Hubspot

MAY 13, 2013

HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). He is also the author of APE, What the Plus!,

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Hubspot

NOVEMBER 21, 2016

According to the survey conducted by dscout in the spring of 2016, smartphone users also spend an average of 145 daily minutes on their mobile phones. In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. clickthrough rate. Easy, right?

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

AUGUST 16, 2018

And, rightly so: It’s arguably the most important type of PR-related media that you should be focusing on because you have total control (unlike the other two tactics). Owned media can range from: Social media posts. People writing about your brand or products are likely to reference owned media in their own coverage.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Hubspot

OCTOBER 27, 2016

In fact, Social Media Examiner found that 55% of social media marketers use Facebook as their primary platform, and eMarketer learned that nearly 68% of all social media ad spending is on Facebook Ads. Then I put my spend toward the top performer to get the most bang for my buck.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Hubspot

DECEMBER 19, 2014

Whether you''re prepping a social media post, designing a landing page, or drafting an email, visuals are an effective way to enhance the performance of your marketing initiatives. In fact, HubSpot data shows that photo posts on Facebook generate 55% more Likes than the average post. 75 Free Stock Photos (Assorted).

Work Management 28

Work Management Marketing Management Copyright Landing Pages 28

Hubspot

MARCH 6, 2017

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. These actions help advertisers better understand the full value of their video ad spend and where to allocate budget to increase results. The end result? Creating the Video Ad Creative.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

DECEMBER 14, 2016

In our own research we’ve found that clickthrough rates from these answer boxes are also higher than traditional links. I’d suggest using your ad budget to boost quality content that has already done well on social media. Now, it’s social media + video content. Need an answer fast?

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Hubspot

SEPTEMBER 21, 2015

When I first got started blogging, I would get really hyped up when people shared my posts on social media. One of my blog posts totally blew up on social compared to my average post. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. 2) Time Spent on Page.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. For example, you might have analytics for your email marketing over here; social media marketing analytics over there, there. What are your company's typical email clickthrough rates? But boy, has that changed.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

FEBRUARY 26, 2014

I had been handling the blog and social media accounts, then suddenly I had to take on some email duties. Your email marketing provider might be able to help you with this one ( HubSpot customers, for example, can test emails for different providers right within the tool). 7) What do open rates and clickthrough rates mean?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

OCTOBER 9, 2014

And people come -- they find your content in search results and in their social media feeds. The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. Set a daily budget for what works best for your company's marketing spending.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). Source: GoldSpot Media ). As we said before, it took us at HubSpot awhile to realize this. But then things started to change. Source: comScore ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

JUNE 1, 2015

We spend tons of time writing posts and optimizing them for search and social media. It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

JANUARY 14, 2013

1) Social Media Manager. I f you aren't one of those businesses, it's time to ramp up your social media efforts. Job Description: Do you tweet, share, and post to social media in your sleep? Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

AUGUST 16, 2013

Uncouthly bashing competitors on social media. I''m all for spending some time thinking of a compelling title. If people are reading it, linking to it, and sharing it on social media, don''t sweat it if no one comments. 5) Clickthrough Rate Benchmarks. Looking at clickthrough rate is important.

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Hubspot

OCTOBER 24, 2012

1) They Rarely Use Social. Granted, there are people who are spammers in social media, too, but those people are usually a different type of spammer -- their end goal is not to get their website ranking higher in search results. Now, depending on your type of content, users may not be spending that much time per page.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

OCTOBER 9, 2015

According to research from Dedicated Media , native ads are viewed 53% more than banner ads. Not to mention, spending on native advertising is expected to grow to $21 billion in 2018, rising from just $4.7 2) Social Sharing. Social sharing has the potential to dramatically increase the reach of your important posts.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. Easy as pie!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JANUARY 29, 2015

Here''s how retargeting works : It allows you to show targeted ads to potential customers via search, social media, and other websites. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Consider HubSpot. This can also work well for events.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

AUGUST 19, 2014

While brand new content will get that initial surge of views from direct traffic, email, and social media promotion, it takes time for content to generate ample traffic from search. Since it launched in 2006, the HubSpot Marketing Blog (the one you''re reading right now) has upwards of 5,000 posts. Talk about low-hanging fruit!

