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The Marketing Book Podcast: “The Power of Instinct” by Leslie Zane

The Forward Observer

In The Power of Instinct , marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. About the Author Leslie Zane has been turning the marketing industry on its head for the past 30 years.

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7 Cool Examples of Trigger-Based Marketing Emails

LeadSquared

Automated email marketing and trigger-based marketing emails go hand in hand. To maximize your content marketing benefits and increase return on investment (ROI), you can use trigger-based emails to get the visitors to return to your website. The triggers are dependent on customer interests and actions.

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Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement)

Adobe Experience Cloud Blog

Email marketing is like an old friend. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. Regardless of how people feel about email communications, many marketers’ email campaigns are failing to connect with customers. Past email clicks or opens.

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How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. ” Opens and clicks, for example, are very different metrics.

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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

Act-On

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

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2023 in review: Our 10 top articles on email

Martech

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. But your email design can also encourage your customers to click and convert. Learn smart ways to implement email automation.

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eCommerce Marketing Automation: 5 Strategies to Drive Sales

Optinmonster

Are you looking to streamline your online store’s marketing and boost sales? eCommerce marketing automation is the key. Here at OptinMonster, we’ve spent over 10 years helping small businesses automate their onsite marketing. In this guide, I’ll share 5 of the best strategies for ecommerce marketing automation.