Hubspot

FEBRUARY 9, 2018

While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t -- it's a little more complicated than that. They generate high-quality leads for Sales. Here are a few tips for doing both: Try your hand at Co-marketing.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Webbiquity

MAY 3, 2022

In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Most impactfully, the report found that success metrics are changing. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Opt Intelligence

FEBRUARY 19, 2020

And when it comes to lead generation, that’s great news. Besides just an extra day in the month to generate incremental leads, this quirk of the calendar presents a lot of opportunities for marketing. Increase Your Lead Generation Offer. Create Exclusive Lead Generation Content.

Co-Registration 52

Co-Registration Generation Leads Lead 52

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Heinz Marketing

JULY 26, 2022

Partner marketing can broaden your reach, unlock new leads, generate new customers, and save costs so you can redistribute your resources elsewhere. Or another event that you’re driving registration for? Co-host or sponsor an event. What are some examples? Cross-promote different resources and events.

Advertising Agencies 93

Advertising Agencies Planning Co-Registration Bundling 93

Only B2B

JULY 7, 2023

Optimize your website for lead capture: Place prominent and strategically positioned opt-in forms on your website to capture leads. Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Branding Brand Identity 118

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration. Co-invest in sales reps: Channel partners always want more salespeople, but those cost money. Amplified reach.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Trade Press Services

SEPTEMBER 4, 2023

When executed well, webinars are a powerful tool for building brand authority, lead generation and fostering customer loyalty. Some common objectives include educating participants, generating leads, introducing a new product or service or reinforcing your value to your audience. The title matters.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Hinge Marketing

DECEMBER 16, 2020

Lead generation is already a challenging task. How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies? Host a co-branded webinar : This is one of the fastest ways to start showing a return from your licensed content.

Lead Ranking 119

Lead Ranking Lead Scoring Generation B2B 119

Litmus

JULY 8, 2021

To avoid the danger of incorrectly analyzing email performance, you must have an eye on the whole picture: Our Holistic Email Metrics Matrix shows that the response to an email campaign ripples outward, affecting your: Direct business impact in terms of revenue and leads generated, for example. Lead generation.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

SmartBug Media

MAY 20, 2020

If you have a partner or another non-competitive group that dovetails nicely with your product or the subject, ask if they would be interested in co-promoting the webinar with you. In exchange, you can give them the registration and attendee list (be sure to disclose this to attendees).

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Hinge Marketing

JUNE 9, 2020

For example, at Hinge, we tell clients that if they co-brand a webinar with us, we can double or triple the normal number of registrations they receive. Many of them have set new webinar registration and attendance records by working with us. To learn more, download our Lead Generating Website Guide.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Litmus

JULY 28, 2022

Plus, Litmus Certified and Litmus Live MAX registrants will have the opportunity to ask all four of our featured keynote speakers questions in a 30-minute Q&A session. Her most recent project involves a partnership that focuses on lead generation, data-driven marketing and growth marketing. The best part?

Peer-to-peer 80

Peer-to-peer Thought Leadership Co-Registration Creativity 80

Optinmonster

APRIL 4, 2024

Are you struggling to generate leads for your eCommerce business? Want to learn how to get more leads and increase your online sales? If you’re running an online business, eCommerce lead generation is a crucial part of creating a steady flow of revenue. After all, today’s leads are tomorrow’s customers.

eCommerce 75

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 75

Optinmonster

JANUARY 26, 2024

Most marketing webinars are lead generation tools that provide free, valuable information in the hope that participants will see the need to upgrade to paid products or services offered by that company. But if you’re planning to use webinars for lead generation , there’s one point we have to emphasize: a webinar is not a sales pitch.

Lead Generation 72

Lead Generation Webinar Metrics Lead Ranking Lead Scoring 72

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? But, what about lead generation? Think of your website as a 24/7 lead generation channel and what content you need to curate to see success there. Focus on true channel engagement.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Opt Intelligence

APRIL 24, 2019

When it comes to lead generation, your website might not be helping you the way you think. A good website converts leads into customers, but even the best landing pages are wasted on lead generation. Here’s what it really means to generate leads without landing pages.

