article thumbnail

AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

article thumbnail

IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What marketers need to know about YouTube Creator Studio

Sprout Social

YouTube is a great place for community-building and engagement. Manage copyright issues. As you grow your channel, you may come across copyright issues, such as people reposting your content without permission. In this case, you can request YouTube to remove the copyrighted videos from the platform.

Youtube 116
article thumbnail

Social Media Hacking: How to Protect Your Account

Oktopost

No other channel goes further in creating real relationships with your customers, and a community around your brand. Providing your employees with clear guidelines on how to use your social media accounts can minimize the risk of a security breach.

article thumbnail

The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. You can also format both tools to fit your company guidelines, so you never have to worry about the tone of your blog or Instagram caption being off.

article thumbnail

Facebook Cover Photo Do's and Don'ts [+Cover Photo Templates]

Hubspot

Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Do abide by Facebook's cover photo guidelines. Covers can't be deceptive, misleading, or infringe on anyone else's copyright.

Template 101
article thumbnail

Is Your Content Putting You at Risk?

B2B Memes

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Is what you’re doing copyright infringement or fair use? A basic understanding of copyright law will help. The silence is understandable.