KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. this year Catalytic marketing. In essence, catalytic marketing is not about “more.”

Spending 93

Spending Allocation Gartner Planning 93

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Sales and marketing alignment.

Marketing AI 107

Marketing AI Contingency Planning Work Management Digital Transformation 107

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 280

Paid Search Agency B2B Sales Marketing & Strategy CMO 280

Martech

JUNE 28, 2023

While working at Procter & Gamble, Ashton proposed putting radio-frequency identification (RFID) chips on products to track them through a supply chain. Now, having about a decade of experience in how IoT has impacted certain industries and markets, perhaps it can give us some interesting insights into the future of AI.

Marketing AI 113

Marketing AI Work Management Marketing Management Bandwidth 113

Martech

JULY 23, 2021

Welcome to the world of marketing operations, where the professionals try to inject some order into chaos but are constantly beaten back by faulty tech, unreasonable workloads, and meaningless requests from uncomprehending business teams. These are the admitted compulsive obsessives who make marketing work. The need for soft skills.

Order 119

Order Marketing Automation Services CMO Marketo 119

Martech

AUGUST 12, 2022

” The Advanced Notice of Proposed Rulemaking comes even as Congress works on the American Data Protection and Privacy Act (ADDPA) which, if passed, would be enforced by the FTC. Get the daily newsletter digital marketers rely on. Marketers do not, in our experience, think they are “surveilling” their customers.

Privacy 92

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 92

GrowPowerful

OCTOBER 18, 2022

As the lines between Fractional CMOs and marketing consultants continue to blur, it can be somewhat difficult to pinpoint exactly where one ends and the other begins. Similarly, if you’ll recall from our last blog post, we discussed the ways in which full-time CMO employees differ from that of Fractional CMO services.

Consulting 52

Consulting Work Management CMO Marketing Management 52

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?

Allocation 91

Allocation Peer-to-peer Marketing Budget Work Management 91

Marketing Insider Group

AUGUST 28, 2019

If you’ve heard me deliver one of my keynote speaking presentations anytime in the last two years, you’ve heard me tell the story of Lyly Lepinay who used to be the digital marketing manager at global consulting services powerhouse Capgemini. Some of those prospects asked for proposals. Mean people really do suck.

ROI 100

ROI Content Marketing Work Management Planning 100

Porch Group Media

NOVEMBER 17, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Explore the latest new mover trends and learn why brands can’t afford to miss out on marketing to this lucrative segment.

First-Mover Advantage 52

First-Mover Advantage Media Advertising Agencies Marketing Proposals 52

ClearVoice

JUNE 7, 2024

To stay ahead of competitors, companies must adopt more modern approaches, such as leveraging fractional talent to meet dynamic market demands and evolving business needs. Fractional CMO Sharon Spooler brought the solution: overhaul TBC’s marketing approach.

Demand Generation Agencies 52

Demand Generation Agencies Work Management Marketing Management Sales Qualified Leads 52

Martech

NOVEMBER 22, 2022

In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” ” The same goes for marketing technology. ” Martech is simply a tool. It is simply a tool.

Work Management 119

Work Management Marketing Management Planning Vendors 119

Salesforce Marketing Cloud

MARCH 4, 2022

The teams gathered data on how proposed changes would drive revenue increases or cost reductions. This data informed an investment plan that linked proposed digital experience enhancements to benefits for the company and their clients. They used the plan to win buy-in from stakeholders.

Marketing Proposals 98

Marketing Proposals Work Management Multi-Channel Customer Satisfaction 98

Contently

FEBRUARY 13, 2017

Sadly, this is how many first-time marketers approach content marketing solutions during their initial selection process. In some cases, an executive will tell a marketer the company needs to double down on content without an explanation. In others, a marketer might blindly invest in content to catch up to competitors.

Work Management 151

Work Management Marketing Management CMS Development Research 151

B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” A tall order, CMO, a high bar set right upfront. Not easy, but oh, how necessary.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Complex automations.

Marketing Automation Services 126

Marketing Automation Services Intent Marketing Automation Email Marketing 126

ClickZ

SEPTEMBER 16, 2020

30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. The tech offers no value unless it enables a solid marketing strategy. Marketing technology (martech) projects are notoriously hard.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Martech

AUGUST 28, 2023

Can I come and present this proposal with you as we need a firm commitment on time and resources?” The CMO, CTO or other senior peers should agree on the solution and acknowledge that the project will occur simultaneously. Marketing operations. Note that I called out marketing, martech and marketing operations separately.

Work Management 92

Work Management Peer-to-peer Marketing Management Tips 92

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 164

Paid Search Agency B2B Sales Marketing & Strategy CMO 164

The Point

JULY 16, 2015

Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. It’s visually stunning, professional, colorful, even the title is intriguing (“How Marketing Performance Management is Changing the Role of the CMO”).

