The Lead Agency

JUNE 22, 2020

every year – HubSpot. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors – Hubspot. In fact, targeting emails by persona increases clickthrough rates by 16% – Hubspot. Use social media. With 22.5%

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. And a lot of the chatter was on the subjects of video content and social media.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Hubspot

MAY 4, 2017

The name of the game when it comes to producing exceptional content on social media is to be eye-catching. Literally -- your content needs to jump out from busy social media feeds to make me stop my scrolling and read, watch, or click on it. Do you know the feeling? The problem: You’re posting Snapchat Stories too often.

Clickthrough 76

Clickthrough Click Rate Social Media Eye-Tracking 76

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. Unofficially, Google also takes other factors into consideration when referring to sources, including social media presence, keywords, and a site's relative authority based on who else links into that domain. Be present on social media.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

MAY 2, 2013

As a professional social media scientist and part time unicorn hunter, I spend a lot of time chasing down and busting social media unicorns-and-rainbows myths and superstitions -- advice that has no basis in facts -- with real data and science. 20 Data-Backed Ways to Improve Your Social Media Marketing.

Social Media 28

Social Media Social Marketing Clickthrough Media 28

Hubspot

NOVEMBER 20, 2018

Editor's note: This is the third post in an 11-part series on the HubSpot Customer Code. We’re big fans of personas at HubSpot, and even built a tool to help people make personas. social media, email marketing) -- showed some positive results. You can subscribe to the full series here. Businesses need customer personas.

Lead Ranking 68

Lead Ranking Personalization Marketing Qualified Leads Clickthrough 68

Business Brainz

OCTOBER 14, 2021

Personalized emails improve clickthrough rates by 14%, conversion rates by 10%, and drive 18 times more revenue than broadcast emails . According to HubSpot, personas increase the number of people who click on the content delivered in your emails by 14%. . Website traffic is increased by 210%.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Business Brainz

OCTOBER 14, 2021

Personalized emails improve clickthrough rates by 14%, conversion rates by 10%, and drive 18 times more revenue than broadcast emails. According to HubSpot, personas increase the number of people who click on the content delivered in your emails by 14%. . Website traffic is increased by 210%.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Little to no social engagement. Poor post metrics. 7) Cluster content.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

OCTOBER 27, 2010

If you think social media marketing has no impact on PPC performance, think again. According to the researchers at MarketingSherpa , across the board active social media marketers had better PPC results than their non-social media user counterparts. Connect with HubSpot : Are you a PPC junkie?

PPC 28

PPC Social Media Social Marketing Clickthrough 28

Porch Group Media

AUGUST 31, 2021

Take a look at these additional statistics: 4 out of 5 marketers said they’d rather give up social media than email marketing. According to HubSpot, 46 percent of all email opens now occur on mobile. HubSpot) Even Amazon, with its 90% retention rate and 100 million customers, loses around 10 million subscribers a year to churn.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Hubspot

SEPTEMBER 24, 2012

Here's the thing: Social media timing matters. In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

OCTOBER 15, 2020

So, why do people use rich media ads? Well, rich media ads are engaging and dynamic in a way that other ad types aren't. They usually lead to more interaction, increased conversions, and a higher clickthrough rate. Rich media ads are a great way to create a better user experience. Track and measure success.

Paid Search Agency 101

Paid Search Agency Ads Media Banner Ads 101

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. Quality Score.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

OCTOBER 19, 2012

social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. and drudged up some of the most common social media myths out there. Or Pinterest?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

DECEMBER 19, 2012

Social media continues to rain data onto the market. Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. A Word on Social Data. Before we get to the list, let's review what exactly social data is.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Strategic-IC

DECEMBER 4, 2017

Use clear, actionable text to encourage clickthrough. Promotion channels typically include: Social Media: Social messaging (LinkedIn, Facebook, Twitter and more) is an important aspect of an inbound campaigns; with the right messages in the right places, you have the opportunity build trust, awareness and gain clickthrough to your content.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Hubspot

MAY 13, 2013

HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). He is also the author of APE, What the Plus!,

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Our open rates average 30%. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

PureB2B

FEBRUARY 6, 2018

In fact, 80% of B2B leads come from LinkedIn—a tell-tale sign that CXOs need to expand their social media. With every other marketer reaching out on social media channels , merely connecting to prospective customers is not enough. Social media is about fostering one-to-one communications with individuals.

