Persona Classification and the Buying Committee: The What, How, and Why – Pt. 1
Heinz Marketing
MAY 3, 2023
The titles in an active buying committee can vary widely depending on the size of the company, the vertical, the industry, or one of the many other differentiating factors that makes your customers unique. You classify and generalize. Persona Classifi- What? So, how do you go about organizing and understanding your BC?
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