Webbiquity

MARCH 13, 2019

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building. In short, social media helps with link building, which is critical for SEO. Inbound Leads.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Paid Content 122

Paid Content Social Media Work Management Marketing Management 122

SalesGrape

NOVEMBER 3, 2023

Understanding the Power of Social Media Lead Generation: Unleashing the Potential In today’s digital age, social media has become an integral part of our lives. Social media lead generation refers to the process of attracting and converting potential customers through strategic marketing efforts on these platforms.

Lead Generation 52

Lead Generation Social Media Generation Media 52

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Sprout Social

JULY 7, 2021

While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce. The former refers to purchases made directly from a one-to-one chat app while the latter is specific to the buying and selling of goods or services within a social media platform.

Social Media 140

Social Media Conversion Media eCommerce 140

Hubspot

MARCH 18, 2020

billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. There are over 3.8

Social Media 101

Social Media Analytics Media Work Management 101

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Enterprise Management 95

Enterprise Management Hubspot Features Ideal Customer Profiles 95

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. Frustrated, I went to Google to find the answer: social media cards. That's when I knew I had to learn more about social media cards. Choose a graphic design tool.

Social Media 101

Social Media Media Paid Search Agency Hubspot 101

SmartBug Media

JUNE 3, 2021

Luckily, HubSpot has several custom and templated reports you can build onto dashboards that allow you to see what’s working and what’s not with your content marketing. Monetary Content Marketing ROI Reports in HubSpot. This HubSpot report allows you to see how revenue generated is attributed to each of your content campaigns.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

Social Media 98

Social Media Webinar Metrics Social Marketing Marketing & Strategy 98

Hubspot

NOVEMBER 7, 2019

When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. Are you a social media or marketing agency? Sprout Social. If your brand is heavily focused on visuals, Tailwind may be right for you.

Budget Programs 100

Budget Programs Social Media Tools Enterprise Management 100

Content Marketing Institute

FEBRUARY 5, 2018

With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it. Users spend an average of 32.8 Conclusion.

Social Media 167

Social Media Promotion Media Content 167

Hubspot

AUGUST 8, 2017

Ask any social media manager what they stress out about on any given day, and the answers you receive may vary. But almost all social media pros will agree upon one: news feed algorithms. We've started experimenting with different ways to leverage content on social media. Instagram Comment Contests.

Social Media 77

Social Media Hubspot Media PR 77

Martech

SEPTEMBER 18, 2023

Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools.

Top of Funnel 128

Top of Funnel Forecasting SMS Work Management 128

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Social Media 123

Social Media Social Marketing Campaigns Planning 123

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. The exponential growth of Instagram and Pinterest has established that visual marketing is a key element of today’s social media marketing strategy.

Social Media 99

Social Media Social Marketing Media Trends 99

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Hubspot

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? What is social prospecting? The Best Social Media Channels for Prospecting in 2022.

Social Media 70

Social Media Advertising Channels Peer-to-peer Cold Calling 70

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. Advertising Experiments HubSpot Tried in 2020. Audio Advertising. “In YouTube Advertising.

Paid Content 101

Paid Content Hubspot Advertisements Advertising 101

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. Previously, many teams had to leave HubSpot and use a point solution to manage the high volumes of daily prospecting activities efficiently.

Hubspot 104

Hubspot Landing Pages Budget Programs Work Management 104

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. We’re going to explore some of the most asked questions about social media marketing and its costs.

Paid Content 52

Paid Content Social Media Pricing Price 52

Scoop.it

SEPTEMBER 30, 2021

Social media marketing will continue to rule the internet marketing domain for years now. For a fruitful exploration of the perks of social media marketing, we must remain aware of the constantly evolving trends. Why brands and even small businesses are using social media? Globally, over 3.6 billion by 2025.

Social Media 67

Social Media Trends Media Cross-Selling 67

EveryoneSocial

AUGUST 18, 2020

Social media management is now an essential job and something that every brand needs to excel at. While it is possible to still do well as a brand without social media, you put your company at a huge disadvantage when it is not taken as seriously as it should. billion social media users worldwide.

Social Media 98

Social Media Work Management Marketing Management Media 98

FunnelEnvy

MARCH 21, 2022

By the year 2023, video ad spending on social networks in the U.S. However, marketers have seen the price of ads on major social platforms – particularly Facebook and Instagram – increase in recent years. We’ll cover some tips to optimize your paid media lead generation campaigns in this post. Use Closed-Loop Analytics.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

Martech Advisor

SEPTEMBER 15, 2019

Lilach Bullock tips on what types of social media marketing tools you should get and why and what features to look for when choosing a tool. There are always challenges that come up when running social media marketing campaigns. The point is, you need tools to get the best possible results from social media.

Social Media 106

Social Media Social Marketing Tools Media 106

Hubspot

MARCH 5, 2018

We were committed to shifting our entire social media strategy to grow our viewership and audience, while continuing to engage with our audience where, when, and how they wanted. Here, we’ve compiled our five biggest social media lessons from 2017. Social Media Lessons from 2017. It was a hefty undertaking.

Social Media 78

Social Media Hubspot Media High Quality Lead 78

Hubspot

FEBRUARY 18, 2020

As a millennial, social media has been around since I was in elementary school. Although using social media has been a daily habit for me since I was in high school, it wasn't until I became a marketer that I understood the power of it. Look at social listening tools. Myspace was created when I was nine years old.

Social Media 68

Social Media Social Marketing Automation Work Management 68

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Kaon

SEPTEMBER 24, 2015

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

Televerde

JUNE 22, 2021

Having an engaging social media presence is one of the most important aspects of a successful marketing strategy. Success on social media can generate new leads and give your business a boost. One way to boost your social media presence and still show off your brand personality is with social media automation.

Social Media 64

Social Media Automation Tools Personalization 64

Oktopost

NOVEMBER 18, 2020

No one likes spending needless amounts of time trying to figure out how to get things done or executing pointless and tedious tasks when there could be easier ways of doing things, in turn, getting the needed results. 35-50% of sales go to businesses that respond first HubSpot. Why Do Sales Reps Need Social Engagement Insight To Win?

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Hubspot

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

Social Media 92

Social Media Ideal Customer Profiles Media Marketing & Strategy 92

Marketing Insider Group

JUNE 22, 2023

These tools reach out through electronic formats, including email, social media, and texting. You need to be engaging in email, texting, or social media marketing. You don’t have to spend years on these steps. Automated marketing lets you spend less time writing messages and pressing “Send.”

Marketing Automation Services 253

Marketing Automation Services Budget Programs Automation Work Management 253

Optinmonster

OCTOBER 30, 2019

In this article, we share a ton of social selling statistics that will convince you the benefits are real. What Is Social Selling? When you think about selling on social media, the first thing that probably comes to mind is ads or unsolicited DMs from brands trying to get you to check out their products.

Statistics 76

Statistics Social Media Social Marketing Media 76

Hubspot

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media 69

Social Media Social Marketing Work Management Media 69