Remove Click Rate Remove Content Remove CTR Remove Dwell
article thumbnail

Your Complete Guide to Measuring Content Marketing's ROI

SmartBug Media

Guest author Holly Stanley is is a freelance B2B content writer for SaaS and digital businesses. If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. Why Measure Content Marketing ROI? Which Content Marketing Metrics Should I Track?

ROI 66
article thumbnail

What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses. How does Google rank content?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The marketer’s guide to reporting on social video engagement

Sprout Social

People share video with friends twice as much as any other content. You want your time and effort to go toward content that is effective for your channels and your brand. Fast reporting helps you understand what content impacts your business and strategy, and how. Video engagement metrics you need to improve content performance.

article thumbnail

Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Most marketers don’t need to dwell on these three metrics since your marketing team is more directly responsible for them. Highlights here include: Conversion Rates by Channel What's considered a "conversion" will vary from business to business. Either way, conversion rates are a strong indicator of your potential success.

article thumbnail

Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

A featured snippet is a content block above the first organic result that succinctly answers the search query, which led to the term – position zero. Recognizing this shift in user behavior, Google introduced mobile-first indexing , which uses the mobile version of website content for indexing and ranking purposes.

article thumbnail

Why User Engagement is The New SEO

Oktopost

For example, there was the addition of “ featured snippets ” that pull content to address search queries right on the results page. These helpful snippets caused a nearly 10% increase in desktop searches that end without the user ever clicking on one of the linked sites. . Click-throughs can happen by mistake.

SEO 62
article thumbnail

How To Successfully A/B Test with Google Ads Traffic. UTM Parameters, Targeting & More.

Convert

Google calculates the Ad Rank of your submitted ad by multiplying the Quality Score with your maximum Cost Per Click bid. But this isn’t what you pay for each click. And then your Quality Score further reduces what you pay for each click. Your budget is important. This covers all the concerns we’ve discussed so far.

Traffic 52