Hubspot

JANUARY 5, 2017

Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. Seriously, stop.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Localized SEO Tools. Email Workflows.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

JUNE 29, 2017

If so, I’m guessing you didn’t see great open or clickthrough rates. When people attend a conference or another type of in-person event, they’re typically off email and in learning and networking mode. The message contained a HubSpot Meetings tool link to the rep’s calendar in case the attendee wanted to set up time onsite.

Facebook 78

Facebook Broadcasting Click Rate Case Studies 78

PureB2B

FEBRUARY 6, 2018

Ramp Up Social Networking and Personalize Connections. To reinforce the “humans” behind your brand, be sure to send personalized connection requests and messages to cut through the noise of spam and irrelevant marketing. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

OCTOBER 17, 2012

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. In a nutshell, better segmentation and personalization in your marketing leads to better results. At HubSpot, we define our lifecycle stages as the following: Subscriber. Think Amazon.com, for instance.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Hubspot

MAY 25, 2015

A great way to test out where you are is to try a tool like Marketing Grader , which evaluates your lead generation sources (like landing pages and CTAs), and then provides feedback on ways to improve your existing content. Keep it simple -- and try a tool like Canva to create images easily, quickly, and for free. How does it work?

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

DECEMBER 23, 2019

Remember, your CTA in the video should ultimately urge the person to click the CTA button below the video. Common tools that our team uses is Abduzeedo.com and Pinterest to share ideas when formulating mood boards. A great tool that you can use is Lumen5. The CTA of the video and the Facebook video ads should tie together.

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Paid Content Facebook Video Marketing Paid Search Agency 100

Hubspot

APRIL 23, 2018

But first, enter your website into HubSpot's Website Grader -- this will give you a general overview of your website's strengths so you can gauge your focus on each of the assessments that follow in this article. Tools like Google's Webmaster Tools or Xenu's Link Sleuth can be very helpful for this. How'd you do?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

SEPTEMBER 14, 2012

Just about three months ago, we learned about and reported on Facebook's tests of a new ad targeting tool called Facebook Exchange. As a whole, the data seems to indicate that FBX ads may be less expensive and generate higher clickthrough rates. And as of yesterday, Facebook announced that Facebook Exchange is officially out of beta.

Impressions 28

Impressions Paid Search Agency Facebook Ad Exchange 28

Hubspot

AUGUST 13, 2014

According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. To learn more about marketing automation misconceptions, check out this post on the HubSpot blog: " 5 Dangerous Myths About Marketing Automation.". It''s definitely plausible. (In

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hubspot

AUGUST 5, 2014

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. We use it as an all-in-one checklist, calendar, and communication tool. Since it’s based in Excel, you and your team can customize it and use it with HubSpot or any other email platform.

Planning 28

Planning Template Email Marketing Campaigns 28

Hubspot

JULY 8, 2020

Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. You can go about this practice yourself, but here are some social listening tools to lend a hand. Beyond text, visuals are also a helpful tool to use since images and videos can speak louder than words.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

SnapApp

APRIL 4, 2018

With so many tools out there, marketers are now able to measure anything. . . Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Common tool used: Salesforce. . . #6:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

SEPTEMBER 11, 2014

Whether these conversations happen via email, text, or social media, it''s imperative to make sure that you say the right thing at the right time to the right person -- otherwise your relationship could take a turn for the worse. 3) Get Personal. Personalizing your emails is a sure way to make the reader feel special.

Lead Nurturing 28

Lead Nurturing Email Marketing Lead Scoring Lead Ranking 28

Hubspot

JULY 15, 2013

Often, it''s simply the file name of the image -- which may or may not be relevant to the person seeing the alt text. Note : Other email service provider will have very similar processes, but we''re going to use HubSpot''s Email tool for tutorial purposes. How to Add Alt Text to Your Images in Emails. And that''s it!

Clickthrough 28

Clickthrough Tips Display Act-On 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. How to Find Your Personal Sweet Spot.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

SEPTEMBER 21, 2016

With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. For instance, a call-to-action on an ad might be susceptible to a higher clickthrough rate (CTR) when it's red as opposed to blue. 3 ) Dig into your CRM.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. That's where the following tools come in handy -- they'll help you flesh out your keyword research. Top Keyword Research Tools to Try. Note: This tool is still in beta.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

MARCH 19, 2013

Calls-to-action (CTAs) are one of the most critical inbound marketing tools. 20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. By stating the value of what the visitors will receive by clicking the button, you will reduce anxiety and friction and, thus increase clickthroughs.

