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What is CTR and 7 Things You Must Know to Improve It

Outbrain

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Ad Clicks ÷ Ad Impressions = Clickthrough Rate. Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR?

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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization The SEO industry is worth $80 billion Currently, Google holds 86.86% of the global search engine market (Statistica) According to 75% of people never go past the first search results page (DemandSage) Ranking at the No 1 position on Google results in a 39.8%

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

There are many social networks you can advertise on, but here are four of the most common: Facebook. billion users and over 900 million visits a day — Facebook has the largest audience available, which makes it a fit for businesses large and small. Advertisers must use their Facebook ad account to create Instagram ad campaigns.

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The Ultimate Guide to PPC

Hubspot

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? That doesn’t mean you should ditch all SEO efforts completely — your paid advertising should complement your SEO strategy as opposed to replace it. Facebook Ads.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Email open and clickthrough rates. Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. CTR, Unique CTOR, Forwards/Shares and links clicked on. We use Moz to analyze and optimize content for SEO. Email Clickthrough % (as a grade of topic depth, content format). Adam Honig.

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On-Page SEO Checklist: How to Fully Optimize Your Posts

Optinmonster

Our on-page SEO checklist can help you rank higher on search engine results pages (SERPs). SEO (search engine optimization) is constantly evolving, but on-page SEO will always be a critical part of getting seen online. In this article, we’ll share the exact on-page SEO checklist we use to optimize our own WordPress posts.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

The High Clickthrough Rate Game for Content Remarketing. Increase the effectiveness of search engine optimization (SEO) and content marketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in.