Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. Why it works : This establishes authority and generates leads for your business.

Social Media 158

Social Media SEO Cost Per Click Media 158

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. The first of my top growth hacking strategies will skyrocket your subscribers quickly.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Optinmonster

FEBRUARY 21, 2024

We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. Generate Backlinks Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. Plus, unlike backlinks, crosslinking is entirely within your control.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. Get started today and generate more traffic and leads for your business.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

JANUARY 21, 2022

You won’t drive sales by relentlessly pushing your products or services and delivering no other value. Think about how you can enhance your brand awareness, increase engagement with your audience, and build a real community. Focus on Delivering Value. If you’re like most people, you’re probably looking for something of value.

Social Media 310

Social Media Organization Media B2B 310

Sprout Social

MARCH 25, 2024

We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. Let’s dig in. Targeting everyone and anyone is not going to get you results.

Brand Identity 85

Brand Identity Branding Eye-Tracking Viral Marketing 85

Outgrow

AUGUST 6, 2021

12 Best Lead Generation Ideas to Implement in 2021. Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. But the hours spent on generating quality leads must be fruitful. Interactive content is your best friend when it comes to lead generation. Let’s begin! Calculators.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Webbiquity

MAY 25, 2021

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

SocialPilot

MAY 7, 2024

Here are some of the key advantages businesses have often spoken about: Build brand awareness and go viral Organic reach on other platforms can be limited. With trending topics and viral potential, brands can easily reach new audiences organically and connect with them on a deeper level. But this doesn’t end here.

Twitter 84

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 84

Optinmonster

OCTOBER 31, 2023

SEO Benefits: Search engines value user engagement. Articles with high click-through rates act as ranking factors for search engines , signaling that the content is valuable, potentially boosting its ranking in search results. Misleading headlines can lead to high bounce rates. Get to know your target audience.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

The Lead Agency

APRIL 14, 2024

The marketing initiatives may look similar to those in 2023, but the value we can extract from them is on supercharge. The value you can get from your time and budget can be extracted from its endless reuse potential. As we covered with podcasting, content can be created and repurposed innumerable times. One asset can turn into many.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

JANUARY 26, 2024

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sharpspring

NOVEMBER 10, 2022

And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. They have no engagement and no community. For example, if you are blogging for SEO and to increase leads or sales, you need to plan your content around your target audience’s struggles.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Sprout Social

OCTOBER 10, 2023

The key takeaway: Inclusive, diverse partnerships combined with a content strategy that centers authenticity can lead to significant follower growth and increased engagement. The nostalgic star went viral after his “Message From Steve ” video, celebrating the 25th anniversary of Blue’s Clues.

Examples 122

Examples Campaigns Advertising Agencies Burn Rate 122

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. According to 72% of our LinkedIn community , the answer is yes.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Huptech Web

JANUARY 29, 2024

To accomplish this, they use tactics like viral marketing, lеvеraging еxisting platforms in unconvеntional ways, and making innovativе product twеaks to spur rapid growth. Measuring customer еxpеriеncе, usability, and value delivery involvеs tracking conversion rates, user engagement, and the percentage of usеrs taking a desired action.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Rev

AUGUST 23, 2023

It prizes organic growth, fosters lower customer acquisition costs and focuses on faster time to value realization for customers. The product is designed to be intuitive, user-friendly, and capable of delivering value to customers, requiring fewer sales or marketing efforts. This leads to organic growth and increased adoption.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Here are the four leading reasons why social media consistency matters. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence.

Social Media 107

Social Media Media Business Viral Marketing 107

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. Build a loyal community with newsletters. What makes Monica’s email course such a powerful, engaging lead magnet? Image via Monica Lent.

Communities 76

Communities Newsletter Blogger Landing Pages 76

NetLine

JULY 2, 2020

The reality many B2B businesses face is that in order to support their employees and communities effectively, let alone operate, they need to be driving revenue. . From the millions of gigabytes that we have access to, the one common element that continues to win out is content providing tangible, actionable value.

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis.

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Optinmonster

MARCH 11, 2024

Leaderboards: Leaderboards rank users based on their achievements or points, fostering a sense of competition and community. Gamification helped Volkswagen China’s crowdsourcing project go viral. The “Spin-to-Win” Wheel The spin-to-win discount wheel turns lead generation into a fun game that visitors love.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And as a result, so has the role of social media managers.

Social Media 88

Social Media Media Content Storytelling 88

SocialPilot

JANUARY 5, 2024

Hashtags are the ticket for brands trying to get in the line for viral content. See, viral content is nothing but content that reaches audiences at the right time and touches the right nerve. The negative impacts of hashtags marketing. Do you have some values to show? for brands. It depends on two things.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

ClickZ

JANUARY 26, 2022

Millions around the world have caught on to this viral sensation of a game. In early 2021, the game went public and by December 2021 it had gone viral. This basic, simple yet challenging game ticks all the boxes for a runaway viral success. And of course who doesn’t want to show off your score? Are you playing Wordle?

Viral Marketing 96

Viral Marketing Advertising Agencies Thought Leadership Opt-out 96

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Providing that value can take many forms.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Heinz Marketing

APRIL 30, 2022

A brand is a community of people who share the same beliefs despite how much marketers believe they have it under their control. A few ways to make this happen include putting it on the agenda, establishing communities, identifying collaborative projects, and offering a visceral experience.

Conversion 93

Conversion Effectiveness Brand Identity Branding 93

Brightedge

JULY 26, 2022

Utilizing influencers in your marketing strategy is beneficial to your site’s engagement, ranking in the SERPs through a natural off-site strategy, and ensuring customers trust your brand. Backlinks, or any inbound or incoming link from another site, have a high level of impact when it comes to your site’s ranking. Content Creation.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Scoring 64

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Twitter 106

Twitter Communities Viral Marketing Analysis 106

PureB2B

MAY 30, 2022

That's why more and more sales teams are looking to diversify their sales strategies, and invest in new sales and marketing tactics to drive qualified leads to their product or service. Best Strategies to Generate Sales Leads Without Cold Calling. Use Content Marketing to Generate Inbound Leads. Slack communities.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Tomorrow People

OCTOBER 24, 2017

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. Under Armour: Expert Community-Building. The company itself is valued at around $4 billion and projects to be worth $10 billion by 2020. Community building is a crucial part of its content marketing strategy.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. Influencers that have the most amount of connections and interactions online within a specific topical community. Step 4: Listening to influencer community insights . Content Creators.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

SocialPilot

FEBRUARY 11, 2024

It’s more about finding an influencer whose style, audience, and values align with your brand. Assess how closely influencers’ content aligns with [your brand’s values and aesthetics] for brand compatibility. Seek influencers who actively support [specific cultural or social movements], aligning with brand values.

Sales Management 87

Sales Management ROI Planning Work Management 87

Hubspot

OCTOBER 19, 2018

LinkedIn announced today that it plans to overhaul its feed ranking system to help more creators get better engagement on the content they share. Why LinkedIn Changed Its Feed Ranking Algorithm. The changes to LinkedIn's new ranking criteria is multi-fold. On the surface, that seems like a positive development. Source: LinkedIn.

Linkedin 78

Linkedin Lead Ranking Allocation Lead Scoring 78

Oktopost

FEBRUARY 26, 2024

While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds even more weight for those of us in B2B. Likes and Shares: Reflects the popularity and virality of content among consumers.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Biznology

MARCH 20, 2018

. “When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach, the quality had been dubious, the licensing too expensive, and of limited value. My expertise, however, is online community outreach and engagement. ” DIY Digital PR (Online Engagement & Blogger Outreach).

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199