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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic! Now boasting 400 million users, as of April 2016, Instagram is a more popular channel than Twitter or Snapchat. Twitter’s ad platform is not as advanced as Facebook.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. The body of a LinkedIn ad can be up to 75 characters long. Actually, yes.

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A Handy Guide to Optimizing Your Social Media Channels

Hubspot

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

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The 10 Best Email Marketing Strategies That Actually Work

TrustRadius Marketing

Sending a message that is not mobile-friendly can lead to fewer clickthroughs and opens. The top free products customers clicked on were useful templates, free tools, and ebooks. You can also create a custom audience from your email subscriber list and target them on social media sites like Facebook, LinkedIn, and Twitter.

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How to Create a Social Media Report [Free Template]

Hubspot

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. Featured Resource: Free Social Media Report Template. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics. Clickthrough Rate.

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The Ultimate Guide to PPC

Hubspot

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. Clickthrough rate (CTR) is the the percentage of ad views that result in clicks.

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A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates

Hubspot

HubSpot's research found that companies that allow each shared link a buffer zone of at least an hour on either side see higher clickthrough rates overall. Twitter: Late in the day and week are the most retweetable times. HubSpot's research only went into optimal timing for Facebook and Twitter. The General Guideline.