning.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Some examples we’ve had success with: Build a targeted Twitter list and actively network with profiles that are associated with targeted publications, blogs, and websites. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

KoMarketing Associates

SEPTEMBER 6, 2016

The “SEO value proposition” of social media is that you get your message out to communities and individuals entrenched in an innovative online environment. You become a part of the community which understands online relationships, and that community brings forth new connections, networks, and inbound link opportunities.

Social Media 120

Social Media Marketing Budget Social Marketing Marketing Strategy 120

KoMarketing Associates

APRIL 7, 2015

For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. B2B Online Marketing Blog Brand Management' This can bolster sales and long-term relationships.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Only B2B

FEBRUARY 9, 2018

Some of the very basic reasons why marketers believe in content syndication are: By making content syndication a part of your online marketing strategies, it gives your website the visibility you have been craving for. Syndicate content on LinkedIn. Start syndicating your content on LinkedIn! Embed Codes.

Lead Scoring 95

Lead Scoring Lead Ranking High Quality Lead Advertising Mediums 95