Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Optinmonster

JUNE 4, 2021

Do you want to send emails at the right time so more people read your marketing messages? The right timing can largely affect your campaign’s open and click-through rates. In this post, we’ll share the best time to send emails based on recent marketing statistics. Best Time to Send Marketing Emails.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Optinmonster

APRIL 15, 2024

Reduce cart abandonment and increase conversion rates by engaging with visitors before they leave your site. Integrates with all major email service providers (ESPs) so you can easily collect leads for your email marketing. Figure out issues slowing down your lead generation , conversions, and sales. Grow your email list.

Customer Surveys 79

Customer Surveys Marketing Websites Marketing Management Template 79

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? This article uncovers how to develop creative assets that trigger different activities in various brain regions while aligning with your business strategy.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 131

Martech

JANUARY 8, 2024

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. Apple’s most recent initiative, Private Click Measurement on iOS 17 , is a step in the direction of controlling tracking parameters that marketers have relied on for years.

Analytics 123

Analytics Privacy Privacy Policies Privacy Protection 123

Martech

MAY 24, 2024

Lots of things can put you on the wrong side of the law, whether it’s violating an ISP rule or annoying your subscribers and customers. From deliverability to engagement to ethics to ISP rules, there is nothing good about buying a list. All-image emails give you no opportunity to market to customers with images blocked.

RFP 115

RFP Deliverability Blast Campaigns Budget Programs 115

Optinmonster

JANUARY 27, 2022

But if you are ready to get right to creating, click here to jump to the tutorial! Just a few clicks and your lightbox popup is live. MonsterLink : boost engagement by showing offers based on what buttons and links your visitors click. Click here to get started ?. Point and click. What is a Lightbox Popup?

Display 113

Display Trigger Marketing Rules Lead Scoring 113

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. A marketing rule of thumb suggests that a customer needs to be exposed to a brand seven times before they can make a purchasing decision.

Cost per Lead 337

Cost per Lead Urgency Marketing CPL Landing Pages 337

Martech

FEBRUARY 20, 2024

While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. One-click responses like “yes” or “no” minimize effort, encouraging action. Reduce friction. Are direct.

Urgency Marketing 100

Urgency Marketing B2B Allocation CAN-SPAM 100

Martech

MARCH 6, 2024

With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy? Now, it should be hassle-free, with a one-click solution. Deep intent data can boost conversion rates from 6% to 10% , per Gartner.

Outreach 105

Outreach Effectiveness CAN-SPAM Domain 105

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Inbox Insight

MAY 24, 2024

Try to negotiate discounted rates for higher lead volumes. Discuss what happens if leads don’t convert at expected rates – will unused leads roll over month to month? This alignment is crucial for delivering leads that convert at a high rate and maximize the return on your investment.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Optinmonster

JULY 30, 2021

Do you want to trigger a popup when a visitor scrolls the page? And if you add a lead magnet, discount, or any kind of incentive, you can skyrocket your conversion rates. And with the right WordPress plugin, scroll-trigger boxes can help in the following ways: Target people at the right time and place. Let’s get started.

Conversion 87

Conversion Best Practices Bundling Trigger Marketing 87

Martech

DECEMBER 13, 2023

Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. AI summaries and image generators have now become commonplace.

CMS Development 107

CMS Development SEO Trends API 107

Optinmonster

OCTOBER 22, 2020

Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? Before we do, though, let’s get clear on what mobile conversion rate optimization is and why it matters. What is Mobile Conversion Rate Optimization? Use Mobile Marketing Best Practices. Ready to dive in?

Conversion Rate 134

Conversion Rate Conversion SMS Mobile Marketing 134

Optinmonster

OCTOBER 2, 2020

But if you’re using Wix for your online business, you’ll still need all the classic marketing tools–a lightbox popup included. Many targeting rules that make the difference between an annoying popup and an engaging one simply aren’t offered. Lightbox popups can be an excellent way to: Greet new customers.

Trigger Marketing 96

Trigger Marketing Template Rules Display 96

Optinmonster

AUGUST 10, 2020

But before we do, let’s take a look at what Bronto is and how it can help your marketing strategy. Bronto is an email marketing tool that helps you increase profits and streamline your marketing process. But one of Bronto’s core products is being an email service provider for marketers. What Is Bronto?

API 93

API Trigger Marketing Template Intent 93

Optinmonster

AUGUST 3, 2020

Email marketing can be one of the best ways to generate revenue for your company. And if you use Drip, then you already have one of the best email marketing tools available. Drip is an eCommerce marketing tool that helps businesses get to the next level: One of Drip’s core products is as an email service provider.

Trigger Marketing 92

Trigger Marketing Intent Template Autoresponders 92

Optinmonster

OCTOBER 21, 2021

The best scroll popup plugins not only help improve conversion rates, but they’re also easy to use , customizable , and (most importantly) effective. And before diving into this list, we wanted to remind you that we will only show plugins with a scroll trigger. Basically, you can get MORE from your marketing efforts in LESS time.

Personalization 87

Personalization Best Practices Trigger Marketing Work Management 87

Optinmonster

JUNE 22, 2020

Are you struggling to create a popup for your SMS marketing campaigns? Small businesses across the globe are embracing SMS marketing because it earns higher open rates than email. But first, let’s get clear on what SMS marketing is and why you’d want to get your customers’ phone numbers in the first place.

