Sharpspring

OCTOBER 20, 2020

When you’re budgeting your marketing spend and asking key decision-makers to invest in marketing campaigns, you must be prepared to demonstrate value. The need to prove the effectiveness of your proposed marketing tactics makes it critical to track, analyze and report digital marketing metrics. What Are Marketing Metrics?

CTR 59

CTR Eye-Tracking Marketing Automation Services Click Rate 59

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Two minutes in the pool. And tens of millions of dollars in new pipeline.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

JANUARY 11, 2018

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Shift In Viewing Habits. When asked 51.9%

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Inbox Insight

MAY 24, 2024

Specify whether you’re seeking sales inquiries, content downloads, event sign-ups, demo requests, or other specific outcomes to define the end goal effectively. Try to negotiate discounted rates for higher lead volumes. Setting up behavioral triggers Can they set up automation based on lead behaviors like email opens/clicks?

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Zoominfo

JUNE 15, 2020

Consider these statistics ( source ): 80% of calls go to voicemail Recipients don’t return 90% of first time voicemails Sales reps spend 15% of their time leaving voicemails The average voicemail response rate is 4.8%. Today’s blog post offers some valuable tips to optimize your sales voicemail strategy and improve response rates.

Cold Calling 113

Cold Calling Zoominfo Response Rate Work Management 113

SalesIntel

APRIL 28, 2022

As a marketing leader, you have probably heard the age-old saying “You have to spend money to make money” more than once. This adage holds true when it comes to marketing. Whether it’s money or time, marketing campaigns usually involve a lot of investment. Enhance Response Rates.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Vidyard

APRIL 30, 2021

Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Show a quick demo of your product. It has been proven that video can enhance the impact of a prospecting call and boost response rates.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Marketing Interactions

MAY 21, 2018

With that said, what I see most is that B2B marketers tend to stick to traditional vanity metrics rather than doing the work to rethink what we’re measuring—and why. For years, we’ve measured opens and clicks, deliverability and unsubscribe rates. If you get a 40% open rate, do you consider your email a successful send?

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Hubspot

APRIL 6, 2018

Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e., how many recipients clicked on the links within the template). I've lightly edited them so you can tweak them for your industry, market, product, and prospect.

Open Rate 97

Open Rate Template Peer-to-peer Click Rate 97

Sprout Social

AUGUST 19, 2020

Facebook Messenger can play a critical role in your Facebook marketing strategy if you know how to use it right. Alternatively, you can also set up ads that will lead clicks to Messenger and nurture them into valuable leads. This seamless experience will work wonders on your customer satisfaction rate as well as conversions.

Facebook 142

Facebook Business Paid Search Agency Work Management 142

Vidyard

FEBRUARY 28, 2018

Video is transforming many organizations sales processes and their results, like Terminus who saw great numbers after implementing video into their sales cycle: 40% increase in email open rates. 37% increase in click rates. 216% higher response rates. Types of Video To Use Throughout The Sales Cycle.

Video Marketing 94

Video Marketing Ads Sales Cycle Deliverability 94

NuSpark Consulting

JUNE 23, 2017

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. Once the user clicks on your ad, don’t take him (or her) to a page full of information where they have to hunt for what to do next.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Vidyard

JUNE 13, 2017

B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts. Those using video in creative ways to help them stand out and deliver a more personalized experience are seeing higher response rates, shorter deal cycles, and better results for their ABM programs.

Account Based Marketing 80

Account Based Marketing Video Marketing ABM Peer-to-peer 80

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

MARCH 15, 2021

PortoBay Hotels Increases Average Viewer Attention Rate 70% 7.2 Amnesty International Earns an 83% Click-Through Rate 7.4 It netted us a 157% increase in our click-through rate when we sent it out. Benefits of Personalized Videos We live in a world where we’re bombarded by thousands of marketing messages every day.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Heinz Marketing

APRIL 13, 2020

Perhaps never before has the chief marketing officer been so centrally in charge their organization’s overall response, strategy and action plan to move out of and through a crisis. And for marketing leaders who have long strove to elevate their influence beyond brand, demand and other marketing programs, this is your moment.

