Launch Marketing

JUNE 20, 2018

If your organization provides a service or product that caters to a local audience, you’ll want to maximize online exposure to drive these prospects to your website and aim to convert them into customers. It also appears at the top of your web browser in the tab, as well as in social networks when users share content. Services offered.

Startups 54

Startups Tactics SEO B2B 54

Hubspot

APRIL 23, 2018

Website audits usually evaluate a site not only for its content, but also for its technical performance. keyword stuffing, exact match anchor text links, etc.) throughout the content of your website. You should also audit the content you're publishing to ensure it's actually solving your visitors' problems.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

FEBRUARY 25, 2014

There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. For this article, I''m going to talk about how to add those keywords to your website once your research is complete.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

JUNE 1, 2015

Most of us publish blog posts the same way. We then hit publish. Luckily, there are some things you can do to extend the shelf life of our content. Luckily, there are some things you can do to extend the shelf life of our content. 10 Techniques for Keeping Your Content Alive Longer. It stinks, right?

Traffic 28

Traffic Outreach Content Tips 28

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . It will tell you how many leads were actually closed into paying customers. 8: Customer Acquisition Cost (CAC). . It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

NOVEMBER 21, 2016

In short: AMP was designed so publishers could build web pages that load more quickly on mobile devices. AMP enables content to load near-instantaneously by removing JavaScript from the page. AMP enables content to load near-instantaneously by removing JavaScript from the page. Another benefit of AMP is content visibility.

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Act-On

FEBRUARY 26, 2024

This ensures that your ads are only visible to the relevant people at General Mills. Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. In other words, can the advertiser address a certain type of user or customer with an ad campaign?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Hubspot

APRIL 15, 2014

The key to coming up with the right idea and preventing it from giving you writer''s block is to choose a topic that is A) relevant and interesting to your target audience, and B) comfortable for you to write about. The content is slightly off-brand. The content might open up the business for unnecessary criticism.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Tomorrow People

MARCH 22, 2018

Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? For content marketers, strategy is a practical part of their marketing. When thinking lead generation websites for content marketing, think process not points. Why processes?

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Hubspot

SEPTEMBER 25, 2015

Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. Thanks to ad exchanges and real-time bidding, advertisers can choose to bid only on ad space that is relevant to them, based on the targeting criteria of the audience.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Content Standard

MARCH 7, 2023

Over the past 25 years, we’ve gone from unleashing their vast potential to a time when we take for granted that all things are now “Google-able” and “Bing-able,” giving Alphabet and Microsoft direct, disproportionate power and influence over online behavior, content consumption, and culture. Got all that?

Marketing AI 99

Marketing AI Paid Content Search Marketing Paid Search Agency 99

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Shopping Best Practices: “Tailoring Your Shopping Campaign Programs to Your Customers” by Jared DeSisto. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Optinmonster

AUGUST 18, 2022

On-page SEO is the process of optimizing the content and HTML source code of a page to rank better. On-page SEO is one of the major categories of SEO ranking factors, along with off-page SEO, technical SEO, and content SEO. On the other hand, off-page SEO would be like the weekly ads mailed to customers. What is On-Page SEO?

SEO 123

SEO Optimization Lead Scoring Lead Ranking 123

Optinmonster

NOVEMBER 13, 2019

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Google uses keywords as an important SEO ranking factor. Interested in a specific keyword research tool?

Keywords 79

Keywords Paid Content Traffic Research 79

Hubspot

APRIL 3, 2013

And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Online ads in any flavor, on the other hand, simply aren't shareable in the same manner as blog content. The Blog Post as the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!

Amazon 110

Amazon Paid Search Agency Cost Per Click Top of Funnel 110

Tomorrow People

JANUARY 7, 2021

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. Content created to pull users in, not be pushed out. For marketers, strategy is a practical part of marketing.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Convince & Convert

APRIL 14, 2015

.” So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. For example, here are some things effective blog editors do: You plan awesome content. You complement your posts with visuals and free content. You share your content with social media.

Efficiency 161

Efficiency Planning Process Work Management 161

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Usually, people will publish a story with a set number of steps or tips. Being a Debbie Downer can come in handy with your titles.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

MAY 3, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Want to learn how to apply blogging and other forms of content marketing to your business? What Is a Blog?

Template 101

Template CMS Development Domain Buyer Personas 101

Moz

MAY 6, 2019

Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

APRIL 30, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Want to learn how to apply blogging and other forms of content marketing to your business?

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Unbounce

JUNE 17, 2020

When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. Let’s imagine that you’ve just published a shiny new ebook. As soon as someone visits your landing page, they should be able to tell that your ebook is relevant to them. But what if it’s not so clear?

Landing Pages 145

Landing Pages Work Management Top of Funnel Marketing Management 145

Hubspot

MAY 1, 2015

I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” Instead of just trying to get hits I decided to answer a real question that a real potential customer had asked me.

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Hubspot

DECEMBER 11, 2015

Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. 1) Conducting Keyword Research. Buyer-intent keywords.

Relevance 28

Relevance Lead Scoring Lead Ranking Buyer Intent 28

QuanticMind

OCTOBER 31, 2016

Now that right-rail ads are a thing of the past, PLAs are arguably the biggest winner in paid search, with top placement on search engine results pages (SERP) and massive clickthrough rate (CTR). Still, your day-to-day approach to Google Shopping matters, which means keyword stuffing and pop-up windows are both to be avoided!

Google 40

Google Advertising Agencies Paid Search Agency Mobile Advertising 40

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. But unsubscribes are most often the result of people thinking, 'This content is just of no use to me.'

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

OCTOBER 16, 2012

In the world of inbound marketing, your content is your business and your calling card. But for content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience. In SEO -- and all of inbound marketing for that matter -- content is king.

Copywriting 28

Copywriting SEO Planning Clickthrough 28

Hubspot

FEBRUARY 2, 2015

You can check your visits, leads, and customers from all of your marketing activities. This metric gives you a good idea of how well your website is doing at attracting visitors (who are hopefully potential customers for your business). Maybe they should just write more content to influence organic search. Inbound Links.

Paid Content 28

Paid Content Cost per Lead Clickthrough Paid Search Agency 28

Hubspot

APRIL 24, 2015

As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. But if you really want to ship remarkable, high-quality content , you can't afford to overlook the proofreading and editing process. Topic Selection.

Clickthrough 28

Clickthrough Paid Search Agency Keywords Landing Pages 28

Hubspot

AUGUST 19, 2019

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. However, few marketers can say they've created a piece of content so effective that it completely changed the course of their business. Content marketing is a numbers game.

Viral Marketing 76

Viral Marketing Paid Content Campaigns Tips 76

Hubspot

NOVEMBER 29, 2016

As search engine results pages become more crowded, your chances of ranking for a popular industry keyword -- such as "yoga" -- begin to diminish. An increased number of long-tail keyword variations that are regularly searched within a topic. From there, marketers should ask questions to determine the specific angle of their content.

Validation 28

Validation Process Long Tail Marketing Lead Scoring 28

Hubspot

DECEMBER 10, 2014

There’s no sense in waiting until the last minute to have blogs to publish. Get ahead by having a few blogs written for 2015 so you can take that vacation you’re planning, knowing that the blog content is taken care of. 5) Find SEO keyword opportunities. A usability test will give you real feedback from potential customers.

Marketing Budget 28

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 28