CMO 100

CMO Paper Marketing Management Marketing Proposals 100

Martech Advisor

JANUARY 28, 2020

But, emerging technology is giving marketing teams a competitive advantage. RFP software improves your proposal speed, streamlines collaboration, leverages automation and protects from risk, so you can waste less time and win more business, explains, Beau Wysong, CMO, RFP360. We all had to go through this miserable process.

RFP 52

RFP Work Management Marketing Management Software 52

Heinz Marketing

OCTOBER 23, 2018

Marketing planning season is here for the top performing B2B marketers. Yes, just one month into Q4 the most proactive B2B marketers are starting their 2019 planning process. I also know a lot of B2B marketers don’t start planning until late January simply because corporate objectives aren’t finalized and budgets aren’t set.

Marketing Budget Creation 70

Marketing Budget Creation Planning Marketing Budget Budget Programs 70

ATAK Interactive

DECEMBER 1, 2020

Understanding your budget is crucial for an effective marketing strategy. In our B2B Marketing Agency Insights , our CEO Austin LaRoche discusses how a clear marketing budget can help you grow your business and hit your goals. Video transcription below: Welcome back to B2B Marketing Agency insights.

Cost per Acquisition 88

Cost per Acquisition Marketing Budget Advertising Agencies Paid Search Agency 88

Terminus

AUGUST 9, 2023

Securing financial approval for marketing strategies is often a significant hurdle for marketing professionals. This challenge was the focus of our recent webinar, “How Savvy Marketers Gain CFO Buy-In.” This quantifiable evidence serves to justify marketing budgets and initiatives in the CFO’s eyes.

Webinar Metrics 26

Webinar Metrics Buy Planning Advertising Agencies 26

Martech

APRIL 17, 2023

Migrating from one marketing technology platform to another is exciting and terrifying at the same time. COVID-19 spurred companies’ dissatisfaction with martech Migrations are on my mind because more companies are now moving through the request-for-proposal process (RFPs) or migrating between platforms. Ask many questions.

RFP 102

RFP Paid Search Agency Advertising Agencies API 102

6sense

SEPTEMBER 10, 2021

The historical divide between marketing, sales and IT teams can no longer exist. Digital experience is a group effort , which is why as the CMO of Acquia, I’ve often adopted developer techniques and strategic workflows in my team’s processes. This proposal hit on a lot of what Acquia has already been delivering in our own messaging.

Account Based Marketing 62

Account Based Marketing Paid Search Agency ABM Planning 62

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Engagio

OCTOBER 30, 2023

Let’s explore these studies and what they say about maximizing the benefits of AI in our B2B go-to-market (GTM) strategies. These improvements suggest AI, when used properly, will be truly transformative for go-to-market. The study found that the BCG consultants using AI completed 12.2% more tasks while doing it 25.1%

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

ANNUITAS

SEPTEMBER 6, 2016

This week’s Content Marketing World in Cleveland and a host of other inspiring and educational events are sure to share best practices that you will want to implement. Know what drives the CMO (revenue, increase in customer lifetime value, new logos, and customer advocacy) and share how your ideas will help support these goals.

Buy 100

Buy Marketing Proposals CMO Organic Leads 100

ATAK Interactive

DECEMBER 1, 2020

Understanding your budget is crucial for an effective marketing strategy. In today’s B2B Marketing Agency Insights , our CEO Austin LaRoche discusses how a clear marketing budget can help you grow your business and hit your goals. Video transcription below: Welcome back to B2B Marketing Agency insights.

Cost per Acquisition 78

Cost per Acquisition Marketing Budget Advertising Agencies Paid Search Agency 78

chiefmartech

NOVEMBER 7, 2017

Last month, we had an incredibly energetic audience of 1,600 professionals at the intersection of marketing, technology, and management at our MarTech East conference in Boston. Key data from our modern marketing org study and The Stackies: Org Edition. An updated look at the 5 Disruptions to Marketing heading into 2018.

CMO 44

CMO Marketing Proposals Thought Leadership Conference 44

B2B Marketing Analytics

AUGUST 24, 2019

In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Vision Edge Marketing

MAY 12, 2014

At VisionEdge Marketing, when we refer to customer experience we mean the points of interaction between the customer and an organization. Deliver the proposed experience by focusing the entire team across various functions. Develop consistency in execution.

Practices 100

Practices Marketing Proposals CMO Planning 100

B2B Marketing Traction

NOVEMBER 25, 2013

How do you measure your online marketing performance? How do you know if you need improvement, and how to improve your online marketing? When I got my Inbound Marketing Certified Professional designation from Hubspot’s Inbound Marketing University, I was very taken with an algorithm proposed by Jeanne Hopkins, now the Sr.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120