Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Download this ebook for an in-depth explanation of Vaughan's research. ).

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

APRIL 17, 2014

If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. This is especially true when it comes to social media cover photos. Need some help formatting all of the banner and cover images for your social media profiles? Preview image: 51 x 51.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

MAY 25, 2015

Here's a quick overview: The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing page, which includes a form used to collect the visitor's information. c) The Thank-You Pages. The result?

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

PureB2B

FEBRUARY 6, 2018

In fact, 80% of B2B leads come from LinkedIn—a tell-tale sign that CXOs need to expand their social media. With every other marketer reaching out on social media channels , merely connecting to prospective customers is not enough. Social media is about fostering one-to-one communications with individuals. Start Video Marketing.

Lead Generation 62

Lead Generation Marketing AI Lead Ranking Lead Scoring 62

SnapApp

APRIL 4, 2018

Orbit Media | Co-founder and CMO. . . Email open and clickthrough rates. Landing Page Performance (views and conversions). For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . OK - let’s dive deeper. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. clickthrough rate. How Does AMP Impact SEO? Easy, right?

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

DECEMBER 19, 2014

Whether you''re prepping a social media post, designing a landing page, or drafting an email, visuals are an effective way to enhance the performance of your marketing initiatives. 2) On Your Landing Pages. Everyone knows "a picture is worth a thousand words" -- and this particularly rings true for landing pages.

Work Management 28

Work Management Marketing Management Copyright Landing Pages 28

Hubspot

AUGUST 13, 2014

According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. And it''s about more than writing blog posts and setting up landing pages and generating leads. And 74% of these customers experienced this revenue increase within 7 months.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hubspot

APRIL 21, 2014

We have traffic data, conversion data, lead data, email marketing data, social media data. Compare this amount to traffic coming to other pages of your site, or through sources other than direct traffic. If you''re a HubSpot customer, you can use HubSpot''s Source''s report to help you get this insight. the list goes on.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Hubspot

AUGUST 5, 2014

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Since it’s based in Excel, you and your team can customize it and use it with HubSpot or any other email platform. Ex: Lead generation, clickthroughs, event sign-ups. Ex: Name, Company Name.

Planning 28

Planning Template Email Marketing Campaigns 28

Hubspot

AUGUST 13, 2014

The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Media Relations. These result when media outlets invite company executives with a very specific expertise to write for them. Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. Step 2: Create a Blog Subscription Landing Page. A landing page ! Tip: Optimize Your Landing Page.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

OCTOBER 18, 2012

Thank-you emails, or the automated messages triggered when visitors convert on your landing pages ! While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice. 3) Make Your Thank-You Emails Social Media-Friendly.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

MARCH 19, 2013

Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. 20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. 20 Critical Do's and Don'ts for Compelling Calls-to-Action.

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

APRIL 7, 2014

Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Over the course of a month, I ran a test where I added these slide-in CTAs to ten of HubSpot''s highest-trafficked blog posts. Replace the red URLs with your own landing page and image path URLs. <div

CTR 28

CTR Landing Pages Click Rate Clickthrough 28

Hubspot

SEPTEMBER 21, 2015

When I first got started blogging, I would get really hyped up when people shared my posts on social media. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. That's bad engagement -- but you wouldn't be able to tell based on page views alone.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

NOVEMBER 15, 2012

To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post. And feel free to get creative.

Facebook 28

Facebook Generation Clickthrough Sample 28

Hubspot

JULY 26, 2011

This is a guest blog post written by Jim Ducharme, a social media professional and online marketing consultant who helps companies use an integrated approach to their online marketing. Email is just one social media channel and smart marketers cross promote their email marketing across all. L – Landing Page.

Landing Pages 28

Landing Pages Clickthrough Newsletter Mobile Marketing 28

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. It could make your email seem more personal, improving clickthrough rates.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

JANUARY 31, 2014

This is particularly important when users opt in to your blog through more indirect methods, like check boxes on landing pages. In HubSpot''s software, for example, all of this is easy to set up due to the integration among our Blogging , Email , Marketing Automation , and Contacts tools: Anatomy of a Welcome Email.

Opt-out 28

Opt-out Opt-in Marketing Automation Services Trigger Marketing 28

Hubspot

FEBRUARY 19, 2013

We used a lot of different marketing tools -- an analytics tool, a CRM system to tap into our sales team's data, an email marketing tool, a landing page tool, a blogging platform, a social media tool, etc. Forms & Landing Pages. A Modern Marketing Era. Context You Can Apply. Context You Can Gain.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. 3) I will become an active contributor to social media by posting articles to my company’s social channels. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JANUARY 9, 2014

The well-designed landing pages with attractive CTAs. The well-rounded social media presence. For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. Leads that converted on an offer about social media. You know: the sleek, mobile-optimized website design.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

AUGUST 19, 2014

While brand new content will get that initial surge of views from direct traffic, email, and social media promotion, it takes time for content to generate ample traffic from search. If you''re updating an offer like an ebook, use the same landing page/URL -- just update it to reflect any changes to the ebook.

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. For example, you might have analytics for your email marketing over here; social media marketing analytics over there, there. What are your company's typical email clickthrough rates? But boy, has that changed.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

MARCH 6, 2017

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. You could link to a landing page, product page, information page, career page. The end result? A blockbuster brand or product video. 5) Create calls-to-actions.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

OCTOBER 24, 2012

Granted, there are people who are spammers in social media, too, but those people are usually a different type of spammer -- their end goal is not to get their website ranking higher in search results. Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page. 3) Establish the Ad's Media and Format. Hit "Next," and then, the fun begins.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

FEBRUARY 28, 2014

A small company looking to leverage the power of social media to grow their sales? Or maybe you have an impressive record of using social media to drive sales growth. Think about campaigns you''ve run, social media successes, ideas you developed, etc.). Will you be a specialist or a generalist? Who is the employer?

Work Management 28

Work Management Paid Search Agency Marketing Management Clickthrough 28

Hubspot

JANUARY 14, 2013

1) Social Media Manager. I f you aren't one of those businesses, it's time to ramp up your social media efforts. Job Description: Do you tweet, share, and post to social media in your sleep? Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Have you heard?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Social media was all the rage, and blogging was, well, old and worn out. 2) Blog posts give you extended reach through social media. Of course not.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

JANUARY 7, 2013

You’ll have to call your IT team in to make changes, wait days or weeks for a design agency to modify anything, and even pay hundreds of dollars just to create a landing page. If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

MAY 28, 2015

High Clickthrough with Low Conversion Rates : Indicates a flaw in your funneling or in your landing pages. Even if your total conversions look good in absolute numbers, advertisers don’t want to drop content in a pool of unqualified, vaguely interested viewers. Putting It All Together.

Advertisements 28

Advertisements Advertising Marketing Websites Design 28

Hubspot

JANUARY 29, 2015

Here''s how retargeting works : It allows you to show targeted ads to potential customers via search, social media, and other websites. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Consider HubSpot. This can also work well for events.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. HubSpot customers, you’re covered.). 6) Targeted outreach to industry blogs.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Marketing Qualified Leads 28