Landing Pages 40

Landing Pages Co-Registration Generation Leads 40

Optinmonster

JANUARY 18, 2024

It can lead you to improve your customer acquisition. You can send triggered emails with the help of your email marketing software , lead generation software , or customer relationship management (CRM) software. Follow the tutorial on creating a user registration form to create a free trial signup form easily.

Conversion Rate 91

Conversion Rate Conversion Examples Marketing Analytics Tools 91

Launch Marketing

FEBRUARY 15, 2018

For example, a security webinar attendee or registrant may also benefit from your whitepaper on “cybersecurity best practices” or be interested in a free assessment. You can also test the inclusion of additional registration questions such as “do you use any of the following cybersecurity tools” for even more insight.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Brandpoint

NOVEMBER 10, 2020

Especially now that events are more accessible than ever with low-cost or free registration. didn’t translate well to the virtual world, and businesses are struggling to manage top-of-the-funnel lead generation in a world where the old playbooks don’t work. This is one of the few upsides of social distancing!

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Opt Intelligence

JUNE 12, 2018

Consider how people were added to your list: did they make a purchase, sign up through a lead generation form on your site, or through co-registration or opt-in advertising with a third party? Before you can rebuild your email list, you’ll need to evaluate your current consent situation.

Opt-in 40

Opt-in Co-Registration Privacy Policies Opt-out 40

Optinmonster

JANUARY 18, 2024

It can lead you to improve your customer acquisition. You can send triggered emails with the help of your email marketing software , lead generation software , or customer relationship management (CRM) software. Follow the tutorial on creating a user registration form to create a free trial signup form easily.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Capstone Insights

SEPTEMBER 28, 2017

of leads that are ALWAYS going to be sent into the CRM and which should be held back. Don’t threshold by holding back leads that have not achieved a specific score. So, any activities the lead performed before being submitted to the CRM (e.g. Co-Founder and Editor. At a minimum, agree on the criteria (e.g. Jay Famico.

Lead Ranking 58

Lead Ranking Lead Scoring Leads Lead 58

Content Marketing Institute

FEBRUARY 2, 2018

By making readers part of the creation process, we want them to have co-ownership of the project and help us spread the word. The top priority is leads generated, usually through an e-book download, webinar registration, or blog subscriber. Use code BLOG100 to save $100 off registration. . LouisSlices @content101?

Process 111

Process Lead Ranking Content Marketing Planning 111

NetLine

AUGUST 2, 2023

With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

Social Media 140

Social Media ROI Media Correlation 140

Marketing Insider Group

JUNE 9, 2010

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. The final component is installing proper measurement tools to track the success of your campaign.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Industrial Marketing Today

JANUARY 10, 2011

That in my opinion is exactly how inbound content marketing is supposed to work for lead generation. I agree that brand awareness does play a key role in lead generation, especially in the early stages. Miller Electric Manufacturing Co. the report is free but it does require registration to download).

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. The study included 5-waves with over 3,000 professionals on Toolbox.com.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Create a new lead-generation offer. This blog post lists 23 ways to create lead-generation content quickly and easily.). Collect email addresses at registration.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Heinz Marketing

JANUARY 9, 2018

While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital world have. However, it’d be dismissive to think the changes in B2B content marketing solely revolve around new technologies displacing the old. .

Webinar Metrics 60

Webinar Metrics Top of Funnel B2B Marketing Marketing & Strategy 60

Hubspot

JULY 25, 2011

Event Registration Forecasts & Benchmarks. It seems there's a relatively well accepted, simple formula for registration trends. In order to hit your target, you should structure pricing and promotion to achieve the following timeline: Early Bird Cutoff: 25% of Target Registrants. Following Month: 50% of Target Registrants.

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. B2B podcasting, business blogs.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

The Empathy Marketing Blog

JANUARY 30, 2020

By using targeted messaging and intelligent chatbots to engage with leads in real-time (while they’re on your website), you can connect with people in real-time, and convert leads faster. That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing.

Conversion 52

Conversion Lead Ranking Lead Scoring Leads 52

Hubspot

SEPTEMBER 4, 2012

Having an established history of providing quality, educational content -- whether via your blog content, written lead generation content, or previous webinars -- can help boost your webinar attendance. 3) Set a registration goal. Excited registrants turn into excited attendees. 2) Establish a good track record.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28