Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Oktopost

MAY 13, 2024

By analyzing and interpreting this data, businesses can gain a deeper understanding of their customers’ needs, identify untapped opportunities, anticipate trends and changes within the market, and strategically outmaneuver their competitors. Revenue projections help you budget and plan for lean seasons.

Analytics 75

Analytics B2B Marketing Top of Funnel Marketing Automation Services 75

Hubspot

AUGUST 19, 2014

Over time, it gets shared, linked to, and clicked on, boosting its search engine rankings and thus continuing to generate traffic long after it was originally published. Digging deeper into that 76% of traffic, I realized that search is exactly where the traffic to our old posts is coming from. And, whaddya know? Make sense?

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. In this post, we'll be walking you through how to create a Text Ad. Call-to-Action (CTA).

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

SEPTEMBER 30, 2013

This report can also be found under the Search Traffic section in the left hand navigation. The main dashboard gives you an idea of the top traffic-driving keywords for your website and the number of impressions, clicks, the clickthrough rate, and average page position for each query for the specified period.

Keywords 28

Keywords Google Tools CTR 28

Hubspot

MARCH 6, 2017

AdWords provides data about completed views, partial views, if the video drives channel subscriptions, clickthrough rates on CTAs, views sourced from a user sharing the content, and views on the brand's other content that can be attributed to a person initially viewing a video ad. Decide where you want your ad to appear.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

SEPTEMBER 10, 2014

I Just Discovered Why I’m Losing Traffic! The Freaky Reasons Why I’m Losing Traffic! This Guy Knew Something Was Wrong With His Traffic. The Secrets That I Just Realized About My Traffic! There may be some limited traffic uptick, but such headlines don’t often provide true value. Mind: Blown!

Clickthrough 28

Clickthrough Traffic Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Similar to the point above, optimizing an email before hitting send could increase open or clickthrough rates immensely.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

DECEMBER 12, 2013

The stats released this year only go to highlight these trends: 73% of B2B content marketers are producing more content than they did one year ago , with 58% of B2B marketers planning to increase their content marketing budgets over the next 12 months. HubSpot, for instance, started blogging before we even had a product.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Webbiquity

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets than text-only tweets. Twitter and LinkedIn, however, can be powerful traffic drivers. Three LinkedIn Marketing Stats.

Stats 243

Stats Twitter Linkedin Planning 243

Hubspot

JANUARY 22, 2016

If you’ve been paying attention, you’ve been noticing more and more public content/search/trend features popping up all over Facebook this year.". Facebook introduced i nstant articles , which contain the full article within the Facebook app rather than requiring a clickthrough. Have you notice any other emerging search trends?

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Companies with 1000+ more Twitter followers get 6X more traffic. But don't discount the tremendous SEO value in Google+. 4) Pinterest is only for B2C organizations.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JANUARY 21, 2013

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Call-to-Action (CTA): Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. Is it generating customers?

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

APRIL 3, 2013

With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

MARCH 21, 2018

HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. Organic search is a search marketing channel that can be used as part of inbound marketing to increase website traffic. What Is Organic Traffic? What Is Direct Traffic?

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

Atomic Reach

APRIL 2, 2019

This email received a staggering clickthrough rate of 40 percent. When asked the type of video content they would like to see more of from brands by HubSpot, the consumer’s top choice was “explainer videos.” ( Source ). The second page of search engines only attracts 5 percent of search traffic. Video Marketing Statistics.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates.

Clickthrough 28

Clickthrough Paid Search Agency Landing Pages Planning 28

Hubspot

SEPTEMBER 26, 2014

And we have ambitious goals here at HubSpot, so we need to be focused on achieving exceptional growth. Do certain times of the day and days of the week correlate with better traffic results? HubSpot''s Pages Report ), sort by time of day and day of week, and analyze trends you see in performance. 3) Content Balance.

Conversion Rate 28

Conversion Rate Clickthrough Conversion Ad Frequency 28

Hubspot

AUGUST 19, 2019

Quantified the typical average results via clickthrough rates, conversion rates, and costs. Now, I know a trending event like Facebook's IPO doesn't come around all that often. Explore search volume for keywords related to these news stories with Google Trends. I use all of these tools myself here at HubSpot.

Viral Marketing 77

Viral Marketing Paid Content Campaigns Tips 77

Hubspot

JULY 29, 2018

Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. Follow Friday (#ff) - Follow Friday is a trend via the hashtag #ff every Friday on Twitter.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. The results have been nothing short of eye-opening. Great for us, right? nuts, right?

