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The Beginner's Guide to Rich Media Ads

Hubspot

They usually lead to more interaction, increased conversions, and a higher clickthrough rate. While there are ready-to-use templates, you can also customize them by using your own creative assets. You can use rich media ads on social media platforms like LinkedIn , Facebook , and Instagram. So, why do people use rich media ads?

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. The body of a LinkedIn ad can be up to 75 characters long. Actually, yes.

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15 Best Email Lead Generation Techniques and Strategies

Optinmonster

You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates. For example, LinkedIn is a great platform for B2B lead gen, while Instagram is probably a better bet for B2C businesses. Email marketing is also easy to measure.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic! LinkedIn is an obvious choice for B2B companies due to its professional user base. you can be very confident in relying on LinkedIn data to be up-to-date and relevant.

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The 10 Best Email Marketing Strategies That Actually Work

TrustRadius Marketing

Sending a message that is not mobile-friendly can lead to fewer clickthroughs and opens. The top free products customers clicked on were useful templates, free tools, and ebooks. You can also create a custom audience from your email subscriber list and target them on social media sites like Facebook, LinkedIn, and Twitter.

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How to Create a Social Media Report [Free Template]

Hubspot

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. Featured Resource: Free Social Media Report Template. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics. Clickthrough Rate.

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A Handy Guide to Optimizing Your Social Media Channels

Hubspot

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.