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

APRIL 6, 2021

With any ad campaign, your goal is to maximize your return on ad spend (ROAS). Tools like HubSpot's ads software can help you measure your campaign's ROI and allow you to make adjustments to optimize its performance. With Facebook being a social media platform, most users are not actively looking to purchase products.

Top of Funnel 94

Top of Funnel Ads Facebook Cost Per Click 94

Hubspot

SEPTEMBER 11, 2013

Between helping to grow HubSpot (my #1 priority) and posting to my own startup blog, OnStartups.com , I wasn’t sure I had the time. If it turns out to be popular and is widely shared on social media, that number can spike to 50,000+ views. The social media update was posted at the same time. That’s pretty good.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

APRIL 15, 2014

There''s nothing worse than spending the time writing a full post only to have it preemptively shot down by your boss -- or getting you sent to the doghouse once it''s already been published. It''s your post''s first impression on potential readers in practically every distribution channel -- email, social media, search.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

AUGUST 5, 2013

For example, if you''re trying to increase your conversion rates on email, you could tell your boss about the INBOUND session with Sarah Goliger called "6 Steps to Optimize Your Emails for High Clickthrough Rates & Conversions." Or maybe you''re a HubSpot customer who wants to get more familiar with a certain part of the software?

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

DECEMBER 14, 2012

Nor is it dying in the wake of social media's rise in popularity. 1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. However, personalized emails had a clickthrough rate 16.5% 1 in 5 people spend an hour or more doing so.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

JANUARY 4, 2013

Those adopting more inbound marketing tactics -- things like social media , blogging , permission-based email marketing -- are probably seeing that it is still possible to reach potential customers without bombarding, annoying, and interrupting them. We need a new way to reach our potential customers. 6) Do Not Call Registry.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Social media was all the rage, and blogging was, well, old and worn out. 2) Blog posts give you extended reach through social media.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

JANUARY 7, 2013

on marketing spend! Slimming down on marketing spend. If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. That's why we want to make sure you keep these big picture relationships in mind. 1) Between You and Your Website.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. letters, catalogs, emails, or social media). 3) Cities estimate they spend $1 billion per year to dispose of direct mail. 5) 40% of social media accounts are spam. 6) 8% of social media posts are spam. So in the spirit of St.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

JANUARY 22, 2016

According to Forrester , it turns out that 85% of the time we spend on phones is spent in apps -- really it's spent in just a handful of apps. Facebook introduced i nstant articles , which contain the full article within the Facebook app rather than requiring a clickthrough. He declares. That's still to come.

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

FEBRUARY 8, 2013

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. These work the best for retail brands and other B2C companies.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

JULY 17, 2013

By analyzing open and clickthrough rates, you can more effectively make the necessary adjustments to increase conversion rates. Millennials are taking to social media as a method of performing search queries almost as much as search engines. Nearly as many (52%), however, said they also use social media a.”.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

Hubspot

MAY 6, 2021

They’re interested and want to learn about your offerings, whether by subscribing to your email list, following you on social media, or scrolling your website. For instance, a small art gallery may use social media, email, a website, and events to bring in artists and potential buyers. Evaluation. Engagement. Conversion.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Hubspot

MARCH 21, 2018

HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. And today, social media can have a big impact on your organic traffic trend line. Even just a few years ago, it didn't make a difference who was finding your content through social search.

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

Hubspot

NOVEMBER 26, 2012

If you’re using social media for marketing and you’re not measuring your dollars-and-cents ROI , you’re doing it wrong. And even if you’re not spending budget on Facebook or Twitter, remember: Time is money, and you’re probably spending a significant amount of time. Below is the formula and how it breaks down.

Social Media 28

Social Media Lead Scoring Lead Ranking Media 28