Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. That is a great thing. highlight to tweet).

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Why does this matter?

Media 94

Media Brand Identity Branding Storytelling 94

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Creator-led content. So what’s hot on YouTube in 2022?

Youtube 138

Youtube Trends Marketing & Strategy Content 138

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts. The Local Mainstay.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content.

Social Media 91

Social Media Media Content Storytelling 91

ClearVoice

SEPTEMBER 22, 2023

The healthcare content landscape has undergone various transformative innovations. The engagement between healthcare companies and their patients is now bridged by various content types, such as articles, micro videos, live streams, and augmented reality (AR) and Virtual reality (VR), just to name a few.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top content marketing trends to look out for this year. These types of insights can inform all content marketing. They are too focused on customer acquisition.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Content Standard

NOVEMBER 4, 2021

The value of authority is difficult to quantify, but think of it this way: When a customer is looking for recommendations, they turn to those they trust. In an age of information overload, many customers don’t want to compare and contrast dozens of options and agonize over making the right decision. Consistent (i.e.,

Ad Building 142

Ad Building Brand Identity Branding Content Marketing 142

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. ” The Variety brand is well known outside of just publishing and entertainment.

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. In this way, content is a long play, winning trust over time. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships.

Social Networks 179

Social Networks Business Work Management Social Media 179

Thinkers360

FEBRUARY 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 24 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 36.06 40 Peggy Smedley Specialty Publishing Media Contact Peggy Smedley Score: 32.98 8 DV Abhang,C.P.M.,CPSM CPSM Score: 49.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Contently

FEBRUARY 16, 2018

But how can you translate that to the complex world of content marketing? Notice how storytelling is such a big part of what we do when we’re dating. It’s good for more than just marketing and publishing!). As things progress, you can tell stories about the people in your life (like your customers or employees).

Top of Funnel 167

Top of Funnel Storytelling Marketing Funnels Small Business Marketing 167

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I’ve spent my entire career in digital media and content marketing.

Storytelling 56

Storytelling Process Advertising Agencies Brand Identity 56

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers.

Trends 103

Trends B2B Thought Leadership B2B Thought Leadership 103

Marketing Insider Group

NOVEMBER 6, 2019

Focusing on positive brand values and culture can drive sales and build customer loyalty, as well as being attractive to employees. Use the power of storytelling, employee advocacy, and events to market your culture to the outside world. It’s also about supporting your people and being a positive force for good in your community.

Product 206

Product Paid Search Agency Planning Storytelling 206

Content Standard

NOVEMBER 11, 2016

Its social media existed largely as a space to answer customer support questions and to host media for sponsored posting. Content engines sound attractive in concept but present a paradigm shift for the large number of brands who have shifted toward them over the past 10 years. Follow the Money.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

Anyword

AUGUST 31, 2018

Here at Keywee, we’re fortunate to work with many of the industry’s most cutting-edge and forward-thinking publishers. Every day we speak with some of the brightest members of the publishing world, and each day they teach us something new. We’re not strictly a publisher anymore; we’re more well-rounded.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Parse.ly

DECEMBER 15, 2022

Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly marketing content. Content highlights from Parse.ly Once struggling to localize their content, Bloomberg turned to Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

ClearVoice

MAY 23, 2022

Your followers are less likely to get distracted by a funny cat video instead of seeing your valuable content. The benefits of LinkedIn content go beyond gaining traffic. You are more likely to build a community of professionals, mentors, and customers. What content and information do they need and in what format?

Linkedin 98

Linkedin Practices Best Practices Content 98

Marketing Insider Group

OCTOBER 20, 2020

Employees and customers alike think highly of a brand that is aligned with a cause they care about. An effective employee advocacy program ultimately results in lasting brand-customer relationships. Customers want more, not just employees. That enthusiasm can potentially trickle down to customers.

Business 353

Business Work Management Correlation Cable 353

Exo B2B

OCTOBER 10, 2023

Among the big names were Ann Handley (Content), Michael Brenner (Content), Joe Pulizzi (Content), Lee Odden (Influence), Mark Schaefer (Marketing Rebellion), Pam Didner (ROI), Carlos Hidalgo ( Customer Journey), Andy Crestodina (SEO), April Dunford (Positioning) and many more, but not B2B Barbie.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

ClearVoice

MARCH 7, 2022

you may view your world as the epicenter of content marketing. But storytelling and digital media are ubiquitous. The content you produce may travel around the world… literally. And great content knows no geographic borders. “Humanized content” is No. “Humanized content” is No.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Bluetext

MARCH 19, 2024

Tailor Your Profile for Each Platform Customize your profile on LinkedIn, Instagram, TikTok, and Reddit to resonate with the unique audience and features of each platform. Refresh these pages with engaging content, including product updates, industry insights, and thought leadership articles.

Social Media 43

Social Media Linkedin Thought Leadership Media 43

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will fake news change the way publishers pursue marketing? Kristen Poli, content strategy associate. Tweet this!).

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. However, the content space is noisy. However, the content space is noisy. So what should marketers do?

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Animalz blog

OCTOBER 11, 2022

How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup’s budget? Breaking Into a Busy Space on a Budget Gareth Davies, Parabol’s content lead, never questioned the potential value of content marketing as an acquisition channel. The budget is lean and limited.

Lead Scoring 58

Lead Scoring Lead Ranking Paid Search Agency Content 58

Marketing Insider Group

JANUARY 16, 2023

Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . Effective content marketing is tailored to consumers. Here’s how you can overcome 2023’s biggest marketing challenges by adapting your content marketing strategy to the needs of your target audience.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

CoSchedule

JANUARY 27, 2023

table of contents] Get Your Social Media Bundle Now Plus, join our email list to stay up to date. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business.

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech

MAY 30, 2023

Prior to that she served as HP’s global head of virtual reality for go-to-market and content partnerships, executive vice president of media and marketing at Singularity University and vice president of marketing for NBCUniversal Media. In your inbox. Business email address Subscribe Processing.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 119

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. This could spell trouble for those of us who rely on how search currently works to rank our content and drive organic traffic to our site.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Inbox Insight

AUGUST 27, 2020

Inbox Insight are proud to have been chosen as a finalist in the Content Marketing Awards 2020! Category: Content Marketing ROI/Measurement Program. This helped to shape an immersive content strategy, focused around the types of content the audience were already engaging with on Insights for Professionals.

Lead Ranking 89

Lead Ranking Content Marketing Planning Lead Scoring 89

Onalytica B2B

NOVEMBER 15, 2018

a lot of sales people sit here). • LinkedIn and Facebook Accounts but no Twitter or Instagram account. • Shares occasional brand content on LinkedIn. • Publishes 1-10 social media posts per month on LinkedIn. • Audience size: Up to 2,000 online (LinkedIn and Twitter combined). Connectors. Participators.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Champion Communications

JULY 24, 2023

In fact, since January, nearly half a million articles have been dedicated to Barbie, with a staggering 86,000 published in July alone. B2B businesses can leverage LinkedIn to connect with their target audience, share compelling earned and owned content, and build a community around their brand. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Valasys

DECEMBER 19, 2019

Content marketing has been the steering wheel, constantly brewing the B2B dominion. As the big data & Internet of Things (IOTs) have taken over the B2B world, B2B content marketing has become more important than ever. B2B content marketing is an invisible tool in the marketing arsenal of B2B brands.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. Click To Tweet.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102