Lead Generation 62

Lead Generation Marketing AI Lead Ranking Lead Scoring 62

Hubspot

JUNE 30, 2020

Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. Why Use a Social Media Report? Social media doesn't just affect marketing.

Social Media 93

Social Media Template Media Contingency Planning 93

Hubspot

AUGUST 28, 2014

Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads from HubSpot. Source: 2014 Hubspot & Linkedin Survey ). Personalised emails improve clickthrough rates by 14% and conversion rates by 10%. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ).

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Hubspot

MARCH 6, 2014

Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. Note: If you''re using HubSpot, this is as simple as adding your Google+ profile URL to your author profile.). SEO Social Media'

Google 28

Google Clickthrough Marketing Websites Domain 28

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. According to Advanced Web Ranking , the first position in Google search results achieves an average clickthrough rate of 31% internationally. clickthrough rate. How Does AMP Impact SEO?

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

AUGUST 16, 2018

And, rightly so: It’s arguably the most important type of PR-related media that you should be focusing on because you have total control (unlike the other two tactics). Owned media can range from: Social media posts. People writing about your brand or products are likely to reference owned media in their own coverage.

Public Relations 99

Public Relations PR Work Management Marketing Management 99

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

MAY 25, 2015

According to a HubSpot survey , companies with 30+ landing pages on their website generated 7X more leads than companies with 1 to 5 landing pages. In a study HubSpot did on engagement rates of thank you emails versus non thank you emails, kickback emails doubled the engagement rates (opens and clickthroughs) of standard marketing emails.

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Hubspot

AUGUST 25, 2014

Here''s what a link post looks like: Post by HubSpot. Here''s what a photo post that includes a URL in the caption looks like: Post by HubSpot. Social Media' In link format, users see additional information about a link like a headline and meta description. They just have a photo and a caption that contains a link.

Facebook 28

Facebook Clickthrough Click Rate Display 28

Hubspot

JANUARY 26, 2017

However, it’s important to tailor your content to different audiences where they consume content , whether it’s on social media or YouTube or guest posts on other blogs, to keep earning traffic and links from a variety of sources in Google search. 2) Evolve your keyword targeting strategy. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

DECEMBER 23, 2019

In addition, after Facebook went public and had pressure to monetize their platform, the social media giant turned to a paid-only ad-revenue model. Check out HubSpot's 11 Soundless Videos We Love (And Why). According to WordStream, for example, almost half of Facebook users watch at least one hour of Facebook videos every day.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Hubspot

SEPTEMBER 24, 2012

It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. Figure out which day delivers the best open and clickthrough rates for your email sends. Is this the best idea?

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

AUGUST 13, 2014

Here at HubSpot, we found that to be true for our audience -- we did a simple A/B test on five highly trafficked landing pages, and we found that removing navigation links increases conversion rates. Social proof can take many forms: Quotes, embedded social media posts , testimonials. No Navigation.

Landing Pages 28

Landing Pages Practices Clickthrough Best Practices 28

Hubspot

DECEMBER 19, 2014

Whether you''re prepping a social media post, designing a landing page, or drafting an email, visuals are an effective way to enhance the performance of your marketing initiatives. In fact, HubSpot data shows that photo posts on Facebook generate 55% more Likes than the average post. 75 Free Stock Photos (Assorted).

Work Management 28

Work Management Marketing Management Copyright Landing Pages 28

Hubspot

AUGUST 5, 2014

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Since it’s based in Excel, you and your team can customize it and use it with HubSpot or any other email platform. Ex: Lead generation, clickthroughs, event sign-ups.

Planning 28

Planning Template Email Marketing Campaigns 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. For example, you might have analytics for your email marketing over here; social media marketing analytics over there, there. What are your company's typical email clickthrough rates? But boy, has that changed.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

AUGUST 13, 2014

According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. To learn more about marketing automation misconceptions, check out this post on the HubSpot blog: " 5 Dangerous Myths About Marketing Automation.". Marketing automation is only for email.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hubspot

FEBRUARY 18, 2015

For example, if you were displaying ebooks on the topic of social media, your "See More URL" could be a page displaying all your social media-related ebooks. Early results and case studies have suggested that Multi-Product Ads are leading to above-average clickthrough rates and below average cost per click.

Facebook 28

Facebook Paid Search Agency Ads Clickthrough 28