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The marketer’s guide to reporting on social video engagement

Sprout Social

People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Click-through rate.

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What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses.

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How To Successfully A/B Test with Google Ads Traffic. UTM Parameters, Targeting & More.

Convert

Should you expose expensive paid traffic to a variant that may actually be worse than the control? But the soft “loss” of denied conversions hurts even more when the traffic in question is paid since you have well… spent actual money for the traffic. In particular, if your PPC is Google Ads. Has this ever happened to you?

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6 Ways to Bring More Value to Your Client Campaigns: Insights from Rachel Neff of Finn Partners

Brandpoint

Below we’ll go through just a few, with some added context and some wonderful quotes from Rachel on how to best use Brandpoint to ensure your client’s elation. Read More: How to Craft Modern MAT Releases for the New Media Landscape ]. What do the click-throughs look like?” What’s the dwell time on page? Does it resonate?

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. That’s priceless.

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E-Commerce: Build the Perfect Category Page

Brightedge

With consumers transacting mainly on product pages, understandably, there is a lot of attention paid to the product page, its components and easing the path to a sale. If we trace back a sale to its origins, 87% of consumers start with search. H1 tag – tells both the consumer and the search engine what the page is about.

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3 Ways to Grow Your Affiliate Business

Outgrow

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. Then see what type of content is ranking for the search terms.

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