Capstone Insights

JANUARY 17, 2018

a confirmation email after registration for a webcast or event). Preference center: Ensure the company has an active preference management center. Baseline performance report: Before determining the marketing automation platform’s overall ROI and project impact, ensure a baseline of the “as is” state of marketing and sales is recorded.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

ConvertKit

JANUARY 22, 2021

Then it's quite possible you’ve been missing out on sales. Haines purchased the domain, announced on Twitter that he’d launch within a month, and began his outline for the content. First course: After running a pre-sale at 50% off, he made an initial $3,000. To date, each product has produced about $25,000 in sales.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

SnapApp

DECEMBER 13, 2018

The meat of your webinar should be compelling enough to hold the attention of attendees, but it should also start a conversation in an area that your company is an expert in. Lastly, don’t overlook the tactical stuff. We’re all busy, and deadlines creep up faster than we’d like. What are the biggest mistakes I should watch out for?

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. Join us as we delve into the mind of the “godfather of content marketing” himself.

B2B Marketing 90

B2B Marketing B2B Paid Search Agency Co-Registration 90

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. The study included 5-waves with over 3,000 professionals on Toolbox.com.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Pam Didner

JANUARY 1, 2021

Registrants found juggling WFM, families and multi-day online events exhausting even though they badly wanted to unite with friends and colleagues from previous years’ events. TOPO Virtual Summit is a three day virtual conference for sales, sales development, and marketing practitioners. The Sales 3.0

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Vidyard

OCTOBER 19, 2016

“Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard. His research centers on how companies can use online video platforms for sales and marketing operations and how they can enhance their business using video collaboration and video conferencing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

“Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard. His research centers on how companies can use online video platforms for sales and marketing operations and how they can enhance their business using video collaboration and video conferencing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Hubspot

JUNE 20, 2018

Plus, if you're already in a natural email conversation with them, subscribing to more emails can be a natural next step. Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. With New Content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Convince & Convert

JULY 29, 2012

The optimal place to measure the effectiveness of social media is in an e-commerce environment, because you can track behavior all the way through sale. They can then determine ROI based on redemption rates and over customary store sales and average ticket. The best way to do that is to define and measure specific customer behaviors.

Social Media 141

Social Media ROI Media Correlation 141

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Track opportunities and pipeline, manage contact and account information. Individual communications (sales rep to buyer).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. Everyone is hypersensitive to overt sales messages, so every single interaction matters. Then, on top of that, adjust the supporting tactics? Before we dive into the tactics, we must first look at the underlying foundation on which your strategy is built.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Optinmonster

FEBRUARY 15, 2024

Do you want to use social proof to increase your conversion rate and win more sales? We know all the best ways to optimize your site to land more sales. We’ll also share social proof examples and tips to help you improve your conversion rates and grow your business. With over 1.2 What Is Social Proof?

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

DemandBase

JULY 21, 2020

Advanced Tactics To Find and Engage Prospects That Want to Buy Now. Everyone is hypersensitive to overt sales messages, so every single interaction matters. Then, on top of that, adjust the supporting tactics? Before we dive into the tactics, we must first look at the underlying foundation on which your strategy is built.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

OCTOBER 17, 2018

They experiment and experiment until they find something that multiplies growth by 10, 20, or 40x, instead of doing large projects that increase conversions in small increments. Growth hacking is the term used to describe experiments and processes aimed at building and maintaining a company’s customer base. What is growth hacking?

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

BenchmarkONE

NOVEMBER 23, 2018

That’s probably why, according to Sales for Life , 61% of B2B marketers use social media to increase lead generation. So if you aren’t producing content to bring leads into a sale with you, you’re missing out. According to Sales for Life , 77% of B2B buyers did independent research before talking to a salesperson.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Paul Gillin

JUNE 24, 2010

In conversations with hundreds of marketers over the last few years, we’ve observed that few of them closely track the ROI of their social marketing programs. Most of these early adopters work for companies with adaptive, change-oriented management. A simple one is an ROI analysis of the impact of hiring a new sales representative.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

APRIL 20, 2017

Since Twitter has a 140-character limit, these short snippets are prime for shareability. 3) Test your conversion points. If you’re not sure where your leads are most likely to convert -- on a product page, versus a pricing page, for example -- you can use a non-intrusive exit intent popup to test different conversion points.

Lead Ranking 77

Lead Ranking Marketing Qualified Leads Lead Scoring Co-Registration 77

Hubspot

JULY 18, 2018

For a webinar with Unbounce , for example, we decided that we wanted conversion rate optimization to be the overarching theme (because what marketer doesn’t want to optimize?), Set a registration goal. In order for us to break the Guinness World Record for webinar attendees , for example, we hit about 31,100 registrants.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

Content Marketing Institute

AUGUST 22, 2018

And when the appeal of earning exclusive deals and discounts doesn’t do the trick, there’s always the option to fall back on scare tactics that point out your competitors’ shortcomings (remember those old I’m a Mac/I’m a PC chestnuts?). To influence buying process at any consumer touchpoint, you need to win every moment of trust.

Loyalty 65

Loyalty Ideal Customer Profiles Brand Identity Branding 65

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.”

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.”

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Sales and Marketing Alignment Award. Winner: Hootsuite.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

DECEMBER 2, 2015

“We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard. Gainsight Gainsight helps companies manage customer relationships to make sure they are successful and satisfied.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

“We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard. Gainsight helps companies manage customer relationships to make sure they are successful and satisfied. About Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

. “We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. services like Twitter, Pownce & Jaiku.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . Create an interactive tour of your product or solution , letting prospects get a mini demo without the presence of a sales rep. So what’s the catch?

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hubspot

JANUARY 26, 2012

Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. You, in turn, will get more traffic to certain pages and boost conversions. Has your manager or CEO written one? Social Media.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Hinge Marketing

JULY 21, 2022

A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy. When external websites and platforms mention you or link back to your website, your search engine ranking receives a nice boost, leading to more site visitors, digital leads and conversions.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Adobe Experience Cloud Blog

JANUARY 10, 2018

Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. The main objective of webinars is usually to convert leads into sales.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convert

OCTOBER 25, 2022

This section presents the key principles of conversion rate optimization , covering the fundamentals of the practice, such as. analytics, sales reports, etc.). Conversion research is one of the most important activities you can do. Rich Page, Conversion Rate Optimization Expert, original post here. CRO Basics.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59