SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. It really shouldn’t. Will you do it by industry, job title, or location?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

SmartBrief - Marketing

FEBRUARY 11, 2024

Whether you’re aiming to boost click-thru rates, increase conversions or enhance engagement, mastering the art of effective CTAs is key to achieving your email marketing goals. Let’s dive in and optimize your email strategy!

Urgency Marketing 101

Urgency Marketing Click Rate Act-On Email Marketing 101

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Your list must be organically grown and comprise of subscribers who have opted-in for your emails. Inactive subscribers on your list can ebb the results of your email campaigns. One needs to make sure to clean it up at regular intervals in order to get the best ROI from your email campaigns.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Martech

FEBRUARY 5, 2024

Survey and review request emails keep our brand names in customer inboxes between campaigns. Once we have an optimized survey email template, we can send it several times throughout the year, either to the whole list or to targeted groups or automate it after a purchase. Ask them to rate their experience and satisfaction.

Ideal Customer Profiles 119

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 119

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? An email call-to-action can make or break your email campaign’s effectiveness. What’s a CTA in Email Marketing? Why Is an Email CTA Important?

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Smashmouth Marketing

OCTOBER 1, 2021

If you can’t get those two departments in order, your conversion rate will suffer. Boost Email Campaigns with Demos: Everyone feels like they get too much junk in their inbox, so don’t let your email marketing be junk. You need to craft emails that will give you high open rates.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

SmartBug Media

APRIL 20, 2022

At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe. What Is Apple’s Mail Privacy Protection Update?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Adobe Experience Cloud Blog

JULY 24, 2020

Marketo Engage is the Ferrari of marketing automation with an abundance of capabilities to streamline operations and provide valuable insight beyond clicks, views, and registrations. One of the key features is Standard Program Templates and Tokens. You heard right!

Marketo 141

Marketo Lead Ranking Lead Scoring Marketing Qualified Leads 141

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. Promotional emails also build engagement by giving people an incentive to engage with your content.

Promotion 140

Promotion Examples Landing Pages Click Rate 140

Vision6

MAY 6, 2021

The goals you set will be unique to your campaign, but think about aligning them with your company’s wider marketing goals and KPIs. Increase the rate of returning customers? Whatever it may be, giving yourself a clear actionable goal will help set the style and tone of your entire campaign. . Build Your Email List.

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

SendX

MAY 24, 2019

The fact that you own your email list and are not limited by the policies and restrictions of other online marketing vehicles like Google and Facebook makes email marketing all the more worth it. If email marketing is so great does that mean it is infallible? The short answer: No. First, show them the benefits.

Copywriting 151

Copywriting Tips Template Content 151

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Blue Flame Thinking

SEPTEMBER 25, 2023

Consider the following before you send your first email campaign: Do we need to fix foundational marketing/sales problems? Do we have universally understood goals for email? Do we need to identify an email marketing provider? Do we have email lists in order and formatted properly? Select a provider.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

SmartBug Media

APRIL 10, 2023

Brands can use SMS marketing to reach customers who may not regularly check their email inboxes. Higher Open Rates SMS messages are so accessible that open rates are extremely high compared to email marketing. In fact, sometimes SMS open rates are even as high as 98 percent , a perk that’s highly enticing for marketers.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. If it’s to improve email efficiency, be prepared with metrics on open rates, clicks , etc.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Marketing Automation 95

Martech

FEBRUARY 9, 2022

Click here to download! If your goal is to increase conversions, you’ll need to know what your conversion rate is before automation in order to measure its impact. If it’s to improve email efficiency, be prepared with metrics on open rates, clicks, etc. Have we outgrown our current marketing system?

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

Convert

AUGUST 24, 2020

And one of these “right strategies” that we know about email marketing is to A/B test your emails to create higher-converting email campaigns every time. But how do you start A/B testing your email campaigns? Setting your goals, in the beginning, is one of the most critical steps to your A/B test campaign.

Sample 98

Sample Open Rate Advertising Benchmark Click Rate 98

Hubspot

MAY 26, 2021

A mass email service helps you reach a large audience and nurture them one email at a time. In addition to getting direct access to your customer base, you can also track how your emails perform and test various methods to increase clicks and conversions. You should be able to track key email metrics , such as: Open rate.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Features 99

BenchmarkONE

NOVEMBER 4, 2021

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. But in order for your tools to work effectively, it’s important that you properly integrate your data resources. Relying on Large Batch Email Campaigns.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Martech Advisor

DECEMBER 3, 2019

However, increased competition in email engagement, an increasingly mobile-first world where emails are first read on smartphones, high spam filters, sophisticated business compliance and privacy rules - means that SaaS based smart email marketing platforms that meet your business needs, are needed more than ever before.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Brandpoint