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. It's no wonder data can be such a headache -- you need to have the right tools in place to collect it! What are your company's typical email clickthrough rates? But boy, has that changed. 3) Establish Benchmarks.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

JANUARY 31, 2014

In HubSpot''s software, for example, all of this is easy to set up due to the integration among our Blogging , Email , Marketing Automation , and Contacts tools: Anatomy of a Welcome Email. As always, feel free to test variations of your subject lines and sender names to determine what works best to generate clickthroughs.

Opt-out 28

Opt-out Opt-in Marketing Automation Services Trigger Marketing 28

Hubspot

OCTOBER 18, 2012

While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice. Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails. 2) Optimize Your Thank-You Emails.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JANUARY 9, 2014

Assuming you have enough data on contacts to segment them properly, you''ll want to be sure to aptly construct segments to be able to send them personalized content. For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. Why is segmentation important? All leads in the United States.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

JANUARY 14, 2013

And to do so, you need a social media manager who not only knows social media platforms like they know the alphabet, but who also knows how to develop strategies for various social networks, track the right metrics, and integrate the best tools and practices on those platforms. Do you know what it takes to grow an online community?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 19, 2020

In this blog post, we'll highlight what you should be experimenting with and which tools can help you. Fewer form fields usually leads to a higher conversion rate, but you should always test asking the bare minimum versus asking for every personal detail -- and somewhere in between. are you ready to run some big, exciting tests?

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

FEBRUARY 19, 2013

In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. We used a lot of different marketing tools -- an analytics tool, a CRM system to tap into our sales team's data, an email marketing tool, a landing page tool, a blogging platform, a social media tool, etc.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

OCTOBER 24, 2012

And if you have attracted some subpar inbound links in the past, consider using Google's new Disavow tool to help clean up your online reputation. Time on Site: Keeping track of time on site using a web analytics tool like Google Analytics is a good way to get insight about whether people like consuming your content.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

OCTOBER 27, 2016

In the offer redemption area, we can go a bit deeper and also calculate our CPA (cost per acquisition) for each person who redeems the offer. Chelsea Hunersen , Social Media Manager at HubSpot : The principles of creating a good post and grabbing attention are the same no matter what the medium. 8) Don't fixate on vanity metrics alone.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Hubspot

FEBRUARY 2, 2017

LinkedIn is a highly valuable tool to network with like-minded professionals. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. The copy should be relevant both to the person viewing the ad, and the offer or page to which you're sending them.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

SEPTEMBER 11, 2013

But the customizable nature of LinkedIn Today -- due to the ability of users to follow selected Influencers as well as to focus on specific topics, industries, etc. -- means that LinkedIn Today can be (almost) all things to all people, because every person gets to decide “what” his or her LinkedIn Today delivers. A View From the Inside.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

MARCH 6, 2017

AdWords provides data about completed views, partial views, if the video drives channel subscriptions, clickthrough rates on CTAs, views sourced from a user sharing the content, and views on the brand's other content that can be attributed to a person initially viewing a video ad. Advanced Targeting. 4) Drive people to buy with cards.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

MARCH 22, 2013

How this works technically will depend on which ESP you're using -- if you're using HubSpot software, for instance, you can easily A/B test different elements of your emails , including subject lines, sender names, links, and body content. 2) Engagement Through Personalization. and a Smidge of Negativity. Image credit: Jetske19.

Opt-out 28

Opt-out Email Marketing Opt-in Clickthrough 28

Hubspot

AUGUST 31, 2015

Unlike static text, the swipe motion used to provide recipients with a look "under the hood" of their email tool is eye-catching and encourages you to take a deeper dive into the rest of the content. Here's another great example from Litmus of animation being used to create more interesting email marketing design. 8) UncommonGoods.

Email Marketing 28

Email Marketing Examples Campaigns Work Management 28

Hubspot

DECEMBER 31, 2012

Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? If you’re not sure where to begin, for starters, HubSpot would love to help! If you’re not sure where to begin, for starters, HubSpot would love to help! What marketing resolutions do you want to make?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JUNE 1, 2015

The first is to use tools like Google Trends. This tool will show you the trend in searches for that keyword or phrase. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). For starters, you can use tools like Canva to create images that people can use to share your post on social media.

Traffic 28

Traffic Outreach Content Tips 28