SendX

FEBRUARY 11, 2021

That’s why people love them and easily give out their emails in exchange for it. Your webinar attendee has to be particularly interested in the subject to give out their email, show up at a specific time and attend a 1-hour webinar. Source: Holini.com Keep your opt-in forms short and sweet.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Act-On

APRIL 26, 2024

And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged. Your instruments may not properly pick up your prospects when they’re out of market. We don’t spam.

Lead Ranking 165

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 165

Webbiquity

OCTOBER 18, 2022

This can happen because of an error in the email address, either on your end or what was submitted to you; a website visitor gave you a fake email address; or someone left a company, and the email address they provided is no longer valid. Use Double Opt-In. ” message to inactive subscribers.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

SmartBrief - Marketing

MARCH 10, 2024

The most crucial step for CAN-SPAM compliance is to maintain opt-in records for all email newsletter recipients. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Email hygiene is essential to ensure your email newsletter response rates are optimal.

Newsletter 107

Newsletter Practices Analytics Optimization 107

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Make sure to set an “Out of Office” autoresponder. Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. Double Opt-In. A/B test it!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Zoominfo

MAY 19, 2020

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. Opt-Out Method The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. Not at all. Skim : 2-7 seconds.

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

SendX

NOVEMBER 8, 2019

After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%. That might not sound like much, but it’s unsurprising when you consider that half of all emails are opened on mobile devices. Only half of those accounts turn out to be active.

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255

SendX

MARCH 30, 2020

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). It works really well for artists, thought-leaders or companies publishing quality articles on niche topics. Send only to ‘subscribers’ Every contact on your blasting email list should be opt-in. Check out the list here.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

Martech

MARCH 6, 2024

Dig deeper: Email marketing strategy: A marketer’s guide Theory into practice: A frequency-testing case study We work with a travel company that relies on email to drive inquiries and bookings. The company is averse to risk. Average click rate : The control won with a 16% uplift. campaigns) to opt out.

Click Rate 103

Click Rate Budget Programs Case Studies Open Rate 103

SendX

MARCH 30, 2020

Email is sent only to legit subscribers (opt-in list). It works really well for artists, thought-leaders or companies publishing quality articles on niche topics. However this kind of bulk email isn't just sent out of the blue and requires a long term strategy, rather than short term thinking for quick results.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? For one, SMS messages have a nearly 100% open rate , which means your audience is much more likely to see your text message than your email (average open rates for emails are around 22% ). It’s something 6.57

SMS 109

SMS Marketing & Strategy Marketing Strategy Planning 109

Lake One

AUGUST 25, 2023

What led them to opt in? Tip #3: Get Personal The idea of segmentation has been around for decades, but only some companies leverage segmentation factors as deeply as they can. Everyone who’s opted in for your emails is probably interested in general biking content – to a degree. For example: Do your open rates need improvement?

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Valasys

OCTOBER 10, 2023

Mass text messaging has emerged as a powerful tool in the digital age, allowing companies to engage with customers in a more personal and immediate manner. Additionally, many companies are turning to a mass text messaging service to streamline their communication efforts and enhance customer engagement.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

SalesIntel

FEBRUARY 16, 2022

SaaS companies have to face cutthroat competition. From compelling social media ad campaigns to mobile apps, making a digital product stand out is getting tougher by the day. This quick guide glances at the best email marketing strategies for SaaS companies in 2022 and shows how you can benefit from them.

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

SalesIntel

FEBRUARY 16, 2022

SaaS companies have to face cutthroat competition. From compelling social media ad campaigns to mobile apps, making a digital product stand out is getting tougher by the day. This quick guide glances at the best email marketing strategies for SaaS companies in 2022 and shows how you can benefit from them.

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

SendX

JUNE 10, 2020

Because according to a report by Radicati , the active email users in America came out to be 3.9 While this is true that people might open the emails but will hardly click through your content. Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%. Don’t worry!

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

OCTOBER 31, 2023

The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers.

Work Management 101

Work Management Marketing Automation Services Marketing Management Deliverability 101

SendX

MAY 14, 2020

This way, you can know how to convince them to open your emails, for instance by offering them freebies or sending them free offers. Aweber, MailChimp, and many other email marketing service providers out there can help you achieve this. That implies that if you opt-in form has too many fields to fill, people will bounce away.

