The Marketing Book Podcast: “The Power of Instinct” by Leslie Zane
The Forward Observer
AUGUST 9, 2024
In The Power of Instinct , marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. About the Author Leslie Zane has been turning the marketing industry on its head for the past 30 years.
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