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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

Quick Takeaways: Too many content marketers still don’t measure their content’s ROI. Remember, even though we use information and advice to build trust, our ultimate goal is to bring value to our business. Measuring content ROI is the best way to learn how much value we bring to the table. Start with Your Current Numbers.

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6 SEO KPIs Every Search Marketer Should Know

Hubspot

Aja Frost, the head of SEO content at HubSpot, says, "Any metric—in isolation—can be misleading. For example, HubSpot's SEO team used to obsess over organic traffic. and leads and signups weren't following sessions.". For HubSpot, we track content leads and user signups in addition to organic traffic.

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Customer Experience Email Marketing Tips

SendX

Now, when applied to email marketing, chatbots can significantly increase interaction, reaction rate, and content delivery. Here, we will take a look at how chatbots and email marketing work in conjunction. In fact, personalizing your emails by segmenting your prospect lists in this way can also improve your clickthrough rate by 100%.

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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Hubspot

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who's really interested in your product and who's just starting to look around. That's where lead scoring comes in.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . .

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12 Benefits of Email Marketing Your Marketing Team Must Know

Hubspot

In fact, emails that include the first name of the recipient in their subject line have a higher clickthrough rate than those that don't. In fact, this is one of the best ways to calculate your Net Promoter Score (NPS). This score helps you find out the percentage of customers who are brand ambassadors and the ones who are detractors.

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The Beginner's Guide to Conversion Rate Optimization (CRO)

Hubspot

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. of new customers ÷ lead to customer close rate % = lead goal.