Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. This is primarily due to big-picture economic factors like inflation and high interest rates, which make borrowing and securing capital difficult. Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Salesforce Marketing Cloud

JANUARY 29, 2024

50 ways to send better emails How do you get readers to click and read your emails? The people on your list have opted in, which means they decided they want to hear more from you via email. or the GDPR in the European Union dictate rules for obtaining consent, providing opt-out options, and safeguarding user data. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. Not every email has to be selling something, but even when you do, you can't expect your subscribers to click through to your offer unless it’s compelling. Who are you writing the emails for? Tons of it!

Newsletter 237

Newsletter Practices Best Practices Deliverability 237

SendX

FEBRUARY 16, 2021

When done right, it can generate impressive returns - 4200% return on investment. By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. No “unsubscribe” box or a long opt-out mechanism. According to statistics, last year, U.S.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

SendX

MARCH 18, 2021

Email marketing helps you increase brand awareness and generate more sales. They give you your email addresses when they subscribe to receive your content or opt in, usually on your website. You want good email deliverability to reach your intended audience. Your email list is one of the cornerstones of digital marketing.

Email Marketing 227

Email Marketing Planning Landing Pages Advertising Agencies 227

ClearVoice

MARCH 14, 2024

After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Write click-worthy subject lines.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing. This is a 138.2% jump from 2015 , when only 2.08 As stated earlier, 4.95

Social Media 110

Social Media Email Marketing Social Marketing Marketing Budget 110

Valasys

AUGUST 6, 2021

But what if you don’t know how to improve your email deliverability rates? What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems? The purpose of this type of marketing is to produce an open rate for the company’s emails and generate sales leads.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time.

Click Rate 108

Click Rate Budget Programs Case Studies Open Rate 108

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Optinmonster

FEBRUARY 23, 2024

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list. How can you know where your email unsubscribe rate stands?

Tips 62

Tips Opt-out Opt-in Click Rate 62

SendX

NOVEMBER 8, 2019

And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails. In fact, personalizing subject lines can increase open rates by 50%. Here’s how.

Open Rate 249

Open Rate Practices Best Practices CAN-SPAM 249

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. 46% of marketers consider email marketing an important lead generation tactic, while 47% consider it important for lead nurturing. [18]. Let’s dive right in. billion by 2023. [6].

Statistics 248

Statistics Email Marketing Open Rate Marketing Automation Services 248

SendX

JANUARY 22, 2019

I would strongly recommend checking out our definitive guide on email deliverability to learn more about how exactly this works. If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. The tragedy is: You don’t have to be a spammer for your emails to land in SPAM.

CAN-SPAM 257

CAN-SPAM Domain Deliverability Phishing 257

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. It involves sending targeted emails to businesses and professionals to establish and nurture relationships, generate leads, and drive conversions. Let’s dive in! billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Litmus

FEBRUARY 8, 2024

One year later, despite multiple interest rate hikes, the U.S. Companies opting to implement all-in-one platforms that simplify workflows—and consolidate capabilities—will gain an edge. Email ROI generates $36 for every $1 spent. The average email open rate is 46% to 50%. Click-through rates average 2.6%

Marketing Budget 85

Marketing Budget Marketing Strategy Marketing & Strategy Planning 85

DealSignal

FEBRUARY 26, 2024

B2B email marketing is when a business sends emails to other targeted business professionals to generate leads, build client relationships, schedule demos, and/or schedule sales calls. At the end of the day, marketers and sales professionals are rewarded and recognized for helping generate more revenue for their companies.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Lake One

AUGUST 25, 2023

In fact, a study by HubSpot found that email marketing can generate an average of 5.8 What led them to opt in? 5 Tips: Email Marketing for Manufacturers If you’re looking for email tips like writing a strong subject line or improving email deliverability , HubSpot’s Knowledge Base and blog have you covered.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. It involves sending targeted emails to businesses and professionals to establish and nurture relationships, generate leads, and drive conversions. Let’s dive in! billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. 46% of marketers consider email marketing an important lead generation tactic, while 47% consider it important for lead nurturing. [18]. Let’s dive right in. billion by 2023. [6].

