Martech
FEBRUARY 9, 2024
It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.
Marketing Insider Group
JANUARY 2, 2024
It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. This trend is not isolated to news outlets alone.
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Marketing Insider Group
JULY 11, 2023
Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.
Marketing Insider Group
APRIL 6, 2021
You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.
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These 9 short, easy-to-read success stories will teach you new strategies to mobilize your advocate community to drive ROI. Get an inside look at the strategies behind: How Cisco published 4,000 pieces of user-generated content. How ADP mobilized 251 customers to participate in interactive interviews.
ClearVoice
AUGUST 14, 2023
Today, ad campaigns run across multiple content marketing channels. Given these advances, can credit unions and community banks still produce content that markets themselves effectively? Providing personalized service by understanding customer needs is still the goal of content marketing. Absolutely.
Marketing Insider Group
MARCH 9, 2023
As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)
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