SmartBrief - Marketing

MARCH 10, 2024

There are a host of elements that can be personalized via segmentation to maximize opens, reads and clicks. Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Newsletter 111

Newsletter Practices Analytics Optimization 111

SendX

FEBRUARY 11, 2021

That’s why people love them and easily give out their emails in exchange for it. Your webinar attendee has to be particularly interested in the subject to give out their email, show up at a specific time and attend a 1-hour webinar. Source: Holini.com Keep your opt-in forms short and sweet. conversion rate on your pop-ups.

Lead Generation 391

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 391

Webbiquity

OCTOBER 18, 2022

Here are six of the core factors that determine how deliverable an email is: Bounce Rate: Emails bounce when you attempt to send them to an address that doesn’t exist or is no longer active. IP Address Rating: Every IP address in the world has a spam rating. The ratings are assigned and stored by providers.

Deliverability 286

Deliverability CAN-SPAM Opt-in Opt-out 286

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time.

Click Rate 114

Click Rate Budget Programs Case Studies Open Rate 114

SendX

MAY 14, 2020

Studies have shown that personalized emails have great conversion rates. Targeted emails have higher open up to 20 to 40% and click-through rates. This way, you can know how to convince them to open your emails, for instance by offering them freebies or sending them free offers.

Segmentation 342

Segmentation Practices Best Practices Click Rate 342

SendX

MARCH 30, 2020

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). It works really well for artists, thought-leaders or companies publishing quality articles on niche topics. And bulk email rates are cheaper than regular ESP subscription. Check out the list here. It comes with one clear CTA.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Email is sent only to legit subscribers (opt-in list). It works really well for artists, thought-leaders or companies publishing quality articles on niche topics. However this kind of bulk email isn't just sent out of the blue and requires a long term strategy, rather than short term thinking for quick results.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. What is read rate?

Open Rate 111

Open Rate Peer-to-peer Privacy Policies Click Rate 111

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Make sure to set an “Out of Office” autoresponder. Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. Click-Through Rate (CTR).

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Lake One

AUGUST 25, 2023

What led them to opt in? Tip #3: Get Personal The idea of segmentation has been around for decades, but only some companies leverage segmentation factors as deeply as they can. Everyone who’s opted in for your emails is probably interested in general biking content – to a degree. For example: Do your open rates need improvement?

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

OCTOBER 31, 2023

The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers.

Work Management 112

Work Management Marketing Automation Services Marketing Management Deliverability 112

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Scoop.it

FEBRUARY 15, 2024

Email marketing helps companies communicate their message effectively and build relationships with their customers. Email marketing costs 82% of businesses between 0% and 20% of company budgets. In other words, with email marketing, small businesses can compete with larger companies. It can drive sales at a low cost as well.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

SendX

JUNE 10, 2020

Because according to a report by Radicati , the active email users in America came out to be 3.9 While this is true that people might open the emails but will hardly click through your content. Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? For one, SMS messages have a nearly 100% open rate , which means your audience is much more likely to see your text message than your email (average open rates for emails are around 22% ). Increase response rates.

SMS 104

SMS Marketing & Strategy Marketing Strategy Planning 104

SendX

MAY 6, 2021

They may have expressed interest in your brand, or you’ve sought them out based on certain criteria, and now need to show them that your service will solve their problems. This permission of “here is my email, please send me content” means you’re only reaching out to those who want to hear from you. But now you need leads.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

SmartBug Media

MARCH 7, 2023

The Cookie Company A cookie delivery company out of New Jersey began SMS marketing in December 2020. percent click-through rate (CTR) $4.42 Compared to email and paid advertising results, SMS blew them out of the water: The average SMS CTR was 19 percent versus 2.5 percent clicked 679 total clicks $1,752.72

SMS 98

SMS Conversion Click Rate CTR 98

Valasys

OCTOBER 10, 2023

Mass text messaging has emerged as a powerful tool in the digital age, allowing companies to engage with customers in a more personal and immediate manner. Additionally, many companies are turning to a mass text messaging service to streamline their communication efforts and enhance customer engagement.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Zoominfo

APRIL 16, 2019

And how many of them are from companies trying to catch your attention? Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? Company sizes & revenue. People will notice, and they will opt out.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Zoominfo

JANUARY 14, 2019

Here’s the problem—emailing inactive users impacts open rates. If your open rates drop low enough, internet service providers (ISPs) take note and your email reputation will suffer. For one, you can stop sending them the same emails as your active subscribers, which will keep your open rates from dropping.