MARCH 15, 2023

If you’re starting from scratch or optimizing existing digital assets, a robust email marketing for manufacturers strategy should fit in with any plan. Not only can you get it up and running in short order, but you’ll also connect directly with prospects who expressed interest in your manufacturing services.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Vision6

APRIL 25, 2023

They should leave a positive first impression which will help contribute to higher engagement rates. But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Litmus

SEPTEMBER 28, 2020

Anne Tomlin, Founder & Responsive Email Developer at Emails Y’all. The winners of the Email First Awards were announced during Litmus Live Week , and we now want to brag about them here. And we particularly like how website data is used in subsequent campaign touches to further personalize their emails. “We

Work Management 112

Work Management Storytelling Copywriting Open Rate 112

SmartBug Media

JUNE 22, 2022

In this blog post, we’ll provide you with an approach to testing email flows in Klaviyo that gives you clear answers in order to optimize your emails. A/B Testing Email Flows. When it comes to testing SMS and email flows, every test falls under one category: A/B testing. Click rate. Subject Lines.

Optimization 92

Optimization SMS Work Management Urgency Marketing 92

Optinmonster

NOVEMBER 10, 2020

iPost is an email marketing platform that allows you to easily design emails and run automated email campaigns. With iPost, you can quickly build targeted, personalized email campaigns with real-time subscriber data. So, where does an iPost popup fit into your email marketing strategy?

Trigger Marketing 83

Trigger Marketing Display Template Click Rate 83

Outgrow

DECEMBER 3, 2021

Now let us look at some of the best B2B email marketing practices and tips to make your content marketing more effective and interactive. . Some B2B Email Marketing Examples. Content (Blogs & Articles) Email Template. Inactive User Email Template. Now draft a short but informative email that includes-.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. Email Marketing ROI Statistics.

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead?

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

OCTOBER 6, 2023

Time: You can use emails to notify customers when it’s time to renew a membership or re-order products from your eCommerce site. Automation makes those birthday and anniversary emails, like the example below, possible. You can plan an email series that gives information in small doses or drips.

Marketing Automation Services 72

Marketing Automation Services Automation Email Marketing Marketing Automation 72

Hubspot

FEBRUARY 14, 2024

Nick Gaudio , director of brand at Go Rattle , shares his perfect sales email and his ten commandments of cold outreach. Gaudio’s sales emails receive: 36.3% click-through. And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. She said, “You can write a sales email to your top tier.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

Webbiquity

OCTOBER 29, 2019

But those who do click on your call to action (CTA) or respond to your offer will receive message “A2” instead. Email marketing software allows you to reach a targeted market at a low cost than channels like banner ads, print, TV, or radio. .” But the magic of automation is what happens next. Market reach.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Litmus

JANUARY 19, 2021

Customers expect businesses to know who they are, which means you need to personalize your email subject lines and content. Personalization increases open rates, conversion rates, and conversion values. Set up email automation. Template library. Your email marketing strategy should be as unique as your audience.

Budget Programs 138

Budget Programs Work Management Marketing Management Email Marketing 138

ConvertKit

OCTOBER 29, 2021

Bundle multiple products together at a discounted rate : perfect for creators with several high-value items. After logging into ConvertKit, click Earn > Products. If this is your first product, click Create a product. If design isn’t your forté, use one of our expert-crafted landing page templates to get started.

Creativity 98

Creativity Landing Pages Cross-Selling Template 98

LeadSquared

MARCH 9, 2020

. “Email is 40 times more effective at acquiring new customers than Facebook or Twitter” – McKinsey. Email marketing tool automates your methods and offers an analysis of all your email campaigns. What is Email Marketing? Features of Email Marketing Software. Email Send-time Analysis.

Work Management 52

Work Management Marketing Management Software Email Marketing 52

Litmus

NOVEMBER 9, 2021

When a potential customer or subscriber begins to stray and become inactive , you can use automated email marketing to bring them back into the fold and close the sale. Since there are plenty of reasons why a subscriber goes quiet , there’s a variety of email campaigns you can use to turn the situation around: Browse abandonment.

Automation 98

Automation Opt-out Opt-in Trigger Marketing 98

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Your list must be organically grown and comprise of subscribers who have opted-in for your emails. Inactive subscribers on your list can ebb the results of your email campaigns. One needs to make sure to clean it up at regular intervals in order to get the best ROI from your email campaigns.

Budget Programs 48

Budget Programs Email Marketing Campaigns Marketing Budget 48