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How to Measure Success in Content Distribution: Essential Metrics and KPIs

ClearVoice

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Consider these extra metrics for performance.

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How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey

Unbounce

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. We’re talking about conversion rates upwards of 37%, lasting months at a time. In marketing terms, that conversion rate is a pretty epic feat. Kinda—ahem— heroic.

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

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9 Killer Social Media Call-To-Action Examples

SocialPilot

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. CTAs that just click. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes.

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Top Content Marketing Questions Answered

Marketing Insider Group

It’s the ambiance created, the environment a prospect can step into when they click on your website, a feeling evoked. Follow Whole Foods on Twitter for a constant stream of ideas and recipes. How will you distribute content? Consistency is equally important when asking about content distribution. The answer is fear.

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Power your distribution strategy with campaign tracking

Parse.ly

For marketers with digital audiences, just as much effort has to go into distributing content as creating it – sometimes more! Using UTM parameters and measuring results in Parse.ly’s campaign dashboard allows you to track distribution efforts right alongside content performance in the Parse.ly Did my audience engage with it?

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. It’s hard to bucket the average engagement rate of social media as a whole. Instead, here’s a breakdown of engagement rates by the leading social media channels.