Zoominfo 166

Zoominfo Open Rate Marketing Automation Services Click Rate 166

Ontraport

JANUARY 21, 2021

Your leads opted in…now what? It can be challenging to figure out exactly which leads belong in which category, and it becomes even more complicated when you’re stuck with rigid lists because of limitations of your email marketing software. This simply wastes time on prospects who may never convert into customers.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

DotDigital

JUNE 14, 2021

There has been a flurry of conversations among marketers about the merits of open rates since the announcement. In essence, open rates are a vanity metric. Recipients flicking through their inbox may count as opens when in actuality they haven’t engaged and may have barely even looked at your email. Double opt-in.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Yet they don’t just appear out of a vacuum.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

SendX

NOVEMBER 8, 2019

And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Only half of those accounts turn out to be active.

Open Rate 249

Open Rate Practices Best Practices CAN-SPAM 249

Litmus

JULY 16, 2021

With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Third-party (3P) cookies are text files that store data about web experiences across different websites, and help inform companies about the people who visit their own websites. Often, re-engagement campaigns rely heavily on open rate data.

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

SalesIntel

FEBRUARY 16, 2022

SaaS companies have to face cutthroat competition. From compelling social media ad campaigns to mobile apps, making a digital product stand out is getting tougher by the day. This quick guide glances at the best email marketing strategies for SaaS companies in 2022 and shows how you can benefit from them.

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

SalesIntel

FEBRUARY 16, 2022

SaaS companies have to face cutthroat competition. From compelling social media ad campaigns to mobile apps, making a digital product stand out is getting tougher by the day. This quick guide glances at the best email marketing strategies for SaaS companies in 2022 and shows how you can benefit from them.

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Smarte

NOVEMBER 10, 2021

Because, companies that don’t comply with the GPR can face fines of up to €20 million or 4% of their global turnover, whichever is higher. It is legally binding and cannot be ignored or opted out of. It is a worldwide regulation because it applies to any company that stores or processes information of EU residents.

Work Management 98

Work Management Opt-out Marketing Management Opt-in 98

SalesIntel

MARCH 20, 2024

Well crafted sequences enable companies to reach potential customers, nurture leads, and drive conversions through personalized, targeted communication. Such emails often come across as spammy or irrelevant, leading to low engagement and poor response rates. 5 Things You Must Avoid In a Sales Email Sequence 1.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Vision6

JULY 5, 2023

Increases brand awareness Email marketing as a tool is great for getting your name out there. As you can imagine, this leads to higher engagement and conversion rates. You can track open rates, click-through rates, conversions, and other important metrics to gauge the success of your campaign.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Unbounce

DECEMBER 9, 2021

And what better way to say hello than to send out a warm, personalized email? As your brand’s first impression, welcome emails should be informative, engaging, and friendly to start the relationship out strong. Calendly is a time management app that allows you to schedule meetings with one click. Want help? Slickdeals.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

SmartBug Media

NOVEMBER 4, 2022

Your most qualified leads don’t come out of nowhere, and your list close rate doesn’t improve by random chance. When it comes to email marketing, most companies conduct business as usual: sending mass, untargeted emails to unsegmented lists and ignoring lead nurturing before moving them on to sales. Read on to find out!

Work Management 59

Work Management Marketing Management Practices Deliverability 59

Sharpspring

JUNE 9, 2020

Click Rate. It is best to aim for a less than 1% hard bounce rate on your email campaigns. It is best to aim for a less than 5% soft bounce rate on your email campaigns. Pristine addresses commonly signal a lack of direct opt-in methods such as purchased, rented, or scraped data. Unsubscribe Rate.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

ConvertKit

NOVEMBER 20, 2020

Without an email list, you might lose out on potential clients or customers just because they found you at the wrong time. ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. Image via Kieonie Gift Company.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Globally, email has an inbox placement rate of about 83% , which is OK. When your emails are inaccurately marked as spam, it could be because you have low engagement rates.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140