Budget Programs 89

Budget Programs CMO Marketing Budget Advertising Agencies 89

Outreach

MAY 18, 2020

A 2020 HubSpot analysis of 70,000 software customers found that response rates to sales emails declined by 27% from February to March this year, so the decline is affecting all of us! The same HubSpot study found that marketing open rates actually increased by 21% overall over the two months. But there is hope.

Lead Ranking 52

Lead Ranking Marketing Strategy Marketing & Strategy Lead Scoring 52

Outreach

MARCH 16, 2021

This kind of optimization helps your selling teams: Move beyond ‘vanity metrics’ such as clicks, opens and reply rates. It expands beyond ‘booked meetings,’ ‘number of outreaches,’ ‘click,’ ‘open,’ and ‘reply rates’ to offer a whole new level of insights— like whether responses are positive, objections, referrals, or unsubscribes.

Click Rate 52

Click Rate Analysis Buyer Intent Outreach 52

Vidyard

SEPTEMBER 14, 2021

But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Response rates for financial services sales emails are at an all-time low. Video is how you can change that and get those responses up.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel -- even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. . Foundation set, let’s jump in.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

EveryoneSocial

JANUARY 4, 2021

Sales and marketing can also use the platform to monitor what website content or resources a lead is most interested in. With just a few clicks, users can post industry news, company updates, and user-generated content to social networks like Facebook, Twitter, and LinkedIn.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel — even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. Competitor comparison campaigns.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Lenny's Newsletter

SEPTEMBER 12, 2023

If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. Additional takeaways and surprises from the insights below If you build it, they will come—if you have strong product-market fit. In my experience, you’re always stretching product-market fit.

CPO 145

CPO Product Work Management Enterprise Management 145

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. B2B Video Marketing Best Practices. Name a memorable ad in the past.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Belkins

NOVEMBER 29, 2020

Thus, it is not an easy task to write an email that would click with your audience. Investigate them to discover the best way to get a meeting with your prospect using a wise marketing strategy. Investigate your bounce rates to sort out invalid addresses. Be sure to treat the negative responses in the same way.

Click Rate 63

Click Rate Case Studies Open Rate Statistics 63

Vidyard

NOVEMBER 11, 2020

Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention. Craft a Compelling Subject Line.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

DealSignal

SEPTEMBER 14, 2022

Email marketing is critical to driving new lead generation and revenue growth. The best email marketing campaigns achieve higher performance by targeting the right audience with engaging, personalized emails that land in their inboxes at the right time. Most marketers think their data is accurate, but most of the time, it’s not.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Convince & Convert

MAY 12, 2016

The webinar was a huge success, you exceeded both your registration and live attendance goals, and your speakers and marketing team have given you kudos on a job well done. Alternatively, you can have this sent out using your marketing automation platform. Online Poll Response Rate. Send Thank-You Emails.

Webinar Metrics 103

Webinar Metrics Tips Marketing Automation Services Thought Leadership 103

Predictive Response

DECEMBER 2, 2020

Marketing in the non-profit world focuses on building relationships. Email is one of the most effective marketing tools for non-profits because email allows you to target your audience, personalize your content, and maintain strong connections. According to Forbes, non-profits saw an email open rate of 29.3% in March 2020, up 4.4%

Segmentation 52

Segmentation Tips Open Rate Click Rate 52

Outreach

AUGUST 7, 2020

As the Partner Marketer at Outreach, I’m very familiar with video emails but I’ve never actually received one until recently. Once your Outreach Admin has activated the Vidyard Integration in the Outreach platform, simply click on the green Vidyard icon in your email, record and send personalized videos right from the platform.

Outreach 52

Outreach Trigger Marketing Marketing Proposals Click Rate 52

Vidyard

APRIL 30, 2021

Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. It has been proven that video can enhance the impact of a prospecting call and boost response rates.

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Vidyard

APRIL 30, 2021

Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. It has been proven that video can enhance the impact of a prospecting call and boost response rates.

Template 65

Template Video Marketing Top of Funnel Ideal Customer Profiles 65

Marketing Insider Group

SEPTEMBER 20, 2012

Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. This is done to attempt to increase the value of the prospect that “opens” the email, but in fact this will only serve to lower your response rate. The Messaging must be compelling. The Action Button must be Specific.

Demand Generation Agencies 100

Demand Generation Agencies Landing Pages Buying Cycle Demand Generation 100