Statistics 195

Statistics Email Marketing Open Rate Marketing Automation Services 195

Belkins

JANUARY 31, 2021

Efficient B2B lead generation is closely associated with collecting crucial data on your target customers. Lead Generation for B2B: Strategies That Work We’ve collected a range of essential elements for acquiring new clients. People often insert the wrong addresses in opt-in forms when they rush to get the freebie.

Lead Generation 100

Lead Generation Conversion Webinar Metrics Marketing Automation Services 100

eDataSource

NOVEMBER 14, 2019

Death, taxes… and deliverability blunders. During our client conference this fall, we had a chance to chat with five of the industry’s leading email experts, and had them spill the beans on the biggest deliverability blunders they’ve encountered. Tony Patti, VP Deliverability & Compliance, eDataSource.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

DealSignal

DECEMBER 27, 2021

B2B email marketing is when a business sends emails to other targeted business professionals to generate leads, build client relationships, schedule demos, and/or schedule sales calls. Email Marketing for B2B Lead Generation. 59% of B2B marketers prefer email for lead generation. The numbers don’t lie. Table of Contents.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

BenchmarkONE

NOVEMBER 29, 2023

The more your emails get marked as spam, the worse your email deliverability can get over time. The good news is that these policies have long been recommended as general email marketing best practices so, if you’ve been following these guidelines all along, good for you! Ending up in the spam folder is every marketer’s nightmare.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

Optinmonster

APRIL 4, 2024

Deliverability Rates : High email deliverability rates are crucial for the success of your email campaigns. Deliverability Rates : High email deliverability rates are crucial for the success of your email campaigns. Not only that, but we’re also experts at running our own email marketing.

Enterprise Management 60

Enterprise Management Email Marketing Marketing Automation Services Work Management 60

Martech

MARCH 6, 2024

Gone are the days of complex opt-outs. Now, it should be hassle-free, with a one-click solution. Enhanced deliverability, better sender reputation and stronger customer engagement are on the table for those who will adapt. The aim is to make inboxes safer and less cluttered. Desired delivery. The answer is both yes and no.

Outreach 113

Outreach Effectiveness CAN-SPAM Domain 113

Optinmonster

JANUARY 26, 2023

We’ll cover how to improve conversion rates for each part. OptinMonster is the best list-building app that makes it simple to create stunning marketing campaigns with just a few clicks. Click here to get started → 2. Email marketing remains the most effective way to reach customers and leads across industries.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Work Management 91

Vision6

JANUARY 31, 2023

Transactional emails are automatically-generated emails that are triggered by a specific action or event, such as a user signing up for an account, making a purchase, or resetting a password. On the other hand, marketing emails are used for promotion, generating leads, or building brand awareness. I’m glad you asked.

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98

Optinmonster

AUGUST 24, 2023

Email marketing plays a crucial role in generating and nurturing leads for your business. It allows you to create high-converting popups and opt-in forms that convert. By showcasing these actions to visitors, TrustPulse aims to boost conversions and engagement rates.

Email Marketing 56

Email Marketing Marketing Management Tools Conversion 56

Optinmonster

APRIL 11, 2024

Of course, you have to ensure that you play by the rules to improve your email deliverability rate, conversion rates, open rates , and click-through rates. Host Twitter Chats Posting and reposting social media content online isn’t necessarily the best way to generate leads for brands.

Social Media 86

Social Media Media Ideal Customer Profiles Lock-In 86

DiscoverOrg

JUNE 9, 2017

A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. unless you want to generate new leads and increase sales. What is a spam trap? Great idea!

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Outreach

AUGUST 24, 2021

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate? Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

SalesIntel

OCTOBER 5, 2023

Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns. In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52