Marketing Insider Group
MARCH 6, 2023
Now is the time to become an expert on creating video content. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon.
Scoop.it
MARCH 21, 2023
2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.
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Contently
DECEMBER 19, 2018
The click is better than the impression. In the past few years, every online experience or product has been optimized for clicks, and brands have A/B tested and adjusted in search of the best headline, image, and tone of voice. But the click’s reign may slowly be coming to an end. As a metric, it gives us more clarity.
Hubspot
JANUARY 4, 2021
Because the snippet's goal is to provide a simple answer from a strong piece of content, it might pull from the second or fourth website listed on the search engine result page instead of the first. Now, with semantic search, Google can compare search intent with a page's content to provide a better search experience. Dwell Time.
Marketing Interactions
MAY 21, 2018
As our ability to collect data grows, so do the different ways we can measure content performance. For years, we’ve measured opens and clicks, deliverability and unsubscribe rates. If you get a 40% open rate, do you consider your email a successful send? What happens next for the 20 people who clicked on your CTA?
Vidyard
OCTOBER 27, 2019
Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. Because it’s especially visual, you can use video to teach complex concepts (what is content for if not to make things clearer for your audience?), Known as dwell time, this is an important Google ranking factor, according to Backlinko.
Biznology
DECEMBER 7, 2017
A good thing to keep in mind is that search engine algorithms rate the relevance of keywords on pages and in the meta data, but also evaluate other information like the time visitors spend on your site, the presence of broken links, the inbound and outbound links, bounce rate, the pages viewed and more. Improve load speed. Header tags.
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