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Hubspot

JANUARY 3, 2013

we think so, too, which is why we wanted to share with you the step-by-step thought process we follow at HubSpot in order to pick the perfect CTA for every one of our posts. For example, at HubSpot, one specific segment of marketers we target is nonprofit marketers. 6) Clickthrough & Conversion Rates.

Top of Funnel 28

Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28

Hubspot

FEBRUARY 27, 2014

HubSpot customers, you can check out the SEO panel in your HubSpot account to see how well you''re optimized for those things.) So you appear high on search engines, get a ton of traffic, but then your website visitors realize your company is not what they''re looking for. So, having said all that. what is SEO?

FAQ 28

FAQ SEO Clickthrough Keywords 28

Convert

JANUARY 31, 2022

On their own, they can seem like isolated incidents but put together, it makes sense why a certain solution trend works. Originally, all traffic was directed to their website’s homepage. Hypothesis: Create a dedicated landing page, direct traffic to it, and it will convert better than the website’s homepage. A” ( Source ).

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

AUGUST 24, 2014

There are a lot of little details that go into website design -- little details that could have a huge impact on your clickthrough rate, page load time, and ultimately, the number of site visitors that turn into leads and customers. Did you know that 76% of the HubSpot blog''s monthly page views come from traffic to old posts?

Design 28

Design Tools Clickthrough Lead Scoring 28

Hubspot

APRIL 13, 2016

As a result, we were left with a ton of interesting email capture trends and takeaways. 1) 'Enter to Win' campaigns offer the most incentive to join your email list. . -- and prompts visitors to clickthrough to reveal a form. As your might expect, our research revealed that desktop traffic converted better than mobile traffic.

Email Marketing 28

Email Marketing Clickthrough Banners Trigger Marketing 28

Single Grain

JANUARY 16, 2023

In this article, the SEO statistics will help you identify the latest search engine optimization trends so you can adjust your strategy to continue improving your site’s organic ranking. of total website traffic comes from organic search. ( of total website traffic comes from organic search. ( Let’s begin! Backlink Stats.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

AUGUST 30, 2013

Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. However, by using a service like bitly or HubSpot, you can shorten your link and then paste that URL into the body of your update so the shortened link will contain the tracking token. 18) Don''t Force Trending Hashtags.

Twitter 28

Twitter Linkedin Facebook Social Media 28

Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. CTR: Clickthrough Rate. BR: Bounce Rate.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

DECEMBER 11, 2015

These phrases already have proven clickthrough rates, so you may want to consider incorporating them into your strategy. If you're a HubSpot customer, you can use the Keywords App to uncover the monthly search volume for specific keywords. If you're not a HubSpot customer, you can check out Keyword Planner to uncover this information.

Relevance 28

Relevance Lead Scoring Lead Ranking Buyer Intent 28

Hubspot

JUNE 26, 2018

Source: HubSpot. Here’s an example of how a workflow could be set up: Source: HubSpot. GDPR is wholly consistent with the inbound approach to business” - Brian Halligan, HubSpot CEO. Clickthrough rate (CTR) is the percentage of people that click on your CTAs. Clickthrough Rate (CTR). Clickthrough Rate.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JANUARY 13, 2014

Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Clickthrough Rate. Conversion Rate.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

APRIL 8, 2014

Every marketer in their right mind knows that in order to drive more traffic to your blog , you need to come up with blog post titles that are actually enticing. Having experimented with this over the past several months, I''ve been able to collect data on the clickthrough rates of different title variations for the same blog posts.

CTR 28

CTR Statistics Clickthrough Template 28

Brandpoint

JUNE 24, 2021

A CRM tool such as Salesforce, Hubspot or Dynamics 365 is usually used in a sales setting to record the progress of an interaction with an individual lead as it moves through the funnel. According to HubSpot , CRO is “the process of creating an experience for your website visitors that’ll convert them into customers.”

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Vidyard

MAY 13, 2020

of the internet’s video traffic and boasts 2 billion users. Drive traffic back to videos on your site? Traffic to your full-length videos? If you begin to earn a lot of traffic and views, request to start a partner-verified accoun t, which can give your videos even wider reach. It’s the gateway for 11.4% Subscribers?

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

of the internet’s video traffic and boasts 2 billion users. Drive traffic back to videos on your site? Traffic to your full-length videos? If you begin to earn a lot of traffic and views, request to start a partner-verified accoun t, which can give your videos even wider reach. It’s the gateway for 11.4% Subscribers?

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Hubspot

APRIL 21, 2014

These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. Here are some examples of trends you might see in your data, and projects that can help you improve those numbers. I say, GO ALL IN.

Efficiency 28

Efficiency Paid Search Agency Planning Effectiveness 28