SmarkLabs

JUNE 12, 2023

Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows. Enriching Customer Journeys B2B marketing automation plays a significant role in creating personalized customer journeys.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This ultimately leads to higher conversion rates and stronger customer relationships.

Marketing Analytics Tools 127

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 127

Vidyard

MARCH 13, 2018

Amnesty International, Quorum Software, YMCA and others see record results in customer and donor engagement with personalized video powered by Vidyard. But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Only B2B

AUGUST 21, 2023

These systems can send personalized emails, follow-up messages, and content based on lead behavior and preferences. Automated Email List Building and Segmentation Automated email list building and segmentation ensure that leads receive relevant and personalized communication.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Outreach

JANUARY 12, 2021

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

Liveintent

APRIL 18, 2018

A report from Monetate shows returning customers have higher add-to-cart and conversion rates and lower bounce rates. Through automated, personalized, and action-based transactional emails, powered with dynamic product marketing. So, how do you harness the power of repeat customers? Cart abandonment emails.

Tactics 78

Tactics Email Marketing Cross-Selling Open Rate 78

Content Marketing Institute

MARCH 23, 2018

Click To Tweet. Last year, Forrester wrote an article on messaging apps published in Forbes, which includes a quote that should resonate with all of us who subscribe to CMI’s content marketing methodology: . Capitalize on opportunity for interactivity & personalization in 1-1 content delivery channel.

SMS 110

SMS Conversion Planning Paid Search Agency 110

Madison Logic

SEPTEMBER 21, 2023

There’s even a myth that you’re more likely to survive a plane crash than click a banner ad. It’s also a proven method for generating higher clickthrough rates, web engagement, and pipeline. Banner ads provide a visual and highly targeted way to deliver personalized messages and content to specific accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Using Personas increases email open rate 2-5 times (Forrester). SiriusDecisions).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Statista) 80% of businesses deem personalization as essential for growth. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. of all clicks. (Up

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

ClickZ

JULY 23, 2020

This pandemic has not only upended our personal lives, it has challenged the way we do business and changed the trajectory of the marketing industry for the foreseeable future. A strong marketing automation platform will allow you to build new, accurate buyer personas, segment your leads and personalize each and every customer experience.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Martech Advisor

DECEMBER 3, 2019

Unfortunately, most marketers don't know how their customers feel about advertising, according to Forrester. And it's vital that advertisers personalize messaging. Evaluate your data and personalize it. Consumers want personalized marketing that references their experiences, so marketers must be sure their messages are relevant.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. When airline KLM wanted to reach business people to promote their Worldwide Business class offerings, they were able to achieve a 33 percent watch rate on Linkedin.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Hubspot

JULY 15, 2020

Account Engagement is a first-party measure of which accounts are engaging with a business through activities such as email clicks, digital advertising impressions, website visits, webinar registrations, physical events attendance, blog post reads, and online product demos. The resounding answer? Go digital.

Demand Generation 95

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 95

Hubspot

MAY 16, 2017

With that staggering number in mind, it's not surprising that people are unsubscribing from emails at higher rates. It is this level of personalization and relevant engagement that will make people choose your brand versus your competitors. Consider that the average office worker receives 121 emails a day. What is Intent Data?

Intent Data 73

Intent Data Intent Lead Ranking Campaigns 73

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. When airline KLM wanted to reach business people to promote their Worldwide Business class offerings, they were able to achieve a 33 percent watch rate on Linkedin.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). It’s time to think beyond the inbox.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% Email Performance Trends. from 45.9%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” There’s power in its personalization. Monitor your subscription (and unsubscription) rates.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

Their favorite video content marketing has a 60% returning customer rate. Half of the clicks on SERPs go to the top 3 results. About 67% of clicks are directed to the first 5 results shown in search engines. More than half of Google searches (50.33%) now end without a click on a result. Marketingsherpa ). Optinmonster).

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Porch Group Media

AUGUST 3, 2021

Personalized email messages improve click-through rates by 14% and conversions by 10%. Personalized subject lines increase an email open rate by 26%. Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. without any personalization.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Litmus

JUNE 16, 2021

In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. Meaning—it’s easier to create more personalized experiences, optimize design and development, and improve results. Are your click-through rates being impacted by your audiences’ reading environments?