Segmentation 347

Segmentation Practices Best Practices Click Rate 347

Vision6

APRIL 17, 2024

On average, companies employing omnichannel customer engagement strategies tend to retain 89% of their customers. Join us as we explore the key components, best practices, and actionable insights to building an omnichannel strategy that stands out. Encourage more signups with forms: QR codes are potential lead-generation magnets.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Yet they don’t just appear out of a vacuum.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Scoop.it

FEBRUARY 15, 2024

Email marketing helps companies communicate their message effectively and build relationships with their customers. Email marketing costs 82% of businesses between 0% and 20% of company budgets. In other words, with email marketing, small businesses can compete with larger companies. It can drive sales at a low cost as well.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

ConvertKit

NOVEMBER 20, 2020

Without an email list, you might lose out on potential clients or customers just because they found you at the wrong time. Email service providers don’t block or delete entire accounts as social media companies do. Because email is direct to one person, you can make your emails stand out with personalization. Remember letters?

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Unbounce

DECEMBER 9, 2021

And what better way to say hello than to send out a warm, personalized email? As your brand’s first impression, welcome emails should be informative, engaging, and friendly to start the relationship out strong. What’s to like: Joel is clearly making the most out of automation with this welcome email. Slickdeals.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

DotDigital

JUNE 14, 2021

There has been a flurry of conversations among marketers about the merits of open rates since the announcement. In essence, open rates are a vanity metric. Recipients flicking through their inbox may count as opens when in actuality they haven’t engaged and may have barely even looked at your email. Double opt-in.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Ontraport

JANUARY 21, 2021

Your leads opted in…now what? It can be challenging to figure out exactly which leads belong in which category, and it becomes even more complicated when you’re stuck with rigid lists because of limitations of your email marketing software. This simply wastes time on prospects who may never convert into customers.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Lead 105

Smarte

NOVEMBER 10, 2021

Because, companies that don’t comply with the GPR can face fines of up to €20 million or 4% of their global turnover, whichever is higher. It is legally binding and cannot be ignored or opted out of. It is a worldwide regulation because it applies to any company that stores or processes information of EU residents.

Work Management 98

Work Management Opt-out Marketing Management Opt-in 98

Zoominfo

APRIL 16, 2019

And how many of them are from companies trying to catch your attention? Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? Company sizes & revenue. People will notice, and they will opt out.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Heinz Marketing

JUNE 27, 2022

Apple is now allowing people to choose if they want an app to be able to track them with their App Tracking Transparency feature, and people are often understandably saying “no”, resulting in companies like Facebook feeling the pain in lost revenue. Transparency isn’t a bad thing, and with the knowledge, some are opting in.

Privacy 96

Privacy Privacy Protection Opt-out Opt-in 96

Zoominfo

JANUARY 14, 2019

Here’s the problem—emailing inactive users impacts open rates. If your open rates drop low enough, internet service providers (ISPs) take note and your email reputation will suffer. For one, you can stop sending them the same emails as your active subscribers, which will keep your open rates from dropping.

Zoominfo 166

Zoominfo Open Rate Marketing Automation Services Click Rate 166

Litmus

JULY 16, 2021

With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Third-party (3P) cookies are text files that store data about web experiences across different websites, and help inform companies about the people who visit their own websites. Often, re-engagement campaigns rely heavily on open rate data.

Webinar Metrics 102

Webinar Metrics Privacy Protection Analytics Privacy 102

SmartBug Media

NOVEMBER 4, 2022

Your most qualified leads don’t come out of nowhere, and your list close rate doesn’t improve by random chance. When it comes to email marketing, most companies conduct business as usual: sending mass, untargeted emails to unsegmented lists and ignoring lead nurturing before moving them on to sales. Read on to find out!

Work Management 59

Work Management Marketing Management Practices Deliverability 59

Hubspot

JUNE 27, 2018

Use Incentives to Increase Open Rates. Use Auto-Responders for Opt-Ins. Email campaigns depend on a healthy open rate, and if you're contacting people whose information you bought -- rather than earned from a previous interaction -- you'll quickly see your emails' performance drop. Don't Purchase Contact Lists.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because we offer so many different targeting options, you don’t need to blindly cast out a net to get leads. We already discussed the importance of getting high engagement rates.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Rev

JULY 15, 2019

With no tried and true formula for success, email marketing strategies that work for one company might flop for the next. With bonafide AB tests — where two (or more) variants are tested against each other, sent out to recipients at random to determine the most successful subject line, messaging, send time, you name it.

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114