SMS 86

SMS API Trigger Marketing Template 86

Optinmonster

AUGUST 3, 2021

This means you can grow your email list at incredible rates! Our setup is incredibly easy and you can connect to ActiveCampaign in just a few clicks. Then all your new leads will automatically get sent to your ActiveCampaign account, so you can continue their user journey with automated triggers.

API 83

API Trigger Marketing Rules CAN-SPAM 83

Optinmonster

NOVEMBER 10, 2020

If you’re using iPost, you’ve already invested in email marketing. iPost is an email marketing platform that allows you to easily design emails and run automated email campaigns. So, where does an iPost popup fit into your email marketing strategy? You can change the text, colors, and layout with just a few clicks.

Trigger Marketing 83

Trigger Marketing Display Template Click Rate 83

Optinmonster

FEBRUARY 18, 2022

Are you looking to find the best ways to boost your email opt-in rates? There’s nothing more frustrating than spending lots of time (and money) on your website and email marketing platforms to have so few people signing up. Sometimes, increasing email opt-in rates takes time, but it doesn’t have to be complicated.

Opt-in 86

Opt-in Tips Opt-out Click Rate 86

Optinmonster

AUGUST 5, 2020

Do you want to increase your revenue and web traffic with SMS marketing? By the end of this article, you’ll learn exactly how to use popups to get mobile phone numbers for your SMS marketing campaigns. What is SMS marketing? SMS marketing is a strategy that allows businesses to send messages to customers via text.

SMS 102

SMS Marketing Websites API Click Rate 102

Optinmonster

OCTOBER 7, 2021

That way, you can add it to your marketing email lists. That way, you can continue to market your offers and products as you nurture the relationship over time. That’s a conversion rate of only 0.5 %. So, how do we up that conversion rate and start generating more leads? Click here to get started ?.

Traffic 73

Traffic Lead Scoring Lead Ranking Leads 73

ConvertKit

JULY 14, 2021

Higher open rates. So, it isn’t too surprising that almost 75% of marketers say personalization in email increases engagement. Addressing a subscriber by their first name at the start of every email is an easy way to try personalized email marketing. Below the first name, click “+ Add a New Field.”. More sales.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Optinmonster

SEPTEMBER 11, 2020

Email marketing remains one of the best ways for you to build better relationships with your customers and generate more revenue for your business. And yet, many marketers struggle with getting more subscribers on their email list. But before we do, let’s talk about what SendPulse is and how it can help your marketing strategy.

Contacts 74

Contacts API Trigger Marketing Intent 74

Optinmonster

NOVEMBER 20, 2023

Discount coupons have transitioned from the ancient days of newspaper advertising to today’s cut-throat world of online marketing. Coupon marketing hasn’t just survived the changing landscape of business over the last century. It triggers a sense of scarcity implying that the offer is about to expire soon.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Optinmonster

FEBRUARY 8, 2021

Discount wheel popups are an excellent way to improve user experience (UX) and your email marketing strategy. But creating these types of popups can be difficult, especially if you don’t have lots of time or energy to put into your marketing campaigns. Ready to get started? Now, let’s dive into the tutorial.

Trigger Marketing 83

Trigger Marketing Rules Custom Publishing Template 83

Optinmonster

MARCH 22, 2023

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. Instead, use OptinMonster’s scroll trigger to wait till they’ve scrolled a certain distance so you know they’re interested. Then, go to Display Rules – When should the campaign appear?

Examples 123

Examples Tips Cross-Selling Bundling 123

Optinmonster

OCTOBER 7, 2020

They can either: Click the small “X” button in the corner. Click on the original browser page they were viewing. Now, with that said, let’s be clear: most online marketers and website owners use the terms “modal popup” and “lightbox popup” interchangeably. And much more.

Terms and Conditions 83

Terms and Conditions Click Rate Template Trigger Marketing 83

BenchmarkONE

APRIL 14, 2020

In fact, one popup improved the conversion rates on his site by 17 percent! . They show up exactly before a customer clicks the back button. . The ideal exit trigger should have an overwhelming offer. Some marketers choose to create a popup with no opt-out option because of desperation. Click Here. Add to cart .

Lead Scoring 130

Lead Scoring Lead Ranking Leads Lead 130

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Optinmonster

OCTOBER 14, 2020

With an email marketing service like Mad Mimi, you can send bulk emails with updates about new content, products, or discount offers. Campaign triggers that show your popups at the right time when they’re more likely to subscribe. Name your campaign and click Start Building. And with less time and effort.

API 87

API Trigger Marketing Display Intent 87

Optinmonster

NOVEMBER 24, 2020

Jilt is an email marketing software built for online stores. Triggers: display popup campaigns based on your site visitor’s behavior. For example, Christmas Lite Show has reduced their shopping cart abandonment rate by 16.9% Now, you’ll need to name your campaign and click Start Building. Then, click on Optin View Styles.

eCommerce 92

eCommerce Trigger Marketing Urgency Marketing Template 92

Optinmonster

DECEMBER 18, 2020

Are you using Elementor for your site and want to add a button that triggers a popup? One of these features includes adding a popup that appears when users click a button or link. That’s why, today, we’re going to teach you how to make an Elementor popup that’s triggered by a clickable link.

Trigger Marketing 76

Trigger Marketing Template Click Rate Rules 76