Eloqua 81

Eloqua Privacy Protection Aggregators Click Rate 81

Adobe Experience Cloud Blog

MARCH 20, 2017

Does your automation platform track open rates for push notifications and emails? We aren’t the only ones who came to this realization— Forrester explains that data-centric, behavioral messaging is a big part of mobile marketing today. Secret #4: You Can Personalize Non-Triggered Messages, Too. Secret #6: Check Your Work.

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

6sense

DECEMBER 10, 2021

CMO Casey Carey shared how Kazoo reimagined its demand-capture strategy to drive significantly higher account engagement, conversions, and win rates. 454% brand search clicks. +70% 21pp deal win rate. The Power of Personalized Experiences. Engaging customers with personalize ads, pages, content accordingly.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

SpotMe Blog

SEPTEMBER 22, 2022

Personalization. According to a pharmaceutical industry report by ECG Health , less than 20% of HCPs are getting personalized experiences. Personalizing your events for HCPs also involves giving them the option to choose whether they’d like to join an event in-person, remotely, or watch on-demand content when they have time.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Sharpspring

JULY 7, 2017

Furthermore, they ensure that poor-quality senders are held personally accountable. yourcompany.com”), and they use key performance metrics – hard bounces, soft bounces, engagement rates, spam complaints, and more – from your past email sends to determine whether your next email will land in the inbox or the junk box. That’s right.

Marketing Automation Services 44

Marketing Automation Services CAN-SPAM Domain Click Rate 44

ClearVoice

NOVEMBER 11, 2022

Less content means fewer leads, fewer website clicks, less engagement, less search traffic, and — ultimately, less success. Think of the last time you went an entire day without checking your email (work or personal). Forrester ). This number indicates a year-over-year opt-in rate increase of more than 10 percent.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Vidyard

MARCH 16, 2017

Videos under 90 seconds have an average retention rate of 53%. Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). Open-to-reply rates have been seen to increase 8x in emails that contain a video – Vidyard ( Tweet This ). Personalized Video.

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Terminus

DECEMBER 9, 2020

This digital shift has catalyzed technological advances that are helping B2B marketers engage with buyers more effectively through online channels such as display advertising, chatbots, sales engagement tools, and website personalization. This shift is a result of the B2B buying process dramatically changing. – SiriusDecisions Only 0.75

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

Televerde

OCTOBER 30, 2019

Conversion rates are 6X higher for companies and brands using content marketing than those that aren’t. trillion each year from competitors that don’t, according to Forrester. Personalized email messages improve the click-through rate (CTR) by an average of 14% (CampaignMonitor, 2019). Forrester, 2017).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Vidyard

MARCH 23, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.”

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

A prospect’s browsing and search activity relates directly to his intent; his social sharing activity can indicate future purchase possibilities; and emails opened, links clicked, and content consumed indicate good old interest. Which emails did a consumer open and/or click on? Examples of Behavioral Targeting .

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

SnapApp

DECEMBER 4, 2017

TV ads aren’t as relevant to each viewer, so the conversion rate is much lower, especially for niche products. . . In turn, this makes for higher conversion rates because the marketer truly understands the needs of the reader. . . Emails with personalized subject lines are 26% more likely to be opened. Experian. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

DECEMBER 5, 2012

After all, no one will click a moldy-looking email. Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. Start with the open rate of each email in the workflow. Even an email with strong open rates can struggle with low clickthrough rates.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Outgrow

FEBRUARY 22, 2022

They are called “interactive” because they are super engaging and offer personalized experiences. Consider adding important keywords that your competitors are adding to increase the chances of people clicking on your product page link. . PPC ads or pay-per-click ads essentially require you to pay for getting clicks on your ads.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

SnapApp

AUGUST 1, 2017

Here’s a taste of what is to come (feel free to click the link to jump to a section of interest): . . But, while these roles are often overseen by the same person, and sometimes overlap, they are fundamentally different. . Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74